295: Discover Your Content Personality: Thought Leadership, Branding, and Content Strategy with Shannon Hernandez

Shannon Hernandez from MShannonHernandez.com and Content Strategy Academy wants you to take a content personality quiz for a very important reason: the content you're creating (audios, videos, books, live streaming) is most likely clashing with your personality.

Listen in as Shannon shares content ideas with us (benefits, drawbacks, why vs. alternatives), how to pace yourself, stay in alignment, and attract the right people into your business.

Quotes:                                                                                                                                   

“Don't be who you're not. People will see through that—whether it's your message, your marketing, or the content you're putting out into the world.” – Shannon Hernandez

“When you're having fun in your business and fun in life, it's fun to keep going, it's inspiring, and you're getting results.” – Shannon Hernandez

“Honor people's time and space, and let's give them what they need right away.” – Shannon Hernandez

Takeaways:

07:43 Matching content creation to your personality helps you enjoy marketing and attract the right audience.

15:22 You don't need to create content in every format - focus on your top two content personality types.

18:31 Quality matters more than quantity when producing content for your business.

22:05 Consistency in content creation builds your brand's reputation and expertise.

23:25 Give yourself permission to stop creating content that feels like a chore.

Podcast: Play in new window | Download (Duration: 27:13 — 37.4MB) | Embed

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Filed in: Archive 2: 2017 • Content Creation • Interview • Podcast