404: Copywriting, Creating Websites, Providing Value, and Overcoming Sales Obstacles with Chi Odogwu

Chi is a business growth consultant, digital marketer & direct response copywriter. He helps clients grow their businesses and achieve success on their terms through his digital marketing training, personal development coaching & entrepreneurship mentoring services.

We talk today about how Chi differentiates himself as a copywriter, how he landed his first few gigs and how doing business online in Africa, the Middle East and Europe differs from North America.

Quotes:                                                                                                                                   

“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.” – Chi Odogwu

“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.” – Chi Odogwu

“Not being clear in your messaging is the number one problem a lot of companies are facing.” – Chi Odogwu

Takeaways:

05:50 Solving genuine problems for people naturally grows your business through word of mouth and referrals.

13:11 Design websites for mobile users with limited data, focusing on quick loading and concise messaging.

14:42 Meeting clients where they are means understanding their communication preferences, like using WhatsApp instead of email.

19:36 Great companies often have excellent products but fail due to weak, generic marketing communication.

23:50 Expanding internet access can democratize learning and economic opportunities in developing regions.

Resources

Podcast: Play in new window | Download (Duration: 29:53 — 27.4MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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