Archive 2: 2017

350: Pay-Per-Click and Google AdWords Management: Testing, Tracking, and Tweaking Landing Pages with Joel Neustaedter

July 10, 2017

Joel Neustaedter from KlientBoost is an expert at Google AdWords pay-per-click traffic and webpage optimization. His agency focuses more on just metrics and lead generation, they also ask you and your team about their goals and dreams. Today, Joel shares about what makes his mindset and process unique and shares some surprising testing and tracking results with us.

Quotes:

“We actually don't believe that how much you spend is completely tied to your success. At the end of the day, we're just looking for one thing—and that's to make our clients more money.” – Joel Neustaedter

“We often find that using real people in hero images works much better than cartoons or images that people can't relate to as easily.” – Joel Neustaedter

“Growth is always stressful—learning new things along the way and constantly improving our processes.” – Joel Neustaedter

Takeaways:

00:55 A successful agency should focus on understanding client goals beyond simple performance indicators.

09:15 Tailoring marketing approaches based on traffic "temperature" can improve overall campaign effectiveness.

13:28 Two-step landing pages with micro-commitments can significantly improve conversion rates by reducing user resistance.

17:06 Testing different landing page elements - like number of form fields or discount amounts - can yield surprising and counterintuitive results.

20:06 Successful digital marketing isn't just about traffic metrics, but about directly impacting a client's bottom line.

Podcast: Play in new window | Download (Duration: 22:43 — 20.8MB) | Embed

349: Build a Messy Beast of an Online Business That Focuses on Traffic, Lead Capture, and Offers

July 7, 2017

Let's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple...

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page
Absorb your competitors (they absorb you back, arms race)
Strengthen Your Content Muscle: get ahead of this month in the calendar

We also cover one of my best secrets: daily marketing emails... and:

Is it possible to email too much? (how to send those emails every day)
Why the "exclusion list" balances things out so your buyers aren't "bombarded"
How to provide value and use the restaurant mentality
Why it's okay to be overloaded (and it's okay to stay in constant contact with your list)

Quotes:

“Ugly websites sell better, and I think the reason is usually because there are fewer distracting elements like links or fancy graphics. That way, people focus only on what's on your web page.” – Robert Plank

“We all get excited about these super advanced, super crazy ideas, but a lot of the time, those are things that either only excite us or maybe only excite our competitors—and don't excite our customers.” – Robert Plank

“It's scary to put yourself out there, but what's scarier: being slightly uncomfortable now for the chance that your business will take off and make money, or not having money and not being able to pay your bills?” – Robert Plank

Takeaways:

03:50 Creating an ugly, simple website is better than spending months on a perfect design.

13:07 Focus on solving customer problems, not impressing competitors.

27:48 Emailing your list daily keeps subscribers engaged and increases sales potential.

40:09 Entrepreneurs should absorb information selectively and avoid getting distracted by every new idea.

49:31 Build a basic business foundation first, then improve and experiment with new techniques.

If you'd like to see how to setup that funnel, join our course:

Join the Income Machine Online Course

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

348: Self-Install the Correct Mindset to Make Money: Traffic, Lead Capture, and Offers with Lance Tamashiro

July 6, 2017

Lance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions.

Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle.

Quotes:

“If you're going to make money online, the very first thing you have to change about your online business is your mindset.” – Lance Tamashiro

“Time does not equal money online. The only thing that equals money online is that less time equals money.” – Lance Tamashiro

“If you're learning something and it doesn't look exactly the same way, don't be afraid to ask.” – Lance Tamashiro

Takeaways:

16:15 Time spent doesn't equal money in online business; speed and efficiency matter more than hours worked.

23:40 Break your online business into three core areas: traffic, lead capture, and offers to stay focused and avoid distractions.

29:10 Don't get stuck in a "chicken and egg" cycle where you believe you can't start one thing without another being perfect first.

32:16 When learning a new skill or system, use a template exactly as instructed before making your own modifications.

37:52 Ask clear, specific questions when seeking help to get the most effective guidance and support.

Resources

Income Machine (Website)
Lance Tamashiro Show (Podcast)

Podcast: Play in new window | Download (Duration: 38:00 — 34.8MB) | Embed

347: Real Estate Wholesaling: Build Wealth, Be Creative, and Make the Right Deal with Abhi Golhar

July 5, 2017

Abhi Golhar is a managing partner with the Atlanta real estate investment firm Summit & Crowne. He's also the host of the Real Estate Deal Talk podcast.

Podcast: Play in new window | Download (Duration: 26:45 — 24.5MB) | Embed

Whether you're looking to up your game with real estate, or you have disposable income and are looking to grow your money, Abhi is here to tell you that you can get more creative with real estate. You aren't stuck choosing between flipping or renting. There are many options available to you based on your personality.

For example, Abhi recommends real estate wholesaling, where you gather leads (from knocking on doors and stand-up signs) and perform research on viable properties and their sellers (homeowners), then create a contract and sell that information to a buyer (investor). That's just one of the many creative real estate cashflow ideas Abhi has to share with us today.

Quotes:

“Don't be told what your investment strategy should be. Understand your investing personality.” – Abhi Golhar

“Too many times, I see pros in the space fall out of love with real estate for two reasons: one, they haven't crossed the hump of scaling a business, and two, they've created a job for themselves instead of a real estate business.” – Abhi Golhar

“Work on the business, not in the business. Too often, people don't work on the business and get caught working too much in the business.” – Abhi Golhar

Takeaways:

04:28 Understand your personal investing personality and choose a real estate strategy that matches your goals, whether it's flipping, rental income, or wholesaling.

07:46 Build a real estate business, not just a job by focusing on systems, technology, and team building instead of getting stuck in daily operational tasks.

10:57 Develop relationships and build trust in local communities to generate consistent real estate investment leads.

17:48 Explore creative deal-finding methods like checking probate records, door-to-door networking, and targeting underdeveloped land for potential high-profit opportunities.

22:12 Diversify real estate investments across different strategies: 40% flipping/developing, 40% cash-flowing assets, and 20% in commercial real estate to protect against market corrections.

Resources

Real Estate Deal Talk (Podcast)
Summit and Crowne real estate firm (Website)
Abhi Golhar (Official Site)
Abhi Golhar (LinkedIn)

Podcast: Play in new window | Download (Duration: 26:45 — 24.5MB) | Embed

346: Get Stuff Done: Create Balance, Develop Productive Habits, and Make the Best Use of Your Time with Yvonne Heimann

July 4, 2017

Podcast: Play in new window | Download (Duration: 39:16 — 35.9MB) | Embed

Yvonne Heimann from Ask Yvi wants to know: do you want to get more done in a day? Do you want to enjoy your (limited) time more? Do you want to have fun now and balance work and life at the same time? If you'd like to get more organized and stop wasting time, these are the steps Yvonne says you need to follow:

Start using her Protopreneur Planner to get your business goals and daily activities clear
Use a scheduling program to manage your meetings
Use templates for email responses
Use questionnaires for client intake
Use apps/programs to connect services and automate

Quotes:

“Working for retirement, to me, is like not knowing if you'll ever make it. So I want people to have fun now, but we also know we need to make money.” – Yvonne Heimann

“When you write things down with a pen, your brain considers it to be true. It's reality to your brain, unlike when you're typing it in.” – Yvonne Heimann

“Don't beat yourself up if you didn't go to your workout today, even though it was on your schedule. What's important is getting up every single day and promising yourself you're going to do the best you can that day.” – Yvonne Heimann

Takeaways:

03:20 Efficiency and time management are critical for entrepreneurs who want to build successful businesses without sacrificing personal happiness.

19:49 Setting broad goals with flexible quarterly plans is more effective than rigid, detailed annual planning.

26:26 Personal productivity hinges on self-awareness, showing up consistently, and experimenting with different accountability techniques.

32:35 Using the right digital tools can dramatically reduce administrative work and free up time for core business activities.

35:10 Regular financial tracking and budgeting are essential for understanding and improving business financial health.

Resources

Ask Yvi (Official Site)
Protopreneur Planner (Site)
ActiveCampaign (Send Emails and Tag Clients)
Zapier (Combine Apps, Such As Shopify to A Newsletter)
Shopify (Simple Shopping Cart)
SmarterQueue (Find Evergreen Social Media Content)
Acuity Scheduling (Calendars and Payments)

Podcast: Play in new window | Download (Duration: 39:16 — 35.9MB) | Embed

345: Easy Small Business Systems: Organize, Systematize, Architect the Business You Want, and E-Myth Your Way to a Sellable Business with David Barnett

July 3, 2017

Podcast: Play in new window | Download (Duration: 29:42 — 27.2MB) | Embed

David C. Barnett from Easy Small Biz Systems returns to the show, and his most recent passion is getting your business into a "sellable" state to make it easier to offload or easier to hold and continue. It's possible using David's "12 plus 1" step program. No matter what your business is or does, it still requires capital, people, and a place.

Instead of "winging it" you should describe your ideal life 10 years from now (step one), then sketch what your business looks like to support that lifestyle (step two). Create an org chart and break down tasks, including their roles for the future. Think about those roles that don't exist, ask what's causing the stagnation, assign tasks to a workflow, and explain what negative things might happen if tasks are NOT fulfilled.

David's brand new book is Build a Business That People Will Want to Buy.

Quotes:

“The business is an asset. It's like a money machine, and you have to treat it as something outside of yourself. You have to look at it objectively.” – David Barnett

“When you have a business that hasn't been properly organized—without systems, policies, procedures, workflows, and everything detailed and written down—the only person you can really sell it to is someone else just like you.” – David Barnett

“People who have the worst stories about business failure are the ones who didn't know their business was failing until it was too late.” – David Barnett

Takeaways:

04:31 Systematizing your business can transform it from a stressful job into a more manageable and potentially more profitable enterprise.

10:46 Many business owners accidentally create a job for themselves instead of building a business that provides freedom and flexibility.

14:19 Without a clear 10-year plan, your business will likely remain stuck in its current state.

21:42 Creating clear job roles with specific purposes helps employees understand their importance and improves overall business efficiency.

26:30 Every business fundamentally consists of capital, people, and a place, making systematization possible across different industries.

Resources

Build a Business That People Will Want to Buy (New Book)
David Barnett (Official Site)

Podcast: Play in new window | Download (Duration: 29:42 — 27.2MB) | Embed

344: Explore Your Entrepreneurial Creativity, Mental Blocks and Destiny with Leslie Nolan

June 30, 2017

Leslie Nolan is an entrepreneur, visionary artist, motivational speaker and founder of Leslie Nolan Design. She works with creative entrepreneurs who have lost their mojo and inspirational vision and helps them reclaim their power so they can find the courage to create their Great Work.

Quotes:

“Sometimes we're just so busy running around getting things done that we don't take the time to stop and reassess what we're doing.” – Leslie Nolan

“A flower is going to shoot out from the ground, and you can't yank that shoot out to make the flower bloom. Some flowers come up in spring, some are evergreen, and some are seasonal with one bloom. Each person is different.” – Leslie Nolan

“From the beginning of time, before there were words, we worked in symbols. We used our hands on cave paintings, used fire and coal and other materials to draw. We're very visual people.” – Leslie Nolan

Takeaways:

05:15 Setting clear, positive intentions in the present tense is crucial for personal and professional growth.

14:03 Slow down and be present in the moment instead of constantly pushing to reach an end result.

17:36 Symbols in paintings are unique to each person and can hold deep personal meaning.

21:46 Creative problem-solving happens when you stop overthinking and allow your subconscious mind to work.

23:24 Taking a break through creative activities can renew and refresh your perspective on life and work.

Resources

Leslie Nolan Design (Website)
Schedule a Mojo Session with Leslie (Website)
Leslie Nolan (Facebook)
Leslie Nolan (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:39 — 25.3MB) | Embed

343: High Converting Sales Copy Formula: Find Your Sales Hook Through Empathy and Make Money By Following a Simple Copywriting Formula with Alyson Lex

June 29, 2017

Alyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters.

Podcast: Play in new window | Download (Duration: 38:21 — 35.1MB) | Embed

She believes in four levels of research:

socially (how prospects relate to friends)
relationally (how prospects relate to you, i.e. have they bought or tweeted you)
psychologically (what keeps them up at night)
demographics (gender, age, location)

Research for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows:

get attention (headline, pre-head, sub-head)
identify the problem
introduce a solution
explain how to get it
don't let them walk away without it

Alyson also talks about common copywriting mistakes, such as using the word "I" within the first three paragraphs of a sales letter.

Quotes:

“They don't care about you as the copywriter, product creator, or business owner at all. They care about themselves—their fears, their aspirations, and what you can do for them.” – Alyson Lex

“I want my clients to be successful. So if they have someone who is more of an expert than I am in something like web design, then it doesn't serve my client for me to hold on just because I think it should be a certain way.” – Alyson Lex

“I like to learn principles rather than shiny techniques, because at the base, those principles stay the same. They just adapt to the technology and the trend.” – Alyson Lex

Takeaways:

04:08 Effective copywriting starts with deep research into your target audience's psychological, social, and relational experiences.

11:20 The language you use in sales copy should mirror exactly how your customers speak, not industry jargon or technical terms.

24:02 Sales copy principles remain constant, even as design trends and graphic styles change over time.

29:05 The first few paragraphs of any sales letter should focus entirely on the customer's problems, not on the writer's experiences.

34:23 Entrepreneurs can overcome writer's block by following a structured copywriting formula and conducting thorough audience research.

Resources

Alyson Lex (Official Site)
Headline Generator (Site)
Alyson (Twitter)
Alyson (LinkedIn)

Podcast: Play in new window | Download (Duration: 38:21 — 35.1MB) | Embed

342: Instant Productivity: Four Daily Tasks, Get Your Groove Back, Reduce Anxiety, Find Motivation, and Make Money with Lance Tamashiro

June 28, 2017

Lance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice).

Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now.

Quotes:

“If everything is a top priority for your business, then nothing is a priority. Not everything can be the top priority. There has to be one or three things that are the top priority for that day.” – Lance Tamashiro

“Your business is either growing or dying. It's never staying the same.” – Lance Tamashiro

“Don't beat yourself up because you're not where you think you need to be or not making the progress you think you should be making.” – Lance Tamashiro

Takeaways:

06:56 Breaking big projects into smaller 45-minute focused tasks helps prevent burnout and increases overall productivity.

12:47 Eliminate your to-do list and focus only on the three most important tasks for the day.

17:05 Build systems by consistently working on tasks and making small improvements over time.

32:33 Wake up early and use your most productive morning hours to complete critical work.

39:10 Vocalize your anxieties to trusted people to gain perspective and reduce mental burden.

Resources

The Lance Tamashiro Show (Podcast)
Website Remote (WordPress Management Tool)
Four Daily Tasks group (Facebook)
Income Machine (Book)

Podcast: Play in new window | Download (Duration: 46:50 — 42.9MB) | Embed

341: Innovation and Growth Hacking: Tailor Your Marketing Message to Your Audience Using Facebook Messenger Chatbots with Nick Kullin

June 27, 2017

Tune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots.

Quotes:

“When no one's being innovative and everyone's doing the same thing, things become more expensive. Results become stagnant, and then people start trying to figure out why it's not working for them.” – Nick Kullin

“There's so much information out there, and the majority of people, when they look at content, don't look to learn something. They look to learn how to get out of something more.” – Nick Kullin

“The more relatable and humanistic we can make the digital world, the more receptive and trusting people will be, because they feel like they understand it.” – Nick Kullin

Takeaways:

02:47 Marketing success comes from understanding what truly keeps your customers up at night, not just pushing product features.

12:15 Facebook Messenger chatbots offer dramatically higher engagement rates compared to traditional email marketing.

19:22 Personalized marketing means talking differently to different customer roles, not creating entirely separate campaigns.

23:50 Most marketers are lazy, shooting without aiming and then trying to fix mistakes through split testing.

26:02 Small customer interactions and micro-commitments can guide potential buyers further through your sales funnel.

Resources

Podcast: Play in new window | Download (Duration: 33:21 — 30.5MB) | Embed

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