Archive 3: 2018-2020

552: Personalized SMS Text Messaging for Small Gyms Personal Fitness Trainers with Off Day Trainer David Pitts

June 6, 2018

David Pitts is the co-founder of Off Day Trainer, a text messaging platform built specifically to help fitness professionals better connect with their network and ultimately, grow their business.

As a former gym owner, a Fitness Sales Manager, and personal trainer, David knows fitness. More importantly, he knows how to make fit pros successful using technology to make their sales cycle faster and client retention last longer.

David's expertise with text messaging has evolved beyond the health and fitness space as he has helped hundreds of merchants across the country learn how to better connect with their network.

Quotes:

“Everything we do is designed with the intention to keep the experience completely personalized. I don't want to feel so much like it's an automated system. I want to feel like I'm engaging a human.” – David Pitts

“The question isn't really should I be texting versus email, it becomes a no brainer that we should be texting, the question becomes what do you text when and why.” - David Pitts

“Everyone does what they're supposed to when they're with their trainer. But not everyone is incredibly successful.” - David Pitts

Takeaways:

05:19 Personalized text messaging can transform client engagement by tailoring communication to individual goals and preferences.

08:25 Rapid response to potential leads is critical, with a narrow 15–45-minute window to maintain their initial interest.

19:33 Automated follow-up systems are essential for converting prospects, as over 90% of sales come through the follow-up process.

21:24 Personalized text reminders with specific details like address make communication more human and effective.

25:03 Focusing on a specific industry first allows for creating precise, high-quality solutions before expanding to other markets.

Resources

Off Day Trainer: The Smartest Way for Fit Pros to Generate New Clients and Deliver Results (Website)
Off Day Trainer (Facebook)
David Pitts (LinkedIn)

Podcast: Play in new window | Download (Duration: 29:05 — 26.7MB) | Embed

551: Take Tactical Action, Become Personally Fulfilled, and Achieve Binary Stretch Goals with Legacy Coach Damon D’Amore

June 5, 2018

Damon D'Amore specializes in legacy coaching. By developing custom productivity systems for each individual client relating to their professional and personal development he enables C-Suite and senior executives to accomplish current tactical business goals that ultimately will facilitate their legacy.

He has more than fourteen years' experience working one-on-one with hundreds of the top CEOs, founders and executives in North America including high-profile entrepreneurs and Fortune 100 firms such as Walmart, PepsiCo, DirecTV, NASCAR, Subway and DreamWorks.

Mr. D'Amore is a serial entrepreneur, founder, board member and advisor to multiple international companies.

He also serves as a mentor and guest-lecturer to Top 25 MBA programs such as USC, NYU and Colombia, and acted as spokesperson and host for an American Express and Discovery Channel show promoting entrepreneurship.

Mr. D'Amore founded multiple startups after long careers deep in the media and entertainment sectors coaching C-Suite executives for programs such as Undercover Boss. He began his career in global finance building internal businesses for the market leading firm Cantor Fitzgerald.

Quotes:

“Everybody has the time. It's just a matter of what trade-offs you are willing to make.” – Damon D’Amore

“Before I die, hopefully a long time in the future, I want to have made a measurable impact on society that I can measure to a billion-dollar impact.” - Damon D’Amore

“Every goal that I set with clients has to be very, very specific, where we're constantly tracking it, and we know if we hit it or not.” - Damon D’Amore

Takeaways:

06:15 Most high-level executives want to create meaningful philanthropic impact after their corporate careers.

07:52 Plan your legacy early by dedicating small amounts of time consistently to your passion projects.

09:39 Personal fulfillment comes from making intentional trade-offs in your daily schedule to pursue meaningful goals.

13:34 Successful legacy planning requires strategic networking and becoming a thought leader in your chosen cause.

24:22 Set binary goals that are specific, measurable, and have clear outcomes you either achieve or don't.

Resources

Legacy Mentor: Accomplish the Business Goals That Will Manifest Your Legacy (Website)
Damon D'Amore (Official Site)
Damon D'Amore (LinkedIn)

Podcast: Play in new window | Download (Duration: 26:43 — 24.5MB) | Embed

550: Succeed Faster, Make Money Work For You, Manage Your Time Wisely and Stay Consistent on Your Goals with House Hacker Diego Corzo

June 1, 2018

Diego Corzo is a Millennial entrepreneur from Austin, Texas. Diego was born in Lima, Peru and moved to the United States with his family when he was 9 years old. Diego's parents told him that America was the land of opportunity and that with hard work and determination all of his dreams would be possible.

Diego graduated in the top 1% from Florida State University with 2 bachelor degrees in less than 4 years and no student debt. He started working in corporate America as a software developer for General Motors and soon discovered that he wanted a career shift. After realizing that corporate America wasn't for him, Diego pursued his passion in real estate.

Now, Diego is a Realtor® for Keller Williams alongside an incredible team, and currently owns 8 rentals properties, both in Texas and in Florida. Diego is on a path to financial freedom and aspires to help others, especially millennials, become financially free and reach their full potential.

Diego's system of House Hacking helps Millennials realize their dream of financial independence. House Hacking has allowed Diego to build a portfolio of 8 properties in just 4 years since he bought his first house.

Quotes:

“95% of the population trades their time for money, and 5% of the population makes their money work for them.” – Diego Corzo

“Life is not a sprint, it's a marathon.” - Diego Corzo

“As long as you do everything with integrity and as long as you have inner peace, that is a lot more valuable than money.” - Diego Corzo

Takeaways:

02:51 Changing your mindset from trading time for money to making money work for you is crucial for financial success.

11:52 Surround yourself with a peer group that challenges you and thinks at a higher level to accelerate personal growth.

17:27 Trust the process and avoid comparing your early stages to someone else's advanced chapter.

23:23 Build systems and strategies to create financial freedom early, rather than waiting for traditional retirement.

25:39 You don't need a massive down payment to start investing in real estate; 3-5% can be enough to begin.

Resources

House Hacking Club (Website)
Diego Corzo (Facebook)
Diego Corzo (LinkedIn)

Podcast: Play in new window | Download (Duration: 28:54 — 26.5MB) | Embed

549: Respectology: Separate Your Business From Your Competition and Beef Up Your Customer Support Interactions with Brian Baker

May 30, 2018

Brian Baker from Respectology is a motivational speaker -- more accurately, a social & emotional intelligence training coach. He's based in the Sacramento area and provides corporate training to help business run with civility, manners, courtesy, and respect. He helps to "debug the system" in your business.

Quotes:

“It's really about improving relationships and improving the world one interaction at a time.” – Brian Baker

“If you can get people within the company to treat folks like guests and not like customers, that kicks the experience level up a great deal.” - Brian Baker

“You can help individuals get better. You can't necessarily change them. But one of the things that you can do to help performance get better is that you can begin to change the environment.” - Brian Baker

Takeaways:

04:30 Treating customers like guests instead of transactions can dramatically improve business relationships.

08:44 Ongoing coaching after training ensures that learned skills become permanent workplace behavior.

20:32 Companies often set objectives that accidentally undermine their primary business goals, requiring external perspective to identify and correct.

25:29 Internal employee interactions directly reflect and predict external customer experiences.

27:03 Civility and respect are critical productivity tools that can differentiate a business from its competitors.

Resources

Brian's phone number: 916-834-0292
Respectology (Official Site)
TedX AT&T Talk from Brian Baker: Manners and Civility (Youtube)

Podcast: Play in new window | Download (Duration: 30:07 — 27.6MB) | Embed

548: Get More Momentum, Increase Your Revenue, and Grow Your Business Through Delegating with Audrey Isbell

May 29, 2018

Audrey Isbell from AVA Virtual Assistance is an International Speaker, and Author of "100 Simple Truths all Virtual Assistants Should Know". She is a Certified QuickBooks ProAdvisor, Certified in Social Marketing and valued for her business consulting and project management contributions made to business owners and entrepreneurs across the country.

In today's episode, Audrey talks about why your business needs to scale (and speed up) using a virtual assistant. She also goes into detail about the types of virtual assistants you should look into (generalists vs. specialists) as well as how you can make money becoming a virtual assistant if that business path suits you.

Quotes:

“If you're not succeeding, you're learning.” – Audrey Isbell

“The value is not always about being able to afford that person or not. The value is really in what it meant to you to be able to act in the moment on that creative thing that you were feeling so inspired about.” - Audrey Isbell

“We're creators. We keep moving forward and thinking of new things.” - Audrey Isbell

Takeaways:

04:40 Delegating tasks helps entrepreneurs focus on creative work and business growth instead of getting stuck in daily administrative duties.

12:30 Virtual assistants are not just about completing tasks, but about supporting business owners in achieving their bigger goals and purpose.

20:00 Inspiration and acting quickly on new ideas can open unexpected doors and create opportunities for business success.

27:50 Becoming a virtual assistant requires understanding whether you want to work for a VA firm or start your own business.

35:50 Asking for help is a strength, not a weakness, and is crucial for business development and personal growth.

Resources

AVA Virtual Assistance (Official Site)
International Virtual Assistants Association (Site)
Audrey Isbell (Twitter)

Podcast: Play in new window | Download (Duration: 45:57 — 42.1MB) | Embed

547: Amplifr: Automatic, Track and Scale Your Social Media Content, Traffic and Conversions with Nate Gadzhibalaev

May 25, 2018

Nate Gadzhibalaev is the founder of Amplifr, which is a social media automation service for marketers, agencies, and brands. Listen in to hear about Nate's unique challenges in the marketplace, starting in Europe and expanding his social tracking platform worldwide, growing as a non-English speaking company, as well as differentiating his company and its solutions.

Quotes:

“If you spend half a year on each experiment, it might take a very, very long time to find something that actually works for you and your company.” – Nate Gadzhibalaev

“Always be measuring and experimenting. The worst thing that you can do is take zero risks.” - Nate Gadzhibalaev

“You cannot get your time back, but you can earn a lot of money if you do a lot of experiments.” - Nate Gadzhibalaev

Takeaways:

02:17 Social media scheduling alone won't guarantee business success; you need strategic marketing techniques.

10:44 Always track your social media performance through detailed analytics to understand actual business impact.

18:48 Maintaining an active social media presence requires minimal effort - just 5-10 minutes per week.

22:54 When expanding a business to a new market, you can't just translate content - you must understand cultural nuances.

24:52 Spending money on marketing experiments is more valuable than spending excessive time trying to figure things out.

Visit Amplifr: Automate & Track Your Social Media

Podcast: Play in new window | Download (Duration: 30:27 — 28.0MB) | Embed

546: Marketing the Invisible: Be Authentic and Strategic, Create an Amazing Client Experience and An Irresistible Offer with Tom Poland

May 23, 2018

Tom Poland from Leadsology started his ﬁrst business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. He’s the best selling author of Leadsology: The Science of Being In Demand. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

Quotes:

“When we're marketing the invisible and coaching services, it's far more like proposing marriage than it is like selling a car. We can't just say to someone, ‘Do you want to buy?’” – Tom Poland

“Most people are doing the marketing as if they're Hugh Jackman, irresistible, without any dates, without any ‘let's get to know each other.’” - Tom Poland

“Everyone says people buy on emotion and justify it with logic. That's only half true. It is true that we often open up people's interest and curiosity with emotion, but most people are going to want to justify their purchase before the purchase in terms of the features.” - Tom Poland

Takeaways:

03:17 Highly qualified leads are more valuable than random contacts who simply opt into a list.

06:15 Focus on solving real problems and showing genuine understanding of client challenges.

11:27 Be transparent about what potential clients can expect, including the limitations of a single interaction or presentation.

23:44 Marketing services is more like dating than selling a product - build trust and connection before asking for commitment.

28:33 Create a persuasion sequence that establishes rapport, respect, relatability, and reciprocity with potential clients.

Resources

Book a Chat with Tom (Site)
Leadsology (Agency)
Leadsology: The Science of Being In Demand (Book)
Tom Poland (LinkedIn)

Podcast: Play in new window | Download (Duration: 37:07 — 34.1MB) | Embed

545: Become the Best Podcast Host You Can Be: Get Out of Your Rut, Deliver Ah-Ha Moments, and Create Better Story-Driven Content with Podcast Talent Coach David Farough

May 21, 2018

David Farough is a talent coach for podcasters and radio personalities across the U.S. and Canada. He helps hosts create more appealing content to grow larger audiences and make money. He tells us how to be a better podcast host (and guest) by having a roadmap and making entertaining use of origin stories. Listen right now if you'd like to "up your game" when it comes to podcasting.

Quotes:

“People in your audience have a very short attention span. They can listen for 10-15, maybe 20 seconds. But if you're not getting to the point very quickly, their minds start to wander.” – David Farough

“If you're doing a podcast because you want to make a ton of money, I think you're starting in the wrong space. We all want to make money, but if your end goal is to make a lot of money, I'm not sure that's the right incentive.” - David Farough

“If you can figure out what keeps your target audience awake at three o'clock in the morning, then it becomes easy to build content that they're going to be highly interested in.” - David Farough

Takeaways:

05:56 Keep interview questions short, open-ended, and focused on getting quick, meaningful responses.

06:50 Start your podcast with a strong hook that immediately grabs the audience's attention.

17:18 Know your target audience by understanding their deepest fears and challenges.

18:44 Podcast hosts should create content because they love storytelling, not just to make money.

21:02 Ask "why" questions to encourage guests to tell compelling stories.

Resources

Be a Better Podcaster (Official Site)
David Farough (LinkedIn)
David Farough (Twitter)

Visit: Be a Better Podcaster

Podcast: Play in new window | Download (Duration: 29:45 — 27.3MB) | Embed

544: AWeber Email Marketing Automation: Create Your Mix-Tape Autoresponder Sequence, Maximize Deliverability, Build Relationships and 10X Your Results with Tom Tate

May 18, 2018

Tom Tate is the Product Marketing Manager at AWeber. With almost a decade of professional experience in marketing and technology, he educates and engages small businesses owners and entrepreneurs on the incredible value and opportunity that email marketing and automation provides.

At AWeber, Tom manages product education, produces multiple webinars, presents at conferences and writes blog and website content. Outside of AWeber, he is an active member of the marketing community, teaching and guest lecturing at local colleges and universities.

Quotes:

“Email marketing is dying because marketers are approaching it the wrong way. I think when you boil it down to its simplest parts, it's actually a really easy medium to master.” – Tom Tate

“Write conversationally. Don't try to write super academically. Write like you're writing to a friend or writing a personal note, and don't be afraid to keep it short.” - Tom Tate

“If you continue to send engaging emails that people want and do that reliably and consistently, your emails will be read by the right people.” - Tom Tate

Takeaways:

02:04 Email marketing isn't dead; it's a powerful way to connect directly with your audience when done thoughtfully.

23:30 Consistent communication keeps your email list active and prevents your audience from forgetting about you.

26:40 Write emails like you're talking to a friend - keep them short, conversational, and focused on asking engaging questions.

30:42 Create a "Greatest Hits" welcome sequence that showcases your best content to new subscribers, helping them understand your value quickly.

38:13 Use click-based automation to send different email sequences based on subscriber interests and experience levels.

Sign with Aweber to Automate Your Business with Email Marketing

Podcast: Play in new window | Download (Duration: 40:08 — 36.8MB) | Embed

543: Stackify: Hard Work, Daily Persistence, Continuous Improvement, Constant Focus, and Brand Innovation with Matt Watson

May 16, 2018

Matt Watson is the Founder & CEO of Stackify. He has been a developer/hacker for over 15 years and loves solving hard problems with code. He sold his first startup, VinSolutions, for $150 million and started Stackify to solve the biggest challenge he had as the CTO of VinSolutions. Matt is skilled at SEO, blogging and content marketing. Stackify receives hundreds of thousands of monthly visits as a result of Matt’s successful content marketing.

Quotes:

“One of the best things somebody ever told me is to try to aim to get 1% better every day. And over the course of a month, you get 30% better.” – Matt Watson

“Business is tough, and so you just have to keep grinding through it.” - Matt Watson

“It's hard to be an entrepreneur. There's no doubt about it. It's just the daily persistence of chipping away at it.” - Matt Watson

Takeaways:

01:28 Daily 1% improvements compound into significant growth over time.

16:24 Content marketing is crucial for reaching hard-to-access professional audiences like software developers.

22:29 Entrepreneurs must focus on growth and be willing to work on tasks outside their comfort zone.

24:09 Simplifying complex data into an easy-to-understand score can be a powerful product differentiator.

26:33 Persistence and hard work are the most critical factors in entrepreneurial success.

Visit Stackify: Application Performance Monitoring for Developers

Podcast: Play in new window | Download (Duration: 29:18 — 26.9MB) | Embed

542: Attract, Convert, Nurture: Free Plus Shipping Offers, Value Ladders and Online Sales Funnels with Kev Charlie

May 14, 2018

Kev Charlie is the founder of the Addicted to Marketing Podcast and Create Rockstar Blogs. He helps online entrepreneurs and bloggers create and market their business to make an impact and an income doing the things they love!

Kev left a successful elevator business to travel the world and try everything he could. He was part of the hustle game but overcame the 24/7 hardcore hustle mindset and realized that life is about family; he learned that his time was worth more than money. Kev believes that once you hit 7 figures, you begin to figure out how to automate everything and install autopilots that will help you achieve the dream of exceptional passive income. He wants to share his message that you don’t need to hustle to make 6 figures or even get to 7 figures. Life is about more than just working and Kev wants to mold entrepreneurs that make more and work less so they can leave a family first legacy.

Quotes:

“You have to figure out your ‘why that makes you want to cry.’ I realized I have to figure out why I'm waking up in the morning to do this.” – Kev Charlie

“No one says on their deathbed, ‘I wish I was in the office a little bit more.’ I realized the whole reason I'm starting this business is to have more time with my family.” - Kev Charlie

“You have to give in order to receive. I always like to say you have to have an open hand to receive.” - Kev Charlie

Takeaways:

04:40 Building a successful online business requires understanding your target audience's specific needs and financial capabilities.

12:30 Creating a sales funnel with immediate upsells can significantly increase your average customer value and business profitability.

22:15 Your unique personal brand matters more than copying others or trying to fit into a predetermined market price range.

26:20 Long-term success comes from consistently giving value and building a loyal audience who trusts your mission.

32:10 Wealth isn't about accumulating more money, but about creating systems that give you more time with loved ones.

Resources

Kev Charlie (Official Site)
Start a Profitable Blog (Free E-book)
Addicted to Marketing (Podcast)
Marketing Addicts: 6 Figures and Beyond (Facebook Group)
Kev Charlie (Facebook)

Podcast: Play in new window | Download (Duration: 35:36 — 32.7MB) | Embed

541: Snappa: Template-Based Graphical Content Marketing for Social Media with Christopher Gimmer

May 11, 2018

Christopher Gimmer is here to talk to us about his amazing online tool called Snappa, which allows you to create social media graphics in a snap. If you've ever had issues hiring for graphics, trying to figure out complex software or feeling disappointed with feature-lacking template-based tools, then tune in to hear about the Snappa platform and give it a try.

Quotes:

“The more stuff that you add on the graphic, the worse it tends to become.” – Christopher Gimmer

“Sometimes you can have a great idea, but if you don't have a clear path to getting that product into customers' hands, that problem won't go away once you launch it.” - Christopher Gimmer

“With each thing we launched, we learned more and more, becoming more comfortable with the next thing.” - Christopher Gimmer

Takeaways:

00:07 Creating graphics for social media doesn't require advanced design skills when using the right tool.

00:36 Small businesses and marketers need quick, efficient design solutions that don't break the bank.

02:15 Not every graphic needs a professional designer, especially for content that disappears quickly online.

10:41 Simple design principles like contrast and minimalism can dramatically improve visual content. 17:11 Entrepreneurial skills learned in one project often translate directly to success in future ventures

Snappa: Quick & Easy Social Media Graphic Design Software

Podcast: Play in new window | Download (Duration: 26:42 — 24.5MB) | Embed

540: Customer Relationship Management Tools, Artificial Intelligence, Work-Purpose Alignment, and Workflow Automation with Scott Gellatly

May 9, 2018

Scott Gellatly is a former slave to his own business. Since systemising his company using Podio, he’s created both freedom and a lifestyle for himself and his family. Along the way, Bollo Empire, his former company, became a top Podio education and development agency.

He's here to talk about how to digital transform our businesses using workflow automation, customer relationship management systems, and artificial intelligence.

Quotes:

“Humans will always want to buy from humans. There's no such thing as B to B or B to C, only B to P. People want to buy from people.” – Scott Gellatly

“The definition of work fundamentally has to change. It means that the sort of jobs we're used to expecting after school will change.” - Scott Gellatly

“We need to look at how we're going to transition people and upskill them to live a higher, best purpose, and how we're going to compensate them.” - Scott Gellatly

Takeaways:

01:41 Automation will free workers from repetitive tasks, allowing them to focus on more creative and strategic roles.

03:44 The future of work involves aligning technology with human purpose and potential.

12:01 Small businesses must adapt to technological changes or risk becoming obsolete.

15:45 Choosing the right CRM system depends on your specific business type and relationship with customers.

20:38 Data-driven decision-making is crucial for business growth and efficiency.

Resources

Scale My Empire (Official Site)
Scott Gellatly (LinkedIn)
Scott Gellatly (Twitter)

Podcast: Play in new window | Download (Duration: 24:46 — 22.8MB) | Embed

539: Applied Creativity: Tap Into Unlimited Great Ideas on Demand, Change Perspective, Generate Leads and Joint Ventures with Professional Brainstormer Don The Idea Guy

May 7, 2018

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative and engaging ideas through his brainstorm sessions, books, business articles, and website at DonTheIdeaGuy.com.

The Idea Guy and has sold, shared, and traded ideas with companies like Sears-Kenmore, Ford Motor Company, American Airlines, CocaCola, and Kellogg’s.

Don is the author of "100-Whats of Creativity", one-hundred what-if questions designed to spark your creativity and solve your toughest challenges -- and has been described as "the perfect example of a strong and successful brand" by The Tom Peters Company (one of the original business gurus).

The Idea Guy has been interviewed by the New York Times and National Public Radio; featured in Fast Company Magazine and Smart Business News; and has contributed content or been profiled in multiple books on business and marketing.

Quotes:

“If you're serious about wanting to begin something and take it to fruition, you have to get serious about putting it into action.” – Don The Idea Guy

“I come up with a lot of good ideas because I come up with a lot of bad ideas. The trick is to get the bad ideas out just as fast as the good ones to make room for more good ideas.” - Don The Idea Guy

“Don't be afraid to ask. Also, don't call people up and pitch them something; call and share an idea.” - Don The Idea Guy

Takeaways:

04:40 Simple ideas can be powerful when you focus on solving a specific problem quickly.

11:20 Don't let technical details or perfect setup stop you from starting your project.

22:15 Reach out to potential partners by sharing ideas that help them, not just by pitching a sale.

31:30 Capture your ideas immediately when they come, or you'll forget them.

35:50 One good idea can lead to multiple business opportunities across different industries.

Resources

Don the Idea Guy (Official Site)
100 Whats of Creativity (Book)
Big Yellow Sticky (Newsletter)

Podcast: Play in new window | Download (Duration: 39:54 — 36.6MB) | Embed

538: Seller Labs: Adapt, Transition, Scale, and Become Your Own Next Customer with Brandon Checketts

May 4, 2018

Brandon Checketts has a knack for entrepreneurship. Having created several multi-million dollar companies, including his current project Seller Labs, he has become a leader in the e-commerce SaaS industry. Starting as a weekend project in 2007, he created Bookscouter.com, which has become an indispensable resource for college students and small book businesses alike, as well as being a highly profitable company.

His most recent venture, AO2 Management, Powered By Seller Labs, provides SaaS tools for thousands of Amazon merchants, especially the popular Feedback Genius messaging tool. The company has shown extraordinary growth in 2015, with its clients completing more than 1 billion dollars in Amazon transactions last year, and is recruiting talent from across the United States. With some of Athens, Georgia’s most talented developers, Seller Labs offers customers a unique product that can’t be matched.

Quotes:

“Find something that people will value, and find a way to provide value to your customers. You may not know exactly how to monetize it right now, but if it's valuable to them, you'll figure out how to monetize it along the way.” – Brandon Checketts

“A lot of times, people like to start a whole bunch of things but are very bad at finishing them.” - Brandon Checketts

“A lot of entrepreneurs don't understand or don't feel qualified to understand finances, but if you can look at a profit and loss statement, it can tell you how much money you're making or not making.” - Brandon Checketts

Takeaways:

04:54 Develop products by first becoming your own customer and solving your own business challenges.

12:26 Be ready to pivot your business when growth potential becomes limited in one area.

15:08 Build software tools that solve real problems and simplify complex tasks for your target market.

18:42 Use financial data and monthly profit/loss statements to make objective business decisions.

24:14 Start small and focus on providing clear value to customers, even if you're not sure how to make money initially.

Resources

AO2 Management, Powered By Seller Labs (Amazon selling tools)
Feedback Genius (Amazon feedback tool)
Quantify (Inventory management tool)

Podcast: Play in new window | Download (Duration: 27:09 — 24.9MB) | Embed

537: Paid Advertising Mindset, Troubleshooting, Strategy, and Success with Joe Kashurba

May 3, 2018

Joe Kashurba is back to talk to us about his advertising mindset. He sets specific goals, gets on a specific timeline and looks for specific results when it comes to the impressions, opt-ins and videos. If you're looking for consistent clients and traffic, be sure to listen in right now.

Quotes:

“I always have very discrete experiments with a specific deadline, timeline, and date attached to them, and a specific result that I'm trying to see or expect to see, like a hypothesis.” – Joe Kashurba

“Getting marketing to work like this is about taking the emotional side out of it and doing it by the numbers.” - Joe Kashurba

“The stuff you would think is normal and everybody would know from an internet marketing standpoint is pure wizardry to someone outside the internet marketing world.” - Joe Kashurba

Takeaways:

03:08 Focus on one marketing channel and commit fully before jumping to another.

06:43 Break down marketing campaigns into small, measurable experiments with clear goals.

16:27 Remove emotions from marketing decisions and rely strictly on numerical data.

20:18 Create targeted landing pages specific to your audience instead of sending traffic to a generic website.

22:31 Marketing requires consistent daily effort, not waiting for clients to magically appear.

Resources

Joe Kashurba: Grow Your Web Design Business or Digital Agency (Official Site)
Kashurba Web Design: Online Marketing That Works (Agency)
Joe Kashurba (LinkedIn)
Previous interview with Joe Kashurba (Previous Episode)

Podcast: Play in new window | Download (Duration: 28:06 — 25.8MB) | Embed

536: Social Media Strategy and Foundational Marketing: Connect the PR Dots, Define Your Recurring Themes, and Succeed with Ariel Hyatt

April 30, 2018

Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories.

Quotes:

“We're big believers in coming up with themes, so choose four or five themes maximum for your social channels, which will help direct you and prevent you from being all over the place.” – Ariel Hyatt

“Social media is already very confronting for people to begin with. What do I post? How do I post it? I want to be clever and do my marketing. But then, it also comes with being personal, which is confronting when you don't understand how to incorporate your personal and your brand.” - Ariel Hyatt

“You market art and music differently than you market a lot of other goods or services or products. So I think there has to be an artistic sense to what type of content artists are creating.” - Ariel Hyatt

Takeaways:

04:40 Social media success hinges on creating clear, consistent themes that tell a compelling brand story across platforms.

05:31 Digital marketing requires a balance between personal authenticity and professional branding, especially for young entrepreneurs.

13:44 Understanding social media's technical rules is crucial, but the long-term narrative you create is equally important.

16:12 Marketing strategies must be tailored to specific industries, with different approaches for musicians, coaches, and other professionals.

21:25 Always amplify and repeatedly share your media mentions, awards, and public recognition across multiple channels.

Resources

Social Media Tune Up (E-book)
Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign (Book)
Ariel Hyatt (Official Site)
Cyber PR for Musicians and Music Success in 9 Weeks
Cyber PR (Social Media Strategy Firm)

Podcast: Play in new window | Download (Duration: 24:15 — 22.3MB) | Embed

535: Invest and Test Your Facebook Ads with Monica Louie

April 27, 2018

Monica Louie is a Facebook ads strategist who helps ambitious online entrepreneurs grow their impact and profits by harnessing the power of Facebook ads. She's also the creator of Flourish with Facebook Ads, a step-by-step Facebook ad system to help bloggers, coaches, and online experts create campaigns that convert!

Quotes:

“With Facebook ads, one of the things I see missing a lot when people get frustrated is a lack of a clear strategy.” – Monica Louie

“Anytime you're investing money in your business, you want to have a clear strategy. What is that money going to help you do? What is the end goal?” - Monica Louie

“You don't need to put a lot of money upfront, but it does take some investment so you can test these different things.” - Monica Louie

Takeaways:

01:50 Don't click the Boost Post Button without a clear strategy for your Facebook ads.

12:23 Use Facebook pixel to create audiences and track website visitors for future targeted advertising.

18:49 Let Facebook's algorithm work by giving ads 2-3 days before making significant changes.

22:00 Start with a small budget of $5-$10 per day to test different ad variations and audiences.

26:31 Facebook ads can help grow your business by reaching over 2 billion monthly users.

Resources

Free Guide: 5 Questions You Must Answer Before Spending Any Money On Facebook Ads (Exclusive bonus for Marketer of the Day listeners)
Monica Louie, Facebook Ads Coach (Official Site)
Flourish with Facebook Ads (Course)

Podcast: Play in new window | Download (Duration: 27:07 — 24.9MB) | Embed

534: Discover Your Superpower, Use Madness to Your Advantage, and Fail Frequently with Direct Response Copywriter Doberman Dan

April 25, 2018

Doberman Dan is a 33-year serial entrepreneur, A-list copywriter and three-time international best selling author. In his spare time he’s also a professional musician and composer.

He has started numerous info product businesses and four different nutritional supplement businesses. He is regularly hired to write sales copy for some of the most successful direct response marketers and publishers in the country. Dan has been publishing The Doberman Dan Letter since 2011 and has many of the most successful online marketers in the world as subscribers.

Quotes:

“The only superpower that I have is the inability to quit when something isn't working, even if it takes years of pushing through it.” – Doberman Dan

“The basics of the sales message have stayed the same. You just have to figure out the market's biggest hot buttons and biggest fears and speak to that.” - Doberman Dan

“You don't make your money acquiring a customer. You make your money on the back end, and if you can just acquire a customer at break-even, you should have a hallelujah breakdown about that.” - Doberman Dan

Takeaways:

09:34 Persistence through repeated failures is often the key to entrepreneurial success.

12:45 Direct response copywriting remains effective, but its visual presentation has dramatically changed over time.

18:50 Artificial intelligence is rapidly transforming marketing by enabling hyper-targeted customer insights.

21:35 Understanding a market's deepest fears and desires is more important than crafting elegant writing.

28:27 Breaking even on initial customer acquisition can be more valuable than seeking immediate profits.

Resources

The Doberman Dan Letter (Newsletter)
Doberman Dan's Advanced Marketing Tips (Official Site)
Just Sell The Damn Thing: The Proven, Contrarian Formula to GROW Your Business FASTER Than Ever (Book)

Podcast: Play in new window | Download (Duration: 31:16 — 28.7MB) | Embed

533: Rework and Clarify Your Marketing Message, Refine Converting Language, Reputation Management and More with Ken Tucker

April 23, 2018

Ken Tucker is the founder of Changescape Web. Most businesses struggle to be found online. Changescape Web builds websites that generate customers so businesses can grow and thrive. Specialties include search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation.

Ken is a StoryBrand Certified Guide, a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Consultant.

Ken is the author of Social Media Marketing for Restaurants and co-author of Reputation Management (Marketing Guides for Small Businesses).

Ken created and taught one of the first college credit Social Media Marketing classes in the US at St. Charles Community College. He has taught a course on Content Management Systems. He serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee.

Quotes:

“When many businesses put together a website, they tend to focus on what they do and use the language they are accustomed to, but they don't really think about the customer's problem.” – Ken Tucker

“You have three to five seconds to convey what you do, get people to engage with your business, and make them want to stick around on your website.” - Ken Tucker

“Getting customers to buy from you again is a much cheaper customer acquisition strategy than acquiring a brand new customer.” - Ken Tucker

Takeaways:

00:52 Businesses must focus on solving customer problems, not just describing their own services.

02:51 Websites have only 3-5 seconds to capture a visitor's attention and communicate value.

04:37 Generic "contact us" buttons are ineffective; specific calls-to-action drive better engagement.

10:33 Marketing strategy should consider the full customer experience, from initial awareness to repeat business.

16:19 Marketing solutions need to be pragmatic and tailored to each business's specific economic realities.

Resources

Changescape Web (Agency)
SEO for Growth Consultant (Site)
Social Media Marketing for Restaurants (Book)
Reputation Management (Marketing Guides for Small Businesses) (Book)

Podcast: Play in new window | Download (Duration: 27:14 — 25.0MB) | Embed

532: Get Clients Today As a High-Ticket Coach: Get Speaking Gigs, Position a Free Discovery Call, and Close Sales with Christian Mickelsen

April 20, 2018

Christian Mickelsen is a leading authority on personal development and personal coaching, and is the author of 4 number one best-selling books, including ABUNDANCE UNLEASHED and GET CLIENTS TODAY.

He’s the owner of a multi-million dollar coaching business that has made the Inc. 5000 list of fastest growing companies 3 years in a row. He’s been featured in Forbes, Yahoo Finance, and MSN, among others.

A true visionary, and pioneering personal coach for over 18 years, he’s helped hundreds of thousands around the world experience the life-changing power of coaching. He's on a mission to get the whole world coached.

Quotes:

“A coach is basically someone who helps people achieve their goals. There's a nearly unlimited supply of people who want to lose weight, get into a relationship, or are struggling to raise their kids.” – Christian Mickelsen

“No matter how little you charge, there will be people who feel they can't afford it. And no matter how much you charge, there are people who can afford it and will pay for it.” - Christian Mickelsen

“Nobody has it all figured out. We're all still figuring it out. We have some things figured out, and the more successful we are, the more things we have figured out.” - Christian Mickelsen

Takeaways:

00:42 Coaching is a versatile business with opportunities across multiple life areas like dating, weight loss, business growth, and personal development.

04:36 Pricing in coaching is flexible - clients exist at every price point, and raising rates often attracts more serious clients.

06:51 Coaches should focus on helping clients clarify vision, strategize actions, upgrade skills, optimize the environment, and master psychology.

20:54 Creating a compelling free coaching session requires a specific, results-oriented name and clear value propositions.

29:20 Overcoming personal fears and expanding comfort zones is crucial for business growth and client acquisition.

Resources

Christian Mickelsen (Official Site)
Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day (Book)
Abundance Unleashed: Open Yourself to More Money, Love, Health, and Happiness Now (Book)

Podcast: Play in new window | Download (Duration: 32:54 — 30.2MB) | Embed

531: Energy, Productivity, Ideas, Self-Awareness, and Finding Your Strengths with Darren Virassammy

April 18, 2018

Darren Virassammy says: "I am a leader who keeps an eye on our destination and initiate the practical steps to take us there, through awareness of details and their ripple impact. I align talent toward long term scalability and step aside to allow others to take ownership in their respective zones of genius. You can count on me to identify and take the present practical steps needed to bring the first version of the future vision to reality. I will work to understand what makes each person tick, seeking to hone and develop the people I am around. I push for excellence and will hold people accountable for their own capacity for human excellence. While I vigorously work toward systems, efficiency sustainability and scalability, I always advocate for setting new higher standards."

He talks to us today as we find out how to create an organization that builds strengths into culture, communication, productivity and financial performance and 34 Strong's StrengthFinder tool.

Quotes:

“People aren't valued for being valuable. They just put people in these lines, try to run them through the mill, through these cogs, and don't realize how uniquely wired people are.” – Darren Virassammy

“Talent is not defined by how well you can shoot a basketball, how good you are at coloring, or anything like that. Talent is defined as our natural way of thinking, feeling, or behaving that can be productively applied.” - Darren Virassammy

“Our talents can be our greatest assets and our greatest liabilities. We can overuse them or underuse them.” - Darren Virassammy

Takeaways:

01:49 70% of workers are disengaged, showing a critical need for understanding individual talents in the workplace.

02:03 Focusing on people's strengths, not weaknesses, can transform organizational performance and employee satisfaction.

05:50 Personal awareness of your natural talents is the first step to professional growth and team effectiveness.

23:42 Leadership plays a crucial role in creating an engaged workplace culture that values individual contributions.

23:51 Consistent, long-term commitment is necessary to build a strengths-based organizational approach.

Resources

34 Strong (Website)

Podcast: Play in new window | Download (Duration: 27:07 — 24.9MB) | Embed

530: Hiring the Right Tech Talent and Finding the Right Team with 10X Management Founder Michael Solomon

April 16, 2018

Michael Solomon is an established entrepreneur and the founder of 10x Management ( the premier tech talent agency), Brick Wall Management, Musicians On Call and The Kristen Ann Carr Fund. He remains a sought-after voice in the business technology world and makes frequent appearances on Bloomberg Television, MSNBC, and BBC.

He's here to talk about hiring the right team and how his musician skills also apply to building and selling software.

Quotes:

“If you blame other people for the situation you're in, then you have no power to be able to change it.” – Michael Solomon

“Every day, you're getting new data, and if you don't fear it and can just take it in as data, the opportunities are there. You just see them.” - Michael Solomon

“The real value of having someone very experienced is that what they accomplish in an hour is very different from what someone less experienced accomplishes in an hour.” - Michael Solomon

Takeaways:

02:22 High-priced tech talent can be more cost-effective when they complete work faster and more efficiently.

05:53 Being open to new data and avoiding fear can help uncover unexpected business opportunities.

17:35 Successful entrepreneurs recognize pain points and see opportunities where others see problems.

20:56 Companies should focus on understanding individual employee needs rather than using a one-size-fits-all approach to job offers.

24:30 Technical skills alone aren't enough; communication and business understanding are crucial for top-tier talent.

Resources

10X Management (Website)

Podcast: Play in new window | Download (Duration: 29:11 — 26.8MB) | Embed

529: The Iron Man Mindset, Simplified Success Habits, and Next Level Thinking with Sales Coach Dr. Richard Greene

April 13, 2018

Dr. Richard B. Greene, DBA, SSBB, CMPE observed that having talent and skills did not guarantee success. He discovered that the missing ingredient is a mindset that is creative, powerful, and unstoppable. After years of research working with Ironman triathletes to understand how they achieve success against great odds; he has been able to capture this unique mind ability and incorporate it into an elite executive training program called The IronMan Mind. Applied properly, IronMan Mind techniques can transform your mind into a powerful tool that combined with the right skills, can make your success unstoppable.

Richard is the founder of Amplifier, a business coaching and consulting company located in Sacramento, California. He works with executives in the U.S. and internationally and is also a 5-time Ironman triathlete and marathon swimmer.

Quotes:

“Talent and skill are not enough. The one difference was my mindset.” – Dr. Richard Greene

“Time management is really a misnomer. You can't manage time, but you can manage the activities that occur within that time.” - Dr. Richard Greene

“The people that learn how to manage activities within time are the people that are super productive.” - Dr. Richard Greene

Takeaways:

01:36 Continuous improvement comes from understanding core principles and consistently applying them in your work and personal life.

08:54 Talent and skill alone do not guarantee success; a powerful mindset is the critical differentiator.

15:21 Simplify daily planning by focusing on one critical task and limiting your to-do list to 3-4 key items.

17:19 Personal organization and strategic planning are universal success principles, applicable across industries and life roles.

23:14 Digital distractions can significantly reduce productivity, so learn to manage notifications and unnecessary communications.

Resources

The Iron Man Business Coach (Official Site)
Dr. Richard Greene (Amazon Books)
The IronMan Mind Book of Quotes: Inspirational Quotes for Winners (Book)
Dr. Richard B. Greene (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:53 — 25.6MB) | Embed

528: Turn Your Passion Into Profit, Launch, and Repeat with Course Creator Jacques Hopkins

April 11, 2018

Jacques Hopkins is the creator of PianoIn21Days.com where he sells an online piano course that helps people learn piano in a fast and fun way. Piano In 21 Days is now a fully automated business so He's also The Online Course Guy where he helps others turn their hobby into an online course like he did. He tells us about how he got started with online courses and now consults others who want to create and launch an online course.

Quotes:

“I failed multiple times, pretty miserably. It wasn't until I really honed in and focused on one of the things I was most passionate about that I became truly successful.” – Jacques Hopkins

“The most important thing is not just to have a page that says ‘buy now,’ but to actually train them, show them some things, and talk about a common problem and how you can help solve it.” - Jacques Hopkins

“The fact that I can have an impact on people all over the world is just an incredible feeling.” - Jacques Hopkins

Takeaways:

01:59 Turn your hobby into a profitable online business by creating a course that solves real problems for people.

02:42 Use YouTube as a free platform to test market interest and build an email list before fully developing your course.

17:25 Create a launch strategy that builds trust and rapport with potential customers before asking them to buy.

18:09 Outsource business tasks gradually, keeping yourself as the face of the brand while documenting processes for smooth transitions.

26:58 Focus on genuinely helping customers succeed rather than just making money, which leads to greater business success.

Resources

Piano in 21 Days (Website)
The Online Course Guy (Official Site)
Jacque Hopkins (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:20 — 27.8MB) | Embed

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