Archive 3: 2018-2020
522: Create, Qualify and Close Phone Leads: Outbound, Inbound, and Appointment Setter Call Center Secrets with Lead Hero Glen Shelton
Glen Shelton is the founder of Lead Heroes. Lead Heroes began in early 2015 when Glen realized there had to be a better way to get a telemarketed lead. He's tried all types of lead sources: live telemarketer, avatar, voicemail, direct mail, internet, just to name a few. The leads with highest return on investment, as well as staying consistently high in quality were live telemarketer leads.
He's here to tell us about the possibilities open to you and your business with telephone marketing, from appointment setting, inbound calls, follow-ups, real estate, and insurance.
Quotes:
“Look at marketing not as ‘Oh, damn it, I have to spend money on marketing,’ but as the lifeblood of your business.” – Glen Shelton
“The phone has been around for over 150 years. It's not going anywhere anytime soon. It will continue to change and evolve, but we'll still need to talk.” – Glen Shelton
“That's the power of a call center, being able to reach out to that many people quickly. It's a human interaction. It's not mail, a robot, another website, or email. It's a human talking to a human. It's what we've been doing for hundreds, thousands of years.” – Glen Shelton
Takeaways:
09:33 Small and medium businesses can benefit from outsourced call center services with the right budget and approach.
14:40 Phone calls remain a critical sales tool, even in an increasingly digital world.
22:46 Secondary markets often provide better marketing opportunities compared to saturated primary markets.
25:04 Human interaction through phone calls can be more effective than automated digital communication.
27:13 Successful marketing requires patience, consistent follow-up, and a willingness to experiment.
Visit Lead Heroes to Find Out About Call Centers and Telemarketing
Podcast: Play in new window | Download (Duration: 31:03 — 28.5MB) | Embed
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521: Build, Then Hire: Get Messy Early, Delegate, Invest Ahead of Your Business, and Find Future Clients with Leslie Hassler
After creating, losing and rebuilding her own businesses, Leslie Hassler of Your Biz Rules now guides women business owners to bounce back from burn out, reignite growth in their businesses, and rekindle their passion for their business.
With Leslie’s ability to simplify the complex process of building a business, you’ll make more progress working with Leslie than you ever did on your own. The strategies and techniques that her clients implement creates 30% to 200% growth – not just this year, but year after year.
Leslie is the host of Coaching From The Carpool and appears on the Top 100 Business Coaching Blogs on the Web debuting at #41. She recently launched her first book First This, Then That: The Rules To Getting Growth Right In Your Service Based Business and is here to talk about delegating on Upwork, Fiverr, and locally -- so that you can get messy early, avoid reactive decision making, and think ahead in your business.
Quotes:
“The job of an entrepreneur is not to do the work but to ensure the work gets done.” – Leslie Hassler
“We have to be wise owls in our business. We must ensure we're paying attention to what's happening so we can make strategic decisions about our future.” – Leslie Hassler
“You have to get to a point where you know how to delegate, but you don't abdicate.” – Leslie Hassler
Takeaways:
04:40 Getting messy early is crucial for finding your business's unique approach and secret sauce.
12:30 Delegating tasks isn't about sitting back, but about creating space to grow and focus on high-impact business activities.
19:20 Not all outsourcing platforms are the same: Fiverr works for simple tasks, Upwork for more complex projects, and local partners for strategic initiatives.
22:10 The entrepreneur's job is to ensure work gets done, not to do all the work personally.
27:50 Business growth involves cyclical processes of trying things, tracking results, and making strategic adjustments.
Resources
- Your Biz Rules (Official Site)
- Leslie Hassler (LinkedIn)
- First This, Then That (Book)
- Your Biz Rules (Youtube)
Podcast: Play in new window | Download (Duration: 33:23 — 30.6MB) | Embed
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520: Groundhog Day is an Event, Not a Business Strategy: Embrace Minimalism, Become Goal-Obsessed, Understand Your Customers, and Stand Out from the Crowd with Adam Hommey
Adam Hommey, Founder and Creator of The Business Creators' Institute™, helps you Emancipate the POWER of INFORMATION™ and WIN at the Game of Business and Marketing™ so you spend less time editing and maintaining - and more time educating your audience and monetizing your business. He is the host of the wildly popular Business Creators' Radio Show and have spoken around the country at events including the Dream Business Academy and Advanced Marketing Minds.
For years, Adam has been the "secret weapon" in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, medical professionals, and the like.
In November 2016, Adam was a featured contributor in the international Amazon best-seller, Journeys to Success, The Millennial Edition. His much-anticipated new book, Groundhog Day is an Event, Not a Business Strategy, unearths the issues burrowed beneath the surface of your business in six areas - success mindset, converting prospects, team building, customer acquisition, persuasive language, and streamlining your operations, so you, as an entrepreneur and business creator, can grow your business and thrive at the intersection of your brilliance and passion!
Quotes:
“We are the product of our education, background, experiences, and what we've gone through in life. Nobody has had the same combination of those things as we have.” – Adam Hommey
“People don't buy a drill because they want to drill a hole. They buy a drill because they want to build something.” – Adam Hommey
“What's most important is not what people say they want or need; it's what gets them to respond in the way we want them to respond.” – Adam Hommey
Takeaways:
04:40 Small imperfections in business can actually grab customer attention and lead to unexpected success.
20:49 Breaking free from internal fears and conformity helps entrepreneurs stand out and create unique marketing strategies.
33:39 Understanding your customer's deeper motivations matters more than what they say they want.
41:22 Taking action and making direct contact with prospects is crucial for business growth.
46:36 Your unique personality and quirks can be powerful marketing tools when embraced authentically.
Claim Your Copy of: Groundhog Day is An Event, Not a Business Strategy
Podcast: Play in new window | Download (Duration: 49:20 — 45.2MB) | Embed
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519: LinkedIn on Crack: Develop Authority, Network Powerfully, Find Your Voice, and Land Speaking Gigs with JD Gershbein
As a social business psychologist, keynote speaker, and broadcast media personality, JD Gershbein has gained widespread recognition as a thought leader in the areas of personal branding, social networking, and social entrepreneurship. Since 2006, he has inspired opportunity-oriented individuals and companies to harness the power of the online media to elevate their profiles, build enlightened communities, and win new business.
JD is considered one of the world's top LinkedIn strategists and a pioneer in the design and delivery of LinkedIn educational programs. He has been featured on FOX TV News, WGN TV News, CBS News, and WGN Radio, and is also a contributing writer for The Huffington Post and Forbes. He is also the architect of his own new media platform, The Big Banter with JD Gershbein, which encompasses a web-based TV show, a podcast, and the staging of exclusive live learning events.
Quotes:
“LinkedIn is what's called a meritocracy. A meritocracy is something that is only achieved through work.” – JD Gershbein
“Self-confidence is our most precious commodity when it comes to ourselves, our persona, and who we are and want to be in the real world.” – JD Gershbein
“If you believe it will work, then it will. If you believe that the people sending you invitations to connect are legitimate and conscientious, they turn out to be good.” – JD Gershbein
Takeaways:
04:40 LinkedIn is the primary platform for professionals to advance business and career goals.
12:20 Posting on social media is about creating community and sharing insights, not just self-promotion.
17:30 Success on LinkedIn comes from working consistently and finding your unique voice.
20:49 There's no exact master plan for social media success; progress is individual and incremental.
24:30 Eliminating negative language and maintaining a positive mindset is crucial for online networking.
Resources
- JD Gershbein (Official Site)
- Owlish Communications: Command Your Brand (Website)
- JD Gershbein (LinkedIn)
- JD Gershbein (Twitter)
Podcast: Play in new window | Download (Duration: 33:21 — 30.6MB) | Embed
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518: Life is Growth-Centric: Discover Fulfillment Through Achievement, Destroy Negative Thinking, and Use Feedback as a Lesson with Peter Sage
Peter Sage is a serial entrepreneur, author, master trainer, international educator, philosopher and public speaker in the field of human behavior, personal development and psychology of success. Peter has started, founded & built over 20 companies over the last quarter of a century across a diverse variety of industries, including The Energie Fitness Group and World Wide Health Corporation. He is very humbled to have shared the stage with various high profile people such as Kofi Anan, Sir Richard Branson, former US President Bill Clinton and many others. His client list includes several governments, members of Royalty, Google and NASA.
Quotes:
“The purpose of life has never been to be happy. The purpose of life is to grow up and allow ourselves to mature and evolve spiritually, mentally, and emotionally.” – Peter Sage
“Every river bends. Every river of life bends, twists, and turns. You can't see around the corner; you're not meant to.” – Peter Sage
“Every adversity carries with it the seed of an equivalent or greater benefit.” – Peter Sage
Takeaways:
06:10 Life is about personal growth, not constant happiness.
10:42 Your peer group and media consumption significantly shape your mindset.
13:03 Taking responsibility for your choices is the key to personal transformation.
17:07 Adversity provides critical feedback for personal development.
23:36 Every challenge contains hidden opportunities for learning and improvement.
Resources
- Peter Sage (Official Site)
- Peter's TEDx Talk: Stop Waiting for Life to Happen (Youtube)
- Peter Sage (YouTube)
- Inside Track (Podcast)
Podcast: Play in new window | Download (Duration: 27:21 — 25.1MB) | Embed
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517: Live the Ideal Work Week, Take Personal Inventory, Accomplish More, Set Yourself Up for Success, and Use the Best Tools with Cailen Ascher
Cailen Ascher helps women entrepreneurs design a life they love and begin living it now. Cailen has built her 6-figure business working just 3 days a week, and her signature program, 3-Day Workweek, teaches entrepreneurial women how to create their ideal schedule where they can successfully work less, make more and live better. During her 4-day weekends Cailen enjoys time with her two little daughters and husband.
Quotes:
“In order to be my most successful self, I really needed to start acting like a CEO in my business, instead of an entrepreneurial hobbyist, figuring it out as I went.” – Cailen Ascher
“This process of figuring out your best working hours and your ideal work week is really a journey into getting to know yourself better and not being so tied to what it looks like for everybody else.” – Cailen Ascher
“The journey that you're on has to align with the destination where you want to go.” – Cailen Ascher
Takeaways:
07:20 Track your time honestly to understand how you actually spend your working hours.
11:09 Prioritize completing meaningful tasks over checking off multiple small items.
14:50 Design a work schedule that matches your personal energy and family needs, not someone else's standard.
19:19 Create a dedicated workspace that signals professionalism and helps you stay focused on your goals.
22:33 Build your current work approach to match the successful future you want to achieve.
Claim Cailen's FREE 3-Day Workweek Schedule
Podcast: Play in new window | Download (Duration: 25:30 — 23.4MB) | Embed
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516: Simple Creative Marketing: Build a Foundation, Experiment, Repurpose, and Go Big in Your Content Marketing with Anfernee Chansamooth
Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups.
Five Key Challenges
- prioritization: getting activities in order for maximum ROI
- marketing expertise
- misalignment in marketing: sales vs. objections
- systems/process: team
- insufficient data to make smart decisions
Quotes:
“We're all about taking something that is potentially very confusing for a lot of people and simplifying the steps to help small businesses and startups acquire leads online.” – Anfernee Chansamooth
“A lot of founders produce good quality content, but they're not doing enough work to get it out there and in front of the right audiences.” – Anfernee Chansamooth
“It's not about trying to replicate someone else's model or personality because there are people who resonate with who you are as a business and as a voice.” – Anfernee Chansamooth
Takeaways:
04:40 Quality content matters more than quantity when marketing your business online.
12:30 Repurposing a single piece of content across multiple platforms can maximize your marketing reach.
22:15 Not every potential customer is ready to buy immediately; some are in research mode and need to build trust.
27:20 Startups should focus on one key marketing activity that can potentially double their leads in six months.
32:00 Having clear marketing systems and processes is critical for consistent business growth.
Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing
Podcast: Play in new window | Download (Duration: 39:58 — 36.7MB) | Embed
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515: Digital Marketing Support: Get Traffic from YouTube, Make Sales by Educating, and Land Clients with Ryan Perry
Ryan Perry is the CEO of Simple Biz Support located in the heart of wine country California. He first started video marketing in 2009 because he wasn't much of writer, but could talk. His YouTube channel focus is helping small business owners harness the power of video marketing to generate leads and sales. Since 2012, viewers have consumed 295,926 minutes of content. That's over 205 days of non-stop binge watching.
Quotes:
“If you create relevant, educational videos around your industry, you will position yourself as an expert, and people will want to check out your information.” – Ryan Perry
“It's really not about your business. You, in this equation, do not matter. It's about your target audience. What are their interests? What are their concerns? What are their fears?” – Ryan Perry
“Digital marketing, the internet, social media, YouTube, and podcasts allow you to present yourself as how you want versus necessarily where you are in life today.” – Ryan Perry
Takeaways:
03:34 Consistency in content creation is crucial for building a strong online presence and attracting potential clients.
07:37 Create video content that solves specific problems for your audience, going deep into one topic rather than being broad.
16:17 Focus on your audience's interests, concerns, and fears instead of talking about yourself.
20:33 Use YouTube strategically by initially keeping videos private and building initial views before making them public.
24:28 Start with simple equipment and prioritize message quality over production value.
Visit Simple Biz Support: Video Marketing & Digital Marketing Agency
Podcast: Play in new window | Download (Duration: 28:54 — 26.5MB) | Embed
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514: Faith, Family, Fitness, Friendships, Finances, and Fun: Get Unstuck, Create Systems That Scale, and Grow Your Business with Clay Clark
Clay Clark is the former United States Small Business Administration Entrepreneur of the Year for the State of Oklahoma and the founder of 5 multi-million dollar companies (including: EpicPhotos.com, MakeYourLifeEpic.com, DJConnection.com, EITRLounge.com and Party Perfect (now PartyProRents.com). He is the founder of the Thrive Time Show Business Coach Program (ThriveTimeShow.com), and the co-host of the daily 2-hour Thrive Time Business Coach Radio Show and Podcast.
Quotes:
“You have to be eccentric to be successful. You have to do things the opposite way that everybody else is doing. You have to almost pet the proverbial cat backwards to be successful.” – Clay Clark
“You either pay now or pay later with just about every decision you make about where and how you spend your time. What gets scheduled gets done.” – Clay Clark
“Public relations is like gift wrapping. We live in a culture where we gift wrap everything: our politicians, corporate heads, movie and TV stars, and even our toilet paper.” – Clay Clark
Takeaways:
05:08 Build systems that can scale your business beyond your personal efforts.
10:06 Block out one hour daily for strategic planning and working on your business, not just in it.
12:34 Know exactly who your ideal customers are and focus marketing efforts specifically on them.
24:33 Create a simple three-legged marketing approach instead of trying to use countless marketing channels.
28:05 Aim to get 1,000 rejections monthly as part of your business growth strategy.
Podcast: Play in new window | Download (Duration: 32:13 — 29.6MB) | Embed
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513: Social Media Strategy: Focus on Customers, Build Relationships, Research and Engage with Charlotte Chipperfield
Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies.
In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online.
Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more.
Quotes:
“It's not just about posting, and it's really about engaging and building a community and being of service.” – Charlotte Chipperfield
“Social media for business is very much a long game. It's an investment in a long term relationship with your customers.” – Charlotte Chipperfield
“It's not about being everything to everyone on social media, but to really show up where you're most of value.” – Charlotte Chipperfield
Takeaways:
04:17 Use analytics and platform insights to continuously refine your social media approach and content.
09:58 Social media success starts with deeply understanding your brand and target customer, not just posting content.
12:58 Engagement matters more than just creating posts - interact with comments, messages, and related online communities.
18:06 Building customer relationships through social media is a long-term strategy, not an instant revenue generator.
20:40 Repurpose content across different platforms by adjusting messaging to fit each platform's unique style.
Resources
- Email: hello@ChipperFieldMedia.com
- Chipperfield Media: Empowered Social Media (Official Site)
- Charlotte Chipperfield (LinkedIn)
- The Social Lounge: Charlotte Chipperfield (YouTube)
Podcast: Play in new window | Download (Duration: 23:54 — 21.9MB) | Embed
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