Archive 3: 2018-2020

626: Defeat Impostor Syndrome, Enhance Your Leadership Skills, Self-Confidence and Self-Esteem with Mooniek Seebregts

February 12, 2019

Mooniek Seebregts has coached since 2002, she also is a speaker and an international bestselling author. In 2013 she became founder and director of The Center for Innovation for Leaders located in Sacramento, California, because she realized that, "People like to go after their full potential, they want to be a great leader, but they often don’t know how to get there."

Quotes:

“Self-development is hugely important. So, if I am not confident on the outside, there is something I need to work on inside.” – Mooniek Seebregts

“As a leader, you always want to take care of yourself first. What we put out will come back to us.” - Mooniek Seebregts

“Difficult employees usually have many layers. They're not just difficult for no reason; there is something underlying why they are seen as difficult or why they feel difficult.” - Mooniek Seebregts

Takeaways:

05:18 We are raised as followers, which makes it challenging to become confident leaders later in life.

09:53 Personal development requires examining subconscious beliefs and choosing which thoughts truly serve us.

14:14 Leadership is a continuous cycle of giving and receiving support, like a figure-eight pattern.

19:51 Understanding and addressing personal unhappiness is crucial for professional growth and team dynamics.

24:14 Journaling can help clear mental clutter and uncover deeper insights about ourselves.

Resources

Center of Innovation for Leaders (Official Site)
Mooniek Seebregts (LinkedIn)
Email: contact@CenterOfInnovationForLeaders.com

Podcast: Play in new window | Download (Duration: 30:42 — 28.3MB) | Embed

625: Recurring Passive Income from Membership Sites: Get Out Of Idea Mode, Let Your Customers Vote Using Their Wallets, and Milestone Your Way to Internet Marketing Success

January 17, 2019

If you've ever thought about making money from a membership site, you'll want to listen in as Robert discusses what you need to do to keep things simple, hit real goals, and get out of idea mode so you can start making money. (Thanks for write-in questions from Howard Hopgood, Julie Robitaille, Vernon Jeter and Joe Donnalley).

Burnout -> better goals
Follow through -> accountability
Progress -> take a focused 20 minutes to knock out the first step
Motivation -> people, milestones, results
Clarity -> journaling

Quotes:

“Motivation comes and goes, and you don't need it to take action. It's nice, though, if you have it. The way to get your motivation back is to be around people who interest you.” – Robert Plank

“Shut out the distractions, shut out all the millions of choices, because unless you do, you're going to be trapped in that bubble of mediocrity.” - Robert Plank

“If you're burned out, it means you need to have better goals. If you lack follow-through, it means you need accountability.” - Robert Plank

Takeaways:

04:40 Start your membership site by solving one specific problem for your target audience, not trying to solve everything at once.

12:15 Focus on creating a simple, low-ticket product first and prove its concept before adding complex features or increasing price.

22:30 Your motivation doesn't need to be constant; commit to taking small actions even when you don't feel excited about the task.

31:20 Let your customers guide your product development by listening to their questions and feedback.

38:50 Success isn't about a massive launch, but about consistent small steps and gradually improving your offering.

Join Membership Cube to Create Your Passive Income Site Today

Podcast: Play in new window | Download (Duration: 48:12 — 44.1MB) | Embed

624: How to Create, Promote, and Monetize Your Podcast Business (Your Questions Answered)

January 9, 2019

Robert is back answering YOUR questions about podcasting: what equipment to buy, what to talk about, how to market it, and additional possibilities you may not have thought of...

Quotes:

“If you haven't talked to someone on the phone, Skype, Zoom, GoTo Webinar, or something similar—if you haven't had that immediate human interaction in your industry this month—then maybe that's something to look into.” – Robert Plank

“When you put out a lot of content, you won't know at first what's working and what's not working.” - Robert Plank

“There are no bad ideas with your podcast. The only bad idea is not putting them out there. So, be bold and put out podcast episodes on all kinds of random stuff.” - Robert Plank

Takeaways:

00:14 Podcasting gives you total control over your business, letting you set your own rules and format.

06:24 Your podcast doesn't need to follow strict guidelines - you can be genuine, get to the point, and create something unique in your niche.

07:15 The key to overcoming business burnout is helping people solve real problems they're struggling with.

53:35 Start simple with podcasting: record a quick 5-minute episode about yourself and your expertise.

01:01:30 Podcasting allows you to share knowledge in bite-sized, easily digestible audio content that people can consume anywhere.

Resources

Podcast Crusher: setup your own podcast
MindMeister: mindmapping, Google integration, sharing
Bonjoro: create quick thank you videos for your customers

Podcast: Play in new window | Download (Duration: 1:07:38 — 61.9MB) | Embed

623: Toastmasters: Improve Your Presentation Skills and Become a Better Stage, Webinar and Podcast Speaker

January 4, 2019

In today's episode, Robert explains one of his "getting out of the house" hobbies that also benefits his marketing business, podcasting, speaking skills and more, and it's called Toastmasters. This is a club you can join with regular meetings you can attend to develop your presentation ideas and enhance your speaking skills. Tune in to hear all about it.

Quotes:

“There's nothing wrong with an awkward silence. When you present, talk, and pause for effect, it’s perfectly fine. In fact, it can make what you say more powerful.” – Robert Plank

“Who cares if you have the best information if you can’t get and keep people’s attention? Who cares if you have the best information if you don’t leave people wanting more?” - Robert Plank

“If you ignore your speaking skills and think you can wing it without practice, those who do practice are really gonna smoke you.” - Robert Plank

Takeaways:

00:16 Joining Toastmasters can significantly improve your communication skills across personal and professional settings.

09:57 Reducing filler words like "um" and "ah" makes presentations more powerful and engaging.

14:19 Practicing public speaking helps overcome fear and builds confidence in presenting ideas.

19:52 Toastmasters offers a structured environment to experiment with presentation techniques and storytelling.

22:38 Speaking skills are crucial for success, whether in a corporate job or as an entrepreneur.

Resources

Toastmasters: Find a Club Near You (Site)
Toastmasters (Twitter)
Toastmasters (Facebook Group)

Podcast: Play in new window | Download (Duration: 24:21 — 55.9MB) | Embed

622: VO Success Formula: Create a Voiceover Income from Freelancing

December 30, 2018

Tune in to today's episode to discover how to generate a "side hustle" freelancing income using voiceovers and Fiverr.

The formula explained is what Lance Tamashiro used to earn $4200 per month from Fiverr, and what Robert's wife used to recently land a $1500 audiobook, $90 earned in 10 minutes, and $250 in 20 minutes, and $300 in 40 minutes. We consider this assembly-line, "hard for others but easy for you" style freelancing an easy way for you to generate side income, especially if you're just getting started online OR are in need of extra money.

Visit VO Success Formula to Discover Fiverr Voiceover Secrets

(Note: the income claims discussed in today's episode are entirely our own and any income you generate is completely up to your efforts. Nothing is guaranteed.)

Quotes:

“Whatever you're doing to make money, I will never look down on it, because we all have bills to pay. I respect what you're doing to make ends meet, even during lean times.” – Robert Plank

“If what you're doing is something you hate, isn't sustainable, or if you're claiming to make millions but are only making a few hundred dollars a month, that is a problem.” - Robert Plank

“The healthy way to look at Fiverr is that it's like Amazon, eBay, or Craigslist. It's a place where people are ready to buy from someone, including you, and they’re ready to do it right now.” - Robert Plank

Takeaways:

04:40 Starting a side income doesn't require complex skills; simple voice recording can generate quick cash.

07:20 Dedicating just one hour daily to voiceover work can produce significant monthly earnings.

10:20 Fiverr offers a flexible platform where you can gradually increase your rates and add service extras.

19:38 Successful voiceover freelancers can build repeat client bases that generate substantial annual income.

28:02 Improving your recording speed and efficiency directly increases your effective hourly earnings.

Podcast: Play in new window | Download (Duration: 32:55 — 75.5MB) | Embed

621: Succeed By Failing 90 Percent of the Time: Pay Attention to What’s Working and Apply the 80/20 Rule to Your Productivity, Google Ads, and Facebook Ads with Perry Marshall

December 25, 2018

Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.

More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.

Quotes:

“Marketing always aligns with existing trends and natural forces in the marketplace. Anything effective in marketing works because it harmonizes with these larger forces, and you're simply directing or steering them slightly.” – Perry Marshall

“There are certain kinds of salespeople and sales modalities. If you put the wrong person in the wrong modality, you're just pounding a square peg into a round hole, which frustrates everybody.” - Perry Marshall

“The world is increasingly chaotic, making it harder to predict the future based on the past. It's becoming more difficult to foresee which product will go viral tomorrow based on what went viral today.” - Perry Marshall

Takeaways:

04:40 Fail fast and seek early customer validation by asking people to pay for your product before fully developing it.

14:01 Focus on the 20% of your skills and customers that generate 80% of your business results.

20:42 Stop trying to improve weak areas and instead concentrate on your natural strengths and talents.

35:45 Pay close attention to your reliable, low-maintenance customers who consistently generate steady business.

41:43 Recognize that business success often comes through incremental steps and experimental approaches, not overnight miracles.

Resources

80/20 Sales and Marketing (Book, 1¢ Offer)
Perry Marshall (Facebook)
Perry Marshall (LinkedIn)

Podcast: Play in new window | Download (Duration: 51:17 — 117.6MB) | Embed

620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts and More with Monica Louie

December 22, 2018

Monica Louie uses her expertise in Facebook & Instagram ads to help entrepreneurs skyrocket their profitability. After discovering the wonders of paid advertising and seeing amazing results herself, Monica has built a thriving agency for major brands and solopreneurs alike. Do you want to create campaigns that convert too? Discover how to flourish with Facebook ads through Monica's step-by-step course at FlourishWithFBads.com. Ready for her team of ads rockstars to handle the ads management for you? Apply to work with Monica and her team at MonicaLouie.com/WWM.

Quotes:

“If a client doesn’t have an established following online, then the targeting needs to be more creative. If the client already has a great following on Facebook, website traffic and email list, then the goal is to grow their audience and get more people to their website or products.” – Monica Louie

“One of the great things about Instagram ads is that even if you don't have that large Instagram following, it almost doesn't matter when it comes to ads, because you can create those audiences within Facebook, and then use them with your Instagram ads as well.” - Monica Louie

“When you're thinking about creating an ad, pay attention, scroll through your own newsfeed and see what stands out at you, what makes you hesitate, what makes you pause for just a moment, and start reading further. And then use that as your own inspiration when coming up with an image idea or a video idea for your ad.” - Monica Louie

Takeaways:

02:00 Instagram ads can be powerful for businesses with visually appealing products or services, especially for younger demographics.

08:36 Facebook and Instagram offer advanced targeting options, including look-alike audiences based on email lists and website traffic.

16:10 Staying updated with platform changes and learning from successful ad examples is key to effective digital marketing.

19:54 Narrowing down audience targeting can significantly improve ad conversion rates by focusing on specific interests and demographics.

33:00 Continuously testing and refining ad strategies is crucial for successful Facebook and Instagram advertising.

Resources

Monica Louie: Facebook & Instagram Ads Management (Official site)
Flourish with FB Ads (Facebook ads course)
Monica Louie (LinkedIn)

Podcast: Play in new window | Download (Duration: 34:29 — 79.1MB) | Embed

619: Ace the Game of Viral Content, Attention Getting, and Traffic with Vin Clancy

December 5, 2018

Infamous growth hacker Vin Clancy's went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero adspend.

He's since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their audiences and businesses.

Quotes:

“The secret is using the cheat codes of the internet to get a competitive advantage. I learned how to create viral content. I started to get people to write it for me and I learned how to make that go viral.” – Vin Clancy

“Growth hacking is doing whatever it takes to get a lot of traffic basically for free or cheap. And what's interesting about that is because we're all addicted to our phones and our screens, things can pass around very fast in a way that was never possible before.” - Vin Clancy

“Online magazines were my entrance into this world back when I was on welfare. Now, I guess, I'm a full stack business person.” - Vin Clancy

Takeaways:

03:00 Speed and timing are critical when creating viral content, with seconds mattering more than hours.

08:20 Growth hacking is about achieving significant results with minimal resources and creativity.

12:03 Always start marketing efforts by understanding and maximizing value from existing customer lists.

14:25 Using humor and unexpected approaches can help your messages stand out in professional communication.

17:47 Automated tools can dramatically streamline social media and networking efforts.

Resources

Vin Clancy (Official site)
Ace the Game (Book)
Vin Clancy (LinkedIn)
Vin Clancy (Twitter)
Traffic and Copy (Facebook Group)
LinkedHelper (Connect with LinkedIn users)
ReBump (Email follow-up sales tool)

Podcast: Play in new window | Download (Duration: 23:57 — 55.0MB) | Embed

618: Healing from the Inside Out: Focus, Productivity, and Incremental Changes with Dr. Nauman Naeem

December 3, 2018

Dr. Nauman Naeem is a pulmonary and critical care specialist who has been interested in human behaviour and how to achieve our highest potential since his adolescent years. His intellectual curiosity and drive motivated him to become a pulmonary and critical care physician.

Podcast: Play in new window | Download (Duration: 32:21 — 74.2MB) | Embed

During the course of his career, which has spanned two countries and has involved caring for tens of thousands of chronically and critically ill patients, he noticed that the majority of patients do not heal and remain trapped in the paradigm of chronic disease. This motivated him to dive deeper into the roots of true healing through studying ancient healing traditions, the psychology of healing, consciousness and metaphysics which culminated in the writing of his book. He continues his medical practice in Ontario, Canada with the goal of bridging conventional medicine with a more holistic multi-dimensional approach to healing.

Dr. Naeem talks to us about four areas of low-hanging fruit where entrepreneurs can improve their health: nutrition, movement (15-20 minutes), sleep (an extra 1 hour), and stillness (meditation, mindfulness, and journaling).

Quotes:

“I've always been interested in human potential and human behavior ever since I read my first Tony Robbins book when I was at my teens, Unlimited Power. And that just blew my mind and set me on this path. And I just started to dive further into human potential and human behavior.” – Dr. Nauman Naeem

“We're trying to get all sorts of different things. We're trying to get at the business level, and that's great. But the most important aspect of your focus and productivity as an entrepreneur, is your health comes first.” - Dr. Nauman Naeem

“Listen to your body, because there are going to be days if you're an entrepreneur that you're going to have to do that 12-hour marathon. And you just have to get things done. However, you can't keep doing that day after day, so I would say listen to your body.” - Dr. Nauman Naeem

Takeaways:

04:19 Holistic healing means addressing all levels of human experience - physical, mental, emotional, and spiritual - not just treating surface-level symptoms.

11:37 Entrepreneurs must prioritize personal health and balance to maintain long-term productivity and success.

17:57 Small, incremental lifestyle changes can significantly improve overall well-being and prevent chronic health issues.

21:45 Listening to your body's signals and checking in with your physical and emotional state is crucial for preventing burnout.

27:16 Daily practices like nutrition management, movement, extra sleep, and stillness can transform personal health.

Resources

Dr. Nauman Naeem (Official Site)
Dr. Naeem (Blog)
Healing from the Inside Out: Overcome Chronic Disease and Radically Change Your Life (Book)

Podcast: Play in new window | Download (Duration: 32:21 — 74.2MB) | Embed

617: Mindset Shift: Content Recycling, Accountability Masterminds, Networking and Consistency with Aaron Walker

November 30, 2018

Aaron Walker is a veteran entrepreneur. Having started over a dozen businesses during his four decade journey has been pretty awesome. Beginning at 18 years old and selling to a Fortune 500 company just nine years later set Aaron on an adventure of a lifetime. The secret sauce for Aaron can clearly be identified with these four attributes: grit, authenticity, determination and perseverance. The glue that holds it all together is his weekly involvement in Iron Sharpens Iron Mastermind groups. Aaron started masterminding 20 years ago with Dave Ramsey, Dan Miller and several other notable Nashvillians. Today, he spends time with his wife, two daughters and five grandchildren.

Quotes:

“It's embarrassing, but I'd rather be embarrassed in front of 10 guys that love me and appreciate me than I had in front of the whole world where it failed miserably. And so I just want these guys around me all the time to give me the encouragement to push through these upper limit challenges.” – Dr. Nauman Naeem

“If I'm just going to open my life up, it'll be an open book. And if it helps one person today, to me, it was worth it.” - Dr. Nauman Naeem

“It's just a much cooler way to live your life trying to catch people doing things right. Rather than complaining about people doing things wrong.” - Dr. Nauman Naeem

Takeaways:

07:40 Consistent weekly check-ins in a mastermind group help members stay accountable and motivated, even during slow progress periods.

14:13 Authenticity and vulnerability in content creation are more valuable than polished, perfect presentations.

18:04 Develop a systematic approach to content creation by repurposing videos across multiple platforms and tracking audience engagement metrics.

32:33 Creating short, personal video messages can have a more significant impact than traditional email communication, especially for birthdays or professional acknowledgments.

38:05 Plan your goals and tasks meticulously using tools like the 12-week year method to focus on key objectives and eliminate distractions.

Resources

View from the Top (Official Site)
View From the Top: Living a Life of Significance (Book)
Aaron Walker (LinkedIn)
175: View from the Top: Perspective, Mastermind, Abundance Mindset, and Decision Making with Aaron Walker (Appearance)

Podcast: Play in new window | Download (Duration: 44:55 — 103.0MB) | Embed

616: Cashflow Connections: How to Build Wealth, Identify Stable Opportunities, and Create Multiple Streams of Income with Hunter Thompson

November 28, 2018

Hunter Thompson is a full-time real estate investor and founder of Cash Flow Connections, a private equity firm based out of Los Angeles, CA. Since starting CFC, Hunter has helped more than 250 investors allocate capital to over 100 properties. He has personally raised more than $20mm in private capital and controls more than $60mm in commercial real estate.
Hunter has been featured in Forbes, Globe St., Inside Self-Storage, as well as a variety of other media news outlets, podcasts, and radio shows.

Hunter is also the host of the Cash Flow Connections Real Estate Podcast, which helps investors learn the intricacies of commercial real estate from the comfort of their home, car, or office.

Quotes:

“Generally speaking, it's basically finding out what your actual goals are. And finding the most direct path to accomplish those.” – Hunter Thompson

“When things are tough, then it is important to bring on a partner that is because it's important to balance that out. This is necessary in the world of investing.” - Hunter Thompson

“My personal strategy is focused around trying to be able to sleep at night. And so, I have selected asset classes and investment vehicles that I think are well positioned to accomplish that.” - Hunter Thompson

Takeaways:

03:13 Emotional decision-making can sabotage investment strategies, so develop a counter-cyclical mindset.

11:24 Look for investment opportunities in stable, slow-moving markets with predictable long-term trends.

16:22 Prioritize understanding debt terms and financing structures in real estate investments.

20:29 Diversify investments across multiple properties and geographic locations to minimize risk.

21:13 Focus on asset classes that perform well or remain stable during economic downturns.

25:57 Seek investment strategies where operators are incentivized by investor success.

Resources

Cash Flow Connections (Official Site)
Hunter Thompson (LinkedIn)
Cash Flow Connections Real Estate Podcast (Stitcher)

Podcast: Play in new window | Download (Duration: 30:31 — 70.0MB) | Embed

615: ClickUp: Be More Productive, Save Time, and Get More Out of Your Team Using Project Management Software with Zeb Evans

November 26, 2018

Zeb Evans is a serial entrepreneur that's started several software companies with over $50 million in revenue. Currently, he's founder and CEO at ClickUp, a productivity platform where people plan their work.

Quotes:

“That was the problem that I wanted to solve. I wanted to be able to know where to put tasks, I wanted to be able to know where to find tasks, and most importantly, know what people are working on without having to switch between five different applications.” – Zeb Evans

“From the beginning, I had always known that I wanted to build a platform that was customizable for everybody. But we stuck with it and we really were successful in being able to do that.” - Zeb Evans

“Don't create things out of other people's frustration. Create things out of your own frustrations, your own problems that you see. Because that's the only way to really solve it in a great, outstanding way.” - Zeb Evans

Takeaways:

02:26 Project management software can dramatically increase team productivity by creating clear accountability and a single source of truth.

09:54 A great productivity tool should be flexible enough to work for simple and complex team needs.

17:40 Building software that solves your own problems leads to more authentic and effective solutions.

20:49 Releasing frequent product updates keeps users engaged and helps differentiate from slower-moving competitors.

25:12 Hiring too quickly can create organizational problems, so it's better to grow team size carefully and intentionally.

Resources

ClickUp (Project Management Software for Teams)
Zeb Evans (LinkedIn)
How ClickUp is Successfully Growing a SaaS product in a Crowded Space (Huffington Post)

Podcast: Play in new window | Download (Duration: 32:01 — 73.5MB) | Embed

614: Openless Apps: Educate, Nurture, Follow-Up Your Customers with Peter Lisoskie

November 21, 2018

Peter Lisoskie is the creator of Openless Apps. Every business wants better leads, more conversions, and customer relationships. Every customers wants instant, 24/7, and conversation on their mobile phones. Enter Openless Apps - a new category of software that replaces websites, phone apps, chatbots, and email marketing. No more confusing websites. No phone apps to download. Openless means no downoads - they're instant and engaging. Learn more and then set an appointment with us to see how going 'Openless' can dramatically scale your business.

Quotes:

“Like the story of the boiling frog, the technology around you that's changing here is the water temperature that is rising. If you don't start looking at this and making changes, you will be that boiled frog in the water, and you'll get boiled alive.” – Peter Lisoskie

“The whole world now is being run on these phones, and people have control. People don't want to be sold. They want to discover they want to choose their own journey just like people that play video games.” - Peter Lisoskie

“Technology has conditioned people. When people want to search for something, they Google it. They want a message and want to ask questions. People don’t want to be sold. They want everything at arm’s length and make their life easier.” - Peter Lisoskie

Takeaways:

05:01 Seamless mobile experiences are now critical, where users can transition between devices without interruption.

19:41 Modern customers want to discover and choose their own path, not be sold to directly.

12:39 Every step a user must take creates friction that reduces engagement and conversion rates.

21:06 Smartphone-based technologies are replacing traditional marketing methods like websites and email.

19:28 Early technology adoption provides a significant competitive advantage for businesses.

10:54 Push notifications and interactive apps offer much higher engagement than traditional marketing channels.

Resources

553: Chat Bot Nation: Have More Effective Customer Conversations, Increase Engagement and Build a Cutting Edge Sales Funnel with Peter Lisoskie (Appearance)
Openless Apps (Website)
Openless Apps (speaking demo)

Podcast: Play in new window | Download (Duration: 28:27 — 65.3MB) | Embed

613: Jumpstart Your Retirement Income and Plan For Financial Freedom with Bill Corley

November 9, 2018

Bill Corley is a Certified Financial Planner™ specializing in retirement income issues and holds an RICP designation, having studied Social Security, taxes, investments, insurance and estate issues. He was also named as a FIVESTAR WEALTH MANAGER for the fourth time in his career. Bill offers workshops on Sustainable Retirement Income because most people fear running out of money before they die. He is the author of "Jumpstart Your Retirement Income."

Quotes:

“The largest demographic in America that is growing the fastest as a percentage are people over the age of 85. It is amazing to think that it's estimated we will have over a million people over the age of 100 by the year 2050.” – Bill Corley

“As Americans, we seem to want to buy everything. But if you really want to have a good plan or a trajectory, spend less than you make and start saving. Look at those plans that are available through work.” - Bill Corley

“Make sure you are saving money so that you have enough when you retire. True financial freedom is when the money that you have saved is generating enough income so that you could walk away from a job.” - Bill Corley

Takeaways:

04:28 Retirement planning requires a holistic approach that goes beyond just investment numbers.

09:30 Paying taxes upfront with a Roth IRA can provide significant long-term financial benefits.

15:15 Social Security will likely remain a viable income source, even with projected future cuts.

21:33 Trust and passion are critical when choosing a financial advisor who truly understands your needs.

28:32 It's never too late to start improving your financial situation, regardless of your current age.

Resources

Bill Corley: Retirement Planning (Official Site)
Phone Number: 916-223-4023
Bill Corley (LinkedIn)

Podcast: Play in new window | Download (Duration: 31:01 — 71.2MB) | Embed

612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram

November 7, 2018

Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999.

He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online.

Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year.

Quotes:

“I can say for most people, what they probably want to do is pick a platform that they're most comfortable with. Commit to that platform in a genuine way and start building your audience there.” – Matt Bertram

“You don't want to go too much against the current. You want to incorporate things as you're moving that make sense to amplify what you're currently doing.” - Matt Bertram

“Think about why you're doing certain things and not just be doing them because you feel that you have to be.” - Matt Bertram

Takeaways:

03:22 Video content is becoming the primary form of online communication, with phones serving as powerful, accessible recording tools.

08:11 Always prioritize return on investment (ROI) when exploring new marketing strategies and platforms.

14:16 Focus on one or two marketing platforms that excite you and align with your business goals, rather than spreading yourself too thin across multiple channels.

19:38 Personal branding through attraction marketing can help businesses generate leads without traditional sales tactics.

29:10 Internet marketing is an evolution of traditional marketing methods, simply using new technology to connect with customers in familiar ways.

Resources

Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers (Book)
eWebResults Free Website Analysis Agency (Website)
Matt Bertram (LinkedIn)

Podcast: Play in new window | Download (Duration: 35:35 — 81.6MB) | Embed

611: Clarity, Focus, and Action: Discover Your True Potential and Implement Your Aligned Life Roadmap with River Easter

November 5, 2018

River Easter is a catalyst to help you discover the genius inside YOU. More than your average life coach, her vast toolbox includes more than 25 years of neuroscience, smartcuts, and paradigm busting processes. She has a Masters in Organization Development and is a certified Life Mastery Consultant. HER genius is part alchemy, part science, part consciousness hacking.
She has worked in government, private, and nonprofit sectors providing effective tools for collaboration, leadership and innovation. Her experience and passion for growth and transformation is evident through her creativity, laser focus, and analytical mind. As a sought after life coach and speaker, River offers inspiring workshops as well as transformational high-touch coaching programs that help clients go from survive to THRIVE with ease.

Quotes:

“Pretty much my entire life, I have been interested in how we can be the best people that we know, deep down inside that we are. It's like human potential which I've studied my entire life.” – River Easter

“You get caught up with all these new shiny objects that come your way, and you just jump from one thing to the next. And that's one of the places where I start: we have to learn how to focus.” - River Easter

“Our brain is a goal achieving machine. We process billions of bits of information a nanosecond but we only perceive a really small portion of it. And so when we write your goals down and it's based on what you love, we're figuring it out because we're following your own path.” - River Easter

Takeaways:

09:22 Recognize and pivot negative thought patterns by practicing gratitude and mindfulness.

20:40 Business owners often struggle with lack of clarity, commitment, and falling into the "squirrel syndrome" of constant distraction.

22:00 Rewiring neural pathways takes approximately 220 days, so start small and be patient with personal transformation.

28:50 Writing down clear goals increases your chances of achievement by 42% and helps your brain focus on solving specific challenges.

31:20 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.

Resources

Your Aligned Life Roadmap (Create A Vision And Achieve Your Goals)
Tamara River Easter (LinkedIn)
Ripple Effect Consulting (Website)

Podcast: Play in new window | Download (Duration: 35:45 — 82.0MB) | Embed

610: Live Your Own Successful Story, Change, Evolve, and Overcome Obstacles By Thinking Beyond the Wisdom of Walt with Dr. Disneyland Jeff Barnes

October 31, 2018

Jeff Barnes is the best-selling author of The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth and Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth. Known as Dr. Disneyland, he teaches the only accredited college course on the History of Disneyland. He is an international Disney motivational speaker, higher education administrator, university professor, and leadership/success coach. He has more than thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching more than twenty different college courses.

He attributes his passion for Disney parks to his love of history, story, and success. He believes the parks teach us some of life’s greatest lessons—as long as you know their history, know what to look for, and you are willing to connect it all to your own story. Jeff lives in Riverside, California with his family. When he is not speaking, teaching or writing, Jeff enjoys spending as much time as possible in "The Happiest Place on Earth."

Quotes:

“Ice cream is something that appeals to everyone, even if you're lactose intolerant. The people who, for whatever reason, can't tolerate error, they'll tell you, “Man, I really wish I could eat ice cream.” It's one of those treats that hits differently. It takes us back to our childhood.” – Jeff Barnes

“No matter how brave you think it is, if the audience doesn't respond, you're going to have to adjust.” - Jeff Barnes

“You and your dreams are just getting started. I don't care where you are right now. You always have to have that mindset of whatever it is, we're just getting started. Because your success in the past is just that in the past.” - Jeff Barnes

Takeaways:

13:14 Success comes from being flexible and paying attention to audience reactions, not just sticking to your original idea.

15:08 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.

20:57 Keep an active idea file and be open to unexpected creative directions when writing or developing content.

25:04 When facing obstacles, view them as opportunities to reimagine and improve your original plans instead of giving up.

28:05 Universal success principles can be learned through storytelling, even when using unexpected sources like Disney park history.

Resources

Podcast: Play in new window | Download (Duration: 30:45 — 70.6MB) | Embed

609: Make the Leap into Entrepreneurship, Narrow Focus, and Find the Right Partner with Business Plan Answer Man David Brown

October 29, 2018

Dave Brown is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.

Podcast: Play in new window | Download (Duration: 29:38 — 68.0MB) | Embed

His first book From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.

His work has been featured on Blog Talk Radio, Bold Radio, Partners in Success, Journey to Success Radio Network and others.

Quotes:

“He came to me and we partnered up on this particular business. I'm the guy behind the scenes, doing the books and all this stuff. He's the high energy guy out in the field, drumming up business for us. It's a perfect fit.” – David Brown

“The biggest thing is, when it comes to market, they don't want to narrow their focus down to a couple of real tight pockets. They want to be all to everybody.” - David Brown

“Find somebody that you can ask questions on and guide you through the process.” - David Brown

Takeaways:

06:13 Starting a business requires understanding your true motivation and being prepared to invest significant time and effort.

16:08 Find a business partner who complements your skills, covering areas where you're less proficient to create a balanced entrepreneurial team.

22:42 Narrow your business focus to a specific market segment instead of trying to serve everyone, which increases marketing effectiveness and potential success.

25:01 Always seek guidance from a mentor who can provide experienced insights and help you avoid common entrepreneurial pitfalls.

26:34 Create a comprehensive checklist to systematically track and complete essential business startup tasks.

Resources

David L. Brown: The Business Plan Answer Man (Official Site)
497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown (Previous Podcast Appearance)
From the Bottom Up: The Ultimate Guide for Business Planning to Profitability (Book)

Podcast: Play in new window | Download (Duration: 29:38 — 68.0MB) | Embed

608: Conversational Copywriting: Be Authentic, Love Your Customers, and Build Long-Term Relationships for Increased Sales with Nick Usborne

October 24, 2018

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.

Quotes:

“Whatever your business online, it's the words that do the heavy lifting when it comes to making those sales for you. You can’t sell stuff without words online.” – Nick Usborne

“If you want a relationship, your whole approach, your mindset, the emotions you bring to it, the language, you use the tone of voice, you use your body language, everything changes.” - Nick Usborne

“Any kind of heart-based business where you actually care about your audience, and you want a long-term relationship with that buyer, then you absolutely need to mark it in the way that you are, so that they get a sense of who you are, and they trust you before they buy.” - Nick Usborne

Takeaways:

05:57 Speak to customers like trusted friends, using natural, conversational language that builds long-term relationships.

10:05 Create marketing that sounds consistent from start to finish, avoiding sudden shifts in tone or pushy language.

25:35 Prioritize respect and care for your customers over aggressive sales tactics.

30:32 Mirror your audience's emotional language by researching reviews and understanding their true concerns and feelings.

32:05 Read your copy out loud to ensure it sounds authentic, smooth, and genuinely conversational.

Resources

Nick's Conversational Copywriting Goodie Bag (Including 5 Quick & Easy Ways to Make Your Writing More Conversational)
Nick Usborne (Blog)
Conversational Copywriting (Official Site)
Popcorn Content: The craft of writing short-form content for social media (Book)

Podcast: Play in new window | Download (Duration: 40:41 — 93.3MB) | Embed

607: Alignment, Divine Purpose, Fear of Missing Out, and Akashic Records with Kay Sanders

October 22, 2018

Kay Sanders, known as the Creator of Possibilities is an Intuitive Business Coach, Certified Akashic Record Consultant, and International Bestselling Author.

Podcast: Play in new window | Download (Duration: 41:00 — 94.0MB) | Embed

Kay helps conscious entrepreneurs find that missing piece to create momentum in their Business so they can turn their passion into a successful and thriving business that is in alignment with their divine purpose.

Kay incorporates here gifts to help her clients uncover their divine gifts, create a strong mindset and implement effective systems and strategies in order to create the business and lifestyle of their dreams.

Her motto is ‘everything is possible’ which she also heavily incorporates into her own business and with her clients to help them see all the amazing possibilities in life. Kay truly believes that everyone, not only deserves, but also has the ability, to live a fulfilling life full of success and possibilities.

Quotes:

“I really don't believe in those cookie cutter approaches, because when you are not in alignment with who you are with what really feels good for you, what really lights you up, no matter how hard you go to try you're going to keep hitting that wall.” – Kay Sanders

“Everything comes down to choice. Every moment of the day, you make choices that lead you in a certain direction, but the beautiful thing is you can always change your choice, you can always make different choices.” - Kay Sanders

“If you're believing in past lifetimes, then you might know that your soul brings with it stuff that it learned from a past lifetime.” - Kay Sanders

Takeaways:

03:33 Fear of leaving comfort zones often prevents entrepreneurs from discovering their true potential.

13:00 Align your business with your true passion to overcome struggles and create meaningful success.

19:27 Your divine purpose is the key to persistent motivation and attracting the right clients.

31:16 Spiritual tools like Akashic Records can provide clarity and guidance in personal and professional growth.

34:50 Trust your inner guidance and take actions that excite you, even if they seem unconventional.

Resources

The Abundantly Successful Show (Site)
Kay Sanders Coaching (Official Site)
340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders (Appearance)
Kay Sanders (YouTube)
Kay Sanders (LinkedIn)

Podcast: Play in new window | Download (Duration: 41:00 — 94.0MB) | Embed

606: Become a Powerful Speaker: Structure a Compelling Offer, Craft the Ideal Story, Meet Your Audience Where They’re At and Use Neuro-Linguistic Programming to Make Sales with Gary McKinsey

October 15, 2018

Gary McKinsey is a past president of the National Speakers Association of Northern California. As a business coach, he works with entrepreneurs, speakers, and trainers in implementing strategies to build their ideal business.

For the first 40 years of his career, he owned a business consulting practice. In 2010 he started a coaching business specializing in working with individuals that want to improve their speaking and presentation skills. He frequently speaks and presents workshops on Small Business Marketing Strategies.

Quotes:

“Neuro-Linguistic Programming is the communication primarily with the subconscious mind—how people see, hear, and react to you subconsciously. Your subconscious mind works with your conscious mind to quickly form an impression to know if you can trust a person and do business with them.” – Gary McKinsey

“Make an appointment with yourself that you're going to make the phone calls and know who you're going to call. When that time comes, don't do other things. Set aside the time and make the phone calls. You'll find the first one is difficult, the second one's easier, then the third one is not so hard at all. So just make a series of phone calls one after the other.” - Gary McKinsey

“Live your dream, visualize your dream, and don't be afraid to take that very next step to move you towards your dream. Know that it is available and that you can achieve it.” - Gary McKinsey

Takeaways:

07:32 Successful speaking involves structuring an offer with clear benefits, limited bonuses, and a precise next step for the audience.

10:30 Crafting a compelling presentation requires focusing on transformative stories that show real-life benefits, not just product features.

20:21 Speakers can build their careers by starting with free speaking opportunities at local associations, service clubs, and chamber of commerce events.

25:38 Neuro-linguistic programming helps speakers connect with audiences by understanding different communication and learning styles.

31:50 Using the phone and reaching out directly can help speakers find and secure speaking opportunities more effectively than digital methods.

Resources

Gary McKinsey (Official Site)
Phone: 209-345-4230
Gary McKinsey (LinkedIn)
Gary McKinsey (Meetup)

Podcast: Play in new window | Download (Duration: 33:42 — 31.0MB) | Embed

605: Ready, Fire, Aim: Pursue Your Number One Goal, Find Freedom Through Discipline, and Grow Your Business with Motivational Speaker Jake Ballentine

October 12, 2018

Jake Ballentine is the author of Your Number One Goal, a contributing author in Jack Canfield's Living the Success Principles and the host of the Focus on the Good podcast.

Podcast: Play in new window | Download (Duration: 40:21 — 37.1MB) | Embed

Jake tells us what we need to know about getting out of our own way, grit & determination, how discipline equals freedom, how to let go of your pride so you can take action, conquering self-doubt & fear, adopting a ready-fire-aim mindset, pursue S.M.A.R.T. goals, find direction, and grow!

Quotes:

“In the world of being a for-hire speaker, it falls under the line of a self-employed person because you are the one who needs to go out and do all the things.” – Jake Ballentine

“It's been two years since I've started making these shifts and changes. What it came down to was knowing I wanted to grow because happiness is found in growth, not in achievement.” - Jake Ballentine

“Anyone who has a complex business should think about making it more simple. Complexity is the enemy of execution. It's very challenging to do things.” - Jake Ballentine

Takeaways:

06:42 Happiness stems from growth, not just achievement.

12:47 Always be willing to take action, adjust quickly, and remove emotional attachment to potential failures.

19:32 Success is 80% psychology and 20% strategy, with fear being the primary obstacle.

21:11 Discipline creates freedom by preventing last-minute stress and expanding future choices.

24:26 Positive thinking requires consistent mental conditioning against default negative patterns.

Resources

Your Number One Goal (Free Book)
Focus on the Good (Podcast)
Speakers, Authors & Coaches (Facebook Group)
Speakers, Authors & Coaches (Podcast)
Jake Ballentine (Twitter)

Podcast: Play in new window | Download (Duration: 40:21 — 37.1MB) | Embed

604: The Proven Path to Get Self Published Using Free Plus Shipping Offers: Overcome Blank Page Syndrome, Solve a Real Problem, and Succeed Both On and Off Amazon with Chandler Bolt

October 11, 2018

Chandler Bolt is the host of the Self Publishing School podcast & the author of 6 bestselling books including his most recent book titled "Published."

Podcast: Play in new window | Download (Duration: 34:32 — 31.8MB) | Embed

He’s also the founder & CEO of Self-Publishing School, the #1 online resource for writing your first book. Through his books, podcast, training videos, and Self-Publishing School, he’s helped thousands of people on their journey to writing their first book.

Important Talking Points

To avoid blank page syndrome, use a mindmap (Chandler prefers pen and paper for this) and dump all the ideas you have, then group into 4 to 7 chapters
To write each chapter, dump all your ideas for that chatper and then repeat the 4-7 "grouping" process
Choosing a topic for your book: sell pain pills, not vitamins. Find a specific group with a real pain and solve that problem...
Use Google Docs to write your book so you can work on it from anywhere
Consider a "free plus shipping" offer for your book
Give video and audio away for free after people purchase your book

Quotes:

“When they finish the rough draft, they start to believe that this is something they can do. This is something that they are going to take to the finish line.” – Chandler Bolt

“It's important that you do well on Amazon. Over 70% of all books sold are sold on Amazon.” - Chandler Bolt

“Some people write better than they speak, and others speak better than they write. A lot of podcasters are used to speaking; that's a better medium for them. This is where you choose your adventure.” - Chandler Bolt

Takeaways:

08:30 Amazon is a critical platform for book sales, but authors should look beyond it for broader marketing opportunities.

15:50 Mind mapping is a simple, effective method to overcome writer's block and organize book content.

20:34 Books should solve specific pain points for readers, not just provide general information.

22:11 Writing a book is easier than most people think, and anyone can do it with the right approach.

27:03 Free plus shipping offers can turn books into powerful lead generation and customer acquisition tools.

Resources

Published: The Proven Path From Blank Page to Published Author (Book)
Self Publishing School (Course)
Self Publishing School (Podcast)
Self Publishing School (Twitter)
Chandler Bolt (Facebook)

Podcast: Play in new window | Download (Duration: 34:32 — 31.8MB) | Embed

603: Disruptive Advertising: Run Google and Facebook Pay-Per-Click Ads with Jacob Baadsgaard

October 8, 2018

After growing one of his first PPC clients from 25 to 250 employees, Jacob Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results.

Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed

To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising.

In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake's basement to a flourishing agency with more than 90 employees and a run rate of over $12 million- putting it at #145 on the 2017 Inc 500 list! Listen in to hear about Jacob's ad strategies, best practices, real-life case studies, push and pull tactics, as well as common mistakes to avoid.

Quotes:

“It's not very common to make any money. You are typically losing money in the first three months as you figure out viability, testing audiences to see which ones resonate best with your offers, and testing different website experiences that you point them to.” – Jacob Baadsgaard

“We can target a couple of audiences, start with a couple of keywords, test some different ad messaging, test the different website experience, and pages that we point them to. Let's really get those nailed down first, before we start spreading the budget too thin; That way, we can conclusively test and understand what's going on.” - Jacob Baadsgaard

“Quizzes are an effective way to get a quick barometer on how someone's feeling about a particular topic, or a product or service or those types of things. What's interesting is that, you can actually measure this based on their behavior without asking them anything as well.” - Jacob Baadsgaard

Takeaways:

03:12 Pay Per Click advertising works on a pull and push strategy, targeting people actively searching or those who might be interested in a product.

11:12 Most businesses waste around 76% of their advertising budget due to poor targeting, incorrect settings, and lack of precise tracking.

14:29 Successful digital marketing requires methodical testing, patience, and continuous refinement of ads, landing pages, and audience targeting.

20:57 The key metrics for business success are understanding customer acquisition costs and lifetime customer value.

23:18 Automation and technology can help streamline marketing processes, reduce manual work, and provide real-time insights into campaign performance.

Resources

Free Google Ads Audit from Disruptive Advertising (Website)
Disruptive Advertising (Official Site)
Jake Baadsgaard (LinkedIn)
Jacob Baadsgaard (Twitter)

Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed

602: Data Driven Marketing Using Artificial Intelligence: Hyper-Personalization, Predictive Content, Lead Scoring, Automation and More with Magnus Unemyr

October 5, 2018

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic.

Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry.

He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.

Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’.

Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.

Quotes:

“Artificial Intelligence or AI can be used in practically every corner of the marketing industry. There are hundreds of marketing technology solutions, or AI-powered marketing, automation, and software solutions, that do all sorts of things from competitive and market intelligence.” – Magnus Unemyr

“There are many different ways even small businesses can make use of AI. In most cases, marketers will just buy some commercial marketing software that already has these capabilities built-in. And the person using these software tools will not even be aware of how those AI algorithms are working at all.” - Magnus Unemyr

“I think the best way of designing the conversation flow of a chatbot is to actually have a manually staffed chat function at first. Once you can harvest conversation logs from the past to understand what kind of questions people mostly ask, we can automate those.” - Magnus Unemyr

Takeaways:

02:42 AI can automate and optimize marketing tasks across multiple channels, from email timing to lead scoring.

07:53 Small businesses can easily adopt AI technologies through existing marketing software with built-in intelligent features.

09:58 Start building chatbots by first manually tracking real customer conversations to understand common questions and interaction patterns.

14:20 AI-powered marketing tools can now predict customer readiness to buy and automatically adjust communication strategies.

26:46 AI technologies are rapidly evolving and will fundamentally transform marketing practices in the coming years.Resources

Mastering Online Marketing (Free e-Book)
Magnus Unemyr (Blog)
Magnus Unemyr (LinkedIn)
Magnus Unemyr (Twitter)

Podcast: Play in new window | Download (Duration: 27:09 — 25.0MB) | Embed

Archive 3: 2018-2020

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