Business
525: Become Number One: Proof of Concept, Objection-Driven Offers, and Premium Services with Growth Advisor Carl Gould
Carl Gould is a business growth expert, mentor and entrepreneur. He built three multi-million dollar businesses by age 40, has mentored the launch of over 5,000 businesses, and has trained and certified over 7,000 business coaches in 35 countries. Carl has written 3 best-selling books on business strategy and growth (Blueprint for Success, The 7 Stages of Small Business Success, and most recently Biz Dev Done Right). Gould regularly appeared on the home improvement reality TV show “ThisHouseToo”, and each week he co-hosts “Quit and Get Rich” on iHeart® radio. He is the MC for EO Nerve, and Facilitator of Breakthrough the Barriers and the Firewalk Experience. Carl is married with three children and is a member of EO New Jersey.
Quotes:
“Just because you can do it doesn't mean you should be doing it.” – Carl Gould
“When you're clear about what the goals of your business are, the path you take will illuminate for you.” – Carl Gould
“When your nose is down in implementation, you can't always see the horizon.” – Carl Gould
Takeaways:
01:59 Addressing customer pain points directly can set your business apart from competitors.
05:27 Businesses must constantly innovate to avoid stagnation and stay competitive in the market.
15:16 Offering a premium service with strong guarantees can significantly boost business success.
22:36 Entrepreneurs should aim to be number one in their niche, not just the biggest.
24:07 Delegation and scalability are crucial for long-term business growth.
Resources
- Carl Gould (Official Site)
- 7 Stage Advisors (Site)
- Biz Dev Done Right (Book)
- The 7 Stages of Small-Business Success: From Startup to Seven Figures in Three Years or Less (Book)
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520: Groundhog Day is an Event, Not a Business Strategy: Embrace Minimalism, Become Goal-Obsessed, Understand Your Customers, and Stand Out from the Crowd with Adam Hommey
Adam Hommey, Founder and Creator of The Business Creators' Institute™, helps you Emancipate the POWER of INFORMATION™ and WIN at the Game of Business and Marketing™ so you spend less time editing and maintaining - and more time educating your audience and monetizing your business. He is the host of the wildly popular Business Creators' Radio Show and have spoken around the country at events including the Dream Business Academy and Advanced Marketing Minds.
For years, Adam has been the "secret weapon" in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, medical professionals, and the like.
In November 2016, Adam was a featured contributor in the international Amazon best-seller, Journeys to Success, The Millennial Edition. His much-anticipated new book, Groundhog Day is an Event, Not a Business Strategy, unearths the issues burrowed beneath the surface of your business in six areas - success mindset, converting prospects, team building, customer acquisition, persuasive language, and streamlining your operations, so you, as an entrepreneur and business creator, can grow your business and thrive at the intersection of your brilliance and passion!
Quotes:
“We are the product of our education, background, experiences, and what we've gone through in life. Nobody has had the same combination of those things as we have.” – Adam Hommey
“People don't buy a drill because they want to drill a hole. They buy a drill because they want to build something.” – Adam Hommey
“What's most important is not what people say they want or need; it's what gets them to respond in the way we want them to respond.” – Adam Hommey
Takeaways:
04:40 Small imperfections in business can actually grab customer attention and lead to unexpected success.
20:49 Breaking free from internal fears and conformity helps entrepreneurs stand out and create unique marketing strategies.
33:39 Understanding your customer's deeper motivations matters more than what they say they want.
41:22 Taking action and making direct contact with prospects is crucial for business growth.
46:36 Your unique personality and quirks can be powerful marketing tools when embraced authentically.
Claim Your Copy of: Groundhog Day is An Event, Not a Business Strategy
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510: Copyright Basics and Mistakes: Think Ahead, Protect Your Intellectual Property, and Be Proactive with Barbara Ingrassia
Barbara Ingrassia from Manage Copyright is a Certified Copyright Manager, Speaker and Trainer. She has a passion for raising awareness of the role of copyright in our daily lives. We are all Consumers and Creators of copyright-protected works, and understanding some copyright basics can help us achieve our goals and avoid unpleasant surprises.
Quotes:
“Copyright exists when you have something original, an original work that exhibits some creativity and is fixed in a tangible medium.” – Barbara Ingrassia
“We need to assume that anything is protected by copyright until we can determine otherwise.” – Barbara Ingrassia
“Just because it was there for us to see doesn't mean we can take it and use it, which seems kind of counterintuitive, but that's the way copyright works.” – Barbara Ingrassia
Takeaways:
03:45 Copyright protection starts automatically when you create an original work fixed in a tangible medium.
16:09 Just because content is easy to copy online doesn't mean it's legal to use without permission.
18:06 Always assume internet content is copyrighted until you can prove otherwise.
21:03 Registering valuable creative works with the US Copyright Office provides additional legal protection.
21:56 Social media platforms like Facebook have complex terms that grant them broad rights to use your content.
Resources
- 10 Biggest Copyright Mistakes e-book (Free E-Book)
- Manage Copyright (Official Site)
- Barbara Ingrassia (LinkedIn)
- Barbara Ingrassia (Facebook)
Visit Manage Copyright to Discover the 10 Biggest Copyright Mistakes
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506: The One Thing and the Domino Effect: Think Big, Act Small, Get Clarity on Priorities, Time-Block, and Simplify with Geoff Woods
Geoff Woods is the Vice President of The ONE Thing and the hosts The ONE Thing podcast which is in the top 5% of all podcasts in the world. After hearing the Jim Rohn quote that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high level CEOs and successful entrepreneurs. Fast forward just 10 months, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. Geoff has been featured in Entrepreneur.com and is on a mission to teach people how to take back control of their time and get clarity on how they want to invest it.
The problem Geoff is solving for us today is how to achieve that "domino effect" in life through aggressive simplicity, getting clarity on priorities, time-blocking, a one page business plan, and, surprisingly, cancelling 50% of his upcoming appointments! Listen in to discover the secrets.
Quotes:
“If doing the most important thing is the most important thing, why would you do anything else?” – Geoff Woods
“Most people go through their days doing all the things that don't really matter and hope to free up time to do the things that matter most.” – Geoff Woods
“80% of your results come from just 20% of your activities. What we teach people to do is to get clarity on their priorities—the few things that, if you knock those dominoes down, would unleash the majority of the growth in any area of your life.” – Geoff Woods
Takeaways:
04:31 Most people waste time on easy, low-impact tasks that provide a quick dopamine hit but don't contribute to meaningful progress.
17:16 Protect your time by interrogating every calendar appointment and be willing to cancel up to 50% of meetings that don't directly support your key objectives.
18:23 80% of your results come from just 20% of your activities, so focus on the most critical tasks that truly move the needle.
21:27 Choose one specific, actionable task each day that, when completed, will make everything else easier or unnecessary.
29:30 When setting goals, think big picture first by imagining your future self and then work backwards to determine current priorities.
Visit The 1 Thing to Use the 4-1-1 Tool
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505: Differentiate Yourself in the Marketplace, Provide a Superior Solution and Dial-in Your Ideal Group of Clients with Biohacker and X Gym Founder PJ Glassey
PJ Glassey is the founder of X Gyms in the Seattle area, where he invented his own methodology to save time, decrease injury rate and tone muscle instead of bulking it up. PJ spends hours each week studying the current research to further improve the X Gym methods. He has been a guest expert on TV and has hosted his own call-in talk show on KKOL and KVI radio.
PJ has authored many works including local and national media articles and two books on health and fitness. He has also created a workout DVD, "X Gym Workout Protocol #1" designed to introduce non-X Gym clients to the unique concepts he has developed.
PJ has been selected as one of the top fitness bloggers by several different rating sites. He continues to create free content for people through this blog, his partner blog and his various X Gym blogs.
He's here to explain how he goes about solving problems AND finds new business "territory" by getting inside the mind of the prospect and discovering the gap in the marketplace.
Quotes:
“Our goal is health. If they end up getting shredded when they reach optimal health, that's great. But some people don't, and that's fine too.” – PJ Glassey
“We took traditional training and turned it on its head. Instead of focusing on weights, reps, and PRs, we don't care about any of that. We just care about time under tension and controlled movements.” – PJ Glassey
“I certainly encourage people to do whatever is best for them at that point in their life because anything is better than sitting on the couch.” – PJ Glassey
Takeaways:
02:31 Developing a fitness system that saves time, reduces injury risk, and prevents unwanted muscle bulk is crucial for busy professionals.
13:41 Creating a specialized fitness approach for a specific age group can fill a significant gap in the market.
16:41 Building authority through free, research-backed content can attract and retain potential clients.
21:19 Content creation works best when driven by personal passion rather than following current trends.
22:49 Delegating promotional tasks allows creators to focus on generating high-quality content.
Resources
- X Gym (West Seattle & Kirkland Personal Fitness Training)
- Beege and Peege (Website)
- X Gym (YouTube)
- X Gym (Facebook)
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497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown
Dave Brown, The Business Plan Answer Man, is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.
His first book, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.
Quotes:
“Your business plan is the blueprint to build that business. As you start each piece, begin with the foundation, then the floor, the walls, and the roof—think of it in that context.” – David Brown
“There are some things out there that make great hobbies, but they do not make a good business. There's no market for them, and you haven't done any research.” – David Brown
“If everybody is a customer, then really nobody is, because you can't focus on everybody.” – David Brown
Takeaways:
02:12 Break down business planning into small, manageable pieces to avoid feeling overwhelmed.
05:47 Focus on solving a specific problem for a tightly defined customer group rather than trying to serve everyone.
11:39 Use brainstorming techniques like writing everything down first, then narrowing your ideas to the most effective strategies.
14:17 Create a living business plan that involves your team and can be adjusted as you learn and grow.
17:32 Know your daily operational costs in simple, actionable terms that everyone on your team can understand.
21:27 Share your business expertise by giving back and helping others learn from your past experiences and mistakes.
Resources
- Business Plan Answer Man (Free Questionnaire)
- From the Bottom Up (Book)
- dave@BusinessPlanAnswerMan.com (Subject line: "template" to get the template)
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473: Work Less and Make More: Track Your Time, Delegate, and Tidy-Up Your Super Fast Business with James Schramko
James Schramko is an internet marketer and business coach who has helped over 2,000 students create and maintain six, seven and eight-figure businesses.
He's grown his coaching communities into multi-million dollar businesses that fund a lifestyle he loves. Running his businesses with an input of just hours a week, he finds ample time to surf, spend time with family and friends, watch movies and travel. The keys to such idyllic living are what he shares inside his two paid communities, SilverCircle and SuperFastBusiness.
James talks with us about his best productivity (and simplicity) secrets, easy ways to make money and find the low hanging fruit in your business. 80/20 isn't enough, you must go for 64/4!
Quotes:
“Stop worrying about how and start focusing on who.” – James Schramko
“If you could drop 80% of the things you're doing, you could still end up with 80% of the results you're getting right now.” – James Schramko
“I made a promise to myself that I will always be able to innovate and navigate around change, because that is the constant I face when I'm in business for myself.” – James Schramko
Takeaways:
11:59 4% of your business efforts can generate 64% of your total results, making it crucial to focus on your most productive activities.
17:19 Tracking time and evaluating business assets helps entrepreneurs make rational decisions about which projects to keep, sell, or eliminate.
28:46 Simplifying your business and reducing unnecessary tasks can lead to increased profitability and personal satisfaction.
30:06 Stop worrying about "how" to do things and start focusing on finding the right "who" to help you accomplish your business goals.
34:26 Building a successful business is about finding an offer that converts and scaling it, rather than creating multiple mediocre offerings.
Resources
- Super Fast Business (Website)
- Silver Circle Business Mentoring (Website)
- Work Less, Make More (Book)
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462: The Art of Persistence: Grow Your Business By Leaps and Bounds, Find the Bottleneck, and Course Correct Your Way to Entrepreneurial Success with Sarah Shaw
Sarah Shaw is an entrepreneur, innovator and designer.
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From her two decades worth of experience in both Hollywood and fashion, Sarah has built a treasure trove of secrets for connecting with influencers and getting publicity in order to grow her companies quickly.
She's appeared in the pages of InStyle, Oprah, People, Lucky, ELLE, WWD, and Marie Claire magazines, appeared on Extra and E! Entertainment, and has be interviewed for Entrepreneur.com, Forbes.com and American Express' OPEN Forum.
Sarah is now the Founder & CEO of Sarah Shaw Consulting, where she teaches online entrepreneurs of all stripes how launch, market and sell their products and services. Sarah's newest program will show you how to connect with influencers, get the publicity you've always dreamed of and use it to get massive exposure grow quickly grow your business.
Quotes:
“The linchpin of being an entrepreneur is the ability to pivot. A lot of entrepreneurs don't have that ability, and it becomes almost impossible to be an entrepreneur if you can't pivot on a dime.” – Sarah Shaw
“There aren't many truly new and innovative ideas anymore. A lot of people who create patents are building on existing ones—just improving on what already exists.” – Sarah Shaw
“Everything is solvable. There's always a workaround—you just keep going until you've exhausted every single possibility.” – Sarah Shaw
Takeaways:
07:49 Successful entrepreneurs can pivot quickly and adjust their strategies when initial plans aren't working.
11:21 Don't get stuck behind fears like needing perfect patents or business plans - just start and move fast.
18:34 The first attempt at a business idea is rarely the final product, so take action and learn from each step.
25:21 Skills learned in one career can unexpectedly help you succeed in future entrepreneurial efforts.
27:18 Building a business isn't always easy, but it can be fun if you approach challenges with the right mindset.
Celebrity Confidential: Get Celebrities to Promote Your Business
(use coupon code ROBERTP to claim your 50% discount)
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455: Speak Your Ideal Customer’s Secret Language, Rise Above the Noise, and Make Your Business Irresistible with Jeffrey Shaw
Jeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs.
He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language.
Quotes:
“What creates the tightest bond in business is when people feel like you really get them. If you feel like somebody gets you, it supersedes price.” – Jeffrey Shaw
“Good marketing has to compel people and draw them forward. The idea of self-identifying questions is posing a question in your marketing that completes a thought process in your ideal customer's head.” – Jeffrey Shaw
“Pricing creates perception, and any business can position itself anywhere in the market they choose based on pricing and the perception it gives.” – Jeffrey Shaw
Takeaways:
03:14 Your business should speak directly to your ideal customer's heart, not just their demographics.
10:25 The style and look of your brand instantly tells customers whether they belong or not.
19:02 Pricing isn't just about numbers - it creates a powerful perception of your business's value.
26:45 Create marketing questions that complete your ideal customer's unspoken thought process.
33:54 Build your business by first understanding who you are and then finding customers who would love what you offer.
Resources
- LINGO (Book)
- Jeffrey Shaw (Official Site)
- Creative Warriors (Podcast)
- Jeffrey Shaw (Twitter)
Podcast: Play in new window | Download (Duration: 39:32 — 36.2MB) | Embed
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426: Get Stuff Done, Develop Your Team, Get Out More, and Scale with Advertising Professional Mike Arce
Mike Arce is the host of the top fitness business video podcast, The GSD Show. He is also the founder and CEO of Loud Rumor, a 7-figure advertising agency for small businesses in the fitness and wellness space. Mike has helped over 25 major brands like Orangetheory Fitness and his agency has worked with over 457 fitness and wellness companies throughout the world. As a husband and father of 4, he's created the time to do all of this while traveling to speak at many events across the country over the last 2 years.
Quotes:
“They do what they see you do. You can tell them all this stuff, but they don't do what you tell them—they do what they see you do.” – Mike Arce
“You want to be great, you want to study great people. It's as simple as that.” – Mike Arce
“You want to build your business as if you're going to sell it to someone else, and you're not going to be a part of it, and it's going to be just as valuable without you.” – Mike Arce
Takeaways:
03:32 90% of business success comes from understanding core business principles, not getting lost in industry-specific technical details.
07:33 Developing and empowering team members allows you to focus on high-level business strategy and personal growth.
11:50 Children learn more from watching what you do, not just from what you tell them to do.
20:25 Continuous learning and education are critical for business growth, especially reading books and attending conferences.
27:39 Build your business as if you're going to sell it, making it valuable and functional without your direct involvement.
Resources
- Mike Arce (official site)
- The GSD Show (podcast)
- Loud Rumor (agency)
- Tools of Titans by Tim Ferriss
- Scaling Up by Verne Harnish
- The E-Myth Revisited by Michael Gerber
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