Interview
270: Boost Your Marketing: Use Outgrow to Create Calculators and Viral Quizzes with Randy Rayess
Randy Rayess is the cofounder of Outgrow.co, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and personalized marketing.
He talks to us today about how we need to create interactive content to stay ahead of the game. That can be something as simple as a quiz (that requires an opt-in to get the results, or that redirects someone to a location based on their score -- or even alerts your sales team). You can use quizzes to complement long pieces of content, or even run a sweepstakes.
Quotes:
“The future of marketing is going to be more personalized and more interactive, and that's going to be a fundamental component to how everything works.” – Randy Rayess
“As a user, what you care about is the ability to get your answer that's relevant to you as quickly as possible.” – Randy Rayess
“If you start off with a very invasive question—like asking for a home address—that's not going to work, because you haven't built trust with the user.” – Randy Rayess
Takeaways:
03:37 Interactive marketing tools like quizzes can help businesses quickly answer customer questions and provide personalized recommendations.
17:46 When creating quizzes, limit market research questions to 1-3 to keep users engaged and prevent them from abandoning the quiz.
19:51 Segmenting leads through interactive quizzes allows businesses to focus efforts on the most promising potential customers.
22:55 Advanced quiz features can create dynamic, personalized experiences by showing different questions based on previous user answers.
25:32 Start with a simple, useful quiz that complements existing content to improve lead generation and user engagement.
Podcast: Play in new window | Download (Duration: 29:11 — 26.7MB) | Embed
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269: Be Resourceful: Find the Hidden Profits in Your Business, Get More Clients and Cash, and Sell with Confidence with Business Optimizer Coach Stacey Hylen
Stacey Hylen is an internationally recognized business growth strategist and coach and was named International Coach of the Year in 2016. Stacey helps 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients.
Quotes:
“People who have come to the United States with $0 in their pocket, who don't speak English, don't know anybody, haven't gone to Harvard, aren't as smart or well-spoken as you are, have been more successful because they've been more resourceful.” – Stacey Hylen
“Tony Robbins says it's 80% mindset and 20% strategy. What I see is that people have challenges around their money mindset. They struggle with their value and owning that value.” – Stacey Hylen
“Stop going after all these different things. Look at what you have in the business right now.” – Stacey Hylen
Resources
- Connect with Stacey Hylen on Facebook
- Follow Stacey Hylen on Twitter
- Scale your business, boost revenue, and gain freedom with a proven, hustle-free strategy. with Stacey Hylen
- Grab your free gift and discover how to get More Clients & Cash fast, without spending extra on marketing or advertising
Podcast: Play in new window | Download (Duration: 27:36 — 25.3MB) | Embed
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268: Stand Out from the Crowd for Better Visibility, Credibility, and Results with Peter Mehit
Peter Mehit is a veteran of both the Fortune 500 and tech startups. He worked worldwide as a business process troubleshooter and outsourcing deal leader for Computer Sciences Corporation. He has also participated in internet and consumer product start-ups and has started four of his own companies.
Today, Peter talks to us about why it's important to have a clear business plan. He also explains how important it is to know who you're selling to (demographically, psychographically, and physically). You also need to know what you're selling (and What's In It For Me). People want quick end results and they buy based on emotion, so know what problem you're solving and visualize what that is.
Quotes:
“Sit down and figure out specifically who you're selling to and why they're buying from you. Because if you're selling to anybody or everybody, you're selling to nobody.” – Peter Mehit
“People don't care about you; they care about themselves. They care about their problems and the things they want to solve.” – Peter Mehit
“Writing a business plan is your rehearsal and practice to succeed in your business.” – Peter Mehit
Takeaways:
03:33 Designing a business plan is like practicing for success, similar to how athletes and artists rehearse before performing.
07:43 Investors now want more than just an idea - they want proof of concept and a clear understanding of the market.
10:49 Identifying your specific customer and their pain points is more important than showcasing product features.
18:12 People make emotional decisions first and then use rational thinking to justify those choices.
22:39 Visualization and meditation can help entrepreneurs create clear business strategies and goals.
Resources
- Killer Business Plan: Why You Need It, How To Write It (eBook)
- CustomBPS.com (Website)
- Peter Mehit (YouTube)
- phone number: 800-741-8444
- Napoleon Hill's Master Key to Riches (Book)
Podcast: Play in new window | Download (Duration: 25:03 — 22.9MB) | Embed
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267: Find a Strategic Virtual Assistant and Hire the Right Team with The Entrepreneur’s Secret Weapon Tracey Osborne
Tracey Osborne says that you should know what you want, be open to learning, and find that perfect virtual assistant to leverage your time and scale your business.
She tells us how to hire slow and fire fast, and makes us aware of the possibilities that come from hiring a "VA"... for example, her team of virtual assistants can organize entire telesummits for you, run podcasts, publish newsletters, create your funnels, and more.
Quotes:
“There are two types of virtual assistants: those that just do the tasks you assign to them, and those that actually think, strategize, and understand the big picture.” – Tracey Osborne
“If I was going to be a success and make it in this business, I had better get my act together and get organized.” – Tracey Osborne
“Hire slow, fire fast. If after 2–3–4 weeks you can tell it's just not a good fit, cut them loose.” – Tracey Osborne
Takeaways:
01:01 Not all virtual assistants are created equal - some offer strategic thinking beyond basic task completion.
06:30 When hiring a virtual assistant, create a detailed "virtual assistant avatar" with specific qualifications and expectations.
16:03 Paying a higher hourly rate for an experienced VA can save money in the long run by reducing mistakes and increasing efficiency.
20:50 Proper project management and organization are critical for successful virtual assistant work.
23:50 Virtual assistants can provide comprehensive business support, from technical tasks to strategic planning.
Podcast: Play in new window | Download (Duration: 29:11 — 26.7MB) | Embed
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266: Affiliate Mastery: How to Generate High, Targeted, and Fast Commissions with Myke Metzger
Myke Metzger from MykeMetzger.com (email him directly at mindset@mykemetzger.com) has had a lot of online success in a short amount of time, and not only has an amazing lifestyle, he also generates income getting traffic for top performers.
Myke explains his affiliate marketing strategy. Instead of the outdated MLM model of recruiting friends and family, Myke says that it makes more sense to position yourself in front of people who are already looking for a particular solution. (For example, software, luxury automobiles, and high-end water filters). He also believes in focusing on higher conversions and testing your results. Don't be like most people who simply "get ready to get ready"... take small actions today that pay off in the near future.
Quotes:
“If you can get the skills and you understand how it's done with one product, then you can branch out and use it in so many different ways.” – Myke Metzger
“Nobody really knows why some things work better than others. The only thing that's ever going to determine that is by testing it.” – Myke Metzger
“The further you go in life, you take on all these responsibilities, and sometimes it can be hard to find a way around them when you're already committed.” – Myke Metzger
Takeaways:
07:55 Finding online audiences already searching for solutions is smarter than trying to create new markets from scratch.
11:30 Focus on high-ticket affiliate products with bigger commissions instead of selling many low-value items.
16:30 Master one skill or product thoroughly before expanding into multiple areas.
26:58 Always test and gather real audience feedback instead of relying on personal opinions about marketing strategies.
31:46 Stop getting "ready to get ready" and take uncomfortable actions that push your business forward.
Resources
- Myke Metzger (Website)
- Freebie Hacks (Site)
- Travel Hacks (Site)
Podcast: Play in new window | Download (Duration: 33:03 — 30.3MB) | Embed
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265: Visibility, Credibility, and Leadership: Repurpose and Curate Your Evergreen Content with Dawn Jensen
Dawn Jensen from DawnShowMeHow.com is all about reusing your content.
If you're ready to live the laptop lifestyle and enjoy a huge social media reach with your content marketing, without working too hard, then you're in for a treat. Dawn discusses:
- how to repurpose videos and audios (for example, turn a 90 second video into an audio and a podcast episode)
- how to curate your own evergreen content into shareable facts, figuers, statistics, quotables, and checklists
- curate from other sources including Hewes, Forbes, Entrepreneur Magazine and Inc Magazine
- why you should look back at your last few years of blog posts to find new ideas to update that speak to what your audience is doing now
- the feedback loop
- prep, presence, plan, and pivot
Quotes:
“People sometimes don't understand who they are for the people they serve, and they're not sure what to share or how to share it.” – Dawn Jensen
“You are a strategic partner for your clients, whether you think about it that way or not. The more you can educate and inform through your information, the better educated your buyers will be.” – Dawn Jensen
“Typically, when businesses seek help, they usually need assistance in one of three areas: visibility, credibility, and digital leadership.” – Dawn Jensen
Takeaways:
04:06 Old content can be a goldmine for fresh social media posts and marketing materials.
05:36 Repurposing content allows you to meet different audience preferences and expand reach.
12:16 Businesses should focus on creating consistent, branded content across multiple platforms.
22:06 Understanding your clients' needs and perspectives is more important than demographic data.
28:37 Visual marketing through infographics, checklists, and quote graphics is crucial for engaging audiences.
Resources
- Social Mention (Website)
- Social Searcher (Site)
- KnowEm (Site)
- NameChk (Site)
- Dawn Show Me How (Site)
Podcast: Play in new window | Download (Duration: 29:44 — 27.2MB) | Embed
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264: Accelerate Your Online Branding with Brand Strategist Jena Rodriguez
Jena Rodriguez from BrandWithJena.com wants you to understand the difference between a brand (the inner game of what you stand for) vs. branding (the outer game of how you express those core values).
She has a 12 component system called branderity that involves communicating with those brand fans to understand their problems, their language, and combine that with your unique story. That leads to your website colors, positioning, price, marketing message, and so on. She also tells us how to prevent getting bogged down with your branding and why you should be clear instead of clever.
Quotes:
“Clarity is better than clever. So if you want to create a business that's kind of like the Google of the world, Google means nothing without the concept behind it, without the story.” – Jena Rodriguez
“Your brand is who you are and what you stand for. It's the experience of who you are, and branding is simply the process of expressing it.” – Jena Rodriguez
“Entrepreneurship is not the easy way; it's the brave way, and we as entrepreneurs have to wear many hats.” – Jena Rodriguez
Takeaways:
01:45 Brand is the inner core of who you are, while branding is how you express that identity to the world.
12:25 Successful branding requires understanding your target audience and speaking their specific language.
20:28 Entrepreneurs should prioritize cash flow and basic consistent branding over expensive, complex marketing strategies.
30:54 Clarity comes from taking action and getting real-world feedback from actual clients.
33:49 Branding is an ongoing process that can be refined and updated as your business grows and changes.
Resources
- Brand with Jena (Website)
- Brave Entrepreneur Podcast (Podcast)
- Digital Maestro (Case study)
Podcast: Play in new window | Download (Duration: 36:59 — 33.9MB) | Embed
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263: End Destination Thinking, Enjoy the Process, and Complete Daily Goals with Motivational Speaker Todd Lemense
Todd Lemense (Twitter.com/todd_lemense) becomes the first ever return guest on our program! A motivational speaker, he says that most people fall into the trap of "destination thinking" ... the idea that a single event, such as a product launch, wedding, or birth of a baby will be the "single moment that changes everything" when in reality, it's all about those consistent daily actions.
Instead of being disappointed when "that one event" didn't change much, learn to enjoy the process. Manage your fear, hope, and expectations with daily goals. Don't cop-out by thinking "I don't have that problem." Educate yourself about your own emotional maturity, and spiritual/health/financial status to reach that higher standard. Everyone, including celebrities like Carrie Underwood and Tom Brady, have multiple coaches just to become 1% better (or maintain the same skill level), so you need a similar resource as well.
Quotes:
“We have to concentrate on processes. Life isn't static, it keeps moving.” – Todd Lemense
“Life is short and ends quickly, so do as much as you can while you can; it's never going to get easier than it is right now.” – Todd Lemense
“The quality of our lives is the quality of our relationships. I try to enjoy everyone for who they are right now, and I don't plan on changing them.” – Todd Lemense
Takeaways:
02:14 Success isn't about reaching a single destination, but consistently putting in daily effort across all life areas.
09:16 Appreciate relationships and people as they are right now, instead of expecting them to change.
11:03 Not every day will be perfect, and that's okay - managing expectations is crucial for personal growth.
13:14 Top performers always seek coaching and feedback, regardless of their current skill level.
18:25 Challenging experiences can be valuable learning opportunities that ultimately help you improve.
Podcast: Play in new window | Download (Duration: 21:13 — 19.4MB) | Embed
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261: The Entprepreneurial Mindset: Find Your Passion, Narrow Down Your Niche, and Diversify Your Income with Jason Hartman
Jason Hartman (JasonHartman.com) is all about having that healthy entrepreneurial mindset and wants to talk to you not only about his own up's and down's, but the common mistakes and solutions that we all face.
First, Jason realized early on that he loves to work and that his business actions represent his own creative expression. He also discovered that to narrow down that perfect niche, find your passion (that also results in income) and diversify so that it remains evergreen. To tackle frustrations and roadblocks, he treated himself as his own first client when it came to solving a problem and "building a better mousetrap."
Finally, Jason explains what drew him into the world of podcasting, as well as his number one secret about podcasting: that it's all about the listener, and not the guest.
Quotes:
“Every business starts out of somebody's frustration with something. If it frustrates you, it probably frustrates a lot of other people too.” – Jason Hartman
“People want someone who's real, so I share my failures and problems on my show because I learn from them, and I want my audience to learn from me so they don't have to make the same mistakes I did.” – Jason Hartman
“A higher level of thinking would be to look around at what other businesses are doing and think about how you can bring that idea to your industry.” – Jason Hartman
Takeaways:
01:48 Real estate remains a reliable investment because land is a fundamental asset that doesn't disappear.
06:23 Every great business starts from solving a personal frustration in the market.
14:15 Stop following competitors and instead look at successful strategies in other industries.
22:25 A podcast or content show should always prioritize listener value over guest comfort.
23:49 Consistent content creation doesn't mean you'll become overexposed if the content remains high quality.
Resources
- Jason Hartman (Official Website)
- Hartman Media (Website)
- Jason Hartman Economist (Website)
Podcast: Play in new window | Download (Duration: 27:55 — 25.6MB) | Embed
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260: Multi-Channel Marketing: Website Retargeting, Email Analytics, Social Media Traffic, and Postcard Marketing with Neil Berman
Neil Berman has a lot to say about multi-channel marketing (site, blog, social, SMS, postcard) and his service Delivra.com can help you stand out from the blizzard of emails with some smart marketing.
He dives into many different scenarios and case studies showing how you can use analytics to draw conclusions about your visitors, send alerts to your staff to directly contact your visitors, and segment your list into three groups (those that don't respond, those that are always active, and your true fans). Neil also shares the best advice he ever received about starting a business: creating a solution that is faster, better, AND cheaper than what's out there.
Quotes:
“Multichannel marketing, all connected through a single database, is really the next phase of making it on the internet.” – Neil Berman
“The challenge in sales and marketing is the timing or urgency of the sales opportunity.” – Neil Berman
“You can't just set it and forget it. You have to go back in, see what's working, see what's not working, and adjust accordingly.” – Neil Berman
Takeaways:
01:57 Multi-channel marketing connects different communication platforms to boost customer engagement and sales opportunities.
07:41 Personalized, timely follow-ups significantly increase conversion potential.
08:58 Successful marketing requires constant analytics review and customer behavior understanding.
14:19 Small businesses can now access advanced marketing technologies at affordable prices.
18:13 Email remains a critical communication infrastructure, despite claims of its decline.
Podcast: Play in new window | Download (Duration: 22:02 — 20.2MB) | Embed
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