Interview

198: Practice Happy Now: Tap into Your Subconscious Mind, Crack the Ego Code, and Discover Emotional Laws with Rene Brent

Rene Brent is a certified clinical hypnotherapist with over 25 years of experience as a registered nurse. She is an international speaker and faculty member at the Institute of Interpersonal Hypnotherapy. Rene is the author of the international bestselling book "How Big is Your Butt," which offers practical exercises for understanding and overcoming mental blocks. Her work focuses on helping people tap into their subconscious mind and break through emotional barriers using scientific approaches to personal development.

Hypnotist Rene Brent, from Practice Happy Now, is a professional garage door opener. She believes that your brain is running an old program and can help you to get rid of false beliefs. She wants you to allow your subconscious mind to move you away from pain and towards pleasure.

Quotes:                                                                                                                                   

“Hypnosis is like being a professional garage door opener—I help people open that garage door, hold the flashlight, and let them figure out what's blocking the door.” – Rene Brent

“The subconscious mind defines and runs about 95% of your day. So if you don't know what's going on in that garage, then someone else is driving the car, for sure.” – Rene Brent

“Your body acts as your emotional GPS, which is why we use expressions like gut-wrenching, sick to my stomach, or heartbroken—it's your body's way of communicating with you.” – Rene Brent

Takeaways:

01:46 Your subconscious mind runs 95% of your daily actions and can be redirected through specific mental techniques.

08:07 Breathing and accepting emotional sensations can help release stress and gain mental clarity.

12:09 Visualizing your desired day and emotional state before waking up can help set a positive mental framework.

16:06 False beliefs formed before age 10 can significantly impact your current perception and behavior.

20:23 Procrastination is often a protective mechanism driven by fear of failure.

Resources

• How Big Is Your BUT (Kindle Book)
• Practice Happy Now: 2 free meditations (Book)

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197: Million Dollar Platform: Create a Dream Business, Find Your Specialty, and Scale Your Business with Newsletter Guru Jim Palmer

Jim Palmer is a marketing and business building expert who helps entrepreneurs grow their businesses. He is the founder of the Dream Business Academy and the Dream Business Coaching and Mastermind Program. Jim hosts Dream Business Coach TV, a web TV show, and Stick Like Glue Radio, a weekly podcast. He is also the author of the book Decide. Jim is known for creating No Hassle Newsletters, a program that helps businesses with their newsletter marketing.

Jim Palmer is the Newsletter Guru and Dream Business Coach. He believes marketers should setup a Million Dollar Platform that includes email marketing, ezines, newsletters, and more. Many people lack focus and aren't finding their best customers. You should also mail a 4-page physical newsletter once a month to your best customers to retain those customers and get yourself some repeat, high-ticket sales.

Quotes:                                                                                                                                   

“Starting a question with ‘Can I just’ is a limiting thought, as it implies you're already doubting your ability to do it all or your willingness to take it on fully.” – Jim Palmer

“The largest cost that most businesses have is the cost of acquiring a new customer.” – Jim Palmer

“People don't necessarily want to read everything about your business and what you do. It's important to have a balance of what can be considered relevant and non-relevant material.” – Jim Palmer

Takeaways:

02:31 Many business owners struggle because they try to do too much and don’t focus on what works best for them.

09:01 Doing many types of marketing, like email, books, and video, helps reach more customers because everyone learns differently.

13:10 Outsourcing most tasks lets you spend more time on important work that grows your business.

20:41 Sending a printed newsletter every month helps keep your business in customers’ minds.

28:24 Spending money to keep your customers is important because it costs more to find new ones.

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196: Generate Targeted Leads and Put Sales in the Pipeline: Outbound Email Marketing, Phone Closing and Objection Handling with Dan Englander

Dan Englander is the founder of Sales Schema, a company that helps agency owners and project-based businesses get more clients and grow their accounts. He was the first employee at the animation studio Idea Rocket, where he played a key role in growing the business from the ground up. Dan is also an author, having written "Mastering Account Management" and "The B2B Sales Blueprint." He lives in New York and works with creative agencies, especially those offering services like websites and video production.

Dan Englander from SalesSchema.com has some great information for you about marketing funnels and automation. Dan lands many new clients using outbound email marketing, virtual assistants, and phone closing.

He also has used some unique strategies to land new business. For example, he's contacted up-and-coming tech companies mentioned on CrunchBase or checking job posting on sites like Indeed and AngelList, who needed services such as animation videos. He also walks us through his process of qualifying his process, getting those leads to the proposal stage, feeling them out with test closes, handling objects and feedback, and more.

Quotes:                                                                                                                                   

“It's very hard to completely and to automate human empathy, and that's really what sales entails.” – Dan Englander

“Sales calls quickly reveal your position in the market, often much faster than any number of survey funnels can.” – Dan Englander

“If I can learn, teach, or sell something every day, I’ll progress much faster than if I isolate myself from the world.” – Dan Englander

Takeaways:

01:50 Using sales tricks like fake deadlines in one-on-one emails can hurt trust if you don’t have a real reason for them.

06:02 Building your own list of leads is better than buying a pre-made list because you learn more and get better results.

14:57 Personalizing emails, even with simple details like recent company changes, makes your outreach more effective.

18:27 It’s better to ask someone if they can chat before sending a calendar link, so it feels more personal.

21:52 On the first call, make sure the person has a real need, is a decision maker, has a budget, and is ready to start soon.

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