Interview

216: Interview Connections: Leverage the Power of Interviews (as a Host and Guest) for Increased Traffic to Build Your Business with Jessica Rhodes

January 3, 2017

Jessica Rhodes is the founder and CEO of Interview Connections, a premier guest booking agency for podcasters and guest experts. She started her career as a virtual assistant while wanting to be a stay-at-home mom, and eventually transformed her podcast booking skills into a successful business. Jessica is the author of "Rock the Podcast from Both Sides of the Mic" and hosts her own weekly podcast. She has built a virtual team that helps entrepreneurs get booked on podcasts and helps podcast hosts find quality guests for their shows.

Jessica Rhodes from Interview Connections provides a service that will book you on podcasts (to promote your sites) and get you guests (to fill your podcast with interview content). Jessica appears on four interviews a month, publishes a weekly blog post, podcast episode, and video. She says that in order to be a great podcast guest, you must do the following:

be an expert in something
be a unique guest about that topic
use your own online presence to create content and get book on your end as much as possible

Quotes:

“Charging for your time just doesn't work. They're paying us for all the connections and relationships we've built, the systems that we've created.” – Jessica Rhodes

“With any marketing you do, there is no quick fix. There is no home run in the first month or two.” – Jessica Rhodes

“Your job is to provide value to listeners, it's not to sell what you have to offer. If you give as much valuable information as you can, that will attract people to me.” – Jessica Rhodes

Takeaways:

08:47 Successful business growth requires shifting from hourly work to value-based pricing and clear service offerings.

13:15 Creating consistent, high-quality content across multiple platforms helps attract and retain audience interest.

18:55 Podcast interviews are a long-term marketing strategy that builds connections and authority over time.

23:09 As a podcast guest, focus on providing value to listeners instead of trying to sell your products directly.

27:32 Podcast hosts should make the guest experience easy and treat guests like welcomed dinner guests.

Resources

Podcast: Play in new window | Download (Duration: 31:14 — 28.6MB) | Embed

215: Stop Leadership Malpractice: Discover the New Business Model, Refine Your Process and Get Optimal Employee Performance with Wally Hauck

January 2, 2017

Wally Hauck is a seasoned business consultant with 20 years of experience helping leaders improve their management techniques. He specializes in teaching organizations how to have fearless conversations and optimize employee performance. Wally is the author of the book "Stop the Leadership Malpractice," which explores innovative approaches to leadership and organizational improvement. His work focuses on challenging traditional management models and promoting a more collaborative, process-oriented approach to leadership.

Wally Hauck, author of Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal, realized that many employers and managers can actually kill their own business by not communicating properly with their employees. If you'd like to provide a better customer experience have self-managing employees, then you need to ask these three questions:

1. What process in the business isn't working?
2. What is the first 15% of that process?
3. What should be done to improve that process?

He shares not only great business advice, but a few case studies and examples along the way.

Quotes:

“When an employee makes a mistake, you need to look beyond the obvious and identify the unseen factors at play—unless they’re doing it intentionally, which is highly unlikely.” – Wally Hauck

“The answers are with the people that are actually doing the work.” – Wally Hauck

“If you're evaluating employees for mistakes they make, we're performing what I call leadership malpractice.” – Wally Hauck

Takeaways:

01:15 Leadership success hinges on having fearless conversations that help employees improve performance without creating fear or blame.

11:39 Most workplace problems stem from broken processes, not employee incompetence, so leaders should investigate system issues first before criticizing workers.

14:08 Effective leadership means partnering with employees to identify and fix root causes, not controlling them through threats or punitive metrics.

16:31 Traditional performance management models that judge employees create distrust and encourage cheating, while collaborative process improvement builds stronger teams.

24:25 Organizations should focus on creating operational values centered on respect, agreement-keeping, and customer service to drive self-management.

Podcast: Play in new window | Download (Duration: 28:48 — 26.4MB) | Embed

214: HootSuite, Facebook, Twitter, and LinkedIn Demystified: Share Content, Engage Others, and Network with Social Media Manager Debbie Peck

December 30, 2016

Debbie Peck is a seasoned social media manager and online marketing strategist with over 14 years of experience in internet marketing. She founded Crush Marketing Group and created Social Media Kindergarten, a comprehensive course designed to help entrepreneurs navigate social media effectively. As a certified social media manager and Facebook ads specialist, Debbie focuses on helping coaches, speakers, authors, and thought leaders expand their online presence.

Social Media Manager Debbie Peck from Crush Marketing Group has a two-pronged strategy for getting traffic from social media: share content from scheduled posts, and engage other users actively on a daily consistent basis. She logs into HootSuite once a week to schedule posts to drip out weeks in advance. She also comments, shares, likes, retweets, finds new influencers, and checks her insights regularly. We're talking about 3-5 posts per day on Facebook and 8-10 posts per day on Twitter. You can also contact her directly at debbie@crushmarketinggroup.com.

Quotes:

“Social media is a place where you want to network and create relationships, while at the same time using it as a traffic source for you to distribute and share your content.” – Debbie Peck

“If all you're doing is sell all the time, people just tune out, they don't want to listen to you anymore.” – Debbie Peck

“A single article, blog post, or video can have a significant impact on social media. You don’t need to share the entire piece—just small, valuable snippets that capture attention.” – Debbie Peck

Takeaways:

04:44 Social media for business is fundamentally different from social media for personal entertainment, requiring a strategic approach to networking and content sharing.

11:42 One piece of content can be repurposed into multiple social media posts across different platforms, saving time and maximizing existing materials.

18:56 Choose social media platforms based on where your ideal clients actually spend their time, not just where everyone else is trending.

22:10 Engage with industry influencers by sharing their content, commenting thoughtfully, and building genuine connections without being overly aggressive.

27:50 Outsourcing content creation is possible, but personal engagement should remain a priority for authentic relationship building.

Podcast: Play in new window | Download (Duration: 35:37 — 32.6MB) | Embed

213: Focused Decisions, Learn As You Go, and Help Others with Angel Investor Jason Criddle

December 29, 2016

Jason Criddle is an entrepreneur, angel investor, and founder of the Smarter App Company. He previously served as CEO of Legacy Status Investments for two years and has built a career helping startups and entrepreneurs refine their business strategies. Jason is an author who self-published his own book and later started a publishing company that allows writers to retain their intellectual property. He has consulted for numerous sales and internet companies, gaining extensive experience in marketing and business development.

Jason Criddle from The Smartr App Company (you can contact him directly at info@thesmartrapp.com) says that you should learn as you go, make mistakes, and have failures -- pivot, fail, and snag. Everyone has ideas, but people only succeed through the failures from implementing their ideas.

Instead of being simply self-employed (and recreating the job you were trying to escape), be an entrepreneur. Make focused decisions to reach your goals, have a faith or belief in something, have perseverance, the drive to help others, and role models. Jason can also show you how to become a virtual CEO and get an app in the app store for just $100/month.

Quotes:

“If we're out there branding ourselves, I believe everybody has their own story. Everybody has their own brand. Everybody has their own customer base.” – Jason Criddle

“If someone wants to call themselves an entrepreneur today—if they aspire to earn an income from home—they must embrace failure. Success is built by learning and growing through those setbacks.” – Jason Criddle

“Money is not manifested through saying affirmations in the mirror. That's not the way it works.” – Jason Criddle

Takeaways:

04:14 Every person is their own industry, with a unique story and potential customer base.

16:14 Entrepreneurs must build personal value and credibility before expecting others to trust their business ideas.

22:42 Success comes from following through on projects and learning from failures, not just starting multiple ventures.

27:50 Seek advice from experienced professionals who have actual success, not just motivational speakers.

31:34 Making focused decisions towards a goal matters more than working endless hours or creating motivational content.

Podcast: Play in new window | Download (Duration: 36:17 — 33.2MB) | Embed

212: Cross-Channel Advertising: Combine Google Ads, Facebook, Twitter, Instagram and Remarketing with Rocco Baldassarre

December 28, 2016

Rocco Baldassare is an accomplished digital marketer and entrepreneur who founded Zebra Advertisement, an award-winning digital marketing agency. He has been featured in prominent publications like the Huffington Post, New York Times, and Search Engine Journal. Recognized as the first agency to have a case study featured by Facebook, Rocco has established himself as a leading expert in online advertising strategies.

Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you're looking to get more from your paid social media traffic.

Quotes:

“Cross-channel advertising is the new frontier in digital marketing—an effective way to advertise online while staying within a limited budget. It doesn’t require a huge financial investment to make an impact.” – Rocco Baldassarre

“The complexity lies in determining what people need to see on your website—the types of ads they encounter, and the sequence in which they are presented during their first, second, and third interactions with your brand.” – Rocco Baldassarre

“If people haven’t bought yet, something is holding them back. We need to identify and resolve that obstacle by providing more information and addressing their concerns.” – Rocco Baldassarre

Takeaways:

02:56 Cross-channel advertising helps businesses appear everywhere, increasing brand recognition and purchase likelihood.

03:50 Customers typically need to see an ad 8-10 times before making a purchase decision.

12:17 Strategic ad placement and continuous optimization are crucial for successful online marketing.

14:01 Remarketing to engaged website visitors (those who stay 60+ seconds) can significantly improve conversion rates.

19:56 Small businesses can start cross-channel advertising with a limited budget and strategic planning.

Podcast: Play in new window | Download (Duration: 24:42 — 22.6MB) | Embed

211: Conquer Stress, Make Milestones and Get Those Easy Wins with Kathy Gruver

December 27, 2016

Dr. Kathy Gruver is an international motivational health speaker and an award-winning author of five books, including "Conquer Your Stress". She hosts her own TV series and appears frequently on radio, TV, and online platforms. As a professional, she works full-time as a massage therapist and hypnotherapist. For stress relief and fun, she enjoys hip hop dancing and flying trapeze. Her professional website is The Alternative Medicine Cabinet, where she offers resources and courses about stress management.

Dr. Kathy Gruver from The Alternative Medicine Cabinet wants you to focus, be healthy, reduce stress, delegate, and make decisions early.

Quotes:

“Sometimes, if we engage all our senses and focus deeply on a task we don’t enjoy, it can become a much more fulfilling experience.” – Kathy Gruver

“When we disperse our energy too widely, we become less productive. In my experience, our personal health is often the first thing to suffer.” – Kathy Gruver

“More hurry, less speed. When I rush from one thing to another, that’s when mistakes happen and important details get overlooked.” – Kathy Gruver

Takeaways:

05:37 Break big tasks into small, manageable steps to avoid feeling overwhelmed.

10:08 Delegating tasks can help business owners focus on their core work and reduce stress.

13:35 Recognize that you don't have to do everything yourself; it's okay to ask for help.

16:06 Trust assistants with small tasks and gradually build confidence in their abilities.

18:51 Practice mindfulness and short meditation techniques to manage stress and improve cognitive function.

Podcast: Play in new window | Download (Duration: 24:05 — 22.0MB) | Embed

210: What Is Your What? Get It Done, Express, Immerse and Revinent Yourself with Steve Olsher

December 26, 2016

Steve Olsher is a multifaceted entrepreneur, author, speaker, and online marketing expert known as the world's foremost reinvention expert. He owns Liquor.com and has been active online since 1993, spanning industries like nightclubs, real estate, and digital marketing. Steve wrote the New York Times bestselling book "What is Your What?" and hosts the Reinvention Radio podcast. He helps individuals and corporations discover their core gifts, understand how to share those gifts, and identify the people they are most compelled to serve.

Steve Olsher, author of What Is Your WHAT?, wants you to impact the maximum number of lives possible by discovering, sharing, and monetizing your WHAT: the thing you were made to do. It's done in these three steps:

clarity on your core gift (i.e. healing, entertaining, communicating)
create a vehicle to share that gift
people compelled to share

Get it done, surround yourself with the right people and immerse yourself in that world. Tune up your Attributes, Beliefs and Perspectives.

Quotes:

“Reinvention isn’t about changing who you are; it’s about shedding the shackles of personas, appearances, and external influences—freeing yourself from the whims and agendas of others to return to the essence of your true self.” – Steve Olsher

“There are only two ways you can use your time: you can spend it, or you can invest it.” – Steve Olsher

“Your gift is something that chooses you. It’s not something you can simply decide to have.” – Steve Olsher

Takeaways:

06:36 Reinvention is about stripping away external expectations to reveal your true self, not adding new layers.

11:39 Your core gift is unchanging and part of your DNA, while the vehicle and people you serve can shift over time.

14:45 Creating an Attributes, Beliefs, and Perspectives (ABP) statement can help you uncover hidden themes and potential career directions.

20:56 Transitioning careers requires patience, strategic planning, and gradually reducing expenses to support your new path.

22:37 Most people spend time instead of investing it, and finding extra hours can accelerate personal and professional growth.

Resources

Reinvention Radio (Podcast)
What is Your WHAT (Book)
Steve Olsher (Official Site)

Podcast: Play in new window | Download (Duration: 28:41 — 26.3MB) | Embed

209: The New Brand You: Work with Your Ideal Clients and Discover What You Were Made to Do with Julie Broad

December 23, 2016

Julie Broad from Have More Influence asks, "If money wasn't a factor, what would you do?"

Julie Broad is a Canadian entrepreneur, real estate investor, and author. She holds an MBA and has been recognized with the Top 20 Under 40 award for Vancouver Island. Julie started her career in sales and developed a "Freedom 35" plan to create financial independence through real estate investments. She successfully built a real estate training and investment business, and later transitioned into helping entrepreneurs build their personal brands. Julie is the author of two books: "More Than Cashflow" and "The New Brand You," both of which became Amazon bestsellers. Her work focuses on helping introverts and new entrepreneurs learn effective selling and branding strategies.

She wants to help you serve instead of sell and think about how you can help others. As a result, you can become the name people know about a given subject. She also tell us about her adventures in real estate, book publishing, online training, and more.

Quotes:

“When I shifted my focus to how I could help this person instead of how I could secure the deal or win the client, everything changed for me.” – Julie Broad

“Ultimately, I think it all comes back to taking action, because I wouldn’t have figured out any of these things if I hadn’t taken action.” – Julie Broad

“It's hard to play both roles. If you're constantly thinking that this person might not do the work or invest in you, then you won’t be able to fully commit and genuinely coach them.” – Julie Broad

Takeaways:

02:34 Create content that reveals real, unfiltered stories to stand out in your industry.

08:36 Use partnerships and existing platforms to jumpstart your business growth.

14:04 Take consistent action and be willing to pivot when your current strategy isn't working.

23:49 Build a brand that attracts clients instead of chasing them through traditional sales methods.

28:49 Focus on serving others rather than selling, which makes communication easier for introverts.

Resources

Have More Influence (Blog)
The New Brand You (Book)

Podcast: Play in new window | Download (Duration: 35:01 — 32.1MB) | Embed

208: Authority Selling: Win the “Zero Moment of Truth” Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders

December 22, 2016

Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth.

Mike Saunders is an authority marketing strategist who helps business owners enhance their competitive edge by building expertise and authority. He is the host of Business Innovators Radio and the author of "Authority Selling," a book published with an endorsement from Tom Hopkins. Mike runs Marketing Huddle, a company that assists entrepreneurs in developing their professional brand through strategic positioning. He specializes in helping clients create authority positioning portfolios and has a unique system for helping professionals become published authors without writing a single word.

Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs of your business before they even interact with you. Mike tells us how to educate those customers and provide a consultation as opposed to an outdated presentation or sales pitch.

Quotes:

“You can start as the big fish in a small pond, and as you develop and grow, that pond expands, becoming larger and larger over time.” – Mike Saunders

“It's about establishing yourself as an expert and authority by taking on the roles of educator and advocate for your target audience.” – Mike Saunders

“People are busy, and they carefully choose how to spend their moments of time.” – Mike Saunders

Takeaways:

04:14 Know your target audience precisely, not just a broad group of potential customers.

10:53 Being interviewed on a podcast builds more trust than simple advertising or coupons.

14:27 Modern consumers research businesses thoroughly before making first contact, known as the "zero moment of truth".

18:06 Having a book, media mentions, and speaking engagements increases your perceived value and expertise.

22:41 You can create a book without writing by being interviewed about your business expertise.

Podcast: Play in new window | Download (Duration: 31:09 — 28.5MB) | Embed

207: Publish a Book and Discover Your Ideal Audience with Jan Bear

December 21, 2016

Jan Bear is a professional book publishing consultant who specializes in helping independent solopreneurs write and publish books. She has expertise in book design, interior layout, and guiding authors through the writing process. Currently, she is working on a book titled "You, Author" which aims to help people who don't see themselves as traditional writers create compelling books. Jan runs Author Impact Publishing, a website dedicated to helping professionals use books to attract clients and build their business reputation.

Jan Bear from Author Impact Publishing has three simple questions for you:

Who's your audience
What do you want to accomplish with your book?
What does this book have to do with your career over a lifetime?

By having a clear plan for your book, and knowing your goals, you can avoid many of the usual author mistakes such as trying to "writing for everybody" AND you can publish something with consistency that matches the mood of your reader.

Quotes:

“If you're trying to write for everyone, remember that there is no such thing as "everyone"—it's simply an abstract idea. However, by narrowing down your audience to a specific group, you can refine your approach and shape the direction your book takes.” – Jan Bear

“You don't need to sell a single copy of your book if you're using it to attract clients and enhance your reputation. In other words, if you're earning profits through related opportunities, you can give away every copy of your book.” – Jan Bear

“You always need another pair of eyes to make sure your book is good.” – Jan Bear

Takeaways:

05:19 Identify your specific audience before writing a book to create a focused, impactful message.

13:19 A book can serve multiple purposes beyond sales, such as attracting clients and building professional reputation.

16:05 Book design matters - font choices and interior layout can subtly influence reader perception and engagement.

24:38 Get outside help to overcome writing roadblocks, whether through editors, proofreaders, or support groups.

23:25 Don't let perfectionism or rushed writing prevent you from completing your book.

Podcast: Play in new window | Download (Duration: 30:14 — 27.7MB) | Embed

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