Interview
1224: Leaders ADAPT: Break Self-Limiting Beliefs in Leadership and Master Self-Awareness with CEO and Co-Founder Andreas Pettersson
Success isn’t always as exciting or fulfilling as people expect—it can bring pressure, self-doubt, and a sense of isolation that few talk about. As businesses grow, leaders often find themselves juggling big decisions, shifting relationships, and the weight of responsibility in ways they didn’t anticipate. It’s easy to get caught up in the next goal or challenge without stopping to process what it all means on a personal level. The hardest part isn’t just scaling a business—it’s staying grounded while doing it.
Andreas Pettersson is an accomplished executive leader with over 16 years of international experience in the technology sector. After a successful corporate career, he transitioned to coaching and mentoring leaders as the co-founder and CEO of Leaders ADAPT. Andreas helps fearless leaders and entrepreneurs commandeer the path from seven to eight figures while staying true to themselves. Today, Andreas shares insights from his remarkable career, discussing the importance of emotional intelligence, radical candor, and overcoming self-limiting beliefs in leadership. Stay tuned!
Resources
- Connect with Andreas Pettersson on LinkedIn
- Leaders ADAPT: An advisory team that elevates your game.
Podcast: Play in new window | Download (Duration: 30:38 — 42.3MB) | Embed
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1223: Build Grow Scale: Optimize Your E-Commerce Website and Reverse Engineer the Customer Journey for Higher Conversions with Managing Partner Matthew Stafford
Getting people to visit your website is one thing, but convincing them to take the next step and actually buy something is a whole different challenge. Sometimes the problem isn’t traffic—it’s clarity, trust, or making the decision easy for them. If visitors are leaving without buying, it could be because they’re confused, unconvinced, or unsure of what to do next. The key is making their experience as smooth and compelling as possible so that clicking “buy” feels like the obvious choice.
Matthew Stafford is the managing partner at Build Grow Scale, a successful e-commerce optimization agency. With over 8 years of experience helping businesses across various industries, Matthew has honed his expertise in driving revenue growth through data-driven website improvements. Today, Matthew shares his insights on the common pitfalls of focusing solely on traffic generation, emphasizing the importance of addressing website conversion issues. Stay tuned!
Resources
- Build Grow Scale: We’re NOT Bandwagon Ecom Gurus. Ecom Is ALL We Do!
- Message Matt through his Email: matthew@buildgrowscale.com
- Connect with Matthew Stafford on LinkedIn
- Follow Build Grow Scale Ecommerce Education on Facebook
Podcast: Play in new window | Download (Duration: 22:16 — 30.8MB) | Embed
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1222: Struck: Transform Your Brand and Boost Engagement Through Customer-Centric Branding with Head of Client Engagement Kylie Kullack
A clear brand identity is what ties everything together, from how you present yourself to how customers feel when they interact with you. If things feel scattered or inconsistent, it might be because the core idea of what your brand stands for hasn’t been nailed down yet. When you know exactly who you are as a brand, every decision—whether it’s about design, messaging, or customer service—feels more natural and connected. Customers pick up on that clarity, and it makes them trust you more.
Kylie Kullack is the head of client engagement at Struck, a dynamic branding and design agency. With over a decade of experience in brand transformation, Kylie has worked with a diverse range of clients, from startups to established enterprises, in industries like outdoor recreation, biotechnology, and entertainment. Today, Kylie shares her expertise on creating a cohesive branded experience that goes beyond just a logo or campaign. Stay tuned!
Resources
- Struck: Working with brands ready to be transformed.
- Connect with Kylie Kullack on LinkedIn
- Follow Kylie Kullack on Facebook
Podcast: Play in new window | Download (Duration: 23:17 — 32.2MB) | Embed
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1221: Boost and Retain Customer Loyalty Through Personalized Notes with Handwrytten Founder and CEO David Wachs
In a world full of digital noise, authenticity is your greatest asset. Sharing the real story behind your business creates meaningful moments that truly resonate. It’s not about following trends or flashy tactics—it’s about understanding your audience’s needs, values, and experiences. When you prioritize genuine connections over sales pitches, you build trust and leave a lasting impression.
David Wachs is the founder of Handwrytten, a company that provides automated handwritten note services to businesses. With over 12 million notes sent since its founding in 2014, Handwrytten has become the largest provider of this unique marketing solution. Today, David shares his insights on the power of personalized communication in a world dominated by digital outreach. He discusses how handwritten notes can help businesses stand out, cultivate stronger relationships with existing customers, and deliver a higher return on marketing investments compared to traditional methods. Stay tuned!
Resources
- Handwrytten: Your words. In pen + ink.
- Follow Handwrytten on Facebook
- Connect with David Wachs on LinkedIn
Podcast: Play in new window | Download (Duration: 29:05 — 40.1MB) | Embed
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1220: Self-Publish Your Expertise to Build a Lasting Legacy with Scribe Media CEO Eric Jorgenson
Standing out as an expert or entrepreneur in a crowded space can be challenging. A well-written book provides a powerful way to share your expertise and connect with your audience on a deeper level. It not only builds authority but also creates opportunities like speaking engagements, partnerships, and collaborations. More than a business tool, a book becomes a lasting part of your legacy, capable of inspiring and informing for years to come.
Eric Jorgenson, CEO of Scribe Media, has dedicated his career to helping entrepreneurs, executives, and experts share their stories through books. As a best-selling author of the book “The Almanack of Naval Ravikant: A Guide to Wealth and Happiness” with over a million copies sold, he understands the power of publishing. Today, Eric highlights the benefits of self-publishing, the importance of aligning a book with the author’s values and expertise, and Scribe Media’s strategies for client success. He also addresses industry challenges, the influence of AI, and the satisfaction of guiding authors from concept to publication, creating works that leave a lasting impact. Stay tuned!
Resources
- Scribe Media: We help entrepreneurs, executives, and experts write, publish, and market their books. Because it’s not just a book, it’s your legacy.
- Connect with Eric Jorgenson on LinkedIn
- Get a copy of The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson on Amazon
Podcast: Play in new window | Download (Duration: 36:04 — 49.7MB) | Embed
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1219: Build Your Brand and Empower Your Marketing Through Storytelling with Founder Laura Nespoli
Telling your brand’s story can be tricky, especially when you want to make a real connection. It’s about balancing what you offer with what your audience values and needs. Sometimes, it’s less about the exact words and more about how they’re delivered, making sure your message feels genuine. Building that story takes time, but it’s all about highlighting what makes your brand unique. Find what truly sets you apart, and your audience will listen.
Laura Nespoli is the founder of Meshin Movement, a strategic storytelling consultancy that helps startups, founders, and professionals articulate their brand's purpose and connect with their audience. As a seasoned storyteller, Laura has spent the past five years honing her craft and sharing her expertise through her work with various companies, including Fortune 100 brands. Today, Laura shares the power of strategic storytelling in business, emphasizing the importance of understanding the customer's needs, the competitive landscape, and the brand's unique value proposition. Stay tuned!
Resources
- Connect with Laura Nespoli on LinkedIn
- Meshin Movement: Sense, strategy, social impact, and story. Weaving strategic narratives to unite people and inspire movement.
Podcast: Play in new window | Download (Duration: 29:09 — 40.2MB) | Embed
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1218: Deliver Service Now: Drive Referrals and Retain Customers with Customer Service Speaker Vance Morris
Retaining customers while charging premium prices can feel like walking a tightrope, especially when expectations are sky-high. Customers need to feel like they’re getting more than just a product—they want an experience, value, and a relationship they can trust. When retention becomes a challenge, it’s often a signal to focus on deeper connections and delivering consistent quality. Premium pricing isn’t just about what you sell; it’s about how you make customers feel about choosing you.
Vance Morris is a seasoned business consultant with over a decade of experience working for the iconic Disney company. Drawing from his unique expertise, Vance has developed a concept he calls "system magic" – a strategy to create extraordinary customer experiences that attract affluent clients and justify premium pricing. Today, Vance talks about consistent customer retention strategies, including the implementation of a "customer retention system in a box" that combines print newsletters, postcards, and email campaigns to keep businesses top-of-mind with their existing customer base. Stay tuned!
Resources
- Deliver Service Now: Helping Established Business Owners & Entrepreneurs
- Vance Morris: Bring the Magic of Extraordinary Customer Experiences To Your Audience or Company
- Follow Vance Morris on Facebook
- Connect with Vance Morris on LinkedIn
Podcast: Play in new window | Download (Duration: 25:27 — 35.1MB) | Embed
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1217: The RESPECT Framework for C-Suite Leadership, Inclusion, and Business Growth to Earn Employee Trust and Engagement with Organizational Psychologist Gena Cox, Ph.D.
Toxic behaviors from top performers can create a tricky situation where individual success clashes with team well-being. While their results might stand out, the negative impact on workplace culture often ripples far beyond their achievements. Morale suffers, collaboration breaks down, and the long-term health of the organization takes a hit. Addressing this requires valuing the bigger picture over short-term wins, ensuring that success is measured by both results and how they’re achieved.
Gena Cox, Ph.D. is an organizational psychologist, executive coach, speaker, and author. Her book "Leading Inclusion" and her RESPECT ethos framework have been featured in prestigious publications like Harvard Business Review, Fast Company, and Forbes. Today, Dr. Cox discusses strategies for building a respectful work culture and shares her insights on the importance of respect in the workplace and how it can empower leaders to drive connection, collaboration, and innovation. Stay tuned!
Resources
- Gena Cox: 25 Ways to Help Build a Culture of Respect at Work
- Gena Cox, Ph. D.: Strategic Executive Coach & Speaker. Optimize your leadership impact and influence.
- Get a copy of Leading Inclusion: Drive Change Your Employees Can See and Feel by Gena Cox on Amazon
- Connect with Gena Cox on LinkedIn
Podcast: Play in new window | Download (Duration: 33:16 — 45.9MB) | Embed
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1216: Thrive Agency: Transform Your Website Into A Client-Generating Machine Through Video Content Strategy with Digital Marketer and TEDx Speaker Jimi Gibson
Many websites fail to reach their full potential because they don't effectively guide visitors toward becoming clients. Often, the issue lies in unclear messaging, poor design, or a lack of focus on the user experience. A website isn't just a digital business card—it's a powerful tool for building trust, showcasing value, and driving action. When visitors land on a site, they should immediately understand what the business offers and why it matters to them. Without that clarity, it's easy for potential clients to lose interest or move on to a competitor.
Jimi Gibson is an accomplished Digital Marketer, author, and TEDx speaker. As the Vice President of Brand Communication at Thrive Agency, he is passionate about helping businesses transform their websites into powerful client-generating machines. In his book “Chasing Carrots," Jimi shares how anyone can find their purpose. He is also the host of The Thumbody Show where he explores the zany world of entrepreneurship and personal branding. Today, Jimi talks about embracing video content and optimizing website performance. He provides tips on creating compelling headlines, using effective calls-to-action, enhancing readability, and using social proof to build trust and drive conversions. Stay tuned!
Resources
- Email Jimi at jimi@thriveagency.com
- Thrive Agency: Digital Marketing Agency driven by RELATIONSHIPS & RESULTS
- Watch Jimi Gibson's TEDx Talk on You Have Magic Power: Use It For Good
- Get a copy of Chasing Carrots: won't help you find your purpose if you were born to love bananas by Jimi Gibson on Amazon
- Subscribe to The Thumbody Show hosted by Jimi Gibson on Apple Podcasts
Podcast: Play in new window | Download (Duration: 30:09 — 41.6MB) | Embed
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1215: Through Blurred Vision: Overcome Your Obstacles through Resilience and Find Your Light with Author & Speaker Kurt Pangborn
Adversity often feels overwhelming, but shifting how we view it can reveal unexpected opportunities for growth. Instead of seeing struggles as purely negative, they can become moments to learn, adapt, and build resilience. It’s not always easy to find the silver lining, but reflecting on challenges can show us strengths we didn’t realize we had. Sometimes, it’s in those tough moments that we discover the tools and perspective needed to move forward.
Kurt Pangborn is a dynamic motivational speaker, author, and advocate who has turned his personal challenges into a mission to inspire others. Born with congenital glaucoma, Kurt has undergone over 40 eye surgeries and faced the challenge of growing up legally blind. However, instead of letting his disability define him, he has used it as a foundation for his message of faith, perseverance, and purpose, which he shares in his book "Through Blurred Vision." Today, Kurt speaks passionately about his journey, emphasizing the importance of shifting one's perspective on adversity and uncovering the hidden potential within personal struggles. Stay tuned!
Resources
- Kurt Pangborn Speaks: Claim Victory in All Aspects of Life
- Connect with Kurt Pangborn on LinkedIn
- Get a copy of Through Blurred Vision: Claiming Victory in All Aspects of Life by Kurt Pangborn on Amazon
- Email Kurt at kurt@kurtpangbornspeaks.com
Podcast: Play in new window | Download (Duration: 29:58 — 41.3MB) | Embed
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