Interview

719: Micro-Content! Increase Your Brand Reach Using Content Strategies for Social Media, Facebook and LinkedIn Videos, and One Minute Clips with Shay Rowbottom

June 8, 2020

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand.

Quotes

“I truly feel like I'm still one of the only people in the world who gets it. That's why I've been able to grow this business and expand as much as I can because it's in-demand information.” - Shay Rowbottom

“The editing is where the magic comes in. You can shoot the most beautiful piece of video content with an amazing topic. But if you didn't edit it to optimize it for the newsfeed, it's not going to go anywhere.” - Shay Rowbottom

“The education system is ridiculously outdated. It's based on information being unavailable and you needing to go to school for it.” - Shay Rowbottom

Takeaways

07:35 Consistently posting video content on LinkedIn is crucial for building a strong personal brand and gaining traction on the platform.

13:46 Editing and formatting video content for social media is a crucial skill that can make the difference between a video going viral or getting lost in the feed.

21:17 Making use of existing content, such as podcast episodes, and repurposing them into short, attention-grabbing video clips can be an effective strategy for content creation.

25:11 Embracing authenticity and sharing the ups and downs of entrepreneurship can help build a deeper connection with your audience on social media.

31:23 Avoiding the traditional college path and instead focusing on self-directed learning can be a more effective way to develop valuable skills in the digital age.

Resources

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718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott

June 5, 2020

David Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped into existing fandoms to grow their customer base.

Quotes

“We actually looked at two different broad ideas around using fandom for business. The first idea is how can you tap into existing fandoms and get those people to be your customers?” - David Meerman Scott

“The idea of mirror neurons can be used by entrepreneurs who want to grow fans by combining the use of video and photographs with the concept of close physical proximity.” - David Meerman Scott

“The idea here is to let your fans talk about your products and services, and let go of your creations.” - David Meerman Scott

Takeaways

06:37 Tapping into existing fandoms can be a powerful way to grow a business, even in industries that are typically disliked.

13:04 Using video and photography in a way that creates a sense of proximity and connection with customers can significantly boost engagement.

20:27 Letting go of control and allowing fans to shape the narrative around a product or service can lead to greater brand loyalty and growth.

27:03 Strategically timing the launch of a new concept or idea, while having key assets in place, can help ensure it gains traction.

29:46 Embracing an abundance mindset, rather than a scarcity mindset, can allow ideas to spread and ultimately benefit the originator.

Resources

Podcast: Play in new window | Download (Duration: 33:06 — 30.5MB) | Embed

717: Digital Storytelling, Blockchain, Cryptocurrency, Smart Contracts and Initial Coin Offerings (ICOs) with Cryptopreneur Dennis Lewis

June 4, 2020

Dennis Lewis is a seasoned digital storyteller, blockchain marketing specialist, and successful entrepreneur. He has led multiple startups to market and exit. Dennis is the author of the book "Behold the Cryptopreneurs," which aims to educate entrepreneurs about the potential of blockchain technology and how to leverage it in their businesses. Today, Dennis talks about the fundamentals of blockchain, its various applications beyond cryptocurrencies, and the challenges faced by blockchain startups.

Quotes

“Blockchain technology is nothing more than a really fancy bookkeeping system. It is an accounting system for keeping track of data and transactions.” - Dennis Lewis

“The idea that is most inspiring for most entrepreneurs is the idea of a smart contract. A smart contract is built on top of the blockchain, and it's just an algorithm. It's a computer program that embodies a contract.” - Dennis Lewis

“Don't let it overwhelm you. This is like any other technology. Yes, there's a learning curve. You may have to stretch yourself a little bit to really wrap your head around it, but it's not that hard. You'll get there.” - Dennis Lewis

Takeaways

03:06 Blockchain is a secure and distributed bookkeeping system that goes beyond just cryptocurrencies, with potential applications in healthcare, supply chains, and government transparency.

07:47 The blockchain industry has faced challenges with proper business practices, such as having the right agreements and managing resources effectively, which need to be addressed for the technology to reach its full potential.

15:36 Smart contracts, which are self-executing programs on the blockchain, can automate business processes and eliminate the need for intermediaries, improving efficiency and reducing risks.

18:43 Entrepreneurs should educate themselves on blockchain technology and consider how they can leverage it to improve their businesses, as it is a rapidly evolving field that will continue to grow in importance.

22:23 The book "Behold the Cryptopreneurs" by Dennis Lewis aims to provide insights and solutions for the blockchain industry, as well as educate entrepreneurs on the possibilities of this technology.

Resources

Podcast: Play in new window | Download (Duration: 23:41 — 21.9MB) | Embed

716: Gain Visibility to Get Your Audience Listening and Watching: Be Seen in a Big Way with Kathleen Gage

June 3, 2020

Kathleen Gage is a seasoned entrepreneur who has been running her business for over 25 years. She is the founder of Power Up for Profits, where she helps experts gain massive visibility through the power of podcast interviews. As an expert in this field, Kathleen has a wealth of knowledge to share. Today, Kathleen discusses the importance of visibility for entrepreneurs and how podcast interviews can be a highly effective way to achieve this.

Quotes

“Back in the day when I first started my business, it was not as easy as it is today to get the visibility that we can basically get at the press of a button. And yet, many entrepreneurs, many experts, don't do what it takes to get that visibility.” - Kathleen Gage

“Just because you get in front of millions of people doesn't mean they're going to buy your thing, whatever it is. There's an art to doing an interview in a way that drives traffic back to your website, Amazon page, blog, or social media. It's really about the conversations you have.” - Kathleen Gage

“The more podcast interviews you do, the more interviews you're going to have opportunity to do.” - Kathleen Gage

Takeaways

00:14 Gaining visibility is crucial for entrepreneurs to grow their business and revenue.

01:51 Podcast interviews are an effective way to quickly reach a large audience and establish expertise.

02:56 Defining your ideal client profile can help you craft a more compelling pitch to podcast hosts.

06:32 Preparing an expert pitch sheet with your bio, topics, and contact information can streamline the outreach process.

07:35 Building a media room on your website with testimonials and other assets can increase your credibility.

09:05 Repeating your website address twice during the interview can help ensure the audience remembers it.

Resources

Podcast: Play in new window | Download (Duration: 11:08 — 10.4MB) | Embed

715: Do Your Happy and Get the Spark Back to Make Better Decisions: Recover Passion, Re-Ignite Creativity, and Have Fun with Vernon Brown

June 2, 2020

From cover model to CEO, Vernon Brown is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast.

Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process.

While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally.

Quotes

“Fun is underrated. You don't realize that when things get tough, fun is the first thing to go, but it needs to be the first thing that stays.” - Vernon Brown

“We have to give ourselves the space to see the choices, and the fastest way to find that space. When you give yourself that space to see the choices, then you can choose happiness. But in turn, you create that space.” - Vernon Brown“If you're focusing on those problems—the negativity, that's just going to lead to more of that.” - Vernon

Takeaways

00:57 Healthcare workers often neglect their own well-being, leading to burnout and loss of passion. Taking time for personal enjoyment and fun is crucial to maintaining energy and creativity.

01:38 Identifying and eliminating unnecessary tasks and commitments can free up time and mental space for healthcare professionals to focus on what truly matters.

04:24 Revisiting childhood hobbies and interests can help reignite the spark that initially drew people to the healthcare field, fostering a renewed sense of purpose and fulfillment.

05:39 Having an outside expert provide a fresh perspective and practical solutions can be invaluable in helping healthcare workers overcome challenges and rediscover their happiness.

13:33 Challenging perceptions and focusing on finding solutions, rather than dwelling on problems, can lead to more positive outcomes and a better work-life balance.

18:59 Revisiting childhood dreams and interests, even if they seem silly or impractical, can help reignite passion and find practical ways to incorporate them into one's life.

Resources

Podcast: Play in new window | Download (Duration: 24:22 — 22.5MB) | Embed

714: Create Short, Informative, Entertaining Videos to Get Traffic, Grow Your List, Build Trust, and Sell with Colin Hogan

June 1, 2020

Colin Hogan is the Managing Director at Demo Duck, a video production agency. He has extensive experience in creating engaging and effective video content for businesses of all sizes. Today, Colin Hogan discusses educational and transparent video marketing. He emphasizes the need to create videos that not only promote products or services but also provide valuable information to customers.

Quotes

“The more effective videos are not just the ones that are straight up explaining the product or service and doing the hard sell. It's more about educating customers.” - Colin Hogan

“If you are doing something like a pre-roll ad, or you're putting some social post out there, the accompanying copy that you put with that specific video post is going to be important to encourage people to click. Keep it brief.” - Colin Hogan

“If we can stick to brighter colors in our design and animations going forward, that's going to help us leverage a bit more success.” - Colin Hogan

Takeaways

00:52 Educational and transparent video content is more effective than hard-selling product videos.

03:00 Capturing viewer attention within the first few seconds is crucial for video success.

07:51 Experimenting and learning through trial and error is key to improving video performance.

10:28 Leveraging existing marketing data can inform the creation of engaging video content.

14:24 Producing niche, specific videos that address common problems can make them more shareable.

18:54 Demo Duck can provide flexible support for businesses at various stages of video production, from script development to full video creation.

Resources

Podcast: Play in new window | Download (Duration: 22:24 — 20.7MB) | Embed

713: Partnerships, Relationships, Collaboration: Create, Grow and Monetize Your Podcast with Benjamin Shapiro

May 29, 2020

Benjamin Shapiro is a marketing and podcast growth expert. He started his career in business development at eBay and later transitioned into SEO and content marketing. Benjamin has also run his own startup and worked in the marketing departments of early-stage, VC-backed companies. Today, Benjamin shares his journey from consulting to podcasting, the factors that contributed to his success, and his unique approach to podcast monetization, which includes advertorial content, sponsorship advertising, and content syndication.

Quotes

“There’s virality, organic, paid, and partnerships. Those are really the channels. We did organic relatively well based on the name and the way that we titled our content.” - Benjamin Shapiro

“If you are in a hurry and need to get an audience, and you need to prove that the podcast, you need to validate it quickly, you want to lead on paid. You're going to get more $1 in equals one download.” - Benjamin Shapiro

“The important thing to think about is that it depends on what your goals are, and this is where marketing strategy comes in, really building the foundation and understanding what you're trying to accomplish.” - Benjamin Shapiro

Takeaways

01:07 Building a podcast audience and revenue can be achieved through a combination of organic, viral, paid, and partnership strategies.

09:57 Outsourcing tasks like editing, transcription, and publishing can free up time to focus on content creation and guest coordination.

17:10 Experimenting with content formats and lengths can help improve audience engagement and retention.

20:54 Diversifying monetization strategies beyond traditional CPM models can lead to higher-value deals and increased revenue.

28:21 Maintaining a customer-centric focus is crucial for marketers to understand their audience and communicate their value proposition effectively.

Resources

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712: Get Attention From Viral Videos with Adam Lundquist

May 28, 2020

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing.

Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way.

Quotes

“The internet isn't magic. People often ask, "If I put up this web page, is it going to be the next eBay?" Probably not, definitely not, if you don't work at it.” - Adam Lundquist

“At the end of the day, it's still the real world. You still have to close the leads and sales. It's still business.” - Adam Lundquist

“Having the right strategy makes a world of difference. Everything else is somewhat replaceable, but in a business, the unique selling proposition is like yourself. What can you bring that no one else can?” - Adam Lundquist

Takeaways

06:00 The internet is not magic - it requires systematic and organized efforts to succeed in digital marketing.

08:04 Breaking down marketing funnels into smaller, sequential steps can help optimize conversion rates.

15:38 Focusing on quality leads and customer-centric messaging is more important than just chasing vanity metrics.

20:18 Using tools can streamline data collection and analysis to track the performance of marketing campaigns.

23:28 Curiosity and a willingness to experiment can lead to unexpected breakthroughs.

Resources

Podcast: Play in new window | Download (Duration: 24:19 — 22.5MB) | Embed

711: Start With Why and Build Your Interview-Based 7 Hour Book with Nick Raithel

May 27, 2020

Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode:

Podcast: Play in new window | Download (Duration: 27:35 — 25.4MB) | Embed

What is 7-Hour book?
How to decide if writing a book is the best tactic in your marketing strategy?
Factors considered when deciding that publishing a book is the best marketing channel
Determine one marketing strategy in creating a book
What does it mean when we are using our book for self defense?
How is the seven hour book different and what makes it the best solution among others
The 7-Hour book process includes structuring, guided interviews, and book creation

What is the 7-Hour book?

The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it.

It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally provides
entrepreneurs the recognition they deserve.

How to decide if writing a book is the best tactic in your marketing strategy?

Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have.

Factors considered when deciding that publishing a book is the best marketing channel

Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business.

Determine one marketing strategy in creating a book

Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out.

What does it mean when we are using our book for self defense?

It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them.

How is the seven hour book different and what makes it the best solution among others?

It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime.

It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business.

The 7-Hour book process includes structuring, guided interviews, and book creation

Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there.

If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your business, visit their website at Content Corps and create that change in your business!

Quotes

“You have a perspective that others may not have, which you might take for granted, but other people who aren't coming from your vantage point will find helpful and valuable.” - Nick Raithel

“The thud factor is quite literally the sound a physical book makes when it thuds on the desk or table of your prospect or the person you've just met at a business networking event or a meeting, especially in real estate. When it thuds like that, it has an impact.” - Nick Raithel

“This book needs to produce results in my business. It's not just an English essay or a piece of literature. It has to work within a business context, designed to draw people to a website or secure speaking engagements.” - Nick Raithel

Takeaways

06:24 Determining the "why" behind writing a book is crucial to ensure it aligns with the entrepreneur's business goals.

15:07 Structuring a book with each chapter as a potential keynote speech can help maximize its impact and versatility.

18:04 Involving marketing partners in the book's content can lead to increased promotion and engagement.

22:46 Providing a book to potential clients ahead of a meeting can help educate them and protect the entrepreneur's time.

25:51 The Seven Hour Book process streamlines the book-writing journey and focuses on creating a final product that delivers tangible business results.

Resources

Content Corps: Get Your Own Book To Promote Your Business In 7 Hours. With NO Work.

Podcast: Play in new window | Download (Duration: 27:35 — 25.4MB) | Embed

710: Website Redesign & Rebranding: Build Trust Using Hero’s Journey Self-Transformation and Change the World with Chris Yoko

May 26, 2020

Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic.

Podcast: Play in new window | Download (Duration: 22:22 — 20.7MB) | Embed

Things you will learn in this episode:

What is Yoko Co?
Using the Joseph Campbell's Hero Journey Roadmap?
What is the first big step in the Hero Journey concept?
How does Yoko Co help organizations?
What are the common problems that the organizations are experiencing on their website?
How do you decide on what steps to take in helping a business improve their website and web presence?
How long does the process start to take effect?
Do you have a specific company that stands out in terms results after working with them?
Do you recommend for businesses to embody a purpose beyond profit?

> What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites?

- it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this concept to the journey of their clients as they work to leverage their web presence.

> What is the first big step in the Hero Journey concept?

- Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world.

> How does Yoko Co help organizations? What makes them stand out among others?

- Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world.

> What are the common problems that the organizations are experiencing on their website?

- not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website.

> How do you decide on what steps to take in helping a business improve their website and web presence?

Applying the best practices we have to get things started and do the tracking across the whole business

- For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like:

What are social, search impressions, and views of the website look like?
Are they translated into traffic or do they visit the website?
Do these people (traffic) engage in the website? Does the traffic convert in any level?
How do these traffic convert into sales qualified leads?
How did they go through the sales process?
What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners?

>How long does the process start to take effect?

There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change.

> Do you have a specific company that stands out in terms of results after working with them?

- Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon.

> Do you recommend for businesses to embody a purpose beyond profit?

Yes. There's a big difference between organizations authentically concerned, and wanting to create a big impact in the world and organizations who just do it for marketing. We have worked with organizations who aspire to make some change but don't know exactly know what that is in relation to their mission. There's a lot of opportunities on how to create a big impact and make some change in the world but it should something the organization should authentically believe, support, and embody through their mission and values. It helps that Yoko Co has worked with different types of organizations because in one way or another, we can repurpose and borrow information to help our clients see a bigger picture and help them get into that purpose and at the same time improve their web presence.

If you are interested in Chatting with Chris Yoko and the team, visit their website at Yokoco and make that change or redo things with your business on your website.

Quotes

“Your web presence is the single biggest lever you have in terms of being able to communicate with the world. When used correctly, it can truly effect major change.” - Chris Yoko

“More people trust what you say on your website when a person has made a referral to you than any other platform, including third-party review sites.” - Chris Yoko

“Even if you feel like you're an organization that doesn't see obvious ways to support or better the world, there are many opportunities. It makes sense to think about what really resonates with you and what you authentically want to support.” - Chris Yoko

Takeaways

01:07 A website is the single biggest lever an organization has to communicate with the world and drive meaningful change.

07:21 Tracking website metrics and understanding how the website supports the business is crucial for continuous improvement.

13:02 Authenticity and alignment with the organization's mission and values are key when redesigning a website.

15:02 Businesses should consider how they can use their website to support a purpose beyond just profit.

19:42 Having a fresh perspective from an outside agency can help organizations think outside the box and uncover new solutions for their website redesign and rebranding efforts.

Resources

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