Podcast
560: The Salesman Who Doesn’t Sell: Rank, Convert and Tweak Your Traffic Through Smart Content Marketing Strategies with Brian Greenberg
Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn't Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply.
Quotes:
“If it's not something a real company would do, don't do it. I focus my energy on writing valuable content, doing PR, and writing the book to get links to my website so I can compete with the big guys.” – Brian Greenberg
“The number one thing to do for reviews is ask, and the time to ask is at the end, when you deliver the service and ask them a simple question: Are you happy? Are you satisfied?” - Brian Greenberg
“I wanted to differentiate myself, portray myself as the good guy in the insurance industry. I wanted to do it the honest, ethical, and transparent way.” - Brian Greenberg
Takeaways:
11:11 Writing quality content requires time and careful editing, not just quick production.
14:33 Marketing articles beyond your website increases their visibility and impact.
21:08 Smoothing out customer experience bottlenecks can significantly improve conversion rates.
25:13 Fewer, more qualified leads are better than a high volume of uninterested contacts.
27:00 Delegating mechanical tasks allows entrepreneurs to focus on marketing and growth.
Resources
- Brian J. Greenberg (Official Site)
- The Salesman Who Doesn't Sell: A Marketing Guide for Making Money While You Sleep (Book)
- User Testing (Test User Experiences)
- iWriter (Hire A Writer)
- Google Surveys (Create Surveys and Get Results)
Podcast: Play in new window | Download (Duration: 29:23 — 27.0MB) | Embed
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559: Interviews That Convert: Attract and Convince Your Ideal Target Buyer, Master Joint Ventures, and Up Your Networking Game with Nicole Holland
Nicole Holland from Interviews That Convert is a "Podcast Guesting" authority who has been featured in Forbes, Entrepreneur Magazine, and The Huffington Post, as well as countless podcasts and virtual productions. She is often called upon to share her expertise from the live stage with business owners across North America interested in leveraging modern marketing strategies in order to increase their visibility, likability, and credibility.
Quotes:
“I would much rather be in front of 100 people who absolutely are looking for the value that I deliver than 10,000 people who are not looking for me.” – Nicole Holland
“When you're dealing with a prospect in a sales situation, you need to spend time understanding what they want rather than what you want, so that you can propose something that they're already desiring.” - Nicole Holland
“I look for hosts with whom I can develop a relationship, so that when I have clients who could be a right fit, I can help connect them.” - Nicole Holland
Takeaways:
02:25 Be flexible with technology and communication tools when scheduling interviews.
08:35 Quality podcast guesting matters more than quantity of appearances.
15:46 Research your ideal audience and their podcast listening habits before pitching.
20:56 Build genuine relationships with podcast hosts instead of sending cold, generic pitches.
24:41 Create a dynamic podcast guest profile page that's easily updatable and informative.
Resources
- Interviews That Convert (Official Site)
- Nicole Holland (Twitter)
- The Nicole Holland Show (Podcast)
Podcast: Play in new window | Download (Duration: 27:30 — 25.3MB) | Embed
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558: Content Creation Strategy: Become an Authority Marketer, Create a Local Podcast, and Become a Blogging Master with Michael Greenberg
Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.”
Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career.
Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing.
Quotes:
“Google wants to understand from what you type in, what you're thinking of, and then put it on the other end. Google's entire update scheme is to push closer and closer to that.” – Michael Greenberg
“As long as they know who I am and what I do, then the referrals will come.” - Michael Greenberg
“If you have one great piece of content and you promote it for six months, you'll get more leads than if you put out a mediocre piece of content every month and don't promote it at all.” - Michael Greenberg
Takeaways:
04:10 A hybrid human-machine approach can streamline content creation efficiently.
06:55 Creating content is more about expertise and intent than keyword tricks.
10:11 Small businesses don't need to compete with massive content producers like TechCrunch.
17:36 Local podcasting is an excellent networking strategy for building business relationships.
22:25 Promoting one great piece of content is better than creating multiple mediocre pieces.
Resources
- Call for Content (Content Marketing)
- St. Louis Business (Podcast)
- Michael Greenberg (LinkedIn)
- Michael Greenberg (Twitter)
Podcast: Play in new window | Download (Duration: 27:45 — 25.5MB) | Embed
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557: Break Outside Your Comfort Zone, Move Faster, and Be Your Best: Run a Goal-Oriented, Self-Aware, Optimized Online Business with Philip Williams
Philip Williams has been learning about small businesses since the age of 8 at the family dinner table . Raised by a Barber Shop and Auto Salvage Yard owner, Philip climbed the corporate ladder outside the family business. He’s worked in several different industries helping companies solve the right problems first.
He's a 3-time Inc5000 honoree after becoming the CEO of a 17 year old cash strapped company and growing it at 50% per year for 5 straight years. That resulted in two nearly simultaneous acquisition offers from two publicly traded multi-national corporations. He accomplished it all by bootstrapping the business - no outside money.
He's bought and sold a couple companies and been through the highs and lows you can only experience through small business ownership. Today, he helps small business owners build profitable and well respected companies through his consulting firm.
Quotes:
“If you want your team to feel comfortable with sticking their neck out, then when they fall down, it's just like when your two-year-old falls down while learning to walk. You pick them up, hug them, dust them off, let them know it's okay, and we go for it again.” – Philip Williams
“Nobody comes to work to your company every day because they love your balance sheet. They come to work because they know that they love what you do.” - Philip Williams
“Don't worry about the competition. Focus on what you have to do to be your best on Monday, Tuesday, Wednesday, and Thursday. If you run your business like that, in two or three years, you will be the apex predator in your market.” - Philip Williams
Takeaways:
05:25 Breaking out of your comfort zone requires logical planning and a systematic approach to understanding your business's true capabilities.
11:01 Creating an annual award that celebrates mistakes helps build a culture of learning, innovation, and team resilience.
21:43 Focus on being your best every day instead of constantly comparing yourself to competitors or getting distracted by external pressures.
25:27 Keep a personal record of past successes to remind yourself of your ability to overcome challenges and bounce back from setbacks.
28:59 Small businesses between 6-50 employees can benefit from an external perspective that analyzes both operational numbers and team dynamics.
Resources
- Philip Williams: Build a Successful Business (Official Site)
- Philip Williams (LinkedIn)
- PHILIP WILLIAMS : Philip's Business Coaching and Mentoring Products (Site)
Podcast: Play in new window | Download (Duration: 30:56 — 28.4MB) | Embed
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556: No More Mister Nice Guy: Overcome Fear of Success, Head Trash, Anxiety, and Be an Amazing Entrepreneur with Dr. Robert Glover
Dr. Robert Glover is the author of the bestselling book, No More Mr. Nice Guy. His website drglover.com features numerous online self-help courses, workshops, podcasts, groups, and trained coaches and therapists. Dr. Glover lives in Puerto Vallarta, Mexico.
Today, Dr. Robert tells us how to overcome fear of success, what to do if we backslide, and how to be integrated/authentic in our business. He also explains how he was able to better leverage his time to create workshops and information products (courses) in order to increase his income and live the ideal lifestyle.
Quotes:
“Both the nice guy trying to please everybody and the jerk that bullies people are just trying to manage their anxiety.” – Dr. Robert Glover
“As we can learn to soothe ourselves, we can move forward in a more integrated or authentic way, without being in that fight, flight, freeze mode.” - Dr. Robert Glover
“Don't try to do this alone. Find somebody who can help you move through it.” - Dr. Robert Glover
Takeaways:
04:40 Building a support system is crucial for entrepreneurs to stay motivated and avoid falling back into old patterns.
12:30 Recognizing and understanding your anxiety triggers can help you make better business and personal decisions.
26:00 Creating a structured daily routine with clear goals can significantly improve productivity and focus.
32:38 Transitioning from a traditional job to entrepreneurship requires intentional networking and community building.
35:17 Online resources, courses, and podcasts can provide valuable guidance for personal and professional growth.
Resources
- Dr. Robert Glover: Where Intention Becomes Action (Official Site)
- Dr. Robert Glover (Facebook)
- No More Mr Nice Guy: A Proven Plan for Getting What You Want in Love, Sex, and Life (Book)
Podcast: Play in new window | Download (Duration: 39:40 — 36.4MB) | Embed
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555: Goal For It and Bring Your A-Game: Imagine More Success By Following Your Intuition and Getting Out Of Your Own Way with Syndee Hendricks
Syndee Hendricks and her co-host Thomas Hydes run the Imagine More Success Podcast where they provide golden business and life nuggets to enhance your skills, fix current issues and manage new faces of your business. In this episode, Syndee talks about how to set yourself up for massive success, change your way of thinking, always do the right thing, and act without fear.
Quotes:
“It's not so important what falls in your lap, but what's most important is how you deal with it.” – Syndee Hendricks
“Whether it's life or whether it's business, there is only the solution. Without the solution, nothing changes.” - Syndee Hendricks
“If you can't keep yourself clear and unstuck, then you're not going to get to where you want to be.” - Syndee Hendricks
Takeaways:
04:40 Successful podcasts break up content, add engaging elements, and provide quick, useful tips to keep audience attention.
12:30 High self-esteem and low fear can be natural traits that help drive professional success.
22:33 Focus on finding solutions instead of getting stuck on problems, and give people chances to improve.
27:31 If you've been stuck for months, it might be time to find a different or additional coach who specializes in your specific challenge.
34:46 Trust your intuition when choosing resources, podcasts, or learning materials that speak directly to your needs.
Resources
- Imagine More Success (Podcast)
- Syndee Hendricks (LinkedIn)
- Syndee Hendricks (Books on Amazon)
Podcast: Play in new window | Download (Duration: 38:54 — 35.7MB) | Embed
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554: Master Your Customer Avatar, Scale Internal Processes, Scale an Agency, and Make Sales on Amazon Merch with Penji Founder Johnathan Grzybowski
Johnathan Grzybowski is the founder of Penji, an on-demand design service that gives marketing teams quality design at an affordable monthly cost. Penji uses the "service as a service" or "all you can eat" model -- which means you can get an UNLIMITED number of graphic designs for everything from social graphics to Amazon Merch designs for one monthly fee.
Quotes:
“If you're not able to speak their language, then you're not going to be able to sell to them.” – Johnathan Grzybowski
“Getting that data is so critical. It's monumental to the way that you should be building your business today.” - Johnathan Grzybowski
“Instead of copying them, find your own way to make their story or their experiences your own.” - Johnathan Grzybowski
Takeaways:
06:29 Unlimited design services can solve real business problems by providing flexible, quick graphic design solutions without the traditional hiring headaches.
13:05 Knowing your customer avatar deeply is more important than surface-level copying of market trends or competitors.
24:41 Successful entrepreneurs must be willing to forget past methods and pivot quickly to solve emerging market needs.
27:58 Seek advice from curated, high-quality sources like books and reputable podcasts instead of relying on low-quality online forum discussions.
31:37 Building a business can simultaneously solve customer problems and create social impact by providing job opportunities to local communities.
Resources
- Penji: Unlimited Graphic Design, Unlimited Revisions, One Flat Monthly Rate (Official Site)
- Johnathan Grzybowski (LinkedIn)
- Johnathan Grzybowski (YouTube)
Podcast: Play in new window | Download (Duration: 33:48 — 31.0MB) | Embed
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553: Chat Bot Nation: Have More Effective Customer Conversations, Increase Engagement and Build a Cutting Edge Sales Funnel with Peter Lisoskie
Peter Lisoskie is an accomplished Senior Executive and Innovator with more than 30 years of success across high-tech and product development. He holds 12 patents. Mr. Lisoskie has held leadership positions at companies as Division Manager for Hewlett Packard, VeriFone, and Nike he helped develop over 100 new products. While at Nike, he led the division in the development of one of the first Virtual Reality glasses in the world. Peter's industry experience includes bioscience, biomedical, consumer products, computer hardware, and test and measurement industries.
Peter currently runs inViral Business Incubator and is CEO of BOT//NATION, innovating a new technology called Active Attention Design (A2D™). His software and data science teams are developing AutoIntelligent Bots™ utilizing artificial intelligence, neuroscience, Webview technology, databases, progressive web applications, predictive modeling, blockchain, and microservices.
Quotes:
“I don't care what business you are, it's always about the person. The business that has the data has the power.” – Peter Lisoskie
“We got a platform shift coming, and now we're moving into messaging as the new platform. Conversation is the new currency.” - Peter Lisoskie
“What I have learned over the years from doing tests, studies, and research is that in your brain, people are identifying with characters as if they are real, even though they know they're not, and that's very powerful.” - Peter Lisoskie
Takeaways:
01:41 Chat bots are evolving from simple guided conversations to intelligent platforms that can provide personalized, interactive customer experiences.
10:07 Adding personality to chat bots makes them more relatable and increases user interaction.
22:16 Artificial intelligence in chat bots can significantly reduce customer service costs and improve user engagement.
30:31 Progressive Web Apps offer businesses more control and flexibility compared to platform-dependent messaging systems.
35:22 Data science and AI can predict customer sentiment and behavior, transforming sales and marketing strategies.
Visit Chat Bot Nation: Captivate Your Audience Using Interactive Conversational Chatbot Experiences
Podcast: Play in new window | Download (Duration: 39:36 — 36.3MB) | Embed
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552: Personalized SMS Text Messaging for Small Gyms Personal Fitness Trainers with Off Day Trainer David Pitts
David Pitts is the co-founder of Off Day Trainer, a text messaging platform built specifically to help fitness professionals better connect with their network and ultimately, grow their business.
As a former gym owner, a Fitness Sales Manager, and personal trainer, David knows fitness. More importantly, he knows how to make fit pros successful using technology to make their sales cycle faster and client retention last longer.
David's expertise with text messaging has evolved beyond the health and fitness space as he has helped hundreds of merchants across the country learn how to better connect with their network.
Quotes:
“Everything we do is designed with the intention to keep the experience completely personalized. I don't want to feel so much like it's an automated system. I want to feel like I'm engaging a human.” – David Pitts
“The question isn't really should I be texting versus email, it becomes a no brainer that we should be texting, the question becomes what do you text when and why.” - David Pitts
“Everyone does what they're supposed to when they're with their trainer. But not everyone is incredibly successful.” - David Pitts
Takeaways:
05:19 Personalized text messaging can transform client engagement by tailoring communication to individual goals and preferences.
08:25 Rapid response to potential leads is critical, with a narrow 15–45-minute window to maintain their initial interest.
19:33 Automated follow-up systems are essential for converting prospects, as over 90% of sales come through the follow-up process.
21:24 Personalized text reminders with specific details like address make communication more human and effective.
25:03 Focusing on a specific industry first allows for creating precise, high-quality solutions before expanding to other markets.
Resources
- Off Day Trainer: The Smartest Way for Fit Pros to Generate New Clients and Deliver Results (Website)
- Off Day Trainer (Facebook)
- David Pitts (LinkedIn)
Podcast: Play in new window | Download (Duration: 29:05 — 26.7MB) | Embed
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551: Take Tactical Action, Become Personally Fulfilled, and Achieve Binary Stretch Goals with Legacy Coach Damon D’Amore
Damon D'Amore specializes in legacy coaching. By developing custom productivity systems for each individual client relating to their professional and personal development he enables C-Suite and senior executives to accomplish current tactical business goals that ultimately will facilitate their legacy.
He has more than fourteen years' experience working one-on-one with hundreds of the top CEOs, founders and executives in North America including high-profile entrepreneurs and Fortune 100 firms such as Walmart, PepsiCo, DirecTV, NASCAR, Subway and DreamWorks.
Mr. D'Amore is a serial entrepreneur, founder, board member and advisor to multiple international companies.
He also serves as a mentor and guest-lecturer to Top 25 MBA programs such as USC, NYU and Colombia, and acted as spokesperson and host for an American Express and Discovery Channel show promoting entrepreneurship.
Mr. D'Amore founded multiple startups after long careers deep in the media and entertainment sectors coaching C-Suite executives for programs such as Undercover Boss. He began his career in global finance building internal businesses for the market leading firm Cantor Fitzgerald.
Quotes:
“Everybody has the time. It's just a matter of what trade-offs you are willing to make.” – Damon D’Amore
“Before I die, hopefully a long time in the future, I want to have made a measurable impact on society that I can measure to a billion-dollar impact.” - Damon D’Amore
“Every goal that I set with clients has to be very, very specific, where we're constantly tracking it, and we know if we hit it or not.” - Damon D’Amore
Takeaways:
06:15 Most high-level executives want to create meaningful philanthropic impact after their corporate careers.
07:52 Plan your legacy early by dedicating small amounts of time consistently to your passion projects.
09:39 Personal fulfillment comes from making intentional trade-offs in your daily schedule to pursue meaningful goals.
13:34 Successful legacy planning requires strategic networking and becoming a thought leader in your chosen cause.
24:22 Set binary goals that are specific, measurable, and have clear outcomes you either achieve or don't.
Resources
- Legacy Mentor: Accomplish the Business Goals That Will Manifest Your Legacy (Website)
- Damon D'Amore (Official Site)
- Damon D'Amore (LinkedIn)
Podcast: Play in new window | Download (Duration: 26:43 — 24.5MB) | Embed
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