Recent Updates
225: Get Publicity and PR Leads with Dan Janal
Dan Janal from PRLeads.com has a number of easy tweaks you should make in your marketing for huge results. He wants you to create an authority piece (lead magnet) such as "10 Tips to Save Your Marriage." Create a Facebook ad sending people to a (LeadPages) landing page, research your target audience, create a compelling headline and call to action. Create a Facebook post (use Canva.com to generate graphics), boost that post, and re-post it anywhere you can. Test different headlines with A/B testing and improve from there.
Quotes:
“Publicity makes selling easy. If you use PR leads and you get publicity, then you have authority, you have credibility, and people are more likely to know, like and trust you in today's very skeptical world.” – Dan Janal
“Don't count yourself out. Just by working in your job and working with people and knowing what you know, you have a certain expertise that reporters are interested in.” – Dan Janal
“The world is becoming a very, very interesting place, as Facebook, Google, Twitter, Instagram and Pinterest build trust and get people to buy from them.” – Dan Janal
Takeaways:
03:12 Anyone can be an expert if they have real-world experience, even without a PhD or decades of work.
16:46 Facebook ads work best with a small daily budget of $5-$10, allowing you to test different ad versions.
19:05 Success isn't just about ad views, but about getting people to take action on your landing page.
21:26 Mobile-responsive websites are critical since more people are checking content on phones and tablets.
23:09 Marketing strategies must evolve with new platforms and technologies to stay relevant.
Resources
- PR Leads (Facebook)
- PRLeads Plus (Matchmaking)
- Reporters Are Looking for You (Kindle Book)
- Canva.com (Create Graphics For Social Media)
Podcast: Play in new window | Download (Duration: 28:05 — 25.7MB) | Embed
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224: Cover Your Assets Online: Avoid Common Legal Traps and Pitfalls with Lin Eleoff
Lin Eleoff from CoverYourAssetsOnline.com and DIYLegalToolkit.com wants to help you take care of your "baby" (your online business). Many business owners do not properly protect their intellectual property. Many are missing proper website legal documents and use images in such a way that could open them up to lawsuits. Lin keeps things simple for us and explains what we need to do and what to avoid (legally) with our websites.
Quotes:
“If we choose to start our own business, we must embrace the responsibility that comes with it. There is so much good in owning a business, but, much like raising a child, it requires care, attention, and commitment.” – Lin Eleoff
“If you're not growing, your business won't grow. So taking responsibility is part of that growing process.” – Lin Eleoff
“The biggest problem is we don't know what we don't know until someone tells us about it.” – Lin Eleoff
Takeaways:
04:30 Entrepreneurs must take responsibility for their business's legal protection, treating it like a growing child that needs careful attention.
16:15 Using random images from Google Image Search can lead to expensive legal troubles, so always verify image usage rights.
19:13 When receiving a scary legal letter, don't panic and pay immediately; investigate the claim's legitimacy and seek proper verification.
20:19 Preparing legal documents yourself can save significant lawyer fees by doing initial groundwork before professional consultation.
25:41 Internet law is a complex, evolving field that most traditional lawyers might not fully understand, requiring specialized knowledge.
Podcast: Play in new window | Download (Duration: 30:29 — 27.9MB) | Embed
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223: Design a Life That Results in Wealth with Financial Mentor Todd Tresidder
Todd Tresidder is a financial mentor and wealth-building expert who has successfully navigated multiple investment paths throughout his career. Starting from a challenging financial background after college, he developed a passion for economic freedom and strategic investing. Todd has expertise in real estate, business, and paper assets, and runs the Financial Mentor website and podcast. He has created a series of investment courses, including the "7 Steps to 7 Figures" program, and offers a free ebook called "18 Essential Lessons of a Self-Made Millionaire". As an internet entrepreneur and experienced investor, he teaches advanced investing and retirement planning principles.
Todd Tresidder (FinancialMentor.com/3) has three ways of building wealth: real estate, business, and paper assets. Todd has some unique insights when it comes to building wealth since he believes in simplicity and uses math (research) as well as basic principles to create a sound investment strategy.
Quotes:
“As long as I'm going to lead an economic life, I may as well design it to result in wealth.” – Todd Tresidder
“It doesn't do you any good to have a process if it's built on flawed principles.” – Todd Tresidder
“You have to crawl first before you can learn to walk, and then you have to walk before you learn to run, and you have to run before you can sprint.” – Todd Tresidder
Takeaways:
02:37 Design your economic life intentionally to result in wealth, treating it as a deliberate strategy rather than a passive outcome.
10:41 Investing is about understanding processes and principles, not just finding the next hot investment product.
13:44 Low-cost passive index asset allocation is a solid starting point for new investors, but requires long-term discipline and understanding.
18:54 Market extremes provide critical information about potential investment risks and opportunities.
21:12 Diversifying across different asset classes (real estate, business, paper assets) can help build a more robust wealth strategy.
Podcast: Play in new window | Download (Duration: 24:35 — 22.5MB) | Embed
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222: The Book Doctor Is In: Self-Publish a Book, Build Your Platform, and Get Noticed with Stacey Aaronson
Stacey Aaronson is a multifaceted professional in the publishing world, serving as a writer, editor, layout artist, and cover designer. She founded The Book Doctor Is In, a comprehensive service helping authors navigate the self-publishing process from manuscript to market. Stacey demonstrates deep expertise in book production and publishing strategies. Her background includes working with non-fiction writers to transform their raw manuscripts into polished, professional publications that effectively communicate their message and serve their target audience.
Stacy Aaronson from TheBookDoctorIsIn.com and TheSelfPublishingScoop.com says that many authors make huge mistakes when they independently publish their books. Her approach is very step-by-step and detail oriented:
- Consult, proposal, contracts
- Editing process, developmental, structure, cohesive chapters, the right points are in the right chapters
- Copy-editing: bio, picture, grammar, remove cliches, correct syntax
- Illustration and graphics
- Presentation: interior, cover, interior/cover congruency, what's right for the audience, fine tune
- Upload files to CreateSpace and Ingram
- Proof the proof and send to proofreader (edit all the edits together from multiple people
- Re-upload, get printed proofs, catch the small things
Quotes:
“Self-publishing means you take responsibility as the publisher of your book, which requires thinking of yourself in that role.” – Stacey Aaronson
“The best approach from the very beginning is to focus on the pain points of your reader and the problem you are trying to solve for them.” – Stacey Aaronson
“You should be thinking about the audience from the start. That dictates all the different moving parts of the book.” – Stacey Aaronson
Takeaways:
05:32 Self-publishing isn't a do-it-yourself process, but a professional publishing approach requiring expert help across multiple disciplines.
12:41 Understanding your target audience is crucial before writing a single word of your book.
17:05 Building an audience platform should begin months before your book's actual publication.
22:14 A book's success starts with knowing the reader's pain points and solving their specific problems.
30:50 Professional book production typically costs between $4,000 to $6,000 and takes 4-6 months.
Podcast: Play in new window | Download (Duration: 35:49 — 32.8MB) | Embed
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221: Escape from Anxiety, De-Stress and Supercharge Your Life with Peggy Sealfon
Peggy Sealfon is a personal development coach, motivational speaker, and internationally recognized expert in stress and anxiety management. She holds a degree in functional nutrition and has dedicated her career to helping people overcome mental and physical challenges through integrated life strategies. Peggy is the author of the best-selling book "Escape from Anxiety: Supercharge Your Life with Powerful Strategies from A to Z," which offers over 100 practical techniques for managing stress and improving overall well-being. As a life coach, she works with clients across various domains, including relationship issues, health challenges, and personal development.
Peggy Sealfon from 3MinutesToDestress.com wants you to supercharge your life, help you break your patterns, hang onto your available energy, and live a mindful, integrated life. Many of us are caught in cycles where our health or relationships may have suffered due to over-focusing on our business, for example. Peggy have tons of insights, tools, and habits to share with you today.
Quotes:
“We have been conditioned to believe we need more—a bigger house, a bigger car, or even multiple cars—and that having a huge bank account will ensure our well-being.” – Peggy Sealfon
“If you are not eating healthfully, mindfully, and taking the time to eat, but instead eating on the run, in your car, or at your desk, it’s not very helpful.” – Peggy Sealfon
“These physical manifestations indicate an imbalance. It’s not necessarily a malfunction in your neck requiring surgery—though that’s possible—but more often, it’s your body reminding you to pay attention to it.” – Peggy Sealfon
Takeaways:
04:36 Cultural pressure to achieve material success often leads to neglecting personal well-being and happiness.
13:09 Small, consistent breaks throughout the day can significantly improve mental and physical performance.
16:47 Nutrition plays a critical role in brain health, energy levels, and overall life balance.
22:18 Personal growth requires breaking destructive habits and creating new, healthier neural pathways.
26:39 Meditation and mindfulness techniques can quickly interrupt stress patterns and restore calm.
Resources
- Escape From Anxiety (Book And Website)
- 3 Minutes To Destress (Sign Up)
- Peggy Sealfon blog (Free Personal Coaching: 10 minute Call)
- "Escape from Anxiety" (Amazon Book)
Podcast: Play in new window | Download (Duration: 30:00 — 27.5MB) | Embed
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220: Use High Ticket Coaching and Consulting to Scale Your Business with Eric Louviere
Eric Louviere is a seasoned business expert with 20 years of entrepreneurial experience. He has built and sold multi-million dollar businesses and now focuses on high-ticket coaching and consulting. Eric specializes in helping speakers, authors, and coaches scale their businesses through targeted marketing strategies, particularly with Facebook ads and lead generation. He is known for his direct approach to business growth and helping entrepreneurs transition from low-ticket to high-ticket offerings.
Eric Louviere from EricLouviere.com and WebVance.com provides coaching and consulting services to authors, speakers, and business owners of all kinds (for example, one of Eric's clients is a local gym.) In years past, he grew tired of the "cash crunches" that resulted from membership site and e-book income and decided to scale up. Listen in to tons of takeaways about:
- how to avoid spreading yourself too thin
- how to simplify your marketing with "one problem, one solution" thinking
- some huge breakthroughs about Facebook and LinkedIn advertising
Quotes:
“Get really focused on the problem and the solution, as they become the focal point. Then everything builds from there.” – Eric Louviere
“Don't see things from your perspective; step into the customer's shoes. You're providing value to the customer, so understand what they truly want.” – Eric Louviere
“Pick one thing, focus on a problem, and solve it completely. The money will come by the truckload.” – Eric Louviere
Takeaways:
00:44 As a business owner, concentrate on only 3-4 core tasks and outsource everything else to maintain quality and reduce stress.
09:24 Put yourself in the customer's shoes and create solutions that genuinely address their most critical needs.
17:20 Focus on solving one specific problem exceptionally well instead of spreading yourself thin across multiple business areas.
19:42 Shift from low-ticket, high-volume products to high-ticket, value-driven services that truly help clients.
24:54 Your business's growth depends on understanding your ideal client's deepest problems and providing transformative solutions.
Podcast: Play in new window | Download (Duration: 33:41 — 30.8MB) | Embed
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219: Turn Your Hobby into a Business and Achieve Massive Blogging Success with Katie Hornor
Katie Hornor is an international speaker and entrepreneur based in Mexico, where she homeschools five children while running multiple online businesses. She is the founder of BloggingSuccessfully.com and The Blog Connection, a coaching platform dedicated to helping hobby bloggers transform their passion into profitable online ventures. As an author and online business coach, Katie specializes in guiding bloggers through strategies for growing email lists, driving traffic, and creating digital products.
Katie Hornor coaches hobby bloggers to turn their website into a real business. She focuses on your traffic, people, plan, schedule, and hiring.
Hire based on your own weaknesses. For example, hire people to create pinnacle images, Facebook ads, or technical website actions, and give them a 2 to 3 month trial period to test them out.
When improving a blog, Katie looks at the following areas:
- Is the website clean and inviting?
- Is there an offer, a freebie that people can get in exchange for subscribing? Is it an offer that your audience wants, based on Facebook, Twitter, and Snapchat research?
- Is Google Analytics installed and what demographic reads the blog? Based on this, when are people online so we know what time to post?
- Are there any low-hanging product ideas or affiliate programs for this blog?
- Does this website get in front of one audience per week? (Blog, Facebook, email.)
Quotes:
“When we move from hobby to business, we're changing that entire mindset where what I do is not about me anymore, it's about how I serve my people.” – Katie Hornor
“Businesses would not be a business without people. And anytime you have people, you have relationships.” – Katie Hornor
“No one needs more spam or junk mail. You need to be a person offering something of value.” – Katie Hornor
Takeaways:
01:47 Shift from hobby blogging to a business requires changing your mindset from just writing to earning income.
07:55 Your website's first five seconds are critical in showing visitors exactly what problem you solve for them.
17:53 Looking at your website and social media statistics is crucial for understanding growth and making smart business choices.
20:16 When hiring team members, use a clear three-month trial period to ensure a good working relationship without hard feelings.
24:15 Building business relationships creates an environment where everyone can grow together.
Resources
- Blogging Successfully (Request a Free Call with our Team to See How We Can Help You Grow)
- The Blog Connection (Membership)
- Free Gift (Free Gift)
- Breakthrough Coaching with Katie (Coaching)
- Paradise Bloggers (Facebook Group)
Podcast: Play in new window | Download (Duration: 28:31 — 26.1MB) | Embed
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218: Passion, Power, Preparation, and Practice: Become a Powerful, Authentic and Captivating Public Speaker with Pam Terry
Pam Terry is a public speaking coach and marketing strategist with over 30 years of experience helping professionals improve their communication skills. As the CEO and founder of Now Media, she specializes in helping individuals overcome speaking anxiety and become more confident presenters. Pam offers free resources on her website, including an eBook about preparing presentations and a two-question survey for people struggling with public speaking. She is passionate about teaching speakers how to connect with their audience and provide meaningful value.
Pam Terry from PamTerry.com will help you to become a better speaker who prepares, practices, and gives. She has four pillars for you to build confidence with your speaking engagements:
1. Passion: fuel, make a difference
2. Power: knowledge, topic, audience, speaking skills
3. Preparation: outline, intro, close, objectives
4. Practice: does it fit in the allotted time and do people pay attention
Quotes:
“Public speaking is not about the speaker. It's not about you, it's about the audience.” – Pam Terry
“The more you prepare, the more passionate you are about wanting to get up there. Do that presentation and make a difference with people.” – Pam Terry
“If you don't have an audience, there's no presentation. So it is all about them, and you want it to be meaningful for them.” – Pam Terry
Takeaways:
04:45 Public speaking is about the audience, not the speaker's personal fears.
07:31 Pausing during a presentation can powerfully capture audience attention.
12:23 Videotaping yourself helps identify speaking habits and areas for improvement.
22:56 Prepare presentations with clear objectives for both yourself and your audience.
30:43 Authenticity and believing in your message matter more than being perfectly polished.
Podcast: Play in new window | Download (Duration: 34:48 — 31.9MB) | Embed
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217: Facebook Ads: The Secrets to Image Ads, Retargeting, Video Engagement, and Live Streaming with Emily Hirsh
Emily Hirsh is a leading Facebook ad manager and sales funnel strategist who has grown her virtual assistant business and consultancy to a multi six-figure enterprise. Starting initially as a virtual assistant, she transitioned into marketing and now runs a business dedicated to helping entrepreneurs streamline their online marketing strategies. She has over five years of experience in the online business world and has successfully launched an online fitness business with her husband. Emily also created a Virtual Assistant Academy and manages a Facebook group with around 600 members.
Emily Hirsh (click to book a free consultation) is a master when it comes to cutting edge Facebook ad techniques. Here's what's working very well for her lately:
1. provide free training on Facebook: post a stock photo with no text on the graphic
2. retarget people on your Facebook page
3. run ads audience engagements on ads or posts (your warm audience)
Emily has also had great success with Facebook live streaming for 15-20 minutes, usually 10 minutes of teaching and 5-10 minutes of a pitch or Q&A. She recommends that you be consistent with your live streaming and stream at the same time of day for five days in a row. Encourage people to share the stream while live, post an announcement about the live stream one hour prior, post to your personal page and even run ads to a lookalike audience based on people who watched your videos.
Quotes:
“If people love seeing you on video and you delivering good content, they're much more likely to then opt in and see what else you have.” – Emily Hirsh
“Your funnel and Facebook ads are the backbone of your business. They form the core of your marketing strategy and are a powerful way to attract clients and generate leads.” – Emily Hirsh
“Somebody has to see something at least seven times before they really take action and buy.” – Emily Hirsh
Takeaways:
07:45 When testing Facebook ads, create separate ad sets for different audiences and images, and allow ads to run for 2-3 days before making changes to let Facebook optimize performance.
11:26 Facebook Live videos work best when they're longer (15-20 minutes), delivering value upfront and then engaging with audience questions.
13:25 Consistency in content delivery - like weekly live streams at the same time - helps build audience expectation and engagement.
19:48 Facebook ad strategies now focus on building warm audiences through video engagement, retargeting, and creating look-alike audiences based on video viewers.
28:12 Successful Facebook ads require a holistic approach that connects ad strategy with the entire sales funnel, not just isolated ad campaigns.
Podcast: Play in new window | Download (Duration: 32:02 — 29.3MB) | Embed
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216: Interview Connections: Leverage the Power of Interviews (as a Host and Guest) for Increased Traffic to Build Your Business with Jessica Rhodes
Jessica Rhodes is the founder and CEO of Interview Connections, a premier guest booking agency for podcasters and guest experts. She started her career as a virtual assistant while wanting to be a stay-at-home mom, and eventually transformed her podcast booking skills into a successful business. Jessica is the author of "Rock the Podcast from Both Sides of the Mic" and hosts her own weekly podcast. She has built a virtual team that helps entrepreneurs get booked on podcasts and helps podcast hosts find quality guests for their shows.
Jessica Rhodes from Interview Connections provides a service that will book you on podcasts (to promote your sites) and get you guests (to fill your podcast with interview content). Jessica appears on four interviews a month, publishes a weekly blog post, podcast episode, and video. She says that in order to be a great podcast guest, you must do the following:
- be an expert in something
- be a unique guest about that topic
- use your own online presence to create content and get book on your end as much as possible
Quotes:
“Charging for your time just doesn't work. They're paying us for all the connections and relationships we've built, the systems that we've created.” – Jessica Rhodes
“With any marketing you do, there is no quick fix. There is no home run in the first month or two.” – Jessica Rhodes
“Your job is to provide value to listeners, it's not to sell what you have to offer. If you give as much valuable information as you can, that will attract people to me.” – Jessica Rhodes
Takeaways:
08:47 Successful business growth requires shifting from hourly work to value-based pricing and clear service offerings.
13:15 Creating consistent, high-quality content across multiple platforms helps attract and retain audience interest.
18:55 Podcast interviews are a long-term marketing strategy that builds connections and authority over time.
23:09 As a podcast guest, focus on providing value to listeners instead of trying to sell your products directly.
27:32 Podcast hosts should make the guest experience easy and treat guests like welcomed dinner guests.
Resources
- Interview Connections (Website)
- Book guests for your Podcast (Website)
- Jessica Rhodes' (Blog)
Podcast: Play in new window | Download (Duration: 31:14 — 28.6MB) | Embed
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