I'm finally starting to get it. The newbie mindset (or clarity mindset). Your training should "lean" towards the newbies and making a sense of the mess, with some how-to thrown in.
If you don't have a blog, YouTube channel, an affiliate program, and lots of free content or search results where people can find you, then that's yet one more tool that your competitors have at their disposal, that you don't.
Useful content: weekly podcast, weekly video, weekly blog post.
Ideas: roundup your favorite links, post an embed reactor (a YouTube video and your opinion underneath it), become a "data scientist" and share your results
Think beyond just a blog: guest posts, podcast, book, viral videos
Mild keyword stuffing: use phrases people are searching
(Steve Celeste wasn't actually his real name, and his blog is long gone, but you can check out an archive on the Wayback Machine.)
Steve Celeste's blog and marketing training gave me the idea of creating a "build it to sell it" site. We used that model on DailySeminar.com. I didn't want to commit to a chore of having to crank out membership content on a regular basis, so we listed it for sale even as we were launching it. I also made sure things like the Clickbank account, membership software, etc. were all things that could be detached.
The site only had 53 members paying $47/month, but we had 55 "weeks" of content (20 minute Monday training, 20 minute Tuesday training, 20 minute Wednesday interview, Thursday bonus report, and Friday question day) created in advance. That part took about 40 hours of total "work" -- mostly recording training. We launched it on December 15th of (year removed but it was over 8 years ago). By February 27th of the following year, we had a buyer for $32,000 for everything. $32,000 from 40 hours? That's not a bad payday.
How do you decide what info to give away or charge for? The answer: Use the "William Shatner" model (he has 228 acting credits on IMDB, appeared as himself in 357 more appearances, 9 CDs on Amazon, and 70 books on Amazon). Keep putting stuff out there.
Reasons People Buy From You
They love you: they buy everything you put out (top 1%)
They want it (fad or trend): You got in front of a wave, i.e. everyone's talking about membership sites or one click funnels so you're teaching that
They need it: you're solving a real problem (people will always need to know about affiliate programs, copywriting, etc.)
Fear, convenience, entertainment
What path brings people to you? Our favorite Platinum studnet (Dr. Charles) came from a Jeff Mills guest webinar we presented, then he attended our live event in Salt Lake City and joined our Platinum there. Another Platinum client came from a one-time $997 mastermind session we both attended in Las Vegas. Yet another Platinum student of ours came from a speaking gig where I presented an pitched a $997 offer in San Diego.
Blogging and podcasting the "random-ness" (mindset etc) has put me on a path for the big ideas for books and courses. Here's where I stay in inspired and get a "feel" for what's popular and what people want to hear (without becoming a copycat or a me-too):
Facebook: Unfollow the negative nelly, political complainers or time vampires on Facebook and instead follow: BusinessInsider, Entrepreneur Magazine, Inc Magazine, Fast Company.
It's also been helpful seeing bloggers like Tim Ferriss from the Four Hour Workweek write long-form blog posts in an era where people are trying to tell you that attention spans are down. John Lee Dumas from Entrepreneur on Fire consistently publishes 5 podcast interviews per week (now well over 1100+) which I find super cool. IMNewsWatch is yet another example of sites that put out tons and tons of helpful free content that lead to things to buy.
Follow a formula with your writing, like this:
How to (3 things -- each crazier than the last), without (blank) -- add a keyword or two if you can
Questions, categories: create some kind of order or structure from the huge mess of possibilities
7 ways, 12 tweaks, 35 websites
You don't have to write "poetry" as you're not Seth Godin. Provide value and don't worry about rhyming, or being catchy.
Tip of the Week: I use Zapier to either propagate social media, or notify you every day to produce or publish that content. The most prolific writers have a schedule.
Five Steps to Profitable Content Marketing
Part 1: Consistent podcasting. Join us inside of PodcastCrusher.com to get your podcast up and running in 5 minutes, so you can double dip untapped search results and get listed in BOTH Google and iTunes.
Part 2: 5 minute YouTube videos all week to capture those searches. What do people actually search for? Check out 100 competing YouTube videos with high view counts and group them 4-5 categories. If you haven't experimented sending your subscribers to a video or blog post, you need to. It stirs up the list and gets people to login again.
Part 3: Blogging ideas. Here are some ideas if you're stuck:
A. Why did you get started? Early successes and failures B. What angers you? What's being done wrong in your industry and what are you reacting to? C. Or, just give me something helpful
Part 4: Book. Combine your your best stuff (greatest hits) into a Word document. MakeAProduct.com shows you how to use Kindle and CreateSpace to put out your hardcover and softcover books.
Part 5: Accidental sales. This is where you have so much free stuff out there, that it's hard to tell where your sales exactly came from... iTunes, YouTube, Kindle, your blog, or just a plain Google search. Put out something high ticket, or something with a payment plan and yearly support. This is great for software.
Now that you've used content marketing to feel your niche out... what does their business depend on? What tool or service could you put out there to 10X their business and make them depend on you, in a good way? Maybe you create template sites for offline businesses and charge $2400/mo to keep them going (like Lance and I do). Maybe you create a managed AdWords ad maintenance service, or a Facebook ad service.
The point is, many marketers have a scarcity mindset when it comes to being helpful and putting out content. They're "afraid" of sharing anything cool because they're worried that sharing something for free takes out of a paid product.
My answer to that is to use that free content marketing as a way of getting the bugs out, and build something software or service based into your products so it doesn't matter how much "free" information is out there. They still need your software (or tool) to make it happen.
What ways is your marketing talking you OUT of a sale? Some ways are ok: being true to your personality, because you're polarizing -- repelling some and attracting others. You don't have to apologze, and I'll explain why!
But if you repel the "serious buyers" and only attract the "tire-kickers" -- that hurts you long term. What's your goal?
Our marketer of the Week is Robert Cialdini, author of "Influence":
I've used his "six keys to influence" in my speaking, webinars, sales letters and more. The are: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Are you missing one or two of them, or are you skewed way over towards one of these six factors?
Scenarios We're Talking About Today... Are You Guilty of Any Of These
I'm viewing a sales letter for a live chat plugin, but there's no live chat on the page. I'm about to buy a course on copywriting taught by some of the super-old "legends" until the sales letter tells me: by the end of module two, you'll have an idea of how to start your sales letter soon. What?!
I sold a WP sales letter that wasn't actually on WordPress. Better fix it.
Selling an "alternate" webinar service but you're pitching it on GoToWebinar.
Selling an "alternate" landing page plugin but you're selling it on LeadPages.
Blog post saying not to use "admin" as your WordPress login because it's easy to see if it's a valid account. I go to their WP login page, admin is a valid user on that blog.
Selling a podcast course, no podcast. Or just one short episode of a podcast. That tells me you're not a master.
Checklist to "Check For Holes" to Your Own Business
Background: What does someone find when they do their quick "research" on you, or Google search? Selling a book writing course, better have a book in print. Article course, better have some articles. Something impressive.
Testimonials: better check the URLs under each testimonials in your sales letter (don't hyperlink them though) to see if the websites are still there. If not, remove the URL and ask your list for some fresh testimonials.
Bottlenecks: is there an area of your sales letter that "scares" people? Long video, mentioning of too much work (3 weeks)
Negative Social Proof: 100 copies total, only 96 remaining? No one wants it!
Beware of Victim Copywriting: I suffered for 20 years making this so you don't have to. Great, so you'll only get buyers who "delight" in your pain. This is 500 pages, 50 hours, no one cares! Now you're talking me out of a sale.
Gray Areas: fake scarcity, countdown timer, launching/closing/reopening. Unpredictability and urgency to a point. It's a booster, but don't let it become a crutch.
Internet Marketing Lessons
Don't overthink it, but put your best foot forward.
You don't have to be a master with 20-50 years experience, but don't leave yourself vulnerable to research.
Be very careful with "distractions" like live action video, demos, lots of features and case studies to understand it -- less is more!
Because I Can: you're free to say whatever you want, the only consequence is they "vote with their wallets" -- don't condone customer bullying.
Life Lessons from Robert Plank
Any action is better than no action.
It's easier to edit crap than air.
Time sorts out impostors from those who are truthful. Meaning, people aren't going to pay for ads or pay to keep a site going forever if it's not making money.
What to Do Now
Check out Speed Copy to get the best copywriting training out there and close the bottlenecks on your websites
Download and install Paper Template to get your sales letter the best it can be (with a copywriter built into the software)
Setup Your Income Machine (SEO blog, autoresponder sequence, traffic, etc.) to setup a passive income business
Marketer of the week: Stu McLaren from stu.me and Wishlist Member. Rather than share a "breakthrough" I picked up from Stu, I want to tell you that when I present (a webinar or podcast), I imitate his speaking style.
When you speak, speak deliberately! Especially if you're an American and your natural tendency is to slur your words like I do.
Is there anyone in your life who speaks slowly and carefully, without becoming monotone? Then I would suggest you imitate that person's speaking style when you present.
(That's us a few years ago at Inc. Magazine headquarters at 7 World Trade Center in New York City.)
I often "channel" Stu to slow down my speaking, enunciate, and speak more clearly, focus, calm. You can be intense but still make sense. See also: Ray Edwards, Armand Morin.
Fourteen Key Principles: The Common Thread That Runs Through These Successes & Failures
Finishing everything that I start, less notebook doodling
$997, $47 every 2 weeks, 5 payment option, experimenting! Charging high ticket AND low ticket.
Investing in myself: attend conferences instead of stock trading which is gambling and a distraction. Dave Ramsey instead of Jim Cramer.
I don't trust myself: get to the Minimum Viable Product because of the 3 day window.
I'm not smart: I don't know what's going to sell without experimenting and I'm open to new ideas.
Weekly focus: email for the same thing all week. Stick to your guns, don't psych yourself out or let customers bully you
Membership sites: organize both high and low ticket, group multiple sites (but no all-in-one site)
Pitch webinars: do something unexpected, teach a lot and sell hard. Give them a wow moment and not necessarily an aha moment.
Re-marketing: phase out what's not selling and go back in future weeks to promote what's selling (Backup Creator)
Don't delete old sites or content
Your most popular content, marketing and products are the "beginner" stuff
It's ok to repeat your most "powerful" ideas and phrases. How many times have I mentioned Income Machine in podcasts and blog posts? A lot!
Don't be a timid marketer. Welcome pitch emails, upsells, ads. Don't have a buyers only email list or a monthly digest email list. Be on the lookout for what you can absorb/apply, for example, an affiliate bonus package.
Three Biggest Failures
ClickSensor: should have made it an online service
WPLetter (now Paper Template): should have built it out more and controlled the market faster (16k overnight from a 12 minute video)
Action PopUp: should have got the entire marketplace using it, added tons of templates
Bonus: all the PHP products, which made money, but not enough. Lesson: keep publishing things to get to "the good stuff."
Three Biggest Successes
Bulk content creation: books, Daily Seminar, Webinar Crusher monthly, blog, podcast. Just make 12 pieces of content to last you an entire year.
Must-have tool for everyone's business such as Backup Creator: pitch is all about what you can do with it, 100k sites, tie in with our other stuff (Membership Cube) -- yearly renewals, developer license
Pain of disconnect in Membership Cube: selling high ticket, playing with the payment plans, pitching on webinars! (35k in a couple hours)
Bonus: platinum coaching program. Lesson: the first step is getting the button online!
Wise Words to Live By
When you can't change the direction of the wind, adjust your sails.
If you don't change the direction you're going, then you're likely end up where you're heading.
Albert Einstein: "Try not to become a person of success, but rather try to become a person of value."
Napoleon Hill: "Keep your eyes and ears wide open--and your mouth CLOSED, if you wish to acquire the habit of prompt DECISION. Those who talk too much do little else. If you talk more than you listen, you not only deprive yourself of many opportunities to accumulate useful knowledge, but you also disclose your PLANS and PURPOSES to people who will take great delight in defeating you, because they envy you."
The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. -- Winston Churchill
When people say mean things about you, it's a reflection on themselves.
You don't have to be great to start, but you have to start to be great. -- John C. Maxwell
INTERNET MARKETER OF THE WEEK: Marlon Sanders
He's from TheTrafficDashboard.com and the best piece of "strategic" advice I ever heard from him is to: Absorb the changes. This means, if you put out a great product, service, app, etc. and someone copies you, adding a few features, then copy them right back and make it even better. Use their copying of your idea to make your idea one step ahead of theirs.
People give "cliched" advice like: just serve one person, imagine a customer avatar, success leaves clues. Model successful people. What do you do when you're burnt out? Someone "steals" your idea? (No, they copied. Stealing suggests you don't have it anymore.) The best ideas are combinations of 2-3 things. iPhone, Facebook.
Most people have too many ideas, too scatterbrained, pulled in different directions. Most people can't tell the forest from the trees.
Successful FUNDAMENTALS to Model from Other Marketers
High ticket course (profit margin)
Low ticket solution or software (list)
Warm up: free blog posts, YouTube videos, autoresponder sequence with a blend of pitch and content. A short book couldn't hurt.
Platinum coaching program: easy money
Be a thought leader, speaker, innovator, teacher, even if it doesn't come "naturally"
Knock these out one at a time (series) and not all at once (parallel)
Things Angering Me This Week
No real mailing address on your websites? What are you afraid of?
Linking directly to an order form from an email? At least show the "contract" of what I'm getting.
Trying to piece together a solution (i.e. podcasting) when you should have just bought a damn course (Podcast Crusher, uDemy)
Get it working now and connect the pieces later, so you can whip up the interface when you're in that frame of mind. You don't want to over-engineer software OR your business.
8-Step Software Iteration Process (That Also Works for Non-Software Membership Sites)
psuedocode / "ugly" basic interface (text and buttons)
proof of concept
mock-up interface
test cases
working interface
connect it all together
debugging
interface again based on use-cases (iterate)
You might have to do 10-20% more "work" in the long run, but you'll have a more stable product, make the money faster. You sometimes have to "see" a design or interface in action.
Non-software example: first get the results. Show how you can get consistent AdWords traffic. Keep a swipe file. Develop a checklist. Make it easily do-able and easily relatable.
Resources
WP Notepad (Checklists and Fill in The Blank Forms for Your Membership Site)
I know for a fact that you don't stay at home all day, every day. I have hit the wall again and again with a product launch problem, a product creation problem, a programming problem or I just couldn't solve some problem. 10 minute break, 15 minute walk, 30 minute drive, or a 45 minute nap, I come back and I know exactly how to solve my problem.
The next time you leave town, or even better, attend an offline event or a mastermind, even for just a few days, you'll make new connections, get a brand new perspective and solve most of your problems.
But here's the question... what do you bring to these events? And how much of your business do you take with you?
Laptop? iPad? Pen and paper? Second monitor?
I've literally been to events where 100% of all attendees were on their laptops. Not taking notes, not learning, using wifi (and mifi), surfing the web, checking Facebook, wasting time – when they could be wasting time at home!
Do You Really Need That Laptop?
My first question to you is, do you REALLY need to be that connected that you bring your smartphone, tablet, laptop, and notepad in your backpack when you attend these events? The answer is probably not. I've been to events where I tripped over power cords from plugged in laptops. I hosted an event once where one of the attendees plugged in a power strip, two laptops, and a router.
What would happen if you attended a conference and you were 100% focused on what was right in front of you?
Just think about how differently you'd think if your attention didn't have to be "split" all the time. Or if, for a few hours at a time, you were unreachable, no interruptions, just focusing on where you are and what you're hearing and seeing?
Business Building Tasks Only
One of the weirdest experiences I went through was being confined on a train for 48 hours from Sacramento, California to Mount Pleasant, Iowa. I got a heck of a lot accomplished, and part of it was writing 52 articles. I used some as membership content, some were blog posts for my sites, guest blog posts, articles for a print magazine.
This was before Amtrak provided wifi service. It was also before mobile 3G and 4G hotspots existed. Even so, the cellular reception was so terrible that even my GPS device couldn't always get a signal.
I guarantee that if train wifi had existed back then, I wouldn't have written 52 articles. I probably would have used Facebook and Skype, checked my email, read articles, forum posts and blog posts, however.
Think about it. What if YOU were trapped on a train for 2 days and had no internet service? And you had no movies and TV shows left to watch? No books left to read?
You'd probably build your business. Write articles and blog posts, create videos, membership site content, sales letters, you would CREATE instead of wasting time.
Here's what I do at events. I bring in just ONE device into the room. That means it's either JUST my phone, JUST my iPad, or JUST my laptop. I don't have it out 100% of the time, and when I do, I'm not on Facebook, I'm not browsing, surfing, consuming, I'm creating. Once I've finished that article, I shut the laptop down and I'm done.
Internet Security
Here's something that might save your entire business. Never use public wifi to login to most sites. Skype, Evernote, Gmail, Facebook, and most remote desktop software (my favorite is LogMeIn) are all okay to use on public wifi because they use SSL to encrypt those communications.
Let's say you login to your favorite message board, your WordPress blog, or membership site. If the web address doesn't have a "https" at the beginning (instead of "http") or shows a "lock" symbol, then you've just broadcasted your password to everyone within 1000 feet of you. If you login to your cPanel without typing the https or you FTP without checking the box to use FTPS or SFTP, you've just broadcasted your password to everyone within 1000 feet.
Scary stuff. So other than being careful about what sites you visit, what do you do?
Remote Desktop
I have a program called "LogMeIn" installed on my computer. I also have the "LogMeIn" app installed on my iPad. Using this app, I can connect to my computer at home from anywhere. This means I view my screen over there, I can click on anything and type anything. Edit video, record video, access files, login to sites.
Remote desktop is actually GREAT when you want to login, get your computer running (like processing a video), then logout and let it crank away at home.
I've installed the app on my iPhone and on my laptop, so it doesn't matter where I am, if I need to use my computer at home, it's one "tap" away.
Here's another thing. My home computer has RoboForm installed, my laptop doesn't. This means if I lose my laptop (which is itself password protected), my passwords aren't lost. They're on my home computer.
If I need to check my PayPal balance or pay someone and I'm not home, I can just remote desktop and do it -- without setting off alarms with PayPal. If I need to login to a non-SSL forum or website, I remote desktop and do it.
Should you travel? Yes. Do you need to bring your laptop along? Probably not if you have a tablet. Even so, here's what you need to do:
Only have one device "on" you at a time (phone, tablet, laptop)
Use your device for content creation tasks instead of browsing and surfing
Avoid logging into non-SSL sites and use Remote Desktop (LogMeIn) whenever possible
I hope that helps when traveling and building/maintaining/growing your online business.
Internet marketer of the week: Big Jason Henderson from BetterPostureGuaranteed.comBigMarketingOnline.com.
My big breakthrough from him: a membership site doesn't have to be a recurring forever monthly payment. You can create a single payment, or even better, a fixed term site, instead of that old and tired download page, using Member Genius.
Black Friday deals, discounts. It's a drug for your business. Get that quick "hit" that you pay for later.
What you're trying to obtain from the discount is to get non-buyers to buy something low ticket. Get the juices flowing.
I buy from you and you say, check your email for the download link. What? Send me to a membership signup so I get an email and have a lost password link for later. Member Genius takes care of all that.
No support link from your sales letter or your membership site? Time to change that.
Five Things to Identify So You Can Get the Magic Feeling Back
Signal #1: Fear-driven thoughts. Have you been told to "manage your expectations?" Then you're always expecting to be let down. That's not a solution. That's settling!
Serve the needs of those who deserve it (customers), and cut out those dragging you down. Avoid lists of your failures, enemies. What's the point? We become what we focus on AND we become what we repeatedly do. There will be up's and down's in your business.
Signal #2: What's the pattern? Buy that course, find one thing you don't like with it? Refund or just don't implement? Off to more of the same stuff?
What if you implemented exactly as they showed you? Don't be smarter than the person. Who cares if you don't "like" the person. The real test: does it do what you said it would?
Signal #3: Can I just get one thing out of it? Go through it all. Do it all. Russians who copied WW2 planes. They left the dents in.
Signal #4: What can and can't you control? Don't depend on anything external for happiness. Only you can be happy, satisfied, and fulfilled.
Are you setting yourself up for disappointment, because you know you can't control it? My old reliable thought is: "what's good about this, or what could be good about this?"
Signal #5: Have a good support system. As in, a helpful mastermind, mentor, and role model. Kick out those toxic people and instead, get some positive perspective.
What's your goal, anyway? To pick up one extra thing? To master Facebook ads? To figure out how this person got 800 webinar attendees?
"You cannot change others but you can change yourself"
"The highest form of ignorance is when you reject something you don't know anything about." -- Wayne Dyer
If someone is able to show me that what I think or do is not right, I will happily change, for I seek the truth, by which no one was ever truly harmed. It is the person who continues in his self-deception and ignorance who is harmed. -- Marcus Aurelius, Roman Emperor
It helps to know what goal you're after, and then you can monitor those who have what you want.
Are you annoyed that an Internet marketer is marketing to you? Instead of looking at other marketers as people who are "serving" you as a consumer, why don't you look at what successful things they repeatedly do, like consistent products, blogging, and webinars? And model what they do!
Dennis wrote the book from 5BucksADay and has the membership site Earn1kaday. Like me, actually leaves his money-making websites online. What a concept.
If a site makes me money, I'll keep maintaining and promoting it. He has lots of irons in the fire such as a new product and new Kindle book every month.
Complaints of the Week
I'm at your sales letter. Where do I go to login to your membership site?
I bought the "lite" version and I login. Where can I go to upgrade? Marketers delight, 5 site license to unlimited license.
What about an in-your-face upsell or interstitial ad? I want something else you're selling.
You're supposed to "sell the click" in emails but what the heck am I clicking on? You're only telling me about the Pro and Basic packages, launch deadlines, but what it is, in one sentence?
Feature Presentation: Course, Blog, Podcast, Book, DVD
I once found an internet marketer "coach's" page but I couldn't find 1 product, 1 video, 1 book by him or even his last name.
What do people find when they search for you? What about on YouTube? Amazon? You should always be URL dropping or off-handedly mentioning the things you sell on your blog and podcast. Who needs testimonials? Use yourself as you own examples, testimonials, and case studies.
Course: Four milestones for $997 to get in the "high ticket" mindset, then drop that price SLIGHTLY (MembershipCube.com)
Blog: content marketing, cannibalize your Facebook re shares, 5 minute YouTube content: what pisses you off (your opinion) or something helpful (video to create a PayPal mass pay file, or resize an image without Photoshop) (IncomeMachine.com)
Internet marketer of the week: Ray Edwards. Creator of the Rapid Writing Method. He absorbs what Brendon Burchard, Michael Hyatt, Dave Ramsey all do very well -- branding and unification.
A huge breakthrough I got out of his "Writing Riches" book was that just taught straightforward copywriting. Not a lot of silly stories or parables mixed in like others teach you "should" have in a book. What a concept!
Common Cop Outs (That We Just Solved in Today's Show)
My niche is people with money! Who wouldn't want it?
My niche is young people because they're smart, or old people because they have all the money
Split test it!
I'm going to provide value and give everything away for free
I'm still learning
I have an idea but it's already been done before
I have an idea but I'm waiting on someone else to do the work
I'm "waiting" for the right time
A Confused Mind Never Buys!
Delayed buy button and I can't buy, or I can't buy on an iPad
I optin and I can't buy right away, I have to wait for your sequence
I have to buy 3 upsells just to get the thing I actually wanted (Lance says: sell what you sell)
Blogging or posting without purpose (Add Signature plugin and URL dropping)
Too many choices: 2 or 3 at the most. More choices = "experimental" pages (yearly and trial)
Optin page: headline, 3 bullet points, call to action, optin form (no video, no testimonials)
Sales letter: have you noticed they're way shorter? very few words, even. Software is all about the screenshots and features.
Short & To the Point Landing Pages: Keep it Shippable
Make the buy button first, before anything else
Then headline and subheadline
Then the offer stack (what's in it)
Then flesh out the bullet points (dream product), story and transitions
Then create the product after all that!
(PLR placeholder is optional)
Quick Questions Answered in Today's Program
To replay or not to replay?
Non fast forward video?
Squeeze page? What's the exact structure?
What niche? Healthy, wealthy, or wise
What product? Solve an actual problem that's easy for you, tough for others, that people are willing to pay money for, that's repeatable in checklist form, but there's still enough wiggle room for people to be creative. It gets them there and delivers a FAST result
Testimonials? Don't let that hold you back from launching. No review copies, but have an email sequence asking how they like it. When people use it and respond, piece together a testi from their response.
Upsell? This is another "goodie" you don't need right away. It shouldn't "just" be something "bigger" or something lazy like resale rights. It should be "the bigger picture."
Five Dimensions of Knowledge from Jonathan Wells of AdvancedLifeSkills.com
What we actually know
What we think we know
What we would like to know
What we don't need to know
What we used to know
Let's add two more (the hardest ones to sell to you have to "sneak them" inside other ones: what we don't know we don't know, and what we need to know
Internet Marketing
World's largest taxi service owns no taxis (Uber)
Largest accommodation provider owns no real estate (Airbnb)
Largest retailer has no inventory (Alibaba)
Most popular media company creates no content (Facebook)
Largest movie house owns no theaters (Netflix)
Largest software vendors don't write the apps (Apple & Google)
Today's Quotes from Henry Ford
You can't build a reputation on what you're going to do.
Failure is the opportunity to begin again more intelligently.
Quality means doing it right when no one is looking.
Attributes That Should Be Running in Your Head all the Time, Consistently
New Things Coming Down The Pipeline: There is no such thing as luck. (Scientific studies have disproved luck.) You just have to keep putting offers out there and promoting them.
Follow-Through: Finish what you start (focus, minimum viable product, iteration, debugging, refactoring)
Self-Actualization: Know the difference between a lost cause, an offer that's "close" but needs tweaking, and a "home-run" that you should keep rolling.
Creativity: New ways of solving the problem bigger and faster while working under limitations (and making old tired concerts new and exciting to prospects)
Easy & Repeatable Solutions to Your Current Problems
Get all the latest insights with membership sites, passive income, mindset, and more.
About Robert & The Podcast
The Marketer of the Day Podcast interviews entrepreneurs who have been through “the struggle.”
They’ve experienced the headaches of repeat failure, trial-and-error, scaling, delegating, course-correcting, and getting their online businesses to succeed beyond their wildest dreams… and want to help you get to where you need to go.
