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1088: Decode Financial Mysteries and Prevent Business Fraud with CEO of Workman Forensics Leah Wietholter
Ever thought about what happens when a company finds money missing? No one wants this, but it happens a lot. Solving these money mysteries needs skill, a good eye for patterns, and knowledge of data analysis. Looking at financial records can be tough, especially when there's a risk of fraud. The story of money going where it shouldn't affect everyone, from the smallest new businesses to the biggest corporations.
Leah Wietholter, CEO and Founder of Workman Forensics, harnesses the power of the "data sleuth process" in forensic accounting to track down missing funds and expose fraud. Through her innovative approach, she's helped businesses uncover and recover from financial discrepancies and fraudulent activities. Today, Leah will discuss the intricacies of forensic accounting, the methodology behind her data-driven investigations, and her experiences in uncovering financial fraud and testifying as an expert witness. Tune in to learn more!
Resources
- Workman Forensics Website
- Workman Forensics on Facebook
- Leah Wietholter on LinkedIn
- Leah Wietholter Books on Amazon
Podcast: Play in new window | Download (Duration: 23:04 — 31.9MB) | Embed
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1087: Leverage Communities, Prioritize Self-Care and Communicate Inclusively to Stay on Top of Constant Tech Changes with Founder of Creative Maven Heather Cook
Are you struggling to keep up with the constantly changing tech and marketing worlds? Are you overwhelmed by the abundance of available information and unsure where to focus your efforts? Worry no more! Many people feel the same, but they overcame this problem by strategically focusing their efforts on one particular area and getting help from the community. Take a step forward–thrive and survive in this fast-paced world!
Heather Cook, a principal program manager at Microsoft, award-winning marketer, speaker, storyteller, podcaster, and founder of Creative Maven, aims to help people tell their stories and connect with each other for collaborative opportunities. Today, Heather will share the importance of prioritizing learning in a focused area, practicing self-care, and connecting with others through in-person and virtual events to adapt to changes and avoid burnout.
Resources
Podcast: Play in new window | Download (Duration: 26:43 — 36.9MB) | Embed
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1086: Elevate Client-Agency Partnerships, Benchmark Brands and Lessons in Purpose-Driven Marketing from Veteran CEO of Laughlin Constable Anthony Romano
Are you struggling to keep up with the constantly changing marketing landscape? Do you feel like your brand is becoming irrelevant as consumer needs evolve more rapidly than ever before? In today's world, where purpose and emotional connection lead people, you must stop, think, and evaluate whether your brand is truly making an impact on a personal level. Only the brands that can connect with their customers will dominate their respective industries.
Anthony Romano, CEO of Laughlin Constable, knows all too well the challenges that modern marketers face. For over thirty years, he's helped iconic brands from Porsche to Pepsi navigate massive shifts in consumer behavior and cultural trends. Today, Anthony will discuss how you can build a personal experience brand utilizing the five key factors: purposeful, human-centered, contextually useful, culturally connected, and dynamic. Tune in to learn more!
Resources
Podcast: Play in new window | Download (Duration: 40:48 — 56.2MB) | Embed
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1085: The $250,000 Blueprint for Insurance Growth: Conquer Fear to Become an Insurance Superstar with Complete Game Consulting Founder Andy Neary
What does it take for insurance firms to distinguish themselves amidst fierce competition? Strategically navigating market trends and adapting to evolving consumer needs, companies can help cultivate a distinct brand identity. Through different strategies, insurers can effectively position themselves as leaders in an ever-changing industry landscape.
Andy Neary is the founder/marketing consultant of Complete Game Consulting and an insurance industry expert on a mission to help 25,000 agents reach their full potential. Through his consulting firm, he teaches insurance professionals how to build personal brands, develop effective marketing strategies, and embrace sales skills to grow their businesses. Today, Andy talks about overcoming the challenges of standing out in the insurance industry through various strategies. Stay tuned for more!
Resources
- Complete Game Consulting Website
- Andy Neary's Website
- Andy Neary on LinkedIn
- Bullpen Sessions: A Podcast For Insurance Professionals Driven To Reach Their Full Potential with Andy Neary on Apple Podcasts
Podcast: Play in new window | Download (Duration: 25:11 — 34.8MB) | Embed
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1084: Drive 7 Figures Through Customer-Centric Copywriting and Master Email Marketing Basics with Conversion Copywriter Expert and Copy Coach Monica Badiu
In the digital era, where inboxes are battlegrounds for attention, email marketing is key for companies to connect with their audience. This method of marketing is not just about promoting products or services; it's an art and a science, blending compelling copywriting with an understanding of consumer behavior. Good email marketing is about respecting your audience, giving them useful information, and interacting with them beyond just selling them things.
Meet Monica Badiu, an Email Marketing Copywriter and Copy Coach. She has a knack for crafting copy that's not just compelling but also customer-centric. Monica focuses on treating audiences as human beings and delivering value beyond mere sales. In this episode, she talks about the importance of understanding your audience, developing a big idea for your emails, addressing customer objections over time, uncovering and correcting false assumptions about your audience, and adopting ethical email marketing practices. Listen in for advice that could change your approach to email marketing and significantly impact your business's success!
Resources
Podcast: Play in new window | Download (Duration: 28:35 — 39.4MB) | Embed
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1083: Earn More, Stress Less: Short-Term Rental Strategies, Overcome Barriers, and Data-Driven Investing with CEO of Vrolio Jeramie Worley
The growth of the sharing economy has changed the way we travel, live, and invest, especially in real estate. One key area is the short-term rental market, which has expanded a lot with platforms like Airbnb and VRBO. This growing industry has created new paths for real estate investors and agents, providing access to money-making and investment chances that were once hard to get.
Jeramie Worley is the CEO of Vrolio. As the founder of Vrolio, he helps real estate agents and investors increase their net worth through short-term rentals. Jeramie talks about his experience with over $1 billion in short-term rental transactions, the benefits of short-term rentals compared to long-term rentals, treating guests well and providing personalized experiences, trends in the industry like platforms prioritizing customers over hosts, and the rise of branded short-term rentals. Stay tuned for more!
Resources
Podcast: Play in new window | Download (Duration: 35:03 — 48.3MB) | Embed
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1082: Develop Connections, Contacts, Relationships, and Partnerships: Generational Wealth and Social Innovation with CEO of Diamond Lake Minerals Brian J. Esposito
Entrepreneurship goes beyond just earning profits. It’s about building real value that benefits customers, supports employees, and uplifts the community. Entrepreneurs lead the way in business, innovation, and making a positive difference in society. They solve problems, improve lives, and work towards a better world.
Meet Brian J. Esposito, an entrepreneur who’s won awards and leads multiple businesses. He’s the CEO of Diamond Lake Minerals and the Founder of Esposito Intellectual Enterprises, LLC. Brian focuses on new ideas, fair partnerships, and planning for the future. In this episode, he talks about changing how public companies work, dealing with changes in the market, using technology to help society, creating wealth that lasts for generations, and tips for entrepreneurs to grow personally. Listen in for advice that could change your business and life!
Resources
Podcast: Play in new window | Download (Duration: 30:10 — 41.6MB) | Embed
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1081: Nearbound: Expertise to Influence Through LinkedIn Personal Branding and Social Selling with NearPoint Strategies Founder Natasha Walstra
LinkedIn is your new best friend when it comes to professional growth and shaping your image. It's like a vibrant gathering spot where you can flaunt your skills, make meaningful connections with other professionals, and discover exciting new opportunities. Think of it as more than just an online resume - it's a platform for interactions that could be the game-changer in your career; you never know when a potential employer might stumble upon your profile and be impressed by your achievements.
Natasha Walstra is a Personal Branding Expert. As the Founder of NearPoint Strategies, she helps entrepreneurs & sales professionals increase revenue through LinkedIn personal branding and social selling strategy. Natasha talks about optimizing LinkedIn profiles, setting goals and aligning social media activities with business objectives, authentically engaging with others on LinkedIn through thoughtful conversations, balancing relationship building with lead generation, and her "done with you" coaching program. Stay tuned for more!
Resources
Podcast: Play in new window | Download (Duration: 30:40 — 42.3MB) | Embed
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1080: Leading with Emotional Intelligence: Strategies for Organizational Wellness with Founder of Sixth Gear Consulting Dr. Anthony Simmons
Are you frustrated by the lack of engagement in your workplace? Feeling like leadership is lacking direction and inspiration? Many organizations struggle with disconnected cultures, unclear strategies, and unfulfilled employees. But it doesn't have to be this way. There are frameworks you can follow for building high-trust, high-performing teams. By developing self-awareness, empowering individuals, and unlocking their potential, you can transform your organization toward success.
Dr. Anthony Simmons is a retired Navy captain and now a leadership coach and organizational wellness consultant. His focus is connecting people through leadership coaching and emotional intelligence training. Today, Dr. Anthony will discuss leadership strategies, developing self-awareness and emotional intelligence, the framework for organizational wellness, technology in the workplace, and more. Tune in to learn and elevate your life!
Resources
- Sixth Gear Consulting Website
- Dr. Anthony Simmons on LinkedIn
- Championing Organization Wellness by Dr. Anthony Simmons on LinkedIn
Podcast: Play in new window | Download (Duration: 23:32 — 32.5MB) | Embed
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1079: Unpack the Sexy Future of Warehousing with Founder and Host of The Warehouse Podcast Kevin Lawton
Curious about how technology will revolutionize warehousing in the future? With innovations such as automation, robotics, and advanced analytics, warehouses are becoming more efficient and adaptable than ever before. Embracing these advancements promises to streamline operations, increase productivity, and meet the growing demands of modern logistics. That’s why our guest believes that Warehouses are Sexy!
Kevin Lawton is a passionate advocate for the warehouse industry. As the founder and host of The New Warehouse podcast for over 5 years, he creates awareness of the latest innovations in warehousing technology, automation, and logistics. Today, Kevin talks about the latest innovations and technologies transforming warehouses, including automation, AI, robotics, data analytics and more, and how these advancements have enabled next-day delivery and complex logistics operations. Stay tuned for more!
Resources
- The New Warehouse Website
- Warehouses Are Sexy Merchandise
- Kevin Lawton on LinkedIn
- Kevin Lawton on Facebook
Podcast: Play in new window | Download (Duration: 42:11 — 58.1MB) | Embed
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