Marketer of the Day: Internet Marketing Podcast

Recent Updates

643: Fueled By Culture: Create Internal Change, Discover Relentless Persistence, and Empower Brands with Influencer Marketing with Keynote Speaker Marcus Damas

Marcus Damas is an American Entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all time scoring list. Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership as the Founder and CEO of Fueled by Culture.

Fueled by Culture is a burgeoning creative marketing agency that specializes in connecting and empowering brands with influencers through innovative content and experiential event programming. FBC clients and partners include Avion, Lyft, Hooch, and Postmates to name a few. Marcus Damas is also a keynote speaker at marketing conferences around the world.

Quotes

“Corn grows from corn, apples grow from apples. So, goodness comes to you if everything around you is good, and negativity comes to you if everything around you or within you is negative.” - Marcus Damas

“Every part of the journey is a part of the journey forward.” - Marcus Damas

“Circumstance does not make the man or woman; the man or woman makes themselves.” - Marcus Damas

Takeaways

05:34 Networking and taking calculated risks can open unexpected opportunities in business.

08:54 Entrepreneurship can be a powerful path for creating generational change, especially for underrepresented communities.

09:58 Building a company culture based on core values like family, honesty, and hard work creates a strong foundation for success.

13:23 Personal growth and internal change are crucial to overcoming societal limitations.

18:49 Persistence and targeting the right connections are key to landing significant business partnerships.

Resources

Podcast: Play in new window | Download (Duration: 21:34 — 19.9MB) | Embed

Leave Your Comment »

642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote

Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out

of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.

From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.

Quotes

“It's pretty exciting that we can reach people through so many different channels now with the technology available to us.” - Ryan Cote

“Nonprofits use a lot of direct mail because their typical donors tend to be a bit older and often respond better to mail.” - Ryan Cote

“If you're a business owner, you're a marketer. You often don't know what you don't know. I'm still surprised at how many clients we get whose websites are not mobile responsive, and where the calls to action are very weak or missing altogether.” - Ryan Cote

Takeaways

04:07 Repeated marketing touches across multiple channels are crucial for capturing customer attention.

07:29 Direct mail can be highly effective when businesses get creative with formats like video mailers and clear envelopes.

13:39 Integrated marketing campaigns that combine print, email, and social media can significantly improve customer engagement.

16:08 Different industries and demographics respond differently to marketing channels, so understanding your target audience is key.

21:01 A strong website with mobile responsiveness and clear call-to-actions is the foundation of successful digital marketing.

Resources

Podcast: Play in new window | Download (Duration: 25:10 — 23.2MB) | Embed

Leave Your Comment »

641: Scientific Advertising: Find Your Target Audience, Split Test, and Improve Conversions with Facebook Ads Expert Mojca Zove

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.

She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads.

She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.

Quotes

“I'm never going to guarantee success, because no one can guarantee it. What I can guarantee is that I will do my best to earn more and to help you get more profit.” - Mojca Zove

“I always share everything, and I encourage my clients to do the same. That's how people find you, and your product naturally becomes the direction they go in later.” - Mojca Zove

“You don't want to go really complex at the beginning because you'll get overwhelmed really fast, the results won't be as tangible, and you won't get the quality results you need to determine which direction to go next.” - Mojca Zove

Takeaways

02:44 Honesty and personal connection matter more than flashy promises in digital marketing.

06:33 Start Facebook ad campaigns with valuable content that solves real audience problems.

10:57 Experiment with different content formats to understand what your audience prefers.

13:40 Track both Facebook engagement and website conversion rates to optimize ad performance.

16:52 Build marketing funnels step by step, beginning with awareness and gradually moving to sales.

Resources

Podcast: Play in new window | Download (Duration: 25:05 — 23.1MB) | Embed

Leave Your Comment »

640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali

Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content.

Quotes

“I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali

“Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali

“Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali

Takeaways

04:39 Authentic online presence matters more than polished, impersonal branding.

08:38 Social media strategy should always start with clear, measurable business goals.

10:21 Consistent content creation requires understanding your target audience and platform dynamics.

19:22 Video content is crucial for connecting with audiences across different platforms.

21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation.

Resources

Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed

Leave Your Comment »

639: Enhance Performance and Efficiency In Your Organization Using Assessments, Scoring, and Software with Natasha Davis

Natasha Davis, is a Registered Nurse, Branding Strategist and Corporate Trainer. As a certified expert in email & social media marketing and branding, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 15 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, cash flow, customer satisfaction and marketing strategy through the power of impactful branding. Because she uncomplicates the most complicates aspects in business, her clients affectionately refer to her as "The Chief Visionary" Natasha has the ability to quickly identify issues, find solutions, get results and improve outcomes.

Quotes

“Duplicity is ultimately waste, and waste has no return on investment at all—never.” - Natasha Davis

“If you don't have customers, you don't have a business. And if you have unhappy customers, you're not going to have a business for long.” - Natasha Davis

“I don't want to take anyone's money if they don't get what they want. We work very hard to serve people, and that's really important.” - Natasha Davis

Takeaways

04:55 Solving internal problems is often more important than seeking new customers when facing business challenges.

16:15 Small inefficiencies in daily work processes can accumulate to significant financial waste over time.

22:16 Creating a successful business solution requires extensive testing, user feedback, and a phased rollout approach.

25:49 Consultants should focus on providing clear, immediate value and reducing client uncertainty about their services.

29:15 Effective business relationships are like matchmaking - both parties must determine if they are a good fit for each other.

Resources

Podcast: Play in new window | Download (Duration: 30:16 — 27.9MB) | Embed

Leave Your Comment »

638: Get a Website That Converts: Implement a Martial Arts Mindset into Your Business to Create a Powerful Marketing Message, Manage Stress and Become Your Greatest Self with Dr. Joe Schaefer

Dr. Joe Schaefer, Co-Founder of Motiliti, is a digital marketing expert with an incredibly diverse background. In addition to owning a digital marketing agency for over 11 years and working personally with hundreds of business clients, he has a PhD in Neurophysiology from the University of Texas. His clients often call him Doctor Joe, but hundreds other people call him Master Joe as he is also a 7th degree black belt in kung Fu and operates a school of 300+ students in Austin. He has has trained and taught for over 30 years. He brings these various disciplines together into every strategy and tactic he uses to take his business clients to their next level in web marketing.

Quotes

“Business owners often have a huge blind spot when it comes to their website and marketing. They need someone from outside their organization to shake things up a little.” - Dr. Joe Schaefer

“We all know exactly what our website should look like if we were able to set aside our biases and view it as we do every other website.” - Dr. Joe Schaefer

“Anything worth doing is a long journey where you're always kind of restarting it again.” - Dr. Joe Schaefer

Takeaways

05:55 Physical exercise is crucial for entrepreneurs to manage stress, recharge mental batteries, and maintain peak performance.

10:24 When designing a website, prioritize clear conversion goals over aesthetic design - focus on what action you want visitors to take.

19:59 Every website visitor's primary question is usually about pricing, so make it easy and upfront.

22:19 Effective marketing sometimes means making people slightly uncomfortable or even angry, which signals you're saying something meaningful.

28:49 Business growth is like martial arts training: expect challenges, set realistic expectations, and understand success takes consistent effort over time.

31:47 Compare your website with competitors' sites and critically ask yourself why someone would choose your business over others.

Resources

Podcast: Play in new window | Download (Duration: 32:59 — 30.4MB) | Embed

Leave Your Comment »

637: Hire a Full-Time Assistant in the Philippines: Outsource Forum Posting, Programming, Graphic Design, Customer Support and More with John Jonas

John Jonas has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over half a million Filipino resumes and hundreds of thousands of employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.

Quotes

“The thing that really changes people is that there's outsourcing that people know and don't care about because it's kind of subpar. However, there's a different approach that most people aren't aware of. When I stumbled upon it 15 years ago, it changed my life.” - John Jonas

“Once you have this person, you're teaching them more and more. As things start to connect and click with them, you'll need to spend less time with them, and they'll become more capable.” - John Jonas

“The biggest cultural issue you'll run into is that Filipinos want to make you happy. It's an inherent cultural trait, but they also describe themselves as shy. When they say 'we're shy,' it's really about not wanting to lose face.” - John Jonas

Takeaways

06:04 The real breakthrough in outsourcing comes from committing to a full-time worker, even when you're unsure if you can keep them consistently busy.

12:13 Training employees takes time, but creates long-term value and loyalty that outweighs initial investment.

18:32 Hiring full-time workers from the Philippines can dramatically reduce your workload and increase business efficiency.

22:27 Outsourcing works best when you choose tasks you already know how to do, allowing you to teach and transfer skills effectively.

26:10 Cultural understanding is critical when working with international teams, especially recognizing communication patterns and expectations.

32:50 The goal of outsourcing is to buy back your time and shift from working in your business to working on your business.

Resources

Podcast: Play in new window | Download (Duration: 35:12 — 32.4MB) | Embed

Leave Your Comment »

636: Move Beyond Ego to Become a Kind Communicator, Have Compassion and Discover Self-Awareness to Achieve Your True Potential with Elizabeth Barry

Elizabeth Barry is an author, marketing executive and a badass leadership coach. She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.

Quotes:

“The idea of owning vulnerability, whether speaking less or speaking up, is about being a kind and compassionate communicator. It means using less power, less demand, less force, and more authenticity in who you are. It's not necessarily about speaking about feelings but owning them and responding rather than reacting.” - Elizabeth Barry

“We can never blame anyone else for the things we're not getting. We have to look within, and it all starts exactly there, inside.” - Elizabeth Barry

“There's nothing better than learning that other people have done the same thing so that we don't feel alone.” - Elizabeth Barry

Takeaways:

01:30 Personal and professional development starts with looking inward and understanding your communication patterns.

02:10 Getting out of your own way requires understanding and owning your personal vulnerabilities.

06:35 Effective communication means listening more and speaking less with intentional, compassionate words.

17:44 Professional growth happens through small, consistent steps of self-awareness and boundary-setting.

22:59 Fear of vulnerability often prevents people from recognizing their true potential and worth.

Resources

Beyond Ego (Podcast)
Elizabeth Barry Consulting (Official Site)
The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders (Book)
Own Your Vulnerability: Become a Self-Loving Powerful Woman: A Woman’s Guide to Renewal Through Life, Self-love, Career and Spirituality (Book)

Podcast: Play in new window | Download (Duration: 26:30 — 24.5MB) | Embed

Leave Your Comment »

635: Influencer Marketing: Observe Your Competitors, Grow Your Location Based Business, and Think Outside the Box with Brand Evangelist Rev Ciancio

Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors.

He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.

Quotes:

“Be awesome at two things and outsource everything else.” - Rev Ciancio

“You are failing your business if you do not manage your online listings. Three out of four transactions for a business happen online on one of those sites before it ever happens on a business's website. So if you're not managing that information, you're basically letting the internet decide where your customer should go.” - Rev Ciancio

“Having a great website is important, but managing your information everywhere it lives is even more important.” - Rev Ciancio

Takeaways:

05:48 Success comes from being skilled at your core craft while understanding enough about business to make smart hiring choices.

08:48 Track your business metrics closely and recognize when performance stalls, as this signals the need for strategic changes.

16:26 Avoid complex solutions and focus on executing 3-4 simple, targeted strategies that can help your business move forward.

21:07 Before trying advanced marketing tactics, ensure you've covered fundamental marketing bases like email lists and social media posts.

29:08 For location-based businesses, managing online listings accurately is critical since most customer transactions start with online research.

Resources

Foodie Tribe (Website)
Rev Ciancio (Yext Profile)
Rev Ciancio (Instagram)
Rev Ciancio (Twitter)
Rev Ciancio (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:35 — 28.2MB) | Embed

Leave Your Comment »

634: Fearless Wealth: Money Mindset, Question the Obvious, Find Extreme Stability and Implement Powerfully Simple Investing with CFP and NLP Expert RC Peck

RC Peck is a certified Financial Planner (CFP), a Registered Investment Advisor and a Master NLP practitioner. RC Peck is also the author of Fearless Wealth, Simple Steps to Growing and Harvesting Money.

RC Peck is the founder of Fearless Wealth, a San Francisco-based investment education company that delivers unique workshops, training and presentations to the public and companies worldwide. His passion is giving people the facts, the tools and the specific steps necessary to become self-sufficient at managing and understanding their money. However, RC's approach is not what one might expect. He starts where people look last - at themselves. He believes that growing one's money has to start with one's behaviors about money.

Born in Cincinnati, he started trading his own account when he was 15 years old. Since then he's traded commodities in New York City; designed an investment method that protects and grows money more efficiently than Wall Street; and has interviewed hundreds of traders, investors and millionaires on four continents for one purpose - to find out what works. Based on his ten years of financial research, RC published Fearless Wealth Simple Steps to Grow and Harvest Your Money and founded Fearless Wealth Workshops in 1997. You can find RC's work on his website at FearlessWealth.com.

Quotes:

“The main belief system coming is that investing and the economy is incredibly complicated. They build this narrative around how complicated investing is. They say that because it's so complicated, the solution or the answer has to be equally complicated.” - RC Peck

“Most advisors, when it comes to actually growing money, greatly underperform what I call the free market rate of return. So they're not really adding the value they claim you need.” - RC Peck

“There are periods when the market clearly needs a major correction. If you study the transition between one asset to another, once you see it, you can't unsee it. You'll realize, 'Oh my gosh, I've overcomplicated this.'” - RC Peck

Takeaways:

07:26 Most successful financial strategies involve moderation, not extreme approaches.

12:13 Money decisions are not about being passive or active, but about understanding market conditions.

21:15 Opening financial statements won't kill you, despite the fear and anxiety you might feel.

25:44 Making money and keeping money require completely different skills and behaviors.

27:37 Being dynamic and knowing when to switch financial strategies is crucial for long-term success.

Resources

FearlessWealth (Official Site)
RC Peck (Twitter)
RC Peck (LinkedIn)
RC Peck (YouTube)

Podcast: Play in new window | Download (Duration: 32:05 — 44.1MB) | Embed

Leave Your Comment »

633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister

Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

Five Trends with Digital Marketing

content marketing: nurturing leads and prospects into customers
marketing automation: conversion, retention, CRM's, e-commerce
mobile marketing: landing pages, texting
social media marketing: interacting with leads to start selling
e-commerce: B2B & manufacturers

Types of Digital Marketing Campaigns

lead generation (opt-in, free report)
sales conversion (persuade with a sales letter)
trust building (whitepaper, success stories)
retention campaign (get established clients to buy more)
upsells and downsells (cart abandonment, lesser-quantity offers)

Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and e-commerce.

Quotes:

“Content marketing is important because the customer life cycle varies from product to product, company to company. Some prospects that enter a company's funnel may not buy right away. So what do you do with that contact? You don't give up.” - Jeffrey Traister

“If you start advertising, that means you're starting to spend money. As soon as you spend money, you need a way to convert that contact, that lead, into a customer.” - Jeffrey Traister

“One of the great things with automation is that we're able to ask questions to gather information about the audience. By doing that, the audience member will have a greater appreciation of the relationship with you.” - Jeffrey Traister

Takeaways:

01:13 Digital marketing requires a multi-channel approach, focusing on content marketing, marketing automation, mobile strategies, social media engagement, and e-commerce expansion.

14:20 Prioritize content marketing across multiple channels to establish trust and credibility with potential customers.

17:08 Focus on nurturing existing customers to maximize business profits, as retention is cheaper and more effective than constantly acquiring new leads.

19:19 Build a complete sales funnel before investing in traffic, ensuring you have a strategic way to convert prospects into customers.

22:50 Use dedicated landing pages with lead magnets instead of sending cold traffic directly to sales pages or homepages.

26:46 Implement marketing automation to ask questions and gather audience information, creating more meaningful customer relationships.

Resources

Jeff Traister Digital Marketing Automation (Free Report)
Jeff Traister (LinkedIn)
Text "firstname lastname email" to phone number: 561-277-3363

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

Leave Your Comment »

632: Diving Deep Within: Stop Being a Coach Resister, Use the Socratic Method, Discover Your Aspirational Self, and Become Coachable with Melinda Kelly

Melinda Kelly wants to know: are you a "coach resister?"

You're afraid to invest the money? Don't want to give up control to someone else? Think you know better and if you tough it out, it will get better? You've tried and it didn't work, so you won't give it another shot?

Until, maybe, the hammer comes down! Your business hits rock bottom, your partner leaves you, your health deserts you, you're so miserable you're loading up on anti-depressants?

That's usually when someone gets desperate enough to hire a coach. But Melinda J. Kelly says it's a mistake to wait that long when there are so many ways for you to thrive and succeed NOW with a coach that's right for you.

But there's more to it than just hiring a coach...you have to be ready, willing and have the right mindset to make the relationship succeed...and she tells you how you can go deeply within to prepare yourself for a coaching relationship that will take you far beyond what you can do on your own.

She provides the roadmap in today's podcast episode where we discuss Finding Your Coach and Diving Deep Within.

Quotes:

“We are so smart we're stupid. We're so full of knowing everything that we don't realize there are still a few things we don't know.” - Melinda Kelly

“Your friends admire you for your qualities, but they love you for your flaws.” - Melinda Kelly

“Success is getting what you want, but happiness is wanting what you get. Too often, we're chasing somebody else's dream. I want everyone to have everything, but I want it to be their everything.” - Melinda Kelly

Takeaways:

03:54 Asking for help is a sign of strength, not weakness, and can lead to personal and professional growth.

09:08 Being open to feedback requires setting aside ego and truly listening to new perspectives.

19:08 Coaching relationships should be viewed as equal partnerships focused on mutual benefit and learning.

23:12 Self-awareness is crucial in choosing the right mentor and getting the most out of coaching experiences.

27:47 Success isn't just about achieving goals, but about finding happiness and pursuing your own dreams.
Resources

Melinda J. Kelly (Official Site)
Contact Melinda (To receive a copy of her Aha! quiz)
Finding Your Coach: Diving Deep Within Kindle Edition (Book)

Podcast: Play in new window | Download (Duration: 30:46 — 28.3MB) | Embed

Leave Your Comment »

631: How to Get More Organized with LastPass, Google Drive, Google Chrome, MindMeister & Upwork

Robert Plank, host of this podcast and author of The Checklist Mindset, is back to share with you a few powerful tools that will make a huge difference in your happiness, productivity, and throughput.

Quotes:

“If it's important, you'll find a way. If it's not important, you'll find an excuse.” – Robert Plank

“If something makes you uncomfortable or fearful, you should pursue it. Make an effort to face those challenges over and over again.” - Robert Plank

“Don't feel bad if you throw away most of what you write down. Whether it's ideas for information, products, websites, blog posts, or podcast ideas, you need to write down all the bad stuff to get to the good stuff.” - Robert Plank

Takeaways:

00:15 Facing your fears directly is the most effective way to overcome them, whether it's public speaking, money anxiety, or personal challenges.

02:30 Consistently checking and engaging with your finances reduces money anxiety and helps maintain better financial awareness.

10:13 Using digital tools like LastPass and Google Drive can significantly improve productivity, security, and organization in both personal and professional settings.

20:25 Outsourcing repetitive or time-consuming tasks through platforms like Upwork allows entrepreneurs to focus on high-value activities that truly matter.

33:41 Mind mapping is a powerful technique to unlock creativity, generate ideas, and organize complex thoughts, even if most initial ideas are discarded.

Resources

LastPass (password manager)
Google Drive (cloud storage & document sharing)
Google Chrome (internet browser with add-ons including Permanent Clipboard)
MindMeister (online mindmapping tool)
Upwork (delegate)

Podcast: Play in new window | Download (Duration: 42:55 — 39.5MB) | Embed

Leave Your Comment »

630: LaunchPad Co-Working Spaces in Newark, Nashville, Memphis, and New Orleans: Move Your Business into a Distraction-Free, Productive Environment with Chris Schultz and Anne Driscoll

Today, we're talking about co-working spaces with Anne Driscoll (President & COO) and Chris Schultz (CEO) of Launch Pad. Co-working is a great solution for you if you're looking for a more professional appearance, to achieve more focus, productivity, networking, and inspiration. Plus, we cover many aspects of co-working you've probably overlooked. Example: co-working space networks, rentable conference rooms (and podcasting booths), as well as trial periods and multiple packages. Tune in and discover what you need to know about co-working.

Quotes:

“No matter what phase of entrepreneurship you're in, you're trying to make it happen. And we all are, at some level, trying to be a bit bigger than we are.”

“Community is one of the best drivers of principles and guidelines. We use our community to help draft principles, shape operating activities, and guide good behavior.”

“At the end of the day, if you're serious about your work, find a place where you can be serious and feel a sense of belonging. There's nothing lonelier than trying to hustle every single day alone. Having a community of like-minded folks facing the same challenges makes it easier.”

Takeaways:

02:57 Co-working spaces provide a professional environment that helps entrepreneurs stay motivated and focused.

03:33 Working from home can lead to distractions and reduced productivity, making co-working spaces an attractive alternative.

05:19 Networking and community support are crucial benefits of co-working spaces for business growth.

08:02 Flexible membership options allow entrepreneurs to scale their workspace as their business evolves.

15:11 Overcoming imposter syndrome is easier in a supportive, inclusive community environment.

21:20 Successful entrepreneurs take a long-term view when investing in their professional environment.

Resources

Launch Pad (co-working workspace & community)
Launch Pad (Twitter)
Proximity.space (co-working software)

Podcast: Play in new window | Download (Duration: 25:46 — 23.8MB) | Embed

Leave Your Comment »

629: Consulting Success: Scale Up, Find Freedom From Hourly Fees, Fill the Pipeline, and Solve Problems with Michael Zipursky

Michael Zipursky coaches consultants. He wants you to develop a mindset of serving (solving problems) so that you can create powerful systems, attract more clients, and ultimately increase your fees, so you are paid based on results and not hours (or days). Listen in to discover how to set yourself apart, have conversations with your prospects, and fill the pipeline.

Quotes:

“The real realization for people is that clients don't actually care about timing. What they care about is whether they are getting the results they want.” – Michael Zipursky

“The opportunity for consultants is to go deeper and have more meaningful consulting sales conversations before starting a project. This allows you to truly understand the buyer and get to the core of what is meaningful and valuable for them.” - Michael Zipursky

“Give yourself a little more space to understand that these things are not mistakes. They're lessons to be learned and opportunities to improve.” - Michael Zipursky

Takeaways:

02:31 Successful consulting is about solving problems and helping clients reach their goals, not just selling hours of work.

18:33 The key to winning more business is understanding a client's true needs through deep, thoughtful questions.

14:53 Consultants should focus on the value and results they deliver, not just the time spent on a project.

22:33 Fear of failure and desire for perfection often hold consultants back from taking meaningful action.

26:51 Building a consulting business requires a long-term mindset and viewing mistakes as learning opportunities.

Resources

Consulting Success (Website)
Michael Zipursky (LinkedIn)
Michael Zipursky (Amazon)
Michael Zipursky (Twitter)

Podcast: Play in new window | Download (Duration: 31:47 — 29.3MB) | Embed

Leave Your Comment »

628: Marketer of the Day Book Case Study: How I Monetized My Podcast and Earned $4000 Assembling a Compilation Book I Didn’t Even Write

Tune in right now to hear the secrets of creating a compilation book -- plus why, whether you have an existing podcast or are even thinking about creating a new podcast -- you should pursue this avenue to help your podcast interviewees get more exposure!

Click to Buy the "Marketer of the Day" Compilation Book

Quotes:

“If you limit yourself to just internet marketing or just business owners, you're really holding yourself back.” – Robert Plank

“If you hop on five podcasts a day, you could snowball into multiple sources of traffic. Some podcasts will pay out better than others.” - Robert Plank

“This whole networking game with podcasting is huge. You could literally spend all day, every day, hopping on different shows, sharing what you know, and that's it.” - Robert Plank

Takeaways:

09:04 Podcasting allows you to build a network by interviewing diverse guests outside your immediate industry.

13:04 Compilation books offer a unique way to monetize podcast content and create deeper connections with guests.

19:22 Appearing on multiple podcasts can be an effective traffic and brand-building strategy for entrepreneurs.

20:24 Creating a book with podcast guests can provide mutual benefits through shared exposure and promotion.

21:21 Networking through podcasts and compilation books can open doors to future collaborations and speaking opportunities.

Podcast: Play in new window | Download (Duration: 25:40 — 23.7MB) | Embed

Leave Your Comment »

627: How to Make a Passive Income Using Amazon ACX Audible Audiobooks

Robert Plank is back to explain how his wife (and many up-and-coming entrepreneurs) have used the Amazon Audible ACX marketplace to boot-strap their self-funding online business by narrating entire audiobooks. How is it done? What tools and experience are required? What are the steps? It's all explained in today's training.

Quotes:

“It's important to publish consistently—putting out episodes every week, three times a week if possible. But don't let a strict release schedule stop you from doing things.” – Robert Plank

“If a client is always on your mind in a bad way, then you should fire them. Life's too short not to be happy. So if a client is a pain in the butt, wants extra stuff, or wants to pay you less, you can say, 'See you later.'” - Robert Plank

“If it sounds overwhelming, it's a sign that you should hire someone to help with some of the work. This way, you can focus on high-level tasks. The idea is to have so much going on, so much money coming in, and so many clients that you're too busy not to delegate a lot of the work.” - Robert Plank

Takeaways:

00:49 Consistency in content creation doesn't mean you must stick to a rigid schedule; podcasts and creative projects can be flexible and released as you feel inspired.

08:27 Amazon's publishing platforms offer multiple ways to transform written content into different formats, making it easier than ever for authors to reach diverse audiences.

15:13 Audiobook narration on ACX provides flexible income opportunities, with options to get paid upfront or through royalty splits, allowing narrators to choose their preferred compensation model.

27:15 Building a successful voice-over business requires dedicating at least one hour every morning to developing your skills, auditioning, and expanding your professional network.

42:10 True professional freedom comes from having multiple clients, not just one or two, which allows you to increase rates, fire difficult clients, and maintain financial stability.

49:46 Treat your voice-over work as a business, not an art form, by having predictable systems, multiple income streams, and a strategic approach to client acquisition.

56:30 Audiobook narration platforms like ACX offer opportunities for aspiring voice actors to build a portfolio, gain experience, and potentially create a sustainable income stream.

Resources

Audacity (Sound Recorder)
Blue Yeti (Microphone)
VO Success Formula (Voiceover Training)

Podcast: Play in new window | Download (Duration: 1:05:25 — 60.1MB) | Embed

Leave Your Comment »

626: Defeat Impostor Syndrome, Enhance Your Leadership Skills, Self-Confidence and Self-Esteem with Mooniek Seebregts

Mooniek Seebregts has coached since 2002, she also is a speaker and an international bestselling author. In 2013 she became founder and director of The Center for Innovation for Leaders located in Sacramento, California, because she realized that, "People like to go after their full potential, they want to be a great leader, but they often don’t know how to get there."

Quotes:

“Self-development is hugely important. So, if I am not confident on the outside, there is something I need to work on inside.” – Mooniek Seebregts

“As a leader, you always want to take care of yourself first. What we put out will come back to us.” - Mooniek Seebregts

“Difficult employees usually have many layers. They're not just difficult for no reason; there is something underlying why they are seen as difficult or why they feel difficult.” - Mooniek Seebregts

Takeaways:

05:18 We are raised as followers, which makes it challenging to become confident leaders later in life.

09:53 Personal development requires examining subconscious beliefs and choosing which thoughts truly serve us.

14:14 Leadership is a continuous cycle of giving and receiving support, like a figure-eight pattern.

19:51 Understanding and addressing personal unhappiness is crucial for professional growth and team dynamics.

24:14 Journaling can help clear mental clutter and uncover deeper insights about ourselves.

Resources

Center of Innovation for Leaders (Official Site)
Mooniek Seebregts (LinkedIn)
Email: contact@CenterOfInnovationForLeaders.com

Podcast: Play in new window | Download (Duration: 30:42 — 28.3MB) | Embed

Leave Your Comment »

625: Recurring Passive Income from Membership Sites: Get Out Of Idea Mode, Let Your Customers Vote Using Their Wallets, and Milestone Your Way to Internet Marketing Success

If you've ever thought about making money from a membership site, you'll want to listen in as Robert discusses what you need to do to keep things simple, hit real goals, and get out of idea mode so you can start making money. (Thanks for write-in questions from Howard Hopgood, Julie Robitaille, Vernon Jeter and Joe Donnalley).

Burnout -> better goals
Follow through -> accountability
Progress -> take a focused 20 minutes to knock out the first step
Motivation -> people, milestones, results
Clarity -> journaling

Quotes:

“Motivation comes and goes, and you don't need it to take action. It's nice, though, if you have it. The way to get your motivation back is to be around people who interest you.” – Robert Plank

“Shut out the distractions, shut out all the millions of choices, because unless you do, you're going to be trapped in that bubble of mediocrity.” - Robert Plank

“If you're burned out, it means you need to have better goals. If you lack follow-through, it means you need accountability.” - Robert Plank

Takeaways:

04:40 Start your membership site by solving one specific problem for your target audience, not trying to solve everything at once.

12:15 Focus on creating a simple, low-ticket product first and prove its concept before adding complex features or increasing price.

22:30 Your motivation doesn't need to be constant; commit to taking small actions even when you don't feel excited about the task.

31:20 Let your customers guide your product development by listening to their questions and feedback.

38:50 Success isn't about a massive launch, but about consistent small steps and gradually improving your offering.

Join Membership Cube to Create Your Passive Income Site Today

Podcast: Play in new window | Download (Duration: 48:12 — 44.1MB) | Embed

Leave Your Comment »

624: How to Create, Promote, and Monetize Your Podcast Business (Your Questions Answered)

Robert is back answering YOUR questions about podcasting: what equipment to buy, what to talk about, how to market it, and additional possibilities you may not have thought of...

Quotes:

“If you haven't talked to someone on the phone, Skype, Zoom, GoTo Webinar, or something similar—if you haven't had that immediate human interaction in your industry this month—then maybe that's something to look into.” – Robert Plank

“When you put out a lot of content, you won't know at first what's working and what's not working.” - Robert Plank

“There are no bad ideas with your podcast. The only bad idea is not putting them out there. So, be bold and put out podcast episodes on all kinds of random stuff.” - Robert Plank

Takeaways:

00:14 Podcasting gives you total control over your business, letting you set your own rules and format.

06:24 Your podcast doesn't need to follow strict guidelines - you can be genuine, get to the point, and create something unique in your niche.

07:15 The key to overcoming business burnout is helping people solve real problems they're struggling with.

53:35 Start simple with podcasting: record a quick 5-minute episode about yourself and your expertise.

01:01:30 Podcasting allows you to share knowledge in bite-sized, easily digestible audio content that people can consume anywhere.

Resources

Podcast Crusher: setup your own podcast
MindMeister: mindmapping, Google integration, sharing
Bonjoro: create quick thank you videos for your customers

Podcast: Play in new window | Download (Duration: 1:07:38 — 61.9MB) | Embed

Leave Your Comment »

623: Toastmasters: Improve Your Presentation Skills and Become a Better Stage, Webinar and Podcast Speaker

In today's episode, Robert explains one of his "getting out of the house" hobbies that also benefits his marketing business, podcasting, speaking skills and more, and it's called Toastmasters. This is a club you can join with regular meetings you can attend to develop your presentation ideas and enhance your speaking skills. Tune in to hear all about it.

Quotes:

“There's nothing wrong with an awkward silence. When you present, talk, and pause for effect, it’s perfectly fine. In fact, it can make what you say more powerful.” – Robert Plank

“Who cares if you have the best information if you can’t get and keep people’s attention? Who cares if you have the best information if you don’t leave people wanting more?” - Robert Plank

“If you ignore your speaking skills and think you can wing it without practice, those who do practice are really gonna smoke you.” - Robert Plank

Takeaways:

00:16 Joining Toastmasters can significantly improve your communication skills across personal and professional settings.

09:57 Reducing filler words like "um" and "ah" makes presentations more powerful and engaging.

14:19 Practicing public speaking helps overcome fear and builds confidence in presenting ideas.

19:52 Toastmasters offers a structured environment to experiment with presentation techniques and storytelling.

22:38 Speaking skills are crucial for success, whether in a corporate job or as an entrepreneur.

Resources

Toastmasters: Find a Club Near You (Site)
Toastmasters (Twitter)
Toastmasters (Facebook Group)

Podcast: Play in new window | Download (Duration: 24:21 — 55.9MB) | Embed

Leave Your Comment »

622: VO Success Formula: Create a Voiceover Income from Freelancing

Tune in to today's episode to discover how to generate a "side hustle" freelancing income using voiceovers and Fiverr.

The formula explained is what Lance Tamashiro used to earn $4200 per month from Fiverr, and what Robert's wife used to recently land a $1500 audiobook, $90 earned in 10 minutes, and $250 in 20 minutes, and $300 in 40 minutes. We consider this assembly-line, "hard for others but easy for you" style freelancing an easy way for you to generate side income, especially if you're just getting started online OR are in need of extra money.

Visit VO Success Formula to Discover Fiverr Voiceover Secrets

(Note: the income claims discussed in today's episode are entirely our own and any income you generate is completely up to your efforts. Nothing is guaranteed.)

Quotes:

“Whatever you're doing to make money, I will never look down on it, because we all have bills to pay. I respect what you're doing to make ends meet, even during lean times.” – Robert Plank

“If what you're doing is something you hate, isn't sustainable, or if you're claiming to make millions but are only making a few hundred dollars a month, that is a problem.” - Robert Plank

“The healthy way to look at Fiverr is that it's like Amazon, eBay, or Craigslist. It's a place where people are ready to buy from someone, including you, and they’re ready to do it right now.” - Robert Plank

Takeaways:

04:40 Starting a side income doesn't require complex skills; simple voice recording can generate quick cash.

07:20 Dedicating just one hour daily to voiceover work can produce significant monthly earnings.

10:20 Fiverr offers a flexible platform where you can gradually increase your rates and add service extras.

19:38 Successful voiceover freelancers can build repeat client bases that generate substantial annual income.

28:02 Improving your recording speed and efficiency directly increases your effective hourly earnings.

Podcast: Play in new window | Download (Duration: 32:55 — 75.5MB) | Embed

Leave Your Comment »

621: Succeed By Failing 90 Percent of the Time: Pay Attention to What’s Working and Apply the 80/20 Rule to Your Productivity, Google Ads, and Facebook Ads with Perry Marshall

Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.

More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.

Quotes:

“Marketing always aligns with existing trends and natural forces in the marketplace. Anything effective in marketing works because it harmonizes with these larger forces, and you're simply directing or steering them slightly.” – Perry Marshall

“There are certain kinds of salespeople and sales modalities. If you put the wrong person in the wrong modality, you're just pounding a square peg into a round hole, which frustrates everybody.” - Perry Marshall

“The world is increasingly chaotic, making it harder to predict the future based on the past. It's becoming more difficult to foresee which product will go viral tomorrow based on what went viral today.” - Perry Marshall

Takeaways:

04:40 Fail fast and seek early customer validation by asking people to pay for your product before fully developing it.

14:01 Focus on the 20% of your skills and customers that generate 80% of your business results.

20:42 Stop trying to improve weak areas and instead concentrate on your natural strengths and talents.

35:45 Pay close attention to your reliable, low-maintenance customers who consistently generate steady business.

41:43 Recognize that business success often comes through incremental steps and experimental approaches, not overnight miracles.

Resources

80/20 Sales and Marketing (Book, 1¢ Offer)
Perry Marshall (Facebook)
Perry Marshall (LinkedIn)

Podcast: Play in new window | Download (Duration: 51:17 — 117.6MB) | Embed

Leave Your Comment »

620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts and More with Monica Louie

Monica Louie uses her expertise in Facebook & Instagram ads to help entrepreneurs skyrocket their profitability. After discovering the wonders of paid advertising and seeing amazing results herself, Monica has built a thriving agency for major brands and solopreneurs alike. Do you want to create campaigns that convert too? Discover how to flourish with Facebook ads through Monica's step-by-step course at FlourishWithFBads.com. Ready for her team of ads rockstars to handle the ads management for you? Apply to work with Monica and her team at MonicaLouie.com/WWM.

Quotes:

“If a client doesn’t have an established following online, then the targeting needs to be more creative. If the client already has a great following on Facebook, website traffic and email list, then the goal is to grow their audience and get more people to their website or products.” – Monica Louie

“One of the great things about Instagram ads is that even if you don't have that large Instagram following, it almost doesn't matter when it comes to ads, because you can create those audiences within Facebook, and then use them with your Instagram ads as well.” - Monica Louie

“When you're thinking about creating an ad, pay attention, scroll through your own newsfeed and see what stands out at you, what makes you hesitate, what makes you pause for just a moment, and start reading further. And then use that as your own inspiration when coming up with an image idea or a video idea for your ad.” - Monica Louie

Takeaways:

02:00 Instagram ads can be powerful for businesses with visually appealing products or services, especially for younger demographics.

08:36 Facebook and Instagram offer advanced targeting options, including look-alike audiences based on email lists and website traffic.

16:10 Staying updated with platform changes and learning from successful ad examples is key to effective digital marketing.

19:54 Narrowing down audience targeting can significantly improve ad conversion rates by focusing on specific interests and demographics.

33:00 Continuously testing and refining ad strategies is crucial for successful Facebook and Instagram advertising.

Resources

Monica Louie: Facebook & Instagram Ads Management (Official site)
Flourish with FB Ads (Facebook ads course)
Monica Louie (LinkedIn)

Podcast: Play in new window | Download (Duration: 34:29 — 79.1MB) | Embed

Leave Your Comment »

619: Ace the Game of Viral Content, Attention Getting, and Traffic with Vin Clancy

Infamous growth hacker Vin Clancy's went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero adspend.

He's since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their audiences and businesses.

Quotes:

“The secret is using the cheat codes of the internet to get a competitive advantage. I learned how to create viral content. I started to get people to write it for me and I learned how to make that go viral.” – Vin Clancy

“Growth hacking is doing whatever it takes to get a lot of traffic basically for free or cheap. And what's interesting about that is because we're all addicted to our phones and our screens, things can pass around very fast in a way that was never possible before.” - Vin Clancy

“Online magazines were my entrance into this world back when I was on welfare. Now, I guess, I'm a full stack business person.” - Vin Clancy

Takeaways:

03:00 Speed and timing are critical when creating viral content, with seconds mattering more than hours.

08:20 Growth hacking is about achieving significant results with minimal resources and creativity.

12:03 Always start marketing efforts by understanding and maximizing value from existing customer lists.

14:25 Using humor and unexpected approaches can help your messages stand out in professional communication.

17:47 Automated tools can dramatically streamline social media and networking efforts.

Resources

Vin Clancy (Official site)
Ace the Game (Book)
Vin Clancy (LinkedIn)
Vin Clancy (Twitter)
Traffic and Copy (Facebook Group)
LinkedHelper (Connect with LinkedIn users)
ReBump (Email follow-up sales tool)

Podcast: Play in new window | Download (Duration: 23:57 — 55.0MB) | Embed

Leave Your Comment »

Recent Updates

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Five Trends with Digital Marketing

Types of Digital Marketing Campaigns

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Quotes:

Takeaways:

Resources

This Week's Friends of the Show

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Quotes:

Takeaways:

Resources

Done For You Podcasting

Signup for Free Report

About Robert & The Podcast

Recent Posts

Categories