Recent Updates
516: Simple Creative Marketing: Build a Foundation, Experiment, Repurpose, and Go Big in Your Content Marketing with Anfernee Chansamooth
Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups.
Five Key Challenges
- prioritization: getting activities in order for maximum ROI
- marketing expertise
- misalignment in marketing: sales vs. objections
- systems/process: team
- insufficient data to make smart decisions
Quotes:
“We're all about taking something that is potentially very confusing for a lot of people and simplifying the steps to help small businesses and startups acquire leads online.” – Anfernee Chansamooth
“A lot of founders produce good quality content, but they're not doing enough work to get it out there and in front of the right audiences.” – Anfernee Chansamooth
“It's not about trying to replicate someone else's model or personality because there are people who resonate with who you are as a business and as a voice.” – Anfernee Chansamooth
Takeaways:
04:40 Quality content matters more than quantity when marketing your business online.
12:30 Repurposing a single piece of content across multiple platforms can maximize your marketing reach.
22:15 Not every potential customer is ready to buy immediately; some are in research mode and need to build trust.
27:20 Startups should focus on one key marketing activity that can potentially double their leads in six months.
32:00 Having clear marketing systems and processes is critical for consistent business growth.
Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing
Podcast: Play in new window | Download (Duration: 39:58 — 36.7MB) | Embed
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515: Digital Marketing Support: Get Traffic from YouTube, Make Sales by Educating, and Land Clients with Ryan Perry
Ryan Perry is the CEO of Simple Biz Support located in the heart of wine country California. He first started video marketing in 2009 because he wasn't much of writer, but could talk. His YouTube channel focus is helping small business owners harness the power of video marketing to generate leads and sales. Since 2012, viewers have consumed 295,926 minutes of content. That's over 205 days of non-stop binge watching.
Quotes:
“If you create relevant, educational videos around your industry, you will position yourself as an expert, and people will want to check out your information.” – Ryan Perry
“It's really not about your business. You, in this equation, do not matter. It's about your target audience. What are their interests? What are their concerns? What are their fears?” – Ryan Perry
“Digital marketing, the internet, social media, YouTube, and podcasts allow you to present yourself as how you want versus necessarily where you are in life today.” – Ryan Perry
Takeaways:
03:34 Consistency in content creation is crucial for building a strong online presence and attracting potential clients.
07:37 Create video content that solves specific problems for your audience, going deep into one topic rather than being broad.
16:17 Focus on your audience's interests, concerns, and fears instead of talking about yourself.
20:33 Use YouTube strategically by initially keeping videos private and building initial views before making them public.
24:28 Start with simple equipment and prioritize message quality over production value.
Visit Simple Biz Support: Video Marketing & Digital Marketing Agency
Podcast: Play in new window | Download (Duration: 28:54 — 26.5MB) | Embed
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514: Faith, Family, Fitness, Friendships, Finances, and Fun: Get Unstuck, Create Systems That Scale, and Grow Your Business with Clay Clark
Clay Clark is the former United States Small Business Administration Entrepreneur of the Year for the State of Oklahoma and the founder of 5 multi-million dollar companies (including: EpicPhotos.com, MakeYourLifeEpic.com, DJConnection.com, EITRLounge.com and Party Perfect (now PartyProRents.com). He is the founder of the Thrive Time Show Business Coach Program (ThriveTimeShow.com), and the co-host of the daily 2-hour Thrive Time Business Coach Radio Show and Podcast.
Quotes:
“You have to be eccentric to be successful. You have to do things the opposite way that everybody else is doing. You have to almost pet the proverbial cat backwards to be successful.” – Clay Clark
“You either pay now or pay later with just about every decision you make about where and how you spend your time. What gets scheduled gets done.” – Clay Clark
“Public relations is like gift wrapping. We live in a culture where we gift wrap everything: our politicians, corporate heads, movie and TV stars, and even our toilet paper.” – Clay Clark
Takeaways:
05:08 Build systems that can scale your business beyond your personal efforts.
10:06 Block out one hour daily for strategic planning and working on your business, not just in it.
12:34 Know exactly who your ideal customers are and focus marketing efforts specifically on them.
24:33 Create a simple three-legged marketing approach instead of trying to use countless marketing channels.
28:05 Aim to get 1,000 rejections monthly as part of your business growth strategy.
Podcast: Play in new window | Download (Duration: 32:13 — 29.6MB) | Embed
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513: Social Media Strategy: Focus on Customers, Build Relationships, Research and Engage with Charlotte Chipperfield
Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies.
In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online.
Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more.
In this episode of Marketer of the Day, Charlotte explains why successful social media starts with understanding your brand and your audience before creating content. She discusses common mistakes businesses make—posting without strategy, neglecting engagement, and failing to track performance—and outlines how her team approaches social media through brand audits, audience research, and platform-specific strategies. Charlotte shares real-world examples from the wine and food industries, highlights the importance of relationship-building over quick wins, and emphasizes that social media is a long-term investment. Listeners are encouraged to revisit their brand foundations, use analytics to guide decisions, and explore support and resources at chipperfieldmedia.com.
Quotes:
“It's not just about posting, and it's really about engaging and building a community and being of service.” – Charlotte Chipperfield
“Social media for business is very much a long game. It's an investment in a long term relationship with your customers.” – Charlotte Chipperfield
“It's not about being everything to everyone on social media, but to really show up where you're most of value.” – Charlotte Chipperfield
Resources
- Email: hello@ChipperFieldMedia.com
- Chipperfield Media: Empowered Social Media (Official Site)
- Charlotte Chipperfield (LinkedIn)
- The Social Lounge: Charlotte Chipperfield (YouTube)
Podcast: Play in new window | Download (Duration: 23:57 — 21.9MB) | Embed
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512: Play a Bigger Game on LinkedIn: Private Messages, Multimedia, Pulse, and Social Engagement with Jennifer Darling
Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers).
Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more.
In this episode of Marketer of the Day, Jennifer explains how to play a bigger game on LinkedIn using private messages, multimedia, Pulse articles, and daily engagement. She breaks down why LinkedIn differs from Facebook and other platforms, how publishing content can reach audiences beyond your network through search and Pulse distribution, and why mid-length text updates often outperform links and images. Jennifer also shares how she turns online engagement into offline sales through relationship building, email list growth, and consultations. Listeners are encouraged to connect with her on LinkedIn and download her free LinkedIn profile ebook at darlingcoaching.com to improve visibility, searchability, and lead generation.
Quotes:
“LinkedIn is such a powerful social media platform, and so many people I'm finding are just starting to jump on and get involved in it.” – Jennifer Darling
“Using LinkedIn, we could just really hone in and talk about business. We can have relationships that are less personal, more professional, and there's some really cool tools in LinkedIn that you can take advantage of, that you can't take advantage of in Facebook.” – Jennifer Darling
“When you put content on LinkedIn, it becomes searchable outside of LinkedIn, so you can get searched on Google and other search engines. And being with the content you're putting on LinkedIn and your profile searchable, that's not something that happens with Facebook.” – Jennifer Darling
Resources
- Help! My Manager Is Holding Me Back! (LinkedIn Post)
- Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book)
- Jennifer Darling (LinkedIn)
Podcast: Play in new window | Download (Duration: 30:45 — 28.2MB) | Embed
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511: Good Enough vs. Perfectionism: Productivity, Delegation, Milestones, Book Publishing, Content Marketing and More with Joanna Penn
Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site is regularly voted one of the top 10 sites for writers and self-publishers.
Joanna is here to get that "finishing" energy, be more authentic, and finish what we start. Joanna is a self-published author who's always cranking out content, and she's discovered quite a bit when it comes to research, self-motivation, running a team, and so much more.
Quotes:
“The only way to get better at writing or anything we do is by practicing. If you think you're going to be terrible on Instagram, take a picture, stick it on Instagram, and get started.” – Joanna Penn
“What I found is that if you spend forever on one thing, you actually need to get past that first thing in order to open the creative pipe.” – Joanna Penn
“The more authentic you are, and the more you actually share that things happen in your life, the more you resonate with people.” – Joanna Penn
Resources
- The Creative Penn: Write, Publish, and Market Your Book (Official Site)
- The Creative Penn (Podcast)
- Joanna Penn (Twitter)
Podcast: Play in new window | Download (Duration: 28:48 — 26.4MB) | Embed
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510: Copyright Basics and Mistakes: Think Ahead, Protect Your Intellectual Property, and Be Proactive with Barbara Ingrassia
Barbara Ingrassia from Manage Copyright is a Certified Copyright Manager, Speaker and Trainer. She has a passion for raising awareness of the role of copyright in our daily lives. We are all Consumers and Creators of copyright-protected works, and understanding some copyright basics can help us achieve our goals and avoid unpleasant surprises.
Quotes:
“Copyright exists when you have something original, an original work that exhibits some creativity and is fixed in a tangible medium.” – Barbara Ingrassia
“We need to assume that anything is protected by copyright until we can determine otherwise.” – Barbara Ingrassia
“Just because it was there for us to see doesn't mean we can take it and use it, which seems kind of counterintuitive, but that's the way copyright works.” – Barbara Ingrassia
Takeaways:
03:45 Copyright protection starts automatically when you create an original work fixed in a tangible medium.
16:09 Just because content is easy to copy online doesn't mean it's legal to use without permission.
18:06 Always assume internet content is copyrighted until you can prove otherwise.
21:03 Registering valuable creative works with the US Copyright Office provides additional legal protection.
21:56 Social media platforms like Facebook have complex terms that grant them broad rights to use your content.
Resources
- 10 Biggest Copyright Mistakes e-book (Free E-Book)
- Manage Copyright (Official Site)
- Barbara Ingrassia (LinkedIn)
- Barbara Ingrassia (Facebook)
Visit Manage Copyright to Discover the 10 Biggest Copyright Mistakes
Podcast: Play in new window | Download (Duration: 30:08 — 27.6MB) | Embed
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509: Remove Malware from Your WordPress Website: Backups, Firewalls, Cloning, Updating and Maintenance with Michael Jones
Michael Jones knows how to clean up broken or hacked WordPress, Joomla, and Drupal websites. He worked for the first company to use an affiliate marketing program, the first company that was hacked, was at Yahoo! the day of their "Denial of Service" attack. He found a niche for website repair and security.
It comes down to 2 things: COMMUNICATION, good or bad, if you can articulate and be honest, you can win over both happy and unhappy customers. And number 2, don't over promise and under deliver. Tell it like it really is.
Quotes:
“Your best defense against anything that happens on the internet is to have a backup of your website.” – Michael Jones
“Never upgrade a live site. There are so many tools out there that you can use to clone a website and put it in a subdirectory, upgrade it there, make sure it all goes well, and then move it over.” – Michael Jones
“If they want you, they're going to get you. The only thing you can do is start playing games with them until they get tired of you and move on to the next victim.” – Michael Jones
Takeaways:
02:29 Website hacks are rarely personal; they're automated attacks targeting content management systems.
04:50 Always manually backup your website before making any significant changes or upgrades.
14:08 Never upgrade a live website without first cloning it to a separate environment.
21:02 Invest in a reliable firewall and ongoing website maintenance to protect your digital assets.
23:17 Cheap, automated malware removal tools can cause more damage by deleting critical website files.
Resources
- Sites Assure (Hack Repair)
- 911 Website Repair (Fixes Broken Sites And Failed Upgrades)
Podcast: Play in new window | Download (Duration: 24:47 — 22.7MB) | Embed
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508: The Perfect Client Funnel: Generate New Leads Predictably, Solve Problems, and Make Money From Group Coaching with Healthpreneur Fitness Coach Yuri Elkaim
Yuri Elkaim is a nutrition, fitness, and fat loss expert and the NYT bestselling author of The All-Day Energy Diet and The All-Day Fat Burning Diet. A former professional soccer player turned health crusader, he's most famous for helping people who've tried everything to lose weight and get in great shape, with little success, finally achieve breakthrough results. Yuri is on a mission to empower 10 million people to greater health by 2018 by making fit and healthy simple again.
Quotes:
“We went through a whole decade or so where products and info products were a big thing, and the pendulum has swung in the opposite direction now because the more high-tech we get, the more high-touch people are going to want.” – Yuri Elkaim
“As entrepreneurs, our goal is simply to solve problems at a profit. That's pretty much all we do.” – Yuri Elkaim
“Being you is the greatest gift that you can give to others.” – Yuri Elkaim
Takeaways:
02:30 Simplify your business by focusing on solving specific client problems through group coaching, not endless content creation.
06:58 The future of online business is high-touch, personalized services that help clients achieve real results, not generic information products.
17:35 Shift from one-on-one coaching to group coaching to increase your impact, income, and personal freedom.
18:04 Premium pricing works when you can genuinely help clients solve significant problems in a structured, supportive group environment.
26:38 Build a predictable client pipeline using Facebook ads, an automated webinar, and strategy calls to attract and convert high-quality leads.
Resources
- Yuri Elkaim (Official Site)
- Yuri Elkaim (YouTube)
- Yuri Elkaim Energy Greens (Website)
- The All-Day Fat-Burning Cookbook: Turbocharge Your Metabolism with More Than 125 Fast and Delicious Fat-Burning Meals (Book)
- Yuri Elkaim (Twitter)
Podcast: Play in new window | Download (Duration: 29:21 — 26.9MB) | Embed
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507: Build a Business on Purpose and Develop a Systems Mindset: Vision, Mission, Values, Goal Setting and Meetings with Scott Beebe
Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast.
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Scott and the BOP team liberate Small Business owners from the chaos of working IN their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems and Processes.
Topics of Passion
- Business Vision, Mission, and Values Family Vision
- Business Systems & Processes...working ON your business, and not IN your business
- Finding your "Narrow Brilliance"
Daily Huddle Format
- 12 week plan
- Three goals
- Biggest task on plate
- "What barriers can I remove to help?"
- "Do you need anything from me?"
Friday 9AM Weekly Meeting
- A success story related to mission and values
- Five core values
- Big Wins
- Accountability from last week
- 12 week plan
- Action items
- Training of new processes (5-8 minutes)
- Cap meeting at the deadline
Quotes:
“Where there is no vision and no structure towards that vision, the destination is unclear. Not only do people scatter, but the business owners themselves begin to scatter.” – Scott Beebe
“If you're willing to spend 2 to 4 hours per week working on your business, give it about 6 to 12 months, and you'll have a business that you work on and own instead of a business that owns you.” – Scott Beebe
“Any planning will trump no planning at all, as long as implementation is part of it. Implementation is the key, not necessarily planning.” – Scott Beebe
Takeaways:
06:37 Resistance to business process changes is actually a sign you're moving in the right direction.
17:01 Creating business processes doesn't have to become overwhelming if you organize them systematically.
24:14 Delegation isn't about sitting back, but about multiplying your business's growth potential.
27:19 Implementing a coach's advice fully is crucial; picking and choosing undermines the entire coaching process.
28:04 Writing down your business vision allows you to execute it more effectively.
Resources
- My Business on Purpose: Discover Your Vision Story (Free Course)
- Business on Purpose Podcast (Podcast)
- Loom (Screen Recorder)
Podcast: Play in new window | Download (Duration: 32:45 — 30.0MB) | Embed
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506: The One Thing and the Domino Effect: Think Big, Act Small, Get Clarity on Priorities, Time-Block, and Simplify with Geoff Woods
Geoff Woods is the Vice President of The ONE Thing and the hosts The ONE Thing podcast which is in the top 5% of all podcasts in the world. After hearing the Jim Rohn quote that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high level CEOs and successful entrepreneurs. Fast forward just 10 months, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. Geoff has been featured in Entrepreneur.com and is on a mission to teach people how to take back control of their time and get clarity on how they want to invest it.
The problem Geoff is solving for us today is how to achieve that "domino effect" in life through aggressive simplicity, getting clarity on priorities, time-blocking, a one page business plan, and, surprisingly, cancelling 50% of his upcoming appointments! Listen in to discover the secrets.
Quotes:
“If doing the most important thing is the most important thing, why would you do anything else?” – Geoff Woods
“Most people go through their days doing all the things that don't really matter and hope to free up time to do the things that matter most.” – Geoff Woods
“80% of your results come from just 20% of your activities. What we teach people to do is to get clarity on their priorities—the few things that, if you knock those dominoes down, would unleash the majority of the growth in any area of your life.” – Geoff Woods
Takeaways:
04:31 Most people waste time on easy, low-impact tasks that provide a quick dopamine hit but don't contribute to meaningful progress.
17:16 Protect your time by interrogating every calendar appointment and be willing to cancel up to 50% of meetings that don't directly support your key objectives.
18:23 80% of your results come from just 20% of your activities, so focus on the most critical tasks that truly move the needle.
21:27 Choose one specific, actionable task each day that, when completed, will make everything else easier or unnecessary.
29:30 When setting goals, think big picture first by imagining your future self and then work backwards to determine current priorities.
Visit The 1 Thing to Use the 4-1-1 Tool
Podcast: Play in new window | Download (Duration: 33:06 — 30.3MB) | Embed
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505: Differentiate Yourself in the Marketplace, Provide a Superior Solution and Dial-in Your Ideal Group of Clients with Biohacker and X Gym Founder PJ Glassey
PJ Glassey is the founder of X Gyms in the Seattle area, where he invented his own methodology to save time, decrease injury rate and tone muscle instead of bulking it up. PJ spends hours each week studying the current research to further improve the X Gym methods. He has been a guest expert on TV and has hosted his own call-in talk show on KKOL and KVI radio.
PJ has authored many works including local and national media articles and two books on health and fitness. He has also created a workout DVD, "X Gym Workout Protocol #1" designed to introduce non-X Gym clients to the unique concepts he has developed.
PJ has been selected as one of the top fitness bloggers by several different rating sites. He continues to create free content for people through this blog, his partner blog and his various X Gym blogs.
He's here to explain how he goes about solving problems AND finds new business "territory" by getting inside the mind of the prospect and discovering the gap in the marketplace.
Quotes:
“Our goal is health. If they end up getting shredded when they reach optimal health, that's great. But some people don't, and that's fine too.” – PJ Glassey
“We took traditional training and turned it on its head. Instead of focusing on weights, reps, and PRs, we don't care about any of that. We just care about time under tension and controlled movements.” – PJ Glassey
“I certainly encourage people to do whatever is best for them at that point in their life because anything is better than sitting on the couch.” – PJ Glassey
Takeaways:
02:31 Developing a fitness system that saves time, reduces injury risk, and prevents unwanted muscle bulk is crucial for busy professionals.
13:41 Creating a specialized fitness approach for a specific age group can fill a significant gap in the market.
16:41 Building authority through free, research-backed content can attract and retain potential clients.
21:19 Content creation works best when driven by personal passion rather than following current trends.
22:49 Delegating promotional tasks allows creators to focus on generating high-quality content.
Resources
- X Gym (West Seattle & Kirkland Personal Fitness Training)
- Beege and Peege (Website)
- X Gym (YouTube)
- X Gym (Facebook)
Podcast: Play in new window | Download (Duration: 26:50 — 24.6MB) | Embed
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504: Become Debt Free, Retire Early, Snowball Your Way Out of Debt Using Smart Financial Strategies, and Build a Blog Following with Deacon Hayes
Deacon Hayes is the founder of WellKeptWallet.com, a personal finance site dedicated to helping people make money, save money and pay off debt. He has been a contributor for the US News & World Report, Investopedia, Clark Howard and more.
Quotes:
“Saying no now means that we could say yes later in life.” – Deacon Hayes
“At the end of the day, it was very simple. We just needed to increase our income, decrease our expenses, and put every extra penny towards eliminating our debt.” – Deacon Hayes
“It's less about retiring early and more about having financial independence, meaning that you have enough money to do whatever you want, whenever you want.” – Deacon Hayes
Takeaways:
02:10 Paying off debt requires a simple mindset: increase income, decrease expenses, and put every extra penny towards debt elimination.
07:18 Media exposure and organic traffic can create opportunities for business expansion and income generation.
19:15 Building a successful blog takes time, patience, and consistent effort, often with little initial growth.
23:47 Using debt as a lifestyle choice prevents financial freedom and personal growth.
21:22 Strategic financial planning means focusing on one goal at a time and avoiding unnecessary expenses.
Resources
- You Can Retire Early (Book)
- Well Kept Wallet: Financial Wisdom for Life (Official Site)
- Well Kept Wallet Podcast (Podcast)
- Debt Free in 18 Months (Course)
Podcast: Play in new window | Download (Duration: 25:35 — 23.4MB) | Embed
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503: Amazon Author Secrets: Get Published, Work Backwards, Stay Motivated, and Sell At Least 26,000 Copies with Writing Coach Frank McKinley
Frank McKinley is a published author, writing coach, and entrepreneur. He's has sold over 26,000 books and is the Founder of the Tribe Builder's Network. He is passionate about helping writers get published and get their books into the hands of those they're called to help.
Don't wait until things are "at one hundred percent!" Start with a template, discover your process, and let it evolve over time. Get it done through any means possible. Don't let things like a "website" hold you back.
Quotes:
“If you're going to change anything, just change one thing at a time. Don't change everything at once, because then you'll have no idea which element actually made the difference.” – Frank McKinley
“You don't have to put everything you know into one book. It's okay to have one book about one idea.” – Frank McKinley
“The message is really important, so focus on that. Have a big goal that you're pursuing, and let that motivate you and get you going.” – Frank McKinley
Takeaways:
01:24 You don't need a massive online presence to successfully publish and sell books.
05:31 Focus on creating a compelling book cover and description that grabs potential readers' attention.
12:07 Test and adjust your book's keywords and marketing strategies incrementally to improve sales.
17:02 Work backwards by defining your book's goal before starting the writing process.
23:21 Use a consistent writing template to streamline your book creation process and maintain creativity.
Resources
- Thriving Writers (Official Site)
- Frank McKinley (Twitter)
- Frank McKinley (Facebook)
Podcast: Play in new window | Download (Duration: 26:59 — 24.7MB) | Embed
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502: Get the Magic Back: Take Action, Make It Simple, Develop Success Habits, Set Clear Goals, and Find Your Motivation with Evan Money
Evan Money has been happily Married for over 20 years, is a #1 Bestselling Author, Global Entrepreneur and Film Producer. Evan and his bride remarry in a different state or country ever year.
Our focus with Evan is how to bring your dreams to life. Don't let the "dimmer switch of life" get the best of you, and instead, live intentionally. Don't wait for favorite conditions. Instead, implement simple tweaks to make yourself more successful through less phone time, less TV, more reading, and becoming the person you need to be.
Quotes:
“You can either make an excuse, or you can find a way.” – Evan Money
“It's not what you get that makes you valuable; it's what you become.” – Evan Money
“Favorable conditions never come. There are no such thing as favorable conditions when it comes to living your dreams.” – Evan Money
Takeaways:
04:38 Create intentional habits that support your goals by setting up environments that naturally guide you toward success.
17:02 Writing down ideas immediately prevents them from getting lost, especially during moments of clarity like shower time.
20:00 Taking consistent small actions daily moves you closer to your dreams, even during challenging times.
25:44 Remove technology from bedrooms to improve personal relationships and mental focus.
33:31 Success is about what you become, not what you get - personal growth matters more than immediate rewards.
Resources
- Grow Thrive Revive (3 Day Retreat: February 27 through March 1st)
- Email robert@EvanMoney.com: Ask for $1000 off the live event and bring a free guest
- Evan Money (Official Site)
- Evan Loves Susan (Site)
Podcast: Play in new window | Download (Duration: 42:33 — 39.0MB) | Embed
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501: Earn More Money from Fewer Clients: Big Goals, Mindset Shifts, and Marketing Experiments with Joe Sanok
Joe Sanok is a speaker, mental health counselor, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, Chris Ducker, Rob Bell, Glennon Doyle Melton, and Lewis Howes, Joe is a rising star in the speaking world!
Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Bustle, and Yahoo News. He is a keynote speaker, author of five books, and is a top-consultant. He visits us to discuss how to shift our thinking into the CEO mindset, treat everything as an experiment, and eliminate negative self talk.
Quotes:
“If you can keep offloading things from your plate, then you have more creativity and more ability to come up with new ideas. You're an innovator in the field, rather than just someone trying to do what everyone else is doing.” – Joe Sanok
“Having unfinished work because it's not perfect, versus work that's completed and not perfect but at least you're taking a stab at it, slows you down from learning by not putting things out there.” – Joe Sanok
“I try to get each goal to a point where it's as automated as possible. There will always be things I have to touch within it.” – Joe Sanok
Takeaways:
02:32 Automate repetitive tasks to free up mental space for creative thinking.
05:10 Treat business challenges as experiments, not pass-or-fail scenarios.
19:52 Prioritize high-value activities that move your business forward and help others.
23:08 Break through fear by being curious and asking questions during interactions.
26:34 Optimize your time by identifying when you have the most energy for important tasks.
Visit "Practice of the Practice" to Claim Your 28-Step Checklist: Start a Practice the Easy Way
Podcast: Play in new window | Download (Duration: 28:25 — 65.1MB) | Embed
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500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin
Kevin Donlin returns to the Marketer of the Day for the 500th episode!
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He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads.
He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers.
For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working.
Quotes:
“If you look at your calendar and how you use your time, 80% of it is largely wasted. It's only producing a small number of outputs.” – Kevin Donlin
“The most successful people are typically in the zone all day. It's like being at a seminar or your favorite destination city. You're not thinking about news or politics; you're just in the moment.” – Kevin Donlin
“90% of news is bad news. 90% of politics is outrage and anger. If you're looking at or thinking about that stuff, it's dragging you in the opposite direction of your goals.” – Kevin Donlin
Takeaways:
06:52 Creating a simple daily tracking system can boost your marketing productivity and keep you focused on key business-growing activities.
07:41 Visual tracking methods, like using sticky notes or scorecards, can help entrepreneurs stay accountable and motivated.
13:49 Most people waste significant time on low-value tasks that produce minimal results, and identifying these can dramatically improve business performance.
21:21 Replacing time-consuming, unproductive activities with high-impact tasks can potentially increase your effectiveness by 16 times.
26:26 Eliminating distractions like news, social media, and constant email checking can free up mental space for strategic business growth.
Resources
- Marketing Multipliers (Membership Site, reply to initial email with "Robert Plank 500th episode")
- Kevin's previous Marketer of the Day (Interview)
- Marketing Multipliers: 11 Simple Tools to Grow Your Business (Book)
- Client Cloning Systems: Get More Clients Like Your Best Clients (Site)
- Kevin Donlin (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:16 — 71.6MB) | Embed
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499: Goal Setting, Finances, Budgeting and Growing with Ruby Tan
Ruby Tan is here to share an amazing story about her financial up's and down's. She shares her personal story about how through budgeting and planning, she was able to get out of debt and build wealth. She's a bookkeeper and teaches the Profit First Methodology to her clients.
Quotes:
“Doing a budget on paper is one thing, but practicing it is another, because human behavior is very hard to crack.” – Ruby Tan
“We have to recognize which is a necessity and which is a luxury—whether it's something I have to have, want to have, or need to have.” – Ruby Tan
“Sometimes we are forced into certain circumstances to help us make different decisions. Maybe down the road, we'll make a wiser decision.” – Ruby Tan
Takeaways:
01:45 Maintaining financial faith and staying committed to core values can provide unexpected support during tough times.
05:18 Cutting unnecessary expenses and distinguishing between needs and wants is crucial during financial hardship.
09:51 Consistent budgeting and financial discipline can help families overcome economic challenges and achieve long-term goals.
14:27 The "profit first" method helps businesses allocate income strategically, preventing complete spending of earnings.
17:30 Learning from financial struggles can create opportunities for personal and professional growth.
Resources
- CELA Bookkeeping (Official Site)
- Ruby Tan (LinkedIn)
- Podcast interview: Navigating Debt with Ruby Tan (Podcast)
Podcast: Play in new window | Download (Duration: 21:30 — 49.2MB) | Embed
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498: Fundamentals, Freedom, Hiring, and Scaling with Nicole Wipp
Nicole Wipp is the founder and CEO of Wipp Enterprises LLC, a consulting and training firm that provides a range of leadership, team creation, team building and retention services to large companies, and to the small business/entrepreneur market as NicoleWipp.com. She also leads a highly successful boutique elder law firm.
In these capacities, Nicole is a sought after expert on numerous topics related to building successful businesses through powerful teams, has spoken on numerous stages nationwide, is a frequent guest on top podcasts, and has authored a number one bestselling book. Wipp Enterprises is a Kolbe Certified solutions provider and is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
Quotes:
“The point of being an entrepreneur is about freedom. And freedom is not just about money; it's also about time and the ability to do things other than work in your business.” – Nicole Wipp
“Bad things happen to good people, or to people who try to do the right things. It's just what life is about.” – Nicole Wipp
“If you really want to grow a great business, you have to start thinking about your business in terms of scalability. The only way you're going to be able to scale your business in a way that doesn't involve more of you is by having the right team.” – Nicole Wipp
Takeaways:
01:17 Entrepreneurs often mistake team building as an expense, when it should be viewed as a way to generate more income.
10:35 Hiring the right team member means finding someone who complements your work style, not just someone who can do the job.
18:26 Self-awareness is crucial in understanding your role and the type of team members you need to succeed.
22:03 Building a successful business isn't just about making money, but about creating freedom and sustainable work processes.
30:29 Productive conflict within a team can lead to better decision-making and business growth.
Resources
- Nicole Wipp: The Results Catalyst (Official Site)
- Dear Mom & Dad: Help Me Help You: An Elder Law Attorney's Guide to Smart Strategies & Difficult Conversations About Health and Money (Book)
- Wipp Enterprises: Bring Out the Best in Yourself and Your Team (Site)
- Nicole Wipp (LinkedIn)
- Smart Planning 101 (Site)
- Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (Book)
- Thinking, Fast and Slow by Daniel Kahneman (Book)
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497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown
Dave Brown, The Business Plan Answer Man, is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.
His first book, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.
Quotes:
“Your business plan is the blueprint to build that business. As you start each piece, begin with the foundation, then the floor, the walls, and the roof—think of it in that context.” – David Brown
“There are some things out there that make great hobbies, but they do not make a good business. There's no market for them, and you haven't done any research.” – David Brown
“If everybody is a customer, then really nobody is, because you can't focus on everybody.” – David Brown
Takeaways:
02:12 Break down business planning into small, manageable pieces to avoid feeling overwhelmed.
05:47 Focus on solving a specific problem for a tightly defined customer group rather than trying to serve everyone.
11:39 Use brainstorming techniques like writing everything down first, then narrowing your ideas to the most effective strategies.
14:17 Create a living business plan that involves your team and can be adjusted as you learn and grow.
17:32 Know your daily operational costs in simple, actionable terms that everyone on your team can understand.
21:27 Share your business expertise by giving back and helping others learn from your past experiences and mistakes.
Resources
- Business Plan Answer Man (Free Questionnaire)
- From the Bottom Up (Book)
- dave@BusinessPlanAnswerMan.com (Subject line: "template" to get the template)
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496: Move the Needle, Celebrate Wins, and Money Mindset Conversations with Jen Hemphill
Jen Hemphill, a military spouse & proud bilingual Latina, helps women who are tired of the traditional money advice gain a renewed sense of control, confidence and freedom in their financial life. She is a Money Confidence Coach, an AFC (Accredited Financial Counselor) and host of the Her Money Matters Podcast. She talks about what we need to know to "move the needle" with our money, celebrate wins and have money conversations to get the right mindset and build confidence.
Quotes:
“Money experts talk to the masses, and their guidance and advice are good, but they're speaking to the masses. We need to understand that we are the experts in ourselves.” – Jen Hemphill
“Without confidence, we can't move forward—or we do so sluggishly. We don't move at a fast pace, and we don't move with energy and excitement.” – Jen Hemphill
“Money stories are so important. The reason they matter is because they really lead to our mindset—they're what develop our mindset.” – Jen Hemphill
Takeaways:
08:04 Celebrating small financial wins builds confidence and keeps you motivated to continue improving your financial situation.
11:54 Customized financial plans work better than one-size-fits-all traditional money advice.
13:52 Money conversations are crucial for personal financial growth and breaking societal taboos.
15:38 Understanding your personal money story helps break free from limiting beliefs about finances.
24:03 Fear of looking at financial numbers prevents people from making meaningful financial progress.
Resources
- Her Money Matters (Podcast)
- Jen Hemphill (Official Site)
- Her Money Matters: The Missing Truths from Traditional Money Advice (Book)
- Her Money Matters (Facebook Group)
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495: Market Yourself in Voiceover By Thinking Outside the Box with Susan Berkley
Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey.
She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show.
Quotes:
“The customer could care less about the sound of your voice. They only care about their product. If we're listening and paying attention to your voice, something is wrong.” – Susan Berkley
“All marketing is the same. The WHO is more important than the WHAT—the WHO being your customers, clients, and prospects.” – Susan Berkley
“There's no magic. There's no get-rich-quick. There's no being discovered. People don't realize how much work is involved in building any business. You have to be focused. You have to have a plan.” – Susan Berkley
Takeaways:
07:38 Treat voiceover work like a real business, not just a hobby, to achieve meaningful results.
10:54 Building long-term client relationships can turn small jobs into massive lifetime earnings.
13:19 Success in voiceover requires consistent work, strategic planning, and understanding your unique strengths.
14:06 Your voice should disappear into the message, making the product the star of the communication.
21:50 The power of voice in marketing is often overlooked but can significantly impact conversion rates.
Resources
- Speak to Influence (Official Site)
- Speak to Influence: How to Unlock the Hidden Power of Your Voice (Book)
- Voice Over Secrets Exposed: How To Make Big Money With Your Speaking Voice (Without Leaving Your Home) (Book)
Podcast: Play in new window | Download (Duration: 26:09 — 59.8MB) | Embed
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494: The Bravest You: Show Up on a Daily Basis, Find Your Calling and Persist Through Hard Times with Adam Smith
Adam Smith is an entrepreneur, life coach, consultant, public speaker, and the author of the new book, The Bravest You. Named one of the most influential people of 2014 by American Genius, Smith has written for Entrepreneur and Success Magazine, among other publications.
Adam talks to us about persistence, blogging, how to have ideas what outweigh the fears, show up on a daily basis, finding your calling/obsession, motivation, accountability, perspective, escaping "trapped" thinking, and so much more. Listen in!
Quotes:
“When the ideas outweigh the fears, that's when people can become truly passionate about something.” – Adam Smith
“I don't necessarily believe in the idea that you can become fearless. I believe fighting fear is a different daily battle—you show up, and different fears come.” – Adam Smith
“If your first response is to be a critic, my challenge to you is to take positive action and make the world a better place instead.” – Adam Smith
Takeaways:
06:42 Consistent daily effort and curiosity are more important than immediate success.
16:04 85% of fears never happen, making most worries unnecessary and counterproductive.
19:58 Passion is the critical bridge between fear and taking brave action in life.
21:52 Collaboration and outside perspectives can solve problems we can't see ourselves.
25:20 Critics should focus on creating solutions instead of tearing down others' work.
Resources
- Email: adam@asmithblog.com
- Adam Kirk Smith (Official Site)
- The Bravest You: Five Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life (Book)
- Adam Smith (Twitter)
Podcast: Play in new window | Download (Duration: 31:01 — 71.0MB) | Embed
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493: Build an Online Business Through Content, Marketplaces, Feedback and Customer Education with Bernie Thompson
Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness.
He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate.
Quotes:
“We don't know which of the videos are going to catch fire. You'll post a video and think, ‘Oh, that's so informative,’ or ‘That's so clever,’ and it just ends up being a dud—no one reacts to it.” – Bernie Thompson
“If you're selling a product right now in the United States, you have to be on Amazon—and that's a big part of what we do.” – Bernie Thompson
“We try to have different employees in the company empowered to do videos, and we don't put a lot of gatekeepers in front of them.” – Bernie Thompson
Takeaways:
03:44 Marketplace platforms like Amazon can be a powerful channel for businesses to reach customers without heavy traditional marketing investments.
05:50 Content marketing through targeted, solution-focused videos can effectively showcase product capabilities without overwhelming viewers with technical features.
08:47 Building a successful online business requires consistent content creation and adapting strategies based on audience feedback and data.
18:07 Empowering employees to create content across different styles can help maintain engagement and provide diverse perspectives.
22:14 Solving internal business challenges can lead to creating valuable software tools that can be marketed to other businesses facing similar problems.
Resources
- Plugable (USB and Bluetooth Devices)
- Efficient Era (Tools for Amazon Sellers)
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492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood
Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.
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She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.
Quotes:
“If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood
“When you are an authority, you can't have everyone love you.” – Heather Havenwood
“If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood
Takeaways:
02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients.
16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours.
22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority.
27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters.
30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates.
36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences.
Resources
- Ask Heather Ann (Ask Her Chatbot Anything)
- Call with Heather (Schedule an Appointment)
- Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest (Book)
- Heather Havenwood (Official Site)
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