Recent Updates
491: Back of the Room Sales and Speaking: Leads, Exposure and Branding with Alicia White
International Best Selling Author and Speaker, Alicia White from Back of the Room Productions is a brilliant strategist giving clarity and direction on the next steps in branding, business and speaking. Working with business owners, coaches, and entrepreneurs, Alicia helps them to elevate their expertise through consistent branding that conveys trust and effective strategies and tools to grow their business through speaking.
Alicia explains how to grow your business through speaking, following up, landing speaking gigs, and negotiating with event organizers.
Quotes:
“When I get on stage, I'm not just a graphic designer, I'm also a speaker, and I'm not just a speaker, I'm also a strategist and an international bestselling author.” – Alicia White
“People just don't know they can do it.” – Alicia White
“When you get in front of a group of audiences and you're able to leverage that time by generating leads and revenue, that's probably one of the quickest ways to grow your business.” – Alicia White
Takeaways:
01:24 Public speaking is a powerful way to generate warm business leads without the stress of cold calling.
03:45 You don't need to be a perfect speaker; being authentic matters more than avoiding every "um" and "ah".
22:02 Always have a clear strategy to collect contact information from audience members after your speaking engagement.
26:03 Start small by speaking at local networking groups to build confidence and refine your presentation skills.
28:27 Develop promotional materials that clearly showcase your professional value and expertise.
Resources
- The Successful Speaker's Handbook: Tools, Strategies, & Ideas to Elevate Your Expertise as a Speaker (Book)
- Back of the Room Productions (Website)
- SpeakerSheets.com (Website)
- Alicia White (Facebook)
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490: Productivity and Lifestyle Secrets of Top Performers: Reduce Overwhelm, Outsource Weaknesses, and Achieve Ultimate Freedom with Carey Bentley
Carey Bentley is the CEO of Lifehack Bootcamp, the top ranked online productivity company. She shows overachievers how to bring sanity back into their lives. Her team has shown hundreds of people the techniques they need to be maximally effective at work and in their personal lives.
Carey discusses the three gratitudes, how to avoid victim thinking, scheduled downtime, self care, and the "Do By Tuesday" concept which allows you to go on the offense with your business.
Quotes:
“Until my champagne moment is done, everything else is a distraction.” – Carey Bentley
“The power of gratitude is just phenomenal. If you want to get every day started off on the right foot—feeling empowered, feeling positive—then gratitude is the way to do it.” – Carey Bentley
“Pre-planning is literally the golden ticket for anyone wanting one thing they should start doing immediately.” – Carey Bentley
Takeaways:
09:51 Taking extreme ownership of your time means believing you control your schedule, not external forces.
14:44 Choose one critical "Champagne Moment" task each week that, if completed, makes everything else easier or unnecessary.
17:27 Defend your work time by turning off digital notifications and creating focused work windows.
20:56 Practice daily gratitude to start your day with a positive, empowered mindset.
23:40 Schedule fun activities in advance to create motivation and natural time constraints for work productivity.
Resources
- Lifehack Bootcamp (Website)
- Carey Bentley (LinkedIn)
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489: Construct Your Ideal Life, Enjoy the Fun Game of Entrepreneurship, House Hack and Master Real Estate to Build Long-Term Wealth with Coach Chad Carson
Chad Carson began real estate investing from scratch right out of college in 2003 at the age of 23. Since then, Chad and his business partner have bought, flipped, rented hundreds of properties in and around Clemson, SC. They currently focus on buy-and-hold rentals and private lending that produce regular monthly income.
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Chad focuses on using real estate income to retire early and do what matters. For example, in 2017 he traveled with his wife and two young daughters to live in Ecuador in South America for a year. He also enjoys working on local community projects like pedestrian/bike paths.
He talks with us today about house hacking and practice buying -- and has a very doable strategy that involves you investigating 100 properties in your area within a short period of time to learn by doing.
Quotes:
“Real estate is a market-driven business. There is no U.S. real estate market—there's a San Francisco neighborhood market.” – Chad Carson
“The basics of real estate are: you're either going to try to buy low and sell high, or you're going to try to buy a property that has a really good ratio of rent to the price you pay for it.” – Chad Carson
“If you love the game, and if you love the process and just the doing of it, then I think you're going to stick with it.” – Chad Carson
Takeaways:
04:40 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions.
14:14 Cold calling and researching 100 properties helps build confidence and uncover potential investment opportunities.
21:29 Real estate investing offers multiple entry points, from house hacking with low down payments to partnering with experienced investors.
25:42 Money for real estate investments is abundant if you can find and structure good deals.
28:26 Successful real estate investing requires loving the process and being willing to weather challenges.
Resources
- The Real Estate Investing (Newsletter)
- Coach Chad Carson: Invest in Real Estate, Retire Early, Do What Matters (Official Site)
- Chad Carson (YouTube)
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488: The Art of Selling: Become a Sales Detective, Build Rapport, Trust, and Value By Asking Questions with Sales Wizard Hugh Liddle
Hugh Liddle is THE Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where you can learn to make selling easy, fun and profitable. He specializes in helping chiropractors dramatically increase their conversion ratios, sales and revenues. Hugh's sales training and coaching comes from over 47 years of in-the-field sales and sales management experience, so you get real life experience from his teaching, not just something out of a textbook.
Hugh is the author of Take the Icky and Scary Out of Sales. He's also a radio talk show host. His show, Sales Chalk Talk, is produced every week and is available on iTunes.
Quotes:
“People don't buy what they need. They buy what they want.” – Hugh Liddle
“It's not a salesperson's job to get a prospect to do what the salesperson wants them to do, or even thinks they should do. It's a salesperson's job to help the prospect do what they want to do.” – Hugh Liddle
“If you can find out what somebody really wants and you can help them get that, or you can give that to them, as long as they can afford you, you have a new client.” – Hugh Liddle
Takeaways:
02:31 Successful selling is about being a detective who asks smart questions and truly listens to understand a customer's deeper emotional needs.
11:05 Prospects buy based on what they want, not what they need, so focus on uncovering their true motivations.
12:14 Always communicate using "you" statements that directly answer the prospect's core question: "What's in it for me?"
19:04 Most sales challenges happen before the actual sale, not during the closing moment.
20:40 The sales process is about building trust, understanding the client's goals, and showing them exactly how you can help them achieve those goals.
Resources
- Red Cap Sales Coaching (Website)
- Sales Talk Chalk (Weekly Podcast)
- Elite Sales Academy (Website)
- Take the Icky and Scary Out of Sales (Book)
- Hugh Liddle (LinkedIn)
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487: Internet Legal Issues, Mistakes and Strategies with SoCal Internet Attorney Richard Chapo
Richard Chapo, the SoCal Internet Lawyer, is a San Diego attorney specializing in advising small and large online businesses on legal requirements when operating in or selling to the U.S. market. Richard's goal is to help clients avoid legal issues before they happen by being proactive when addressing legal threats. He's been practicing for 25 plus years.
Richard tells us that we should meet with our local attorney once per year to discuss possible legal "holes" in our business including FTC disclosures, DMCA, GDPR, cold calling, affiliate programs, direct mailing, affiliate compensations, social media accounts, insurance, and more.
Quotes:
“The beautiful thing about the web is it's the web—it's a free exchange of communication. But in some aspects, you're always going to have the garbage in, garbage out kind of scenario.” – Richard Chapo
“In the United States, there's no concept of privacy. Privacy in the U.S. is nothing less than a complete and utter joke. And if you think you have any privacy in the U.S., let me just tell you unequivocally—you do not.” – Richard Chapo
“If I were someone running an online business today, or thinking about starting one, I would give a lot of thought to my market and where my geographic market is.” – Richard Chapo
Takeaways:
00:00 Finding a specialized internet lawyer who understands your specific business can help prevent legal issues before they start.
11:49 Running an affiliate program requires careful management to avoid potential legal risks from affiliate actions.
23:33 The internet landscape is changing, with increasing regulations that will make online business more complex but not impossible.
27:58 New internet laws often seem out of touch, but they're typically just minor annoyances rather than business-ending challenges.
29:40 The online business world is shifting from a completely open model to one with more structured compliance requirements.
Resources
- Law Offices of Richard A. Chapo (Official Site)
- Richard Chapo (LinkedIn)
- Richard Chapo (Yelp)
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486: Build Connections, Start the Conversation, Tap into Pain Points, Simplify the Process, and Attract High-Ticket Clients with Benjamin Tyler
Benjamin Tyler is the founder of Client Enrollment Academy. Where he helps online entrepreneurs attract high quality leads and enroll clients into their premium services.
Struggling to build momentum in his business, Benjamin began leveraging his personal story and Facebook to land high paying clients. He now helps others implement these strategies into their business to they can create the income, impact and lifestyle that they desire.
Quotes:
“Intimacy is the new authority online, and it's those people who create relationships, build connections, and use old-school strategies online that are really crushing it right now.” – Benjamin Tyler
“If you're going to do high-ticket sales, you have to get people on the phone—and you don't even need a webinar to get them there.” – Benjamin Tyler
“If you're going to build a business online today, you have to be your brand. It's not your company, it's not your product—it's you.” – Benjamin Tyler
Takeaways:
02:05 High-ticket sales require direct, personal conversations that focus on the client's specific needs and pain points.
16:42 The key to effective selling is understanding what clients truly want and helping them make powerful decisions.
21:58 Sales success comes from building genuine connections and trust, not from using manipulative closing techniques.
23:48 Continuous learning and practice are essential to improving sales skills and overcoming initial fears.
24:30 Entrepreneurs should channel their nervousness about sales calls into excitement and confidence.
Resources
- 2018 Facebook Marketing Playbook (Free Gift)
- Client Enrollment Academy (Website)
- Benjamin Tyler (YouTube)
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485: Email Marketing for Entrepreneurs: Indoctrination, Engagement, Awareness, Traffic and Conversions with Dustin Lien
Dustin Lien is the founder of Jump Influence where he teaches courses on email marketing to entrepreneurs, and he's also the host of The Unleashed Life Podcast. He has massive ambition to empower and equip new leaders to make disruptive, positive impacts on the world, one person at a time.
Quotes:
“If you believe in your product, you're doing a disservice to your audience if you're not telling them about it.” – Dustin Lien
“Email marketing is all about trust, so you want to gain trust—and a lot of that comes from setting expectations and communicating well.” – Dustin Lien
“The only goal of a subject line is to get someone to open the email, and the only function of your first sentence is to get them to read the second sentence—and so on.” – Dustin Lien
Takeaways:
04:40 Email marketing remains a powerful communication tool with significantly higher engagement rates compared to social media platforms.
07:16 Providing free value builds trust and earns the right to sell products to your audience.
15:58 Setting clear expectations with subscribers prevents overwhelming them and builds long-term trust.
19:52 Each email element has a specific purpose: the subject line gets opens, the first sentence drives continued reading.
22:49 Modern email service providers offer advanced features that simplify list building and subscriber management.
Free Online Class: Grow Your Email List Like a Boss
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484: Re-Assess, Re-Engage, and Re-Affirm to Re-Succeed: Gratitude, Baby Steps, and Building Success Habits with James Colburn
James Colburn is a father, husband, acclaimed author and serial entrepreneur with vast experience in real estate, consulting and sales.
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He is a Franchise Consultant and Sales Trainer for one of the largest and most successful real estate companies in the nation, John L. Scott. At the height of his real estate career he sold 10's of millions of dollars in real estate each year.
On the outside, it looked like James was living the ultimate dream, but along the way, he had lost his sense of purpose.
James realized that conventional measures of achievement can keep even the best performers from finding fulfillment. He mistakenly defined himself by his accomplishments rather than by who he was, which in turn, made him miserable!
To help others find purpose and redefine what matters most, James created his Personal Resucceed Coaching program where he helps high achieving professionals and entrepreneurs get more from life. He recently published his first book, RESUCCEED: Create an Extraordinary Future While You Sleep by Using the 5-Minute Epic Evening Ritual. In this book, James shares insight into the "purposeless epidemic" and breaks down the transformational evening ritual that's helping people reclaim their lives and find true happiness.
Quotes:
“What if, instead of living a life where you're not enough—but hopefully someday in the future you will be—we live a life where we're already enough?” – James Colburn
“We're all addicted to something—and for some of us, it's adrenaline, dopamine, ego, or the constant upward arrow on the bar graph.” – James Colburn
“Life doesn't promise there are only ups; there are downs. What goes up comes down, but guess what? What goes down comes up.” – James Colburn
Takeaways:
03:42 High achievers often chase success without building daily fulfillment into their lives.
06:44 Asking three reflective questions before bed can unlock creative problem-solving through your subconscious mind.
15:39 Believing you are already "enough" is more powerful than constantly trying to prove your worth.
26:44 Small, consistent habits can transform your approach to personal and professional growth.
30:23 Sleep and self-kindness are critical tools for sustainable success.
Resources
- James Colburn (Official Site)
- Resucceed (Book)
- James Colburn (LinkedIn)
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483: Connect the Dots, Master Podcasting, and Make Bold Creative Decisions with David Ralph
David Ralph hosts the online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs.
From birth to today and back again David Ralph, joins up the dots of his guests lives, highlighting their failures and successes as he leads them to the time travel section "The Sermon On The Mic" where they have the chance to speak to their younger selves and share the advice they have gained.
David stops by to talk about his podcast, how to get off the treadmill, the three metrics that matter in your online business, how to avoid the comparison trap, and how to overcome burnout.
Quotes:
“I'm in competition with myself. I'm in a category of myself. I'm trying to make as much money as possible, have as much fun as possible, and have as much free time as possible.” – David Ralph
“The problem is not the driving; the problem is the stopping. I'm always looking at something else, so I've had to make a conscious decision.” – David Ralph
“If you're feeling a way you can't really pinpoint, more often than not, it's because your body's saying you've had enough.” – David Ralph
Takeaways:
02:14 Stripping away unnecessary work and distractions can lead to better productivity and personal satisfaction.
11:39 Burnout often stems from pushing too hard and not recognizing personal limits.
16:40 Skills from previous life experiences can unexpectedly prepare you for future ventures.
21:41 Making bold, creative decisions can open unexpected opportunities with less competition.
23:48 Focusing on personal metrics like list growth and income is more meaningful than external comparisons.
Resources
- Join Up Dots (Podcast)
- Podcasters Mastery (Course)
- Interview Masterclass (Website)
- Join Up Dots Episode 82 with Eric James (Podcast)
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482: Discover Your AHA Moment and Market Your Book to Generate Consistent Leads with Mitchell Levy
Mitchell Levy is The AHA Guy at AHAthat who is a people publisher that empowers thought leaders to share their genius He is an accomplished Entrepreneur who has created 20 businesses in Silicon Valley including 4 publishing companies that have published over 800 books.
Mitchell is an international bestselling author with fifty eight business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. He talks to us about how to create a book quickly and how to make money with joint clients.
Quotes:
“You do business with those you know, like, or trust. So if you know, like, or trust somebody, and they can solve a problem for you, let them solve your problem.” – Mitchell Levy
“Just because something's easy doesn't mean it's not sophisticated, complicated, and valuable. What easy means is that it's one less thing for you to worry about.” – Mitchell Levy
“A book is only 10% of the success; the other 90% is what you do with it once you've got an asset that's done.” – Mitchell Levy
Takeaways:
11:15 Partnering with experts who complement your skills can help you provide more comprehensive solutions to clients.
16:12 Creating a book is just the first step; the real work begins in marketing and using the book to generate business.
20:42 Focus on solving your client's specific pain points when writing a book, not on complex theories.
24:24 Technology and platforms now make it easier to create professional content quickly, reducing the time and effort needed.
29:31 Social media presence is crucial, but it doesn't have to be complicated - just be where your potential clients are.
Resources
- AHAThat (Content Sharing Platform)
- ThinkAHA (Thought Leader Services)
- Mitchell Levy (Official Site)
- Mitchell Levy (LinkedIn)
- Mitchell Levy (Amazon)
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481: Six Practices In One Hour A Day, That Transform Your Life Day By Day with Gayle Guest-Brown
Gayle Guest-Brown is CEO and Executive Leadership Coach, Trainer and Speaker of Guest Brown Impact.
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Guest Brown impact provides leadership training and keynote speeches on leadership topics to aid women's empowerment, teamwork, synergy and the effectiveness of organizations. She also provides one on one leadership coaching to women in leadership roles who are going through transitions or who feel lonely and isolated in their positions. As a confidential ally for work issues she unearths the wisdom of their lived experiences and their forgotten values so they can stand in their power and create their best solutions.
Gayle talks to us today about the six easy practices where she applies ten minutes a day in each of the following areas:
- silence/prayer
- reading
- affirmations (daily devotion)
- visualizations (vision board)
- journaling
- light exercise (5-10 minutes)
Quotes:
“Success is intentional. It happens because we plan for it and work for it. Eighty percent of success is mindset.” – Gayle Guest-Brown
“The early bird gets the worm. We've all heard that, and we all want to be successful—but it doesn't happen by chance.” – Gayle Guest-Brown
“Begin your day powerfully—in alignment, in balance, and on purpose.” – Gayle Guest-Brown
Takeaways:
07:12 Core values are long-term life guides that help make important personal and professional decisions.
11:14 Success requires intentional planning and a powerful morning mindset, not just chance.
20:21 Small, consistent 10-minute daily practices can transform your life across mind, body, and spirit.
24:19 Don't be hard on yourself if you miss a day; simply restart your routine without guilt.
24:34 Creating a supportive environment and preparing your space makes new habits easier to maintain.
Resources
- Guest Brown Impact (Official Site)
- GGB Coaching (Facebook)
- Gayle Guest-Brown (LinkedIn)
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480: Build a Sustainable Business: Operate Strategically, Correct Your Mistakes, and Create Consistent Systems with Josh Patrick
Josh Patrick is a serial entrepreneur. He's the founder of The Sustainable Business and The Stage 2 Planning Group.
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His new book is Sustainable: A Fable About Creating a Personal and Economically Sustainable Business. Josh talks to us about why it's okay for your employees to make mistakes, how to correct those mistakes, and what sort of disaster scenario planning you need to have in place to have a business that runs smoothly and makes money, but is also as hands-free for you, so you can focus on strategy.
He also explains the five step process we need to implement in order to create a sustainable lifestyle business:
- get clear on your values and mission (direction)
- make yourself operationally irrelevant (delegate)
- increase recurring revenue (a smooth sales process)
- systematize
- become economically viable
Quotes:
“The only mistake that you should never make is a mistake you don't learn something from.” – Josh Patrick
“Technology doesn't make you do anything right—it just makes you do it faster.” – Josh Patrick
“Most business owners are pretty good at thinking strategically—they're bad at acting strategically.” – Josh Patrick
Takeaways:
04:48 Build a business that can run without you, focusing on strategic thinking instead of daily tactical tasks.
11:10 Mistakes are learning opportunities, not business killers - embrace them and create systems to prevent repeat errors.
14:28 Automate processes only after proving they work manually and in small, controlled experiments.
16:58 Specialize in a narrow niche to become an expert that customers trust and are willing to pay premium prices.
25:21 Plan for potential business disasters before they happen to ensure quick, effective responses.
Resources
- Email: jpatrick@stage2planning.com
- The Sustainable Business (Official Site)
- Josh Patrick (LinkedIn)
- The Business Sustainability Radio Show (Podcast)
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479: The Hustle: How to Stay Current, Stand Out from the Crowd, and Achieve Massive Business Success with Sam Parr
Sam Parr is the co-founder and CEO of The Hustle, a daily email newsletter that gives 500,000+ people the business news and information they need to start their day. Sam explains how The Hustle was started, what it does, his strategy and how he differentiates himself and his company in the marketplace.
Quotes:
“The hustle is about helping a generation of builders and entrepreneurs make a dent in the world.” – Sam Parr
“Success, for most people, takes decades. And I think it's important to acknowledge that even among successful people, it takes a ton of time to get something done.” – Sam Parr
“If you fail spectacularly—if you try something and it really just fails horribly—but you actually took a big old swing, people will admire you for that.” – Sam Parr
Takeaways:
03:36 Email newsletters can be a powerful, direct way to build a media brand without relying on social media algorithms.
12:43 Burning bridges and setting high-stakes personal commitments can drive entrepreneurial motivation.
20:03 Creating a one-size-fits-all content approach can help establish a strong brand voice and cultural influence.
24:26 Entrepreneurial success often involves constant self-doubt, but pushing through fear is crucial to building something meaningful.
28:46 Long-term success takes time, even for seemingly overnight success stories.
Visit & Subscribe to "The Hustle" Newsletter
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478: Live a Fulfilled Life, Be At Your Best, Know Your Worth and Rebrand Yourself with TEDx Curator and Business Consultant Elizabeth Barry
Elizabeth Barry is an author, marketing executive and a badass leadership coach.
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She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.
Quotes:
“It's not about us—it's about the perception and the audience. They're the hero of what you're saying, pitching, or selling.” – Elizabeth Barry
“Personal branding and marketing in today's world are really just about who we are as people and how we want to show up.” – Elizabeth Barry
“If you know what you know and believe in what you can do, then there's a means to an end.” – Elizabeth Barry
Takeaways:
12:49 Simplify your professional messaging by reading content out loud and cutting unnecessary details.
14:53 Focus on your audience's experience, not your own achievements when communicating.
19:51 Use real-life experiences and personal stories to create engaging content that connects with people.
24:31 Be patient and persistent when rebuilding your professional brand or changing business direction.
26:53 Know your worth and continue putting yourself out there, even during challenging transitions.
Resources
- Elizabeth Barry (Official Site)
- Elizabeth Barry (SpeakerHub)
- Elizabeth Barry (LinkedIn)
- Elizabeth Barry (YouTube)
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477: Alternative Investor Insights, Energy Managment, Staying Organized, and Goal Setting with Susan Lassiter-Lyons
Susan Lassiter-Lyons from Investor Insights is an American investor, entrepreneur, author, and coach.
She's the president of the American Association of Alternative Investors and founder and CEO of Lassiter Marketing Group, a privately held financial publishing company. Susan has closed 612 real estate investment transactions, raised $30.3 million in private capital and her insights are consumed by more than 52,000 subscribers in the US and Canada.
She's a prolific real estate and angel investor managing a portfolio that includes 740 real estate units, 14 tech start-ups, and 15 cannabis companies. Listen in to discover how she deals with adversity, as well as how she remains consistent and motivated to build a successful business.
Quotes:
“Time management is kind of a misnomer. I don't think we can manage time—everybody has the exact same amount of time. What we have control over is our energy.” – Susan Lassiter-Lyons
“If I'm out of alignment, I'm going to lose motivation and drive, and it's going to be reflected in my results.” – Susan Lassiter-Lyons
“Quit seeking external validation. Do you, and let the chips fall where they may. Other people can have their opinions, but nobody is going to care or know more about your business than you.” – Susan Lassiter-Lyons
Takeaways:
01:08 Energy management matters more than time management - focus on your peak performance hours.
04:39 Create multiple calendars for content, promotions, and investments to stay organized and reduce overwhelm.
19:47 Positioning yourself as an expert attracts better investment opportunities.
27:56 Trust your gut and stay true to your personal vision and values.
29:52 Build a business that supports your lifestyle, not one that consumes your entire life.
Resources
- Susan Lassiter-Lyons (Official Site)
- Investor Insights (Community of Alternative Investors)
- Susan Lassiter-Lyons (LinkedIn)
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476: Simplify Your Life and Grow Your Business: Get Found, Optimize Your Website for Maximum Results, and Repeat Your Successes with Jared Warner
Jared Warner from 123GetFound started his first online business out of his Parents garage in 1998 with his twin brother, Jeff.
Since that day he's started many entrepreneurial ventures but hasn't always tasted success. He's gone 100% broke three times chasing his dreams but wouldn't change a thing.
Today he runs the business of his dreams that gives him the freedom to live life on his terms.
Quotes:
“To build a business, you only need three things: get found, get results, and get smart about what took place between steps one and two.” – Jared Warner
“If you're a new marketer, and the only tool you have is a hammer, every problem looks like a nail. For every new marketer, the only tool they have is a Facebook ad.” – Jared Warner
“What you need to do is focus on your strengths, give everything you've got to those, and hire for your weaknesses.” – Jared Warner
Takeaways:
05:15 Build a business by understanding three core steps: getting found, getting results, and analyzing your numbers.
09:33 Focus on your marketing strengths instead of trying to fix every weakness.
12:03 Clarity about who you help and how you help them is crucial before starting any marketing efforts.
23:22 Entrepreneurs should take calculated risks, preserving some income sources while exploring new opportunities.
27:17 Don't chase every marketing trend; choose strategies that match your natural skills and communication style.
Visit 123GetFound: Attract More Customers to Your Business
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475: The 5AM Miracle and the Free Time Formula: Focus on What Matters Most, Amplify Your Productivity, and Remain Flexible to Avoid Burnout with Jeff Sanders
Jeff Sanders is a keynote speaker, author of The 5 AM Miracle, and host of The 5 AM Miracle Podcast.
Jeff's latest book, The Free-Time Formula, launches in February 2018 and you can learn more at JeffSanders.com.
Quotes:
“The goal is figuring out what is ideal for you—what that balance looks like and how to make it happen.” – Jeff Sanders
“If you have a routine that's the same for more than a couple of weeks, I intentionally change it because I need that sense of freshness and newness to keep me more interested in my routine.” – Jeff Sanders
“Busyness does not equate to results. Most of the time, busyness just leads to overwhelm and stress, making you feel better even though nothing actually got accomplished.” – Jeff Sanders
Takeaways:
08:44 Early morning hours are the most powerful for focusing on your most important projects without distractions.
14:05 Morning routines should be flexible and adaptable to your current life goals and seasons.
17:11 Accountability and multiple systems can help you stick to productive morning habits.
26:32 Self-awareness and weekly reviews help prevent burnout and improve personal productivity.
34:10 Cutting unnecessary tasks from your calendar creates space for meaningful work and personal time.
Resources
- The 5 A.M. Miracle: Dominate Your Day Before Breakfast (Amazon Book)
- The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are (Amazon Book)
- The 5 AM Miracle Podcast (Podcast)
- Jeff Sanders (Official Website)
Podcast: Play in new window | Download (Duration: 39:27 — 36.1MB) | Embed
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474: Moments of Adversity: Take Risks, Be Relatable, and Adopt a Growth Mindset with Dr. James Kelley
Dr. James Kelley is of the book: The Crucible's Gift: 5 lessons from authentic leaders who thrive in adversity. The book unpacks the journey a leader takes to become more authentic, starting with their crucible.
James teaches, writes, and produces is bi-weekly podcast Executives After Hours. The podcast is predicated on interviewing executives about their personal journey. The show's motto: "I care about who you are, not what you do, because what you do defines who you are."
If you want to learn more Dr. Kelley's talk on authentic leadership, inspirational or corporate wellness strategies, please email at james@drjameskelley.com for your next event.
Quotes:
“Don't let fear conquer you—conquer fear. It's okay to be scared; what matters most is what you do with that fear.” – Dr. James Kelley
“Most people listen to talk, but if you actually listen compassionately with the intent to listen, so much can happen in those moments.” – Dr. James Kelley
“Too often, people use their crucible with a victim mentality instead of an opportunity mentality. Those who use it as an opportunity—I'm telling you—grab those people, hold on to them, and learn from them.” – Dr. James Kelley
Takeaways:
07:40 Stepping out of your comfort zone and experiencing different cultures can dramatically expand your worldview and personal growth.
15:56 Mirroring body language and focusing on the other person helps build stronger, more genuine connections in conversations.
17:24 Listening with true intent and compassion creates deeper, more meaningful interactions with others.
19:01 Fear is a natural emotion, but it shouldn't prevent you from taking risks and pursuing personal development.
27:55 Adversity can be a powerful catalyst for personal transformation if you choose to learn from it instead of being defined by it.
Resources
- Executives After Hours (Podcast)
- The Crucible's Gift (Book)
- Dr. James Kelley (Twitter)
Podcast: Play in new window | Download (Duration: 31:38 — 29.0MB) | Embed
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473: Work Less and Make More: Track Your Time, Delegate, and Tidy-Up Your Super Fast Business with James Schramko
James Schramko is an internet marketer and business coach who has helped over 2,000 students create and maintain six, seven and eight-figure businesses.
He's grown his coaching communities into multi-million dollar businesses that fund a lifestyle he loves. Running his businesses with an input of just hours a week, he finds ample time to surf, spend time with family and friends, watch movies and travel. The keys to such idyllic living are what he shares inside his two paid communities, SilverCircle and SuperFastBusiness.
James talks with us about his best productivity (and simplicity) secrets, easy ways to make money and find the low hanging fruit in your business. 80/20 isn't enough, you must go for 64/4!
Quotes:
“Stop worrying about how and start focusing on who.” – James Schramko
“If you could drop 80% of the things you're doing, you could still end up with 80% of the results you're getting right now.” – James Schramko
“I made a promise to myself that I will always be able to innovate and navigate around change, because that is the constant I face when I'm in business for myself.” – James Schramko
Takeaways:
11:59 4% of your business efforts can generate 64% of your total results, making it crucial to focus on your most productive activities.
17:19 Tracking time and evaluating business assets helps entrepreneurs make rational decisions about which projects to keep, sell, or eliminate.
28:46 Simplifying your business and reducing unnecessary tasks can lead to increased profitability and personal satisfaction.
30:06 Stop worrying about "how" to do things and start focusing on finding the right "who" to help you accomplish your business goals.
34:26 Building a successful business is about finding an offer that converts and scaling it, rather than creating multiple mediocre offerings.
Resources
- Super Fast Business (Website)
- Silver Circle Business Mentoring (Website)
- Work Less, Make More (Book)
Podcast: Play in new window | Download (Duration: 38:48 — 35.5MB) | Embed
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472: Book Launch Genesis: Move the Needle, Build an Online Army to Run a Bestseller Campaign, and Discover the Secrets to Daily Podcast Content with Erica Glessing
Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet.
Quotes:
“Reawaken that thing you liked about it when you first got excited, because you can—and if you don't, you're just going to get more and more jaded.” – Erica Glessing
“You have to look at: What do I want to get out of it? What's it going to contribute to me? And then, how can I make sure it makes money for me?” – Erica Glessing
“Don't be afraid to ask. Use language that's clear, and don't be afraid to ask people to listen, to subscribe, or to buy the book.” – Erica Glessing
Takeaways:
05:21 Creating a podcast with daily content requires clear themes and strategic planning for each day of the week.
08:26 Building an online audience works best through guest interviews who actively promote the show to their own networks.
18:29 When launching a book or podcast, focus on getting close to the top ranking and push even harder when you're near number one.
36:16 Networking and having generative conversations are more effective for business growth than hiding in your workspace and hoping for results.
42:50 Reignite the original passion that first motivated you to start your project to avoid burnout and maintain enthusiasm.
Resources
- Happy Publishing (Website)
- The Erica Glessing Show (8-minute Daily Podcast)
- Erica Glessing (Amazon)
Podcast: Play in new window | Download (Duration: 45:52 — 42.0MB) | Embed
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471: Optimize Conversions, Get the Word Out, and Talk to Your Customers to Find Objections, Ideas, and Clients with Merchant Account Wizard Dr. Glenn Livingston
Dr. Glenn Livingston, a clinical psychologist was the long time CEO of two major dollar consulting firms which have sold more than $30,000,000 in services to Fortune 500 companies like Kraft, Nabisco, Novartis, American Express, Whirlpool, Panasonic, Lipton, Bausch & Lomb, and many more. You may have seen or hear his work, research, and/or theories in major periodicals such as The New York Times, Crain's NY Business, The Los Angeles Times, The Chicago Sun Times, ABC/CBS/Bloomberg radio... and more!
In recent years Dr. Livingston built and sold a 21 person online advertising agency and turned to teaching small businesses to leverage the tools and techniques used by big industry.
Quotes:
“If you have something that genuinely improves people's lives, it's actually more unethical not to market it than to market it.” – Dr. Glenn Livingston
“You can't wait for something to happen. You have to make it happen.” – Dr. Glenn Livingston
“All the money you'll ever make will come from other people, so if you want to make more money, you have to talk to more people.” – Dr. Glenn Livingston
Takeaways:
03:02 Proactively managing merchant accounts can save significant money and prevent unexpected business disruptions.
06:21 Business growth requires continuous communication with service providers and customers.
12:35 Direct customer interaction provides invaluable insights for improving marketing and product offerings.
13:49 Customer service isn't just a cost center, but a potential sales enhancement opportunity.
22:22 Conversion optimization hinges on clearly defining the problem, making a strong promise, and providing specific proof.
Resources
- Merchant Account Wizard (Reduce Merchant Fees)
- Glenn Livingston (Official Site)
- Never Binge Again (Site)
Podcast: Play in new window | Download (Duration: 27:28 — 25.2MB) | Embed
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470: You Become What You Focus On: Words, Thoughts, Vibrations, The Law of Attraction and Neurolinguistic Programming with Michael Losier
Michael Losier is the author of the best-selling books Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships.
Podcast: Play in new window | Download (Duration: 31:13 — 28.6MB) | Embed
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Michael caught the attention of Oprah Winfrey, who interviewed him four times on her Soul Series™ radio show on Sirius/XM satellite radio. Michael went on to enjoy a year-long run hosting his own radio show on Oprah & Friends radio.
Michael's third book, Your Life's Purpose: Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out With Michael, allows him to connect with fans of Law of Attraction in an exciting way.
Quotes:
“The law of attraction isn't responding to your dream board; it's responding to how you feel about your dream board.” – Michael Losier
“Every time you use the words don't, not, and no, you're thinking about what you don't want, and when you think about what you don't want, it causes you to send the vibration of what you don't want.” – Michael Losier
“Whenever we use the words coincidence, serendipity, synchronicity, fate, karma, or luck, we're really describing evidence of the law of attraction.” – Michael Losier
Takeaways:
01:00 Your thoughts and feelings create your reality, and you are responsible for both positive and negative outcomes in your life.
10:54 Avoid using negative words like "don't," "not," and "no" as they inadvertently draw attention to what you don't want.
22:55 Frame your desires as being "in the process of attracting" rather than claiming you already have something you don't.
26:43 You become what you focus on, so choose to create an upward spiral of positive thinking and outcomes.
30:22 Remember the core principle: "I get what I vibrate, not always what I want."
Resources
- Michael Losier (Official Site)
- Michael J. Losier (Facebook)
- Hang Out with Michael (Weekly Show)
- Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't (Book)
- Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships (Book)
- Your Life's Purpose: Uncover What Really Fulfills You (Book)
Podcast: Play in new window | Download (Duration: 31:13 — 28.6MB) | Embed
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469: Build a Complete Marketing System, Think Differently, Plan Your Business, Focus, and Implement with Diane Conklin
Diane Conklin is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker.
Podcast: Play in new window | Download (Duration: 33:37 — 30.8MB) | Embed
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Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace, as the go-to provider for their products and services.
She's the founder of Complete Marketing Systems, Diane and has been involved in numerous campaigns grossing over $1,000,000.00 several times in her career and routinely helps people grow businesses to 6 figures, and beyond, in short periods of time, several times in as little as 90 days.
Quotes:
“Free is the most expensive thing that you're doing in your business.” – Diane Conklin
“Stop comparing your behind the scenes real to everyone else's highlight reel.” – Diane Conklin
“It's not what's the best, it's what's the best for me.” – Diane Conklin
Takeaways:
02:51 Avoid comparing your behind-the-scenes struggles to other entrepreneurs' highlight reels on social media.
05:11 Your time has a monetary value, so calculate the return on energy before spending hours on free tasks.
18:26 Choose business mentors who have proven longevity and have successfully rebuilt after setbacks.
23:17 Implement a daily practice of writing down your completed tasks to track real business progress.
23:58 Always start with the end goal in mind and backward plan your business strategies.
Resources
- Complete Marketing Systems (Website)
Podcast: Play in new window | Download (Duration: 33:37 — 30.8MB) | Embed
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468: Reverse-Engineer Success: Meetups, Cold Calling, and Deal Flow with Alex Berman
Alex Berman is the Founder and President of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their business and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He's also a former director of marketing at the 60-person, three time INC 5000 agency in NYC.
Quotes:
“I think most of the testing should take place on other people's dime, and the easiest way to do that is by having a day job first.” – Alex Berman
“The biggest thing that caused us to succeed is that we picked a niche. We do marketing services for other digital agencies—we help other agencies grow.” – Alex Berman
“Just because we have those strengths doesn't mean that is what's actually going to grow our business.” – Alex Berman
Takeaways:
02:21 Picking a specific niche can dramatically improve business growth and focus.
07:07 Break down sales goals into concrete, actionable metrics to create a clear path to success.
17:32 Follow up quickly and personally after networking events, writing notes on business cards to remember key details.
22:05 During sales discovery calls, ask diagnostic questions to understand client needs instead of presenting generic case studies.
28:31 Hire people who are passionate about specific roles rather than trying to do everything yourself.
Resources
- Experiment27: Drive Leads to Your Digital Agency (Website)
- B2B Sales Training (YouTube Video)
- How to Talk to Anyone (Book)
Podcast: Play in new window | Download (Duration: 33:08 — 30.3MB) | Embed
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467: Master the Art of Closing the Sale to Get More Clients and Referrals with Benjamin Brown
Benjamin Brown is a father of two young children and holds a Bachelor's Degree in Business Management. He has over 23 years of experience in the sales field from multiple positions from sale reps to sales management.
A Best Selling Author, Ben's book, Master the Art of Closing the Sale: The Game-Changing 10-Step Sales Process for Getting More Clients and Referrals. His popular sales blog, now at 360SalesConsulting.com, focuses on giving great tips and advice for sales people world wide.
Quotes:
“Sales is a skill. If you acquire that skill, I could take anybody off the street, even a homeless person, and you could generate money with that skill.” – Benjamin Brown
“In sales, you're either getting better or worse every day. If you haven't practiced it—which is the key—you need to give people the ability to actually practice their skill one-on-one before they practice on their clients.” – Benjamin Brown
“Most businesses that are serious about sales and don't need marketing get most of their business through referrals.” – Benjamin Brown
Takeaways:
02:31 Sales is a skill that requires consistent practice and proper training, much like learning a martial art.
14:02 Never assume anything during a sales call; always ask specific questions to qualify leads.
32:09 Generating referrals can boost business growth by 20-40% without additional marketing costs.
40:43 Silence after asking for a sale is powerful - resist the urge to keep talking.
42:17 The key to successful sales is understanding emotional triggers and connecting with potential clients personally.
Podcast: Play in new window | Download (Duration: 46:30 — 42.6MB) | Embed
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