Recent Updates
1330: Encoraco: From Career Pro to Purpose-Driven Retiree with Retirement Transition Expert Elizabeth Zelinka Parsons
For a lot of people, retirement isn't the relaxing reward it's made out to be—it feels more like losing a piece of themselves. After spending years tied to routines, responsibilities, and roles that defined them, stepping away can feel disorienting. The quiet that once sounded like freedom can become uncomfortable fast. It’s not just about having free time—it’s about figuring out who you are when the title, the office, and the calendar are gone. That shift can shake you more than anyone expects.
Elizabeth Zelinka Parsons helps high achievers rethink retirement as a launchpad, not a finish line. With her book Encore, she guides professionals through the emotional and identity shifts that come with stepping away from traditional careers. Today, she shares how purpose, structure, and personal growth are just as vital as savings when planning for life after work. Drawing from her own early retirement at 35, she emphasizes designing a future rooted in meaning, not just money. Elizabeth believes that retirement should feel like a new beginning, not an end. Stay tuned!
Resources:
- A winning approach to Retirement and Succession Planning — for Professional Services Firms.
- Follow Elizabeth Zelinka Parsons on Facebook
- Connect with Elizabeth Zelinka Parsons on LinkedIn
Podcast: Play in new window | Download (Duration: 24:39 — 34.7MB) | Embed
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1329: Skylab Digital: Crushing Lead Generation in Insurance Verticals with Chris Shihadeh
A lot of businesses throw money at marketing without really knowing why it’s not working. The clicks come in, the impressions pile up, but the actual results don’t match the effort or spend. It’s frustrating—especially when you know your product or service is solid. The real issue often isn’t visibility, it’s clarity—on who you’re talking to, what they need, and how you’re showing up. When that part finally clicks, everything else starts to make more sense.
Chris Shihadeh built a lean, powerhouse agency that proves size doesn’t equal success. As founder of Skylab Digital, he’s turned pay-per-call marketing into a $20 million machine with just 10 employees. Today, he breaks down how insurance agencies can scale fast by dialing in lead quality, ad strategy, and team focus. He also shares lessons from his scrappy beginnings—starting businesses as a kid to navigating serious growing pains. His core message: build smart, stay focused, and culture will carry the rest. Stay tuned!
Resources:
- Lead Generation Accelerated | Smarter leads. Faster growth. Built to Scale.
- Connect with Chris Shihadeh on LinkedIn
Podcast: Play in new window | Download (Duration: 26:18 — 37.0MB) | Embed
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1328: Salesmsg: Text Your Way to More Leads and Sales Using SMS Marketing Secrets for Business Growth with Investor and Messaging Expert Chris Brisson
Every delay in responding to a lead chips away at trust and interest. Businesses pour time and money into attracting attention, only to lose people in the silence that follows. Whether it’s a missed message or a clunky follow-up process, those small gaps add up fast. In a world where everyone expects immediate replies, even a few hours of delay can feel like being ignored. It’s not just about speed—it’s about showing up when people are still paying attention.
Chris Brisson is the founder behind Call Loop and Salesmsg, two platforms that have reshaped how businesses use SMS to connect with customers. With years of experience in communication tech, he’s focused on making messaging fast, personal, and scalable. Today, he introduces the “textizing” framework—four stages: capture, connect, convert, and care—all built around strategic texting. He explains how businesses can ditch clunky emails and use direct, timely messages to boost engagement. For Chris, the future of customer communication is simple: meet people where they already are—their phones. Stay tuned!
Resources:
- One SMS platform for your entire company: 2-way texting, SMS marketing, calling, & more
- Follow Chris Brisson on Facebook
- Connect with Chris Brisson on LinkedIn
Podcast: Play in new window | Download (Duration: 28:48 — 40.4MB) | Embed
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1327: AMZ Optimized: E-Commerce Listing Optimization Secrets and Amazon Algorithm Hacks for More Sales with Lead Strategist Pasha Knish
Selling on Amazon can feel like being dropped into a jungle with no map. Between ever-changing algorithms, rising ad costs, and the pressure to win the Buy Box, it’s easy to feel overwhelmed and invisible. You do everything “right,” but your products still get buried while competitors somehow climb the ranks. The platform demands constant attention, yet offers no clear path to lasting visibility. For many sellers, it becomes a daily grind just to stay afloat, let alone scale.
Pasha Kanish went from college dropout to leading AMZ Optimize, an agency that helps brands crush it on Amazon. With over a decade of hands-on selling experience, he now manages eight-figure revenues and interviews agency leaders on his podcast, Agency Operators. He breaks down how intent-driven search, smart review tactics, and AI tools are reshaping success on Amazon. Pasha doesn’t just focus on clicks—he’s all about understanding buyer psychology and using data to drive real results. His approach is part strategy, part street smarts, all geared toward helping brands rise above the noise. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 31:27 — 44.0MB) | Embed
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1326: The College of Extraordinary Experiences: Escape the Perfectionist Trap and Take Action Now with Claus Raasted
Perfectionism can feel like a badge of honor, but it often hides a deeper fear of being seen as not enough. You pour time and energy into every detail, hoping it’ll protect you from judgment or failure, but all it really does is keep you stuck. There’s always one more thing to fix, one more reason not to hit “go.” Eventually, progress slows to a crawl, and what started as high standards turns into quiet self-sabotage. It’s exhausting chasing an idea of success that never lets you rest.
Claus Raasted doesn’t just talk about change—he’s lived it. After leading the world’s biggest LARP design studio, a major career reset pushed him to rebuild from the ground up. Now a consultant and educator, he helps people cut through perfectionism and self-sabotage to unlock what actually works. He emphasizes using your strengths, not fixing every flaw, and speaks honestly about the traps of overthinking and burnout. His message is clear: success isn’t about doing everything—it’s about doing you better. Stay tuned!
Resources:
- Are you looking for an overpaid rockstar consultant to help you with GETTING SHIT DONE?
- Follow Claus Raasted on Facebook
- Connect with Claus Raasted on LinkedIn
Podcast: Play in new window | Download (Duration: 22:38 — 31.9MB) | Embed
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1325: Secrets of Persuasion and Body Language with Top Hypnotist and NLP Trainer Dr. Will Horton
Understanding people isn’t always as simple as it seems. We all have layers of motivations, fears, and desires that often stay hidden beneath the surface. It’s easy to make assumptions, but real insight comes from noticing the small details—the subtle cues that reveal what’s really going on. When you start paying attention to these hidden signals, you can better understand why people do what they do and respond more thoughtfully.
Dr. Will Horton is a psychologist, hypnotist, and NLP trainer with expertise in behavior profiling and addiction counseling. With experience at the FBI Academy and a focus on personal development, he provides coaching and resources through Horton Psychology. Today, he discusses behavior profiling, deception detection, and the psychological factors influencing human decisions. Dr. Horton explores topics like social needs, body language, addiction, and how entrepreneurs can apply psychological insights to better understand themselves and others. Stay tuned!
Resources:
- Discover the Art of NLP with Dr. William D. Horton
- Follow Dr. Will Horton on Facebook
- Connect with Dr. Will Horton on LinkedIn
Podcast: Play in new window | Download (Duration: 37:40 — 52.6MB) | Embed
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1324: The Unnamed Work: Break Free from Life’s Autopilot with Bestselling Author Rachel Lorelai Villanueva
It’s easy to fall into a cycle where everything feels like it’s on autopilot—endlessly scrolling, following routines, and meeting expectations that don’t feel like your own. We’re often told what success should look like, but that’s someone else’s picture, not yours. When you start questioning why you’re doing what you’re doing, you realize how much of it is a distraction from what really matters. Breaking free isn’t about big changes, but about waking up to the reality that there’s more to life than the illusion.
Rachel Lorelai Villanueva is an author, intuitive channel, and spiritual mentor with extensive experience in energy healing. Her debut book, The Unnamed Work, challenges readers to embrace radical self-acceptance and introspection for personal transformation. She combines science, psychology, and spiritual practices to explore human potential. In today’s discussion, she addresses the dangers of AI on human connection and her vision to unify physics, spirituality, and philosophy into a comprehensive understanding of universal truth. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 28:36 — 40.1MB) | Embed
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1323: ION Network: How to Create a Multi-Platform Media Network with Chief Executive Athlete Dave Behar
Most of what passes for entertainment today feels like it’s been run through the same filter a hundred times. People are craving something real—something that reflects their own humor, struggles, and culture. When someone brings their full self to the mic or the screen, it has a way of cutting through the noise. Storytelling like that doesn’t just entertain—it brings people in.
Dave Behar, founder and CEO of Ion Network, has built a unique media platform combining sports, health, food, and entertainment. His network includes unconventional sports like pig and turtle racing, alongside traditional offerings. Dave, featured in Peak Performance Mindset Tools for Leaders and Peak Performance Mindset Tools for Entrepreneurs, discusses scaling his multi-platform network and creating engaging content. He emphasizes empowering content creators with robust digital infrastructure to drive success. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 26:44 — 37.6MB) | Embed
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1322: Improve Your Leadership Skills from Scratch with Leadership Coach, Speaker and Educator Leo MacLeod
A lot of technically skilled professionals hit a wall when the job becomes less about solving problems and more about leading people. It’s not always about what you know, but how you show up. Communication, emotional awareness, and the ability to navigate team dynamics often feel like foreign territory after years of focusing on logic and precision. But without that shift, growth tends to stall—no matter how good you are at the work itself.
Leo MacLeod is a leadership coach who helps technical pros build emotional intelligence and lead with empathy. He’s the author of Coaching and Mentoring for Dummies and From the Ground Up, drawing on decades of experience. Through his business, Training Coaching Pie, he designs practical, people-first training that actually sticks. Today, he speaks about the role of emotional clarity in leadership, setting real goals, and why listening well is more important than knowing all the answers. He believes that strong leadership starts with understanding yourself and genuinely connecting with others. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 21:02 — 29.8MB) | Embed
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1321: Build Your Media Presence with AI-Powered PR with Building and Scaling AI Tools Expert Jon Mest
It’s getting harder for brands to stand out online—everyone’s posting, promoting, and chasing attention all at once. Algorithms change, AI reshapes how people search, and traditional PR doesn’t cut it anymore on its own. The ones who break through aren’t always the loudest—they’re the ones with a smart, consistent strategy that ties visibility to credibility. It’s not just about showing up—it’s about being remembered.
Jon Mest is a data scientist turned entrepreneur who blends tech with storytelling to help brands get noticed. He co-founded Just Reach Out and ChatRank, tools that boost visibility through smart PR and AI-driven search. Today, he talks about why storytelling matters more than ever and how businesses can use AI tools to connect with journalists and stand out. His advice is to start small, be clear, and stay consistent. In a world run by algorithms, human stories still win. Stay tuned!
Resources:
- AI Powered PR Software To Crush Your Outreach
- Get Leads from leading AI tools
- Follow Jon Mest on Facebook
- Connect with Jon Mest on LinkedIn
Podcast: Play in new window | Download (Duration: 34:37 — 48.4MB) | Embed
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