Recent Updates
763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong
John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.
In this episode of Marketer of the Day, John discusses strategies for local SEO, including optimizing websites, creating valuable content, earning third-party reviews, and leveraging citations and directories. He explains the difference between inbound marketing through organic search and paid advertising, emphasizing that the most effective customers actively seek services rather than being interrupted. Key takeaways include focusing on core business strengths, delegating SEO to experts, regularly producing high-quality content, and owning your digital assets rather than “renting” exposure through ads. John’s resources include his website, localSEOsearch.ca, and his podcast, Local SEO Today, where business owners can learn how to attract ideal clients and maximize their online presence.
Quotes
“You need to know how to run a good business, then tie that into a more online, visible presence by getting more visible with search engine optimization.”
“If done right, SEO is the best ROI for your business—your investment will result in a significant increase in revenue and sales.”
“Focus on your strengths and delegate whatever you don’t like doing or aren’t strong at. Work with good people, and ultimately it will bring you happiness.”
“Keep producing good content, or hire someone to do it regularly, because that will solidify you as an expert—not just in your customers’ eyes, but also Google’s.”
Resources
- Local SEO Search INC.: DRIVE EARNINGS WITH QUALIFIED LEADS - BEST SEO COMPANY IN TORONTO
- Subscribe to The Business Sphere Podcast on YouTube
- Connect with John Vuong on LinkedIn
Podcast: Play in new window | Download (Duration: 27:35 — 25.5MB) | Embed
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762: Build Your 21st Century Brand Legacy to Change the World with Gary B. Wright
Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands.
In this episode of Marketer of the Day, Gary B. Wright discusses building a 21st century brand legacy through digital content creation and personal brand identity. He highlights his current work with digital marketing platforms like ClickFunnels, developing email systems, and creating educational content, including his YouTube series 21st Century Brand Legacy and his ebook Self Investment, Digital Market Brand. His approach integrates B2B and B2C strategies, helping clients define niche markets, create meaningful content, and build communities around their expertise. Key takeaways include prioritizing personal brand before business brand, leveraging digital platforms for global reach, and converting experiences and lessons into products and services with tangible value. Interested individuals are encouraged to reach out via email at BrandThreeMember@gmail.com or explore his ClickFunnels setup at clickfunnels.com/digitalmarketbrand.
Quotes
“The only missing element is that we don’t know how to invest in ourselves, because we are not really aware of the awesomeness of our brand identity in the 21st century to the world.”
“Everything that you learn, everything you’ve been through, you can now turn into content.”
“Each and every individual has a product. The product is in you, but you have to take the responsibility now.”
“Once you have brand identity, you now have a niche specificity… those people who have an investment in what it is that you are branding.”
Resources
- Send an Email to Gary through brand3member@gmail.com
- Subscribe to the 21st Century Brand Legacy on YouTube
- Connect with Gary B. Wright on LinkedIn
Podcast: Play in new window | Download (Duration: 34:56 — 32.2MB) | Embed
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761: Clients and Community: Grow Your Facebook Group with Landon Stewart
Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups.
In this episode of Marketer of the Day, Landon Stewart shares his current work building thriving Facebook groups designed for client acquisition. His team uses a combination of paid advertising, targeted content, and personalized engagement through messenger and phone to nurture group members into clients. Key strategies include posting 2–3 times weekly, leveraging weekly live streams as pillar content, and promoting posts through email and SMS to boost engagement and algorithmic reach. Their method, called the Undercover Conversion Method, emphasizes guiding members from initial interaction to meaningful conversations rather than overt selling. Stewart highlights the importance of multi-channel engagement, asset building beyond Facebook, and intentional content creation. Listeners are encouraged to explore his Facebook group, Clients and Community, and his methodology via buildyourgroup.com/day.
Quotes
“The end goal of the Facebook group is one thing and one thing only: to generate a conversation with us.”
“Likes don’t pay the bills—you’ve got to get customers.”
“We spend less time creating content than we do promoting the content that we create.”
“Just start. Facebook groups are a great way to build community and culture around your products and services.”
Resources
- Join the Clients & Community™ Facebook Group | Daily Client Acquisition For High Ticket Coaches
- Follow Landon Stewart on Facebook
- Connect with Landon Stewart on LinkedIn
Podcast: Play in new window | Download (Duration: 33:15 — 30.6MB) | Embed
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760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst
Ray Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few years.
Ray highlights the importance of content strategy rooted in user needs. He advocates creating user personas to understand your audience and mapping content to their questions and journey—from oblivious to converted. Content should be structured to guide users through that path while being repurposed across multiple formats like blogs, video, and social media. He stresses the value of providing genuinely helpful content, solving real problems, and making the user experience as informative and engaging as possible.
In distribution, Ray recommends repurposing content like a “movie franchise methodology,” using one core piece of content and adapting it across different channels. He also emphasizes the importance of owning your website as primary real estate rather than relying solely on social media, which is rented space.
Quotes
“The website launch is actually at the bottom of the circle—the payback comes on the way back up as you continue innovating and making progressive tweaks.”
“Be helpful. Help your customers out. Be pathologically helpful. They will thank you for it, come back, and buy.”
“Content strategy breaks down into three levels: content your users need, content you want to promote, and the technology you use to deliver it.”
“Think about the questions that brought people to you and solve the real problems—they will guide your content creation.”
Resources
- Connect with Ray Van Hilst on LinkedIn
- Yoko Co: A digital agency built to help good people make a positive impact
- Listen to the Founder of Yoko Co, Chris Yoko (Marketer of The Day 710)
Podcast: Play in new window | Download (Duration: 24:27 — 22.6MB) | Embed
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759: The Secrets to Client Acquisition, Lead Generation, Motivation, Creativity, and Evergreen Traffic with Funnel Driven Entrepreneur Bryce Vance
Bryce Vance is the CEO and founder of Funnel Driven, a lead strategist, and an app development strategist. He is also the author of the upcoming book "How Prolific Mistakes Make Prolific Profits." Today, Bryce discusses the importance of patience and strategic thinking in marketing campaigns, the challenges of implementing an omnipresent marketing strategy, and the significance of embracing failure as a learning opportunity.
Quotes
“The ease of access, having it at our fingertips, is a beautiful thing. Technology evolving to make things easier for the day-to-day person, citizen, business owner, and sales professional is beautiful.” - Bryce Vance
“Luck can be broken down into two things. Luck is opportunity seized and opportunities, possibility and propensity falling on top of each other.” - Bryce Vance
“You were meant for more than why you think you're here. Focus on knowing who you are, and focus on your why. Believe me, believe yourself, believe whatever higher power you think there is—you are made for more than just surviving.” - Bryce Vance
Takeaways
03:06 Patience and strategic thinking are crucial in marketing campaigns, as quick profits often lead to unsustainable results.
09:04 Automating content creation and distribution across multiple platforms can help build an omnipresent online presence.
17:16 Embracing failure and using it as a learning opportunity is key to achieving long-term success.
24:44 Consistency and commitment are essential when implementing a successful marketing strategy.
34:08 Overcoming fear and taking action, even in the face of challenges, is necessary for business growth.
Resources
- Funnel Driven: #1 Digital Marketing Agency in USA
- Connect with Bryce Vance on LinkedIn
- Get a copy of How Prolific Mistakes Make Prolific Profits by Bryce Vance on Amazon
Podcast: Play in new window | Download (Duration: 35:07 — 32.3MB) | Embed
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758: Stellar SEO: Link Building, Strategic Content Creation, and Guest Blog Posting with Travis Bliffen
Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion.
Quotes
“The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen
“Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen
“The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen
Takeaways
01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry.
03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy.
15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority.
24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships.
30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth.
Resources
- Connect with Travis Bliffen on LinkedIn
- Stellar SEO: We Provide Safe and Powerful Link Building Services for Growth Minded Companies
Podcast: Play in new window | Download (Duration: 34:13 — 31.5MB) | Embed
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757: Get Clarity on Your Goals to Build Healthy Productivity and Weight Loss Habits with Business Consultant Ann Hartwig
What keeps you from achieving a well-rounded lifestyle? Whether it’s about your career, health, or goals in life. You know you can’t continue this direction but you are currently stuck and don’t know which area to focus or generally, where to start.
Ann Hartwig is a leader, consultant, mentor, and coach who specializes in health, fitness, and wellness. She is the founder of HealthfulLiving.net, where she provides guidance and support to individuals looking to improve their productivity, build healthy habits, and achieve their weight loss goals. Today, Ann discusses the global pandemic of obesity, highlighting the impact of COVID-19 on physical activity levels and dietary habits.
Quotes
“Health and how you want to live is a lifelong journey, and it's not something that you'll reach a certain destination and be done with. You'll always be on that path to live your best life.” - Ann Hartwig
“Be patient with yourself and understand that, yes, you're going to get there. It is one step at a time.” - Ann Hartwig
“Sometimes navigating our own journeys is difficult because we're just too close to it. So, it helps to have someone to bounce ideas off of or to talk with.” - Ann Hartwig
Takeaways
00:53 Obesity is a global pandemic, with 66% of the country being overweight or obese, and it's a complex issue involving factors like diet, physical activity, and medical conditions.
01:24 The COVID-19 pandemic has exacerbated the problem, as many people have become less active and developed poorer eating habits while working from home.
05:02 Achieving a healthy weight is an ongoing journey, not a one-time goal, and requires a balanced approach of moderation, awareness, and sustainable lifestyle changes.
08:35 Meal prepping, incorporating physical activity into daily routines, and setting realistic, measurable goals can be effective strategies for maintaining a healthy lifestyle.
16:59 Setting specific, measurable, actionable, relevant, and time-bound (SMART) goals is crucial for achieving health and wellness objectives, as it provides a clear roadmap and helps ensure progress is realistic and sustainable.
23:37 Seeking support and guidance from experts can help individuals navigate their health and wellness challenges and develop a positive mindset.
Resources
- Healthful Living: Finding your path….living your best life…is completely within you
- Connect with Ann Hartwig on LinkedIn
Podcast: Play in new window | Download (Duration: 25:11 — 23.2MB) | Embed
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756: Communicate, Simplify, and Track Your Personal Finance Budget with Certified Financial Planner John Kennedy
John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.
John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.
Quotes
“When we feel like we’re not good at something, we avoid it—and that avoidance only makes us worse. Budgeting is no different.”
“If you want to gain control of your spending, stop using your credit card for 90 days and see how it feels.”
“We don’t need perfection; we need simple, attainable steps that keep us moving forward.”
“Communication, simplicity, and tracking—those three things can transform your entire relationship with money.”
Resources
- Email John at john@threetowin.co
- Subscribe to the CandorPath Financial on YouTube
- CandorPath Financial: An Ensemble Approach to Financial Planning
- Connect with John Kennedy on LinkedIn
Podcast: Play in new window | Download (Duration: 9:38 — 9.0MB) | Embed
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755: Overcome Failure, Self-Doubt, Sabotage and Discover Fresh Inspiration with Energy Vitalizer and Mindset Freedom Coach Rhonda Liebig
Rhonda Liebig is an energy revitalizer and mindset freedom coach. She is the host of the Fresh Inspiration Show, a three-layer program where she works with speakers to help them build their business and shine in their talks. Rhonda is also the author of "The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You!" Today, Rhonda discusses her work with the Fresh Inspiration Show, where she has collaborated with 70 speakers over the past three years. She also talks about her experience as a health coach, focusing on virtual retreats and the importance of food as medicine.
In this episode of Marketer of the Day, Liebig shares updates on her two major initiatives: The Fresh Inspiration Show, a multi-layered platform that showcases speakers through a virtual stage, podcast distribution, Roku TV episodes, and professionally edited video assets; and her virtual retreats, where she teaches participants to use food as medicine, restore kidney function, boost energy, and build healthier relationships with their bodies. She continues to expand her impact through Facebook Lives, health education, and mindset coaching, while offering tools like her energy assessment and her book The FIT Solution: 4 Steps to a Sexy, Successful, Authentic You. Her platforms and programs support speakers, entrepreneurs, and wellness seekers in elevating their visibility, vitality, and confidence.
Quotes
“I had to learn that food isn’t good or bad—it’s a relationship, and it changes everything when you see it that way.”
“There is no way to feel spiritually connected to your day if you don’t have the energy and vitality to show up for it.”
“I felt so lost I couldn’t feel the ground under me, but that journey is what taught me how to help others rise.”
“If you’re a speaker ready to grow, I want to help you shine—because when you show up fully, everything in your business expands.”
Resources
- Subscribe to the Fresh Inspiraton Show on Spotify Podcasts
- Rhonda Liebig: Vitality Coach that helps you stand in your Energy and Presence as a Speaker
- Follow Rhonda Liebig Health Coach on Facebook
- Connect with Rhonda Liebig on LinkedIn
- Subscribe to Rhonda Liebig on YouTube
- Get a copy of The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You! by Rhonda Liebig on Amazon
Podcast: Play in new window | Download (Duration: 11:59 — 11.2MB) | Embed
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754: Growth Hacking and The Growth Marketer’s Playbook: Grow Your E-Commerce Business or Agency to 7 Figures By Thinking Outside the Box with Jim Huffman
Jim Huffman is the founder of GrowthHit, a growth marketing consultancy, and the author of the #1 best-selling book on Amazon, "The Growth Marketer's Playbook." Today, Jim discusses his unique blend of skills, including finance, writing, and a passion for helping early-stage companies grow. He shares his experience working with direct-to-consumer businesses, particularly in the e-commerce and Shopify spaces, and his preference for targeting niche markets that are underserved.
In this episode of Marketer of the Day, Huffman explains how GrowthHit helps brands scale by running structured experiments, tightening conversion funnels, and uncovering opportunities hidden inside customer data. He shares frameworks for validating ideas, achieving positive unit economics, and creating incentives that drive immediate action—such as strategic giveaways, early-access offers, and referral-driven campaigns. His book, The Growth Marketer’s Playbook, outlines these systems and offers a practical guide for founders and marketers who want to break through plateaus. Key takeaways include embracing rapid experimentation, focusing on persona-driven messaging, and prioritizing action over endless planning.
Quotes
“The worst thing that could happen is nobody knows you exist—I’d rather fail because we sold too many products than because we did nothing.”
“Have a bias toward action and learning. The more you test, the more you learn, and that knowledge compounds.”
“Before you scale, prove positive unit economics. Once you know what a customer is worth, the budget becomes almost limitless.”
“Great products win when you know your persona so well that your message speaks directly to them.”
Resources
- Connect with Jim Huffman on LinkedIn
- Jim Huffman: CEO of GrowthHit, Best-Selling Author & #GirlDad
- GrowthHit: Growth Isn't a Guessing Game. We help ambitious companies lower CAC, increase LTV, and break revenue records.
- The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World by Jim Huffman on Amazon
Podcast: Play in new window | Download (Duration: 32:44 — 30.2MB) | Embed
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