091: How to Choose a Niche for Your Internet Marketing Business and Decode the Science to Making Money Online

Robert Plank 0:00 Robert Plank Show episode 91 how to choose a niche for your internet marketing business and decode the science to making money online.

Robert Plank 0:11 Welcome back to the Robert Plank show. This is where we talk about working from home, building an online business and generating that passive income. Copywriter David Ogilvy once said, fail in private, but succeed in public, and that's what we want you to do today and for the next few weeks in your internet marketing business, maybe you have an idea and you want to know if it's viable or not. Or you're trying to sell something. Maybe you made a book, made a product, made a piece of software, made a membership site, and you want to know why it's not selling. And so a few answers to that, right? A few answers to that. And the first thing is that everything you do in your internet business comes down to list traffic and offers, right? If you don't have an offer, something for someone else to buy your own product or an affiliate product, without that, nothing else gets done if you don't have any source of traffic, any way for people on the internet to click over from Facebook, from a Google ad to find you on a Google search, to find you on iTunes, or even if you have like an Amazon business to find you on Amazon, if you have a freelancing business, to find You on Fiverr, so without traffic, no one can even find you. And then finally, you build some kind of a list, some kind of repeat customer base, and that can take a bunch of different forms, right? Because on on Amazon, for example, you can't really hang on to those customers, but you can follow up with them. And when someone, for example, buys a kitchen spatula from you, you can click a button by using the feedback patrol tool in our drop ship CEO course, and you can contact someone who bought your kitchen spatula to come back to amazon.com and leave a review about the product that they just bought on our profit dashboard Course, which is all about how to make money quickly using Fiverr. Once again, you can't really contact buyers there who maybe, so maybe someone paid you for a quick video, a quick audio, SEO report, whatever, and they paid for this on Fiverr. Well, you're definitely not allowed to contact any customer of yours on Fiverr outside of that site, and you're definitely not allowed to add anyone to any kind of an email list, but you can always go back, and most people don't do this. You can always go back a month or two later and go to your old buyers and say, Well, if you have any other jobs that need done, they go ahead and hire me. And I mean, as a buyer, I've, I've bought from people all the time who do this, who follow up, because I think, oh, yeah, it's been a while since I've had some articles made, or it's been a while since I've had a commercial made from my podcast. So I'm gonna go and get that done again. So think about that, the list which is your follow up. And I mean, it could be, you know, Facebook, Twitter, email list, but there's also these other ways where we could follow up with people who have bought from us in the past, or are about to buy from us, and just remind them one more time to to pay us money. And so those, those websites I mentioned, the dropship CEO is great if you want to build an Amazon business profit dashboard is great if you want to build a fiver business, and if you want to build, I guess, what we'd call a traditional internet marketing business with your own product for sale, your own sales that are your own blog. The place for that is income machine.com where we show you how to choose a niche, how to create an opt in page, make an email autoresponder sequence, sell something on a sales letter, take payments on a download page, get some traffic and more. But think about that as we're getting ramped up here, list traffic and offers. So you need to be building those pieces in your business, however they apply. But then even to take another bit of a step back, how do you choose a niche. How do you decide something that's going to sell? How do you know if you have some new weight loss website or some new hypnosis website for fixing your anxiety, or you want to put out some videos on how to play the piano? Well, what? How do we decide before we spend six months making an info product. How do we figure out ahead of time if we have an idea that's worthwhile and so, I mean, the next thing I kind of move want to move on to is that no idea is original, right? Any idea that comes up is usually just or, I guess, is always a combination of previous things that came before, right? If you think about DVD players, well, that was just the next iteration of VHS or laser disc tapes. IPod was not original, because, I mean, there were mp three players before the iPod, I mean, kind of crude ones, and an mp three play, like a portable mp three player is just the next iteration of. A Walkman or a disc man. Even crazy, crazy companies and things like Facebook was just the next iteration of MySpace and other social kind of sites. Uber was just the next iteration of a taxi. You just combine a taxi with a smartphone. Netflix was just taking what video rental places I've been doing for decades, and built a better mouse trap, had a better solution. So that's the first thing I want to just kind of get out of your head. Is that, well, first of all, there is no such thing as an original idea. It's just combinations of previous ideas. And if you think that you have the craziest, most unique, never before done idea, well, a couple things is, if that really is true, then stay away from it, because the timing is wrong. That's like, I mean, I'm sure people tried to make cell phones in the 1970s and sure know what. I've done it before. But there is a reason for that. And so what's good about, about what we're going to talk about today is, if you do just some quick internet research, people will almost be asking you for specifically what solution, what problem to solve, but also what language to use, and almost even like the phrase, they might even name your product for you. But I mean, let's just get that out of the way. A lot of people get to academic or to like business degree or two in their ivory tower, and they look at, well, I want to be the next Uber, or I want to make the next iPad. Well, you know, Microsoft made a tablet, and HP made tablets 10 years plus before iPads, and the timing was just off, and they just found a way to make it simpler, or make it better, or make it some or maybe we're even better in marketing. So you don't need to have an original idea, but you should find something that is at the intersection of what people want, what people need, what you're good at and what's fun for you. Okay, I'll repeat that, what they want, what they need, what you're good at and what's fun for you. Why all four things? Well, because, I mean, you can figure it out on your own. You don't want to be making something that no one's asking for, and you don't want to also hate what you do. And you also don't want to just be a me too. You don't want to be a copycat of someone else. And many times, we can easily see the frustrations that we go through as as users of different software programs. So I mean, if you use, for example, a an online calendaring system, and it's just really awkward and frustrating. If you use video recording software on your computer, and it's just frustrating, and you say, you know, what would be a really great idea is if there was just a calendar system that had this extra feature, or it's like, it's almost there, but not quite. Or if you use some kind of, we said, the video recorder program, if you'd like it to be just completely a one button solution, unless things mess up, then that could be your better mouse trap. And we're gonna break today's training into three components. So the stage one is quick research. We're going around and seeing, and basically you're looking for existing competitors, and we were looking mostly for competitors that are already making money. Because think about this, if existing competitors are already in your space or already making money, you can figure out a lot of things. You can figure out, first of all, where their buyers are coming from. You can figure out if the you can tell that they are running ads. They have a huge Facebook presence, lots of people talk about them and recommend them and things like that. Then we know also that this is a viable solution. We just have to find a way to maybe ride their coattails a little bit and also become unique. So they've taken a lot of the guesswork out of there for you. Because, I mean, a lot of things on the internet are not very viable solutions. So for example, if you try to clone almost any service that Google or Facebook already provide, well, it doesn't make any sense, because why would you create a copycat of Gmail or a copycat of Google Calendar, if I can already get that for free? And then the other thing is that there are some niches where there's just, there's just no clear way to make money. So for example, if you look at the niche of of people who like couponing, right people, and there's a whole niche of people who just love to clip coupons and share coupons and have a whole coupon database. But if you think about that type of market, they're not, they're not looking to buy something, or if they are, it's going to be a really uphill battle. But on the other hand, if you look at niches, and you know what a good place to find niches, just as we're talking right now, is to go to a site called clickbank.com and then click on the marketplace tab, and you'll get ideas of lots of little niches. And then there's kind of some interesting quirks in that a lot of things are viable and easy to make. Money from and other things, are things that you should kind of stay away from. For example, playing the piano, playing the guitar. That's a really hot market. Now, is there a lot of competition? Well, sure, so you'd have to find a way. You'd just be unique. But a lot of people are willing to drop 1000s and 1000s of dollars on different equipment and trading and things like that, on how to play guitar. Now, on the other hand, how about how to play clarinet, how to play the tuba? Well, that doesn't sound as exciting, right? And if you look at that list again, what people want, what people need. Well, is anyone really looking to play clarinet? Does anyone jump out of bed and say, All right, you know what would be a great hobby, learning to play the oboe, right? So why? Well, why is that? Well, if you think about the buyers, or you think about what need, what need gets someone, what problem, gets someone to want to play the guitar. Well, a lot of people want to play the guitar just for fun, right? Because maybe they played it a little while ago, and it's a nice hobby. But then, who ever plays the tuba or plays the trombone? Well, maybe, maybe, like a, maybe a kid in the school band, and then it could be, well, maybe their, their parents are looking for something for 20 bucks to go and buy this tuba instruction. And it's kind of along the same vein of you think, Well, I'm going to sell a I'm going to have a whole niche on how to get better grades, right? How to get better SAT scores. And people are going to love that, because, well, if someone buys my course and learn how to study better, and they get better grades, now they can get in a much better college, and their whole life will turn out differently. Sounds good, in theory, but who the heck is buying an SAT study guide? Again, the person who's consuming something like this is probably 15 years old, 16 years old, 17 years old, and the and the people who are really buying are just the parents. The parents were saying, Well, I've tried everything else. Let me go to the internet to solve this problem, and maybe they'll buy a little $20 guide from you. But there is not much of a future there, at least, I'm guessing. So how do we know for sure? I mean, we can kind of think about this and drive ourselves crazy, but let's think about how we figure out what people want, what people need, and then if we can get that combination, then then apply that to something that we're good at and something that's fun for us. And I mean, the problem here with the way most internet marketers approach this is they only go for those last two they look for things that they're good at and what's fun for them. And so maybe they played the clarinet in high school and they say, Oh, I'm gonna make a training on clarinet. Or maybe they got really good grades in high school, and they're going to teach that, but if there's no need, then everything else is dead in the water. So what do you do? Well, you go on a site called Google, you search for the name of your niche and forum, so guitar playing forum, and you go and you find some of these, these message boards, and nowadays, I mean, Facebook groups are kind of taking this over, and you want to be checking out these sites, but there's a few things you don't want to be doing. Okay? You don't want to be registering for an account on these forums. You don't want to be taking a bunch of notes. You don't want to be printing off a bunch of pages. You don't want to be reading and combing through all these, all these posts, you just want to go and kind of scroll through the the titles of all these message boards just to get an idea of what people are are talking about. So I've opened up some tabs. One Tab I opened is for a site called the Warrior Forum, just because I'm kind of curious, and that's an area where I know a lot more, and I mean, I should probably look up like a WordPress forum as well. And then, for fun, I'm going to so I guess we'll look at the WordPress support forum, or maybe WordPress and code can alright. So on one, on one side, I've got Warrior Forum and the WordPress Support Forum and the Code Canyon forum. Oh, never, never mind. That's just forum software you could buy. And then I've opened up a guitar form. There's a site called Ultimate guitar, guitar forums.com, and acoustic guitar forum.com, and so what I'm going to do is I'm just going to click some of these tabs, and just off the top of my head here, I'm going to go and I'm going to look at guitar techniques, and I'm going to look at so I'm just going to go tab by tab, and just sight unseen on this podcast, kind of tell you what I'm seeing. So I'm on a site called the Warrior Forum. I'm seeing things about revenue, share programs, link building strategies, affiliate marketing, Facebook campaign, search engine optimization. Someone's asking about AWeber and duplicate content and SEO, SEO, autoresponder, website traffic, traffic funnels, how to. From Facebook, and then the third page seo from scratch. So are you starting to see a pattern? Is that at least the current trends on this internet marketing site called the Warrior Forum is all this stuff about traffic? So if we made a traffic course, and half of it was on free forms of traffic, like search engine optimization, the last half was on paid forms of traffic. That's something that I could further flesh out. Now let me go again and look in the WordPress support form, in the troubleshooting section people are worried about their RSS feed, moving from wordpress.com to self hosted spam bots, categorize a post, make the site load faster, customize things, resizing images, search engine optimization, again, different errors, error on image, upload, updating WordPress. So we're starting to see that people are just dealing with just errors in general. And if we could walk them through a complete system, from how to put a domain on there, how to deal with spam bots, how to get some traffic, how to deal with hackers, well then that's the beginnings of of a course, of a product there for us on the ultimate guitar forum, I'm looking and so many times we can sort by number of replies. So I'm going to do that. So the most replied posts on the guitar forum are tuning. How to hold it when I play. Should I be able to see the strings? Arm, move it, flying fingers, ring fingers, how to play really fast, called Hands chords. So we could see that if, if we had a series of videos, this could really help people to to get these things right, like tuning, or to get the like the hand placement right, and if we threw in some kind of a one on one Skype coaching bonus, then we could, we could easily help someone out, and they could, just on demand, get help with their guitar playing without dealing with an instructor. All right. Last couple ones, guitar forum.com Let me see if I can sort this one by replies as well, and

Robert Plank 17:17 as we see, how to play covers, how to get as good as x performer, how to play by ear, identify key chords, harmonics, blues, playing shredding, playing fast, playing fast accuracy, and then acoustic guitar form, If I sort of this one by replies again, then we can see people are talking about like, if they own multiple guitars for different reasons, or downsizing to just one guitar. So knowing specifically which guitar to get if you don't have one, that's kind of interesting. So I'm just going to close that tab. So what then I mean, you can kind of see, like, just my thought process going through and seeing, what are the what are the really hot topics, right? What are the topics and message boards that get a lot of replies? And just by scrolling through, what's the trend I see over and over again? So then the next step you'd then do is then go to a site called amazon.com and search for other existing books about guitar, once again, not to copy, but just so that you can get a feel of what other people are talking about. And I guess I was just kind of, kind of leave you, leave it up here. But I will search. I'll go and search guitar, and then I'll switch to books, so that way we're looking for guitar books and not just guitars themselves. So I'll open, I'll choose three, I'll buy them a new tabs, teach yourself to play guitar, guitar, aero books at 52 week, one lick per day workout program. And then there's music theory for guitarists. I don't like that, but it has a ton of review, so we'll just go with that. So we'll just pick the three top results in on, I'm an Amazon, and then we can click on the the the cover on Amazon, and then go to the Table of Contents section. So I'll open up all three of these in a table of contents, and we'll see again, what are the similarities in all this? And I think that okay, so guitar aerobics looks like they just go through different rhythms. So exercises, rhythm tracks, and then it's just like, straight up a workbook. So I'm going to close that one tease yourself to play guitar getting started. Major Scale, minor scale, power chords, pattern scales, chords, and then music theory, scales, intervals, harmonizing chords, harmonizing blues, harmony, so just off the top of our head, well, it's going to be really important that we talk about how to read music and how to do chords and things like that, but we could probably be at an advantage, because we could make it interesting, and this way we can avoid the academic downfall. All. So instead of talking about music theory, music scales and key signatures, we can work them into something more interesting. So the next stage, and the next part in this quick research stage, is to search on the search for the top ranked Amazon books. And once again, don't buy the book. Don't take a bunch of notes, just kind of scan through the table of contents and see what the commonalities are, not only with between like, between the books themselves, but like, what is the general, what's the gist of what this guitar book tells us? So the whole point of all this well, and then the next stage, if you have a list or any kind of reach, kind of casually ask people what their problem is, and don't send them to a survey. But literally, if you have any kind of a Facebook fan page or email list, email that list and ask them to reply asking where they're stuck. Don't tell them you're going to make a product. Just honestly ask where they're stuck, and you're going to notice that most of the replies are all kind of the same area. So in internet marketing, we get a lot of replies are focus, and then some of them are choosing a niche. So imagine that then I know to make a podcast about focus, or a product about it, and then a product about choosing a niche. So the focus product is time management on crack.com, and the product on making a niche is income machine calm. You should check those out and buy them both right now. So stage one, quick research, find that intersection of what people want, what they need, what you're good at, and what's fun for you. And we focus on those first two by doing searches on forums to get the common thread, we search and look around on table of contents for the most popular, top ranked Amazon books, and then ask your list if you have one. So what we want to do is build a better mouse trap than your competitors, and, you know, find the holes they're leaving out, and maybe if you have, if you already have a product, and there are competitors out there, absorb those competitors changes, or combine things from two competitors, or even give away one piece that your competitors normally charge for. So this is really important. I think that it's important to teach something that you've already known about for several years. So that way you're you don't have to learn anything new, and you kind of come at it with your your at least somewhat of an expert, and then you're making it simple. You're dumbing it down for someone who's just finding out about it, because you have achieved mastery. And so this way you don't have to fake it till you make it. You don't have to learn stuff and then teach it to them that the next day. And if you really, really, really want to go out in some other niche, like like guitar or a real estate or something, don't make a pen name, don't invent a new identity, just partner up with someone who's already in that space and then help them out with the the marketing so quick research. Find the intersection of what people want, what they need, what you're good at, and what's fun for you, forum, search, Amazon, table of contents, ask your list. Then we move on to stage two out of three to find out if your competitors are making any money. So you look around and find competitors, and I know that it's tough to stomach at first, other people who have already beat you to your dream. But it's okay. This is proof that this market, this niche you're looking for, is already viable. So you should be thanking your competitors. And the other great thing about about your competitors is that any any issues that you're coming across, like how to, you know, market your your stuff, or if email marketing is dying, or they have other competitors, like they're dealing with the exact same problems that you are, and maybe even their business is on the decline, or they're just kind of old and tired, so now you're the fresh blood that that niche needs, especially if you can find a way to be unique and stand out. Maybe you create some kind of guitar software or outsource that, and then you can partner up with those other existing guitar marketers, and now your competitors become people you can partner up with. So my question is, well, are there high ticket items and maybe even seminars like offline conferences and recurring membership sites about this. So if I go to Google search again and I search guitar membership site, if I search guitar seminar, guitar conference and guitar course, all right, so I've never searched this before. I don't even know what's going to come up, but I'm just going to open going to open up about active melody more than guitar. There's a Udemy course about guitar, so I'm going to see what kind of so we have guitar lessons and this person's price. So it looks like this. Person, like just does one on one lesson, so you have to fill out his form to get the price. So that's okay, but we know that there's kind of a demand for this. People have web pages where you can hire them outright by the hour, and it looks like so you can hire him okay, for 55 minutes, for 20 pounds per guitar lesson. So kind of interesting guitar King. We've got jam playing guitar tracks 17 bucks a month. We've got active melody.com so it looks like this is a bunch, like 150 guitar lessons, and I'll score to the bottom of this. And membership sign up 69 bucks a year. So that's not as exciting as like real estate, but kind of interesting. There's a free membership site. I'll close that. There's a $30 Udemy course who, and it's actually from the same person who offered the one on one training. So that's interesting. And 645 students have already bought that $30 guitar course on a site called udemy.com so very interesting. And then we've got a guitar player. U so how the heck do I join that one register? So it looks like there's a free version and a paid version. I can't figure out how to buy the paid version. Because he's not a very good marketer. It looks like looking for guitar seminars. Well, we've got guitar seminars.com, guitar workshop, plus some like New York City thing is doing it. And so looks like that. They're for sure, offline conferences where guitar players of all kinds can meet, right? Like, if they're just like a soloist, like a performer, or someone who just, like has money to burn, these are all good things. And even if we search for a guitar course, well, I can see that there are paid ads for a guitar course for that jam play offer again, and then something called learn and master. And if I order now, that course is $164

Robert Plank 27:11 for a 10 DVD set. So already, well you could, you could see what it like, what it is that makes them special. And if you offered a version of that guitar training, but someone can click and buy it right now, and they'll have to wait for DVDs to come even better. So we looked at all around to find competitors. And we're looking for high ticket items, offline seminars and membership sites in this niche, in the guitar niche, and then, as we were doing it as well, we were keeping an eye out for paid advertisements. Now, why is that? Because if, if some competitors of yours, or future competitors, are paying for advertisements, and they're doing it month after month, then chances are they're making money from that. And then the other thing we want to look at is, and this is something for this is kind of a little bit of a more of a deep research, but we're looking for some high profile people. So I think that there was like that, that guitar Udemy course, there was, and actually, actually a good idea too, is to type in your niche and u, d, e, m, y course, and that just gives you a ton of different courses right there that so that way we know people are paying money. So there's some guy, Eric Andreas, who has a lot of guitar courses. And there was one person where I recognize his name, but I'm not seeing it anymore, but we'd kind of just like, look around and we'd see like, do we notice the same names coming up over and over again? And then search just their name, and then look and see if they have some old websites. Look and see if they have some YouTube videos that are years old, like, 345, years old, but then they're still updating, and they're still putting out new courses, they're still putting out new YouTube videos. So why is that important? Why isn't it important to find to first of all recognize, like the top players, like even, like, just the top three, four players in your niche, and then kind of do a search for them. Why is it important to find that they put out a book three years ago, but they also put out a book last month. Why is it important to see if they have a podcast that they started years ago, but it's still up to date? Well, because now we know that they made it years ago, and so like they've kept their sites around, they're established, but they're also putting out new stuff. So we know that if, I mean, if someone's doing something for three to five years and they're they're making money with it, there's some kind of validation from that. So that's where that stage is, that second. So first, the quick research, we kind of look around on websites and get ideas. The second is to look at competitors and just see if people are selling a ton of stuff all around the internet on. To me on Amazon, if you search Google, you'll find ads, and hopefully you find something like we found some $164 DVD course, we found some $37 per month membership sites. So we know that people are charging money all the time so that you'll fit right in, right so that the marketplace won't be mad that you're charging for money because other people are doing it, you just have to find just a little bit of an edge, a little bit of a twist or a spin on what everyone else is talking about, so that you yourself stand out. And your spin on, it might just necessarily be that people get results faster than the boring, academic way everyone else does it your spin on it might be that they get the thing they're buying immediately, because it looks like at least in this guitar niche, a lot of people sell DVDs or they do one on one coaching. And you could say, well, forget one on one coaching or DVDs. Buy this and you get the videos streamed instantly. So high ticket items, seminars, membership sites, paid ads, and then find the high profile players and see if their internet presence has been around for a long time. And finally, stage three, find out if there's a future in it. So here's my question to you is, why is Why is weight loss and why is having a six pack at any age, or why is eliminating man boobs is? Why is all that a good idea for a niche but back pain is not well, because weight loss is an ongoing problem that you can continuously help someone with, but back pain isn't and same, the same thing for getting good grades or getting good SAT scores. That's that's okay for a little while. But what are you going to sell

Robert Plank 31:50 to them in a couple of years, once they've been on your list for a while? And it's frustrating too, is I mean, what if by the time someone joins your list, checks you out, buys even something low ticket from you? Maybe their, their child is 1617, you say, here's this course and how to how to get good grades. Well, maybe then they take a couple years and 1819, they're ready to buy from you, but now they're almost done with college, so then there's no, there's real, no, no reason for it, as opposed to, if you, if you had were in the dating niche. I mean, people need new dating training all the time, right? Or people backslide and forget about what they learn and what they did all the time. It's the same thing with weight loss. The same thing with with internet marketing. There's always a need for new money coming in. The same thing for WordPress plugins, because there's always going to be some kind of a plug in same thing for hypnosis. Because sometimes, if you do the same hypnosis, it kind of wears off. Get used to it. You need more stuff. So find something with a future in it. And so having an individual product about fixing your back pain, that could be okay. But then we have to say, Well, what else can we sell that maybe it's just general health and like well being and alternative medicine and extending your lifespan and things like that. And, I mean, you go around on these forums and you see everyone who's just frustrated and doesn't know what to do and is confused and has all kinds of conflicting advice. And because you choose something or narrowing down something, that it's what people want and what people need? Well, we know that there is a want and need for it, if there's all kind of if there, first of all, are message boards in the niche, and if people are talking about it over and over again, and you just see that everyone is just frustrated by trying to comb through the mess of free and conflicting advice on the internet. And then if you choose something that you're good at and is fun for you, then you can shortcut having to learn all this stuff you just kind of teach it yourself. So what kind of huge offer can you sell for 100 bucks that's worth $1,000 or $10,000 could you show someone how to how to become a realtor, or how to I give them real estate training, or give them the the techniques and the strategies that you know, maybe whatever course they took helped them a little bit, but now need to be making more ongoing money with real estate. So now, if you sold a course like that for 100 bucks, and you could show someone how to make an extra couple $1,000 off the next real estate transaction. Well, isn't that worth it? Could you sell someone a guitar training course, where otherwise I'd have to, they'd have to pay someone 50 bucks an hour just to get a fraction of what you showed them in your $100 training course. Isn't that worth it? Could you give, could you sell someone an app or a software program or a WordPress plugin that they can plug into their existing website and make an extra few 1000 bucks from it? Well, so now if, if we kind of take it to this point, we can narrow down what our exact idea is, and you can drive yourself crazy thinking about, well, I have an idea for. This and that, and I mean, and the other thing too about this is, in the long run, you don't know 100% for sure, unless you put it out there and tell for sure. But if you go and look around forums and figure out what people are asking for, you identify competitors, find a future in it, well then we can begin to that was coming together, and we can figure out what is going to give someone at least $1,000 worth of value, which isn't that much, which isn't that much to ask for. If we can give someone an extra $1,000 worth of value in buying the correct guitar equipment and not wasting their time with just whatever guitar instructor happens to live in their town. If you can teach someone stock trading advice or show them how to use a specific piece of software to make $1,000 in the next their next stock trade, there you go. That is very well worth 100 bucks, and that helps you get over the all the little hang ups and self doubt. This the self doubt that says that you're not good enough, or you have to be a perfectionist, or psyching yourself out looking at other competitors, find something you can sell for 100 bucks that's worth 1000 to $10,000 and as this offer that you're thinking of is kind of coming together, think about especially if this is a training course, but I guess even if it's an app or software, how can you simplify it and make it brain dead simple and in training course terms, in information product terms, if you're trying to teach someone how to play a guitar, what can you checklist and systematize to dumb it down and make it super easy to follow? And I know that you might be thinking, well, you know, guitar playing or learning how to draw such an art well, okay, but in order to get someone 80% of the way there, you can teach them steps right. Even in like drawing, you teach different techniques right, like shading and perspective and stuff like that. And in guitar. Well, from our research earlier, from looking at other competitors books, you can tell them about scales and chords and maybe show them some shortcuts to just playing, like playing the most popular songs, so they can get some early wins, and then kind of sneak in the stuff they need about chords and rhythm and strings and guitar maintenance and things like that. But checklists make it just so as simple as you can, where they just kind of go down the list, and by the time they finish that list, now they know how to play the guitar, or now they know having they have an online business. But we want to dumb it down and make it so easy to follow that there is no guesswork involved. You say, buy this guitar. Or if you already have a guitar, use that one. We're gonna play this song first. We're gonna get these guitar strings. Hold the guitar like this, play this note, play that note. And the same deal for setting up an online business in our income machine. Course, we show you how to choose a niche, how to set up an opt in page, how to make an autoresponder sequence, how to make a sales letter, how to make a download page, all those things, and then you can just go ahead and apply that in our profit dashboard. Course, we say you join this site called fiverr, you choose one of the templates that we have to offer you now. Here's how to get it all set up. Here's how to market yourself. Here's how to get traffic to your fiverr gig. Here's how to get your first few sales. Here's how to then go through and do these things to increase yourself in the Fiverr ranking and get repeat sales and scale up. So when money comes in, you get paid the same amount for a lot less work and a lot less time, and we move on from there. But there's three stages here to choosing a niche in your internet marketing business, no matter what niche it is. First, you do the research. I can't stress this enough. Find the intersection of what people want, what people need, what you're good at and what's fun for you. Then do a form search, then look on Amazon, then ask your list, if you have one, identify competitors. Are there high ticket items, seminars and membership sites? Are there paid ads? Are there top players in this niche? And then find out if there's a future in it. Are there other products you can sell to them? High Ticket stuff, recurring stuff. And then I think if you run it all through that filter, you can narrow down if you're trying to decide between three or four different ideas. Now this can narrow down you to one and get 100% focus. And as we're winding down this call, I want to reiterate for daily tasks. Okay, this is the best time management secret I have ever had, and that just means every day do something, take some tasks, sit at the computer and knock out something for 45 minutes, 45 minutes, 45 minutes, and then 15 minutes space throughout the day with long breaks, and if you don't have that amount of time today, even just five minutes, five minutes, five minutes, five minutes is still better than nothing. Most people kid themselves. They think they do 20 or 30. Or 50 little things. They think they put in eight to 10 hour days, but they don't. You need to narrow down what are those top four most pressing things? And don't make a to do list because you'll never finish that. Don't prioritize your to do list because you'll end up just doing the easy things and not doing what's important. So whatever those four most important things are to do today, and if you're choosing your niche, maybe it's go through those, those those steps, but complete those four things. And bonus little tip for you, if you find that day in and day out, you still have that same list of four things, and you just can't crack it, choose one of the four things and break it up into four parts. And just even if, even if you think you're gonna get through it way too early and you won't have anything else to do the rest of the day, just choose one of the four things. So if you say, I need the four things I gotta do today are, choose my niche, register a domain name, put up a website, put up a headline, and this just has been following you around for the last five days straight. And just like, I can't do it well because you made your your tasks too big. And the problem with having any system that you don't follow is that you begin ignoring that system. Right? If you have a system where you put stuff on a calendar and it pops up and it keeps popping at me. Say, Yeah, whatever. I'll get to that you don't do it. Then over time, that calendar becomes useless. Or have you ever had someone, have you ever known someone where they say, Well, I set all my clocks 10 minutes fast, the way, I never late. But then you look at a clock and they say, Oh yeah, that clocks is 930 but it's actually 920 because I set my clock 10 minutes fast. It sounds ridiculous, but that's what happens with most people on the internet. When they get stuck, they think they get burned out, things like that. It's because you don't have a very good system, and it might be because your system is too complicated. You don't follow it. You disassociate. So the way to re associate, especially with four daily tasks, is you list four things that you'll get done today, right? One thing that takes 45 minutes, 4545 45 so today, this task in particular, is to record and publish the Actually, yes, recording the podcast episode is this one task, because it went a little long. Publishing will be the next task. But if I couldn't even get that, even if I couldn't get any of my other tasks done, if it was the same thing, every day, every day, every day, can't do it, can't do it, can't do it, then I would pull out just the one task of making the podcast, and I would break that into sections, and I would say, Okay, well, all I'm doing today is just I needed to decide what will the title of my podcast be let me figure out three sections and then three talking points in each of those sections, and then I'll click Record and I'll upload it. Well, cool. Now that might have only taken me about an hour, but that's progress, and now I'm broken through, and now the four tasks tomorrow won't be those same four things that I didn't get done anyway. A little bit of a tangent there. But check us out at dropship CEO, if you want to build an Amazon business profit dashboard.com, if you want to build a fiver business and income machine.com, if you want to build a web based business where you sell information products, have an email autoresponder, a blog and so much more. I'm so excited for you about to join income machine.com and profit dashboard.com because we have so many shortcuts to make it so simple and fun, you get the magic feeling back again that you had when you started this online business thing, and anything was possible now the possibilities can come roaring back. My name is Robert Plank, and I want to make sure that you go to Robert Plank show.com/itunes

Robert Plank 43:49 give us a five star rating and review. Check me out at Robert plank.com and also at income machine, calm and profit dashboard.com that's a lot of dot coms, but I have a lot of websites, and I sell a lot of stuff, and I know that there's some things, a lot of things, probably that will help you and your online business. So check out those websites right now. I'm Robert Plank, and that was how to choose a niche for your internet marketing business and decode the science to making money online. Thanks for listening. Go give us a five star rating and thank you.