195: Rock, Paper, Simple: Create a Marketing-Focused Website in Seven Easy Steps with Joshua Adams

Joshua Adams is the founder of Rock Paper Simple, a company that helps businesses create websites that focus on marketing and results. With over 14 years of experience in web design, marketing, and branding, Joshua works with business owners to make sure their websites do more than just look good—they help bring in customers. Joshua often speaks at events and colleges about web design and marketing.

Joshua Adams from Rock Paper Simple wants his agency to help you create a marketing-focused website that's them-centric, with clear navigation, that speaks directly to visitors and makes conversions. Be sure to claim his free self audit worksheet to find out how your website measures up.

Seven steps to creating a marketing-focused website:

1. Shut up and listen (know thyself, benefits, goals)
2. Plan for results (design, words, pages)
3. Direct traffic (differentiate value of pages, decide on three most important services, call-to-action on homepage/sidebar)
4. Them-centric copy (wording that's beneficial to them)
5. Convert (phone number, working form, less fields)
6. Simplify navigation
7. Rock the visuals

Quotes:                                                                                                                                   

“People really don't care who you are or what you know until they know that you either care about them or have value for them.” – Joshua Adams

“If you don't plan, you're just not going to get to that end goal. If you don't have a destination, you'll never get there.” – Joshua Adams

“Marketing serves as the intermediary step leading to sales. While the ultimate goal is achieving sales, marketing is driven by the intention to fulfill a specific purpose.” – Joshua Adams

Takeaways:

01:16 Focusing on marketing when building a website helps businesses get better results.

05:31 Making your website about your customers, not just your business, is important.

19:31 Setting clear goals for your website is a key first step.

25:05 Make it easy for visitors to take action, like buying or signing up.

36:35 Simple and clear navigation helps people use your website without confusion.

Resources

 

Podcast: Play in new window | Download (Duration: 38:54 — 35.6MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast • Website Creation

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