Archive for January, 2017

236: Get More Clients with Less Marketing, Overcome Burnout, and Develop Profitable Habits with with Mary Cravets

January 31, 2017

marycravets

Mary Cravets from MaryCravets.com/bigimpact says that instead of drowning people in content, you should build your own path and breeze through the "what the hell" period.

Develop better habits, delegate sooner, narrow ideas, land your favorite clients, and become more productive.

235: Make Facebook Your ATM: Profit from Social Media Ads and Marketing with Sally Hendrick

January 30, 2017

sallyhendrick

STOP posting randomly on social media without a real strategy!

Sally Hendrick from MakeFBYourATM.com and SocialMediaMarketingLab.com wants you to capture the right cross-section, split test your landing pages, market affiliate products, and make those sorts of small tweaks that get you results on Facebook.

234: Innovate, Systematize, Repurpose and Scale: Overcome Criticism, Find Simplicity and Be an Imperfect Superhero with O-Shot Creator Dr. Charles Runels

January 27, 2017

Dr. Charles Runels (phone number: 888-920-5311) is the inventor of the O-Shot, Vampire Facial, Vampire Facelift, and the Priapus Shot.

runels

He's developed and trademarked a widely respected and medically documented procedure that uses Platelet Rich Plasma (PRP) to improve sex, treat injuries, heal Peyronie's disease, fix post-pregnancy incontinence, and more. Dr. Charles has gone from living in his car to running a 2 million dollar per year business by becoming excellent, modeling mentors, packaging, and repurposing. He's also learned many lessons about simplicity, authenticity, and hiring the right people. He also shares Stan Lee's secret about making superheroes real, that you can use in your marketing starting today.

Resources

233: Personality, Philsophy, and Passion: Differentiate in the Marketplace, Create Noise, and Take Meaningful Risks with Frank Gibson

January 26, 2017

gibson

Dr. Frank Gibson from LastCallProgram.com wants to talk to you about personality, philosophy, and passion. He invented a solution to treat alcoholism called Sobrexa and started a huge movement on social media. Listen in as he discusses how he's changed the conversation and updated an industry for the first time in decades.

232: Mantra Leadership and Mantra Design: Innovate, Buy, or Die with Dana Oliver

January 25, 2017

Who wants to work for a jerk? No one, that's who! Dana Oliver from MantraLeadership.com has a lot of "best practices" for start-up communities and entrepreneurs to get along with others and manage others effectively. Pay attention to peoples' needs, identify what they want, and trust them.

dana

He also has a concept called Mantra Design, where simple beats better. You should get onto the peer level with your customers to discover their unmet needs and long-term pain. Run your product by 12 to 20 people to tease out the 75% to 90% of features (and hot buttons) to focus on.

Resources

231: Create a Freelance Income from Scratch and Live Life on Your Own Terms from Fiverr Voiceover Artist, Fiverr Ambassador, and Host of the Fiverrcast Redd Horrocks

January 24, 2017

redd

Redd Horrocks from InstantVoicemails.com was a voice actor for 13-14 years and discovered Fiverr as a way to do what she loves while living anywhere and setting her own hours. She has over 13,000 reviews from satisfied customers, has completed 27,000 jobs on Fiverr, plus 3,000 on other sites -- generating a six figure freelancing income from just 4 hours a day on weekdays and 1 hour per day on weekends.

Listen in as Redd explains how she's streamlined her process with a personal assistant, how she markets her Fiverr business with buyer requests (as well as over-delivering since you never know if "your next client will become your best client"), and how she's simplified her pricing structure to generate tons of extra sales.

Resources

230: You Have No Competition: Get Paid to Create an Information Product and Turn Your Knowledge into a New Stream of Passive Income with Fred Gleeck

January 23, 2017

Fred Gleeck (email address: fredgleeck@gmail.com) is a business coach. If you have a skill or passion, Fred can Joint Venture partner with you and package those insights into an information product for passive income.

fredgleeck

Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer client) where he made use of that "unsold inventory" of information that many business owners seem to have. You'll also hear about how Fred establishes boundaries with his JV partners, deals with competition (competence plus personality), and systematizes everything so that he can deliver consistent quality.

Fred's Contact Information

  • Email address: fredgleeck@gmail.com
  • Subject line: "ROBERT PLANK SENT ME"
  • Message body: tell Fred what your "field" is, as well as any info-products you have or would like to create

229: Temporarily Embarrassed Millionaires, the Self-Fulfilling Prophecy and Social Policing

January 20, 2017

Today's Sponsor: Website Remote (manage all your WordPress sites)

Important Quotes from Famous People

  • "Whether you think you can or you think you can't, you're right." -- Henry Ford
  • "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence." -- Charles Bukowski
  • "Don't be afraid to give up the good to go for the great." -- John D. Rockefeller
  • "Don't compare your behind-the-scenes to someone else's highlight reel." -- Pastor Steven Furtick
  • "Are you losing belief or do you just wish it was happening faster? Balance ambition with patience." -- Gary Vaynerchuk
  • "Every successful person has a rule to never spend more than 10% of time on a problem, but at least 90% on a solution" -- Anthony Robbins

Reminders from Robert Plank

  • People have less of what you have and are happy. Others have exactly what you want (if not more) and are unhappy.
  • Being upset or stressed about your business is a good thing if you channel it into something positive (growth)
  • You're exactly where you're supposed to be right now in your journey. The present probably came very close to not happening as it was supposed to, and the future is probably very close to not happening as it should
  • If things are tough, is it possible you're being setup for something better?
  • Haven't there been times when you enjoyed taking some action?
  • If things are difficult, it's because you're being tested. It's an opportunity for personal growth (feast and famine)
  • Your life isn't a straight line or a curve of up's and down's... it's a series of 3-5 year containers
  • Have an abundance mindset instead of a scarcity mindset (don't let the little stuff like grudges use up 100% of your CPU)

Talking Points

  • Be careful of social policing: it's not up to you to save the world, all you can do is look out for yourself first (but that includes feeling good about helping others)
  • Many people aren't calibrated to where they need to be -- Four Daily Tasks, thinking too far (or not enough) in the future or past
  • Have the right metric: make money, reduce hours... not just to "show off for them"
  • Excuses: "I'm tired" or "I don't have time" or "People aren't buying now" or "I need to wait until..."

Dont's

  • Don't be a downer, a victim, a person who puts themselves down
  • Don't be a predictable, one-note, cardboard character
  • Don't give up, don't use any old excuse to stop unless you seriously believe it
  • Don't stop doing something unless you replace it with something else

Do's

  • Make it work even if it "seems" the universe is conspiring against you (even though it's not)
  • Decide to: let go, have boundaries, get the right priorities, and find the time
  • Switch gears, recharge your batteries and take time to calm down instead of just going through the motions
  • Wish you were better -- your best is enough but make sure it's your best
  • Use failure and frustration as fuel to do better in the future

228: Are You Afraid?

January 19, 2017

"If you're not prepared to be wrong, you'll never come up with anything original."
-- Ken Robinson

Here's why I ask if you're afraid...

A bunch of years ago, it was around the holidays and I was hanging out with some friends... we were playing Monopoly and you might know that it's the sort of game that leaves a lot of players super angry by the end...

Well, I didn't mind it too much that one of the guys in our group kept making us start over... as in... if HE was the one who was down on his money, even if the rest of us were doing well, he would suddenly act super sad and push and prod us until we gave in and restarted the game...

If he was raking in the money in Monopoly, he had no problem continuing the game... even if others were having trouble.

It's just a game, we were having fun, and I don't think we actually saw a complete gamethrough to completion that night... BUT... it got me thinking...

Imagine if that friend of mine (I didn't know him that well, he was just someone's brother who happened to be there) had saw one of our games through? Maybe he'd still lose or maybe he would have come out of those "tough times" on the other end, and really enjoyed that rollercoaster ride?

As opposed to starting it over and playing it safe...

What does all this have to do with internet marketing, being an entrepreneur, and growing your online business?

Many People Are Afraid To Actually See Their Business Become A Business...

  • It might get tough and scary
  • They might have to change course
  • They might get confused and not know what to do next
  • They might have to admit they were wrong or that something isn't working

Is this "fear" problem something that you can solve in the next 10 seconds? Is it something that won't rear its ugly head sometime later? Heck no... BUT...

If you've felt that you've "restarted the game" too many times and you haven't finished that sales letter, product, or have neglected that blog or podcast... it's possible that you needed to ride the wave of failure down only to ride an even bigger wave of success back up...

But YOU are the only one who can say that statement is true...

I honestly believe that you should focus on whatever you think your best chance of making money is for the next 30 days... commit yourself to that singular goal and take four actions per day in service of that goal...

I also think that a long term goal of yours is to have 300 pieces of content (whatever that means to you -- quick YouTube videos, short podcasts) that lead back to you and your websites, your opt-in forms, your sales letters.

Not 300 pieces of content overnight, but that should be your long-term goal in order to bring in enough traffic to sustain you and your business.

WP Import and Podcast Crusher

I think that our WP Import plugin is a great tool to fill up a blog with content (whether you did or didn't write it yourself) and our Podcast Crusher podcasting course is a wonderful complement to that tool, because podcasting allows you to quickly speak out whatever's on your mind...

AND even have other experts create the content for you, which they will gladly do. I've interviewed 125 people for my podcast in the past 143 days -- it's only been an extra time commitment of about 4 hours per week on my part (it would be a lot less if I chose not to publish 5 days a week which I can always change) ---

It's increased the blog traffic big-ly, opened up a ton of doors (joint ventures) I didn't have previously, and I'm already on the schedule with a few other marketers to appear on THEIR shows, provide value to THEM and introduce ME to THEIR audience.

I hope that in the coming year you aren't afraid to set yourself on the path that has the best chance of success for you, repeat for 30 days with 4 daily tasks with the ultimate goal of 300 pieces of content, repeat / follow-through, and then look back at those 30 days of successes and failures with self-awareness so you can course correct.

People are often unreasonable, irrational, and self-centered. Forgive them anyway.
If you're kind, people may accuse you of selfish, ulterior motives. Be kind anyway.
If you're successful, you'll win unfaithful friends and genuine enemies. Succeed anyway.
If you're honest and sincere, people may deceive you. Be honest and sincere anyway.
What you spend years creating, others could destroy it overnight. Create anyway.
If you find serenity and happiness, some may be jealous. Be happy anyway.
The good you do today, will often be forgotten. Do good anyway.
Give the best you have, and it will never be enough. Give your best anyway.
In the final analysis, it is between you and God. It was never between you and them anyway.

-- Mother Teresa

Claim the $7 WP Import Plugin

227: Positive Psychology Coaching: Become Your Best Self, Communicate Better, Locate and Use Your Authentic Strengths with Fatima Doman

January 18, 2017

fatima

Fatima Doman from AuthenticStrengths.com says that 24 character strengths exist (for example: curiosity, perseverance, energy, engagement), and if you're under-utilizing these or not playing up to your strengths, then you're in trouble. You may need to bring some of your strengths to the forefront, combine specific strengths or even temporarily use "situational strengths" when needed.

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