Archive for January, 2017
226: Retail Arbitrage, Online Arbitrage, Private Labeling and E-Commerce with The Amazing Seller Scott Voelker
Scott Voelker's (TheAmazingSeller.com) journey is an amazing Amazon and e-commerce success story. Beginning with retail arbitrage (buying local items and selling them on Amazon), then online arbitrage (buying physical items online and re-selling them on Amazon), private labeling (get a product sourced), and finally, e-commerce (setup a storefront outside of Amazon), Scott has not only generated a huge income scaling his business, he also teaches others how to do it. Topics covered:
- how Scott narrows down the perfect product to sell, every time
- Scott's "open brand" strategy that allows him to experiment with new physical products
- how to deal with copycats and the price wars
- how to build a list and get lots of reviews quickly (and remain compliant) using contests
Resources
- The Amazing Seller (Podcast)
- The Private Label (Workshop)
- The Amazing Seller (Facebook group)
Podcast: Play in new window | Download (Duration: 37:52 — 34.7MB) | Embed
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225: Get Publicity and PR Leads with Dan Janal
Dan Janal from PRLeads.com has a number of easy tweaks you should make in your marketing for huge results. He wants you to create an authority piece (lead magnet) such as "10 Tips to Save Your Marriage." Create a Facebook ad sending people to a (LeadPages) landing page, research your target audience, create a compelling headline and call to action. Create a Facebook post (use Canva.com to generate graphics), boost that post, and re-post it anywhere you can. Test different headlines with A/B testing and improve from there.
Resources
- PR Leads (Facebook)
- PRLeads Plus (Matchmaking)
- Reporters Are Looking for You (Kindle Book)
- Canva.com (Create Graphics For Social Media)
Podcast: Play in new window | Download (Duration: 28:01 — 25.7MB) | Embed
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224: Cover Your Assets Online: Avoid Common Legal Traps and Pitfalls with Lin Eleoff
Lin Eleoff from CoverYourAssetsOnline.com and DIYLegalToolkit.com wants to help you take care of your "baby" (your online business). Many business owners do not properly protect their intellectual property. Many are missing proper website legal documents and use images in such a way that could open them up to lawsuits. Lin keeps things simple for us and explains what we need to do and what to avoid (legally) with our websites.
Podcast: Play in new window | Download (Duration: 30:25 — 27.9MB) | Embed
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223: Design a Life That Results in Wealth with Financial Mentor Todd Tresidder
Todd Tresidder (FinancialMentor.com/3) has three ways of building wealth: real estate, business, and paper assets. Todd has some unique insights when it comes to building wealth since he believes in simplicity and uses math (research) as well as basic principles to create a sound investment strategy.
Podcast: Play in new window | Download (Duration: 23:02 — 21.1MB) | Embed
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222: The Book Doctor Is In: Self-Publish a Book, Build Your Platform, and Get Noticed with Stacey Aaronson
Stacy Aaronson from TheBookDoctorIsIn.com and TheSelfPublishingScoop.com says that many authors make huge mistakes when they independently publish their books. Her approach is very step-by-step and detail oriented:
- Consult, proposal, contracts
- Editing process, developmental, structure, cohesive chapters, the right points are in the right chapters
- Copy-editing: bio, picture, grammar, remove cliches, correct syntax
- Illustration and graphics
- Presentation: interior, cover, interior/cover congruency, what's right for the audience, fine tune
- Upload files to CreateSpace and Ingram
- Proof the proof and send to proofreader (edit all the edits together from multiple people
- Re-upload, get printed proofs, catch the small things
Podcast: Play in new window | Download (Duration: 35:44 — 32.7MB) | Embed
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221: Escape from Anxiety, De-Stress and Supercharge Your Life with Peggy Sealfon
Peggy Sealfon from 3MinutesToDestress.com wants you to supercharge your life, help you break your patterns, hang onto your available energy, and live a mindful, integrated life. Many of us are caught in cycles where our health or relationships may have suffered due to over-focusing on our business, for example. Peggy have tons of insights, tools, and habits to share with you today.
Resources
- Escape From Anxiety (Book And Website)
- 3 Minutes To Destress (Sign Up)
- Peggy Sealfon blog (Free Personal Coaching: 10 minute Call)
- "Escape from Anxiety" (Amazon Book)
Podcast: Play in new window | Download (Duration: 29:56 — 27.4MB) | Embed
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220: Use High Ticket Coaching and Consulting to Scale Your Business with Eric Louviere
Eric Louviere from EricLouviere.com and WebVance.com provides coaching and consulting services to authors, speakers, and business owners of all kinds (for example, one of Eric's clients is a local gym.) In years past, he grew tired of the "cash crunches" that resulted from membership site and e-book income and decided to scale up. Listen in to tons of takeaways about:
- how to avoid spreading yourself too thin
- how to simplify your marketing with "one problem, one solution" thinking
- some huge breakthroughs about Facebook and LinkedIn advertising
Podcast: Play in new window | Download (Duration: 33:36 — 30.8MB) | Embed
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219: Turn Your Hobby into a Business and Achieve Massive Blogging Success with Katie Hornor
Katie Hornor coaches hobby bloggers to turn their website into a real business. She focuses on your traffic, people, plan, schedule, and hiring.
Hire based on your own weaknesses. For example, hire people to create pinnacle images, Facebook ads, or technical website actions, and give them a 2 to 3 month trial period to test them out.
When improving a blog, Katie looks at the following areas:
- Is the website clean and inviting?
- Is there an offer, a freebie that people can get in exchange for subscribing? Is it an offer that your audience wants, based on Facebook, Twitter, and Snapchat research?
- Is Google Analytics installed and what demographic reads the blog? Based on this, when are people online so we know what time to post?
- Are there any low-hanging product ideas or affiliate programs for this blog?
- Does this website get in front of one audience per week? (Blog, Facebook, email.)
Resources
- Blogging Successfully (Request a Free Call with our Team to See How We Can Help You Grow)
- The Blog Connection (Membership)
- Free Gift (Free Gift)
- Breakthrough Coaching with Katie (Coaching)
- Paradise Bloggers (Facebook Group)
Podcast: Play in new window | Download (Duration: 28:27 — 26.1MB) | Embed
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218: Passion, Power, Preparation, and Practice: Become a Powerful, Authentic and Captivating Public Speaker with Pam Terry
Pam Terry from PamTerry.com will help you to become a better speaker who prepares, practices, and gives. She has four pillars for you to build confidence with your speaking engagements:
1. Passion: fuel, make a difference
2. Power: knowledge, topic, audience, speaking skills
3. Preparation: outline, intro, close, objectives
4. Practice: does it fit in the allotted time and do people pay attention
Podcast: Play in new window | Download (Duration: 34:43 — 31.8MB) | Embed
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217: Facebook Ads: The Secrets to Image Ads, Retargeting, Video Engagement, and Live Streaming with Emily Hirsh
Emily Hirsh (click to book a free consultation) is a master when it comes to cutting edge Facebook ad techniques. Here's what's working very well for her lately:
1. provide free training on Facebook: post a stock photo with no text on the graphic
2. retarget people on your Facebook page
3. run ads audience engagements on ads or posts (your warm audience)
Emily has also had great success with Facebook live streaming for 15-20 minutes, usually 10 minutes of teaching and 5-10 minutes of a pitch or Q&A. She recommends that you be consistent with your live streaming and stream at the same time of day for five days in a row. Encourage people to share the stream while live, post an announcement about the live stream one hour prior, post to your personal page and even run ads to a lookalike audience based on people who watched your videos.
Podcast: Play in new window | Download (Duration: 31:27 — 28.8MB) | Embed
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