Archive for December, 2017

458: Productivity, Influence, and Leadership: Become a Better Communicator and Storyteller By Showing Vulnerability, Imagery and Authenticity with Colin Boyd

• December 13, 2017

Colin Boyd from helps business owners become more influential. He loves to help them discover new levels of confidence and skill in how they communicate their ideas on any stage or platform.

Podcast: Play in new window | Download (Duration: 35:22 — 32.4MB) | Embed

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Colin talks to us today about what caused him to recently move his business from Australia to California, how to develop your signature story including these three components:

  • vulnerability (challenge, difficult situation)
  • tension (growing challenge, drama)
  • victory

Whether you need to get in front of a client and pitch your product, speak at a conference or engage your followers on social media his strategies will help you do this.

Colin is a Certified speaking professional with the National speakers Association, qualified Performance Coach with the International Coaching Federation, Certified Trainer, NLP practitioner and also holds a Commerce Degree, Executive Coaching diploma and EDISC Behavioral certification.

The real reason he is qualified to help you is because he has done the journey with himself and thousands of clients around the world to go from fear and confusion to confidence and clarity when it come to presenting ideas persuasively.

Resources

Podcast: Play in new window | Download (Duration: 35:22 — 32.4MB) | Embed

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457: Why Most Membership Sites Fail, and How to Create the Passive Income Money Site of Your Dreams

• December 11, 2017

Podcast: Play in new window | Download (Duration: 44:39 — 40.9MB) | Embed

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456: How to Become a TEDx Stage Speaker and Get Over 1 Million Views with Elena Herdieckerhoff

• December 8, 2017

Elena Herdieckerhoff is an ambassador for highly sensitive people (HSPs), Business Mentor for sensitive entrepreneurs and Motivational Speaker. She's on a mission to help spread positive awareness and inspiration for highly sensitive people around the world.

Elena's delivered a powerful speech on the TEDx Paris stage and generated over 1 million views on YouTube. We talk with Elena today about how she was able to land that TEDx gig, what TEDx is and what they want, how she planned and rehearsed, delivered and built up the snowball to make her presentation go viral.

Resources

Podcast: Play in new window | Download (Duration: 39:39 — 36.3MB) | Embed

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455: Speak Your Ideal Customer’s Secret Language, Rise Above the Noise, and Make Your Business Irresistible with Jeffrey Shaw

• December 6, 2017

Jeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs.

He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language.

Resources

Podcast: Play in new window | Download (Duration: 39:32 — 36.2MB) | Embed

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454: Whoa, Wow, Hmmm, Yes: Get Out of Your Own Way and Just Listen to Become a Mesmerizing, Purposeful, Agendaless Influencer with Dr. Mark Goulston

• December 5, 2017

Dr. Mark Goulston stops by to help us all get out of our own way. We need to live to be of service and have conversations with neither a memory NOR an agenda. Mark is one of the world's foremost experts on empathic listening and how you can use that to increase your influence, marketing and get through to anyone.

Podcast: Play in new window | Download (Duration: 42:37 — 39.0MB) | Embed

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He's the author of seven books with his book, "Just Listen," becoming the top book on listening in the world. He provides workshops, one on one coaching and consulting and keynotes around the world. Dr. Mark joins us to tell us the secret formula that Elon Musk and Steve Jobs followed to create fanatical customers, clients and investors. It comes down to the four step unconscious formula:

  • Whoa: "I can't believe what I'm seeing"
  • Wow: "That's amazing"
  • Hmmm: "This is too good not to use"
  • Yes: "I can see where we can use it"

If you'd like to be a mesmerizing influencer, be remembered (by being different), get into the mind of your prospects, and stay ultra-relevant, then you'll want to tune-in to today's show.

Resources

Podcast: Play in new window | Download (Duration: 42:37 — 39.0MB) | Embed

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453: Heatmaps, Scrollmaps, Analytics, User Testing, A/B Testing and Troubleshooting: Increase Your E-Commerce Website Profits with Conversion Consultant Nick Disabato

• December 4, 2017

Nick Disabato is a designer & writer. He runs Draft, a small consultancy that focuses on research-driven A/B testing for online stores.

We talk with Nick about his strategy when it comes to improving the conversions of e-commerce storefronts, from Google Analytics, heatmaps, scrollmaps, behavior, user testing and vocalization. Your website's conversion rate might be low due to a factor you've never considered, such a slow load time, lack of mobile-first design, or the terms on your site (e.g. "shipping" or "trial").

Resources

Podcast: Play in new window | Download (Duration: 30:43 — 28.1MB) | Embed

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452: Find Your Passion, Grow a Podcast, and Monetize It Using the Spreaker Platform with Podcaster Rob Greenlee

• December 1, 2017

Rob Greenlee has been podcasting for over 13 years and is the head of Partnerships at Spreaker.com and BlogTalkRadio.com.

Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB) | Embed

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He's a 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast, Weds at 3pm PST and co-hosts NewMediaShow.com/live Live Sat at 9am PST/Noon EST.

We talk today about why you should use the Speaker platform for podcasting, its unique features (Skype recording, mobile app, live shows, easy migration and more), the essentials of podcasting (name, format, how it fits into your life, where you'll podcast physically, format and topic ideas), how to grow your podcast traffic (social media, tell-a-friend, organic search optimization, podcast guesting, TV, and guest blog posts) as well as how to monetize your podcast (affiliate links and monetization tools).

Resources

Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB) | Embed

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