264: Accelerate Your Online Branding with Brand Strategist Jena Rodriguez

Jena Rodriguez from BrandWithJena.com wants you to understand the difference between a brand (the inner game of what you stand for) vs. branding (the outer game of how you express those core values).

She has a 12 component system called branderity that involves communicating with those brand fans to understand their problems, their language, and combine that with your unique story. That leads to your website colors, positioning, price, marketing message, and so on. She also tells us how to prevent getting bogged down with your branding and why you should be clear instead of clever.

Quotes:                                                                                                                                   

“Clarity is better than clever. So if you want to create a business that’s kind of like the Google of the world, Google means nothing without the concept behind it, without the story.” – Jena Rodriguez

“Your brand is who you are and what you stand for. It’s the experience of who you are, and branding is simply the process of expressing it.” – Jena Rodriguez

“Entrepreneurship is not the easy way; it’s the brave way, and we as entrepreneurs have to wear many hats.” – Jena Rodriguez

Takeaways:

01:45 Brand is the inner core of who you are, while branding is how you express that identity to the world.

12:25 Successful branding requires understanding your target audience and speaking their specific language.

20:28 Entrepreneurs should prioritize cash flow and basic consistent branding over expensive, complex marketing strategies.

30:54 Clarity comes from taking action and getting real-world feedback from actual clients.

33:49 Branding is an ongoing process that can be refined and updated as your business grows and changes.

Resources

Podcast: Play in new window | Download (Duration: 36:59 — 33.9MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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