349: Build a Messy Beast of an Online Business That Focuses on Traffic, Lead Capture, and Offers

Let's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple...

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page
Absorb your competitors (they absorb you back, arms race)
Strengthen Your Content Muscle: get ahead of this month in the calendar

We also cover one of my best secrets: daily marketing emails... and:

Is it possible to email too much? (how to send those emails every day)
Why the "exclusion list" balances things out so your buyers aren't "bombarded"
How to provide value and use the restaurant mentality
Why it's okay to be overloaded (and it's okay to stay in constant contact with your list)

Quotes:

“Ugly websites sell better, and I think the reason is usually because there are fewer distracting elements like links or fancy graphics. That way, people focus only on what's on your web page.” – Robert Plank

“We all get excited about these super advanced, super crazy ideas, but a lot of the time, those are things that either only excite us or maybe only excite our competitors—and don't excite our customers.” – Robert Plank

“It's scary to put yourself out there, but what's scarier: being slightly uncomfortable now for the chance that your business will take off and make money, or not having money and not being able to pay your bills?” – Robert Plank

Takeaways:

03:50 Creating an ugly, simple website is better than spending months on a perfect design.

13:07 Focus on solving customer problems, not impressing competitors.

27:48 Emailing your list daily keeps subscribers engaged and increases sales potential.

40:09 Entrepreneurs should absorb information selectively and avoid getting distracted by every new idea.

49:31 Build a basic business foundation first, then improve and experiment with new techniques.

If you'd like to see how to setup that funnel, join our course:

Join the Income Machine Online Course

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

Filed in: Archive 2: 2017 • Interview • Podcast • Website Creation

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