424: Social Media Success: Build Your Presence, Engagement and Traffic on Facebook Using Reciprocity, Followup, and Marketing with Nikki Yeager

Nikki Yeager is an entrepreneur and startup coach based in NYC. Her first company, EHR Tutor, was profitable from day one and quickly reached a million dollars a year while she was leading the sales and marketing effort. She now runs a holistic products company, The Relievery, designs for a non-gendered children's clothing line, Every Bean Boutique, and spends her free time doing consulting for entrepreneurs and small businesses.

Quotes:                                                                                                                                   

“If I'm going to spend time on something, I want there to be a reason for doing it—especially when you're in those early stages, or even when you're starting to grow but don't have the resources to just hire willy-nilly.” – Nikki Yeager

“Social media is just a digital version of real life. I always imagine that if I'm going out to a networking event, I would change what I'm talking about based on the people who are at that networking event.” – Nikki Yeager

“The ones getting a lot of engagement and potentially sales from those pages are usually the people who provide a back and forth. It's not just them sharing information—it's them actively engaging with their audience.” – Nikki Yeager

Takeaways:

02:21 Social media success is about converting followers into meaningful business relationships, not just collecting large numbers.

07:35 Treat online interactions like real-world networking by engaging with people regardless of their current follower count.

13:49 Small, engaged audiences can generate more revenue than large, passive follower bases.

16:51 Strategic social media engagement can open doors to valuable business partnerships and opportunities.

33:00 Entrepreneurs must embrace sales skills as a core part of building a successful business.

Resources

Podcast: Play in new window | Download (Duration: 34:57 — 32.0MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast • Social Marketing

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