804: Start a Podcast: A Bright Future in Podcasting with Rob Greenlee

Rob Greenlee is the Vice President of Content and Partnerships at Libsyn, one of the leading podcast hosting platforms. He is also the host of the New Media Show. With over 17 years of experience in the podcasting industry, Greenlee has been at the forefront of the medium's growth and development. Today, Rob discusses the evolution of the podcasting landscape, particularly in the wake of the pandemic, and shares his insights on what it takes to create a successful and sustainable podcast.

In this episode of Marketer of the Day, Rob discusses his current work with Libsyn, one of the first podcast hosting platforms, and his ongoing co-hosting of the New Media Show. He emphasizes the importance of defining goals, understanding your audience, and using technology to enable creativity rather than hinder it. Rob highlights the value of starting with a focused niche and expanding thoughtfully as your community grows, as well as leveraging live events and hybrid formats to engage audiences. Key takeaways include the necessity of consistency, adaptability, and collaboration in content creation, and the potential for podcasts to serve as a core medium within a broader content strategy.

Quotes

“Podcasting is not a magic bullet—it takes consistent effort, audience engagement, and understanding your goals to succeed.”

“Start with a niche focus, then expand thoughtfully; content should grow with your audience, not fragment it.”

“Technology should enable better connections between people, not become an obstacle to content creation.”

“Content creation—whether podcasting, video, or social media—can transform your career if you align it with your objectives.”

Resources

Podcast: Play in new window | Download (Duration: 44:00 — 40.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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