185: The Book Activation Method: Overcome the Fear of Publishing and Create the Perfect Book to Boost Your Business with Deborah Ager

Deborah Ager is the founder of Radiant Media Labs and creator of the Book Activation Method workshop. She is an author who has written and co-edited several books, and she helps experts turn their knowledge into published books to grow their businesses, gain visibility, and attract more clients. Deborah has a background in both marketing and writing, and she uses her experience to guide business owners through the process of planning, writing, and using a book as a business tool.

Deborah Ager from Radiant Media Labs and creator of The Book Activation Method wants you to embrace your fear and use it to move forward. She also wants to get a book out of you in the following steps:

1. master market and idea
2. align with mission: book sales, speaking, which publisher, authority
3. mining your material: blog posts, existing presentations, themes and ideas
4. mark out the tools: find the time/space to write, calendars, Evernote
5. map your mind: get messy with a mindmap
6. brain to book: break to-do list into do-able chunks, word count or time goal, schedule, write or speak
7. marketing

Quotes:                                                                                                                                   

“We’re not fighting fear or trying to eliminate it. Instead, I’d rather embrace it because it’s going to show up no matter what.” – Deborah Ager

“When we're experts around our own topic, it's hard for us to see it with fresh eyes.” – Deborah Ager

“When you share stories, especially case studies, people feel more connected rather than feeling like they’re being sold to.” – Deborah Ager

Takeaways:

02:26 Many people are afraid to start writing a book, but taking small steps every day can help move past that fear.

05:02 Before writing, it’s important to know who your book is for and how it will help your business.

08:31 A book doesn’t have to be long; even a short book can be useful if it shares your main ideas clearly.

10:49 It’s normal to feel nervous as you finish your book, but looking back at your past work can help you feel more confident.

13:04 Using your old blog posts, talks, or presentations can make writing your book easier.

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Filed in: Archive 1: 2012-2016 • Interview • Podcast • Writing