408: Traffic Fountains: Get an Unlimited Number of Clicks, Views, and Sales to Your Website

Do you sometimes feel like you're slaving away at your website? Maybe you built it and they DIDN'T come? When you're looking for "traffic" advice, do you feel like you're told a bunch of shady OR outdated marketing techniques? Even worse, do you feel flooded with lots of "tiny" traffic techniques? If so, today's episode is the relief you've been searching for. We discuss the six traffic fountains you should focus on today:

  1. Search Engine Optimization & Content Marketing: Fiverr, Rev, WordPress blog, evergreen podcast, LinkedIn, Medium
  2. Guest Posting: podcast guest interviews (RadioGuestList), Interview Connections
  3. Video Marketing: YouTube, Facebook Live
  4. Pay Per Click: Google AdWords, Facebook ads, AdRoll (model, create campaigns daily, break even, scale)
  5. Upkeep: email marketing & followup campaigns, postcards/thank you's, PushCrew/ManyChat
  6. Nice to have's: affiliate program (swipe file & contest), Kindle books (your best material), outreach (find customers that use competing or complimentary products), under the table payment (podcast sponsorship, signature ad, Facebook page ad)

Quotes:                                                                                                                                   

“Think of the 80/20 rule: spend 20% of your time creating content and 80% of your time marketing it. You need to spend more time marketing than creating the content.” – Robert Plank

“The real problem with traffic is that things change so much. The rules change all the time—the Google rules, the Facebook rules—for both the free stuff and the paid stuff. Things change all the time.” – Robert Plank

“You need to have a better mindset. You need to put 20% of your income back into ads, in whatever format that is.” – Robert Plank

Takeaways:

04:40 Creating content is only half the battle; spending 80% of your time marketing that content is crucial for success.

11:20 Building a list of buyers is more valuable than collecting free email subscribers who may never purchase.

23:15 Consistently creating new ad campaigns and being willing to experiment is key to finding successful traffic strategies.

35:50 Retargeting and understanding audience targeting can significantly improve the effectiveness of your marketing efforts.

46:30 Breaking even on ad spend is a win, as it allows you to build a list and potential customer base for free.

Resources

Podcast: Play in new window | Download (Duration: 59:32 — 54.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 2: 2017 • Podcast • Traffic

Comments are closed.

«
»

↑ Back to Top