565: Embrace the Messy: Increase Your Funnel Traffic Through Retargeting with Facebook and Twitter Ad Expert Gavin Bell

Gavin Bell is a Facebook ad expert who's here to share his story about how he was able to build a huge following through content creation (weekly vlogs), retargeting, and creating shareable content. He also explains his ad strategy and thought process when it comes to setting ad goals, creating content, and targeting your audience.

Quotes:                                                                                                                                   

“I'm a big fan of what I call embracing the messy. If you start creating videos now, you might not be great on camera, but you're accepting that. You're saying, ‘I’d rather have a few grammatical errors and still get something out there.” – Gavin Bell

“At the end of the day, it has nothing to do with Facebook ads. It’s all about human psychology, communication, and relationship building.” - Gavin Bell

“We engage through multiple touch points to understand people better and prefer to hear more from them before deciding to make a purchase.” - Gavin Bell

Takeaways:

06:47 Creating perfect content is outdated; getting something out quickly matters more than endless revisions.

11:18 Make content that strangers would want to share, not just content about yourself.

20:35 Facebook ads aren't magic; they still require understanding human psychology and building relationships.

23:46 Successful Facebook advertising starts with clear goals, targeted content, and knowing your audience.

27:51 A basic advertising funnel involves creating content, retargeting interested viewers, and nurturing leads through email sequences.Resources

Podcast: Play in new window | Download (Duration: 31:13 — 28.6MB) | Embed

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Filed in: Advertising • Archive 3: 2018-2020 • Interview • Podcast • Social Marketing

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