Marketer of the Day with Robert Plank

Category: Archive 2: 2017

  • 271: From Near-Fatal Car Accident to App Empire: The Evergreen Formula to Achieving Personal Wealth, Creating the Day You Want and Escaping the 9-5 Rat Race with Chad Mureta

    Chad Mureta from App Empire was making money but was working too hard at his real estate business when his car hit a deer and he was hospitalized. During that time, he cracked the code to app creating and built a thriving business (his Emoji app has had 150 million downloads).

    Listen in to hear about his advice on life, entrepreneurship, and becoming your best self.

    Quotes:                                                                                                                                   

    “Wealth is health, balance, and alignment—doing what you want to do, showing up, and creating the day you want.” – Chad Mureta

    “Consciousness comes from conflict. For me, I was really able to see and understand that. Until that point, I wasn’t truly able to give back to people and to this world.” – Chad Mureta

    “Typically in life, there are messages for all of us that we are either open to seeing or not open to seeing.” – Chad Mureta

    Takeaways:

    04:41 Personal setbacks can be turning points that push you toward unexpected opportunities.

    14:49 Creating successful apps requires understanding consumer needs and global market dynamics.

    16:07 Marketing an app is as crucial as the app’s functionality, especially with keywords and screenshots.

    19:21 Building a lifestyle business means prioritizing personal happiness over constant work.

    25:26 Developing apps around your personal interests increases the chances of success.

    Resources

    Podcast: Play in new window | Download (Duration: 27:16 — 25.0MB) | Embed

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  • 270: Boost Your Marketing: Use Outgrow to Create Calculators and Viral Quizzes with Randy Rayess

    Randy Rayess is the cofounder of Outgrow.co, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and personalized marketing.

    He talks to us today about how we need to create interactive content to stay ahead of the game. That can be something as simple as a quiz (that requires an opt-in to get the results, or that redirects someone to a location based on their score — or even alerts your sales team). You can use quizzes to complement long pieces of content, or even run a sweepstakes.

    Quotes:                                                                                                                                   

    “The future of marketing is going to be more personalized and more interactive, and that’s going to be a fundamental component to how everything works.” – Randy Rayess

    “As a user, what you care about is the ability to get your answer that’s relevant to you as quickly as possible.” – Randy Rayess

    “If you start off with a very invasive question—like asking for a home address—that’s not going to work, because you haven’t built trust with the user.” – Randy Rayess

    Takeaways:

    03:37 Interactive marketing tools like quizzes can help businesses quickly answer customer questions and provide personalized recommendations.

    17:46 When creating quizzes, limit market research questions to 1-3 to keep users engaged and prevent them from abandoning the quiz.

    19:51 Segmenting leads through interactive quizzes allows businesses to focus efforts on the most promising potential customers.

    22:55 Advanced quiz features can create dynamic, personalized experiences by showing different questions based on previous user answers.

    25:32 Start with a simple, useful quiz that complements existing content to improve lead generation and user engagement.

    Podcast: Play in new window | Download (Duration: 29:11 — 26.7MB) | Embed

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  • 269: Be Resourceful: Find the Hidden Profits in Your Business, Get More Clients and Cash, and Sell with Confidence with Business Optimizer Coach Stacey Hylen

    Stacey Hylen is an internationally recognized business growth strategist and coach and was named International Coach of the Year in 2016. Stacey helps 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients.

    Quotes:                                                                                                                                   

    “People who have come to the United States with $0 in their pocket, who don’t speak English, don’t know anybody, haven’t gone to Harvard, aren’t as smart or well spoken as you are, have been more successful because they’ve been more resourceful.” – Stacey Hylen

    “Tony Robbins says it’s 80% mindset and 20% strategy. What I see is that people have challenges around their money mindset. They struggle with their value and owning that value.” – Stacey Hylen

    “Stop going after all these different things. Look at what you have in the business right now.” – Stacey Hylen

    Takeaways:

    02:35 Entrepreneurs often miss hidden profits by not fully utilizing their existing client base and current business resources.

    07:29 Starting with high-ticket offers and then creating lower-priced options is more effective than the reverse approach.

    10:59 Mindset plays a massive role in business success, with resourcefulness being more important than initial resources.

    16:11 Delegation is crucial for business growth, and entrepreneurs should focus on tasks that best use their unique skills.

    24:03 Avoid chasing “bright shiny objects” and instead create a strategic marketing plan to guide business decisions.

    Resources

    Podcast: Play in new window | Download (Duration: 27:36 — 25.3MB) | Embed

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  • 268: Stand Out from the Crowd for Better Visibility, Credibility, and Results with Peter Mehit

    Peter Mehit is a veteran of both the Fortune 500 and tech startups. He worked worldwide as a business process troubleshooter and outsourcing deal leader for Computer Sciences Corporation. He has also participated in internet and consumer product start-ups and has started four of his own companies.

    Today, Peter talks to us about why it’s important to have a clear business plan. He also explains how important it is to know who you’re selling to (demographically, psychographically, and physically). You also need to know what you’re selling (and What’s In It For Me). People want quick end results and they buy based on emotion, so know what problem you’re solving and visualize what that is.

    Quotes:                                                                                                                                   

    “Sit down and figure out specifically who you’re selling to and why they’re buying from you. Because if you’re selling to anybody or everybody, you’re selling to nobody.” – Peter Mehit

    “People don’t care about you; they care about themselves. They care about their problems and the things they want to solve.” – Peter Mehit

    “Writing a business plan is your rehearsal and practice to succeed in your business.” – Peter Mehit

    Takeaways:

    03:33 Designing a business plan is like practicing for success, similar to how athletes and artists rehearse before performing.

    07:43 Investors now want more than just an idea – they want proof of concept and a clear understanding of the market.

    10:49 Identifying your specific customer and their pain points is more important than showcasing product features.

    18:12 People make emotional decisions first and then use rational thinking to justify those choices.

    22:39 Visualization and meditation can help entrepreneurs create clear business strategies and goals.

    Resources

    Podcast: Play in new window | Download (Duration: 25:03 — 22.9MB) | Embed

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  • 267: Find a Strategic Virtual Assistant and Hire the Right Team with The Entrepreneur’s Secret Weapon Tracey Osborne

    Tracey Osborne says that you should know what you want, be open to learning, and find that perfect virtual assistant to leverage your time and scale your business.

    She tells us how to hire slow and fire fast, and makes us aware of the possibilities that come from hiring a “VA”… for example, her team of virtual assistants can organize entire telesummits for you, run podcasts, publish newsletters, create your funnels, and more.

    Quotes:                                                                                                                                   

    “There are two types of virtual assistants: those that just do the tasks you assign to them, and those that actually think, strategize, and understand the big picture.” – Tracey Osborne

    “If I was going to be a success and make it in this business, I had better get my act together and get organized.” – Tracey Osborne

    “Hire slow, fire fast. If after 2–3–4 weeks you can tell it’s just not a good fit, cut them loose.” – Tracey Osborne

    Takeaways:

    01:01 Not all virtual assistants are created equal – some offer strategic thinking beyond basic task completion.

    06:30 When hiring a virtual assistant, create a detailed “virtual assistant avatar” with specific qualifications and expectations.

    16:03 Paying a higher hourly rate for an experienced VA can save money in the long run by reducing mistakes and increasing efficiency.

    20:50 Proper project management and organization are critical for successful virtual assistant work.

    23:50 Virtual assistants can provide comprehensive business support, from technical tasks to strategic planning.

    Podcast: Play in new window | Download (Duration: 29:11 — 26.7MB) | Embed

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  • 266: Affiliate Mastery: How to Generate High, Targeted, and Fast Commissions with Myke Metzger

    Myke Metzger from MykeMetzger.com (email him directly at mindset@mykemetzger.com) has had a lot of online success in a short amount of time, and not only has an amazing lifestyle, he also generates income getting traffic for top performers.

    Myke explains his affiliate marketing strategy. Instead of the outdated MLM model of recruiting friends and family, Myke says that it makes more sense to position yourself in front of people who are already looking for a particular solution. (For example, software, luxury automobiles, and high-end water filters). He also believes in focusing on higher conversions and testing your results. Don’t be like most people who simply “get ready to get ready”… take small actions today that pay off in the near future.

    Quotes:                                                                                                                                   

    “If you can get the skills and you understand how it’s done with one product, then you can branch out and use it in so many different ways.” – Myke Metzger

    “Nobody really knows why some things work better than others. The only thing that’s ever going to determine that is by testing it.” – Myke Metzger

    “The further you go in life, you take on all these responsibilities, and sometimes it can be hard to find a way around them when you’re already committed.” – Myke Metzger

    Takeaways:

    07:55 Finding online audiences already searching for solutions is smarter than trying to create new markets from scratch.

    11:30 Focus on high-ticket affiliate products with bigger commissions instead of selling many low-value items.

    16:30 Master one skill or product thoroughly before expanding into multiple areas.

    26:58 Always test and gather real audience feedback instead of relying on personal opinions about marketing strategies.

    31:46 Stop getting “ready to get ready” and take uncomfortable actions that push your business forward.

    Resources

    Podcast: Play in new window | Download (Duration: 33:03 — 30.3MB) | Embed

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  • 265: Visibility, Credibility, and Leadership: Repurpose and Curate Your Evergreen Content with Dawn Jensen

    Dawn Jensen from DawnShowMeHow.com is all about reusing your content.

    If you’re ready to live the laptop lifestyle and enjoy a huge social media reach with your content marketing, without working too hard, then you’re in for a treat. Dawn discusses:

    • how to repurpose videos and audios (for example, turn a 90 second video into an audio and a podcast episode)
    • how to curate your own evergreen content into shareable facts, figuers, statistics, quotables, and checklists
    • curate from other sources including Hewes, Forbes, Entrepreneur Magazine and Inc Magazine
    • why you should look back at your last few years of blog posts to find new ideas to update that speak to what your audience is doing now
    • the feedback loop
    • prep, presence, plan, and pivot

    Quotes:                                                                                                                                   

    “People sometimes don’t understand who they are for the people they serve, and they’re not sure what to share or how to share it.” – Dawn Jensen

    “You are a strategic partner for your clients, whether you think about it that way or not. The more you can educate and inform through your information, the better educated your buyers will be.” – Dawn Jensen

    “Typically, when businesses seek help, they usually need assistance in one of three areas: visibility, credibility, and digital leadership.” – Dawn Jensen

    Takeaways:

    04:06 Old content can be a goldmine for fresh social media posts and marketing materials.

    05:36 Repurposing content allows you to meet different audience preferences and expand reach.

    12:16 Businesses should focus on creating consistent, branded content across multiple platforms.

    22:06 Understanding your clients’ needs and perspectives is more important than demographic data.

    28:37 Visual marketing through infographics, checklists, and quote graphics is crucial for engaging audiences.

    Resources

    Podcast: Play in new window | Download (Duration: 29:44 — 27.2MB) | Embed

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  • 264: Accelerate Your Online Branding with Brand Strategist Jena Rodriguez

    Jena Rodriguez from BrandWithJena.com wants you to understand the difference between a brand (the inner game of what you stand for) vs. branding (the outer game of how you express those core values).

    She has a 12 component system called branderity that involves communicating with those brand fans to understand their problems, their language, and combine that with your unique story. That leads to your website colors, positioning, price, marketing message, and so on. She also tells us how to prevent getting bogged down with your branding and why you should be clear instead of clever.

    Quotes:                                                                                                                                   

    “Clarity is better than clever. So if you want to create a business that’s kind of like the Google of the world, Google means nothing without the concept behind it, without the story.” – Jena Rodriguez

    “Your brand is who you are and what you stand for. It’s the experience of who you are, and branding is simply the process of expressing it.” – Jena Rodriguez

    “Entrepreneurship is not the easy way; it’s the brave way, and we as entrepreneurs have to wear many hats.” – Jena Rodriguez

    Takeaways:

    01:45 Brand is the inner core of who you are, while branding is how you express that identity to the world.

    12:25 Successful branding requires understanding your target audience and speaking their specific language.

    20:28 Entrepreneurs should prioritize cash flow and basic consistent branding over expensive, complex marketing strategies.

    30:54 Clarity comes from taking action and getting real-world feedback from actual clients.

    33:49 Branding is an ongoing process that can be refined and updated as your business grows and changes.

    Resources

    Podcast: Play in new window | Download (Duration: 36:59 — 33.9MB) | Embed

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  • 263: End Destination Thinking, Enjoy the Process, and Complete Daily Goals with Motivational Speaker Todd Lemense

    Todd Lemense (Twitter.com/todd_lemense) becomes the first ever return guest on our program! A motivational speaker, he says that most people fall into the trap of “destination thinking” … the idea that a single event, such as a product launch, wedding, or birth of a baby will be the “single moment that changes everything” when in reality, it’s all about those consistent daily actions.

    Instead of being disappointed when “that one event” didn’t change much, learn to enjoy the process. Manage your fear, hope, and expectations with daily goals. Don’t cop-out by thinking “I don’t have that problem.” Educate yourself about your own emotional maturity, and spiritual/health/financial status to reach that higher standard. Everyone, including celebrities like Carrie Underwood and Tom Brady, have multiple coaches just to become 1% better (or maintain the same skill level), so you need a similar resource as well.

    Quotes:                                                                                                                                   

    “We have to concentrate on processes. Life isn’t static, it keeps moving.” – Todd Lemense

    “Life is short and ends quickly, so do as much as you can while you can; it’s never going to get easier than it is right now.” – Todd Lemense

    “The quality of our lives is the quality of our relationships. I try to enjoy everyone for who they are right now, and I don’t plan on changing them.” – Todd Lemense

    Takeaways:

    02:14 Success isn’t about reaching a single destination, but consistently putting in daily effort across all life areas.

    09:16 Appreciate relationships and people as they are right now, instead of expecting them to change.

    11:03 Not every day will be perfect, and that’s okay – managing expectations is crucial for personal growth.

    13:14 Top performers always seek coaching and feedback, regardless of their current skill level.

    18:25 Challenging experiences can be valuable learning opportunities that ultimately help you improve.

    Podcast: Play in new window | Download (Duration: 21:13 — 19.4MB) | Embed

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  • 262: Self Publishing without Writing: The Lightning Speed Book Creation Method

    Quotes from Thought Leaders

    • “The secret joy in work is contained in one word: excellence. To know how to do something well is to enjoy it.” — Pearl Buck
    • “You get good (and fast) at what you do a lot of.” — Robert Hunt
    • “If I had more time, I would have written you a shorter letter.” — Winston Churchill

    Productivity tip: set high resolution pictures of nature as your desktop background (and set it to change once per hour if possible)

    Self-Publish a Book on Amazon

    1. Get out more: stop showing off to your peers so much and solve real problems that people are looking for. The danger in copying what’s right in front of you is that you only copy “the top layer.” Most people have a tendency to make simple things complicated (including your future buyers, your fellow competitors) and blindly copying someone else just leads to something that’s hard to follow.
    2. You need to be a content machine (hint: content can be videos, podcast interviews, not necessarily articles and blog posts)
    3. 80% of life is just showing up. You should have at the very least, a short book with your best blog posts. Dish some helpful advice anyone can pick up. Be the person that stuck around and kept selling books after everyone else gave up because it was “too hard.” Giving up and procrastinating aren’t “real” things. It’s just a matter of incorrect priorities.
    4. Amazon books last forever, even if you die and your websites are gone (although you can edit or unpublish at any time) — use it to silence the haters in your life and show them you have a real business.
    5. It’s a must-have credibility tool that ALL successful people have (celebrities, politicians, thought leaders)
    6. It’s free. Amazon only takes a cut. You can publish unlimited books, with unlimited pen names, so why not do it?
    7. It’s easier to edit crap than air. Get that first draft completed so you have something to edit. Your message is more important than one or two typos in a book.
    8. Don’t quit. Take action now. The time will never be just right. A year ago, you’ll wish you had started today.

    Write a Book with Lightning Speed

    1. Speak out the book YOURSELF and get it transcribed. That way you don’t take forever on it, and you’re saying it in your voice the way you “would have said it.” It’s done while you’re still within the three day window of excitement.
    2. You need a guide from someone who has done it before. And a proven system so that you can easily follow in their footsteps, and then repeat the process yourself over and over again.
    3. Have a real deadline, know why you’re doing what you’re doing and know exactly how much progress you’ve made. There’s no such thing as being 80% or 90% done with a book. Are you in the outline stage, speaking stage, editing stage, cover stage?
    4. Use 10-7-4 to pile in “too many ideas” and reduce down to just the important ones, and then WWHW to ensure those short chapters are packed with value.
    5. Use the step by step process to overcome uncertainty, scope creep, and negative associations to “that damn book I can’t seem to finish.

    Quotes:                                                                                                                                   

    “The secret joy in work is contained in one word: excellence. To know how to do something well is to enjoy it.” – Robert Plank

    “The time will never be just right, and a year from now, you’ll wish you had started today.” – Robert Plank

    “Giving up and procrastinating are not real things. Those sorts of things just mean that your priorities are out of whack.” – Robert Plank

    Takeaways:

    03:39 Self-publishing a book doesn’t have to be expensive, time-consuming, or complicated.

    13:30 Creating content that solves real problems is more important than trying to impress peers.

    20:20 A published book serves as a powerful credibility tool that can impress potential clients and silence critics.

    26:20 Taking action and publishing quickly is more important than achieving perfection.

    29:52 Short, focused books with clear value are more effective than lengthy, meandering publications.

    Resources

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