Archive 2: 2017

480: Build a Sustainable Business: Operate Strategically, Correct Your Mistakes, and Create Consistent Systems with Josh Patrick

January 18, 2018

Josh Patrick is a serial entrepreneur. He's the founder of The Sustainable Business and The Stage 2 Planning Group.

Podcast: Play in new window | Download (Duration: 30:31 — 27.9MB) | Embed

His new book is Sustainable: A Fable About Creating a Personal and Economically Sustainable Business. Josh talks to us about why it's okay for your employees to make mistakes, how to correct those mistakes, and what sort of disaster scenario planning you need to have in place to have a business that runs smoothly and makes money, but is also as hands-free for you, so you can focus on strategy.

He also explains the five step process we need to implement in order to create a sustainable lifestyle business:

get clear on your values and mission (direction)
make yourself operationally irrelevant (delegate)
increase recurring revenue (a smooth sales process)
systematize
become economically viable

Quotes:

“The only mistake that you should never make is a mistake you don't learn something from.” – Josh Patrick

“Technology doesn't make you do anything right—it just makes you do it faster.” – Josh Patrick

“Most business owners are pretty good at thinking strategically—they're bad at acting strategically.” – Josh Patrick

Takeaways:

04:48 Build a business that can run without you, focusing on strategic thinking instead of daily tactical tasks.

11:10 Mistakes are learning opportunities, not business killers - embrace them and create systems to prevent repeat errors.

14:28 Automate processes only after proving they work manually and in small, controlled experiments.

16:58 Specialize in a narrow niche to become an expert that customers trust and are willing to pay premium prices.

25:21 Plan for potential business disasters before they happen to ensure quick, effective responses.

Resources

Email: jpatrick@stage2planning.com
The Sustainable Business (Official Site)
Josh Patrick (LinkedIn)
The Business Sustainability Radio Show (Podcast)

Podcast: Play in new window | Download (Duration: 30:31 — 27.9MB) | Embed

479: The Hustle: How to Stay Current, Stand Out from the Crowd, and Achieve Massive Business Success with Sam Parr

January 17, 2018

Sam Parr is the co-founder and CEO of The Hustle, a daily email newsletter that gives 500,000+ people the business news and information they need to start their day. Sam explains how The Hustle was started, what it does, his strategy and how he differentiates himself and his company in the marketplace.

Quotes:

“The hustle is about helping a generation of builders and entrepreneurs make a dent in the world.” – Sam Parr

“Success, for most people, takes decades. And I think it's important to acknowledge that even among successful people, it takes a ton of time to get something done.” – Sam Parr

“If you fail spectacularly—if you try something and it really just fails horribly—but you actually took a big old swing, people will admire you for that.” – Sam Parr

Takeaways:

03:36 Email newsletters can be a powerful, direct way to build a media brand without relying on social media algorithms.

12:43 Burning bridges and setting high-stakes personal commitments can drive entrepreneurial motivation.

20:03 Creating a one-size-fits-all content approach can help establish a strong brand voice and cultural influence.

24:26 Entrepreneurial success often involves constant self-doubt, but pushing through fear is crucial to building something meaningful.

28:46 Long-term success takes time, even for seemingly overnight success stories.
Visit & Subscribe to "The Hustle" Newsletter

Podcast: Play in new window | Download (Duration: 33:35 — 30.8MB) | Embed

478: Live a Fulfilled Life, Be At Your Best, Know Your Worth and Rebrand Yourself with TEDx Curator and Business Consultant Elizabeth Barry

January 16, 2018

Elizabeth Barry is an author, marketing executive and a badass leadership coach.

Podcast: Play in new window | Download (Duration: 33:04 — 30.3MB) | Embed

She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.

Quotes:

“It's not about us—it's about the perception and the audience. They're the hero of what you're saying, pitching, or selling.” – Elizabeth Barry

“Personal branding and marketing in today's world are really just about who we are as people and how we want to show up.” – Elizabeth Barry

“If you know what you know and believe in what you can do, then there's a means to an end.” – Elizabeth Barry

Takeaways:

12:49 Simplify your professional messaging by reading content out loud and cutting unnecessary details.

14:53 Focus on your audience's experience, not your own achievements when communicating.

19:51 Use real-life experiences and personal stories to create engaging content that connects with people.

24:31 Be patient and persistent when rebuilding your professional brand or changing business direction.

26:53 Know your worth and continue putting yourself out there, even during challenging transitions.

Resources

Elizabeth Barry (Official Site)
Elizabeth Barry (SpeakerHub)
Elizabeth Barry (LinkedIn)
Elizabeth Barry (YouTube)

Podcast: Play in new window | Download (Duration: 33:04 — 30.3MB) | Embed

477: Alternative Investor Insights, Energy Managment, Staying Organized, and Goal Setting with Susan Lassiter-Lyons

January 15, 2018

Susan Lassiter-Lyons from Investor Insights is an American investor, entrepreneur, author, and coach.

She's the president of the American Association of Alternative Investors and founder and CEO of Lassiter Marketing Group, a privately held financial publishing company. Susan has closed 612 real estate investment transactions, raised $30.3 million in private capital and her insights are consumed by more than 52,000 subscribers in the US and Canada.

She's a prolific real estate and angel investor managing a portfolio that includes 740 real estate units, 14 tech start-ups, and 15 cannabis companies. Listen in to discover how she deals with adversity, as well as how she remains consistent and motivated to build a successful business.

Quotes:

“Time management is kind of a misnomer. I don't think we can manage time—everybody has the exact same amount of time. What we have control over is our energy.” – Susan Lassiter-Lyons

“If I'm out of alignment, I'm going to lose motivation and drive, and it's going to be reflected in my results.” – Susan Lassiter-Lyons

“Quit seeking external validation. Do you, and let the chips fall where they may. Other people can have their opinions, but nobody is going to care or know more about your business than you.” – Susan Lassiter-Lyons

Takeaways:

01:08 Energy management matters more than time management - focus on your peak performance hours.

04:39 Create multiple calendars for content, promotions, and investments to stay organized and reduce overwhelm.

19:47 Positioning yourself as an expert attracts better investment opportunities.

27:56 Trust your gut and stay true to your personal vision and values.

29:52 Build a business that supports your lifestyle, not one that consumes your entire life.

Resources

Susan Lassiter-Lyons (Official Site)
Investor Insights (Community of Alternative Investors)
Susan Lassiter-Lyons (LinkedIn)

Podcast: Play in new window | Download (Duration: 32:55 — 30.1MB) | Embed

476: Simplify Your Life and Grow Your Business: Get Found, Optimize Your Website for Maximum Results, and Repeat Your Successes with Jared Warner

January 11, 2018

Jared Warner from 123GetFound started his first online business out of his Parents garage in 1998 with his twin brother, Jeff.

Since that day he's started many entrepreneurial ventures but hasn't always tasted success. He's gone 100% broke three times chasing his dreams but wouldn't change a thing.

Today he runs the business of his dreams that gives him the freedom to live life on his terms.

Quotes:

“To build a business, you only need three things: get found, get results, and get smart about what took place between steps one and two.” – Jared Warner

“If you're a new marketer, and the only tool you have is a hammer, every problem looks like a nail. For every new marketer, the only tool they have is a Facebook ad.” – Jared Warner

“What you need to do is focus on your strengths, give everything you've got to those, and hire for your weaknesses.” – Jared Warner

Takeaways:

05:15 Build a business by understanding three core steps: getting found, getting results, and analyzing your numbers.

09:33 Focus on your marketing strengths instead of trying to fix every weakness.

12:03 Clarity about who you help and how you help them is crucial before starting any marketing efforts.

23:22 Entrepreneurs should take calculated risks, preserving some income sources while exploring new opportunities.

27:17 Don't chase every marketing trend; choose strategies that match your natural skills and communication style.

Visit 123GetFound: Attract More Customers to Your Business

Podcast: Play in new window | Download (Duration: 35:00 — 32.0MB) | Embed

475: The 5AM Miracle and the Free Time Formula: Focus on What Matters Most, Amplify Your Productivity, and Remain Flexible to Avoid Burnout with Jeff Sanders

January 10, 2018

Jeff Sanders is a keynote speaker, author of The 5 AM Miracle, and host of The 5 AM Miracle Podcast.

Jeff's latest book, The Free-Time Formula, launches in February 2018 and you can learn more at JeffSanders.com.

Quotes:

“The goal is figuring out what is ideal for you—what that balance looks like and how to make it happen.” – Jeff Sanders

“If you have a routine that's the same for more than a couple of weeks, I intentionally change it because I need that sense of freshness and newness to keep me more interested in my routine.” – Jeff Sanders

“Busyness does not equate to results. Most of the time, busyness just leads to overwhelm and stress, making you feel better even though nothing actually got accomplished.” – Jeff Sanders

Takeaways:

08:44 Early morning hours are the most powerful for focusing on your most important projects without distractions.

14:05 Morning routines should be flexible and adaptable to your current life goals and seasons.

17:11 Accountability and multiple systems can help you stick to productive morning habits.

26:32 Self-awareness and weekly reviews help prevent burnout and improve personal productivity.

34:10 Cutting unnecessary tasks from your calendar creates space for meaningful work and personal time.

Resources

The 5 A.M. Miracle: Dominate Your Day Before Breakfast (Amazon Book)
The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are (Amazon Book)
The 5 AM Miracle Podcast (Podcast)
Jeff Sanders (Official Website)

Podcast: Play in new window | Download (Duration: 39:27 — 36.1MB) | Embed

474: Moments of Adversity: Take Risks, Be Relatable, and Adopt a Growth Mindset with Dr. James Kelley

January 9, 2018

Dr. James Kelley is of the book: The Crucible's Gift: 5 lessons from authentic leaders who thrive in adversity. The book unpacks the journey a leader takes to become more authentic, starting with their crucible.

James teaches, writes, and produces is bi-weekly podcast Executives After Hours. The podcast is predicated on interviewing executives about their personal journey. The show's motto: "I care about who you are, not what you do, because what you do defines who you are."

If you want to learn more Dr. Kelley's talk on authentic leadership, inspirational or corporate wellness strategies, please email at james@drjameskelley.com for your next event.

Quotes:

“Don't let fear conquer you—conquer fear. It's okay to be scared; what matters most is what you do with that fear.” – Dr. James Kelley

“Most people listen to talk, but if you actually listen compassionately with the intent to listen, so much can happen in those moments.” – Dr. James Kelley

“Too often, people use their crucible with a victim mentality instead of an opportunity mentality. Those who use it as an opportunity—I'm telling you—grab those people, hold on to them, and learn from them.” – Dr. James Kelley

Takeaways:

07:40 Stepping out of your comfort zone and experiencing different cultures can dramatically expand your worldview and personal growth.

15:56 Mirroring body language and focusing on the other person helps build stronger, more genuine connections in conversations.

17:24 Listening with true intent and compassion creates deeper, more meaningful interactions with others.

19:01 Fear is a natural emotion, but it shouldn't prevent you from taking risks and pursuing personal development.

27:55 Adversity can be a powerful catalyst for personal transformation if you choose to learn from it instead of being defined by it.

Resources

Podcast: Play in new window | Download (Duration: 31:38 — 29.0MB) | Embed

473: Work Less and Make More: Track Your Time, Delegate, and Tidy-Up Your Super Fast Business with James Schramko

January 8, 2018

James Schramko is an internet marketer and business coach who has helped over 2,000 students create and maintain six, seven and eight-figure businesses.

He's grown his coaching communities into multi-million dollar businesses that fund a lifestyle he loves. Running his businesses with an input of just hours a week, he finds ample time to surf, spend time with family and friends, watch movies and travel. The keys to such idyllic living are what he shares inside his two paid communities, SilverCircle and SuperFastBusiness.

James talks with us about his best productivity (and simplicity) secrets, easy ways to make money and find the low hanging fruit in your business. 80/20 isn't enough, you must go for 64/4!

Quotes:

“Stop worrying about how and start focusing on who.” – James Schramko

“If you could drop 80% of the things you're doing, you could still end up with 80% of the results you're getting right now.” – James Schramko

“I made a promise to myself that I will always be able to innovate and navigate around change, because that is the constant I face when I'm in business for myself.” – James Schramko

Takeaways:

11:59 4% of your business efforts can generate 64% of your total results, making it crucial to focus on your most productive activities.

17:19 Tracking time and evaluating business assets helps entrepreneurs make rational decisions about which projects to keep, sell, or eliminate.

28:46 Simplifying your business and reducing unnecessary tasks can lead to increased profitability and personal satisfaction.

30:06 Stop worrying about "how" to do things and start focusing on finding the right "who" to help you accomplish your business goals.

34:26 Building a successful business is about finding an offer that converts and scaling it, rather than creating multiple mediocre offerings.

Resources

Super Fast Business (Website)
Silver Circle Business Mentoring (Website)
Work Less, Make More (Book)

Podcast: Play in new window | Download (Duration: 38:48 — 35.5MB) | Embed

472: Book Launch Genesis: Move the Needle, Build an Online Army to Run a Bestseller Campaign, and Discover the Secrets to Daily Podcast Content with Erica Glessing

January 4, 2018

Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet.

Quotes:

“Reawaken that thing you liked about it when you first got excited, because you can—and if you don't, you're just going to get more and more jaded.” – Erica Glessing

“You have to look at: What do I want to get out of it? What's it going to contribute to me? And then, how can I make sure it makes money for me?” – Erica Glessing

“Don't be afraid to ask. Use language that's clear, and don't be afraid to ask people to listen, to subscribe, or to buy the book.” – Erica Glessing

Takeaways:

05:21 Creating a podcast with daily content requires clear themes and strategic planning for each day of the week.

08:26 Building an online audience works best through guest interviews who actively promote the show to their own networks.

18:29 When launching a book or podcast, focus on getting close to the top ranking and push even harder when you're near number one.

36:16 Networking and having generative conversations are more effective for business growth than hiding in your workspace and hoping for results.

42:50 Reignite the original passion that first motivated you to start your project to avoid burnout and maintain enthusiasm.

Resources

Happy Publishing (Website)
The Erica Glessing Show (8-minute Daily Podcast)
Erica Glessing (Amazon)

Podcast: Play in new window | Download (Duration: 45:52 — 42.0MB) | Embed

471: Optimize Conversions, Get the Word Out, and Talk to Your Customers to Find Objections, Ideas, and Clients with Merchant Account Wizard Dr. Glenn Livingston

January 3, 2018

Dr. Glenn Livingston, a clinical psychologist was the long time CEO of two major dollar consulting firms which have sold more than $30,000,000 in services to Fortune 500 companies like Kraft, Nabisco, Novartis, American Express, Whirlpool, Panasonic, Lipton, Bausch & Lomb, and many more. You may have seen or hear his work, research, and/or theories in major periodicals such as The New York Times, Crain's NY Business, The Los Angeles Times, The Chicago Sun Times, ABC/CBS/Bloomberg radio... and more!

In recent years Dr. Livingston built and sold a 21 person online advertising agency and turned to teaching small businesses to leverage the tools and techniques used by big industry.

Quotes:

“If you have something that genuinely improves people's lives, it's actually more unethical not to market it than to market it.” – Dr. Glenn Livingston

“You can't wait for something to happen. You have to make it happen.” – Dr. Glenn Livingston

“All the money you'll ever make will come from other people, so if you want to make more money, you have to talk to more people.” – Dr. Glenn Livingston

Takeaways:

03:02 Proactively managing merchant accounts can save significant money and prevent unexpected business disruptions.

06:21 Business growth requires continuous communication with service providers and customers.

12:35 Direct customer interaction provides invaluable insights for improving marketing and product offerings.

13:49 Customer service isn't just a cost center, but a potential sales enhancement opportunity.

22:22 Conversion optimization hinges on clearly defining the problem, making a strong promise, and providing specific proof.

Resources

Merchant Account Wizard (Reduce Merchant Fees)
Glenn Livingston (Official Site)
Never Binge Again (Site)

Podcast: Play in new window | Download (Duration: 27:28 — 25.2MB) | Embed

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