Archive 2: 2017

460: Get Into the Coaching, Growth and Learning Mindset and Become Emotionally Intelligent with Caroline Stokes

December 15, 2017

Caroline Stokes is founder of FORWARD - an executive headhunting + coaching firm for innovation leaders AND The Emotionally Intelligent Recruiter, designed to help evolve recruiters in the AI age.

Caroline started her career in consumer entertainment and technology marketing, brand and PR and decided it was the brain behind human decision making on company evolution that was more inspiring. She explains what we need to know about being emotionally intelligent, be productive in an optimal environment, and tap into your emotional responses in a timely manner.

Quotes:                                                                                                                                   

“When you have to change, adapt, or shift your beliefs or the way your brain operates, it's a painful process, because all of a sudden, you realize that what you were doing actually wasn't very good.” – Caroline Stokes

“If they have a brain, they have emotional intelligence—if they want to develop themselves, they are able to adapt, grow, thrive, and be more successful.” – Caroline Stokes

“It's not necessarily about who has good emotional intelligence and who doesn't—it's really about being able to tap into your emotional responses in a very timely manner.” – Caroline Stokes

Takeaways:

02:58 Emotional intelligence is a skill everyone can develop, not a fixed trait you're born with.

04:44 Understanding and managing your emotional responses can dramatically improve professional relationships and performance.

10:02 Recruiters need more than just tech skills - they need strong emotional intelligence to succeed in the AI age.

19:10 Having a growth mindset and curiosity are critical for personal and professional development.

20:39 Personal growth requires weekly commitment, feedback, and coaching, similar to working out at a gym.

Resources

Podcast: Play in new window | Download (Duration: 25:49 — 23.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

459: Grow a Huge Following on Social Media Through Consistent Customer-First Edutainment with Jasmine Star

December 14, 2017

Jasmine Star is a photographer and business strategist from Newport Beach, California. She dropped out of law school to pursue her dreams.

Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Jasmine tells us how to get noticed on social media and how to sell with edutainment without being "salesy" ... content creation ideas (i.e. books you're reading), how to find time for social every day, and how Jasmine used social media to sell a $25/month monthly subscription "template" service.

After she built an internationally recognized and award-winning business, she began consulting with entrepreneurs how they could use social media to grow their businesses. She's amassed over 600,000 followers on all of her social platforms and believes others can do the same to grow their business and pursue their passion.

Quotes:                                                                                                                                   

“I never aim to be popular or cool. I aim to live my best life.” – Jasmine Star

“If you don't know where you're going, you're never going to be thankful when you arrive.” – Jasmine Star

“A brand is a series of memories, expectations, and stories that, when connected, make a consumer choose one business over another.” – Jasmine Star

Takeaways:

04:40 Building a successful business requires aligning your passion with practical strategies for making money.

11:20 Social media marketing is about providing value through educational and entertaining content, not just selling products.

20:50 Consistent daily effort and resilience are more important to business success than any single breakthrough moment.

22:15 Treat social media like a garden that needs daily tending to grow your business effectively.

26:43 Start small by connecting with brands and creators through micro-commitments and free resources before investing.

Resources

Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

458: Productivity, Influence, and Leadership: Become a Better Communicator and Storyteller By Showing Vulnerability, Imagery and Authenticity with Colin Boyd

December 13, 2017

Colin Boyd from helps business owners become more influential. He loves to help them discover new levels of confidence and skill in how they communicate their ideas on any stage or platform.

Podcast: Play in new window | Download (Duration: 35:22 — 32.4MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Colin talks to us today about what caused him to recently move his business from Australia to California, how to develop your signature story including these three components:

  • vulnerability (challenge, difficult situation)
  • tension (growing challenge, drama)
  • victory

Whether you need to get in front of a client and pitch your product, speak at a conference or engage your followers on social media his strategies will help you do this.

Colin is a Certified speaking professional with the National speakers Association, qualified Performance Coach with the International Coaching Federation, Certified Trainer, NLP practitioner and also holds a Commerce Degree, Executive Coaching diploma and EDISC Behavioral certification.

The real reason he is qualified to help you is because he has done the journey with himself and thousands of clients around the world to go from fear and confusion to confidence and clarity when it come to presenting ideas persuasively.

Quotes:                                                                                                                                   

“Your internal state, or the default emotion you experience in life, will be the defining factor in what you create in your life.” – Colin Boyd

“Average people value activity more than thinking. Exceptional people value thinking more than activity.” – Colin Boyd

“All of us have a next level of potential, a next level of income and influence that is already ours, but we are just holding ourselves back.” – Colin Boyd

Takeaways:

04:40 Your internal emotional state directly shapes your external reality and business success.

11:10 Exceptional people prioritize strategic thinking over mere activity and task completion.

17:40 Powerful storytelling requires vulnerability, tension, and a clear victory narrative that connects emotionally with the audience.

22:15 Most people have untapped potential they're holding back due to limiting self-narratives.

27:15 Effective stories become more compelling when they include specific sensory details and involve interactions with other people.

Resources

Podcast: Play in new window | Download (Duration: 35:22 — 32.4MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

457: Why Most Membership Sites Fail, and How to Create the Passive Income Money Site of Your Dreams

December 11, 2017

Podcast: Play in new window | Download (Duration: 44:39 — 40.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

456: How to Become a TEDx Stage Speaker and Get Over 1 Million Views with Elena Herdieckerhoff

December 8, 2017

Elena Herdieckerhoff is an ambassador for highly sensitive people (HSPs), Business Mentor for sensitive entrepreneurs and Motivational Speaker. She's on a mission to help spread positive awareness and inspiration for highly sensitive people around the world.

Elena's delivered a powerful speech on the TEDx Paris stage and generated over 1 million views on YouTube. We talk with Elena today about how she was able to land that TEDx gig, what TEDx is and what they want, how she planned and rehearsed, delivered and built up the snowball to make her presentation go viral.

Quotes:                                                                                                                                   

“Every single person has at least one topic they know a lot about and really care about.” – Elena Herdieckerhoff

“For a winning TEDx talk, people don't want a perfect speaker. They want someone who's deeply passionate, excited, enthusiastic, and loves what they're talking about.” – Elena Herdieckerhoff

“Something will not go viral just by driving traffic to it; it will only pick up virality because people are genuinely moved by your message.” – Elena Herdieckerhoff

Takeaways:

05:41 Crafting a powerful TEDx talk requires a burning mission, deep expertise, and a unique angle that can change minds.

27:09 Memorizing your entire script allows you to connect authentically with your audience and deliver a more natural, passionate presentation.

31:29 Aggressive marketing within the first 24-48 hours of your talk going live is critical to jumpstarting potential virality.

34:42 A successful TEDx talk can open significant professional doors and create global impact beyond traditional speaking opportunities.

39:17 The real power of a TEDx talk lies in its potential to touch individual lives and spread meaningful ideas.

Resources

Podcast: Play in new window | Download (Duration: 39:39 — 36.3MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

455: Speak Your Ideal Customer’s Secret Language, Rise Above the Noise, and Make Your Business Irresistible with Jeffrey Shaw

December 6, 2017

Jeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs.

He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language.

Quotes:                                                                                                                                   

“What creates the tightest bond in business is when people feel like you really get them. If you feel like somebody gets you, it supersedes price.” – Jeffrey Shaw

“Good marketing has to compel people and draw them forward. The idea of self-identifying questions is posing a question in your marketing that completes a thought process in your ideal customer's head.” – Jeffrey Shaw

“Pricing creates perception, and any business can position itself anywhere in the market they choose based on pricing and the perception it gives.” – Jeffrey Shaw

Takeaways:

03:14 Your business should speak directly to your ideal customer's heart, not just their demographics.

10:25 The style and look of your brand instantly tells customers whether they belong or not.

19:02 Pricing isn't just about numbers - it creates a powerful perception of your business's value.

26:45 Create marketing questions that complete your ideal customer's unspoken thought process.

33:54 Build your business by first understanding who you are and then finding customers who would love what you offer.

Resources

Podcast: Play in new window | Download (Duration: 39:32 — 36.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

454: Whoa, Wow, Hmmm, Yes: Get Out of Your Own Way and Just Listen to Become a Mesmerizing, Purposeful, Agendaless Influencer with Dr. Mark Goulston

December 5, 2017

Dr. Mark Goulston stops by to help us all get out of our own way. We need to live to be of service and have conversations with neither a memory NOR an agenda. Mark is one of the world's foremost experts on empathic listening and how you can use that to increase your influence, marketing and get through to anyone.

Podcast: Play in new window | Download (Duration: 42:37 — 39.0MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

He's the author of seven books with his book, "Just Listen," becoming the top book on listening in the world. He provides workshops, one on one coaching and consulting and keynotes around the world. Dr. Mark joins us to tell us the secret formula that Elon Musk and Steve Jobs followed to create fanatical customers, clients and investors. It comes down to the four step unconscious formula:

  • Whoa: "I can't believe what I'm seeing"
  • Wow: "That's amazing"
  • Hmmm: "This is too good not to use"
  • Yes: "I can see where we can use it"

If you'd like to be a mesmerizing influencer, be remembered (by being different), get into the mind of your prospects, and stay ultra-relevant, then you'll want to tune-in to today's show.

Quotes:                                                                                                                                   

“The purest form of communication is to listen without memory or desire.” – Dr. Mark Goulston

“Be more interested than interesting, be more fascinated than fascinating.” – Dr. Mark Goulston

“If you want to increase user experience, you need to provide something that's relevant to them—not something you love but no one is going to buy.” – Dr. Mark Goulston

Takeaways:

03:17 Trust is built by showing genuine interest in others without pushing an agenda.

20:41 Listening deeply means understanding people's emotions and unspoken needs, not just their words.

23:46 Creating content that sparks curiosity requires being spontaneous and responsive to your audience.

32:52 Successful communication happens when you help people feel truly understood.

41:09 Asking open-ended questions and encouraging people to share more can create powerful engagement.

Resources

Podcast: Play in new window | Download (Duration: 42:37 — 39.0MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

453: Heatmaps, Scrollmaps, Analytics, User Testing, A/B Testing and Troubleshooting: Increase Your E-Commerce Website Profits with Conversion Consultant Nick Disabato

December 4, 2017

Nick Disabato is a designer & writer. He runs Draft, a small consultancy that focuses on research-driven A/B testing for online stores.

We talk with Nick about his strategy when it comes to improving the conversions of e-commerce storefronts, from Google Analytics, heatmaps, scrollmaps, behavior, user testing and vocalization. Your website's conversion rate might be low due to a factor you've never considered, such a slow load time, lack of mobile-first design, or the terms on your site (e.g. "shipping" or "trial").

Quotes:                                                                                                                                   

“The whole point of optimization is to keep what works and throw away what doesn't.” – Nick Disabato

“You want the takeaways. You want to know what to do, because I don't just watch videos for a living—I watch videos in order to make design decisions.” – Nick Disabato

“If everything is stripped away except trying to create a positive economic impact for the business, you're going to focus on that really quickly.” – Nick Disabato

Takeaways:

09:13 Successful optimization isn't about quick fixes, but about understanding user motivations and throwing away bad ideas while keeping good ones.

14:22 Technical cleanup can dramatically improve website performance, potentially increasing revenue without running a single AB test.

20:37 Mobile traffic requires a completely different design approach, focusing on touch states, responsive design, and user-specific experiences.

26:11 Effective AB testing goes far beyond changing button colors - it requires deep research and understanding of customer objections and motivations.

27:59 A true consultant focuses on creating economic impact, not just running tests, and is willing to fire themselves if they can't deliver value.

Resources

Podcast: Play in new window | Download (Duration: 30:43 — 28.1MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

452: Find Your Passion, Grow a Podcast, and Monetize It Using the Speaker Platform with Podcaster Rob Greenlee

December 1, 2017

Rob Greenlee has been podcasting for over 13 years and is the head of Partnerships at Spreaker.com and BlogTalkRadio.com.

Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

He's a 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast, Weds at 3pm PST and co-hosts NewMediaShow.com/live Live Sat at 9am PST/Noon EST.

We talk today about why you should use the Speaker platform for podcasting, its unique features (Skype recording, mobile app, live shows, easy migration and more), the essentials of podcasting (name, format, how it fits into your life, where you'll podcast physically, format and topic ideas), how to grow your podcast traffic (social media, tell-a-friend, organic search optimization, podcast guesting, TV, and guest blog posts) as well as how to monetize your podcast (affiliate links and monetization tools).

Quotes:                                                                                                                                   

“Podcasting is a marathon, not a sprint. You need to think long term. If you want to be successful in podcasting, you need to think long term.” – Rob Greenlee

“Sometimes the audience of your show is more knowledgeable than the host. Getting feedback, questions, and contributions from the audience fuels the show and makes it better.” – Rob Greenlee

“Podcasting is, at its core, a technology-related medium. It's built on the same principles the World Wide Web was built on—it's about sharing.” – Rob Greenlee

Takeaways:

08:41 Building audience connection matters more than chasing quick listener numbers or perfect production.

13:26 Podcasting success comes from consistent passion and long-term commitment to your chosen topic.

16:37 Choose a podcast format and recording approach that genuinely fits your lifestyle and schedule.

28:20 Start monetizing early by using affiliate programs, even if earnings are small, to practice ad integration.

35:12 Podcasting grows through word-of-mouth sharing and authentic storytelling, not just marketing tactics.

Resources

Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

451: Visually Promote Your Business Using Photos, Videos and Live Streaming with Smartphone Marketing Guru Tabitha Carro

November 30, 2017

Tabitha Carro is the Smartphone Marketing Guru! She taught for 13 years as an elementary teacher while running her own curriculum design business. Her present passion is exploring how to visually promote businesses through an iPhone.

In May of 2016, she created the Smartphone Marketing School, a blog and membership site, to share her iPhone design techniques with fellow business owners. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work.

Quotes:                                                                                                                                   

“People love to see people. I had my husband come on for no other reason than he's more of a tech buff than me, and it just makes it more entertaining when you have more human elements in your Facebook Live.” – Tabitha Carro

“Learn to do it on your phone, and you'll be able to keep up because you always have your phone with you. You can instantly create things in seconds and push them out.” – Tabitha Carro

“It's really about stopping people in their feed, grabbing their attention and then getting them to click.” – Tabitha Carro

Takeaways:

01:23 Modern smartphones are powerful enough to create professional-quality visual marketing content without expensive camera equipment.

11:34 Strategic giveaways can boost audience engagement by offering physical items directly related to your business niche.

19:09 Building a consistent photo and video library allows entrepreneurs to quickly repurpose content across multiple marketing platforms.

25:22 Mobile apps have evolved to provide complex editing capabilities that rival traditional desktop software, making content creation more accessible.

33:36 Focus on creating content and connecting with people rather than getting stuck on technical perfection or expensive equipment requirements.

Resources

Podcast: Play in new window | Download (Duration: 41:13 — 37.7MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

« Previous Page — Next Page »

↑ Back to Top