Archive 2: 2017

375: Send Daily Emails to Your Fan Base for More Money, Better Exposure, and Greater Trust By Helping Your Prospects Achieve and Relieve with Adam Houge

August 14, 2017

Adam Houge returns to the show to explain how he sends daily emails in order to build passive income, run mini product launches and maintain top-of-mind status with his prospects and customers. It's all about combining information with entertainment, relieving their pain and helping them achieve their passion. Your goal

Resources

Adam Houge (Official Site)
The Fan Base Formula (How To Launch A Bestseller)
The Author Success Summit (Site)

Podcast: Play in new window | Download (Duration: 32:56 — 30.2MB) | Embed

374: Use Analogies in Your Storytelling and Marketing to Make a Lasting Impression, Become Well-Known and Get Raving Fans with Former Presidential Speechwriter John D. Pollack

August 11, 2017

John Pollack, a former Presidential Speechwriter for Bill Clinton, helps people tap the full potential of language to articulate ideas, reveal truths, and persuade others to action. His books include The Pun Also Rises; Cork Boat; The World on a String; and most recently, Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.

Podcast: Play in new window | Download (Duration: 32:02 — 29.3MB) | Embed

John stops by the show today to discuss the comparisons or parallels you should use in your marketing. For example, your business might explain itself as the Cadillac of Toasters, the Uber for X, or the Facebook of X. Steve Jobs has a story where he explains the "bicycle of the mind" and Ronald Reagan used great imagery in his "Morning in America" TV campaign.

John also discusses the five elements of a great analogy: 1. familiarity, 2. highlight similarities and obscure differences, 3. a useful abstraction, such as cut-and-paste, 4. tell a coherent story, 5. deliver emotional resonance.

Resources

John D. Pollack (Official Site)
Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas (Book)

Podcast: Play in new window | Download (Duration: 32:02 — 29.3MB) | Embed

373: Wall Monkeys: How to Turn Your Dreams into Reality, Beat the Competition, and Pivot with Jason Weisenthal

August 10, 2017

Jason Weisenthal is the Founder of Wallmonkeys.com, and like so many entrepreneurs before him, Jason Weisenthal, 44, conceived of his latest business after searching high and low for a product that wasn't out there: custom wall decals made from photos of his kids playing sports - a personalized alternative to the cookie-cutter images of professional athletes that were already available.

Fast forward a few years, and here we are today. While still printing plenty of kids playing sports, Wallmonkeys also offers millions of images in their online catalog, giving them the World’s Largest Collection of Print on Demand Wall Graphics. From Picasso to Van Gogh, Alligators to Zebras, Wallmonkeys.com has it all.

WallMonkeys has a dedicated print facility in Gaithersburg, Maryland, complete with a small army of printers to get your images printed and shipped within 48 hours. Made in the USA, printed with pride, one at a time, just for YOU.

Wallmonkeys are available on Amazon, Walmart.com, Wallmonkeys.com, and a variety other online sales channels.

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372: People Shock: Increase Customer Satisfaction By Blending Automation and the Human Factor with Tema Frank

August 9, 2017

Tema Frank is the author of PeopleShock: The Path To Profits When Customers Rule and hosts the Frank Reactions Podcast on Customer Experience. Her clients have included Fortune 500 companies, such as Bank of America and Expedia, as well as governments, small businesses and non-profits. A highly rated speaker and educator, Tema's talks have delighted audiences and event organizers in the US, Canada, France, South Africa and Mexico.

In our discussion, we talk with Tema about the improtance of talking to and listening to your customers, how Facebook, automation, and artificial intelligence have changed the game, and how you can succeed MORE as a small business compared to larger businesses.

Resources

Tema Frank (Official Site)
Email Tema: tema@frankreactions.com
Frank Reactions Podcast (Podcast)
PeopleShock (Book)

Podcast: Play in new window | Download (Duration: 28:13 — 25.8MB) | Embed

371: High Performance Habits: How to Be at Your Best, Always Be Creative, Deliberately Focus on Energy, and Level Up with Nina Amir

August 8, 2017

Nina Amir is known as the Inspiration to Creation Coach. She helps a variety of people including, writers, dancers, conscious entrepreneurs, combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact their lives, teams, and the world.

Nina offers High Performance Coaching services to help her clients learn how to find more clarity, energy, courage, productivity, and influence in their personal and professional lives. This allows them to live and work fully and to achieve their potential. She has provided coaching and training services to authors and bloggers for more than two decades, minored in psychology, and is a certified rebirther. She is a seasoned international speaker, award-winning blogger and journalist, and Author Coach and Trainer. Additionally, she is a nine-time Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual, Creative Visualization for Writers, and Navigating the Narrow Bridge.

Quotes:

“Common sense isn't always common practice. We know these things, but we have a culture that has generated a mindset where being overly busy is seen as a good thing.” – Nina Amir

“We are like little power plants. Power plants don't have energy—they generate it. And we can generate whatever we want if we know how and do it deliberately.” – Nina Amir

“High performance is not about peak performance—not getting to the summit and sliding down into the valley and climbing back up. It's about reaching a peak and then going to the next peak, and the next.” – Nina Amir

Takeaways:

01:29 High performance isn't about working harder, but working smarter by managing your energy and psychology deliberately.

05:25 Entrepreneurs often mistake being busy with being productive, which can lead to burnout and inefficiency.

08:28 Creating new habits requires consistent commitment and understanding that your mind can be trained like a muscle.

18:06 Your body and mind are interconnected systems that can be intentionally optimized for peak performance.

23:22 Visualization and mental preparation are powerful tools for improving performance across any field, not just athletics.

Resources

Nina Amir (Official Site)
Books By Nina Amir (Books)
Author Training Manual (Book)
How to Blog a Book (Book)
Creative Visualization for Writers (Book)
Nonfiction Writer's University (Site)

Podcast: Play in new window | Download (Duration: 29:52 — 27.4MB) | Embed

370: Become an Expert Thought Leader: Sell Books in Bulk, Speak on Stage Consistently, and Effortlessly Fill Up Your High-End Coaching Program with Fran Harris

August 7, 2017

Fran Harris is a business optimization and explosion expert who wants you to get to the low hanging fruit and make more money in less time in your solopreneur (or larger) business. That means getting in front of a larger crowd by seeing where you fit in. Instead of writing a book about any random subject, watch the media to find a repeat problem, and create a book that solves that problem.

Then, call organizations, appear on news outlets, and run Facebook ads to a specific audience who needs to solve that problem. For example, football coaches who are in need of team building experts. Get them on the phone for five minutes to arrange coaching or a speaking engagement where you sell books to their crowd. Listen in to discover the media shortcuts and more from Fran in today's episode.

Quotes:

“It's not about the book—the book is just the hook. It's really about what you do on the back end with that book.” – Fran Harris

“Find the problem, verify that people are motivated to get out of their pain about that problem, and then get a date on the calendar.” – Fran Harris

“Sometimes people just need to look around for a while, find that audience, that niche, that target group that is in pain, and use them as a test market.” – Fran Harris

Takeaways:

04:15 Writing books that solve specific problems for targeted audiences is more effective than creating generic content.

15:40 Using a direct, problem-focused approach in sales conversations can quickly build rapport and highlight your value.

21:15 Creating a separate contact number for marketing campaigns helps protect your privacy while tracking lead sources.

22:55 Selling books in bulk to organizations is more profitable than trying to become a traditional bestseller.

26:44 Experts should focus on finding audiences with urgent problems and positioning themselves as solution providers.

Resources

Fran Harris (Official Site)
call Fran: 888-273-0151
Fran Harris (Twitter)
Fran Harris (LinkedIn)

Podcast: Play in new window | Download (Duration: 28:18 — 25.9MB) | Embed

369: Mindset, Vision, Tools, Strategies, Personal Growth, High Achievement, Focus, Clarity, and Purpose with Chris Burns

August 4, 2017

Chris Burns is the host of a weekly, 12-hour personal development livestream marathon show, and in the last 5 months, he has interviewed more than 85 inspirational role models and leaders from around the world who are spreading great ideas and making a difference. He's the Founder and Head Coach at Burn It Up Coaching and Chris LOVES to inspire and awaken the power within people to create their reality, by developing and implementing the right mindset, vision, tools and strategies, so every day can be their best day ever.

Chris has worked with clients ranging from solopreneurs to CEOs and has spoken at more than 90 live events on many stages across the United States, to rooms with 250 people at a time. He’s here today to energize, ignite and light a fire within your heart, mind and soul.

Quotes:

“Where our focus goes, energy flows—that's what manifests the results we get.” – Chris Burns

“You are enough. You have whatever it takes. There's no reason why you can't be, do, or have anything you want.” – Chris Burns

“The ideas we're thinking about, focusing on, and giving energy to are what will really determine the direction of our life.” – Chris Burns

Takeaways:

05:39 Consistency and showing up, even when you don't feel 100%, is crucial to building momentum and achieving your goals.

10:37 Surrounding yourself with driven, focused people can help you gain clarity and push through personal limitations.

20:00 Creating content that can be repurposed across multiple platforms maximizes your reach and impact.

24:15 Setting big, audacious goals - like filling a stadium - gives you room to grow and achieve even partial success.

27:42 Making a specific promise to yourself increases your likelihood of actually achieving that goal.

Resources

I.M. Having Fun Personal Development 12-Hour Marathon Show (Site)
Burn It Up Coaching (Website)
Unleash Your GPS: Greatest Possible Self (4-Week Group Coaching Program)
Chris Burns (Facebook)

Podcast: Play in new window | Download (Duration: 29:15 — 26.8MB) | Embed

368: The Synthesis Effect: Use Self-Hypnosis, Meditation, and Visualization to Find Your Path to Success with Dr. John McGrail

August 3, 2017

John McGrail, PhD, is a renowned hypnotherapist, personal success coach, spirituality teacher and a leading media expert on the topic of personal improvement.

Podcast: Play in new window | Download (Duration: 28:22 — 26.0MB) | Embed

He has combined more than 30 years of teaching, coaching and mentoring experience with his work in clinical hypnotherapy to create what he calls Synthesis, a powerful process for generating personal change and transformation quickly and profoundly. Synthesis works through an exclusive mixture of models, techniques, traditions and wisdom that truly integrate science and spirituality, making the process of changing your life both easy and enjoyable, and ensuring that the results are powerful, effective and permanent.

Dr. John has helped thousands of clients and workshop students bring lasting change, growth and transformation into every aspect of their lives.

Quotes:

“Hypnosis is simply a way of creating a state of mind that allows the mind to get out of its own way—to unlearn the habits and patterns that aren't working, and then to relearn, reprogram the subconscious mind.” – Dr. John McGrail

“We are, by nature, resistant to change. It is hardwired into our DNA as a species, and so people will cling to the familiar with tenacity, even when the familiar is painful to them.” – Dr. John McGrail

“Your mind controls your body. Your mind controls your behavior. Everything that happens to us in life must be processed through the mind.” – Dr. John McGrail

Takeaways:

02:56 Hypnosis is a natural, everyday mental state that can be used to create meaningful personal change.

08:15 Consistency and willingness are critical for successfully using hypnosis to overcome personal challenges.

11:18 Hypnosis works best when the individual genuinely wants to change and is open to the process.

17:51 Understanding the root causes of personal barriers is the first step in creating lasting transformation.

27:38 Personal transformation is possible for anyone willing to seek help and commit to personal growth.

Resources

Podcast: Play in new window | Download (Duration: 28:22 — 26.0MB) | Embed

367: ACX Audiobook Narration: Create Your Audiobook, Outsource It, or Partner with a Narrator and Market the Dang Thing with Audiobook Consultant Richard Rieman

August 2, 2017

Audiobook Narrator Richard Rieman is the author of The Author’s Guide to Audiobook Creation and drops by to tell us what we need to know about audiobook narration: where to do it, how to do it ourselves or hire someone else to record all or part of it (it's cheaper than you think) as well as how to avoid the usual pitfalls of hiring the wrong person or using the wrong equipment.

Quotes:

“Right now, it's the golden age of audiobooks. The technology is heading in the direction of people listening on their phones, and smart cars having audiobook apps.” – Richard Rieman

“The most experienced narrators look at royalty share as doing all the work up front, without any return at all.” – Richard Rieman

“If you're going to do a book you're proud of and an e-book, do the audiobook too, because it really makes you look like a professional author on your Amazon page.” – Richard Rieman

Takeaways:

04:26 Podcasts serve as the entry point for younger generations to discover and consume audiobooks.

10:42 Recording an audiobook yourself is a challenging marathon that requires technical skills and patience.

22:09 Simply uploading an audiobook without active marketing will lead to poor sales and visibility.

23:30 Creating an audiobook version of an older book can breathe new life into your existing content and potentially boost overall sales.

25:07 Having an audiobook alongside your print or digital book establishes you as a professional and serious author in the marketplace.

Resources

The Author's Guide to AudioBook Creation (Book)
Audiobook Consulting (Audio Book)
Richard Rieman (Blog and Official Site)
Audiobook Revolution Productions (Audio Book)
Author's Republic (Audiobook Publisher)
AudioBook Reviewer (Reviewer)
Audio-Technica AT2020USB+ condenser microphone (Amazon)

Podcast: Play in new window | Download (Duration: 29:21 — 26.9MB) | Embed

366: Love is the Absense of Resistance: How to Be in the Present Moment, Let Go of Things That Don’t Matter, Be Open to New Ideas, and Tap Into the Magic of Life with Dating Site Owner and Relationship Expert Mike Krosky

August 1, 2017

Mike Krosky from Cherry Blossoms has a wealth of knowledge to share from years of experience helping thousands of dating site members find love and happiness. He discusses the secrets to being happy, productive AND fulfilled all at the same time. The solution is in listening, being present in the moment, becoming aware, being prepared to act on good ideas, meditating, and letting go.

Quotes:

“Love is the absence of resistance. Begin by noticing where and what things we're resisting in life, and realize that when we can let go of that stuff, when we can stop resisting life, love can flow more freely.” – Mike Krosky

“We are all biological magnets. We're mostly unaware of it, but we are—and whatever we give our precious, valuable energy and thinking to, we will attract to ourselves.” – Mike Krosky

“Everybody's a genius in their own way—you just have to find your own talent, your own gift.” – Mike Krosky

Takeaways:

04:04 Focusing on what you want, not what you don't want, creates a powerful personal magnetic field that attracts positive experiences.

11:11 Mastery comes from consistent practice, transforming mechanical skills into magical, intuitive performance.

14:27 Being fully present in the moment opens unexpected connections and insights that logic cannot predict.

21:45 True intelligence is about being open, listening, and receiving wisdom from the universe, not just accumulating information.

28:33 Opportunities often emerge when you combine unrelated ideas or step outside traditional thinking patterns.

Podcast: Play in new window | Download (Duration: 34:04 — 31.2MB) | Embed

365: Get Your Messaging Right, Ditch the Content Creation Treadmill, Re-Purpose and Market Intentionally with Content Strategy Coach Lain Ehmann

July 31, 2017

Lain Ehmann, bestselling author and communications strategist, specializes in helping six and seven figure entrepreneurs uncover hidden profits and potential. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Lain shares ways to repurpose your content (not just in media such as YouTube or podcasting) but also in terms of content types such as relationship building, storytelling, or expert articles. If you'd like to get more eyeballs on your websites, amp up your content marketing, or do more in less time, listen to today's episode.

Quotes:

“They know they have value. They know they can help their target audience, but they don't always know how to translate it. They're so into the jargon, so into the technology, that they don't always know how to turn it into value-driven messaging and language their audience can respond to.” – Lain Ehmann

“Very few people see everything you put out. So, the fact that you tell them in one place, then again somewhere else—very few people will actually remember reading it.” – Lain Ehmann

“What got you here won't get you there. You have to change things up. It will take you so far, and then you have to try something else.” – Lain Ehmann

Takeaways:

02:20 Translate technical expertise into clear, value-driven language that helps your audience understand your unique solution.

10:46 Don't just create more content; strategically repurpose existing content across different channels with tailored messaging.

17:43 Most people won't see or remember all your content, so repeating your core message through different mediums is crucial.

21:40 Build a content strategy by starting with your unique promise and working backwards to create consistent, channel-specific messaging.

24:18 Reward your super fans by providing unique content across different platforms, not just duplicating the same material.

Resources

Easy Steps to Defining Your Unique Value and Communicating Your Clear Message (Free Worksheet)
Life in the Fast Lain (Official Site)
Lain's blog (Blog)

Podcast: Play in new window | Download (Duration: 30:03 — 27.5MB) | Embed

364: Educate, Entertain, and Engage: Market Your Business Using YouTube and Facebook Live Videos with Lou Bortone

July 28, 2017

Video Godfather Lou Bortone has been a pioneer and thought leader since YouTube launched in 2005. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the forthcoming book "Video Marketing Rules: How to Win in a World Gone Video." Listen in as Lou tells us the easiest ways to get started and get good at video, as well as video marketing opportunities such as YouTube and Facebook Live.

Quotes:

“No matter what the technology is, if your content isn't good, nobody's gonna watch it.” – Lou Bortone

“Good video should either educate, entertain, or engage in some way, shape, or form. If it does one of those things, great. If it does all three, that's a home run.” – Lou Bortone

“Just because you know the technology is there doesn't mean you know the content is there or have the courage to appear on video.” – Lou Bortone

Takeaways:

01:53 Video marketing has transformed from a niche experiment to a mainstream business necessity.

02:35 Anyone can now be a broadcaster with smartphone technology, eliminating previous production barriers.

03:50 Facebook Live offers a low-pressure entry point for creating video content without high production expectations.

15:16 Content quality matters more than expensive equipment or slick editing.

17:19 Effective videos should educate, entertain, or engage your audience - ideally achieving all three.

Resources

Lou Bortone (Official Site)
Lou's Blog (Blog)
Lou's Courses (Courses)

Podcast: Play in new window | Download (Duration: 26:20 — 24.1MB) | Embed

363: Run with the Right Ideas, Setup the Correct Goals, Be Unique, and Resonate with Your Marketplace Using the Seven Steps to Business Success with Peter Mehit

July 27, 2017

Peter Mehit, the expert on how to start, fix, and sell any business, returns to the show to share his seven steps to business success. By applying these seven steps, you'll find you no longer waste time or resources on "dead-end" ideas, and you'll have an easier time getting customers, partners, and investors to buy into your idea. Here is the "7 Steps Methodology"...

idea: what we find is important
visualize: spend 15 minutes every day doing nothing and focusing about what this future business looks, sounds, smells, and feels like
thoughts: ask questions such as, "Who's my customer?" And, "What equipment do I need?"
action: describe your idea to others
methods: hire employees, etc.
friends (feedback and investors)
circumstances

Quotes:

“Success cannot be demanded. It is the result of friends who bring the circumstances of your success with them, and you earn friends by knowing what you're doing and knowing where you're going.” – Peter Mehit

“People follow those who know where they're going and know what they're doing.” – Peter Mehit

“Focus is what wins the game, not speed or action.” – Peter Mehit

Takeaways:

09:04 Clearly visualizing your business idea helps you understand if you're on the right track.

24:37 Don't waste years on a bad idea; be willing to walk away early to save time and energy.

29:18 Simplicity and relatability matter more than complex jargon when communicating your business concept.

35:27 Take time to be still and quiet to hear your own thoughts and develop a clear business strategy.

37:44 Solving problems often starts with making one phone call or reaching out to the right person.

Resources

Custom BPS (Peter Mehit Official Site)
Killer Business Plan by Peter & Lydia Mehit (Book)
The Master Key System by Charles Haanel (Book)
phone number: 800-741-8444

Podcast: Play in new window | Download (Duration: 39:46 — 36.4MB) | Embed

362: Acuity Scheduling: Automate and Manage Your Online Appointments, Sell Coaching Without a Website, and Streamline Your Productivity with Gavin Zuchlinski

July 26, 2017

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.

Listen in as we discuss why your business (online OR offline) needs to use both a unified calendar and a scheduling tool so that clients and customers can schedule themselves. (35-40% of customers call to schedule appointments OUTSIDE of business hours.)

The best part about our conversation today about Acuity Scheduling is that this tool isn't limited to online businesses, podcasters, and coaches. Gavin unpacks many interesting case studies from massage therapists, bakeries, and delivery services that have not only amplified their productivity but also dominated their competition by using this one simple tool.

Quotes:

“My goal is really to minimize your involvement with logistics for the appointment, so you can focus more on what you're really good at.” – Gavin Zuchlinski

“A lot of these things come down to logistics—how things tie together, availability, and booking—and there are so many opportunities that it's definitely a much bigger space and a much harder problem than I initially anticipated.” – Gavin Zuchlinski

“We take a lot of pride in listening to everyone and improving things because of that. There's so much to do in scheduling, and that's really our focus.” – Gavin Zuchlinski

Takeaways:

02:54 Businesses can grow by making appointment booking more convenient for customers, with some seeing increased success simply by offering online scheduling.

05:21 Online scheduling tools can save businesses significant time by automating appointment logistics and reducing back-and-forth communication.

17:36 Modern scheduling platforms can pool staff availability, allowing clients to book with any available team member through a single, streamlined interface.

22:48 Flexible scheduling tools should allow businesses to easily adjust their availability, like adding breaks, closing specific days, or extending hours as needed.

27:06 The ultimate goal of scheduling software is to reduce administrative work, allowing business owners to focus more on their core services and less on managing appointments.

Podcast: Play in new window | Download (Duration: 32:08 — 29.4MB) | Embed

361: Tell a Story, Look for Inspiration Outside Your Bubble, Mass-Produce, Course-Correct, Connect with Others, and Grow Your Business in Any Niche with Joe Pardo

July 25, 2017

Business consultant Joe Pardo is a business consultant to entrepreneurs and multi-million dollar businesses all over the world. He helps them grow by focusing on the "T.O.P." (Team, Offer, and Process).

He's always believed that society starts with you, and that to change society you must first change how you think. Joe left his family's $100 million business and pursue his dreams of starting his own business, and founded the "Dreamers Podcast: Business Lessons From Those Who Live Their Dreams" to build his platform of helping business owners pursue the business and lifestyle of their dreams. Listen in as he discusses creativity, finding your voice, ramping up, being productive, and course-correcting to ensure you're focusing on what's making you money.

Quotes:

“I bring my own style to everything I do, from writing books to consulting, and even creating artwork and music. I try not to let myself get too influenced by others. I don't think, 'Oh, look what they're doing, I should do the same thing because that's what's going to work for me.'” – Joe Pardo

“Time is crucial. We only have a finite amount, and we all get 24 hours. When creating time-based content, think about it in terms of percentages.” – Joe Pardo

“The key is to figure out what's at the core of what you're trying to achieve. If you're getting someone to tell a story, you need to ask the right questions to draw it out without being interrogative.” – Joe Pardo

Takeaways:

02:37 Creativity thrives when you look beyond your own industry and blend ideas from different fields.

12:31 Start small with content creation and gradually increase your output as you build confidence and systems.

25:45 Develop a consistent interview approach that allows for both structure and spontaneous storytelling.

37:44 Don't get stuck perfecting every detail; focus on creating content that connects with your audience.

45:29 Your unique voice and perspective matter more than having professional-looking equipment.

Resources

Super Joe Pardo (Official Site)
Dreamers Podcast (Podcast)
Joe Pardo (Facebook)
Joe Pardo (Twitter)

Podcast: Play in new window | Download (Duration: 46:42 — 42.7MB) | Embed

360: Don’t Buy a Duck: Plan, Execute, Track, Measure, Adjust and Grow with Strategic Marketer Derek Champagne

July 24, 2017

Podcast: Play in new window | Download (Duration: 27:31 — 25.2MB) | Embed

Derek Champagne, author of Don't Buy a Duck: Stop Wasting Money and Only Do Marketing That Works, stops by to tell us that we need to connect with people and market our online businesses. You need to strategically snoop on your competition to uncover real solvable problems and discover those gaps in the marketplace. It comes down to five crisis points all business owners face:

identify self: audit, business, find value proposition (that competitors can't duplicate)
find target customer: gender, income, age, hobbies, geography, politics
messaging: based on your customers, what message is most important to them?
plan: lifecycle, step-by-step actyion
execution: If you tried it once and it didn't work, why didn't it work? Perhaps it was because you only tried it one time?

Listen in as Derek also explains goal setting, productivity, and follow-through using PETMAG: Plan, Execute, Track, Measure, Adjust, and Grow.

Quotes:

“There are just too many options for us. Several years ago, there were five marketing channels. Now, we have more than 70 choices.'” – Derek Champagne

“Knowledge is power, especially when you operate from that kind of self-actualization.” – Derek Champagne

“Don't buy a duck. Don't make impulse buys. Don't buy shiny objects just because you think you need them.” – Derek Champagne

Takeaways:

04:00 Most internet marketers avoid actual marketing, getting stuck in content creation instead of taking strategic action.

11:20 Understand your competition not to copy them, but to find unique market gaps where your brand can stand out.

16:00 Emotional business decisions come from survival instincts; strategic decisions come from self-actualization and intentional thinking.

22:25 Use a structured approach like "PET MAC" (Plan, Execute, Track, Measure, Adjust, Grow) to maintain business focus and prevent entrepreneurial distraction.

23:51 Give your business strategies time to gain traction before making major changes or jumping to new projects.

Resources

Podcast: Play in new window | Download (Duration: 27:31 — 25.2MB) | Embed

359: Awaken Your True Inner Power, Live with Purpose, and Make Positive Personal Changes with The Purposeful Millionaire James Nowlin

July 21, 2017

A near-death boating accident forced 31-year-old James Nowlin to take a long hard look in the mirror.

As a result of what he calls his awakening, this already self-made millionaire and respected CEO reshaped his perspective and reprioritized his life.

In his book, The Purposeful Millionaire, James shares the four-part formula he used to transform his life into one of abundance and purposefulness. He believes that if he can survive the literal waters from which he was pulled, you too can survive—and thrive—in life’s roughest waters.

Quotes:

“I do not believe you can have a great mind or a great spirit if you don't have a great physical body.'” – James Nowlin

“Life is short. Life is precious. It can be taken away from us in an instant. It's not about the car in my driveway, how much money I have, the house I live in, or flashy friends with flashy titles. It's about the work I'm doing and whether I'm living the calling God has given me to make the world a better place.” – James Nowlin

“You don't always have to start big in order to achieve big.” – James Nowlin

Takeaways:

02:17 Success isn't about external achievements, but about living your true calling and making the world better.

13:19 Small, consistent daily habits can transform your life, even if you start with just one push-up or a single step.

26:43 The key to high performance is understanding the deep connection between physical health, mental clarity, and spiritual well-being.

32:39 A great coach provides accountability and private support, pushing you to achieve goals you might not reach alone.

39:03 You get one shot at life, so commit to living your best, most powerful and productive version of yourself.

Podcast: Play in new window | Download (Duration: 39:40 — 36.3MB) | Embed

358: Sales Training for Modern Salespeople: Increase Your Prices, Conversions and Profits with Hardcore Closer Ryan Stewman

July 20, 2017

Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur. He’s also a regular contributor to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more. It doesn't matter if you are selling cars, homes, financial services or consulting, Ryan’s sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell.

Quotes:

“We know that technology moves fast. Moore's Law says that every year, technology doubles in capability.'” – Ryan Stewman

“A lot of people—especially smart people who listen to podcasts like this—overcomplicate things, right? We think it has to be smart in order to work, but meanwhile, the masses don't think that way.” – Ryan Stewman

“We're not going to be replaced by robots. We're just going to sell the robots.” – Ryan Stewman

Takeaways:

05:24 Modern businesses must continuously adapt their marketing approach to match changing technological capabilities.

10:39 Technology and digital sales strategies are now critical for business survival, not just an optional add-on.

18:23 Successful sales aren't about complex strategies, but about understanding the customer's core desire and simplifying your message.

21:53 Every communication should include a clear call-to-action that gives potential customers a direct path to engage with your business.

24:47 Video content is a powerful, underutilized tool for connecting with potential customers and building your brand.

Claim Ryan's Book: Elevator to the Top

Podcast: Play in new window | Download (Duration: 27:11 — 24.9MB) | Embed

357: Buy and Grow Online Properties with the Website Investor with Jeff Hunt

July 19, 2017

Jeff Hunt, The Website Investor, makes his living online buying and growing online businesses. He has purchased over 300 income producing websites since his first buy 10 years ago. Jeff is the author of "The Website Investor", a guide to building passive income buying revenue generating websites.

In our episode today, Jeff details his early failures with buying and holding websites, what went right and what went wrong, as well as the system he's developed since then to hit the ground running by buying money-making websites.

Quotes:

“If you do a little bit of homework and get another set of eyes on things, you can come away with some sites that can really have consistent earnings from the very, very beginning.'” – Jeff Hunt

“Businesses—even if it's just a website—are still businesses. If you think through it one step at a time, you can uncover a lot of that stuff.” – Jeff Hunt

“Don't necessarily look for anything that's rapidly skyrocketing with a steep upward curve, because things that go up quickly tend to come down quickly.” – Jeff Hunt

Takeaways:

04:40 When buying websites, cross-reference multiple data sources to verify the site's true performance and potential.

11:20 Stability and consistent performance matter more than rapid, unpredictable growth when investing in online properties.

17:50 Look for websites with established business systems that can be learned and potentially improved upon.

22:30 Successful website investing requires upfront work to optimize and streamline the site before making it truly passive.

25:37 Strategic website investing is about making smart moves - buying, improving, and potentially selling to maximize returns.

Resources

Jeff Hunt: The Website Investor (Official Site)
Own Optimize (Training Resources For Entrepreneurs)
Jeff's courses (uDemy)
The Website Investor (Book)
Jeff Hunt (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:02 — 27.5MB) | Embed

356: Think and Grow Rich: Harness the Power of the Mastermind, Goal Setting, Visualization and So Much More with Brandon T. Adams

July 18, 2017

Brandon T. Adams from Live to Grind is a serial entrepreneur, owning a stake in a number of businesses, including the Accelerant Media Group, Live to Grind, Young Entrepreneur Convention, Arctic Stick (sold on Amazon), and an ice distributorship that serves three states. He's the V.P. of Business Development for Think Rich Films on the film Think and Grow Rich: The Legacy and the youngest person to be featured in the film.

Quotes:

“If you really want something, if you set your mind to it, set that goal in place, and surround yourself with the right kind of people, you can achieve anything.” – Brandon T. Adams

“Who you surround yourself with will define your future. It's like they say: tell me who your friends are, and I'll tell you your future.” – Brandon T. Adams

“If you don't know what you want to do right away and just go with something along the way, you're going to learn things.” – Brandon T. Adams

Takeaways:

07:42 Your mindset and belief in yourself can overcome any disadvantage or small-town background.

19:25 Learn to delegate and build a team, or you'll never scale your business beyond your personal capacity.

23:08 Set clear daily goals and write them down to stay focused and avoid getting lost in random tasks.

26:13 Surrounding yourself with the right people who push and support you is critical to success.

34:43 Treat every day like it could be your last, which will drive you to achieve more and live without regrets.

Resources

Think and Grow Rich: The Legacy (Site)
Live to Grind (Brandon T. Adams Official Site & Podcast)
Outwitting the Devil: The Secret to Freedom and Success (Book By Napoleon Hill)
Think and Grow Rich (Book)

Podcast: Play in new window | Download (Duration: 37:49 — 34.6MB) | Embed

355: Fail, Succeed, Repeat: Make a Choice and Have a Plan for Your Entrepreneurial Path with Cashflow King Matt Motil

July 17, 2017

Matt is a professional at helping people “fire their boss” and “punch their day-job in the mouth”, which is something that MANY Americans are dying to do. Listen in to hear about his entrepreneurial ups and downs and what he's learned about gratitude as well as "the journey" from his struggles.

Quotes:

“If you're even remotely happy with where you are today, you have to thank all the experiences you've had up to this point—because every decision you made, every experience you've had, has led to who you are at this moment in time.” – Matt Motil

“Life happens—and it's not happening to you. It's about how you react to it.” – Matt Motil

“Higher education is teaching people how to be really good employees. We're not teaching people how to be entrepreneurs at all.” – Matt Motil

Takeaways:

04:40 Higher education often prepares students to be employees, not entrepreneurs.

11:20 Every experience and decision contributes to who you are today, shaping your future success.

17:30 You're never truly stuck - you can always make a choice to change your life's direction.

20:15 Success is rarely an overnight achievement; it's built through years of persistent effort and learning.

21:00 Your mindset determines your potential more than your current circumstances.

Resources

Dr. Matt Motil (Official Site)
Cashflow King Podcast (Podcast)
Matt Motil (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:23 — 25.1MB) | Embed

354: The Checklist Mindset for Productivity, Focus, Momentum, and Consistency

July 14, 2017

In today's episode, Robert talks about his book The Checklist Mindset (which you should grab on Kindle, paperback, and Audible audio format) to talk about how you can compress/collapse time (and later delegate) using checklists, spreadsheets, and templates.

Quotes:

“If it doesn't challenge you, it won't change you.” – Robert Plank

“Employees want to fill time. Business owners want more time.” – Robert Plank

“The only way out is through—and you need to do the things you're afraid to do.” – Robert Plank

Takeaways:

00:11 Putting in extra hours doesn't guarantee success; smart systems and consistent action do.

10:47 Building a business requires doing things yourself first to understand the process before delegating.

22:12 Using checklists ensures consistent quality and reduces errors in business operations.

36:13 Growing a business means creating systems that can handle increasing customer interactions without manual intervention.

47:42 Batch processing tasks saves time and maintains momentum in business productivity.

Podcast: Play in new window | Download (Duration: 56:29 — 51.7MB) | Embed

353: Beliefs, Practices, Struggles, Challenges: Push Through Your Limiting Beliefs, Internal Resistance, Fear, and Worry To Feel Incredible, Achieve Your Goals, and Experience Massive Self-Confidence with Alicia Cramer

July 13, 2017

Alicia Cramer wants to know... as an entrepreneur, do you sometimes struggle getting motivated? What about failure, psyching yourself out, and worrying? Welcome to being human. Having worked with hundreds of private clients from startups to owners of multi-million dollar companies, Alicia understands the mindset pitfalls that affect entrepreneurs.

Her own struggles with depression and self-esteem issues, as well as a traumatic event triggering P.T.S.D. was the catalyst for her profound transformational experience utilizing mindset reconditioning techniques. Listen in to the secret weapons that will get you to overcome your obstacles and achieve 100% of your personal/professional goals and dreams.

Quotes:

“Worrying is negative goal setting. When you're worried, concerned, or lacking confidence about something, you're visualizing in your mind something you don't want to happen.” – Alicia Cramer

“You cannot shift an old negative pattern by being in denial about it. Period.” – Alicia Cramer

“Most people are repressing their thoughts and feelings about things—they're not being honest with themselves.” – Alicia Cramer

Takeaways:

02:54 Self-honesty is the first critical step in breaking through personal and professional limitations.

07:52 Your mental and emotional state directly influences the practical results you create in business and life.

13:45 Entrepreneurs often struggle with hidden internal beliefs that block their success and create unexpected obstacles.

21:12 Having a flexible "toolbox" of mindset techniques allows you to address different challenges more effectively.

26:36 Shifting from negative visualization to positive expectation can physically change your body's energy and improve outcomes.

Resources

Podcast: Play in new window | Download (Duration: 36:01 — 33.0MB) | Embed

352: Do a Day: Let Go of Your Past Mistakes, Accept Responsibility, Find Perspective, Compassion, and Purpose with Bryan Falchuk

July 12, 2017

Podcast: Play in new window | Download (Duration: 28:14 — 25.9MB) | Embed

Bryan Falchuk went from being obese and depressed to running marathons. He's faced nearly losing his wife to illness while their young son watched. He became vegan in just one day. He got his masters from a top school and rose to a senior executive position in a successful business. He’s transformed his life and developed an approach to help others do the same that he teaches in his best-selling book "Do a Day."

We talk with Bryan about his "do a day" concept as well as how to let yourself off the hook, overcome jealousy, and no longer live life from a place of fear.

Quotes:

“Once you know why you do things, it's a lot easier to get them done.” – Bryan Falchuk

“If you live today from a place of fear that someone is going to do something bad to you, you'll act differently in relation to them, and your relationship won't be what it could be.” – Bryan Falchuk

“When you sit there and beat yourself up, you end up breaking through any positivity or progress you've made.” – Bryan Falchuk

Takeaways:

01:42 Focusing on the present moment helps overcome anxiety about past mistakes and future uncertainties.

04:49 Overthinking future challenges can prevent you from taking positive action in the present.

07:49 Breaking down big changes into daily actionable steps makes transformation more manageable.

13:45 Finding a deep, enduring, and non-material motivation is crucial for achieving long-term personal goals.

25:02 Self-compassion and accepting imperfection are key to maintaining progress and personal growth.

Resources

Do a Day (Book)
Do a Day (Twitter)
Bryan Falchuk (Twitter)
Bryan's Inc Magazine column (Site)

Podcast: Play in new window | Download (Duration: 28:14 — 25.9MB) | Embed

351: Focus on What You Can Do: Eliminate Excuses, Overcome Obstacles, Adversity, and Self-Doubt with Maxwell Ivey

July 11, 2017

What's your excuse? Maxwell Ivey is the totally blind former carnival owner turned amusement equipment broker after the death of his father lead to the closure of his small traveling show. He had to learn so many things about business in general and being online in particular.

He learned how to hand code HTML, write copy, recruits clients, set fees, write a blog, record videos, build an email list, and so much more. He is always up for anew challenge, adventure, or opportunity. He is now also a life goals coach, inspirational speaker, and an award winning author of self help books and he loves helping others accomplish their own dreams.

Quotes:

“One of the biggest lies out there on the internet is that you can do all this stuff yourself—that not only can you, but you're supposed to be able to do it all yourself.” – Maxwell Ivey

“Way too many people get hung up on perfectionism instead of just doing the best they can right now and moving forward.” – Maxwell Ivey

“You never have enough money, enough resources, or enough time. You're always fighting to get something you wish you had—or wish you didn’t have.” – Maxwell Ivey

Takeaways:

03:36 Focus on what you can do, not what you can't, even when facing significant challenges.

05:29 Build a support system that pushes you forward instead of letting you get stuck in negative thinking.

09:49 Imperfect action beats perfect inaction - your first attempt doesn't need to be flawless to generate results.

19:11 Design products and services with accessibility and inclusivity in mind, considering users with different abilities.

32:30 Create flexible pricing models that allow clients to start small and scale up as they grow.

Resources

The Blind Blogger (Introduction)
Maxwell Ivey's Amazon Author Page (Amazon)
Max's Online Publicity Service (Get Booked On Podcasts & Radio)
Max Ivey (LinkedIn)
Max Ivey (Twitter)

Podcast: Play in new window | Download (Duration: 35:49 — 32.8MB) | Embed

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