Archive 3: 2018-2020
750: Give Yourself a Pay Raise: Break Your Income Ceiling and Get Others to Run Your Business For You with Lance Tamashiro
Lance Tomashiro is a business strategist and co-founder of Thomashiro Marketing. He helps entrepreneurs scale their businesses, increase efficiency, and break income ceilings. Lance focuses on building systems that let business owners delegate effectively while maintaining control. His mission: help you work smarter, grow faster, and become the CEO of your own life.
In this episode, Lance explains why many business owners hit invisible ceilings and how ego, fear, and habit stop growth. He shares strategies for hiring employees to handle profit-generating tasks, using short training videos, and turning simple ideas into standalone business units. He shows how freeing even a few hours a day can create space for experimentation, growth, and scaling without burning out.
Quotes:
“Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, and freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.”
“It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.”
“Believe in yourself enough to know that this could literally change your life.”
Resources
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749: Outsource, Delegate, Manage: Embrace Change and Build a Business That Runs Itself with Robert Plank
Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results.
Quotes:
“Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank
“There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank
“You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank
Takeaways:
00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue.
04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work.
06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best.
16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship.
28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success.
36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.
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748: Live Longer, Happier and Healthier By Improving Your Posture with Tana Hope
Tana Hope is a posture expert, wellness advocate, and author of The Body Operator User’s Guide and the upcoming Remedies for Desk Potato Syndrome. After years of ignoring how she used her body, a chance encounter with a posture master changed her perspective forever. Today, she teaches people how to realign with gravity, move with awareness, and prevent pain through simple daily corrections. Her mission: help you live longer, feel better, and perform at your peak by mastering the body you live in.
In this episode of Marketer of the Day, Hope shares her work through her series of books, including Remedies for Desk Potato Syndrome, and her website tanachope.com. She teaches practical techniques for maintaining posture, improving sleep, and maximizing daily bodily function, particularly for people working long hours at desks. Key takeaways include understanding how gravity affects the body, maintaining a straight head and neck alignment to optimize blood and oxygen flow, and performing simple exercises throughout the day to prevent wear and tear. Hope emphasizes that awareness and consistency in daily movement and posture are essential for optimal performance, longevity, and overall well-being.
Quotes:
“What we do the most affects us the most. Breathing, standing, walking, sitting, sleeping—those basic body functions we do every day need to be done properly to perform at our best.”
“If we correct our abuse of the body now, we can spare so much pain and cost later in life.”
“Our body is like a car: if you abuse it, it will break down and you won’t experience optimal performance.”
“Even small habitual adjustments in posture and movement can dramatically improve your performance and health over time.”
Resources:
- Subscribe to Desk Potato: Be Well with HOPE on YouTube
- Tana Hope: Elevate Your Wellness IQ: Practical Solutions for a Healthier You!
- Connect with Tana Hope on LinkedIn
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747: Mission, Ownership, Competence: Remove Yourself from Your Business and Create a High-Performance Organization with Peter Montoya
Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-world experience that informs his insights and ideas. He previously owned a software company that he sold in 2018 and now focuses on working with business leaders to transform their organizations into high-performance machines. Today, Peter shares his journey from an authoritative leadership style to an empowerment-based approach, emphasizing the importance of instilling a sense of mission, responsibility, and competence in his team.
In this episode of Marketer of the Day, Montoya shares his approach to creating high-performance organizations through his Empowerment Formula, emphasizing mission, ownership, and competence. He highlights the importance of social connectivity, describing it as essential to personal well-being and effective leadership, and advocates for multi-factor leadership that balances profit with purpose, responsibility to employees, clients, and the environment. Montoya currently mentors business leaders through thehighperformanceorganization.co and petermontoya.com, guiding them to build systems that operate independently of the owner while fostering engagement, accountability, and growth. Key takeaways include the transformation from authoritarian management to coaching, the necessity of social engagement, and leading with purpose to achieve both ethical and business outcomes.
Quotes:
“The number one goal of a business leader is leadership development.”
“Mission, ownership, and competence—instill these, and you turn people into leaders.”
“Loneliness is the new cancer. Social connection is as essential as diet, exercise, and sleep.”
“Single-factor leaders focus only on themselves. Multi-factor leaders care for people and the planet, and they perform better.”
Resources:
- The High Performance Organization: We help businesses attract, retain and motivate their workforce
- Connect with Peter Montoya on LinkedIn
- Peter Montoya: Maximum Impact At a fraction of the cost
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746: Email Marketing, Copywriting & Conversion with Alchemist of Persuasion Adil Amarsi
Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns.
In this episode, Adil reveals the psychology behind persuasion, how to extract your real story, and why laughter and vulnerability convert better than hype. He also breaks down the three biggest mistakes in marketing today — and how removing fear from both your writing and your customer’s journey creates unstoppable sales momentum.
Quotes:
“Your emails are all your little jabs, and the sales letters are the right hook.”
“Stop using the word ‘learn.’ It’s a dumb word that triggers school associations.”
“Remove as much fear as possible from the buying process—tell people what happens next.
“Some clients think their story is theirs, but it’s not. You have to uncover the real story that drives conversion.”
Resources:
Podcast: Play in new window | Download (Duration: 37:58 — 35.0MB) | Embed
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745: Transformation vs. Solution: Proven Marketing Principles for Cashflow Podcasting with Ben Krueger
Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a profound impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast.
In this episode of Marketer of the Day, Krueger outlines his proven podcasting principles, emphasizing the need to define clear objectives, identify a highly specific audience, and prioritize transformation over simple solutions. He explains how podcasts work best when they create ongoing value and learning for listeners, using examples such as dental practice owners building wealth or busy professionals addressing personal growth challenges. Krueger advises starting with a focused framework, avoiding analysis paralysis, and committing to podcasting consistently over months or years. Resources, guides, and his book can be accessed at podcastprinciples.com for listeners ready to launch or refine their shows.
Quotes:
“Podcasting is strongest as an audience nurture tool—it builds trust, relationships, and a community around your brand.”
“Focus on transformation, not just solutions…people want to continually learn and grow, not just check off one problem.”
“Start with a crystal clear objective and a specific audience; everything else flows from that North Star.”
“Don’t optimize from the very beginning—get started, learn as you go, and improve over time.”
Resources:
Podcast: Play in new window | Download (Duration: 37:20 — 34.4MB) | Embed
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744: Semi-Automated LinkedIn Marketing: Find Prospects and Convert Them Into Buyers with Gessie Schechinger
Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.
In this episode of Marketer of the Day, Schechinger shares how OnCourse enables semi-automated LinkedIn outreach, multi-channel sales sequences, and streamlined task management for small to medium-sized businesses. He stresses the importance of persistence, personalization, and properly structured automation to maximize engagement without spamming prospects. Schechinger also highlights common pitfalls, such as mixing manual steps with automation and underutilizing platform features, while emphasizing his company’s hands-on onboarding and training approach. Businesses can explore the platform, request a demo, and access full support at tryoncourse.com to improve sales efficiency and results.
Quotes
“I call myself the laziest sales guy because I hate burning calories on dumb stuff…automation lets me focus on what really matters.”
“Persistence is always the winner…you have to get through those first six touches before people engage.”
“Don’t ever create a grand plan with automation that has a manual step in the middle…otherwise tasks will stack up and fail.”
“Software is supposed to help you, not make your day worse…make sure it brings value to your business.”
Resources
- OnCourse: Intuitive software to simplify sales, marketing and HR, because less is more.
- Connect with Gessie Schechinger on LinkedIn
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743: Apply the Book Formula Process to Write an Easy Book in Record Time and Get Clients
Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses.
You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies.
Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book.
Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking.
The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit.
There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business.
Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book.
Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner.
A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it.
You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number.
You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process.
Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them? What are some easy tools or what are some easy tasks that you could do for them, but if they don't want you, they're free to go ahead and try it on their own.
Book Formula Course
- Figuring out books hook, concept, cover & mock up. Title, Picture, Author Name, (Front) Picture, Bio, Website (Back)
- 1st module: figure out idea and have the mock-up business card book
- 2nd module: Doodle & Present Method- draw a doodle or a diagram or graphic presentation to outline your book content.
- 3rd Module: Transcribe, edit it yourself,
- Bonuses include... How to use your book to get on podcasts and sell more copies of it
- How to make an audio book format. You can give away promo codes where someone can take a special code, go to audible.com, get your audiobook for free. If someone gets an audiobook for free, that boosts your sales for the print book on Amazon. Plus you can follow-up and get them to review the audio book.
- The audiobook contains Compilation book
- How to make a website based on your book
- Get interviewed about your book on Marketer of the Day Podcast
Podcast: Play in new window | Download (Duration: 1:09:14 — 63.6MB) | Embed
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742: Facebook Campaigns and Retargeting: Discover Profitable Paid Social Ads with Naira Perez
Naira Perez has been in marketing for almost 20 years and has been able to work with several industries and some Fortune 500 brands. She got her start in direct response advertising, building brands on TV before digital was even a thing; she received daily reports of calls and orders from clients, and through that data, modified paid media plans and placements as needed to better serve clients.
Naira founded SpringHill Digital in 2016 specializing in paid media, developing digital marketing strategies and optimizing ROI through generating qualified leads. From paid media, integrated campaign design, and audience patterns to new platform initiatives — she does it all.
In this episode of Marketer of the Day, Perez shares her approach to building profitable paid social campaigns, including her philosophy of “give before you receive,” using content to educate and nurture potential customers before asking for a sale. She explains how retargeting and layered campaign strategies can maximize results, particularly in niche markets. Perez also discusses common mistakes, such as “set it and forget it” campaigns and failing to optimize ads consistently, and provides guidance on budgeting and identifying ideal candidates for paid social campaigns. Her insights underscore the value of strategic planning, ongoing optimization, and leveraging data to drive conversions. Interested businesses can learn more or contact her team at SpringhillDigital.com.
Quotes
“The general thought is, you have to give to the audience before you can receive…address their pain points before you actually ask them to buy.”
“If a campaign doesn’t work, listen to the comments, educate the audience, target the right people, and keep up with the algorithms.”
“Set it and forget it is the one I see all the time, and it hurts your campaign performance…you have to continually optimize and adapt.”
“We partner with influencers because they know their audience best, and together we create content that engages and converts.”
Resources
- Spring Hill Digital: DO WHAT YOU LOVE! - We Will Take Care Of Your Digital Advertising
- Connect with Naira Pérez on LinkedIn
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741: Book Formula: Solve Problems and Make Money
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Continue to Book Formula
Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing.
It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living.
Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors.
When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience.
Nothing is perfect. "Waiting" for the timing to be just right is only an excuse not to take action, never get things done, remain stuck, and procrastinate. This irrelevant and nonexistent fear keeps you from "just doing it."
How to Create Your Book
First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. Create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters.
List 10 questions, the first 4 questions may be the simplest that you can think of -- the basics. "Middle" questions that you think of in sequence 5-7 are probably pointless, futile questions. The 8th through 10th questions are (magically) well thought and smart questions.
- From 10 questions, reduce them down to seven. Cross out the three weakest ones.
- Rearrange and figure out what’s a logical order to rearrange the questions
- You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios.
- To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s
Run spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours.
Quotes
“Nothing is perfect, and so many times that idea of perfectionism, procrastination, it’s based out of fear…The biggest disservice you can do to yourself is believing perfectionism is necessary.”
“If you have a template, a structure, and you don’t waste a lot of time, you can publish a book in a day and always improve it later.”
“Look at the competition…then figure out how you can do something better in a number of ways; sometimes the value is in making things simpler and more accessible.”
“Build a fence around your idea…spend a little time explaining what it isn’t and who it’s bad for, so the people it is good for will really match up.”
Continue to Book Formula
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