Archive 4: 2020-2023

769: Power Tribes, Certification Programs, and Scaling Your Coaching Business with Mitch Russo

Mitch Russo is a successful entrepreneur who has built a 25 million+ business. He is the author of the book "The Invisible Organization" and the host of "The Tribe Builders" podcast. Today, Mitch discusses his new SaaS platform called "Client Folio," which is designed to help coaches and consultants streamline their client management and session workflow. He shares how he created the platform based on his own needs as a coach, focusing on features like goal tracking, accountability, and seamless note-taking and homework delivery.

Mitch has partnered with multiple businesses like Tony Robbins and Chet Holmes to get certifications and creating business breakthroughs in their respective businesses. With his years of experience, he has become the expert to guide in your business to get the outcome that you truly yearn for!

In this episode of Marketer of the Day, Russo discusses his latest projects, including ClientFolio, a SaaS platform designed to streamline coaching sessions, goal tracking, and accountability, reducing administrative work from 40 minutes per session to just five. He also dives into Power Tribes, his framework for tribe-based certification programs that create multiple revenue streams, empower certified coaches as sales partners, and foster ongoing engagement through mentorship. Russo emphasizes the importance of iterative feedback, designing systems with usability in mind, and leveraging community for growth. Listeners can explore his work through ClientFolio.io, PowerTribesBook.com, and MitchRusso.com, where they can access courses, books, and podcasts including The Tribe Builders.

Quotes

“Nobody really fails until they quit. Every time you fail, it’s a step in the journey—pivot, learn, and move forward.”

“I wanted to reduce 40 minutes of admin after a session down to five minutes, so coaches can focus on results, not paperwork.”

“Certification programs aren’t just recognition—they’re revenue streams, a sales force, and a community all in one.”

“Iterative feedback—listen, fix, improve—is the fastest way to create a product people love and keep them engaged.”

Resources

• Mitch Russo: Do you know your business could be much bigger than it currently is, but aren’t sure how to get there? I can help!
• PowerTribes: The book that unlocks the power of Certification for your company
• ClientFol.io: Guaranteed To Save 130 Hours of Wasted Time per Year!
• Connect with Mitch Russo on LinkedIn
• Get a copy of The Invisible Organization by Mitch Russo on Amazon
• Subscribe to The Tribe Builders Podcast hosted by Mitch Russo on Apple Podcasts

Podcast: Play in new window | Download (Duration: 30:03 — 27.7MB) | Embed

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768: Change Your Mind, Change Your Results, and Get What You Want Out of Life Shawn Shewchuk

Shawn Shewchuk is an international speaker, results coach, and the founder of Change Your Results, an agency that helps clients around the globe. He hosts the award-winning Results Radio broadcast and is also the author of Daily Motivation. Today, Sean talks about productivity and how to help people increase their results, emphasizing the need to take action instead of waiting for opportunities. He shares a personal story about working with renowned speaker and author Bob Proctor, highlighting the value of finding a mentor or coach to guide you when you don't know how to proceed.

In this episode of Marketer of the Day, Shewchuk shares insights on maximizing productivity, achieving freedom through entrepreneurship, and building businesses with high-leverage systems and processes. He highlights the concept of “entrepreneur syndrome,” where owners hold onto all tasks, and stresses the importance of delegating while maintaining oversight. Key takeaways include jumping into action rather than waiting, aligning with experienced coaches, focusing on holistic development, and creating scalable systems to achieve long-term results. Listeners are encouraged to explore his resources, including his book Daily Motivation at High Productivity Store and his coaching programs at Change Your Results.

Quotes

“Jump off the building and grow wings on the way down. Do it now. Make a decision and take action, even if it feels risky.”

“Entrepreneur syndrome is holding everything close and thinking if I can’t do it myself, it won’t get done right. That’s wrong—you need to delegate and coach others to achieve freedom and growth.”

“Freedom as an entrepreneur is the ability to do what you want, when you want, with who you want. That’s worth taking calculated risks for.”

“Life is not puppy dogs and lollipops. There will be challenges, but you choose the kind of day, the kind of business, and the kind of life you want to create.”

Resources

• Change the Results: A commitment to innovation and sustainability
• High Productivity Store: Take Back Control of Your Time
• Connect with Shawn Shewchuk on LinkedIn
• Get a copy of Daily Motivation by Shawn Shewchuk on Amazon
• Subscribe to the Results Radio with Shawn Shewchuk on Spotify Podcasts

Podcast: Play in new window | Download (Duration: 25:58 — 24.0MB) | Embed

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767: Rethink Academy: Understand Your Market to Build a Coaching Business and Achieve Passive Income with Jason Osborn

Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms.

In this episode of Marketer of the Day, Osborn discusses his work with Rethink Academy, focusing on helping individuals and businesses stand out in crowded markets by providing value first and building meaningful relationships. He stresses the importance of active income through personal service before creating passive income products, the need to position oneself uniquely in the market, and the power of patience and persistence. He also highlights practical strategies for engaging clients online, using LinkedIn effectively, and pivoting offers to match real-world demand. Osborn points listeners to the Rethink Social Media book, with the first four chapters available at RethinkGift.com, as a resource for learning and applying these strategies.

Quotes

“Letting yourself give space and time to succeed is critical. Sometimes it’ll happen in two weeks, sometimes it’ll take 18 months, but let it happen and allow it to grow.”

“Your first customer comes from leading with value, having a conversation, and focusing on how you can help them rather than how you can sell to them.”

“There’s always an upside to every downside; it’s about identifying the opportunities in a challenging situation and pivoting accordingly.”

“Move outside of a commodity-based market. Define what makes you different and continually add value to your clients, so you stand out in a crowded space.”

Resources

• Rethink Social Media: Stop wasting time. Start earning money. You'll be surprised how easy and effective this process is.
• ReThink Academy: make your move...
• Connect with Jason Osborn on LinkedIn

Podcast: Play in new window | Download (Duration: 27:18 — 25.2MB) | Embed

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766: Win the Hour, Win the Day to Escape the Grind of Time Management with Kris Ward

Kris Ward is an entrepreneur and marketing strategist with over 12 years of experience. She is the author of the book "Win the Hour, Win the Day," which focuses on time management and productivity strategies for business owners. Today, Kris shares her personal journey of transitioning from working 16-hour days to reducing her workload to just 6 hours, and how this shift allowed her to better support her husband during his battle with cancer.

Key takeaways include creating a “win team” to handle repetitive or administrative tasks, focusing on self-care to optimize productivity, and strategically using tools and systems to avoid feast-or-famine cycles. Ward also encourages small steps like screen capturing your workflow or creating short instructional videos to delegate work effectively, demonstrating that building efficiency doesn’t have to be expensive or complicated. She highlights that your role as an entrepreneur is akin to a maestro directing an orchestra—guiding the team to produce impactful results without doing every task yourself.

Ward provides resources at win the hour, win the day and freegiftfromchris.com, including giveaways and strategies to help entrepreneurs implement these principles.

Quotes

“Your business should support your life, not consume it.”

“Self-care is key—if you’re exhausted, your brain and your business suffer.”

“A team is the backbone of success—you can’t do it all yourself.”

“Being an entrepreneur isn’t about labor; it’s about creation and impact.”

“Small steps like screen capturing your tasks allow you to delegate and scale efficiently.”

Resources

• Win The Hour, Win The Day by Kris Ward
• Win The Hour, Win The Day: Get Out Of Your Own Way In Your Business!
• Connect with Kris Ward on LinkedIn

Podcast: Play in new window | Download (Duration: 21:30 — 19.9MB) | Embed

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765: Done For You Podcasting: Supercharge Your Podcast Using Video, Social Media, and Personal Communication

Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes.

Key strategies include posting consistently, inviting guests to share expertise, recording on video (even via Zoom), distributing episodes across multiple platforms (YouTube, LinkedIn, Facebook), re-promoting past episodes, and creating podcast notes that summarize key points with timestamps for SEO benefits. He also suggests creating social graphics, repurposing episodes into mini-books, following up with past guests for additional content, producing short thank-you videos for guests or listeners, and outsourcing tasks to streamline management. Using these methods, a single podcast episode can generate long-term traffic, exposure, and engagement across multiple channels. Plank’s team at dfypodcast.com can assist with podcast notes, editing, social graphics, and other content management services.

Quotes

“The average podcast dies after six episodes… keep moving, keep going forward, and expand your runway.”

“Think about your podcast not about content, but about traffic… your guests and audience will help amplify your reach.”

“Even five or ten minutes will do… you don’t need to overwhelm yourself to bring your podcast back to life.”

“A single episode can generate benefits forever—through social posts, emails, clips, and graphics.”

“Start slow, ease back into it, and remember why you started your podcast in the first place.”

Resources

• Done For You Podcasting: Where Do You Need "Help" With Your Podcast?
• Local Podcast System: Increase Your Reach, Engagement, Traffic, Clients & Income with a Weekly Show
• Podcast Crusher: Tap Into the BEST Joint-Venture Attracting, Traffic Generation, Content Creation, List Building Method That's Ever Existed: PODCASTING!
• Connect with Robert Plank on LinkedIn

Podcast: Play in new window | Download (Duration: 37:17 — 34.3MB) | Embed

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764: Independent Podcast Alliance: Create the Podcast of Your Dreams with Peter Clough

Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content.

In this episode of Marketer of the Day, Peter shares insights on producing and sustaining podcasts, emphasizing that podcasting doesn’t require massive audiences to be effective for business growth. He outlines practical strategies for new and professional podcasters, including repurposing existing content, gradually improving audio quality, maintaining a consistent publishing schedule, and leveraging cross-promotion within the community. Peter also highlights how the Alliance provides tools, mentorship, and networking opportunities to help podcasters succeed. The community currently has over 1,000 members, and interested podcasters can join at podcastalliance.org or contact Peter directly at peter@podcastalliance.org.

Quotes

“It is unique because it’s you… you can niche yourself down so that the people who are totally into you will find you.”

“If you are a business person and you are committing yourself to marketing, and you’re using podcasting as a marketing tool, then keep going—you’ll always have something relevant to share.”

“Invest a little in not only buying a microphone, but understanding how to talk on a microphone… simple stuff anybody can learn.”

“Anything you get out of the Alliance depends on what you put into it; the more active you are, the more you’ll gain.”

Resources

• The Independent Podcast Alliance: The Independent Podcast Alliance was formed to assist independent creators in developing, growing and monetizing their podcasts.
• Send an email to Peter through peter@podcastalliance.org
• Connect with C. Peter Clough on LinkedIn

Podcast: Play in new window | Download (Duration: 26:38 — 24.6MB) | Embed

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763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong

John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.

In this episode of Marketer of the Day, John discusses strategies for local SEO, including optimizing websites, creating valuable content, earning third-party reviews, and leveraging citations and directories. He explains the difference between inbound marketing through organic search and paid advertising, emphasizing that the most effective customers actively seek services rather than being interrupted. Key takeaways include focusing on core business strengths, delegating SEO to experts, regularly producing high-quality content, and owning your digital assets rather than “renting” exposure through ads. John’s resources include his website, localSEOsearch.ca, and his podcast, Local SEO Today, where business owners can learn how to attract ideal clients and maximize their online presence.

Quotes

“You need to know how to run a good business, then tie that into a more online, visible presence by getting more visible with search engine optimization.”

“If done right, SEO is the best ROI for your business—your investment will result in a significant increase in revenue and sales.”

“Focus on your strengths and delegate whatever you don’t like doing or aren’t strong at. Work with good people, and ultimately it will bring you happiness.”

“Keep producing good content, or hire someone to do it regularly, because that will solidify you as an expert—not just in your customers’ eyes, but also Google’s.”

Resources

• Local SEO Search INC.: DRIVE EARNINGS WITH QUALIFIED LEADS - BEST SEO COMPANY IN TORONTO
• Subscribe to The Business Sphere Podcast on YouTube
• Connect with John Vuong on LinkedIn

Podcast: Play in new window | Download (Duration: 27:35 — 25.5MB) | Embed

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762: Build Your 21st Century Brand Legacy to Change the World with Gary B. Wright

Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands.

In this episode of Marketer of the Day, Gary B. Wright discusses building a 21st century brand legacy through digital content creation and personal brand identity. He highlights his current work with digital marketing platforms like ClickFunnels, developing email systems, and creating educational content, including his YouTube series 21st Century Brand Legacy and his ebook Self Investment, Digital Market Brand. His approach integrates B2B and B2C strategies, helping clients define niche markets, create meaningful content, and build communities around their expertise. Key takeaways include prioritizing personal brand before business brand, leveraging digital platforms for global reach, and converting experiences and lessons into products and services with tangible value. Interested individuals are encouraged to reach out via email at BrandThreeMember@gmail.com or explore his ClickFunnels setup at clickfunnels.com/digitalmarketbrand.

Quotes

“The only missing element is that we don’t know how to invest in ourselves, because we are not really aware of the awesomeness of our brand identity in the 21st century to the world.”

“Everything that you learn, everything you’ve been through, you can now turn into content.”

“Each and every individual has a product. The product is in you, but you have to take the responsibility now.”

“Once you have brand identity, you now have a niche specificity… those people who have an investment in what it is that you are branding.”

Resources

• Send an Email to Gary through brand3member@gmail.com
• Subscribe to the 21st Century Brand Legacy on YouTube
• Connect with Gary B. Wright on LinkedIn

Podcast: Play in new window | Download (Duration: 34:56 — 32.2MB) | Embed

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761: Clients and Community: Grow Your Facebook Group with Landon Stewart

Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups.

In this episode of Marketer of the Day, Landon Stewart shares his current work building thriving Facebook groups designed for client acquisition. His team uses a combination of paid advertising, targeted content, and personalized engagement through messenger and phone to nurture group members into clients. Key strategies include posting 2–3 times weekly, leveraging weekly live streams as pillar content, and promoting posts through email and SMS to boost engagement and algorithmic reach. Their method, called the Undercover Conversion Method, emphasizes guiding members from initial interaction to meaningful conversations rather than overt selling. Stewart highlights the importance of multi-channel engagement, asset building beyond Facebook, and intentional content creation. Listeners are encouraged to explore his Facebook group, Clients and Community, and his methodology via buildyourgroup.com/day.

Quotes

“The end goal of the Facebook group is one thing and one thing only: to generate a conversation with us.”

“Likes don’t pay the bills—you’ve got to get customers.”

“We spend less time creating content than we do promoting the content that we create.”

“Just start. Facebook groups are a great way to build community and culture around your products and services.”

Resources

• Join the Clients & Community™ Facebook Group | Daily Client Acquisition For High Ticket Coaches
• Follow Landon Stewart on Facebook
• Connect with Landon Stewart on LinkedIn

Podcast: Play in new window | Download (Duration: 33:15 — 30.6MB) | Embed

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