Mindset

Testing the Wrong Thing: How Often to Send Emails? (And Other Dangerous Ideas)

May 27, 2022

What do you think would happen if you spent all your time...

Trying to come up with the perfect product name?
Trying to figure out what's the best time of day to send out emails?
Trying to find the perfect price?
Trying to decide if your product should have 4 modules, 8 modules, 100 pages, 5 hours, 10 hours?
Trying to add more content to that product before it was launched?
Trying to decide if you should send 1 email per day, 1 email per week, or 1 email per month?

I hate to be a broken record for the last decade, but this is how you make money on the internet...

Find that overlap between: a real need people are having (and are willing to pay money for), and the perfect solution you can provide using your skillset
Cut up that solution into four "parts" or modules, making sure people get real tangible results from module #1 that erases the entire cost of the course and that modules 2, 3, and 4 build on top of that
Record a 1-hour video for each module, making sure to give them a goal or result after each lesson
Put those inside a membership site, create a payment button so people have to pay at LEAST $97 for access, add that button to a blank web page
Create a sales letter above that payment button,

644: Power Up For Profits: Discover Your Passion, Reinvent Yourself, Get Comfortable Being Uncomfortable, and Find Your Big Why with Kathleen Gage

June 7, 2019

Kathleen Gage is a visibility strategist, keynote speaker, and business consultant with over 25 years of experience. She helps authors, consultants, and speakers build their platforms and grow their businesses. A former bodybuilder, she now promotes plant-based wellness and has been a sobriety advocate for 35 years. Kathleen has authored multiple information products and speaks on business growth and personal development. Today, she shares her recent shift from general internet marketing to a niche focus on sustainability and plant-based wellness, highlighting the power of aligning business with personal values.

Quotes

“We can take more responsibility for the choices we make. It's not just about our health, but it starts with our health. If you don't have your health, you can't run a vibrant business.” - Kathleen Gage

“Success is actually very simple, but we tend to complicate it. It's about saying, 'If I want X result, what do I need to do to get that result?” - Kathleen Gage

“Life is far too short, and we don't realize how short it is until we start getting up in our years. Just go out, live large, leave a legacy, and make a difference in people's lives with what you do.” - Kathleen Gage

Takeaways

05:45 Your health is the foundation for running a successful business and living a quality life.

09:10 Success comes from consistent daily actions, not complicated systems.

13:42 Always have a big goal that's larger than yourself to stay motivated.

20:14 Routines and scheduled activities are critical for maintaining discipline and progress.

23:46 Reinventing yourself doesn't mean throwing away all past skills and experiences.

Resources

Podcast: Play in new window | Download (Duration: 30:53 — 28.5MB) | Embed

643: Fueled By Culture: Create Internal Change, Discover Relentless Persistence, and Empower Brands with Influencer Marketing with Keynote Speaker Marcus Damas

June 3, 2019

Marcus Damas is an American Entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all time scoring list. Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership as the Founder and CEO of Fueled by Culture.

Fueled by Culture is a burgeoning creative marketing agency that specializes in connecting and empowering brands with influencers through innovative content and experiential event programming. FBC clients and partners include Avion, Lyft, Hooch, and Postmates to name a few. Marcus Damas is also a keynote speaker at marketing conferences around the world.

Quotes

“Corn grows from corn, apples grow from apples. So, goodness comes to you if everything around you is good, and negativity comes to you if everything around you or within you is negative.” - Marcus Damas

“Every part of the journey is a part of the journey forward.” - Marcus Damas

“Circumstance does not make the man or woman; the man or woman makes themselves.” - Marcus Damas

Takeaways

05:34 Networking and taking calculated risks can open unexpected opportunities in business.

08:54 Entrepreneurship can be a powerful path for creating generational change, especially for underrepresented communities.

09:58 Building a company culture based on core values like family, honesty, and hard work creates a strong foundation for success.

13:23 Personal growth and internal change are crucial to overcoming societal limitations.

18:49 Persistence and targeting the right connections are key to landing significant business partnerships.

Resources

Podcast: Play in new window | Download (Duration: 21:34 — 19.9MB) | Embed

636: Move Beyond Ego to Become a Kind Communicator, Have Compassion and Discover Self-Awareness to Achieve Your True Potential with Elizabeth Barry

May 4, 2019

Elizabeth Barry is an author, marketing executive and a badass leadership coach. She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.

Quotes:

“The idea of owning vulnerability, whether speaking less or speaking up, is about being a kind and compassionate communicator. It means using less power, less demand, less force, and more authenticity in who you are. It's not necessarily about speaking about feelings but owning them and responding rather than reacting.” - Elizabeth Barry

“We can never blame anyone else for the things we're not getting. We have to look within, and it all starts exactly there, inside.” - Elizabeth Barry

“There's nothing better than learning that other people have done the same thing so that we don't feel alone.” - Elizabeth Barry

Takeaways:

01:30 Personal and professional development starts with looking inward and understanding your communication patterns.

02:10 Getting out of your own way requires understanding and owning your personal vulnerabilities.

06:35 Effective communication means listening more and speaking less with intentional, compassionate words.

17:44 Professional growth happens through small, consistent steps of self-awareness and boundary-setting.

22:59 Fear of vulnerability often prevents people from recognizing their true potential and worth.

Resources

Beyond Ego (Podcast)
Elizabeth Barry Consulting (Official Site)
The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders (Book)
Own Your Vulnerability: Become a Self-Loving Powerful Woman: A Woman’s Guide to Renewal Through Life, Self-love, Career and Spirituality (Book)

Podcast: Play in new window | Download (Duration: 26:30 — 24.5MB) | Embed

634: Fearless Wealth: Money Mindset, Question the Obvious, Find Extreme Stability and Implement Powerfully Simple Investing with CFP and NLP Expert RC Peck

April 30, 2019

RC Peck is a certified Financial Planner (CFP), a Registered Investment Advisor and a Master NLP practitioner. RC Peck is also the author of Fearless Wealth, Simple Steps to Growing and Harvesting Money.

RC Peck is the founder of Fearless Wealth, a San Francisco-based investment education company that delivers unique workshops, training and presentations to the public and companies worldwide. His passion is giving people the facts, the tools and the specific steps necessary to become self-sufficient at managing and understanding their money. However, RC's approach is not what one might expect. He starts where people look last - at themselves. He believes that growing one's money has to start with one's behaviors about money.

Born in Cincinnati, he started trading his own account when he was 15 years old. Since then he's traded commodities in New York City; designed an investment method that protects and grows money more efficiently than Wall Street; and has interviewed hundreds of traders, investors and millionaires on four continents for one purpose - to find out what works. Based on his ten years of financial research, RC published Fearless Wealth Simple Steps to Grow and Harvest Your Money and founded Fearless Wealth Workshops in 1997. You can find RC's work on his website at FearlessWealth.com.

Quotes:

“The main belief system coming is that investing and the economy is incredibly complicated. They build this narrative around how complicated investing is. They say that because it's so complicated, the solution or the answer has to be equally complicated.” - RC Peck

“Most advisors, when it comes to actually growing money, greatly underperform what I call the free market rate of return. So they're not really adding the value they claim you need.” - RC Peck

“There are periods when the market clearly needs a major correction. If you study the transition between one asset to another, once you see it, you can't unsee it. You'll realize, 'Oh my gosh, I've overcomplicated this.'” - RC Peck

Takeaways:

07:26 Most successful financial strategies involve moderation, not extreme approaches.

12:13 Money decisions are not about being passive or active, but about understanding market conditions.

21:15 Opening financial statements won't kill you, despite the fear and anxiety you might feel.

25:44 Making money and keeping money require completely different skills and behaviors.

27:37 Being dynamic and knowing when to switch financial strategies is crucial for long-term success.

Resources

FearlessWealth (Official Site)
RC Peck (Twitter)
RC Peck (LinkedIn)
RC Peck (YouTube)

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

632: Diving Deep Within: Stop Being a Coach Resister, Use the Socratic Method, Discover Your Aspirational Self, and Become Coachable with Melinda Kelly

April 14, 2019

Melinda Kelly wants to know: are you a "coach resister?"

You're afraid to invest the money? Don't want to give up control to someone else? Think you know better and if you tough it out, it will get better? You've tried and it didn't work, so you won't give it another shot?

Until, maybe, the hammer comes down! Your business hits rock bottom, your partner leaves you, your health deserts you, you're so miserable you're loading up on anti-depressants?

That's usually when someone gets desperate enough to hire a coach. But Melinda J. Kelly says it's a mistake to wait that long when there are so many ways for you to thrive and succeed NOW with a coach that's right for you.

But there's more to it than just hiring a coach...you have to be ready, willing and have the right mindset to make the relationship succeed...and she tells you how you can go deeply within to prepare yourself for a coaching relationship that will take you far beyond what you can do on your own.

She provides the roadmap in today's podcast episode where we discuss Finding Your Coach and Diving Deep Within.

Quotes:

“We are so smart we're stupid. We're so full of knowing everything that we don't realize there are still a few things we don't know.” - Melinda Kelly

“Your friends admire you for your qualities, but they love you for your flaws.” - Melinda Kelly

“Success is getting what you want, but happiness is wanting what you get. Too often, we're chasing somebody else's dream. I want everyone to have everything, but I want it to be their everything.” - Melinda Kelly

Takeaways:

03:54 Asking for help is a sign of strength, not weakness, and can lead to personal and professional growth.

09:08 Being open to feedback requires setting aside ego and truly listening to new perspectives.

19:08 Coaching relationships should be viewed as equal partnerships focused on mutual benefit and learning.

23:12 Self-awareness is crucial in choosing the right mentor and getting the most out of coaching experiences.

27:47 Success isn't just about achieving goals, but about finding happiness and pursuing your own dreams.
Resources

Melinda J. Kelly (Official Site)
Contact Melinda (To receive a copy of her Aha! quiz)
Finding Your Coach: Diving Deep Within Kindle Edition (Book)

Podcast: Play in new window | Download (Duration: 30:46 — 28.3MB) | Embed

626: Defeat Impostor Syndrome, Enhance Your Leadership Skills, Self-Confidence and Self-Esteem with Mooniek Seebregts

February 12, 2019

Mooniek Seebregts has coached since 2002, she also is a speaker and an international bestselling author. In 2013 she became founder and director of The Center for Innovation for Leaders located in Sacramento, California, because she realized that, "People like to go after their full potential, they want to be a great leader, but they often don’t know how to get there."

Quotes:

“Self-development is hugely important. So, if I am not confident on the outside, there is something I need to work on inside.” – Mooniek Seebregts

“As a leader, you always want to take care of yourself first. What we put out will come back to us.” - Mooniek Seebregts

“Difficult employees usually have many layers. They're not just difficult for no reason; there is something underlying why they are seen as difficult or why they feel difficult.” - Mooniek Seebregts

Takeaways:

05:18 We are raised as followers, which makes it challenging to become confident leaders later in life.

09:53 Personal development requires examining subconscious beliefs and choosing which thoughts truly serve us.

14:14 Leadership is a continuous cycle of giving and receiving support, like a figure-eight pattern.

19:51 Understanding and addressing personal unhappiness is crucial for professional growth and team dynamics.

24:14 Journaling can help clear mental clutter and uncover deeper insights about ourselves.

Resources

Center of Innovation for Leaders (Official Site)
Mooniek Seebregts (LinkedIn)
Email: contact@CenterOfInnovationForLeaders.com

Podcast: Play in new window | Download (Duration: 30:42 — 28.3MB) | Embed

617: Mindset Shift: Content Recycling, Accountability Masterminds, Networking and Consistency with Aaron Walker

November 30, 2018

Aaron Walker is a veteran entrepreneur. Having started over a dozen businesses during his four decade journey has been pretty awesome. Beginning at 18 years old and selling to a Fortune 500 company just nine years later set Aaron on an adventure of a lifetime. The secret sauce for Aaron can clearly be identified with these four attributes: grit, authenticity, determination and perseverance. The glue that holds it all together is his weekly involvement in Iron Sharpens Iron Mastermind groups. Aaron started masterminding 20 years ago with Dave Ramsey, Dan Miller and several other notable Nashvillians. Today, he spends time with his wife, two daughters and five grandchildren.

Quotes:

“It's embarrassing, but I'd rather be embarrassed in front of 10 guys that love me and appreciate me than I had in front of the whole world where it failed miserably. And so I just want these guys around me all the time to give me the encouragement to push through these upper limit challenges.” – Dr. Nauman Naeem

“If I'm just going to open my life up, it'll be an open book. And if it helps one person today, to me, it was worth it.” - Dr. Nauman Naeem

“It's just a much cooler way to live your life trying to catch people doing things right. Rather than complaining about people doing things wrong.” - Dr. Nauman Naeem

Takeaways:

07:40 Consistent weekly check-ins in a mastermind group help members stay accountable and motivated, even during slow progress periods.

14:13 Authenticity and vulnerability in content creation are more valuable than polished, perfect presentations.

18:04 Develop a systematic approach to content creation by repurposing videos across multiple platforms and tracking audience engagement metrics.

32:33 Creating short, personal video messages can have a more significant impact than traditional email communication, especially for birthdays or professional acknowledgments.

38:05 Plan your goals and tasks meticulously using tools like the 12-week year method to focus on key objectives and eliminate distractions.

Resources

View from the Top (Official Site)
View From the Top: Living a Life of Significance (Book)
Aaron Walker (LinkedIn)
175: View from the Top: Perspective, Mastermind, Abundance Mindset, and Decision Making with Aaron Walker (Appearance)

Podcast: Play in new window | Download (Duration: 44:55 — 103.0MB) | Embed

611: Clarity, Focus, and Action: Discover Your True Potential and Implement Your Aligned Life Roadmap with River Easter

November 5, 2018

River Easter is a catalyst to help you discover the genius inside YOU. More than your average life coach, her vast toolbox includes more than 25 years of neuroscience, smartcuts, and paradigm busting processes. She has a Masters in Organization Development and is a certified Life Mastery Consultant. HER genius is part alchemy, part science, part consciousness hacking.
She has worked in government, private, and nonprofit sectors providing effective tools for collaboration, leadership and innovation. Her experience and passion for growth and transformation is evident through her creativity, laser focus, and analytical mind. As a sought after life coach and speaker, River offers inspiring workshops as well as transformational high-touch coaching programs that help clients go from survive to THRIVE with ease.

Quotes:

“Pretty much my entire life, I have been interested in how we can be the best people that we know, deep down inside that we are. It's like human potential which I've studied my entire life.” – River Easter

“You get caught up with all these new shiny objects that come your way, and you just jump from one thing to the next. And that's one of the places where I start: we have to learn how to focus.” - River Easter

“Our brain is a goal achieving machine. We process billions of bits of information a nanosecond but we only perceive a really small portion of it. And so when we write your goals down and it's based on what you love, we're figuring it out because we're following your own path.” - River Easter

Takeaways:

09:22 Recognize and pivot negative thought patterns by practicing gratitude and mindfulness.

20:40 Business owners often struggle with lack of clarity, commitment, and falling into the "squirrel syndrome" of constant distraction.

22:00 Rewiring neural pathways takes approximately 220 days, so start small and be patient with personal transformation.

28:50 Writing down clear goals increases your chances of achievement by 42% and helps your brain focus on solving specific challenges.

31:20 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.

Resources

Your Aligned Life Roadmap (Create A Vision And Achieve Your Goals)
Tamara River Easter (LinkedIn)
Ripple Effect Consulting (Website)

Podcast: Play in new window | Download (Duration: 35:45 — 82.0MB) | Embed

610: Live Your Own Successful Story, Change, Evolve, and Overcome Obstacles By Thinking Beyond the Wisdom of Walt with Dr. Disneyland Jeff Barnes

October 31, 2018

Jeff Barnes is the best-selling author of The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth and Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth. Known as Dr. Disneyland, he teaches the only accredited college course on the History of Disneyland. He is an international Disney motivational speaker, higher education administrator, university professor, and leadership/success coach. He has more than thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching more than twenty different college courses.

He attributes his passion for Disney parks to his love of history, story, and success. He believes the parks teach us some of life’s greatest lessons—as long as you know their history, know what to look for, and you are willing to connect it all to your own story. Jeff lives in Riverside, California with his family. When he is not speaking, teaching or writing, Jeff enjoys spending as much time as possible in "The Happiest Place on Earth."

Quotes:

“Ice cream is something that appeals to everyone, even if you're lactose intolerant. The people who, for whatever reason, can't tolerate error, they'll tell you, “Man, I really wish I could eat ice cream.” It's one of those treats that hits differently. It takes us back to our childhood.” – Jeff Barnes

“No matter how brave you think it is, if the audience doesn't respond, you're going to have to adjust.” - Jeff Barnes

“You and your dreams are just getting started. I don't care where you are right now. You always have to have that mindset of whatever it is, we're just getting started. Because your success in the past is just that in the past.” - Jeff Barnes

Takeaways:

13:14 Success comes from being flexible and paying attention to audience reactions, not just sticking to your original idea.

15:08 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.

20:57 Keep an active idea file and be open to unexpected creative directions when writing or developing content.

25:04 When facing obstacles, view them as opportunities to reimagine and improve your original plans instead of giving up.

28:05 Universal success principles can be learned through storytelling, even when using unexpected sources like Disney park history.

Resources

Podcast: Play in new window | Download (Duration: 30:45 — 70.6MB) | Embed

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