Podcast

930: IBH Media: Empower Your Business Through Public Relations and Digital Media with Daniel Robbins

May 17, 2023

Technology is rapidly evolving. You will see that most people use modern technologies to accomplish various tasks. Most people enjoy using social media platforms to communicate with their friends and family. However, it appears that many entrepreneurs are unaware that you can also market your business on social media. In the world of entrepreneurship, there is a lot of competition, and having an advantage is critical to running a successful firm. Most businesses are investing significant resources in online marketing tactics, so you must find something that will set you apart from the competition.

Daniel Robbins is the CEO of IBH Media, a strategic partner in the ever-evolving world of public relations and digital media. They specialize in crafting compelling stories and providing end-to-end PR solutions that elevate a business’ brand and drive results. What sets them apart is their industry-leading expertise and a proven track record of success, a personalized approach to crafting a unique PR strategy for your brand, and a dedicated team of professionals committed to delivering exceptional results. Today, Daniel talks about his unique approach to hiring people on day one to help entrepreneurs get out of their own way and build a team from the start. He also shares strategies for helping clients gain authority and reputation through media features and speaking engagements.

Quotes

"The truth of the matter is, it's not something you do tomorrow. These things don't always show immediate results; the payoff might come months later." - Daniel Robbins

“We often don't see what we're doing wrong, and we'll likely keep making mistakes until someone is open enough to tell us.” - Daniel Robbins

“If you see it, you can be it.” - Daniel Robbins

Takeaways

01:02 Hiring people on day one can help entrepreneurs get out of their own way and build a sustainable business.

06:37 Developing a unique narrative and positioning is key to standing out and gaining authority in a crowded market.

08:47 Committing to a topic and being willing to put in the long-term work is essential for successful PR and media strategies.

11:24 Using AI tools like ChatGPT can streamline various business tasks, but requires a strategic approach to prompting and editing.

16:40 Seeking out mentorship and feedback from experienced peers can help business owners identify and overcome their blind spots.

Resources

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929: Best Selling Author: Create An Outstanding Book and Get the Exposure You Deserve with Steve Kidd

May 15, 2023

Everyone has the potential to be an expert in writing a book or be an author and be passionate about it. But coming up with an idea and writing everything down is difficult enough when writing a book. You'll also prepare to do social media posting, a book tour, and podcasting. But have you thought of sharing your story even though you’re not the one who will write a book?

Steve Kidd is a bestselling author, business coach, and radio show host. He is passionate about helping people share their stories and achieve their dreams. Today, Steve weighs in on the difference between being an author and being a bestselling author, and the steps required to become a bestselling author, including optimizing your book for Amazon's search algorithm, choosing the right categories, and creating an engaging book description.

Quotes

"If you're writing your book to make money, then don't. But if you want to make money, you absolutely have to have a book." - Steve Kidd

“Most of the time when we search for things, we're looking for an answer, not just people to commiserate with us on a problem.” - Steve Kidd

“Your gifts, your talents, the things inside you were never meant for you alone. They're meant for the people you are meant to share them with.” - Steve Kidd

Takeaways

00:58 Being a bestselling author is just the first step and requires ongoing marketing and promotion efforts to truly maximize the potential of your book.

03:09 Optimizing your book for Amazon's search algorithm, including the title, description, keywords, and categories, is crucial for driving sales and visibility.

10:43 Speaking your book content out loud can be a more effective way to generate content than traditional writing, especially for those who are not natural writers.

16:19 Having a clear plan and process for writing, publishing, and promoting your book is essential for success, rather than a haphazard approach.

21:49 Sharing your unique gifts and talents with the world is not selfish, but rather a way to serve those who are searching for the solutions you can provide.

Resources

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928: Internet Marketing and Traffic Domination: Gain Confidence, Solve Problems, and Sell High Ticket with Wayne Crowe

May 12, 2023

Online business is rising, and many people wish to jump in to earn money but it is more challenging than you think. There are a lot of obstacles you must face and overcome. The common problem among starting entrepreneurs is needing more confidence and knowing how to sell properly. And so, in order to solve this, you first need to build your confidence and embrace the fact that problems will arrive and you can fail, but it is all part of the process. Thus, don’t give up and keep your eyes on your goal.

Wayne Crowe is an experienced internet marketer and entrepreneur who has built several successful online businesses, including the OLSP Academy. He is passionate about helping others achieve their financial goals through high-ticket sales and affiliate marketing. Today, Wayne goes over his journey from working a minimum-wage job to building a thriving online business, drawing attention to the importance of a proper mindset, problem-solving, and seeking guidance from mentors.

Quotes

"Once people realize that with the right processes in place and the right confidence, it's just as easy to sell a high-ticket item as it is a low-ticket one." - Wayne Crowe

“The best programs are those that adapt to what the customer is struggling with.” - Wayne Crowe

“If I'm having these problems, it means others are too. If others are experiencing these issues, it's likely they'll give up.” - Wayne Crowe

Takeaways

04:24 Overcoming mindset challenges and developing problem-solving skills are crucial for entrepreneurial success.

10:49 Embracing a mindset of continuous learning and improvement is essential for mastering high-ticket sales.

13:01 Perseverance and a willingness to adapt through various business ventures can lead to long-term success.

21:34 Focusing on solving customers' specific problems, rather than trying to sell a one-size-fits-all solution, is a more effective approach.

25:32 Embracing the entrepreneurial journey and learning to love the process of solving problems can lead to greater personal growth and business success.

Resources

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927: Your Network is Your Net Worth with Steve Ramona

April 24, 2023

Making connections within the venture group is just as important as making contacts outside of it. Excellent relationships can mean the difference between remarkable success and unlucky failure since they are linked to motivating others to like and trust you so they will say what you need them to say at the right time in the right way. Building solid business relationships is essentially the goal of systems administration, both inside and externally. To accomplish this, you must have exceptional listening and compatibility skills.

Steve Ramona is the host of the "Doing Business with a Servant's Heart" podcast, where he shares his insights on how to build a successful business by prioritizing service and empathy. Today, Steve discusses the power of his "Inphone" service, which allows business owners to create a digital business card that can be easily shared and accessed by their network. He explains how this tool can help entrepreneurs build a robust referral network and stay top-of-mind with their connections, ultimately driving more business opportunities.

Quotes

"Your network is your net worth. If you're operating alone, your business network can still allow you to do well. But if you expand your network to 45 or even 145 people, the sky’s the limit." - Steve Ramona

“Get past your obstacle. Take the time you need to grieve but learn from the lesson and move forward.” - Steve Ramona

“Negativity brings negativity back to you, which is hard to deal with. But when you stay positive, make someone smile, laugh, or feel good, you feel good too. That's a 100% guarantee.” - Steve Ramona

Takeaways

03:59 Taking advantage of a digital business card can help entrepreneurs build a robust referral network and stay top-of-mind with their connections.

07:39 Overcoming the perceived time and energy constraints of being a connector and referral source can be achieved by using digital tools to automate and streamline the process.

15:40 Serving others, whether it's your customers, employees, or community, can lead to unexpected business opportunities and personal fulfillment.

20:03 Maintaining a positive and empathetic mindset, even in the face of obstacles, can help you overcome challenges and build stronger relationships.

24:00 Regularly investing in personal and professional development, even in small increments, can compound over time and lead to significant growth.

Resources

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926: Ramsay Innovations: Tech-Enabled, Insights-Driven Financial Planning and Analysis for Agency Success with Jon Morris

April 21, 2023

In today's world, marketing and digital agencies play a crucial role in the growth and success of businesses of all sizes. These agencies have revolutionized the way brands communicate with their target audience, but they often face significant financial challenges that can impede their progress. Financial management is not always their strongest suit, and as a result, they often struggle to maximize profitability, generate cash flow, and scale their operations. However, this doesn't have to be the case.

Jon Morris is the founder and CEO of Ramsay Innovations, a company that helps businesses with budgeting, forecasting, and financial insights. Prior to Ramsey Innovations, John founded the digital agency RISE Interactive, which he grew to be one of the largest independent agencies in the world. Today, John shares his expertise on the importance of having a strong budgeting and forecasting methodology to help businesses spend their time and money more intelligently and effectively.

Quotes

"The idea is to identify the problems you want to solve and incorporate them into your plan. This way, you can budget accordingly and ensure you spend your time as intelligently as possible." - Jon Morris

“Take a data-driven approach to running your business by learning the metrics necessary for success.” - Jon Morris

“The idea is that it's not about the minutiae, but about ensuring you're prioritizing what's important. I always say that everyone has a strategic plan, whether they know it or not—it's reflected in what they choose to spend their money on.” - Jon Morris

Takeaways

00:37 Budgeting and forecasting are crucial for the success of a business, as they help business owners spend their time and money more intelligently and effectively.

01:51 Businesses should have clear goals for revenue, profit, cash, and infrastructure, and then create a detailed plan to achieve those goals.

10:08 Tying your budgeting process to your goal-setting exercise is key to ensuring you have the resources to achieve your objectives.

15:24 Understanding your gross margin is the most important financial metric for a business, as it determines whether you are making money and have funds to invest in growth.

20:40 Businesses need to have the courage to make tough decisions based on the data and metrics, even if those decisions are difficult emotionally.

Resources

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925: Better Than Data: Turn Raw Data Into Actionable Storytelling with JJ Reynolds

April 19, 2023

How are you enhancing your sales and lead pages? One of the things you should look for to track your business is data. However, the reality is that most of the time, data is boring which makes it challenging for humans to look at. Effective data utilization, however, will have a significant impact on your company's success.

JJ Reynolds is the founder of Better Than Data now turned Vision Labs, a digital marketing agency that helps businesses leverage data and analytics to drive growth. With a passion for data-driven decision making, JJ has built a successful career in the world of digital marketing, working with clients across various industries. Today, JJ shares his expertise on the importance of using data and analytics to improve sales and lead generation, rather than relying on guesswork and chance.

Quotes

"You want to take action because just watching the numbers go down isn't helpful. Knowing it's going in the wrong direction is cool, but what are you going to do about it?" - JJ Reynolds

“Nine times out of ten, posting a new blog, uploading a new video, or generating a new product is going to be more helpful than wallowing in the sense that you don't have anything.” - JJ Reynolds

“If others help myself, or if I tell you or someone else that you don't have that data currently due to a lack of traffic, it doesn't mean anything. Just push forward—hit publish, do more, and strive to improve as you progress.” - JJ Reynolds

Takeaways

01:44 Focusing on data-driven decision making is crucial for improving sales and lead generation, rather than relying on guesswork.

08:44 Understanding the intentions behind marketing efforts and aligning them with the actual outcomes is essential for identifying and addressing issues.

14:33 Regularly reviewing and optimizing website performance metrics, such as site efficiency, can lead to significant improvements in conversion rates.

17:47 Beware of vanity metrics that do not directly contribute to business growth, and instead focus on actionable data that can drive meaningful change.

22:38 When starting with limited data, it's better to take action and iterate based on the insights gained, rather than waiting for the perfect data set.

Resources

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924: The Giver Marketing Blueprint: Engage Your Audience Through Networking And Meaningful Conversations with Timothy Morgan

April 17, 2023

Have you been struggling with your marketing strategies? How can you step up your game and achieve your goal for your business? What do you want to see happen long term? How can you make an effective strategy? If you're struggling to attract new clients and appointments for your business or are overwhelmed or confused about how to do it, this episode is definitely for you!

Timothy Morgan is the founder of Giver Marketing, a marketing coaching and consulting firm that helps causes and companies shape culture for good. With a background in nonprofit leadership and small business, Timothy has become known as the "highest rated reviewed marketing coach in the country." Today, Timothy talks about his unique approach to marketing, which focuses on four key areas: branding, visibility, promotion, and nurturing.

Quotes

"The gold is in the follow-up. That last piece becomes your real moneymaker once your systems are really dialed in." - Timothy Morgan

“Our big vision for the Giver Marketing Network is to help causes and companies shape culture for good using our marketing superpowers.” - Timothy Morgan

“People love to do business with those they know, like, and trust.” - Timothy Morgan

Takeaways

00:55 Developing a strong brand identity and origin story is crucial for building a memorable and impactful marketing presence.

08:31 Consistent promotion across multiple channels, with a focus on providing value to the audience, is essential for effective marketing.

21:33 The nurturing and follow-up process is a critical component of marketing, often overlooked, but can be a significant driver of revenue and impact.

24:50 Avoiding the temptation to project your own personality onto your audience and instead tailoring your approach to different personality types is important for effective marketing.

27:00 Thoroughly evaluating your product or service, setting long-term goals, and taking a consultative approach with marketing professionals can lead to more successful marketing outcomes.

Resources

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923: Pearmill Advertising: Growth, Creative, Conversion and Data with Nima Gardideh

April 14, 2023

Advertising aims to influence consumers to purchase goods. It serves as an informational and persuasive tool. The ability of a commercial to increase sales is the best indicator of its efficacy. Only when advertisements promise a benefit to the consumer can they increase sales. Every year, businesses spend enormous sums of money on advertising. Many of them really invest as much in their advertising as they do in revenue from their brands. Nonetheless, businesses should be dissatisfied with the return on their advertising investments. Less than a quarter of all advertising initiatives have any sustained impact on sales, and only around a third of all ads have a major immediate impact.

Nima Gardideh is the Co-Founder, President, and CTO of Pearmill, a tech-powered growth studio that combines creative artistry with precision digital marketing. With years of experience in the industry, Nima has developed a deep understanding of the science behind successful advertising campaigns. Today, Nima discusses the importance of systematizing the creative process, the value of data-driven decision making, and the challenges of staying ahead of the competition in the ever-evolving digital landscape.

Quotes

"The reason we are successful is not just because of the data or the people we have, but because we are very good at running this process." - Nima Gardideh

“A marketer's job is essentially to show someone what is available. It's interesting because I have a Marxist upbringing, and now I run a company, which is quite paradoxical.” - Nima Gardideh

“The way we think about it is: can we work on the best products and do our job in this ecosystem, to provide the customer with the best options and inform them, so that they make the best economic decision.” - Nima Gardideh

Takeaways

00:38 Systematizing the creative process is crucial for scaling a growth marketing agency.

09:24 Data-driven decision making and patience are essential for consistently learning and improving performance.

12:06 Staying ahead of the competition requires a proactive approach to monitoring market trends and insights.

15:46 Partnering with clients long-term allows agencies to provide deeper expertise and tailored solutions.

23:54 The role of a marketer is to showcase the best available options, not just to convince customers.

Resources

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922: Invest in Short Term Rentals, Become An Airbnb Pro And Enjoy Passive Income with Jeremy Werden

April 12, 2023

In recent years, investing in vacation properties, boat rental businesses, and private equity has become an increasingly popular way for investors to diversify their portfolios and generate passive income. With the rise of the sharing economy and the growth of digital platforms, more people than ever before are gaining access to these investment opportunities.

Jeremy Werden is a 26-year-old full-time Airbnb investor, Founder of INVESTSTR, and the Founder of BNBCalc, a software product he created to help other short-term rental investors analyze properties and maximize their profits. After graduating college in 2019, Jeremy started a boat rental business and quickly expanded into Airbnb property management. Today, Jeremy shares his entrepreneurial journey and the strategies he uses to manage multiple businesses, including hiring virtual assistants and focusing on automation.

Quotes

“I live the life I want to live. I can choose to do new things or not. I have a lot of freedom, and obviously, there are pros and cons to everything in life.” - Jeremy Werden

“Being true to yourself is very important. It's a high-level concept, but it boils down to knowing who you are and being cognizant of your own strengths and weaknesses.” - Jeremy Werden

“Hard work beats talent when talent fails to work hard. Being smart or gifted at something gives you an advantage, but if you don't go through the process and put in the hours, you're just not going to be successful.” - Jeremy Werden

Takeaways

01:49 Diversifying your income streams and exploring multiple business opportunities can provide financial security and freedom.

05:47 Automating repetitive tasks and delegating responsibilities to a team allows entrepreneurs to focus on high-impact activities.

12:49 Understanding your strengths, weaknesses, and communication style is crucial for effective leadership and team management.

21:11 Approaching a new business venture with a structured, step-by-step strategy can make the process more manageable and increase the chances of success.

27:14 Preparation and hard work are essential for success, regardless of natural talent or abilities.

Resources

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921: Short Book Formula: Write a Book In 6 Weeks To Attract Ideal Clients Using The Ultimate Business Card with Paul McManus

April 10, 2023

It's an achievement and a big deal to write your first book. However, book writing is not simple. Writing a book requires a lot of commitment and perseverance. But have you considered writing a short book? It may be designed to be read in an hour or less, and you can use it as both a marketing tool and a sales tool. But what are some of the core strategies or principles that may help you in your book-writing process?

Paul McManus is the founder of More Clients More Fun LLC, and the host of the Million Dollar Producer Show. As an expert in authority marketing, Paul has helped over 50 finance professionals become authors through his short book writing process. Today, Paul shares his insights on the key principles of writing a short, focused book that can be used as a powerful marketing tool to attract your ideal clients.

Quotes

“Oftentimes, when you talk to people, they say, 'I have so many ideas, I can talk about 20 different things.' That's great, but how are you going to attract an audience around that? It's too wide, too dispersed.” - Paul McManus

“We all need fresh eyes, a second opinion, and someone to guide us through the process of getting the best out of ourselves.” - Paul McManus

“It's costing you a lot of money if you don't have a book. In my estimation, $9,000 is a very small investment in building the business you dream about, which is being able to create and attract your ideal clients consistently.” - Paul McManus

Takeaways

05:23 Keeping your book short (around 10,000-12,000 words) and focusing on a specific problem for a specific audience is key to creating an effective marketing tool.

06:52 Incorporating client stories and examples into your book can help engage readers and demonstrate your expertise.

08:07 Positioning your book as both an educational resource and an invitation for readers to reach out to you can help turn it into a powerful sales tool.

22:16 Having a collaborative writing process and getting help from others can overcome challenges like impostor syndrome and ensure you create a high-quality, effective book.

25:46 Investing in creating a book can be a valuable long-term marketing strategy that helps you attract and convert your ideal clients.

Resources

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