Are your goals S.M.A.R.T. goals? Specific, measurable, achievable, realistic, and time-bound. Tune into today's program to uncover the tried and true techniques (16 total) to keep yourself motivated, focused, out of the procrastination zoned and focused on getting it all done and achieving that goal:
Our marketer of the week is Jim Edwards from TheNetReporter. My biggest takeaway from him: just point and shoot PowerPoint for your video. It doesn't need to have quick cuts, fancy edits or be professionally done -- at all.
General Motivation
Four Daily Tasks: Business-Building, Deliverable (no degrees of doneness, no chipping away, no to-do lists)
Seinfeld calendar (do something small every day so the cycle isn't broken) + 5 day sprint
Formula and checklist: for example, 3 part podcasts and "research heavy" blog posts: 100 solutions, group into 4-5 categories and whittle down so it's all meat and no grissle, which leads us to...
Reduce and rearrange the raw materials -- SIMPLE mindmapping with FreeMind helps with this.
Absolute Focus
Dual monitors: left for viewing, right for creating
Remove: distractions, phone, social media, email, TV, news
Clear the clutter: delete temporary EverNote notes and delete after you've made the blog post or product. Clear off desktop items at the end of the month. Quick calendar reminders later in the week to "check on" things and then delete.
Micro-projects: start on Monday, end on Friday or Saturday. You can restart on Monday, but don't leave things open-ended. (Optimistically pessimistic.)
Procrastination
What quick 10 minute activity have you been putting off? Do it now.
Accountability partner. Call every hour if you have a really bad "problem."
Shut down distractions. Close tabs, uninstall Facebook.
Change the pattern. Commit. Don't ask yourself how you "feel" about it. It's a must.
Concentration
What are the top 3 things to focus on? Avoid going an inch deep and a mile wide.
Meditation (meaning silence and reflectiveness).
A state change is as good as rest.
Appointment based business: webinars, meetings, Google calendar, TimeTrade coaching calls.
Wise Words to Live By
Three simple rules in life: 1. If you don't go after what you want, you'll never have it. 2. If you don't ask, the answer will always be no. 3. If you don't step forward, you'll always be in the same place.
What seems to us as bitter trials are often blessings in disguise. -- Oscar Wilde
You may think the grass is greener on the other side, but if you take the time to water your own grass, it would be just as green.
Philosopher Karl Popper: True ignorance is not the absence of knowledge, but the refusal to acquire it.
They usually aren't S.M.A.R.T. goals (specific, measurable, achievable, results-oriented, and time-bound). SMART goals are pretty self explanatory but let me lay it out so there's no confusion: when you set out to do something, make sure that it's:
simple and clearly defined (specific)
something tangible so it's 100% clear whether or not you accomplished that goal (measurable)
enough of a stretch to move you out of your comfort zone, but not a shot at the moon (achievable)
all about an outcome instead of an activity (results-oriented)
in such a timeframe that it creates a sense of urgency for you (time-bound)
I think when most people set a goal that they're serious about, they intuitively and automatically make it specific, measurable, and achievable. The two biggies here are "results-oriented" and "time-bound."
Issue #1: You're Not Results-Oriented & Time-Bound
People don't know WHY they're doing something, for example, someone tells me their big goal is to write a book for their business. Why? Just because. Someone told them to do it. There's no real plan beyond that, and their heart isn't in it (no emotional reason-why) so it's just not going to get done. (It probably won't get started.)
The average person makes a silly goal like, "I'm going to run 2 miles every morning all this year." That's bad. It's open-ended, and it's not time-bound. A better goal would be that you're going to walk 10 minutes every evening for one week, and that's it! Nothing recurring.
Issue #2: Your Goals Are Too Big
Second problem, the goals are the wrong size. Usually too big. They're so big that you've subconsciously set yourself up for failure before you even started. You could have made your goal "write a 1/2 page blog post" but instead you said you'd write a 200-page book, including editing.
Can you please be honest with yourself? If you don't want to do anything different this year to grow your business and change your life, I honestly think that's okay, but ONLY if you're honest with yourself about it. That leads us to...
Issue #3: Belief & Honesty
Third, there's no real belief behind these S.M.A.R.T. goals. Maybe you're going through the motions and setting these goals because you think you "should", and you feel "bad" for not having one. Maybe you feel excited when you plan it out. But that excitement wears out in a few days, doesn't it?
The problem with a New "Year" resolution is that you probably start thinking of a goal around December 1st (Thanksgiving is over and it's holiday time), decide on that goal around December 5th, and then give up on the goal completely by December 15th. A small portion of people make it until January 10th, and even less until February 1st.
The solution to your "belief" crisis is to gain a small victory so you can not only see what's possible, but you've also broken that vicious cycle of:
feel bad -> over-engineer a pie-in-the-sky solution -> give up on it -> feel bad again
The Answer: New Month's Accomplishment
I have a better path for you and it's actually pretty simple:
Don't wait until January 1st to do something different
Don't have a huge year-long or recurring goal (just hit the next milestone)
Do something SMALL and ONE-TIME, like writing one blog post or going on one walk (anything is better than nothing)
Don't tell others you're going to do it (just do it and brag about it later)
Use the new month as an excuse to run a new "experiment", but keep doing more what's making money and less of what's not making money
Let's just call this a "New Month Accomplishment." This way, it's something small and S.M.A.R.T. that you can knock out. The reason why the end-result is so small is because the journey is more important than the destination, you're trying new things (and re-visiting old things that worked but you forgot), and if you get some small successes, you're more likely to be happier and more confident about those small achievements of yours. You're more likely to repeat those things and make them good habits.
What's Your New Month's Accomplishment?
My "New Month's Accomplishment" for January was recording an audiobook. That's something I've wanted to do for a few years, and I have eight books on Amazon at the moment, but no audiobooks. A few days ago, I sat at the computer, and did nothing that day but dictate (read aloud) the first half of my first book (100 Time Savers).
That took almost exactly two hours. The next day, I didn't check my email or Facebook until I recorded the second half (two hours), then adjusted the audio according to ACX's (Amazon and Audible's) specifications, and sent it off. It takes a few weeks for them to approve the audio book, so I'm just waiting on that.
My business partner Lance Tamashiro's New Month's Accomplishment (just from my observation) was sending a handful of thank you cards to some of our customers. This is something we used to do every day, but we stopped and forgot about it. Now we're doing it again. Simple!
Let's say you're sick of that messy garage. Instead of making a "commitment" (yuck) to "try" to "clean up better" this year, take one of item out of that garage, take a picture of it, and list in on Craigslist within the next few minutes. Done! New Months' Accomplishment finished.
If you have trouble writing: Ernest Hemingway only wrote 500 words a day, but he did it every day. Stephen King writes exactly 2,000 words (7 pages) daily. If he hits 2,000 words and he's in mid-sentence, it doesn't matter, he stops!
If he writes 1,500 words and gets to the end of the book he's writing, he types THE END and writes the next 500 words for the next book. Your New Month's Accomplishment could be to only write 500 words tomorrow. Don't worry about the next day or month or the rest of your life, just get 500 words out of the way.
I'm curious to know what your New Month's Accomplishment is, but don't tell me!
In fact, don't tell anyone what you're doing. Finish something simple that you can complete in a day (or two at the most), or preferably just 10 minutes today, and now you've finished more than those schlubs who "planned" their "resolution" for the "New Year" and never even started.
I'm finally starting to get it. The newbie mindset (or clarity mindset). Your training should "lean" towards the newbies and making a sense of the mess, with some how-to thrown in.
If you don't have a blog, YouTube channel, an affiliate program, and lots of free content or search results where people can find you, then that's yet one more tool that your competitors have at their disposal, that you don't.
Useful content: weekly podcast, weekly video, weekly blog post.
Ideas: roundup your favorite links, post an embed reactor (a YouTube video and your opinion underneath it), become a "data scientist" and share your results
Think beyond just a blog: guest posts, podcast, book, viral videos
Mild keyword stuffing: use phrases people are searching
(Steve Celeste wasn't actually his real name, and his blog is long gone, but you can check out an archive on the Wayback Machine.)
Steve Celeste's blog and marketing training gave me the idea of creating a "build it to sell it" site. We used that model on DailySeminar.com. I didn't want to commit to a chore of having to crank out membership content on a regular basis, so we listed it for sale even as we were launching it. I also made sure things like the Clickbank account, membership software, etc. were all things that could be detached.
The site only had 53 members paying $47/month, but we had 55 "weeks" of content (20 minute Monday training, 20 minute Tuesday training, 20 minute Wednesday interview, Thursday bonus report, and Friday question day) created in advance. That part took about 40 hours of total "work" -- mostly recording training. We launched it on December 15th of (year removed but it was over 8 years ago). By February 27th of the following year, we had a buyer for $32,000 for everything. $32,000 from 40 hours? That's not a bad payday.
How do you decide what info to give away or charge for? The answer: Use the "William Shatner" model (he has 228 acting credits on IMDB, appeared as himself in 357 more appearances, 9 CDs on Amazon, and 70 books on Amazon). Keep putting stuff out there.
Reasons People Buy From You
They love you: they buy everything you put out (top 1%)
They want it (fad or trend): You got in front of a wave, i.e. everyone's talking about membership sites or one click funnels so you're teaching that
They need it: you're solving a real problem (people will always need to know about affiliate programs, copywriting, etc.)
Fear, convenience, entertainment
What path brings people to you? Our favorite Platinum studnet (Dr. Charles) came from a Jeff Mills guest webinar we presented, then he attended our live event in Salt Lake City and joined our Platinum there. Another Platinum client came from a one-time $997 mastermind session we both attended in Las Vegas. Yet another Platinum student of ours came from a speaking gig where I presented an pitched a $997 offer in San Diego.
Blogging and podcasting the "random-ness" (mindset etc) has put me on a path for the big ideas for books and courses. Here's where I stay in inspired and get a "feel" for what's popular and what people want to hear (without becoming a copycat or a me-too):
Facebook: Unfollow the negative nelly, political complainers or time vampires on Facebook and instead follow: BusinessInsider, Entrepreneur Magazine, Inc Magazine, Fast Company.
It's also been helpful seeing bloggers like Tim Ferriss from the Four Hour Workweek write long-form blog posts in an era where people are trying to tell you that attention spans are down. John Lee Dumas from Entrepreneur on Fire consistently publishes 5 podcast interviews per week (now well over 1100+) which I find super cool. IMNewsWatch is yet another example of sites that put out tons and tons of helpful free content that lead to things to buy.
Follow a formula with your writing, like this:
How to (3 things -- each crazier than the last), without (blank) -- add a keyword or two if you can
Questions, categories: create some kind of order or structure from the huge mess of possibilities
7 ways, 12 tweaks, 35 websites
You don't have to write "poetry" as you're not Seth Godin. Provide value and don't worry about rhyming, or being catchy.
Tip of the Week: I use Zapier to either propagate social media, or notify you every day to produce or publish that content. The most prolific writers have a schedule.
Five Steps to Profitable Content Marketing
Part 1: Consistent podcasting. Join us inside of PodcastCrusher.com to get your podcast up and running in 5 minutes, so you can double dip untapped search results and get listed in BOTH Google and iTunes.
Part 2: 5 minute YouTube videos all week to capture those searches. What do people actually search for? Check out 100 competing YouTube videos with high view counts and group them 4-5 categories. If you haven't experimented sending your subscribers to a video or blog post, you need to. It stirs up the list and gets people to login again.
Part 3: Blogging ideas. Here are some ideas if you're stuck:
A. Why did you get started? Early successes and failures B. What angers you? What's being done wrong in your industry and what are you reacting to? C. Or, just give me something helpful
Part 4: Book. Combine your your best stuff (greatest hits) into a Word document. MakeAProduct.com shows you how to use Kindle and CreateSpace to put out your hardcover and softcover books.
Part 5: Accidental sales. This is where you have so much free stuff out there, that it's hard to tell where your sales exactly came from... iTunes, YouTube, Kindle, your blog, or just a plain Google search. Put out something high ticket, or something with a payment plan and yearly support. This is great for software.
Now that you've used content marketing to feel your niche out... what does their business depend on? What tool or service could you put out there to 10X their business and make them depend on you, in a good way? Maybe you create template sites for offline businesses and charge $2400/mo to keep them going (like Lance and I do). Maybe you create a managed AdWords ad maintenance service, or a Facebook ad service.
The point is, many marketers have a scarcity mindset when it comes to being helpful and putting out content. They're "afraid" of sharing anything cool because they're worried that sharing something for free takes out of a paid product.
My answer to that is to use that free content marketing as a way of getting the bugs out, and build something software or service based into your products so it doesn't matter how much "free" information is out there. They still need your software (or tool) to make it happen.
What ways is your marketing talking you OUT of a sale? Some ways are ok: being true to your personality, because you're polarizing -- repelling some and attracting others. You don't have to apologze, and I'll explain why!
But if you repel the "serious buyers" and only attract the "tire-kickers" -- that hurts you long term. What's your goal?
Our marketer of the Week is Robert Cialdini, author of "Influence":
I've used his "six keys to influence" in my speaking, webinars, sales letters and more. The are: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Are you missing one or two of them, or are you skewed way over towards one of these six factors?
Scenarios We're Talking About Today... Are You Guilty of Any Of These
I'm viewing a sales letter for a live chat plugin, but there's no live chat on the page. I'm about to buy a course on copywriting taught by some of the super-old "legends" until the sales letter tells me: by the end of module two, you'll have an idea of how to start your sales letter soon. What?!
I sold a WP sales letter that wasn't actually on WordPress. Better fix it.
Selling an "alternate" webinar service but you're pitching it on GoToWebinar.
Selling an "alternate" landing page plugin but you're selling it on LeadPages.
Blog post saying not to use "admin" as your WordPress login because it's easy to see if it's a valid account. I go to their WP login page, admin is a valid user on that blog.
Selling a podcast course, no podcast. Or just one short episode of a podcast. That tells me you're not a master.
Checklist to "Check For Holes" to Your Own Business
Background: What does someone find when they do their quick "research" on you, or Google search? Selling a book writing course, better have a book in print. Article course, better have some articles. Something impressive.
Testimonials: better check the URLs under each testimonials in your sales letter (don't hyperlink them though) to see if the websites are still there. If not, remove the URL and ask your list for some fresh testimonials.
Bottlenecks: is there an area of your sales letter that "scares" people? Long video, mentioning of too much work (3 weeks)
Negative Social Proof: 100 copies total, only 96 remaining? No one wants it!
Beware of Victim Copywriting: I suffered for 20 years making this so you don't have to. Great, so you'll only get buyers who "delight" in your pain. This is 500 pages, 50 hours, no one cares! Now you're talking me out of a sale.
Gray Areas: fake scarcity, countdown timer, launching/closing/reopening. Unpredictability and urgency to a point. It's a booster, but don't let it become a crutch.
Internet Marketing Lessons
Don't overthink it, but put your best foot forward.
You don't have to be a master with 20-50 years experience, but don't leave yourself vulnerable to research.
Be very careful with "distractions" like live action video, demos, lots of features and case studies to understand it -- less is more!
Because I Can: you're free to say whatever you want, the only consequence is they "vote with their wallets" -- don't condone customer bullying.
Life Lessons from Robert Plank
Any action is better than no action.
It's easier to edit crap than air.
Time sorts out impostors from those who are truthful. Meaning, people aren't going to pay for ads or pay to keep a site going forever if it's not making money.
What to Do Now
Check out Speed Copy to get the best copywriting training out there and close the bottlenecks on your websites
Download and install Paper Template to get your sales letter the best it can be (with a copywriter built into the software)
Setup Your Income Machine (SEO blog, autoresponder sequence, traffic, etc.) to setup a passive income business
Marketer of the week: Stu McLaren from stu.me and Wishlist Member. Rather than share a "breakthrough" I picked up from Stu, I want to tell you that when I present (a webinar or podcast), I imitate his speaking style.
When you speak, speak deliberately! Especially if you're an American and your natural tendency is to slur your words like I do.
Is there anyone in your life who speaks slowly and carefully, without becoming monotone? Then I would suggest you imitate that person's speaking style when you present.
(That's us a few years ago at Inc. Magazine headquarters at 7 World Trade Center in New York City.)
I often "channel" Stu to slow down my speaking, enunciate, and speak more clearly, focus, calm. You can be intense but still make sense. See also: Ray Edwards, Armand Morin.
Fourteen Key Principles: The Common Thread That Runs Through These Successes & Failures
Finishing everything that I start, less notebook doodling
$997, $47 every 2 weeks, 5 payment option, experimenting! Charging high ticket AND low ticket.
Investing in myself: attend conferences instead of stock trading which is gambling and a distraction. Dave Ramsey instead of Jim Cramer.
I don't trust myself: get to the Minimum Viable Product because of the 3 day window.
I'm not smart: I don't know what's going to sell without experimenting and I'm open to new ideas.
Weekly focus: email for the same thing all week. Stick to your guns, don't psych yourself out or let customers bully you
Membership sites: organize both high and low ticket, group multiple sites (but no all-in-one site)
Pitch webinars: do something unexpected, teach a lot and sell hard. Give them a wow moment and not necessarily an aha moment.
Re-marketing: phase out what's not selling and go back in future weeks to promote what's selling (Backup Creator)
Don't delete old sites or content
Your most popular content, marketing and products are the "beginner" stuff
It's ok to repeat your most "powerful" ideas and phrases. How many times have I mentioned Income Machine in podcasts and blog posts? A lot!
Don't be a timid marketer. Welcome pitch emails, upsells, ads. Don't have a buyers only email list or a monthly digest email list. Be on the lookout for what you can absorb/apply, for example, an affiliate bonus package.
Three Biggest Failures
ClickSensor: should have made it an online service
WPLetter (now Paper Template): should have built it out more and controlled the market faster (16k overnight from a 12 minute video)
Action PopUp: should have got the entire marketplace using it, added tons of templates
Bonus: all the PHP products, which made money, but not enough. Lesson: keep publishing things to get to "the good stuff."
Three Biggest Successes
Bulk content creation: books, Daily Seminar, Webinar Crusher monthly, blog, podcast. Just make 12 pieces of content to last you an entire year.
Must-have tool for everyone's business such as Backup Creator: pitch is all about what you can do with it, 100k sites, tie in with our other stuff (Membership Cube) -- yearly renewals, developer license
Pain of disconnect in Membership Cube: selling high ticket, playing with the payment plans, pitching on webinars! (35k in a couple hours)
Bonus: platinum coaching program. Lesson: the first step is getting the button online!
Wise Words to Live By
When you can't change the direction of the wind, adjust your sails.
If you don't change the direction you're going, then you're likely end up where you're heading.
Albert Einstein: "Try not to become a person of success, but rather try to become a person of value."
Napoleon Hill: "Keep your eyes and ears wide open--and your mouth CLOSED, if you wish to acquire the habit of prompt DECISION. Those who talk too much do little else. If you talk more than you listen, you not only deprive yourself of many opportunities to accumulate useful knowledge, but you also disclose your PLANS and PURPOSES to people who will take great delight in defeating you, because they envy you."
The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. -- Winston Churchill
When people say mean things about you, it's a reflection on themselves.
You don't have to be great to start, but you have to start to be great. -- John C. Maxwell
INTERNET MARKETER OF THE WEEK: Marlon Sanders
He's from TheTrafficDashboard.com and the best piece of "strategic" advice I ever heard from him is to: Absorb the changes. This means, if you put out a great product, service, app, etc. and someone copies you, adding a few features, then copy them right back and make it even better. Use their copying of your idea to make your idea one step ahead of theirs.
People give "cliched" advice like: just serve one person, imagine a customer avatar, success leaves clues. Model successful people. What do you do when you're burnt out? Someone "steals" your idea? (No, they copied. Stealing suggests you don't have it anymore.) The best ideas are combinations of 2-3 things. iPhone, Facebook.
Most people have too many ideas, too scatterbrained, pulled in different directions. Most people can't tell the forest from the trees.
Successful FUNDAMENTALS to Model from Other Marketers
High ticket course (profit margin)
Low ticket solution or software (list)
Warm up: free blog posts, YouTube videos, autoresponder sequence with a blend of pitch and content. A short book couldn't hurt.
Platinum coaching program: easy money
Be a thought leader, speaker, innovator, teacher, even if it doesn't come "naturally"
Knock these out one at a time (series) and not all at once (parallel)
Things Angering Me This Week
No real mailing address on your websites? What are you afraid of?
Linking directly to an order form from an email? At least show the "contract" of what I'm getting.
Trying to piece together a solution (i.e. podcasting) when you should have just bought a damn course (Podcast Crusher, uDemy)
Get it working now and connect the pieces later, so you can whip up the interface when you're in that frame of mind. You don't want to over-engineer software OR your business.
8-Step Software Iteration Process (That Also Works for Non-Software Membership Sites)
psuedocode / "ugly" basic interface (text and buttons)
proof of concept
mock-up interface
test cases
working interface
connect it all together
debugging
interface again based on use-cases (iterate)
You might have to do 10-20% more "work" in the long run, but you'll have a more stable product, make the money faster. You sometimes have to "see" a design or interface in action.
Non-software example: first get the results. Show how you can get consistent AdWords traffic. Keep a swipe file. Develop a checklist. Make it easily do-able and easily relatable.
Resources
WP Notepad (Checklists and Fill in The Blank Forms for Your Membership Site)
I know for a fact that you don't stay at home all day, every day. I have hit the wall again and again with a product launch problem, a product creation problem, a programming problem or I just couldn't solve some problem. 10 minute break, 15 minute walk, 30 minute drive, or a 45 minute nap, I come back and I know exactly how to solve my problem.
The next time you leave town, or even better, attend an offline event or a mastermind, even for just a few days, you'll make new connections, get a brand new perspective and solve most of your problems.
But here's the question... what do you bring to these events? And how much of your business do you take with you?
Laptop? iPad? Pen and paper? Second monitor?
I've literally been to events where 100% of all attendees were on their laptops. Not taking notes, not learning, using wifi (and mifi), surfing the web, checking Facebook, wasting time – when they could be wasting time at home!
Do You Really Need That Laptop?
My first question to you is, do you REALLY need to be that connected that you bring your smartphone, tablet, laptop, and notepad in your backpack when you attend these events? The answer is probably not. I've been to events where I tripped over power cords from plugged in laptops. I hosted an event once where one of the attendees plugged in a power strip, two laptops, and a router.
What would happen if you attended a conference and you were 100% focused on what was right in front of you?
Just think about how differently you'd think if your attention didn't have to be "split" all the time. Or if, for a few hours at a time, you were unreachable, no interruptions, just focusing on where you are and what you're hearing and seeing?
Business Building Tasks Only
One of the weirdest experiences I went through was being confined on a train for 48 hours from Sacramento, California to Mount Pleasant, Iowa. I got a heck of a lot accomplished, and part of it was writing 52 articles. I used some as membership content, some were blog posts for my sites, guest blog posts, articles for a print magazine.
This was before Amtrak provided wifi service. It was also before mobile 3G and 4G hotspots existed. Even so, the cellular reception was so terrible that even my GPS device couldn't always get a signal.
I guarantee that if train wifi had existed back then, I wouldn't have written 52 articles. I probably would have used Facebook and Skype, checked my email, read articles, forum posts and blog posts, however.
Think about it. What if YOU were trapped on a train for 2 days and had no internet service? And you had no movies and TV shows left to watch? No books left to read?
You'd probably build your business. Write articles and blog posts, create videos, membership site content, sales letters, you would CREATE instead of wasting time.
Here's what I do at events. I bring in just ONE device into the room. That means it's either JUST my phone, JUST my iPad, or JUST my laptop. I don't have it out 100% of the time, and when I do, I'm not on Facebook, I'm not browsing, surfing, consuming, I'm creating. Once I've finished that article, I shut the laptop down and I'm done.
Internet Security
Here's something that might save your entire business. Never use public wifi to login to most sites. Skype, Evernote, Gmail, Facebook, and most remote desktop software (my favorite is LogMeIn) are all okay to use on public wifi because they use SSL to encrypt those communications.
Let's say you login to your favorite message board, your WordPress blog, or membership site. If the web address doesn't have a "https" at the beginning (instead of "http") or shows a "lock" symbol, then you've just broadcasted your password to everyone within 1000 feet of you. If you login to your cPanel without typing the https or you FTP without checking the box to use FTPS or SFTP, you've just broadcasted your password to everyone within 1000 feet.
Scary stuff. So other than being careful about what sites you visit, what do you do?
Remote Desktop
I have a program called "LogMeIn" installed on my computer. I also have the "LogMeIn" app installed on my iPad. Using this app, I can connect to my computer at home from anywhere. This means I view my screen over there, I can click on anything and type anything. Edit video, record video, access files, login to sites.
Remote desktop is actually GREAT when you want to login, get your computer running (like processing a video), then logout and let it crank away at home.
I've installed the app on my iPhone and on my laptop, so it doesn't matter where I am, if I need to use my computer at home, it's one "tap" away.
Here's another thing. My home computer has RoboForm installed, my laptop doesn't. This means if I lose my laptop (which is itself password protected), my passwords aren't lost. They're on my home computer.
If I need to check my PayPal balance or pay someone and I'm not home, I can just remote desktop and do it -- without setting off alarms with PayPal. If I need to login to a non-SSL forum or website, I remote desktop and do it.
Should you travel? Yes. Do you need to bring your laptop along? Probably not if you have a tablet. Even so, here's what you need to do:
Only have one device "on" you at a time (phone, tablet, laptop)
Use your device for content creation tasks instead of browsing and surfing
Avoid logging into non-SSL sites and use Remote Desktop (LogMeIn) whenever possible
I hope that helps when traveling and building/maintaining/growing your online business.
Internet marketer of the week: Big Jason Henderson from BetterPostureGuaranteed.comBigMarketingOnline.com.
My big breakthrough from him: a membership site doesn't have to be a recurring forever monthly payment. You can create a single payment, or even better, a fixed term site, instead of that old and tired download page, using Member Genius.
Black Friday deals, discounts. It's a drug for your business. Get that quick "hit" that you pay for later.
What you're trying to obtain from the discount is to get non-buyers to buy something low ticket. Get the juices flowing.
I buy from you and you say, check your email for the download link. What? Send me to a membership signup so I get an email and have a lost password link for later. Member Genius takes care of all that.
No support link from your sales letter or your membership site? Time to change that.
Five Things to Identify So You Can Get the Magic Feeling Back
Signal #1: Fear-driven thoughts. Have you been told to "manage your expectations?" Then you're always expecting to be let down. That's not a solution. That's settling!
Serve the needs of those who deserve it (customers), and cut out those dragging you down. Avoid lists of your failures, enemies. What's the point? We become what we focus on AND we become what we repeatedly do. There will be up's and down's in your business.
Signal #2: What's the pattern? Buy that course, find one thing you don't like with it? Refund or just don't implement? Off to more of the same stuff?
What if you implemented exactly as they showed you? Don't be smarter than the person. Who cares if you don't "like" the person. The real test: does it do what you said it would?
Signal #3: Can I just get one thing out of it? Go through it all. Do it all. Russians who copied WW2 planes. They left the dents in.
Signal #4: What can and can't you control? Don't depend on anything external for happiness. Only you can be happy, satisfied, and fulfilled.
Are you setting yourself up for disappointment, because you know you can't control it? My old reliable thought is: "what's good about this, or what could be good about this?"
Signal #5: Have a good support system. As in, a helpful mastermind, mentor, and role model. Kick out those toxic people and instead, get some positive perspective.
What's your goal, anyway? To pick up one extra thing? To master Facebook ads? To figure out how this person got 800 webinar attendees?
"You cannot change others but you can change yourself"
"The highest form of ignorance is when you reject something you don't know anything about." -- Wayne Dyer
If someone is able to show me that what I think or do is not right, I will happily change, for I seek the truth, by which no one was ever truly harmed. It is the person who continues in his self-deception and ignorance who is harmed. -- Marcus Aurelius, Roman Emperor
It helps to know what goal you're after, and then you can monitor those who have what you want.
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About Robert & The Podcast
The Marketer of the Day Podcast interviews entrepreneurs who have been through “the struggle.”
They’ve experienced the headaches of repeat failure, trial-and-error, scaling, delegating, course-correcting, and getting their online businesses to succeed beyond their wildest dreams… and want to help you get to where you need to go.
