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013: Create and Sell Software on the Internet

If you've ever thought about creating and selling software in your niche but don't know a single line of code... or, if you've been wondering how to gain an advantage over your competitors (authors, speakers, coaches, and information marketer) then look no further to creating your own simple software.

"How to Create and Sell Software" FREE Report

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It's a lot easier, faster, and cheaper than you might think, and I want to tell you all about it in today's EXTENDED LENGTH edition of the Robert Plank Show. Topics covered:

  • The secrets of creating a "simpleware" 1-button solution to vaccinate your sales against your competition
  • Why you'll sell a lot more copies of your software product (hint: this works in any niche) compared to selling information (it's all about the live demo)
  • The four types of software ideas including: a better solution to an existing problem (webinar service that uses S3, Twilio transcription service), simplify an existing process (WordPress screen capture plugin), combine multiple solutions (WP Security plus, podcast creation app, Kindle/CreateSpace/Kunaki cover generator), add-on to your existing product (Setup a Fan Page fangate & artwork creator, WordPress desktop installer, content feed service)
  • How you too can create and sell your own software even if you can't code, no matter niche you're in... for example: real estate (mortgage calculator, listings tracker, geotargeted landing pages), weight loss (30 day meal plan, calorie counter, juicing log), self help (time management clock, mad libs productivity hypnosis)
  • How to create a software spec -- no matter what kind of software you're creating -- that forces you to make "tough" decisions early (in plain English), decide what platform (i.e. web-based membership site, WordPress plugin, Adobe Air, iPhone app), data structure, user stories, and limits your initial features (in a good way)
  • How to hire the right person to create your software including interview questions, the "whittling down" method, mini-projects, along with the exact "avatar" you'd want to hire in your business
  • How to launch your software product in a marketplace such as the Apple App Store Android Store, Clickbank, Download.com, etc.
  • And more!

Please listen and leave a comment below.

P.S. Any "unhelpful" comments about the length of the podcast, whether you do or don't like music in the podcast, whether you prefer PDF reports to podcasts, will be deleted. However, any positive OR NEGATIVE comments will be left here as long as they helpfully contribute to the conversation.

P.P.S. Once I get 10 comments on this post, I'll attach the PDF transcript for your personal reference.

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Overcome Self Sabotage: Become the Person You’ve Always Wanted To Be & Get Back to What Really Matters in Life

Have you at some point felt (even for a little while) like you were...

  • being pulled in different directions?
  • that there's just no point in continuing your online business?
  • that there's way too much noise, fog, and confusion, so you don't know what to do next?
  • that if you only had a better outlook about your daily life, things would be better?
  • taking SOME action (like buying a new product, or writing half a blog post) but as soon as you didn't "something" ... you slowed down?
  • losing all momentum after hitting just one simple roadblock such as what price to charge, what to name your product or what time of the day to mail?
  • making too many mistakes to continue on this course?

You're in luck, because if you've ever felt like you were in any one of these situations, if you've given up all hope and you needed a little bit of a boost, I think this will help you.

The reason why most of us internet marketers fail, and keep having to get back on course, is this thing called self-sabotage. If you found it easy to make $500 per month online, but $1000 seems like a lot of work, that's self-sabotage and you don't even know it. If you get more uncomfortable the more money you make, that's self-sabotage!

To fix it, I'm not going to give you some cheesy motivational quotes like...

"I haven't failed.
I've just found 10,000 ways to make a light bulb that don't work."
-- Thomas Edison

Or tell you silly story after story about how most things were discovered accidentally... (microwave ovens, velcro, corn flakes, penicillin, all on accident).

I'm also not going to blame you or try to tell you it's all your fault and you "should just snap out of it" because that's not the advice you need to get you to where you need to go. What will get you past it? Breaking down the problem so you can identify what "type" of self-sabotage you are experiencing and fix it.

Chances are you experience more than one of these types, but for now let's fix JUST ONE! It's not your fault. You just need to discover which of your sabotaging activities need a little ADJUSTING.

Self-Sabotage Explained

Here's the thing. Your ancestors were trained to live life carefully. Think about it. If a caveman 100,000 years ago had a fear of heights, he probably stayed away from cliffs and lived to procreate.

snake

Fear of snakes, fear of dogs, wolves, bears, fear of enclosed spaces, fear of the dark... all PROTECTION mechanisms. Back in Neanderthal Times, if you found a tribe, made friends, blended in, and didn't cause too much trouble, you were far safer than trying to survive on your own.

If things in life weren't quite right, it was "better" to try to adjust to a life of unhappiness, rather than changing your situation... that might get you killed.

Fast forward to the present day where over 99% of the population made up of clock-punching, cubicle-dwelling zombies, which is a "safe" place to be, until you're trying to make a living online, and then it's time to fight those survival instincts and take a little bit of a risk.

It's easier to focus on negative things as a way of NOT taking action and playing it safe, but with these new rules, you're trying to solve your existing problems and in turn you're CAUSING new problems. You're trying to motivate yourself, start a business, make new contacts, create products, and build a list... all which goes AGAINST your "playing it safe" instincts!

Here are the four forms of self-sabotage that keep you poor. Remember, these aren't just four scenarios I made up... I've compiled the responses from surveys I've run over the past several years and from other surveys and I've grouped them together into parts that make sense...

  • Type #1: Priorities (procrastination, reacting, delusions)
  • Type #2: Habits (drama, slippery slope thinking, debbie downer attitude, cognitive dissonance)
  • Type #3: Emotions (stress, overwhelm, boredom)
  • Type #4: Meaning (victim thinking, embarrassment, living vicariously)

You'll understand this setup in a minute. Basically, your priorities and your systems are what LEAD you into self-sabotage, your habits cause you to REPEAT that self-sabotage, your negative emotions are the BI-PRODUCT of this sabotage, and the meaning is what you use to JUSTIFY your behavior over and over again.

Change just one of these factors... you change your thinking and your actions. Identify which of these is your WORST problem and now you're moving towards a positive change.

Priorities

Delusion: You have skewed views of the world, end goals, and you're clinging to unrealistic expectations and lies. You either exaggerate or downplay problems with your business, money, self, relationships, or your health.

Procrastination: You let "little everyday tasks" get in the way of what really matters. Maybe you said, I can't do "this" until I have "that" and "that." You waited until the last minute (or even worse, too late) to start, to make any decision, and you didn't think long term.

Reacting: You act impulsively. One crisis starts up and you quickly change your entire business, without thinking about the real consequences.

Habits

Cognitive Dissonance: Have you ever thought one thing, but said another? This is called lying, acting, and uncertainty. If you've started on a path that you now regret, and you want to change but can't, you might have thought it was easier to "pretend" or continue doing what you're doing... until you've decided... I've had enough, I'm not doing, thinking, or saying what I want to do and say!

Debbie Downer: Misery loves company! If your current life situation sucks, it is easier to do the right thing and correct it? Or... is it more tempting to do the "lazy" thing and focus on everything negative? To tear others down and pull them down to YOUR level, instead of helping?

downer

To criticize, judge, and even become jealous of everything "good" in the world. In a way, you're training yourself to become "happy" when everyone (including you) is angry and sad!

Drama: You're addicted to the "struggle" and feel the need to be in constant chaos in order to be alive, awake, and have something to do. Either you're the person who starts up drama, or instigate it from others, this is your form of sabotage!

Your need to create drama leads to you going down one "slippery slope" after another. If one little thing doesn't go your way, then everything is in shambles. Let's say you were on a very careful diet, and on top of that you woke up early and made sure to visit the gym one hour every day. But wait! One day, you simply don't have time to go to the gym. Now, what's the point of anything? You cancel your gym membership, eat a gallon of ice cream and throw away your alarm clock.

Emotions

Stress: You worry too much, and in fact, you've created problems out of events that haven't happened yet. You overestimated the risk of something simple like sending an email, or making a forum or blog post. Did you waste an entire week "mulling over" a purchase or waste a month "thinking about" taking that trip? Even after you made that decision, you kept obsessing over it... not just wasting your own time but getting yourself worked up in the process.

Overwhelm: Isn't it possible that you've let stress get in your way (under-confidence), but in yet other situations, the LACK of stress (over-confidence) has hurt you? You started too many projects, didn't keep deadlines, had no consistent routine, and you might have let others distract you from your target goal. Which THEN led to stress, procrastination, and bad habits in the future.

Boredom: Also tying back in with cognitive dissonance AND building on procrastination, let's say you started a project 6 months ago and you weren't able to finish what you started. All that time wasted! Plus, it's easier for you to give up on your next project. And the next, and the next! Then it becomes easier to give up, lose focus, and get distracted by other bright shiny objects.

Meaning

Victim Thinking: Here's a weird one. You were taught even as a little kid to be selfless and put others before you, right? But what if took it to the extreme and put EVERYONE before you, even when it hurt you and your business? You always put yourself last, which conveniently meant you didn't have to take any action for yourself. Think about it... it's "easier" to spend all day helping others for free, or being a busybody on a public forum, than taking of your OWN action, right? That's scary!

Unfortunately, that's not sustainable. You've always put yourself last so NOW it feels like you're always last, everyone is better than you, you've given yourself an inferiority complex.

Embarrassment: You didn't ask for help along the way. You'd "heard" of that before. How hard could it be? You didn't assert yourself, you didn't admit you needed help, and you didn't assert your needs and desires!

Living Vicariously: This is dangerous! Isn't it true that you can watch a TV show or a movie, or even hear about stories from a friend, and feel almost as if you've experienced those things? It's dangerous because it allows others to live your life for you. You don't have to take risks, you don't have to take action, just hear stories and your thirst is quenched, right?

Until... you start comparing yourself to others. You think, that person just turned 21 years of age. What was I doing when I was 21? They're finishing college, what was I doing then? They just hit the 100k per year mark, they just had their first kid, where was I at that point?

I know I promised no cheesy quotes, but this one applies perfectly:

"Don't compare yourself to anyone in this world.
If you do so, you are insulting yourself."
-- Bill Gates

Here is self-sabotage explained in a table:

INTERNAL EXTERNAL SOCIAL
PRIORITIES Delusion Procrastination Reacting
HABITS Cognitive Dissonance Debbie Downer Drama
EMOTIONS Stress Overwhelm Boredom
MEANING Victim Thinking Embarrassment Living Vicariously

Laying it out on this table helps ME just as much as it helps YOU. Why? Because when it comes to self-improvement, there is no such thing as "permanently" fixing any of your problems. It's far too easy to regress back into old habits and forget what tools you used to use to make you into a successful person. You'd be surprised at how many successful people, including me, including Lance, still need to listen to tapes or still need to talk to people when we're having a down day or a down week.

How to Overcome Your Problems!

The first thing you need to do is realize where you need the most help. If you try to go out and "stop self-sabotage" ... you aren't going to get anywhere. It's like fighting the "war on drugs" ... impossible on its own but it is possible to attack one person or attack one area.

Let's say you take one look at that table and you think, my problem is that I'm being a Debbie Downer. That's a habit that affects others so how about, just for today only, I make it a point to not say anything negative? Or if you're constantly overwhelmed, you need to realize why that is and change the actions that lead to that point, such as over-commitment.

If you need to solve one of your bad habits:

  1. Take a vacation. Take weekends off, go somewhere out of the house, out of town, outside your usual environment, to clear your head
  2. Attend an event or a seminar. This also gets you out of your usual space, allows you to think and see things differently, and get you around better role models
  3. Replace new habits with the ones you're deleting
  4. Fix just one thing in your life for now, don't try to drastically change everything, because that won't stick!

To fix your priorities:

  1. Get a better support system. Trusted people like your friends, family, mentor and mastermind
  2. Get out more. Find a better mentor if your current one isn't suiting you, listen to self-improvement or training audios every now and then, and buy an hour of coaching if you are stuck and need help
  3. Break your problems apart into manageable pieces
  4. Make decisions quickly but change decisions slowly

To take better care of your emotions:

  1. Limit the amount of "toxic thoughts" you have including being jealous of people or "trash talking" others
  2. Leave your comfort zone whenever you want to make a real change and reach the next milestone in your business and your life
  3. Remove anything in your life that you feel is dragging you down or holding you back
  4. Push yourself to get outside your "money zone" ... the point where you earn more money than you normally would and your subconscious tries to put the brakes on your effort and your income

To change the meaning of your life:

  1. Find a great Reason-Why. I've had plenty of mentors who went from being lazy, to taking real action once they finally had a great reason to build a real business and take life seriously. Events like divorce, children, financial hardship, age... sprung these people into action. When it hurts enough, you'll make a change!
  2. Consider the bigger picture, pick your battles and think about the point of view of others
  3. Combine pleasurable and non-pleasurable activities (I like do the dishes while playing music)
  4. Clean out the clutter

I hope that helps you to get out of your own way and get everything you've ever wanted.

Where are you experiencing self-sabotage with yourself and with your own business? You don't have to be too specific if you don't want to, but this is your chance to complain... as long as you tell me what you're going to do to fix it! Please comment below.

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Traffic Secrets: How to Get All The Subscribers and Sales You’ll Ever Need Using Facebook Advertising and Search Engine Optimization

Can I tell you why you're not a multi-multi-millionaire yet? Why you can't buy that 2nd home or yacht with one single payment? Why your internet business hasn't taken off? Why you haven't retired to the beach yet?

It's the lack of TRAFFIC!

This is the reason why SEO services, backlink services, courses on paid ad networks sell so well. Everyone knows the internet is literally flooded with traffic from all sides. The only problem is tapping into that traffic.

If you only had a million visitors to your site every single day, and you sold a $7 report that only converted at 1%... that's $70K a day or $25 million per year.

This is where most "internet marketers" start when they first come online. They don't want to create a real brand, setup a followup sequence, a blog or articles. "That all sounds like work, I just want to exploit the loophole!"

You thought, I'll be an anonymous traffic broker.

I'll find an underused site with lots of traffic and build a list. I'll decide I want to teach people how to start an internet business and make money online, even though I haven't done it. I'll look up the 10 best ways to make money online.

I'll give away a free report detailing a few of the ways, and ask for a name and email address in exchange for that report...

I'll find an affiliate program for each step of the process (web hosting affiliate link, payment processor affiliate link, affiliate link for required software and reports) and put together a 30-day email followup sequence "reporting" or "reviewing" each and every one. I'll create a squeeze page (forced opt-in page) sending all this massive traffic to it, some of it will convert, and I'll become a multi-millionaire.

Once that's done, I'll decide "weight loss" is also a pretty desperate market. I'll look up the top 10 weight loss methods or products, get affiliate links, assemble a follow-up sequence, send banner ad traffic. Next, how about dating? Top 10, affiliate links, follow-ups, create ads on sites like PlentyOfFish, wait for the money to roll in.

A Few Problems Here...

First, I've known REAL "traffic brokers", basically affiliates on steroids, who game the pay-per-click networks who try to buy out all the Facebook traffic or stay at the #1 paid spot on Google. Guess what? They have to remain on TOP of any and all search engine news, change and tweak their ads daily, and sometimes spend five to six figures per day just to outbid and outspend any competition. If that sounds to you like a combination of day trading and gambling, you're right! And there's no way you'd keep up. Any loophole or arbitrage you discover, running an ad on this ad network into that affiliate product, is going to change on you and probably close up quickly.

Second, when you try to create a business like that, you're forgetting that at least 100 other people have had that exact same "genius" idea as you just within the last 60 minutes. Try to rank in the top 1000 for dating, gambling, weight loss, or making money. Good luck! This alone will tell you that you'll have to go for something less mass-market, more long-tail (i.e. "fat loss for high school reunion"), and more unique so you can carve out your own little niche in the process.

Third, if I do find you through the masses of traffic and land on your site, maybe even signup to your email list, why should I buy from you instead of your thousands of competitors? Even if I like YOU and trust YOU personally, why should I buy your PRODUCT instead of all the other ones?

As much as your insecurities are holding you back (sorry if that's a little harsh) the first thing you need in place is a REAL product (membership site holding a fixed-term training course is the best), a real brand, and your own name selling that membership site on a sales letter. THEN create an opt-in page giving away a free gift (a free audio with a transcript as a report is great, a free software product is better), and use your e-mail follow-up sequence to sell them into the course.

When you create your own membership-based course, you now differentiate yourself from everyone else. You can explain why exercise doesn't work, diets don't work, pills don't work, and how your personal 30-day diet plan is better than that.

If your personal "thing" is how to play guitar, how to learn a new language, how to save your relationship, conquer panic attacks, even better. Less competition. I sell WordPress plugins myself and teach "technology" such as how to setup membership sites, run webinars, record videos, and more.

If you make your niche something you already enjoy doing, then it's easy to add your personality into it, and you're no longer "that person" who randomly decided to teach dating one day.

Now that we've got that out of the way, let's get traffic to your website... here's what you might have tried...

Option #1: Mass Traffic (Don't Do It!)

The most dangerous question you could ask about your business, "Who wouldn't want it?" You've decided to create a weight loss product because... almost 100% of the population wants to lose weight. The only problem? You're not unique. You don't have your own hooks, your own spin OR your own personality in the game and you're just like everyone else.

You want to sell an internet marketing product and your attitude is, "My target market is anyone with money, or anyone who wants money." That's a big problem.

Instead, if your niche was Facebook traffic... you're targeting people who (probably) have an established online business, and are already convinced that they need to use Facebook for traffic. Smaller crowd, but you can actually have a message, and they'll actually buy from you!

Plus: narrow yourself one step further into a sub-niche and create your own unique system that's better than the alternatives, that no one can copy. And even if people copy you, absorb their updates and move on.

Option #2: Targeted Facebook Traffic
(Great Once You Get it Optimized)

We said that mass traffic won't get you anywhere, so we need to create TARGETED Facebook traffic. Paid traffic is a great way to get 1000 or more eyeballs onto your optin page or sales letter in a hurry. The "old" way to advertise pay per click was on search engines like Google.

You can advertise for a keyphrase such as "stomach fat loss" or "wordpress backup plugin." You adjust your bid to control how expensive your ads cost, and how high you rank, and you can narrow down based on geographic location, but that's about it!

Facebook is a completely different story. Not better or worse, just different. The problem with advertising on Facebook is that not everyone is in a buying mood – they're probably in a socializing, sharing, surfing mood.

The good things about Facebook: first of all, the average Facebook user is online at least once per day. With search engine advertising, you basically have one shot to get someone to your website. With Facebook ads, your prospects aren't going anywhere. You can bid a little less than the average person, so your ad only appears once per day for 30 days, and THEN someone might click and you get your sale.

The way most people advertise on Facebook (the wrong way): they target a keyword. They target anyone who's entered "fat loss" as one of their interests, or "wordpress" as one of their interests. Chea traffic, lots of traffic, but it's nonresponsive and doesn't convert.

The secret to targeted Facebook advertising: target celebrities and competitors in your niche that already have a huge following.

Hobby Niche vs. A Real Businesses

You know those courses that promise 100,000 fans overnight? I'll tell you how to do it:

  • Create a Facebook fan page called "Fans of Eminem" and create an ad targeting anyone who has listed Eminem as an interest on their profile, or has liked the official "Eminem" page (he has 66 million fans already)
  • Create a Facebook fan page called "Fans of The Simpsons" and create an ad targeting anyone who has "The Simpsons" listed in their profile (11 million), "The Simpsons" official fan page (88 million) and "The Simpsons" franchise page (60 million)
  • Create a Facebook fan page called "Fans of Gun Rights" and create an ad targeting people who have liked the "National Rifle Association" fan page (4 million), The Second Amendment (2 millon), Glock (1.7 million), AK-47, M1911, MP5, AR15, Uzi, and now you're marketing to millions of gun nuts
  • Create a Facebook fan page called "Fans of Weight Loss" and run an ad targeting Jillian Michaels (3.8 million fans), Weight Watchers (3.6 million fans), The Biggest Loser (2.6 million fans), Jenny Craig (1 million fans), Bob Harper (1 million fans), Suzanne Somers, any other weight loss system or weight loss celebrity you can think of
  • Create a Facebook fan page called "Fans of Jimi Hendrix" and run an ad targeting not just Jimi Hendrix, but The Rolling Stones, Led Zeppelin, The Doors, Gibson Guitar, Martin Guitars

Limit your ad to only show to people who have NOT liked your fan page (that way you stop advertising to that person once they've "liked" your fan page), only advertise to people age 20 and up, and limit your country targeting to the United States, Canada, United Kingdom, Australia, and New Zealand.

I guarantee that if you advertise your fan page to 20 million plus people who have already liked a similar fan page, you can easily get lots and lost of likes to that fan page. There are other things I don't have time to get into where you basically "split test" your demographics and ad copy to narrow down your cheapest traffic, and then advertise to friends of people who have already liked your fan page, but let's get back to the point...

If you build up that fan page of fans of a sports team, or weight loss, or fans of a musician, what do you sell them? The answer is usually affiliate links and Amazon links. You'll make "some" money, but you've just built a HUGE list that you can't monetize.

What will actually improve your business?

Create a fan page about your company or your "flagship" product. Then target your competitors in ads. For example, I sell a WordPress plugin in the internet marketing space. I target other WordPress themes and plugins like OptimizePress, ThemeForest, WooThemes, Sucuri, WP Engine, and so on.

I'm only advertising to a few THOUSAND people now, so my fan page base grows slower, but they're people who will actually buy my product... get it? And once they've "liked" the fan page, they've in a way subscribed to my list, but it's a 1-click subscribe on Facebook instead of over email.

The next time I have something to say to those people, I can post it right on the fan page instead of paying for every single click.

You should definitely have a "flagship" fan page, and if you have a hobby fan page that works alongside that (fans of guitars, fans of organic gardening) then you should use both.

Option #3: Free Traffic (Slow and Steady)

And finally, many people discount free traffic like SEO, article marketing and social media as being too much work or too slow for their purposes, but you need to have at least "some" free traffic.

The answer to free traffic is basically: create a lot of content that people want.

Here's what I mean:

  1. Write 10 articles and schedule them to your blog as blog posts, one per month
  2. Install a social media plugin for your WordPress blog (I use Jetpack's Social Sharing) and retweet it, Facebook it, Google+ it, promote that Facebook post for $7, and repost every blog post to your fan page every time you create a new piece of content
  3. Pay an article rewriter on Fiverr or oDesk to take your 10 article, deconstruct them, and rewrite them so you have unique articles to post onto article sites like EzineArticles
  4. Take the three best posts from your blog and compile them into a single PDF (using Google Drive you can just create a new document, paste in your articles, then save to PDF... no software required!) Signup to an email autoresponder service like Aweber and place the download link to this free PDF report behind a forced optin page – with a link to your blog or sales letter at the bottom
  5. Think of 10 easy things you can explain about your niche in video, with a call to action pointing back to your website URL. If you HAVE to explain these things using a live-action iPhone camera, fine. If you can explain it on your computer screen using screen capture software like Camtasia (paid) or Screencast-O-Matic (free), even better. Record these ten 3-to-5-minute tutorial videos and post them to YouTube
  6. Like and share those YouTube videos, then post them back on your blog as additional content, like and share those blog posts as well
  7. Send whatever email subscriber list you've built, and whatever Facebook following you have, back to every single blog entry you've posted (sometimes with multiple followups) to encourage comments... which equals even more comments for you
  8. Take those 10 best things you've ever said (at this point from your articles, blog posts, and videos) and organize those into ten 20-minute audio podcasts. Install a podcasting plugin, post the podcast episodes, and submit your blog's feed to iTunes for even more backlinks
  9. Get your podcast episodes transcribed on oDesk into PDFs for additional blog comments and ethical bribes for your forced opt-in pages
  10. Contact 10 other marketers in your niche and use a tool like TimeTrade.com to schedule a time to meet on Skype, record those 20-minute interviews on Skype and post them to your podcast or blog
  11. Take the best content from your blog, format it into a Word document, get a cover made on Fiverr and upload to CreateSpace to create a print book. Also upload that Word document to Kindle to create a digital book hosted on Amazon, and run a free "KDP Select" promotion to give away free copies and drive up sales
  12. Find a few good discussion boards in your niche by searching "(your niche name) forum" and only register for the ones where you see posters who have signature links going back to their websites. Register, create your signature link and then respond to 10 forum threads per day contributing to the discussion and solving peoples' problems, without drawing attention to your signature link
  13. Login to your cPanel and checkout your Awstats "search keyphrases", then search those keyphrases in Google to find out your top-ranked keywords, and create more content along those lines
  14. Find other blogs in your niche that are hurting for content, and offer to write guest blog posts for them, and deliver this 100% unique content with a link back to your blog, or even better, your product with that blog owner registered as an affiliate
  15. Register your sites with a retargeting service such as AdRoll so your ads can follow your visitors around the internet until they buy

There are lots of free traffic sources that are hit-or-miss such as traffic exchanges, classified ads, press releases, social bookmarking sites, blog networks like WordPress.com, that I won't get into.

I know that seems like a lot, but if you just choose one of the 15 free traffic methods to apply every day, that will add up to a LOT of free traffic in the long-term.

Basically:

  • You need traffic (a lot of it)
  • You need to see where your traffic comes from
  • You need to pay for TARGETED traffic and tweak your campaigns every couple of weeks
  • You need to create lots of content that solves the problems of the prospects that eventually come to your website and buy
  • You need to have something for sale, using your OWN personality, and have your own optin pages and followup sequence in page to build a list and keep in contact with your customers until they buy
  • Affiliate marketing is fine as long as you have your own product(s), and your own BASE SYSTEM in place to solve peoples' problems

That's the real way to market and make money online. Instead of being a full-blown "internet marketer" you are a business owner who happens to market on the internet. I hope that makes sense, I hope that course-corrected your business and I know that if you apply even a fraction of what I've shown you today, you'll have all the traffic you'll ever need to convert your prospects into subscribers and buyers.

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012: Setup an Affiliate Program with Clickbank, Rapid Action Profits, WarriorPlus, and JVZoo

If you like massive viral traffic, building a huge following that you can't turn off or slow down even if you wanted to, multiply your sales and build your list faster than you ever thought possible, then you need to check out the easy steps involved with setting up an affiliate program in today's podcast.

"How to Setup an Affiliate Program" FREE Report

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Topics include...

  • The easiest way to get your affiliate program without a monthly or yearly fee
  • How to give away 100% of your product sales and still make money
  • How to sell your products on multiple storefronts
  • Making your affiliate go viral in just a few words
  • How to take your business to the next level and change it forever using a secret strategy almost no one else uses

Check out the button below to listen to the podcast now, and you know the deal... if you can leave at least 10 comments under this blog post, I'll also post the transcript! Leave 50 comments and the comments will be closed, so hurry up and add your two cents below right away!

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What’s the Upsell? It’s the Next Logical Step!

Early on in my internet marketing career I realized that I needed to build a list -- and I quickly realized that my best way to build that list was to launch low ticket products.

Years later, when Lance and I began selling high ticket training courses on a regular basis ($997) the list stagnated for a few months. Our business stopped growing. We had to make it a point to go back and create those low ticket products in order to keep building that list of buyers...

People would buy that $7, $27, $47 WordPress plugin -- many of them would buy the another $7, $27, $47 plugin every month after that -- and then a small portion of those new people would buy our high ticket $997 training courses (usually broken into a payment plan of $97 a month or so).

Trust me, life is so much easier when you've built up a list of even a few thousand buyers! Every time you need comments on a blog post, webinar attendees, or some good old fashioned sales, all you have to do is ask and then click the "Send" button!

But Just Like Everything Else, I See Everyone Overcomplicating This...

For example:

  • The number one thing to remember is that THEY ARE JOINING YOUR BUYER'S LIST! That means even if you don't have an upsell ready for them, it's not the end of the world -- you'll be sending them followup emails in the future. If they want to buy something, they'll buy.
  • Beware of "upsell hell" -- this is where people load 5 or more upsells, downsells, cross-sells... you just bought something from me for $7, how about something for $27? No? What about $97? How about this $37 product? This $27/month membership with a $1 trial? The next thing you know, I've loaded so many things into the cart, I don't even know what I bought...
  • ONE upsell is fine. It doesn't have to be a one time offer. In fact, I've had great success offering an uspell just before the download, and even if they say no, take them to the download page, and then present that same exact upsell right under the download link, and I'll make extra sales there.

Here's what I've found is the best upsell to deliver to your buyers: a product that's in the same "class" (i.e. another plugin, or another report) at the exact same price point (i.e. $47 frontend product and $47 upsell) that directly complements the original product (it's the next logical step).

For example: someone buys Paper Template for $47, the upsell is Backup Creator for $47 -- another plugin, same price point, and after someone gets a website (sales letter) setup, they'll want to back it up or possibly clone it.

You sell a $97 video course on how to get traffic, make your upsell SEPARATE a $97 course on how to get that traffic to convert. You sell a $27 report on how to make quick money setting up website for local offline businesses, make your upsell a $27 report on how to get local traffic from Google+, LinkedIn, Facebook, and Yelp!

My mentor Armand Morin calls this selling them "the next logical step" -- a saying he borrowed from NASA.

Here's where I want to help you. For the past year or so, as Lance and I have been selling these low ticket products on lots of different storefronts, we keep getting the same questions like...

"What's The Upsell? What's The OTO?"

Basically, what are you going to sell me once I buy from you?

I'm reluctant to answer for a couple of reasons: I don't want to confuse the offer, I might change that upsell... and I didn't answer until I noticed a disturbing trend in how everyone else is selling information products!

Someone is teaching this and it sucks. It hurts your conversions as a seller, and it's an annoying process as a buyer.

Whoever it is, is teaching people to basically sell the same information product as 3 separate products -- good, better, best...

This means: I see a course promising me how to create and sell a bestselling book on Amazon for $7. I buy it -- but it turns out to be a 60 minute or so video product of someone going through a mindmap.

That's it. 100% theory. They "tell" me how to outline a book, how to choose a niche and a title, they talk about writing the content, but they don't do any of it in front of me. I have to buy the "better" package for $27 to actually see the person create a book in front of me.

And then to get the REAL answers, to get all the nooks and crannies answered so I don't get stuck anywhere, I have to buy the $47 or $97 "best" package which usually includes a 3 hour video "Q&A recording" where people sent in questions here and there, and the person answered the most random (but specific issues) and somewhere between the mindmap videos, the implementation videos, and the Q&A, I actually have what I need.

I basically call these "crippled front-end offers." It's a TERRIBLE way to teach and to learn. I buy a webinar course for $7, it gives me the basic "what-to" outline but no "how-to." I have to buy the $47 upsell to see it done, and then I have to buy the $97 Q&A to get all the parts they skipped over.

Why Not Just Charge Me $97?

Here's a better solution: if you're going to sell me a course about offline local businesses, plan to set one up as part of the course.

Decide where people are when they start (usually: no money, no website, no templates) and where they should end (one paying client, website setup for them, they've been paid, and they might even have some recurring passive income setup).

Break it up into exactly four "how-to" modules. Let's say you setup your course like this:

  • Module 1: How to Find Your First Set of Offline Prospects
  • Module 2: How to Sell Your Offline Prospects into Clients
  • Module 3: How to Setup Your Client's Website
  • Module 4: How to Earn Passive Recurring Income from a Maintenance Package

Plan each module as a 60-90 minute video where you switch from a PowerPoint to a screen capture format, and structure it as WWHW: Why, What, How-To, What-If. For module one...

  • Why (10 minutes): why we're doing this module in the first place
  • What (10-20 minutes): what we're going to do, the exact steps before we do them
  • How-To (30-60 minutes): you actually performing the steps, like identifying which businesses you'll approach and maybe even contacting a few of them
  • What-If (10 minutes): a recap of what you just created, a checklist so they can repeat your process, and a simple assignment so they can get started on it

The EXACT lengths don't matter so much as keeping in mind that the how-to is the BULK of your module. The other pieces are just there to prepare them for the how-to component, and to recap what you showed them so it's all easy to follow.

Once the course is finished, if you are really concerned about an upsell, then your NEXT course should also be priced at $97 and it should cover the Next Logical Step

What If They Don't Buy At $97?

Here's the reason I "think" people try selling you these courses... they're afraid of selling at 100 bucks. I have a couple of solutions for you...

Step #1: Get Over It! Your competitors are outselling you at way higher price points than 100 dollars. How? They actually run real businesses. They consistently pay for traffic, they have social proof, they have well-written sales letters, videos and webinars, they have an email followup sequence. Move your prices from $10 to $100+ and you'll get slightly less buyers, but more total money overall, especially if you actually market your product -- what a concept!

Step #2: Walk the Price Up. You don't HAVE to initially launch your product at $97. What about $47? Create a quick sales letter listing out the four modules of your course. Spend a week or so getting your list ready for it. Bring on some affiliates and joint venture partners.

Launch your product on a free 1-hour pitch webinar where you demonstrate value, solve a simple problem and then introduce your upcoming 4-week, 4-module LIVE class for $47 where you'll show everyone how to setup these website for offline businesses.

Throw in a few HTML templates or WordPress themes and plugins as bonuses, your introductory letters and sales scripts telling people what to say when they approach these businesses, and make it a point that you personally will be landing an offline client during the course and making $2,000 from one transaction. 47 bucks is a no brainer at that point.

After the live course is done, close it up and re-open it a few weeks later for the full $97. Collect results and testimonials in the meantime and make a couple extra passes at your sales letter.

Step #3: Enhance the Offer. After you've finished your course, you can make a couple of additions to your web page templates, get the recordings of your live classes transcribed into reports with screenshots.

If you've added an assignment to the end of each module, you now have lots of case studies of people who followed along with you. You can organize the modules into an easy to follow dashboard. Now instead of waiting 4 weeks for you to deliver the course (as you did live), people get it all at once and can go at their own pace... even land their own offline client TODAY if they're fast!

It doesn't have to be any more complicated than that. As usual, if you deliver a COMPLETE course that worked for you, that has real results and your own live case studies -- and there's just ONE thing to buy and it's all in one place, you'll stand out from the crowd.

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011: Create Physical Information Products with Kunaki, CreateSpace, Kinkos & Lulu

Discover how to branch out into the real world and sell your information products as physical, high-ticket items!

"How to Create Physical Infoproducts" FREE Report

Topics covered:

  • How to publish short reports on the fly with Kinkos.com
  • How to upload a simple Word document to Amazon CreateSpace to become a published author
  • How to print workbooks and manuals on demand using Lulu
  • Instantly sell physical audio CDs or video DVDs using Kunaki and a few ultra low cost tools
  • And more!

You know how this works... get 10 comments on this post and you'll get the transcript in return.

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010: Setup a WordPress Blog, Write Content, and Become an Instant Celebrity

The latest podcast is below and it's all about setting up your blog and using it to build up your authority and social proof...

"How to Setup a WordPress Blog" FREE Report

Topics covered:

  • The real reason to setup a blog (it's not what you think!)
  • Why it's so important for you to register "yourname.com" and what to do if it's taken
  • How to install WordPress
  • The 60-second theme rule that's saved me tons of time designing my WP blog
  • The top 10 plugins to use
  • The 10 comment rule
  • And more!

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009: Setup Your Own Podcast and Get Your Radio Show Published on iTunes

I have a quick question. What if you could pick up a telephone and in just a few minutes broadcast your message to thousands of people or more? What if you could partner with Apple iTunes and publish your very own Internet radio show or podcast 100 percent for free?

"How to Setup Your Own Podcast" FREE Report

Pay close attention right now to discover how to create your own podcast and make more money in the process. Close down all windows and turn your speakers up for today's exciting installment of the Robert Plank Show.

Topics covered:

  • Why you need to be everywhere and how you can get everywhere on the internet (mostly for free)
  • Why trying to get rich selling $7 e-books is a surefire recipe for failure (and what to do instead)
  • The exact strategy of using "iTunes SEO" to multiply your traffic
  • How to sell without selling on a podcast
  • ID3 tags, PowerPress, iTunes, LibSyn, WordPress
  • How using Facebook plus a one-time $10 purchase keep your podcasting traffic growing steadily

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Six Life Lessons from an Ex Computer Programmer Internet Marketing Geek

As this year is winding down and another one is about to start up, everyone I know and see (including me) is wondering: what worked this year? I'll give you a hint: the same things that always worked like building a list, optimizing paid traffic, buildling relationships and following up with your subscribers, training those subscribers, being in-tune with what your market wants and presenting your irresistible offer in a new and exciting way that gives them what they want and sneaks in what they need!

That's why I want to share what I think are the six most valuable lessons (in both your marketing and your mindset) that have stuck with me over the years that I think will carry you into the next 12 months and then some:

Life Lesson #1: Strategies vs. Tactics. You need to know the difference between strategies (things that always work) and tactics (little tricks you have in your back pocket to use every now and then). How many times have you heard of a business that relied on one single website, or one single Google loophole, and then one day, poof, it was gone? How many times have you seen a marketer get desperate and discount the price of a product just to pay the bills? And then they were lost on how to pay the bills next month!

Life Lesson #2: Decisions. Every decision you make either changes your actions or changes your mindset. Getting angry, becoming a victim, "bitching and moaning" are natural ways you're trying to change your mindset but unfortunately that will lead you down the path of more destructive actions. Instead, turn should-to's into have-to's into want-to's.

Life Lesson #3: Self-Awareness. You really don't work as "hard" or as "fast" as you think you do, and you need downtime. You're not an employee in your own business. It's not about running out the clock the same way it is when someone else is paying you for your time. Alcoholics Anonymous has the term, "Progress not perfection." If you want to get paid as little as an hourly employee then act like one, but if you want to be a productive business owner who works smart (not hard) and leverages their time, then do what other successful people do.

Life Lesson #4: Pick Your Battles. You need the ability to fall on my own sword (a little bit). Apologize when it's necessary and move on when it means you're making progress instead of being weak and surrendering. Bite your tongue and let the other person win if it means more money or more happiness.

Life Lesson #5: Hope for the Best and Plan for the Worst. You really need to AUTOMATICALLY backup everything (your desktop and your website), in multiple locations and in multiple ways. So many things aren't valuable, or aren't important, until they're gone, and now you'd pay $10,000 for that one missing file that you could have saved by spending 2 minutes clicking a button. You'll get old someday. You'll die someday. Others around you will die someday. Don't get bogged down by that thought, use it as a tool to focus and get where you need to go.

Life Lesson #6: Life is too Short, So You Need to Be Everywhere. You're probably thinking too small. You need 100+ articles on the internet. You need a blog, a podcast, a Kindle and CreateSpace book, a product for sale, a Facebook account, a fanpage, a Twitter account, a forum username on at least a few popular discussion boards in your niche. You need an email newsletter, multiple optin pages, and all these things need to lead right back to YOU.

Thanks again for being such a loyal reader of my blog. Please comment below and sure, in one sentence or so, share was what your biggest insight of 2012?

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Happy Holidays 2012 from Robert Plank (Free Kindle Books for You)

Happy Holidays, Merry Christmas, Kwanzaa and New Year... today I want to give you three of my bestselling Amazon books 100% for free. Here they are:

I recommend you Ctrl+click to open each of those links in a new window, then the page "should" say purchase price for today only is $0.00, click the button and add them to your account, even if you don't have time to read them yet.

You can read these books whether you have an actual Kindle reading device, an iPhone or iPad (just install the app), or read it directly through your web browser.

Please claim your three books, post a comment below letting me know you've done it, give each book a quick read and leave me a quick review on Amazon. Thanks again!

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