Recent Updates
Action Comments Now Supports GoToWebinar!
Check this out... you can now paste your GoToWebinar invitation link into Action Comments!
That means your blog commenters can tick one checkbox under your comment form and get subscribed to your webinar.
Awesome new feature!
I own almost everything you produce Robert. I love the ability to be able to automatically add people to my list.
J.R. Jackson, JRJackson.com
Super Robert,
That's pretty innovative man. You're a brilliant marketer.
Jason Parker, ProIMer.com
Create a Product in 55 Seconds For Free
If you still have not launched your own product, and you have not at least tried to get any copywriting gigs, maybe you are cut out for affiliate marketing. When you're somebody's affiliate, you don't need your own product, all you need to do is send traffic to a page, people order and you collect a commission.
But the mistake most affiliate marketers make is: not having a list.
Here is the simplest way I can describe it. You need a list of buyers so you can drive them to your offers.
Even when you freelance, you keep a client list so you can follow up with them later for repeat business.
You need a page to build up that list (for people to subscribe) and a way to drive traffic to that page.
It's simple: Traffic... List... Offers. Continue Reading »
Ban People Who Forget to Use Their Real Name?
Quick question:
Should I delete comments from people on this blog who post with names like "Affiliate Store" or "Forex Business Credit"... a handle instead of their real HUMAN name?
When you do that on my blog, I feel like I can't use your name when I reply to you... I feel like you're only here to get linkbacks to your site, and it messes with my search engine relevancy.
You market the most effectively when you can show you're a real person... that's why so many people put their picture on their sales letter, create video, use their real names on forums, post blog comments with gravatar images, and sell using webinars.
Should I delete those comments, yes or no?
Tell Them If It’s Not Private Label Rights
Check out this cool e-mail I received from Sherm Cohen, who was a student in Product University 1.0 and the storyboarder for Spongebob Squarepants...
Subject: Thanks for the info in the footer!
Hey Robert...I just bought your 100 Time saving tips...I just wanted you to know that I would not have bought if I hadn't read THIS in your footer info:
"The report you are about to download is completely and originally created by Robert Plank... It's not a PLR product or resale rights product. There's NOTHING remotely like it available anywhere else, online or offline"
I've gotten burned in the past on buying resell products from people I trust, so that info was very helpful.
Hope you're doing well...--Sherm
Just having that little blurb at the bottom made who knows how many extra sales? I will tell you right now that there is a huge stigma with selling resale rights products. I'm not ashamed to admit that a while ago, one guy from the Warrior Forum bought into a membership site of mine filled with nothing but Private Label Rights content and one guy hated it so much, he canceled within an hour and posted on a bunch of review sites (Traffic Bad Boys).
With another membership site (IM Productivity Secrets) Lance and I hosted a bunch of webinars and made the recordings available within the private blog. In between webinar replays, we posted PLR content we had made into video... and one guy quit, telling us if we had only posted the webinar replays, he would have stayed! But the extra PLR content we threw in there to help members pass the time drove people away. Continue Reading »
How to Respond to 100 Emails in Under 20 Minutes
Funny quick story to tell you about today. I launched my 16 Copybombs report on autopilot over the weekend... I actually put it together back in early June but my autoresponder was filled with blog posts and e-mails about Product University 2.0 at the time, so I had to schedule it.
Long story short, I messed up the download link and when I checked my e-mail today (Monday -- I never check e-mail on weekends) to find literally over 100 e-mails from my buyers asking where the file was. Some of them e-mailed me 2 or 3 times about it.
Replying to 100 people, sounds like something that might take all day or even all week, right? Wrong... when you're Robert Plank it takes 20 minutes. Continue Reading »
2009 Goals
As soon as I started putting my goals down, I got a lot more productive. I'm not saying you need to plan the rest of your life out or anything, but you need to know where you're headed... so you know what needs to come next.
List last year (2008), this year (2009), 2010, 2011 and 2012. Next to each year, write what you'll have accomplished during that year. Write each thing in the present tense, as if you've already done it.
I'll go first...
2008: I bought my first house. Attended my first few seminars. Co-hosted 2 e-classes. (DONE!)
2009: I quit my day job and visited Orlando, Dallas, Austin, Iowa City, San Diego, Chicago, and Buffalo. Had my first several $30K months, sold a membership site for $32K. (DONE!) Haven't done this part yet: setup 20 recurring membership sites by year-end.
2010: Paid off 50% my mortgage and had my first $50K month. Sold at least ten copies of a $1997 package from the stage.
2011: Paid off my mortgage.
2012: Own at least one million dollars in cash and assets.
Now it's your turn. List each year from 2008 to 2012 and list what you have (or have yet to accomplish) each in the present tense.
I look forward to your comment below...
Automation Checklist
1. Do you have your autoresponder broadcasts every day for the rest of the week already scheduled?
2. Every time you mail out to your list, do you archive it as a followup so new subscribers get it as well?
3. When you broadcast to your list, do you schedule a similar mailing 90 days from now?
4. Is your web hosting, mortgage, autoresponder, and all other bills possible setup on autopay?
5. Do you have at least 10 blog posts scheduled in advance, even if it's only one per month?
6. Do you have autoresponder broadcasts scheduled to send traffic to those blog posts?
7. Does at least one of your autoresponder sublists contain 10 followups or more?
Do me a favor. Answer each of these 7 questions with a yes or no, as a comment below. (Hey that rhymed!) Then tell me which of your "no's" you will correct within the next 24 hours.
I need 10 comments to keep this party going...
The Number One Product Creation Myth is…
... That you need to add "professional quality" audio and video into a product. The truth is you can get away with what I call the "lens cap strategy" ... you'll know exactly what this means when you get inside Product University 2.0... but more about that on Wednesday's training call.
Remember, products are not just e-books. Videos can be products on their own... streaming videos, downloadbale videos or even DVDs. You can use audio to create CDs, offer them for download or even stick them onto your sales letter to increase conversions.
Here's something you can do to enhance your sales letter in the next five minutes: whip out an audio recording program like Audacity or Camtasia, put that USB headset of yours on your head, and record you reading the most powerful part of your sales letter.
That's the beauty of audio: you can read what's already on the page word for word and people will still get extra value of it because it makes your message more impactful.
You might choose to read your guarantee word-for-word. Or maybe the description of your bonus items, or your headlines and the deck copy below the headlines. Then slap it on an audio button and guess what... you've added personality.
But what's great about those little USB headsets you can find on Amazon.com is that the audio quality is so good, you don't need a hiss filter. You don't need a preamp or an equalizer. You don't need anything because it plugs right into the USB port and does not use your sound card. Continue Reading »
Product Creation Confessions
Be sure you're registered for the product creation call on Wednesday, July 1st at 5:00 PM Pacific. I can't stress this enough:
https://www2.gotomeeting.com/register/408406978
But I have a confession to make before the call. The price of this course will be $997.
To be honest, I'm scared. I have charged $997 before, but never for an e-course.
Then again, most of my courses are $200 to $400 for a four week course, and this is an 8-week course, so it's really not that big of a jump.
I also remind myself that when you join this course, I'll show you how to create a 7 dollar product to sell FAST. How to create a freebie to build a list for that product. How to create a $27 and $97 product. How to establish a $27 a month membership site with almost no extra effort...
Plus, you get all the list and traffic in place to get some consistent sales.
Just one of those seven things would be worth $997 on its own. Even back in the day... I'm talking 2003 and 2004, I'd get an idea for a product, whip it out in a day or two, post it in the right community and pull out $400 overnight with no list.
400 bucks overnight... and then the product was still mine to continue marketing! Continue Reading »
