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824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes
Karl Hughes is a former software engineer and CTO who now runs DRAFT.DEV, a specialized content marketing agency that helps companies reach software developers. With his background in software development, Karl provides a unique perspective on how companies can effectively market their products and services to the developer community. Today, Karl talks about creating educational and helpful content for software engineers, rather than relying on traditional sales tactics that often turn developers away.
In this episode of Marketer of the Day, Carl shares strategies for increasing organic reach through content marketing, emphasizing consistent publishing, relevance, and quality. He recommends producing at least one well-crafted piece per week, ranging from 1,500 words to more in-depth tutorials, supported by images or videos. Carl also highlights the importance of updating older content to keep it relevant and leveraging competitor insights, community discussions, and support queries to generate new ideas. His agency primarily serves Series A and B developer-focused companies, including API-driven tools, and he encourages founders to start small, iterate, and optimize over time. More information can be found at draft.dev or via email at Carl@draft.dev.
Quotes
“Developers hate cold emails and spammy pop-ups. Educational, practical content is the way to get in front of them.”
“If your developers are already busy building your product, you can’t expect them to write all your content. Scaling content production often requires outside help.”
“A good baseline is one piece of content per week. Consistency matters more than trying to do everything at once.”
“Update your old content and re-promote it. Fresh, current content keeps traffic up and helps you compete with outdated guides online.”
Resources
- DRAFT.DEV: SCALE YOUR TECHNICAL MARKETING CONTENT
- Karl Hughes: Buying and Scaling Digital Service Businesses
- Connect with Karl Hughes on LinkedIn
Podcast: Play in new window | Download (Duration: 20:33 — 19.0MB) | Embed
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823- Marketing Funnels, Pricing and More- How To Sell A Marketing Funnel For 5 Figures with Mike Killen
Mike Killen is the best-selling author of "Five Figure Funnels" and the founder of Sell Your Service. He is obsessed with helping funnel builders and marketing agencies increase their prices and define their niche. Today, Mike shares his journey of starting an agency, finding success in a specific niche, and then pivoting to teaching others how to sell high-ticket marketing funnels. He discusses the importance of niching down, setting the right price point, and building a scalable business model through products, services, and a community.
In this episode of Marketer of the Day, Mike explains the six components essential to raising prices and selling five-figure funnels: defining a niche, setting the price first, building assets, establishing authority, generating attention, and taking consistent action. He emphasizes that high-ticket offers work as both revenue drivers and qualification tools, ensuring clients who need more support can transition into premium, done-for-you services. Mike also highlights the importance of self-confidence, encouraging entrepreneurs to sell before they build, focus on outcomes rather than comparisons, and trust their own expertise. He shares his book Five Figure Funnels, and points listeners to SellYourService.co.uk and the corresponding Facebook group for further resources and community support.
Quotes
“You have to release your first product as the most expensive model. Price has nothing to do with experience; it’s about the value you deliver.”
“Done-for-you services are qualifiers. If someone struggles with your course, that’s not failure—it’s an opportunity for them to get more help.”
“Have courage, commit, and take action. Sell before you build, charge what you’re worth, and trust yourself.”
“You don’t scale businesses; you scale the idea. Focus on a core problem and a hyper-specific niche to grow effectively.”
Resources
- Sell Your Service: We motivate funnel builders to increase their prices, define a niche and sell marketing funnels for five figures +
- Subscribe to Sell Your Service on YouTube
- Follow Mike Killen on Facebook
- Connect with Mike Killen on Linkedin
- Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience by Mike Killen on Amazon
Podcast: Play in new window | Download (Duration: 31:36 — 29.1MB) | Embed
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822: Enjoy the Rollercoaster ride of Facebook Ads: Make The Breakneck World of Ad Management Easy with Jody Milward
Jody Milward is an accidental entrepreneur who has built a seven-figure business. She shares her exciting entrepreneurial journey, going from a receptionist at the Queensland Health department to becoming a successful female business owner. Today, Jody discusses her passion for Facebook ads and how it has opened up opportunities for people like her to achieve the lifestyle they once thought was unattainable. She emphasizes the importance of consistent action, learning valuable skills, and not settling for the status quo.
In this episode of Marketer of the Day, Jody shares her expertise in Facebook ad strategy, management, and compliance. She explains how small, consistent actions like engagement and video campaigns, proper retargeting, and building brand awareness can outperform impulsive ad spending. She emphasizes understanding Facebook’s policies, including avoiding risky claims or emotionally negative language, and leveraging compliant content to nurture leads. Jody also runs a boutique ad agency and offers coaching and certification for other ad managers, connecting businesses to expert support through FindYourAdManager.com. For newcomers, she provides a practical entry point with her Client Attraction Code program, demonstrating how to build audiences and run low-cost, high-impact campaigns.
Quotes
“I just suddenly had a fire that led inside me to say, ‘There’s something more than just the nine to five.’”
“Facebook ads give any business the ability to dominate their niche without tens of thousands of dollars in TV commercials.”
“Before anyone launches an ad, always check the Facebook terms—compliance is key, or your account can be shut down in minutes.”
“Consistent action, building brand awareness, and retargeting are what make Facebook ads truly work, not just throwing money at them.”
Resources
- Jody Milward: Become a Successful Facebook Ad Manager and Live Your Dream Life
- Find Your Ad Manager: Tap Into The Premier Community Of Ad Strategists Exclusively For The Coaching And Course Creator Niche
- Jody Milward on Facebook
- Connect Jody Milward on LinkedIn
Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed
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821: Activate Your Copywriter Brain: Expanding Business Growth with Mike Giannulis
Mike Giannulis is an experienced entrepreneur who has been in the internet marketing space for nearly 20 years. He acquires and scales other businesses, particularly in the health and supplement industries. Mike has a wealth of knowledge and experience in areas like copywriting, marketing, and business growth strategies. Today, Mike shares insights on how he and his partners approach acquiring and scaling companies. He discusses tactics like optimizing upsells, improving email sequences, and leveraging paid traffic to drive growth.
In this episode of Marketer of the Day, Mike shares his current work in business acquisition, growth strategy, and modern copywriting. He highlights the importance of “fast food copywriting” using swipe files and templates to create content quickly, as well as converting goals into actionable projects to ensure consistent progress. Mike emphasizes understanding the prospect’s psychology, leveraging modular content for sales, and continuously stacking complementary skills to create market differentiation. He also discussed upcoming projects, including his AI-powered copywriting tool, ProntoWrite.com, and encouraged listeners to explore OnlyOneMike.com for additional insights. Key takeaways include prioritizing consistency over motivation, using structured processes to execute goals, and the value of curiosity and experimentation in both marketing and business operations.
Quotes
“A good copywriter knows the rules. A great copywriter knows the prospect.”
“Motivation is just an emotional opt-out; consistency is what drives success.”
“Goals are just headlines with deadlines. Convert them into projects and focus on the steps.”
“Small, simple changes—upsells, pricing tweaks, follow-ups—can multiply revenue faster than flashy hacks.”
Resources
- Copywriter Brain: Welcome Marketer of the Day Podcast Listeners
- Pronto Write: Content In A Click
- Only One Mike: I help Leaders & Entrepreneurs live better lives and build bigger businesses.
- Mike Giannulis: Mike Giannulis Productivity Blog
- Follow Mike Giannulis on Facebook
- Connect with Mike Giannulis on LinkedIn
Podcast: Play in new window | Download (Duration: 37:15 — 34.3MB) | Embed
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820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy
Mickie Kennedy is the founder of e.releases, a press release service that helps small businesses, authors, and startups increase their visibility and credibility. With over 22 years of experience in the industry, Mickie has become an expert in leveraging press releases to help his clients gain media attention and drive business results. Today, Mickie talks about the power of press releases, emphasizing the importance of strategically choosing what to announce rather than simply sharing internal updates.
In this episode of Marketer of the Day, Mickey explains how businesses can leverage press releases to gain media coverage, increase traffic, and grow revenue. He highlights practical strategies such as creating surveys, co-branding with trade associations, and pitching contrarian viewpoints to attract journalist attention. Mickey also details press release distribution, noting that quality services like E-Releases offer national reach at affordable prices compared with standard newswires. He encourages a long-term approach with multiple releases per campaign, stressing the importance of strategic planning and iteration. Listeners are invited to access his free one-hour masterclass at E-Releases.com/plan, which outlines eight proven press release strategies to implement in their businesses.
Quotes
“The press release should not be self-serving; the goal of your announcement should serve the journalist.”
“If you can find a contrarian viewpoint or a unique story, you stand a much higher chance of getting media pickup.”
“Every business has something that differentiates it, even if it’s just culture or customer service—find your USP.”
“PR has so much leverage capability: for a little effort, time, and money, you can get 20, 40, 200 times what you spend.”
Resources
- e.releases: Best Press Release Distribution Service for Small Businesses
- Follow Mickie Kennedy on Facebook
- Connect with Mickie Kennedy on LinkedIn
- Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention by Mickie Kennedy on Amazon
- Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention Kindle Edition by Mickie Kennedy on Amazon
Podcast: Play in new window | Download (Duration: 28:47 — 26.5MB) | Embed
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819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan
Mark Colgan is the co-founder of Speak On Podcast, entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies. With 13 years of experience in B2B sales, marketing, and recruitment, Mark has created the Cold Email Bootcamp course and the Sales Impact Academy course. Today, Mark discusses his focus on speaking on podcasts to help people get their message out there, as well as the challenges and benefits of leveraging this medium for business growth.
In this episode of Marketer of the Day, Mark shares insights into his Speak on Podcast service, detailing how his team helps clients secure high-quality podcast placements and navigate the complexities of preparation, follow-up, and audience targeting. The process includes onboarding, creating a personalized media kit landing page, conducting test interviews, providing presentation coaching, and managing ongoing follow-ups with podcast hosts. Clients typically participate in 24 targeted podcasts over a six-month campaign, resulting in evergreen exposure and measurable impact on business growth. Mark emphasizes tracking results, building relationships, and refining messaging while celebrating small wins, and invites listeners to schedule a strategy session at SpeakOnPodcast.com/strategy to plan their own podcast campaign.
Quotes
“What’s obvious to you is often amazing to others.”
“They don’t know what they don’t know. Even if you forget five things, the audience isn’t going to notice.”
“We give a shit. We care about the relevancy of the podcasts and the experience for both the host and our customers.”
“Podcasting is such an evergreen channel—people are discovering interviews months or even years later.”
Resources
Podcast: Play in new window | Download (Duration: 33:47 — 31.1MB) | Embed
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818: Dive into Marketing Fundamentals and Create the Right Plan to Make Your Business Fun and Easy with Tim Fitzpatrick
Tim Fitzpatrick is an entrepreneur and business owner with expertise in marketing and business growth. He has a passion for helping entrepreneurs and small business owners succeed. As the founder of Rialto Marketing, Tim shares his insights on marketing fundamentals and strategies to help businesses grow and thrive. Today, Tim discusses the importance of understanding your target market, crafting effective messaging, and having a solid marketing plan in place to achieve consistent and repeatable results.
In this episode of Marketer of the Day, Tim shares his philosophy on marketing fundamentals and the “marketing strategy trilogy”: understanding your target market, crafting clear messaging, and having a plan to deliver that message. He demonstrates how focusing on these fundamentals eliminates guesswork, reduces distractions, and increases repeatable results, using real-world examples of clients who refocused on ideal clients to drive profitability and satisfaction. Tim also emphasizes tracking three key metrics—leads generated, lead sources, and conversions—to make informed decisions and optimize performance. Listeners are encouraged to explore free resources and templates at RealityMarketing.com/marketer-of-the-day and to schedule a consultation for guidance on implementing these strategies effectively.
Quotes
“Just don’t compare yourself to others. If you compare yourself to others, you are never going to be happy. That goes in life and with marketing.”
“If you know what your priorities are and you have clarity, it reduces stress and helps eliminate distraction.”
“Your business is evolving. Fundamentals aren’t set in stone—you need to revisit them to make sure you’re still on track.”
“So many people skip the fundamentals—they’re not cool, they’re not sexy—but they lay the foundation for you to build the rest of your marketing house from.”
Resources
Podcast: Play in new window | Download (Duration: 34:27 — 31.7MB) | Embed
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817: Bank on Yourself: Grow Wealth and Take Control of Your Financial Life with Sarry Ibrahim
Sarry Ibrahim is a financial planner and member of the Bank on Yourself organization. He helps real estate investors, business owners, and employees grow safe and predictable wealth using a financial strategy that has been around for 160 years. Today, Sarry shares his passion for helping clients grow wealth predictably without taking unnecessary risks. He explains the "Bank on Yourself" concept, which involves using dividend-paying whole life insurance to mitigate interest payments, market risks, and taxes.
In this episode of Marketer of the Day, Sarry discusses his work with Finn Asset Protection, helping real estate investors, business owners, and employees grow wealth safely and predictably using the Bank on Yourself strategy. This approach leverages dividend-paying whole life insurance to build cash value, provide borrowing power, and mitigate market, tax, and interest risks. He emphasizes coaching, personalized planning, and creating structures that support disciplined saving and financial growth. Sarry highlights resources such as the podcast Thinking Like a Bank and the books Becoming Your Own Banker by Nelson Nash and The Bank on Yourself Revolution by Pamela Yellen. Key takeaways include the importance of thinking like a bank, creating intentional obstacles to prevent impulsive spending, and integrating logic with emotion in financial decision-making.
Quotes
“I look at failure as almost an opportunity to learn from it; it’s like a wake-up call to improve and pivot in a different direction.”
“Think like a bank. Don’t just think like a consumer; handle your money and financial decisions like a corporation.”
“Entrepreneurship starts with emotion, but you need logic to back up your decisions—both have to work together.”
“Adding intentional obstacles between you and your money can dramatically increase your chances of saving.”
Resources
- Financial Asset Protection: Grow your money safely, predictably, and guaranteed!
- Connect with Sarry Ibrahim, MBA, LTCP on LinkedIn
- Sarry Ibrahim's Book: Bank on Yourself with Sarry Ibrahim
Podcast: Play in new window | Download (Duration: 30:25 — 28.0MB) | Embed
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816: Thrive During Chaos and Uncertainty: Use Discipline and Organization to Grow Your Business with John F. Kennedy
John F. Kennedy is a certified financial planner and the co-founder of CandorPath, a financial planning firm. He is also the host of the "Above Board with CandorPath" podcast, where he and his business partner discuss topics related to business, finance, and personal growth. Today, John discusses the importance of being organized and disciplined, especially during times of chaos and uncertainty. He emphasizes the value of having a plan and sticking to it, even when it's difficult, as it can provide a sense of stability and control amidst the unpredictability of life.
In this episode of Marketer of the Day, John discusses his podcast, Aboveboard with Candor Path, which provides accessible financial guidance for entrepreneurs and business owners. The show combines practical financial education with discussions on life, business partnerships, and personal growth. John highlights episodes like Lessons in Business Partnership and The Sentient Life, which explore collaborative teamwork and finding awareness through travel. Key takeaways include embracing discipline, confronting financial fears, choosing positivity over negativity, and leveraging education through approachable dialogue. Resources mentioned include CandorPath.com, social media handles @CandorPath, and the podcast Aboveboard with Candor Path.
Quotes
“Having discipline, following the rules you set for yourself, creates sanity when there’s chaos around you.”
“Money anxiety is common, but leaning into the situation instead of avoiding it is how you get better.”
“Business partnerships can multiply your impact—one plus one can equal three if you leverage the team correctly.”
“Choosing positivity is harder than being negative, but it leads to better outcomes in the long run.”
Resources
- CandorPath Financial: An Ensemble Approach to Financial Planning
- Follow CandorPath Financial on Facebook
- Connect with John Kennedy, CFP on LinkedIn
- Subscribe to the Above Board Podcast hosted by CandorPath Financial on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:54 — 30.3MB) | Embed
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815: Behavioral Change: Improve Your Marketing and Grow Revenue with Sean Doyle
Sean Doyle is the principal at FitzMartin Inc, a leading consultancy focused on sales, marketing, and management services for B2B companies. He is also the author of the book "Shift," which provides practical advice for executives in charge of marketing but not trained for the task. Today, Sean discussed the importance of the "middle of the funnel" in marketing, emphasizing the need to focus on the specific needs of your top 150 prospects rather than casting a wide net. He shared his expertise on using digital marketing tools to effectively communicate with high-value customers throughout the sales cycle.
In this episode of Marketer of the Day, Sean shares insights on applying cognitive marketing principles, behavioral science, and sales-first strategies to grow revenue. He highlights the importance of collaboration between marketing and sales teams, investing in late-stage sales support, and “selling backwards” by prioritizing the top 150 high-value prospects. Sean’s book, Shift, provides 19 practical ideas for executives in charge of marketing, particularly those not formally trained in the field, to optimize marketing performance and drive growth. Key takeaways include leveraging behavioral insights to guide prospects, customizing communication for maximum relevance, and using digital marketing as a measurable tool to support sales and long-term business success. Resources mentioned include his websites SeanM.Doyle.com, FitzMartin.com, and Shift on Amazon.
Quotes
“Marketing today is incredibly personable, clear, relevant, and sales-driven—if you know how to apply it at the right stage of the funnel.”
“Stop talking about yourself. Talk about their needs. That’s how you help someone change to a better solution.”
“The middle of the funnel is the gold—it’s the handoff between marketing and sales, where the most return is waiting to be unlocked.”
“Selling backwards means starting with the prospects who matter most, addressing their specific pain points, and then working your way outward.”
Resources
- Sean M Doyle: Author, Speaker And Advisor Helping Small-business Owners Improve Their Marketing To Help Sell More, To More Profitable Customers.
- FitzMartin: Accelerating B2B Business Growth with Behavioral Science
- Connect with Sean M Doyle on LinkedIn
- Get a copy of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean M. Doyle on Amazon
Podcast: Play in new window | Download (Duration: 27:24 — 25.3MB) | Embed
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814: Grow Your Business While Nurturing Your Family Like A Boss Mom with Dana Malstaff
Dana Malstaff is the founder of Boss Mom, author of “Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro,” the creator of the Nurture to Convert Society, and a mother, author, podcaster, content strategist, template architect, blindspot reducer, engagement facilitator, and movement maker. Today, Dana talks about the challenges of being a busy mom running a successful business, sharing strategies for managing unpredictable schedules, prioritizing tasks, and building sustainable systems that don't require constant attention.
In this episode of Marketer of the Day, Dana discusses her work with Boss Mom and the Nurture to Convert Society, a membership program designed to help mom entrepreneurs build evergreen systems that automate marketing and sales. She shares how her system enables members to focus on serving clients while minimizing time spent on repetitive sales tasks, leading to measurable results such as first $10k months. Dana also highlights common mistakes in marketing, including inconsistent messaging, and provides strategies to scale businesses efficiently. Key takeaways include the importance of prioritizing high-impact tasks, creating repeatable systems, and cultivating discipline to achieve consistent results. Resources mentioned include her books Boss Mom and Climb Your Own Ladder, her podcast, and the Boss Mom community at boss-mom.com.
Quotes
“Chaos isn’t chaos; it’s just unpredictability. Learn to be flexible and agile, and suddenly it’s just a normal Friday morning.”
“Stop putting content out for the sake of content. Consistency of messaging is key, not consistency of content.”
“Discipline is more important than motivation. Action creates motivation, and that’s what puts you lightyears ahead.”
“Prioritize your actions, not your time. Use the small pockets of opportunity to get things done, and you’ll be productive no matter what life throws at you.”
Resources
- Boss-Mom: The Top Voice and Resource for Moms with Businesses
- Follow Dana Malstaff on Facebook
- Connect with Dana Malstaff on LinkedIn
- Get a copy of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro by Dana Malstaff on Amazon
Podcast: Play in new window | Download (Duration: 32:51 — 30.3MB) | Embed
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813: Every Entrepreneur’s Dream: Reach More People, Generate, and Unlock More Profits with John Meese
John Meese is the author of the book "Survive and Thrive: How to Build a Profitable Business in Any Economy." He is also the CEO of CoWork and the Co-Founder of Notable. Today, John discusses strategies for building a successful business during times of economic uncertainty, including the importance of adapting to changing customer needs and creating real solutions to real problems.
In this episode of Marketer of the Day, John discusses his book Survive and Thrive: How to Build a Profitable Business in Any Economy and shares actionable insights for entrepreneurs. He highlights the importance of creating value through a three-product strategy: gateway products to attract customers, continuity products to maintain engagement, and flagship products to showcase the full transformation. John stresses the shift from the “age of information” to the “age of insight,” where distilled, actionable solutions matter more than raw data. He illustrates his points with examples from Amazon’s one-click checkout and Notable’s WordPress themes designed for live content, emphasizing empathy, human-centered solutions, and building trust with customers. The episode underscores the principle that successful businesses prioritize solving real problems and delivering measurable value.
Quotes
“Business is built on creating a real solution to a real problem for real people.”
“Empathy isn’t an on/off switch; it’s a skill you can cultivate to understand how your customers think and feel.”
“Gateway, continuity, and flagship products give structure to your offerings and make it clear what your customers’ path looks like.”
“We’ve moved from the age of information to the age of insight; people don’t want more information—they want distilled solutions that get results.”
Resources
- John Meese: Get a FREE Crash Course on how to Sell Your Smarts without losing your soul
- Connect with John Meese on LinkedIn
- Get a copy of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese on Amazon
Podcast: Play in new window | Download (Duration: 38:26 — 35.4MB) | Embed
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812: Graphic Rhythm: Disrupting How You Create Graphics of All Kinds with Ian Bower
Ian Bower is the owner of Graphic Rhythm, a design agency that is revolutionizing how businesses obtain graphic design services. Graphic Rhythm allows companies to access high-quality, on-demand design assets without the hassle of hiring individual freelancers. Ian has also built other businesses around design, copywriting, and Amazon Marketplace selling. Today, Ian talks about his focus on growing Graphic Rhythm over the past 6-12 months. He explains Graphic Rhythm's approach to providing design services, catering to businesses of all sizes with a "full-stack" model that offers both daily design work and more comprehensive creative direction.
In this episode of Marketer of the Day, Ian shares how Graphic Rhythm disrupts traditional graphic services by providing flexible solutions that scale with client needs. He explains the difference between production designers and creative directors, the importance of maximizing content from existing sources such as blogs, podcasts, and social media, and the benefits of using a credit-based system to manage requests and turnaround times. Ian also highlights untapped opportunities for graphics, including loyalty programs, packaging, and email campaigns, emphasizing the value of consistent, professional visual representation to build authority and brand presence. Listeners are encouraged to explore GraphicRhythm.com to see the service in action and access potential discounts.
Quotes
“You can appear bigger than you are and build authority through good graphic design—consistent, professional visuals make all the difference.”
“One piece of content can become a dozen different posts, emails, or videos; it’s about maximizing every asset your business already has.”
“Production designers execute your ideas really well, but if you want to synthesize half-baked concepts into something creative, that’s when a creative director is needed.”
“Our subscription model gives you clear, predictable output with design credits, so you know exactly how much design work you’re getting each month.”
Resources
- Graphic Rhythm: Conversion-Focused Graphics for Amazon Designed To Crush Objections and Help You Sell More and Rank Better
- Follow Graphic Rhythm on Facebook
- Follow Graphic Rhythm on LinkedIn
- Connect with Ian Bower on LinkedIn
Podcast: Play in new window | Download (Duration: 24:34 — 22.7MB) | Embed
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811: Tap into the Michelangelo Mindset and Get What You Want by Subtraction with Dr. Mark Goulston
Dr. Mark Goulston is a renowned psychiatrist, author, and podcast host. He is the co-author of 9 books, including the top book on listening in the world, "Just Listen." Dr. Goulston also hosts the "My Wake Up Call" podcast, where he interviews influential guests. Today, Dr. Goulston discusses the "Michelangelo Mindset," which he describes as the "apple of personal and professional development." He explains how this mindset, inspired by Michelangelo's sculpting process, can help individuals and businesses carve away everything that isn't serving them to realize their true potential and success.
In this episode of Marketer of the Day, Dr. Goulston explains the Michelangelo Mindset and its applications in marketing, leadership, and communication. He emphasizes listening for what people truly want rather than pushing one’s own agenda, using the metaphor of sculpting David by removing everything that isn’t essential. He shares practical strategies for pitching investors, engaging customers, and attracting top talent, highlighting the importance of triggering “Wow” moments, reducing clutter, and focusing on immediate, actionable value. His work includes coaching startups through an international accelerator, as well as sharing insights from his books, public speaking, and online resources at MichelangeloMindset.com and LinkedIn.
Quotes
“Inside every customer is someone who wants to buy—don’t sell them; inside every investor is someone who wants to give—don’t push, just sculpt away everything that isn’t essential.”
“Focus on what people are listening for, not what you want to say; when you give them what they’re looking for, they give you their mind for an hour.”
“Wow, yes moments break through clutter—they make people pay attention, act, and remember you.”
“The Michelangelo Mindset is about carving away everything that isn’t serving the result you want, whether it’s in business, relationships, or personal growth.”
Resources
- Follow Dr. Mark Goulston on Facebook
- Connect with Dr. Mark Goulston on LinkedIn
- Subscribe to My Wakeup Call with Dr. Mark Goulston on Apple Podcasts
- Browse Dr. Mark Goulston's Published Books on Amazon
Podcast: Play in new window | Download (Duration: 32:44 — 30.2MB) | Embed
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810: Scale Your Business, Generate Revenue, Profitability, and Establish Your Reputation with Daniel Snow
Daniel Snow is the founder of The Snow Agency, a performance and social media marketing agency that helps disrupt the e-commerce landscape for direct-to-consumer (DTC) brands. With over 3.5 years of experience launching and scaling numerous viral e-commerce brands, Daniel has generated over $50 million in revenue. Today, Daniel talks about his passion for growth, both for his agency and his clients. He shares insights on the challenges and strategies involved in rapidly scaling an agency, including the importance of building a strong team and infrastructure to support that growth.
In this episode of Marketer of the Day, Daniel discusses his work scaling e-commerce brands and managing The Snow Agency. He highlights the importance of content creation, proper inventory and fulfillment management, and client collaboration to achieve rapid revenue growth. Notable case studies include Hollywood Hair Bar, which grew from $30K to $25 million in annual revenue with Daniel’s guidance. Daniel emphasizes that growth requires disciplined execution, being open to advice, and building strong internal teams. Listeners can follow his insights and updates via The Snow Agency website, Twitter (@imdanSnow), Instagram (@dapper), or email (Dan@thesnowagency.com).
Quotes
“Growth is what makes me feel fulfilled, personally and professionally—solving problems and seeing the impact on clients is what drives me.”
“The most common mistake is when brands don’t take advice, waiting too long to act, which often leads to failure.”
“Content is truly the single greatest bottleneck for advertising—you need constant, platform-specific content to test and scale effectively.”
“You hire us to allow us to do what we do best; the clients who trust and implement our guidance see the fastest growth.”
Resources
- The Snow Agency: Social Media and Influencer Agency. Growing great brands through award-winning social media and influencer marketing.
- Connect with Daniel Snow on LinkedIn
Podcast: Play in new window | Download (Duration: 26:22 — 24.3MB) | Embed
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809: Open Playbook Revisited: Leadership, Self-Awareness, Relationship Building, and Coaching with Larry Dodd
Larry Dodd is the founder of OpenPlaybook, a company that specializes in strengths-based leadership and team building. Larry has extensive experience in the accounting and finance industry, as well as in the sports industry, where he has worked with a major league baseball team. Today, Larry shares his approach to leadership, which focuses on helping companies and organizations unlock their full potential by leveraging the strengths of their team members.
In this episode of Marketer of the Day, Larry discusses his Open Playbook framework, which helps leaders identify their inherent strengths, develop effective communication and management strategies, and mentor others to build strong organizational cultures. He highlights the three playbooks—self-awareness, developing your own approach, and giving your playbook away—as tools to maximize leadership impact. Larry draws on his experience using Gallup CliftonStrengths assessments and shares insights on guiding teams, building culture, and mentoring future leaders. Notable projects include writing for Your Brains Magazine, developing a documentary, and producing a virtual product for Open Playbook, all aimed at scaling leadership development and creating lasting organizational impact.
Quotes
“It starts by knowing your own playbook. Once you have that foundation, you can understand and appreciate differences in others and build stronger teams.”
“The effective leader leaves awake leaders behind them—they grow people, they share their experiences, and they create a culture of development.”
“Sharing stories of your wins and your failures allows others to learn faster and helps build confidence and capability within your team.”
“Step back, examine your strengths, and build from them—it allows you to make better decisions and create a more fulfilling experience as a leader.”
Resources
- OpenPlaybook: Driving successful strategic change through strengths-based leadership, team building and execution
- Follow OpenPlaybook on Facebook
- Connect with Larry Dodd on LinkedIn
Podcast: Play in new window | Download (Duration: 34:43 — 32.0MB) | Embed
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808: How Digital Marketing Expands Your Dental Practice with Chris Pistorius
Chris Pistorius is the founder of KickStart Dental Marketing, a top-rated dental marketing company, and the host of The Dental Marketing Podcast. With over 12 years of experience in the dental industry, Chris and his team help dentists grow their practices through digital marketing strategies. Today, Chris discusses the challenges dentists face in navigating the complex world of online marketing, and how KickStart Dental Marketing can help them stand out, attract new patients, and build a strong online presence.
In this episode of Marketer of the Day, Chris discusses actionable strategies for dental practices to generate leads, retain patients, and optimize marketing efforts. He shares examples of low-hanging opportunities such as advertising on platforms like Nextdoor and implementing automated lead follow-ups that connect prospective patients within one minute. He highlights the importance of creating targeted landing pages for specific services and streamlining front desk processes to maximize conversions. Chris also recounts success stories where struggling practices rebounded and even expanded under his guidance. To learn more or schedule a free strategy session, visit KickstartDental.com.
Quotes
“The worst thing a dental practice can do is nothing—digital marketing is where people are finding new dentists, and visibility alone isn’t enough; you need a reason for them to choose you.”
“Every client has a unique selling proposition, and it’s our job to uncover it and show what makes them different from every other dentist in town.”
“We built a system that can connect a lead to the front desk within one minute—speed of response drives huge conversion rates.”
“Take action—doing nothing isn’t going to grow your business. Even small steps consistently taken will move the needle.”
Resources
- KickStart Dental Marketing: Marketing for dental & orthodontic practices THAT are looking to grow
- Follow KickStart Dental Marketing on Facebook
- Follow Chris Pistorius on Twitter
- Connect with Chris Pistorius on LinkedIn
- Subscribe to The Dental Marketing Podcast
Podcast: Play in new window | Download (Duration: 23:25 — 21.6MB) | Embed
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807: Communicate Effectively Using Leadership and Emotional Intelligence with Susan Schwartz
Susan Schwartz is a leadership and management coach, speaker, and author of “Creating a Greater Whole.” She equips professionals who are moving into manager and partner tracks to develop the necessary skills to build better relationships and communicate effectively. Today, Susan talks about emotional intelligence, which she describes as an external tool that helps you observe situations and choose how to respond appropriately. She emphasizes the value of self-reflection, building a balanced team, and practicing emotional intelligence skills to become a more effective leader.
In this episode of Marketer of the Day, Susan explains how leaders can apply emotional intelligence to build more cohesive, high-functioning teams and improve organizational outcomes. She provides strategies for stress management, balancing strengths and weaknesses within teams, and creating environments where employees feel empowered to solve problems and contribute creatively. Susan illustrates these concepts with examples of resolving interdepartmental conflicts and mentoring managers to recognize their influence on team behavior. She encourages leaders to listen to understand, clarify responsibilities, and continually revisit processes as organizations evolve. To learn more or connect with Susan, visit her at SGS@RiverBridgeGroup.com or follow her on LinkedIn.
Quotes
“Emotional intelligence is how you see the world and how other people see you—it’s observing the situation and choosing the appropriate response.”
“Leadership is not a solo sport; your strength comes from giving confidence to your team and collaborating to achieve shared goals.”
“Listening to understand, rather than listening to respond, allows your team to solve problems and grow independently.”
“The more you practice emotional intelligence, the more natural it becomes, enabling you to make strong choices and build collaborative, constructive teams.”
Resources
- The River Birch Group: Transforming expert professionals into emotionally intelligent leaders
- Connect with Susan Schwartz, MA PMP on LinkedIn
- Creating a Greater Whole: A Project Manager’s Guide to Becoming a Leader (Best Practices in Portfolio, Program, and Project Management) by Susan Schwartz on Amazon
Podcast: Play in new window | Download (Duration: 30:34 — 28.2MB) | Embed
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806: Grow Your E-Commerce Brand Beyond $20,000 Ad Spend with Tim Keen
Tim Keen is the co-founder of Loop Club, an agency that works exclusively with Shopify e-commerce brands to drive aggressive growth. With over $100 million in paid media spend under their belt, Tim and his team have extensive expertise in helping businesses of all sizes scale rapidly. Today, Tim discusses the current state of the e-commerce industry, highlighting the challenges brands are facing due to changes in privacy regulations and the importance of focusing on marketing fundamentals like creative optimization and data collection to stay ahead of the curve.
In this episode of Marketer of the Day, Tim explains how e-commerce brands can thrive in a fast-moving ecosystem by combining classic marketing principles with innovative tactics. He stresses the importance of creative execution in ads, using engaging visuals, clear messaging, and mobile-optimized formats. Tim highlights trends such as personalization, early-stage lead generation, and borrowing techniques from the SaaS sector to enhance e-commerce marketing. He also shares case studies, like helping a client scale from $30–50K per month to a million-dollar Q4 through smart optimizations across Facebook, Google, and email channels. To learn more, visit loop.club to explore their services and schedule a consultation.
Quotes
“The fundamentals of marketing have never been more important: a clear value proposition, compelling creative, and a reason for customers to buy still move the needle.”
“Creative is the biggest piece most people are still sleeping on—if your ad doesn’t grab attention in the first three seconds, it’s already lost.”
“Incremental optimizations—better creative, customer reviews, remarketing lists—compound to create exponential growth in your business.”
“Collecting customer data early and providing value at every stage is the key to personalization and sustainable growth in e-commerce.”
Resources
- Loop Club: 🚨ATTENTION ecommerce BRANDS🚨 Your agency has no idea what they’re doing.
- Connect with Tim Keen on LinkedIn
Podcast: Play in new window | Download (Duration: 26:00 — 24.0MB) | Embed
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805: Today’s Marketing Issues and Solutions with The Brand Leader Kyle Duford
Kyle Duford is an executive from The Brand Leader specializing in crafting outstanding experiences for global brands. He has worked with companies like PowerBar, Nike, Dr. Martens, and Lululemon, giving him a wealth of experience in the marketing industry. Today, Kyle talks about the importance of brands rebuilding and repositioning themselves in the post-pandemic landscape. He emphasizes the need for clear internal communication and understanding one's core mission and values before effectively communicating that to customers.
In this episode of Marketer of the Day, Kyle discusses the critical role of strategic branding and design in helping businesses differentiate themselves and reach their goals. He highlights trends such as the post-pandemic shift in consumer behavior, the rise of social media platforms like TikTok for marketing, and the balance between calculated risk and caution in brand communication. His agency, The Brand Leader, focuses on strategy, design, and identity systems, emphasizing the holistic aspects of branding beyond just logos or visual assets. Kyle also recommends resources like The Ultimate Guide to Rebranding, available on thebrandleader.com, as a tool for businesses seeking guidance on brand strategy and positioning.
Quotes
“If you don’t understand who you are internally, the market will tell you who you are—and you may fall flat if you’re not ready to respond.”
“A brand isn’t just a logo; it’s an emotional connection between a business and its customers, built across every touchpoint.”
“Before you rebrand or reposition, ask yourself why you need to change—don’t make arbitrary decisions based on competitors or trends.”
“The pandemic forced businesses to pivot, and those who stayed true to their mission while adapting strategically are the ones coming out stronger.”
Resources
- The Brand Leader: We Grow Brands and Help Gain Ownable Market Share
- Follow The Brand Leader on Facebook
- Follow The Brand Leader on LinkedIn
- Connect with Kyle Duford on LinkedIn
Podcast: Play in new window | Download (Duration: 23:31 — 21.7MB) | Embed
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804: Start a Podcast: A Bright Future in Podcasting with Rob Greenlee
Rob Greenlee is the Vice President of Content and Partnerships at Libsyn, one of the leading podcast hosting platforms. He is also the host of the New Media Show. With over 17 years of experience in the podcasting industry, Greenlee has been at the forefront of the medium's growth and development. Today, Rob discusses the evolution of the podcasting landscape, particularly in the wake of the pandemic, and shares his insights on what it takes to create a successful and sustainable podcast.
In this episode of Marketer of the Day, Rob discusses his current work with Libsyn, one of the first podcast hosting platforms, and his ongoing co-hosting of the New Media Show. He emphasizes the importance of defining goals, understanding your audience, and using technology to enable creativity rather than hinder it. Rob highlights the value of starting with a focused niche and expanding thoughtfully as your community grows, as well as leveraging live events and hybrid formats to engage audiences. Key takeaways include the necessity of consistency, adaptability, and collaboration in content creation, and the potential for podcasts to serve as a core medium within a broader content strategy.
Quotes
“Podcasting is not a magic bullet—it takes consistent effort, audience engagement, and understanding your goals to succeed.”
“Start with a niche focus, then expand thoughtfully; content should grow with your audience, not fragment it.”
“Technology should enable better connections between people, not become an obstacle to content creation.”
“Content creation—whether podcasting, video, or social media—can transform your career if you align it with your objectives.”
Resources
- Libsyn: Grow Your Audience. Track Your Success. Make Money.
- Rob Greenlee: Host, Spoken Life Show, Co-Host, New Media Show, Host, Trust Factor and Host, Podcast Tips with Rob Greenlee
- Follow Rob Greenlee on Facebook
- Connect with Rob Greenlee on LinkedIn
- Subscribe to New Media Show hosted by Todd Cochrane & Rob Greenlee on Apple Podcasts
Podcast: Play in new window | Download (Duration: 44:00 — 40.5MB) | Embed
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803: Learn and Convert Information into Knowledge with Hannes Jordaan
Hannes Jordaan is an ERP software implementation expert who has overcome learning difficulties throughout his life. Today, he shares his strategies for optimizing his learning process and creating a successful career. Hannes further talks about the importance of finding personalized methods for consuming information, such as using audio and visual resources, as well as building a supportive network to help overcome challenges.
In this episode of Marketer of the Day, Hannes Jordaan shares his approach to overcoming learning difficulties and creating effective habits that support personal and professional growth. He emphasizes saying no to distractions, valuing your time, and celebrating small wins as essential strategies. Hannes is working on a support program to help others implement these techniques, encouraging people to optimize their processes, create routines, and develop a community for accountability and encouragement. His advice centers on actionable, simple strategies for building momentum, embracing imperfection, and finding personalized paths to learning and productivity. For more insights, listeners can visit hannesjordan.com to explore his work and upcoming initiatives.
Quotes
“Information sets us free, but you need to find the way that allows you to process it and convert it into knowledge.”
“Learning to say no is the biggest skill you can have—it allows you to focus on what truly matters and avoid overwhelm.”
“You don’t have to be perfect; celebrate the small wins and the tiny habits that compound over time.”
“Do it afraid. Take that step, be kind to yourself, and know there are people who will support you along the way.”
Resources
Podcast: Play in new window | Download (Duration: 29:42 — 27.4MB) | Embed
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802: The Code of Business Building: Marketing, Product Development, and Launches with Tracy Childers
Tracy Childers is an experienced internet marketer and software entrepreneur. He comes from a family of successful speakers and business owners - his father John Childers teaches people how to speak and sell from the stage, and his brother JJ Childers teaches asset protection and tax strategies. Today, Tracy talks about his background in software development and internet marketing, explaining how he transitioned from creating custom software for clients to building and selling his own software products.
In this episode of Marketer of the Day, Tracy Childers shares his approach to product development, software, and business scalability, emphasizing the importance of outsourcing and building systems. He discusses key projects like FLV Producer and WishList Member, showing how listening to customer feedback and improving usability drove their success. Tracy explains that success comes not from coding alone, but from combining marketing insight, customer understanding, and careful team management. He encourages creators to prototype, test, and refine their products while retaining focus on vision and end-user experience. For more information, he directs listeners to wishlistproducts.com, where they can explore his software offerings and community resources.
Quotes
“You don’t have to know how to code; you just have to get really good at explaining what you want.”
“Once a product is finished, it can sell over and over without you doing the work—set it up right, and it generates revenue while you focus on new ideas.”
“The magic formula is simple: does your visitor come to your site and say, ‘This is exactly what I was looking for’?”
“Having the right people is always key—you need to make sure what gets done is your vision and what the customers want.”
Resources
- WishList Products: Quickly Protect Your Content With WishList Member
- Connect with Tracy Childers on LinkedIn
Podcast: Play in new window | Download (Duration: 45:46 — 42.1MB) | Embed
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801: Stop Self-Sabotage and Learn to Be Positive Again with Eric Carder
Eric Carder is an expert in leadership and motivation. He has been focused on the concept of the "toxic mindset" and how it can hold people back from achieving their goals. Today, Eric discusses how negative self-talk, difficulty adapting to change, and relying on others for motivation can all contribute to a toxic mindset. He shares his strategies for overcoming these challenges, including the use of index cards to write down goals, problems, and solutions.
In this episode of Marketer of the Day, Eric Carder shares his current focus on helping entrepreneurs and business owners overcome self-sabotage, build strategic systems, and align actions with their long-term vision. He emphasizes the importance of breaking large goals into manageable steps, writing them down, and celebrating milestones to maintain momentum. Eric also highlights the need to ask for help and use support systems strategically rather than trying to handle everything alone. His work involves coaching, consulting, and developing systems that help companies acquire and retain ideal clients. For those interested in connecting with him or exploring his strategies further, he directs audiences to ericcarder.com, where consultations and guidance are available.
Quotes
“We are our own worst enemies. Everything starts in your brain—your outcomes reflect your thoughts.”
“You can’t consistently perform in a manner that’s inconsistent with the way you see yourself.”
“Celebrate small wins. Break your big goals into manageable steps so you don’t get overwhelmed.”
“Stop doing everything yourself. Ask for help—solitude is not the best thing in business or life.”
Resources
- Eric Carder: What would happen if you 10X your income in the next 3 years?
- Add Eric Carder as a Friend on Facebook
Podcast: Play in new window | Download (Duration: 28:50 — 26.6MB) | Embed
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800: From Zero to Hero: Business Coaching with David Cavanagh
David Cavanagh is a seasoned internet marketer and business coach. He started his journey in the online world by learning how to build websites and optimize them for search engines. Over the years, David has grown his expertise and now runs 12-day long workshops and weekly webinars to help newbies get started on the internet. Today, David shares his story of how he transitioned from a web designer to a sought-after speaker, sharing valuable insights on the importance of solving problems and addressing the questions of your target audience.
In this episode of Marketer of the Day, David explains how he transitioned from web designer to global speaker and coach, specializing in helping beginners get started online. He shares the importance of listening to your audience, answering their recurring questions, and creating solutions that address their real needs. David’s experience includes scaling his business through speaking engagements, webinars, and software demonstrations, using nervous enthusiasm and genuine problem-solving to engage audiences. Key takeaways include focusing on results over appearances, leveraging student feedback to refine content, and using repeated actions to build authority and trust. His resources and coaching programs can be explored at gettingstartedontheinternet.com and davidkavanaugh.com, where beginners can access structured guidance and support for launching their online ventures.
Quotes
“Just go out there and do something and make some money. Most people sit there procrastinating and never actually do anything.”
“If it’s converting and solving a problem, shut up about the design—it doesn’t matter if the site looks ugly.”
“Drop your ego. Your ego ain’t your amigo. Ask a question, shut up, listen, and truly solve the problem.”
“Your customers have already written most of your sales copy for you—you just need to pay attention and answer their questions.”
Resources
- Getting Started on The Internet: Discover the step by step, move by move way, to build an online business which makes you cash!
- David Cavanagh: Internet Business Coach
- Follow David Cavanagh on Facebook
- Connect with David Cavanagh on LinkedIn
Podcast: Play in new window | Download (Duration: 25:51 — 23.9MB) | Embed
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