Recent Updates
767: Rethink Academy: Understand Your Market to Build a Coaching Business and Achieve Passive Income with Jason Osborn
Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms.
In this episode of Marketer of the Day, Osborn discusses his work with Rethink Academy, focusing on helping individuals and businesses stand out in crowded markets by providing value first and building meaningful relationships. He stresses the importance of active income through personal service before creating passive income products, the need to position oneself uniquely in the market, and the power of patience and persistence. He also highlights practical strategies for engaging clients online, using LinkedIn effectively, and pivoting offers to match real-world demand. Osborn points listeners to the Rethink Social Media book, with the first four chapters available at RethinkGift.com, as a resource for learning and applying these strategies.
Quotes
“Letting yourself give space and time to succeed is critical. Sometimes it’ll happen in two weeks, sometimes it’ll take 18 months, but let it happen and allow it to grow.”
“Your first customer comes from leading with value, having a conversation, and focusing on how you can help them rather than how you can sell to them.”
“There’s always an upside to every downside; it’s about identifying the opportunities in a challenging situation and pivoting accordingly.”
“Move outside of a commodity-based market. Define what makes you different and continually add value to your clients, so you stand out in a crowded space.”
Resources
- Rethink Social Media: Stop wasting time. Start earning money. You'll be surprised how easy and effective this process is.
- ReThink Academy: make your move...
- Connect with Jason Osborn on LinkedIn
Podcast: Play in new window | Download (Duration: 27:18 — 25.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
766: Win the Hour, Win the Day to Escape the Grind of Time Management with Kris Ward
Kris Ward is an entrepreneur and marketing strategist with over 12 years of experience. She is the author of the book "Win the Hour, Win the Day," which focuses on time management and productivity strategies for business owners. Today, Kris shares her personal journey of transitioning from working 16-hour days to reducing her workload to just 6 hours, and how this shift allowed her to better support her husband during his battle with cancer.
Key takeaways include creating a “win team” to handle repetitive or administrative tasks, focusing on self-care to optimize productivity, and strategically using tools and systems to avoid feast-or-famine cycles. Ward also encourages small steps like screen capturing your workflow or creating short instructional videos to delegate work effectively, demonstrating that building efficiency doesn’t have to be expensive or complicated. She highlights that your role as an entrepreneur is akin to a maestro directing an orchestra—guiding the team to produce impactful results without doing every task yourself.
Ward provides resources at win the hour, win the day and freegiftfromchris.com, including giveaways and strategies to help entrepreneurs implement these principles.
Quotes
“Your business should support your life, not consume it.”
“Self-care is key—if you’re exhausted, your brain and your business suffer.”
“A team is the backbone of success—you can’t do it all yourself.”
“Being an entrepreneur isn’t about labor; it’s about creation and impact.”
“Small steps like screen capturing your tasks allow you to delegate and scale efficiently.”
Resources
- Win The Hour, Win The Day by Kris Ward
- Win The Hour, Win The Day: Get Out Of Your Own Way In Your Business!
- Connect with Kris Ward on LinkedIn
Podcast: Play in new window | Download (Duration: 21:30 — 19.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
765: Done For You Podcasting: Supercharge Your Podcast Using Video, Social Media, and Personal Communication
Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes.
Key strategies include posting consistently, inviting guests to share expertise, recording on video (even via Zoom), distributing episodes across multiple platforms (YouTube, LinkedIn, Facebook), re-promoting past episodes, and creating podcast notes that summarize key points with timestamps for SEO benefits. He also suggests creating social graphics, repurposing episodes into mini-books, following up with past guests for additional content, producing short thank-you videos for guests or listeners, and outsourcing tasks to streamline management. Using these methods, a single podcast episode can generate long-term traffic, exposure, and engagement across multiple channels. Plank’s team at dfypodcast.com can assist with podcast notes, editing, social graphics, and other content management services.
Quotes
“The average podcast dies after six episodes… keep moving, keep going forward, and expand your runway.”
“Think about your podcast not about content, but about traffic… your guests and audience will help amplify your reach.”
“Even five or ten minutes will do… you don’t need to overwhelm yourself to bring your podcast back to life.”
“A single episode can generate benefits forever—through social posts, emails, clips, and graphics.”
“Start slow, ease back into it, and remember why you started your podcast in the first place.”
Resources
- Done For You Podcasting: Where Do You Need "Help" With Your Podcast?
- Local Podcast System: Increase Your Reach, Engagement, Traffic, Clients & Income with a Weekly Show
- Podcast Crusher: Tap Into the BEST Joint-Venture Attracting, Traffic Generation, Content Creation, List Building Method That's Ever Existed: PODCASTING!
- Connect with Robert Plank on LinkedIn
Podcast: Play in new window | Download (Duration: 37:17 — 34.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
764: Independent Podcast Alliance: Create the Podcast of Your Dreams with Peter Clough
Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content.
In this episode of Marketer of the Day, Peter shares insights on producing and sustaining podcasts, emphasizing that podcasting doesn’t require massive audiences to be effective for business growth. He outlines practical strategies for new and professional podcasters, including repurposing existing content, gradually improving audio quality, maintaining a consistent publishing schedule, and leveraging cross-promotion within the community. Peter also highlights how the Alliance provides tools, mentorship, and networking opportunities to help podcasters succeed. The community currently has over 1,000 members, and interested podcasters can join at podcastalliance.org or contact Peter directly at peter@podcastalliance.org.
Quotes
“It is unique because it’s you… you can niche yourself down so that the people who are totally into you will find you.”
“If you are a business person and you are committing yourself to marketing, and you’re using podcasting as a marketing tool, then keep going—you’ll always have something relevant to share.”
“Invest a little in not only buying a microphone, but understanding how to talk on a microphone… simple stuff anybody can learn.”
“Anything you get out of the Alliance depends on what you put into it; the more active you are, the more you’ll gain.”
Resources
- The Independent Podcast Alliance: The Independent Podcast Alliance was formed to assist independent creators in developing, growing and monetizing their podcasts.
- Send an email to Peter through peter@podcastalliance.org
- Connect with C. Peter Clough on LinkedIn
Podcast: Play in new window | Download (Duration: 26:38 — 24.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong
John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.
In this episode of Marketer of the Day, John discusses strategies for local SEO, including optimizing websites, creating valuable content, earning third-party reviews, and leveraging citations and directories. He explains the difference between inbound marketing through organic search and paid advertising, emphasizing that the most effective customers actively seek services rather than being interrupted. Key takeaways include focusing on core business strengths, delegating SEO to experts, regularly producing high-quality content, and owning your digital assets rather than “renting” exposure through ads. John’s resources include his website, localSEOsearch.ca, and his podcast, Local SEO Today, where business owners can learn how to attract ideal clients and maximize their online presence.
Quotes
“You need to know how to run a good business, then tie that into a more online, visible presence by getting more visible with search engine optimization.”
“If done right, SEO is the best ROI for your business—your investment will result in a significant increase in revenue and sales.”
“Focus on your strengths and delegate whatever you don’t like doing or aren’t strong at. Work with good people, and ultimately it will bring you happiness.”
“Keep producing good content, or hire someone to do it regularly, because that will solidify you as an expert—not just in your customers’ eyes, but also Google’s.”
Resources
- Local SEO Search INC.: DRIVE EARNINGS WITH QUALIFIED LEADS - BEST SEO COMPANY IN TORONTO
- Subscribe to The Business Sphere Podcast on YouTube
- Connect with John Vuong on LinkedIn
Podcast: Play in new window | Download (Duration: 27:35 — 25.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
762: Build Your 21st Century Brand Legacy to Change the World with Gary B. Wright
Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands.
In this episode of Marketer of the Day, Gary B. Wright discusses building a 21st century brand legacy through digital content creation and personal brand identity. He highlights his current work with digital marketing platforms like ClickFunnels, developing email systems, and creating educational content, including his YouTube series 21st Century Brand Legacy and his ebook Self Investment, Digital Market Brand. His approach integrates B2B and B2C strategies, helping clients define niche markets, create meaningful content, and build communities around their expertise. Key takeaways include prioritizing personal brand before business brand, leveraging digital platforms for global reach, and converting experiences and lessons into products and services with tangible value. Interested individuals are encouraged to reach out via email at BrandThreeMember@gmail.com or explore his ClickFunnels setup at clickfunnels.com/digitalmarketbrand.
Quotes
“The only missing element is that we don’t know how to invest in ourselves, because we are not really aware of the awesomeness of our brand identity in the 21st century to the world.”
“Everything that you learn, everything you’ve been through, you can now turn into content.”
“Each and every individual has a product. The product is in you, but you have to take the responsibility now.”
“Once you have brand identity, you now have a niche specificity… those people who have an investment in what it is that you are branding.”
Resources
- Send an Email to Gary through brand3member@gmail.com
- Subscribe to the 21st Century Brand Legacy on YouTube
- Connect with Gary B. Wright on LinkedIn
Podcast: Play in new window | Download (Duration: 34:56 — 32.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
761: Clients and Community: Grow Your Facebook Group with Landon Stewart
Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups.
In this episode of Marketer of the Day, Landon Stewart shares his current work building thriving Facebook groups designed for client acquisition. His team uses a combination of paid advertising, targeted content, and personalized engagement through messenger and phone to nurture group members into clients. Key strategies include posting 2–3 times weekly, leveraging weekly live streams as pillar content, and promoting posts through email and SMS to boost engagement and algorithmic reach. Their method, called the Undercover Conversion Method, emphasizes guiding members from initial interaction to meaningful conversations rather than overt selling. Stewart highlights the importance of multi-channel engagement, asset building beyond Facebook, and intentional content creation. Listeners are encouraged to explore his Facebook group, Clients and Community, and his methodology via buildyourgroup.com/day.
Quotes
“The end goal of the Facebook group is one thing and one thing only: to generate a conversation with us.”
“Likes don’t pay the bills—you’ve got to get customers.”
“We spend less time creating content than we do promoting the content that we create.”
“Just start. Facebook groups are a great way to build community and culture around your products and services.”
Resources
- Join the Clients & Community™ Facebook Group | Daily Client Acquisition For High Ticket Coaches
- Follow Landon Stewart on Facebook
- Connect with Landon Stewart on LinkedIn
Podcast: Play in new window | Download (Duration: 33:15 — 30.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst
Ray Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few years.
Ray highlights the importance of content strategy rooted in user needs. He advocates creating user personas to understand your audience and mapping content to their questions and journey—from oblivious to converted. Content should be structured to guide users through that path while being repurposed across multiple formats like blogs, video, and social media. He stresses the value of providing genuinely helpful content, solving real problems, and making the user experience as informative and engaging as possible.
In distribution, Ray recommends repurposing content like a “movie franchise methodology,” using one core piece of content and adapting it across different channels. He also emphasizes the importance of owning your website as primary real estate rather than relying solely on social media, which is rented space.
Quotes
“The website launch is actually at the bottom of the circle—the payback comes on the way back up as you continue innovating and making progressive tweaks.”
“Be helpful. Help your customers out. Be pathologically helpful. They will thank you for it, come back, and buy.”
“Content strategy breaks down into three levels: content your users need, content you want to promote, and the technology you use to deliver it.”
“Think about the questions that brought people to you and solve the real problems—they will guide your content creation.”
Resources
- Connect with Ray Van Hilst on LinkedIn
- Yoko Co: A digital agency built to help good people make a positive impact
- Listen to the Founder of Yoko Co, Chris Yoko (Marketer of The Day 710)
Podcast: Play in new window | Download (Duration: 24:27 — 22.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
759: The Secrets to Client Acquisition, Lead Generation, Motivation, Creativity, and Evergreen Traffic with Funnel Driven Entrepreneur Bryce Vance
Bryce Vance is the CEO and founder of Funnel Driven, a lead strategist, and an app development strategist. He is also the author of the upcoming book "How Prolific Mistakes Make Prolific Profits." Today, Bryce discusses the importance of patience and strategic thinking in marketing campaigns, the challenges of implementing an omnipresent marketing strategy, and the significance of embracing failure as a learning opportunity.
Quotes
“The ease of access, having it at our fingertips, is a beautiful thing. Technology evolving to make things easier for the day-to-day person, citizen, business owner, and sales professional is beautiful.” - Bryce Vance
“Luck can be broken down into two things. Luck is opportunity seized and opportunities, possibility and propensity falling on top of each other.” - Bryce Vance
“You were meant for more than why you think you're here. Focus on knowing who you are, and focus on your why. Believe me, believe yourself, believe whatever higher power you think there is—you are made for more than just surviving.” - Bryce Vance
Takeaways
03:06 Patience and strategic thinking are crucial in marketing campaigns, as quick profits often lead to unsustainable results.
09:04 Automating content creation and distribution across multiple platforms can help build an omnipresent online presence.
17:16 Embracing failure and using it as a learning opportunity is key to achieving long-term success.
24:44 Consistency and commitment are essential when implementing a successful marketing strategy.
34:08 Overcoming fear and taking action, even in the face of challenges, is necessary for business growth.
Resources
- Funnel Driven: #1 Digital Marketing Agency in USA
- Connect with Bryce Vance on LinkedIn
- Get a copy of How Prolific Mistakes Make Prolific Profits by Bryce Vance on Amazon
Podcast: Play in new window | Download (Duration: 35:07 — 32.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
758: Stellar SEO: Link Building, Strategic Content Creation, and Guest Blog Posting with Travis Bliffen
Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion.
Quotes
“The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen
“Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen
“The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen
Takeaways
01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry.
03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy.
15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority.
24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships.
30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth.
Resources
- Connect with Travis Bliffen on LinkedIn
- Stellar SEO: We Provide Safe and Powerful Link Building Services for Growth Minded Companies
Podcast: Play in new window | Download (Duration: 34:13 — 31.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
757: Get Clarity on Your Goals to Build Healthy Productivity and Weight Loss Habits with Business Consultant Ann Hartwig
What keeps you from achieving a well-rounded lifestyle? Whether it’s about your career, health, or goals in life. You know you can’t continue this direction but you are currently stuck and don’t know which area to focus or generally, where to start.
Ann Hartwig is a leader, consultant, mentor, and coach who specializes in health, fitness, and wellness. She is the founder of HealthfulLiving.net, where she provides guidance and support to individuals looking to improve their productivity, build healthy habits, and achieve their weight loss goals. Today, Ann discusses the global pandemic of obesity, highlighting the impact of COVID-19 on physical activity levels and dietary habits.
Quotes
“Health and how you want to live is a lifelong journey, and it's not something that you'll reach a certain destination and be done with. You'll always be on that path to live your best life.” - Ann Hartwig
“Be patient with yourself and understand that, yes, you're going to get there. It is one step at a time.” - Ann Hartwig
“Sometimes navigating our own journeys is difficult because we're just too close to it. So, it helps to have someone to bounce ideas off of or to talk with.” - Ann Hartwig
Takeaways
00:53 Obesity is a global pandemic, with 66% of the country being overweight or obese, and it's a complex issue involving factors like diet, physical activity, and medical conditions.
01:24 The COVID-19 pandemic has exacerbated the problem, as many people have become less active and developed poorer eating habits while working from home.
05:02 Achieving a healthy weight is an ongoing journey, not a one-time goal, and requires a balanced approach of moderation, awareness, and sustainable lifestyle changes.
08:35 Meal prepping, incorporating physical activity into daily routines, and setting realistic, measurable goals can be effective strategies for maintaining a healthy lifestyle.
16:59 Setting specific, measurable, actionable, relevant, and time-bound (SMART) goals is crucial for achieving health and wellness objectives, as it provides a clear roadmap and helps ensure progress is realistic and sustainable.
23:37 Seeking support and guidance from experts can help individuals navigate their health and wellness challenges and develop a positive mindset.
Resources
- Healthful Living: Finding your path….living your best life…is completely within you
- Connect with Ann Hartwig on LinkedIn
Podcast: Play in new window | Download (Duration: 25:11 — 23.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
756: Communicate, Simplify, and Track Your Personal Finance Budget with Certified Financial Planner John Kennedy
John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.
John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.
Quotes
“When we feel like we’re not good at something, we avoid it—and that avoidance only makes us worse. Budgeting is no different.”
“If you want to gain control of your spending, stop using your credit card for 90 days and see how it feels.”
“We don’t need perfection; we need simple, attainable steps that keep us moving forward.”
“Communication, simplicity, and tracking—those three things can transform your entire relationship with money.”
Resources
- Email John at john@threetowin.co
- Subscribe to the CandorPath Financial on YouTube
- CandorPath Financial: An Ensemble Approach to Financial Planning
- Connect with John Kennedy on LinkedIn
Podcast: Play in new window | Download (Duration: 9:38 — 9.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
755: Overcome Failure, Self-Doubt, Sabotage and Discover Fresh Inspiration with Energy Vitalizer and Mindset Freedom Coach Rhonda Liebig
Rhonda Liebig is an energy revitalizer and mindset freedom coach. She is the host of the Fresh Inspiration Show, a three-layer program where she works with speakers to help them build their business and shine in their talks. Rhonda is also the author of "The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You!" Today, Rhonda discusses her work with the Fresh Inspiration Show, where she has collaborated with 70 speakers over the past three years. She also talks about her experience as a health coach, focusing on virtual retreats and the importance of food as medicine.
In this episode of Marketer of the Day, Liebig shares updates on her two major initiatives: The Fresh Inspiration Show, a multi-layered platform that showcases speakers through a virtual stage, podcast distribution, Roku TV episodes, and professionally edited video assets; and her virtual retreats, where she teaches participants to use food as medicine, restore kidney function, boost energy, and build healthier relationships with their bodies. She continues to expand her impact through Facebook Lives, health education, and mindset coaching, while offering tools like her energy assessment and her book The FIT Solution: 4 Steps to a Sexy, Successful, Authentic You. Her platforms and programs support speakers, entrepreneurs, and wellness seekers in elevating their visibility, vitality, and confidence.
Quotes
“I had to learn that food isn’t good or bad—it’s a relationship, and it changes everything when you see it that way.”
“There is no way to feel spiritually connected to your day if you don’t have the energy and vitality to show up for it.”
“I felt so lost I couldn’t feel the ground under me, but that journey is what taught me how to help others rise.”
“If you’re a speaker ready to grow, I want to help you shine—because when you show up fully, everything in your business expands.”
Resources
- Subscribe to the Fresh Inspiraton Show on Spotify Podcasts
- Rhonda Liebig: Vitality Coach that helps you stand in your Energy and Presence as a Speaker
- Follow Rhonda Liebig Health Coach on Facebook
- Connect with Rhonda Liebig on LinkedIn
- Subscribe to Rhonda Liebig on YouTube
- Get a copy of The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You! by Rhonda Liebig on Amazon
Podcast: Play in new window | Download (Duration: 11:59 — 11.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
754: Growth Hacking and The Growth Marketer’s Playbook: Grow Your E-Commerce Business or Agency to 7 Figures By Thinking Outside the Box with Jim Huffman
Jim Huffman is the founder of GrowthHit, a growth marketing consultancy, and the author of the #1 best-selling book on Amazon, "The Growth Marketer's Playbook." Today, Jim discusses his unique blend of skills, including finance, writing, and a passion for helping early-stage companies grow. He shares his experience working with direct-to-consumer businesses, particularly in the e-commerce and Shopify spaces, and his preference for targeting niche markets that are underserved.
In this episode of Marketer of the Day, Huffman explains how GrowthHit helps brands scale by running structured experiments, tightening conversion funnels, and uncovering opportunities hidden inside customer data. He shares frameworks for validating ideas, achieving positive unit economics, and creating incentives that drive immediate action—such as strategic giveaways, early-access offers, and referral-driven campaigns. His book, The Growth Marketer’s Playbook, outlines these systems and offers a practical guide for founders and marketers who want to break through plateaus. Key takeaways include embracing rapid experimentation, focusing on persona-driven messaging, and prioritizing action over endless planning.
Quotes
“The worst thing that could happen is nobody knows you exist—I’d rather fail because we sold too many products than because we did nothing.”
“Have a bias toward action and learning. The more you test, the more you learn, and that knowledge compounds.”
“Before you scale, prove positive unit economics. Once you know what a customer is worth, the budget becomes almost limitless.”
“Great products win when you know your persona so well that your message speaks directly to them.”
Resources
- Connect with Jim Huffman on LinkedIn
- Jim Huffman: CEO of GrowthHit, Best-Selling Author & #GirlDad
- GrowthHit: Growth Isn't a Guessing Game. We help ambitious companies lower CAC, increase LTV, and break revenue records.
- The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World by Jim Huffman on Amazon
Podcast: Play in new window | Download (Duration: 32:44 — 30.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
753: Coaches, Consultants, Healers: Create Scarcity and Urgency to Help More People with Christian Mickelsen
Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up.
In this episode of Marketer of the Day, Mickelsen explains how coaches can use tiered pricing, “sign-up-now” incentives, and a vacuum-based enrollment conversation to increase conversions and build a strong client roster. He highlights the importance of clear pricing, offering meaningful bonuses, and using scarcity in an ethical way that motivates action. Mickelsen also directs listeners to his free book, Get Clients Today, which includes templates and his full client-getting framework. His message encourages coaches to refine their systems so they can help more people and grow their businesses with confidence.
Quotes
“You only need a pricing ladder to create real scarcity—even when you have room for many clients.”
“Instead of putting pressure on someone to buy, create a vacuum that pulls them in.”
“Ask for permission every step of the way. When people say yes, they’re far more open to hearing what you have to offer.”
“People need our help—let’s get people coached.”
Resources
- Get Clients Today: Free book with "done-for-you templates" and Christian's entire framework for getting clients
- Christian Mickelsen: MAKE THE INCOME AND IMPACT YOU WANT
- Connect with Christian Mickelsen on LinkedIn
- Subscribe to Christian Mickelsen on YouTube
- Follow Christian Mickelsen on Facebook
- Get a copy of Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day by Christian Mickelsen on Amazon
Podcast: Play in new window | Download (Duration: 7:02 — 6.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
752: Hook, Repel, Educate: Fill Your Funnel and Get Consistent Traffic from YouTube Ads with Aleric Heck
Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action.
In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io.
Quotes:
“You want to capture the right people, but push away the wrong people, because you only pay for the people that are interested.”
“A lot of people just do 32-second or 62-second ads—I recommend doing two to five-minute ads that actually provide value.”
“Video marketing and actually connecting face to face with ideal prospects is the best way to grow your business right now.”
“We are in the golden era of YouTube ads… the best time to plant a tree and get started is now.”
Resources:
Podcast: Play in new window | Download (Duration: 34:20 — 31.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
751: GroupX: Facebook Group Growth Secrets with David Calafiore
David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.
In this episode of Marketer of the Day, Calafiore highlights his current work with Group X, a software tool that captures Facebook group member data, automates onboarding, and integrates with email marketing, CRMs, and course platforms. He also discusses Everlinks, a mobile web page builder, and their Facebook community Delicious Marketing Hacks, which supports local marketers. Key takeaways include the importance of building contingency plans outside social media, leveraging automation to create personalized experiences, and segmenting audiences for targeted engagement. He emphasizes that even small groups or leads can be monetized effectively and that technology should serve business goals efficiently.
Quotes
“The key is, before you approve somebody, capture that data and send it somewhere safe.”
“Build the list—the money’s in the list.”
“If you’ve spent a lot of time building a group, and Facebook shuts it down, do you have a contingency plan to reach your audience?”
“Group X allows you to create an amazing first impression and stay top of mind by automating a welcome process.”
Resources
- GroupX.io: Easily Capture & Automate The Data People Give When They Ask To Join Your Group Create powerful marketing & sales automations with our native integrations.
- Agency: Delicious Marketing
- Connect with David Calafiore on LinkedIn
Podcast: Play in new window | Download (Duration: 37:01 — 34.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
750: Give Yourself a Pay Raise: Break Your Income Ceiling and Get Others to Run Your Business For You with Lance Tamashiro
Lance Tomashiro is a business strategist and co-founder of Thomashiro Marketing. He helps entrepreneurs scale their businesses, increase efficiency, and break income ceilings. Lance focuses on building systems that let business owners delegate effectively while maintaining control. His mission: help you work smarter, grow faster, and become the CEO of your own life.
In this episode, Lance explains why many business owners hit invisible ceilings and how ego, fear, and habit stop growth. He shares strategies for hiring employees to handle profit-generating tasks, using short training videos, and turning simple ideas into standalone business units. He shows how freeing even a few hours a day can create space for experimentation, growth, and scaling without burning out.
Quotes:
“Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, and freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.”
“It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.”
“Believe in yourself enough to know that this could literally change your life.”
Resources
Podcast: Play in new window | Download (Duration: 59:59 — 55.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
749: Outsource, Delegate, Manage: Embrace Change and Build a Business That Runs Itself with Robert Plank
Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results.
Quotes:
“Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank
“There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank
“You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank
Takeaways:
00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue.
04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work.
06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best.
16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship.
28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success.
36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.
Podcast: Play in new window | Download (Duration: 37:57 — 34.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
748: Live Longer, Happier and Healthier By Improving Your Posture with Tana Hope
Tana Hope is a posture expert, wellness advocate, and author of The Body Operator User’s Guide and the upcoming Remedies for Desk Potato Syndrome. After years of ignoring how she used her body, a chance encounter with a posture master changed her perspective forever. Today, she teaches people how to realign with gravity, move with awareness, and prevent pain through simple daily corrections. Her mission: help you live longer, feel better, and perform at your peak by mastering the body you live in.
In this episode of Marketer of the Day, Hope shares her work through her series of books, including Remedies for Desk Potato Syndrome, and her website tanachope.com. She teaches practical techniques for maintaining posture, improving sleep, and maximizing daily bodily function, particularly for people working long hours at desks. Key takeaways include understanding how gravity affects the body, maintaining a straight head and neck alignment to optimize blood and oxygen flow, and performing simple exercises throughout the day to prevent wear and tear. Hope emphasizes that awareness and consistency in daily movement and posture are essential for optimal performance, longevity, and overall well-being.
Quotes:
“What we do the most affects us the most. Breathing, standing, walking, sitting, sleeping—those basic body functions we do every day need to be done properly to perform at our best.”
“If we correct our abuse of the body now, we can spare so much pain and cost later in life.”
“Our body is like a car: if you abuse it, it will break down and you won’t experience optimal performance.”
“Even small habitual adjustments in posture and movement can dramatically improve your performance and health over time.”
Resources:
- Subscribe to Desk Potato: Be Well with HOPE on YouTube
- Tana Hope: Elevate Your Wellness IQ: Practical Solutions for a Healthier You!
- Connect with Tana Hope on LinkedIn
Podcast: Play in new window | Download (Duration: 29:35 — 27.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
747: Mission, Ownership, Competence: Remove Yourself from Your Business and Create a High-Performance Organization with Peter Montoya
Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-world experience that informs his insights and ideas. He previously owned a software company that he sold in 2018 and now focuses on working with business leaders to transform their organizations into high-performance machines. Today, Peter shares his journey from an authoritative leadership style to an empowerment-based approach, emphasizing the importance of instilling a sense of mission, responsibility, and competence in his team.
In this episode of Marketer of the Day, Montoya shares his approach to creating high-performance organizations through his Empowerment Formula, emphasizing mission, ownership, and competence. He highlights the importance of social connectivity, describing it as essential to personal well-being and effective leadership, and advocates for multi-factor leadership that balances profit with purpose, responsibility to employees, clients, and the environment. Montoya currently mentors business leaders through thehighperformanceorganization.co and petermontoya.com, guiding them to build systems that operate independently of the owner while fostering engagement, accountability, and growth. Key takeaways include the transformation from authoritarian management to coaching, the necessity of social engagement, and leading with purpose to achieve both ethical and business outcomes.
Quotes:
“The number one goal of a business leader is leadership development.”
“Mission, ownership, and competence—instill these, and you turn people into leaders.”
“Loneliness is the new cancer. Social connection is as essential as diet, exercise, and sleep.”
“Single-factor leaders focus only on themselves. Multi-factor leaders care for people and the planet, and they perform better.”
Resources:
- The High Performance Organization: We help businesses attract, retain and motivate their workforce
- Connect with Peter Montoya on LinkedIn
- Peter Montoya: Maximum Impact At a fraction of the cost
Podcast: Play in new window | Download (Duration: 26:13 — 24.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
746: Email Marketing, Copywriting & Conversion with Alchemist of Persuasion Adil Amarsi
Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns.
In this episode, Adil reveals the psychology behind persuasion, how to extract your real story, and why laughter and vulnerability convert better than hype. He also breaks down the three biggest mistakes in marketing today — and how removing fear from both your writing and your customer’s journey creates unstoppable sales momentum.
Quotes:
“Your emails are all your little jabs, and the sales letters are the right hook.”
“Stop using the word ‘learn.’ It’s a dumb word that triggers school associations.”
“Remove as much fear as possible from the buying process—tell people what happens next.
“Some clients think their story is theirs, but it’s not. You have to uncover the real story that drives conversion.”
Resources:
Podcast: Play in new window | Download (Duration: 37:58 — 35.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
745: Transformation vs. Solution: Proven Marketing Principles for Cashflow Podcasting with Ben Krueger
Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a profound impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast.
In this episode of Marketer of the Day, Krueger outlines his proven podcasting principles, emphasizing the need to define clear objectives, identify a highly specific audience, and prioritize transformation over simple solutions. He explains how podcasts work best when they create ongoing value and learning for listeners, using examples such as dental practice owners building wealth or busy professionals addressing personal growth challenges. Krueger advises starting with a focused framework, avoiding analysis paralysis, and committing to podcasting consistently over months or years. Resources, guides, and his book can be accessed at podcastprinciples.com for listeners ready to launch or refine their shows.
Quotes:
“Podcasting is strongest as an audience nurture tool—it builds trust, relationships, and a community around your brand.”
“Focus on transformation, not just solutions…people want to continually learn and grow, not just check off one problem.”
“Start with a crystal clear objective and a specific audience; everything else flows from that North Star.”
“Don’t optimize from the very beginning—get started, learn as you go, and improve over time.”
Resources:
Podcast: Play in new window | Download (Duration: 37:20 — 34.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
744: Semi-Automated LinkedIn Marketing: Find Prospects and Convert Them Into Buyers with Gessie Schechinger
Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.
In this episode of Marketer of the Day, Schechinger shares how OnCourse enables semi-automated LinkedIn outreach, multi-channel sales sequences, and streamlined task management for small to medium-sized businesses. He stresses the importance of persistence, personalization, and properly structured automation to maximize engagement without spamming prospects. Schechinger also highlights common pitfalls, such as mixing manual steps with automation and underutilizing platform features, while emphasizing his company’s hands-on onboarding and training approach. Businesses can explore the platform, request a demo, and access full support at tryoncourse.com to improve sales efficiency and results.
Quotes
“I call myself the laziest sales guy because I hate burning calories on dumb stuff…automation lets me focus on what really matters.”
“Persistence is always the winner…you have to get through those first six touches before people engage.”
“Don’t ever create a grand plan with automation that has a manual step in the middle…otherwise tasks will stack up and fail.”
“Software is supposed to help you, not make your day worse…make sure it brings value to your business.”
Resources
- OnCourse: Intuitive software to simplify sales, marketing and HR, because less is more.
- Connect with Gessie Schechinger on LinkedIn
Podcast: Play in new window | Download (Duration: 21:58 — 20.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
743: Apply the Book Formula Process to Write an Easy Book in Record Time and Get Clients
Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses.
You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies.
Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book.
Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking.
The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit.
There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business.
Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book.
Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner.
A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it.
You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number.
You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process.
Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them? What are some easy tools or what are some easy tasks that you could do for them, but if they don't want you, they're free to go ahead and try it on their own.
Book Formula Course
- Figuring out books hook, concept, cover & mock up. Title, Picture, Author Name, (Front) Picture, Bio, Website (Back)
- 1st module: figure out idea and have the mock-up business card book
- 2nd module: Doodle & Present Method- draw a doodle or a diagram or graphic presentation to outline your book content.
- 3rd Module: Transcribe, edit it yourself,
- Bonuses include... How to use your book to get on podcasts and sell more copies of it
- How to make an audio book format. You can give away promo codes where someone can take a special code, go to audible.com, get your audiobook for free. If someone gets an audiobook for free, that boosts your sales for the print book on Amazon. Plus you can follow-up and get them to review the audio book.
- The audiobook contains Compilation book
- How to make a website based on your book
- Get interviewed about your book on Marketer of the Day Podcast
Podcast: Play in new window | Download (Duration: 1:09:14 — 63.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
