Recent Updates
614: Openless Apps: Educate, Nurture, Follow-Up Your Customers with Peter Lisoskie
Peter Lisoskie is the creator of Openless Apps. Every business wants better leads, more conversions, and customer relationships. Every customers wants instant, 24/7, and conversation on their mobile phones. Enter Openless Apps - a new category of software that replaces websites, phone apps, chatbots, and email marketing. No more confusing websites. No phone apps to download. Openless means no downoads - they're instant and engaging. Learn more and then set an appointment with us to see how going 'Openless' can dramatically scale your business.
Quotes:
“Like the story of the boiling frog, the technology around you that's changing here is the water temperature that is rising. If you don't start looking at this and making changes, you will be that boiled frog in the water, and you'll get boiled alive.” – Peter Lisoskie
“The whole world now is being run on these phones, and people have control. People don't want to be sold. They want to discover they want to choose their own journey just like people that play video games.” - Peter Lisoskie
“Technology has conditioned people. When people want to search for something, they Google it. They want a message and want to ask questions. People don’t want to be sold. They want everything at arm’s length and make their life easier.” - Peter Lisoskie
Takeaways:
05:01 Seamless mobile experiences are now critical, where users can transition between devices without interruption.
19:41 Modern customers want to discover and choose their own path, not be sold to directly.
12:39 Every step a user must take creates friction that reduces engagement and conversion rates.
21:06 Smartphone-based technologies are replacing traditional marketing methods like websites and email.
19:28 Early technology adoption provides a significant competitive advantage for businesses.
10:54 Push notifications and interactive apps offer much higher engagement than traditional marketing channels.
Resources
- 553: Chat Bot Nation: Have More Effective Customer Conversations, Increase Engagement and Build a Cutting Edge Sales Funnel with Peter Lisoskie (Appearance)
- Openless Apps (Website)
- Openless Apps (speaking demo)
Podcast: Play in new window | Download (Duration: 28:27 — 65.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
613: Jumpstart Your Retirement Income and Plan For Financial Freedom with Bill Corley
Bill Corley is a Certified Financial Planner™ specializing in retirement income issues and holds an RICP designation, having studied Social Security, taxes, investments, insurance and estate issues. He was also named as a FIVESTAR WEALTH MANAGER for the fourth time in his career. Bill offers workshops on Sustainable Retirement Income because most people fear running out of money before they die. He is the author of "Jumpstart Your Retirement Income."
Quotes:
“The largest demographic in America that is growing the fastest as a percentage are people over the age of 85. It is amazing to think that it's estimated we will have over a million people over the age of 100 by the year 2050.” – Bill Corley
“As Americans, we seem to want to buy everything. But if you really want to have a good plan or a trajectory, spend less than you make and start saving. Look at those plans that are available through work.” - Bill Corley
“Make sure you are saving money so that you have enough when you retire. True financial freedom is when the money that you have saved is generating enough income so that you could walk away from a job.” - Bill Corley
Takeaways:
04:28 Retirement planning requires a holistic approach that goes beyond just investment numbers.
09:30 Paying taxes upfront with a Roth IRA can provide significant long-term financial benefits.
15:15 Social Security will likely remain a viable income source, even with projected future cuts.
21:33 Trust and passion are critical when choosing a financial advisor who truly understands your needs.
28:32 It's never too late to start improving your financial situation, regardless of your current age.
Resources
- Bill Corley: Retirement Planning (Official Site)
- Phone Number: 916-223-4023
- Bill Corley (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:01 — 71.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram
Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999.
He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online.
Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year.
Quotes:
“I can say for most people, what they probably want to do is pick a platform that they're most comfortable with. Commit to that platform in a genuine way and start building your audience there.” – Matt Bertram
“You don't want to go too much against the current. You want to incorporate things as you're moving that make sense to amplify what you're currently doing.” - Matt Bertram
“Think about why you're doing certain things and not just be doing them because you feel that you have to be.” - Matt Bertram
Takeaways:
03:22 Video content is becoming the primary form of online communication, with phones serving as powerful, accessible recording tools.
08:11 Always prioritize return on investment (ROI) when exploring new marketing strategies and platforms.
14:16 Focus on one or two marketing platforms that excite you and align with your business goals, rather than spreading yourself too thin across multiple channels.
19:38 Personal branding through attraction marketing can help businesses generate leads without traditional sales tactics.
29:10 Internet marketing is an evolution of traditional marketing methods, simply using new technology to connect with customers in familiar ways.
Resources
- Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers (Book)
- eWebResults Free Website Analysis Agency (Website)
- Matt Bertram (LinkedIn)
Podcast: Play in new window | Download (Duration: 35:35 — 81.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
611: Clarity, Focus, and Action: Discover Your True Potential and Implement Your Aligned Life Roadmap with River Easter
River Easter is a catalyst to help you discover the genius inside YOU. More than your average life coach, her vast toolbox includes more than 25 years of neuroscience, smartcuts, and paradigm busting processes. She has a Masters in Organization Development and is a certified Life Mastery Consultant. HER genius is part alchemy, part science, part consciousness hacking.
She has worked in government, private, and nonprofit sectors providing effective tools for collaboration, leadership and innovation. Her experience and passion for growth and transformation is evident through her creativity, laser focus, and analytical mind. As a sought after life coach and speaker, River offers inspiring workshops as well as transformational high-touch coaching programs that help clients go from survive to THRIVE with ease.
Quotes:
“Pretty much my entire life, I have been interested in how we can be the best people that we know, deep down inside that we are. It's like human potential which I've studied my entire life.” – River Easter
“You get caught up with all these new shiny objects that come your way, and you just jump from one thing to the next. And that's one of the places where I start: we have to learn how to focus.” - River Easter
“Our brain is a goal achieving machine. We process billions of bits of information a nanosecond but we only perceive a really small portion of it. And so when we write your goals down and it's based on what you love, we're figuring it out because we're following your own path.” - River Easter
Takeaways:
09:22 Recognize and pivot negative thought patterns by practicing gratitude and mindfulness.
20:40 Business owners often struggle with lack of clarity, commitment, and falling into the "squirrel syndrome" of constant distraction.
22:00 Rewiring neural pathways takes approximately 220 days, so start small and be patient with personal transformation.
28:50 Writing down clear goals increases your chances of achievement by 42% and helps your brain focus on solving specific challenges.
31:20 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.
Resources
- Your Aligned Life Roadmap (Create A Vision And Achieve Your Goals)
- Tamara River Easter (LinkedIn)
- Ripple Effect Consulting (Website)
Podcast: Play in new window | Download (Duration: 35:45 — 82.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
610: Live Your Own Successful Story, Change, Evolve, and Overcome Obstacles By Thinking Beyond the Wisdom of Walt with Dr. Disneyland Jeff Barnes
Jeff Barnes is the best-selling author of The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth and Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth. Known as Dr. Disneyland, he teaches the only accredited college course on the History of Disneyland. He is an international Disney motivational speaker, higher education administrator, university professor, and leadership/success coach. He has more than thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching more than twenty different college courses.
He attributes his passion for Disney parks to his love of history, story, and success. He believes the parks teach us some of life’s greatest lessons—as long as you know their history, know what to look for, and you are willing to connect it all to your own story. Jeff lives in Riverside, California with his family. When he is not speaking, teaching or writing, Jeff enjoys spending as much time as possible in "The Happiest Place on Earth."
Quotes:
“Ice cream is something that appeals to everyone, even if you're lactose intolerant. The people who, for whatever reason, can't tolerate error, they'll tell you, “Man, I really wish I could eat ice cream.” It's one of those treats that hits differently. It takes us back to our childhood.” – Jeff Barnes
“No matter how brave you think it is, if the audience doesn't respond, you're going to have to adjust.” - Jeff Barnes
“You and your dreams are just getting started. I don't care where you are right now. You always have to have that mindset of whatever it is, we're just getting started. Because your success in the past is just that in the past.” - Jeff Barnes
Takeaways:
13:14 Success comes from being flexible and paying attention to audience reactions, not just sticking to your original idea.
15:08 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.
20:57 Keep an active idea file and be open to unexpected creative directions when writing or developing content.
25:04 When facing obstacles, view them as opportunities to reimagine and improve your original plans instead of giving up.
28:05 Universal success principles can be learned through storytelling, even when using unexpected sources like Disney park history.
Resources
- The Wisdom of Walt (Official Site)
- The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth (Disneyland): Success Strategies for Everyone (Book)
- Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth (Book)
Podcast: Play in new window | Download (Duration: 30:45 — 70.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
609: Make the Leap into Entrepreneurship, Narrow Focus, and Find the Right Partner with Business Plan Answer Man David Brown
Dave Brown is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.
Podcast: Play in new window | Download (Duration: 29:38 — 68.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
His first book From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.
His work has been featured on Blog Talk Radio, Bold Radio, Partners in Success, Journey to Success Radio Network and others.
Quotes:
“He came to me and we partnered up on this particular business. I'm the guy behind the scenes, doing the books and all this stuff. He's the high energy guy out in the field, drumming up business for us. It's a perfect fit.” – David Brown
“The biggest thing is, when it comes to market, they don't want to narrow their focus down to a couple of real tight pockets. They want to be all to everybody.” - David Brown
“Find somebody that you can ask questions on and guide you through the process.” - David Brown
Takeaways:
06:13 Starting a business requires understanding your true motivation and being prepared to invest significant time and effort.
16:08 Find a business partner who complements your skills, covering areas where you're less proficient to create a balanced entrepreneurial team.
22:42 Narrow your business focus to a specific market segment instead of trying to serve everyone, which increases marketing effectiveness and potential success.
25:01 Always seek guidance from a mentor who can provide experienced insights and help you avoid common entrepreneurial pitfalls.
26:34 Create a comprehensive checklist to systematically track and complete essential business startup tasks.
Resources
- David L. Brown: The Business Plan Answer Man (Official Site)
- 497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown (Previous Podcast Appearance)
- From the Bottom Up: The Ultimate Guide for Business Planning to Profitability (Book)
Podcast: Play in new window | Download (Duration: 29:38 — 68.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
608: Conversational Copywriting: Be Authentic, Love Your Customers, and Build Long-Term Relationships for Increased Sales with Nick Usborne
Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.
Quotes:
“Whatever your business online, it's the words that do the heavy lifting when it comes to making those sales for you. You can’t sell stuff without words online.” – Nick Usborne
“If you want a relationship, your whole approach, your mindset, the emotions you bring to it, the language, you use the tone of voice, you use your body language, everything changes.” - Nick Usborne
“Any kind of heart-based business where you actually care about your audience, and you want a long-term relationship with that buyer, then you absolutely need to mark it in the way that you are, so that they get a sense of who you are, and they trust you before they buy.” - Nick Usborne
Takeaways:
05:57 Speak to customers like trusted friends, using natural, conversational language that builds long-term relationships.
10:05 Create marketing that sounds consistent from start to finish, avoiding sudden shifts in tone or pushy language.
25:35 Prioritize respect and care for your customers over aggressive sales tactics.
30:32 Mirror your audience's emotional language by researching reviews and understanding their true concerns and feelings.
32:05 Read your copy out loud to ensure it sounds authentic, smooth, and genuinely conversational.
Resources
- Nick's Conversational Copywriting Goodie Bag (Including 5 Quick & Easy Ways to Make Your Writing More Conversational)
- Nick Usborne (Blog)
- Conversational Copywriting (Official Site)
- Popcorn Content: The craft of writing short-form content for social media (Book)
Podcast: Play in new window | Download (Duration: 40:41 — 93.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
607: Alignment, Divine Purpose, Fear of Missing Out, and Akashic Records with Kay Sanders
Kay Sanders, known as the Creator of Possibilities is an Intuitive Business Coach, Certified Akashic Record Consultant, and International Bestselling Author.
Podcast: Play in new window | Download (Duration: 41:00 — 94.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Kay helps conscious entrepreneurs find that missing piece to create momentum in their Business so they can turn their passion into a successful and thriving business that is in alignment with their divine purpose.
Kay incorporates here gifts to help her clients uncover their divine gifts, create a strong mindset and implement effective systems and strategies in order to create the business and lifestyle of their dreams.
Her motto is ‘everything is possible’ which she also heavily incorporates into her own business and with her clients to help them see all the amazing possibilities in life. Kay truly believes that everyone, not only deserves, but also has the ability, to live a fulfilling life full of success and possibilities.
Quotes:
“I really don't believe in those cookie cutter approaches, because when you are not in alignment with who you are with what really feels good for you, what really lights you up, no matter how hard you go to try you're going to keep hitting that wall.” – Kay Sanders
“Everything comes down to choice. Every moment of the day, you make choices that lead you in a certain direction, but the beautiful thing is you can always change your choice, you can always make different choices.” - Kay Sanders
“If you're believing in past lifetimes, then you might know that your soul brings with it stuff that it learned from a past lifetime.” - Kay Sanders
Takeaways:
03:33 Fear of leaving comfort zones often prevents entrepreneurs from discovering their true potential.
13:00 Align your business with your true passion to overcome struggles and create meaningful success.
19:27 Your divine purpose is the key to persistent motivation and attracting the right clients.
31:16 Spiritual tools like Akashic Records can provide clarity and guidance in personal and professional growth.
34:50 Trust your inner guidance and take actions that excite you, even if they seem unconventional.
Resources
- The Abundantly Successful Show (Site)
- Kay Sanders Coaching (Official Site)
- 340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders (Appearance)
- Kay Sanders (YouTube)
- Kay Sanders (LinkedIn)
Podcast: Play in new window | Download (Duration: 41:00 — 94.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
606: Become a Powerful Speaker: Structure a Compelling Offer, Craft the Ideal Story, Meet Your Audience Where They’re At and Use Neuro-Linguistic Programming to Make Sales with Gary McKinsey
Gary McKinsey is a past president of the National Speakers Association of Northern California. As a business coach, he works with entrepreneurs, speakers, and trainers in implementing strategies to build their ideal business.
For the first 40 years of his career, he owned a business consulting practice. In 2010 he started a coaching business specializing in working with individuals that want to improve their speaking and presentation skills. He frequently speaks and presents workshops on Small Business Marketing Strategies.
Quotes:
“Neuro-Linguistic Programming is the communication primarily with the subconscious mind—how people see, hear, and react to you subconsciously. Your subconscious mind works with your conscious mind to quickly form an impression to know if you can trust a person and do business with them.” – Gary McKinsey
“Make an appointment with yourself that you're going to make the phone calls and know who you're going to call. When that time comes, don't do other things. Set aside the time and make the phone calls. You'll find the first one is difficult, the second one's easier, then the third one is not so hard at all. So just make a series of phone calls one after the other.” - Gary McKinsey
“Live your dream, visualize your dream, and don't be afraid to take that very next step to move you towards your dream. Know that it is available and that you can achieve it.” - Gary McKinsey
Takeaways:
07:32 Successful speaking involves structuring an offer with clear benefits, limited bonuses, and a precise next step for the audience.
10:30 Crafting a compelling presentation requires focusing on transformative stories that show real-life benefits, not just product features.
20:21 Speakers can build their careers by starting with free speaking opportunities at local associations, service clubs, and chamber of commerce events.
25:38 Neuro-linguistic programming helps speakers connect with audiences by understanding different communication and learning styles.
31:50 Using the phone and reaching out directly can help speakers find and secure speaking opportunities more effectively than digital methods.
Resources
- Gary McKinsey (Official Site)
- Phone: 209-345-4230
- Gary McKinsey (LinkedIn)
- Gary McKinsey (Meetup)
Podcast: Play in new window | Download (Duration: 33:42 — 31.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
605: Ready, Fire, Aim: Pursue Your Number One Goal, Find Freedom Through Discipline, and Grow Your Business with Motivational Speaker Jake Ballentine
Jake Ballentine is the author of Your Number One Goal, a contributing author in Jack Canfield's Living the Success Principles and the host of the Focus on the Good podcast.
Podcast: Play in new window | Download (Duration: 40:21 — 37.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Jake tells us what we need to know about getting out of our own way, grit & determination, how discipline equals freedom, how to let go of your pride so you can take action, conquering self-doubt & fear, adopting a ready-fire-aim mindset, pursue S.M.A.R.T. goals, find direction, and grow!
Quotes:
“In the world of being a for-hire speaker, it falls under the line of a self-employed person because you are the one who needs to go out and do all the things.” – Jake Ballentine
“It's been two years since I've started making these shifts and changes. What it came down to was knowing I wanted to grow because happiness is found in growth, not in achievement.” - Jake Ballentine
“Anyone who has a complex business should think about making it more simple. Complexity is the enemy of execution. It's very challenging to do things.” - Jake Ballentine
Takeaways:
06:42 Happiness stems from growth, not just achievement.
12:47 Always be willing to take action, adjust quickly, and remove emotional attachment to potential failures.
19:32 Success is 80% psychology and 20% strategy, with fear being the primary obstacle.
21:11 Discipline creates freedom by preventing last-minute stress and expanding future choices.
24:26 Positive thinking requires consistent mental conditioning against default negative patterns.
Resources
- Your Number One Goal (Free Book)
- Focus on the Good (Podcast)
- Speakers, Authors & Coaches (Facebook Group)
- Speakers, Authors & Coaches (Podcast)
- Jake Ballentine (Twitter)
Podcast: Play in new window | Download (Duration: 40:21 — 37.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
604: The Proven Path to Get Self Published Using Free Plus Shipping Offers: Overcome Blank Page Syndrome, Solve a Real Problem, and Succeed Both On and Off Amazon with Chandler Bolt
Chandler Bolt is the host of the Self Publishing School podcast & the author of 6 bestselling books including his most recent book titled "Published."
Podcast: Play in new window | Download (Duration: 34:32 — 31.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
He’s also the founder & CEO of Self-Publishing School, the #1 online resource for writing your first book. Through his books, podcast, training videos, and Self-Publishing School, he’s helped thousands of people on their journey to writing their first book.
Important Talking Points
- To avoid blank page syndrome, use a mindmap (Chandler prefers pen and paper for this) and dump all the ideas you have, then group into 4 to 7 chapters
- To write each chapter, dump all your ideas for that chatper and then repeat the 4-7 "grouping" process
- Choosing a topic for your book: sell pain pills, not vitamins. Find a specific group with a real pain and solve that problem...
- Use Google Docs to write your book so you can work on it from anywhere
- Consider a "free plus shipping" offer for your book
- Give video and audio away for free after people purchase your book
Quotes:
“When they finish the rough draft, they start to believe that this is something they can do. This is something that they are going to take to the finish line.” – Chandler Bolt
“It's important that you do well on Amazon. Over 70% of all books sold are sold on Amazon.” - Chandler Bolt
“Some people write better than they speak, and others speak better than they write. A lot of podcasters are used to speaking; that's a better medium for them. This is where you choose your adventure.” - Chandler Bolt
Takeaways:
08:30 Amazon is a critical platform for book sales, but authors should look beyond it for broader marketing opportunities.
15:50 Mind mapping is a simple, effective method to overcome writer's block and organize book content.
20:34 Books should solve specific pain points for readers, not just provide general information.
22:11 Writing a book is easier than most people think, and anyone can do it with the right approach.
27:03 Free plus shipping offers can turn books into powerful lead generation and customer acquisition tools.
Resources
- Published: The Proven Path From Blank Page to Published Author (Book)
- Self Publishing School (Course)
- Self Publishing School (Podcast)
- Self Publishing School (Twitter)
- Chandler Bolt (Facebook)
Podcast: Play in new window | Download (Duration: 34:32 — 31.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
603: Disruptive Advertising: Run Google and Facebook Pay-Per-Click Ads with Jacob Baadsgaard
After growing one of his first PPC clients from 25 to 250 employees, Jacob Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results.
Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising.
In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake's basement to a flourishing agency with more than 90 employees and a run rate of over $12 million- putting it at #145 on the 2017 Inc 500 list! Listen in to hear about Jacob's ad strategies, best practices, real-life case studies, push and pull tactics, as well as common mistakes to avoid.
Quotes:
“It's not very common to make any money. You are typically losing money in the first three months as you figure out viability, testing audiences to see which ones resonate best with your offers, and testing different website experiences that you point them to.” – Jacob Baadsgaard
“We can target a couple of audiences, start with a couple of keywords, test some different ad messaging, test the different website experience, and pages that we point them to. Let's really get those nailed down first, before we start spreading the budget too thin; That way, we can conclusively test and understand what's going on.” - Jacob Baadsgaard
“Quizzes are an effective way to get a quick barometer on how someone's feeling about a particular topic, or a product or service or those types of things. What's interesting is that, you can actually measure this based on their behavior without asking them anything as well.” - Jacob Baadsgaard
Takeaways:
03:12 Pay Per Click advertising works on a pull and push strategy, targeting people actively searching or those who might be interested in a product.
11:12 Most businesses waste around 76% of their advertising budget due to poor targeting, incorrect settings, and lack of precise tracking.
14:29 Successful digital marketing requires methodical testing, patience, and continuous refinement of ads, landing pages, and audience targeting.
20:57 The key metrics for business success are understanding customer acquisition costs and lifetime customer value.
23:18 Automation and technology can help streamline marketing processes, reduce manual work, and provide real-time insights into campaign performance.
Resources
- Free Google Ads Audit from Disruptive Advertising (Website)
- Disruptive Advertising (Official Site)
- Jake Baadsgaard (LinkedIn)
- Jacob Baadsgaard (Twitter)
Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
602: Data Driven Marketing Using Artificial Intelligence: Hyper-Personalization, Predictive Content, Lead Scoring, Automation and More with Magnus Unemyr
Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic.
Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry.
He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.
Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’.
Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.
Quotes:
“Artificial Intelligence or AI can be used in practically every corner of the marketing industry. There are hundreds of marketing technology solutions, or AI-powered marketing, automation, and software solutions, that do all sorts of things from competitive and market intelligence.” – Magnus Unemyr
“There are many different ways even small businesses can make use of AI. In most cases, marketers will just buy some commercial marketing software that already has these capabilities built-in. And the person using these software tools will not even be aware of how those AI algorithms are working at all.” - Magnus Unemyr
“I think the best way of designing the conversation flow of a chatbot is to actually have a manually staffed chat function at first. Once you can harvest conversation logs from the past to understand what kind of questions people mostly ask, we can automate those.” - Magnus Unemyr
Takeaways:
02:42 AI can automate and optimize marketing tasks across multiple channels, from email timing to lead scoring.
07:53 Small businesses can easily adopt AI technologies through existing marketing software with built-in intelligent features.
09:58 Start building chatbots by first manually tracking real customer conversations to understand common questions and interaction patterns.
14:20 AI-powered marketing tools can now predict customer readiness to buy and automatically adjust communication strategies.
26:46 AI technologies are rapidly evolving and will fundamentally transform marketing practices in the coming years.Resources
- Mastering Online Marketing (Free e-Book)
- Magnus Unemyr (Blog)
- Magnus Unemyr (LinkedIn)
- Magnus Unemyr (Twitter)
Podcast: Play in new window | Download (Duration: 27:09 — 25.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
601: Mini-Offers, Market Research, Quitting Your Job, and Building Your Funnel with Michelle Evans
Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant.
Michelle talks to us about her strategy of creating mini-offers to find hot selling product ideas, training your list, creating upsells and funnels, and how to emotionally connect with prospects.
Quotes:
“When I'm doing market research, I learned my lesson—don't do market research on free stuff if people don't have to whip out their wallets and even give you a tiny amount of money.” – Michelle Evans
“You did all this work to get them excited, they come in, engaged, and continue this discovery process. Thus, the best thing you can do is to hook into their curiosity and even if you could have a small offer, you have to keep that conversation going.” - Michelle Evans
“Start those conversations regardless of how big your audience is. Start solving problems for people because that's what they'll pay for.” - Michelle Evans
Takeaways:
06:36 Funnels don't need to be complicated; focus on understanding the problem you solve and the results customers want.
20:15 Creating low-ticket mini offers helps entrepreneurs test market demand without massive upfront investment.
22:06 Always include an upsell or next step after someone opts in or makes a small purchase to keep the conversation going.
29:25 When transitioning from a 9-to-5 job, start building your side business gradually with simple, quick-to-create products.
31:57 Testimonials and market research can come directly from customers who buy your initial low-cost offerings.
Take This Short Quiz to Claim Your Michelle's Free Funnel Template
Podcast: Play in new window | Download (Duration: 38:32 — 88.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
600: The Magical Profit-Producing Power of Following Up, Being Organized, and Persistent: 22 Things I Learned From Grant Cardone About Wealth, Mental Health, Happiness, Knowledge, and Making Money
For our 600th episode, we're going to talk about Grant Cardone, who I consider to be one of the top 10 marketers on the planet. Important to note: Grant doesn't know me and he does not appear in this episode. However, I've read (almost) all his books and bought a few other things from him, such as his 10XGrowthCon livestream. He brands himself as a sales trainer and is the best person to learn from if you're looking to up your game, develop a better work ethic, and connect better with your customers & employees.
He's definitely the hardest working person I've ever seen. If that makes me a kiss-ass, so be it:
Podcast: Play in new window | Download (Duration: 55:04 — 126.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
- 10X rule: it takes 10 times the effort you think it will take, so set your goal, then 10-times that goal, and then 10-times the action you think you'll need to take to hit that goal (avoids "one foot on the brake")
- Get your money right
- Have a quiet workspace, rent an office, get employees
- You don't know if "too much" is too much until you've done it
- Grocery store rot: feed the beast, keep the traffic, clients, business, and money pouring in constantly
- You’re always selling (job, career, webinar, class) -- surpass your quota (quick personal videos)
- Be the most ethical person you know: "ethical" means telling as many people about your product because it’s unethical not to help them by selling it to them
- Most of us are introverted or shy (the thing you fear is the action you are putting off and should probably take). Be "social" even if you're introverted. Make thank you calls or send postcards to customers. "Someone canceled on me for lunch, let's have lunch."
- Daily meetings & quotas (measured progress): get into the habit of completion
- Most people don’t follow-up (36 voicemails, every business in Miami, eat lunch with people)
- Don't wait to get your ducks in a row before taking action: CRMs or spreadsheets? Just start dialing or contacting.
- Omnipresence (market yourself in so many places that people can’t ignore you
- Ramp up as your skill and efficiency improves (Brad Lea videos, morning vlogs, daily LinkedIn posts)
- Be difficult and ask for what you want
- Ask questions from prospects (buying a laptop story), mirror and always agree
- Scheduling & happiness: fill in so much in your schedule that the weeds can’t grow
- Be so busy that you haven’t even had time to watch your favorite tv show in weeks.
- Work weekends - don't take them off like everyone else does
- Write down your goals in the morning and at night
- If you have multiple jobs / streams of income, be looking for "complementary" skills, i.e. day job to learn coding and create plugins on the side... voiceover artists who get into podcast setup & editing
- Are you discouraged because someone hasn't called you back? How many times have you failed to call someone back? Call again.
- Even if they hate you, they’re still talking about you, so just be yourself
Quotes:
“You get what you tolerate, and if you keep on doing what you're doing, you're gonna get the same old results.” – Grant Cardone
“Successful people have a big library. Unsuccessful people have a big TV set.” - Grant Cardone
“Don't wait for things to be perfect. Don't wait for your confidence to be at 100%. Don't wait for the fear to go away. Just proceed anyway.” - Grant Cardone
Takeaways:
00:20 80% of success is simply showing up and pushing past your comfort zone.
09:57 Always keep your business pipeline full by constantly reaching out and following up with prospects.
18:22 Set goals 10 times higher than you initially think possible and match those goals with 10 times more activity.
30:49 Fill your schedule so completely that unproductive thoughts and "weeds" cannot grow.
45:06 Be yourself in business, even if some people might dislike your approach, because visibility matters more than universal approval.
Resources
- Grant's articles (LinkedIn)
- 10XGrowthCon (Live Event)
- Cardone University (Online training, non-affiliate link)
- The 10X Rule: The Only Difference Between Success and Failure (Book)
- Sell or Be Sold: How to Get Your Way in Business and in Life (Book)
Podcast: Play in new window | Download (Duration: 55:04 — 126.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
599: Listen, Choose, and Breathe: Parse Your Story to Meet Your Audience, Create a Strong Call-to-Action, and Recap with Communications and Public Relations Expert Jeanne Alford
Jeanne Alford -- author, speaker and communications expert -- directed PR and communications programs for such brands as Dolby Laboratories, Philips Electronics, Visa and Sony. She focused on media perception, crisis communications and international issues. As an executive coach, today, she specializes in communications and media training including speaking, presenting and writing to guide business leaders to tell their most compelling stories in their own words.
Quotes:
“We all think the same thing about ourselves. What we do is ordinary, because we're in it every day. We don't always see the extraordinary.” – Jeanne Alford
“If we don't understand where our audience is coming from, all we're doing is throwing words at them and looking for something to stick.” - Jeanne Alford
“We have about two seconds to make an impression on somebody. We have micro expressions that we exude without even being aware of, because they're in our subconscious mind.” - Jeanne Alford
Takeaways:
05:00 Understanding your audience's perspective is more important than sharing raw information.
10:29 Tailoring your message to different audience groups helps your communication hit the mark more effectively.
23:17 Breathing deeply and staying calm allows you to think more clearly and respond thoughtfully in high-pressure situations.
28:56 Most people only hear half of what's being said, making active listening a critical communication skill.
33:13 Practice makes communication skills become natural, just like muscle memory when learning to drive or ride a bike.
Resources
- Jeanne Alford (LinkedIn)
- Jeanne Alford on Alignable (Business Card)
- Jeanne Alford on Clarity (Coaching Session)
- Jeanne Alford on Medium (Blog)
- Jeanne Alford (Twitter)
Podcast: Play in new window | Download (Duration: 40:37 — 93.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
598: Create a Better Product, Narrow Down Your Audience, Find the Ideal Price Point and Grow with Crossword and Word Search Hobbyist Jonah Phillips
Jonah Phillips is the founder and CEO of Crossword Hobbyist and My Word Search. He’s here to talk about starting your own business, and explain why you should ignore most business advice you get. He also explains how he was able to grow the audience for his crossword and wordsearch tools, as well as the audiences he's broken into in order to expand his user base.
Quotes:
“If you're making something for an anniversary gift, you want the absolute most premium.” – Jonah Phillips
“The price is always worth it if it’s the best option and exactly what they’re looking for.” - Jonah Phillips
“You have to be a certain kind of crazy to want to create a crossword puzzle. Even with intense focus, your first newspaper-style crossword could take around eight hours to complete.” - Jonah Phillips
Takeaways:
01:32 Sometimes the most valuable customers are those who weren't your original target audience.
02:19 Finding a unique market niche can turn a seemingly simple tool into a successful business.
05:19 Successful businesses adapt by closely observing how people actually use their product.
15:43 Future-proofing your business means anticipating technological integrations before they become mainstream.
20:40 Pricing isn't always about being the cheapest, but about providing the best value for specific user needs.
Podcast: Play in new window | Download (Duration: 29:08 — 66.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
597: How to Go Viral: Conflict, Narrative Tension, Emotional Messaging, Anger, Anxiety, and Awe with Joe Romm
Joe Romm, named one of Rolling Stone’s "100 people who are changing America," has a game-changing new book, "How to Go Viral and Reach Millions." Romm is "the communicator's communicator," blurbs Van Jones, host of CNN’s The Van Jones Show.
"How to Go Viral" is the first book to reveal all the latest secrets for consistently generating viral online content—words, images, or videos that are seen and shared by hundreds of thousands and eventually even millions of people, something Romm and his colleagues in three different organizations achieve routinely.
Joe is here to talk about how to create viral content that grabs attentions, connects emotionally, and has all the correct "mechanics" in place, i.e. winning headlines.
Quotes:
“There’s a massive amount of noise—endless content, countless tweets, and nonstop videos. To stand out and be heard, you need to use the proven strategies and techniques that top social media superstars and viral experts have mastered.” – Joe Romm
“For tens of thousands of years, storytelling has been at the core of human evolution—that’s how our brains are naturally wired.” - Joe Romm
“We’re in an era where two things matter most: capturing people’s attention and holding onto it.” - Joe Romm
Takeaways:
04:45 Storytelling with conflict and resolution is more engaging than flat, fact-based presentations.
12:53 Viral content must work visually, even with sound off, to capture audience attention.
18:19 Headlines and opening lines are critical - they determine whether people will continue consuming your content.
23:16 Emotional triggers like anger, anxiety, and awe make content more shareable.
27:17 Personal stories behind information create deeper audience connection than raw data.
Resources
- How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump (Book)
- Rhetoric (Official Site)
- Joseph Romm (Wikipedia)
Podcast: Play in new window | Download (Duration: 36:47 — 84.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
596: Rock Your Lifestyle, Live Life to the Fullest, and Transform Your Life with Jenny Holla
Jenny Holla is a life adventurist, world traveler, author of Rock Your Lifestyle and the co-founder of 2jHolla. Jenny is on a mission to awaken deep transformational life change in leaders and executives who are looking for more free time, energy, connection and who crave more out of life. As far back as she can remember, she has been motivated to love what she is doing, no matter what. She's always been drawn to adventure, new experiences, meeting new people and seeing the world.
You can get a dose of inspiration from Jenny and her husband, Jai Holla (co-founder of 2jHolla), on their show The Hollastic Life with J&J, LIVE via Facebook every Sunday at 8pm EST. They cover many topics about holistic living including wellness, finances, relationships and travel.
Jenny is here to tell us about about her three secrets: confidence, active listening, and followup. She also explains how she was able to transition from a stressful existence into an ideal stress-free, money-making lifestyle on her own terms.
Quotes:
“If you don’t enjoy what you’re doing, find something else. I’ve always said that’s how I want to design my life—that’s how I want to live.” – Jenny Holla
“Sales, at its core, is about leading with heart and solving problems. It doesn’t have to be a daunting or complex process—it can be as simple as listening and determining whether what you offer genuinely meets someone’s needs.” - Jenny Holla
“Sometimes, having a coach or mentor—someone to provide guidance and encouragement—can give us the necessary nudge to regain focus or take meaningful steps forward.” - Jenny Holla
Takeaways:
02:37 Selling is about solving problems and listening deeply to understand people's needs, not pushing a scripted pitch.
05:00 Confidence, active listening, and consistent follow-up are critical skills in both personal and professional interactions.
10:38 Personal transformation requires continuous adjustment and willingness to challenge your current life circumstances.
13:48 Breaking down big life dreams into actionable steps helps transform vague goals into realistic plans.
21:42 Exploring local experiences with a tourist's mindset can reveal unexpected adventures right in your backyard.
Resources
- Rock Your Lifestyle (Book, use coupon code "robertplank" at checkout)
- 2JHolla (Website)
- Unf*ckwithable Wedding Pros with Jenny & Jai Holla (Facebook Group)
Podcast: Play in new window | Download (Duration: 28:04 — 64.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
595: Tax Liens and Tax Deeds: Make More Money Easily By Thinking Outside the Box and Ramping Up with Ted Thomas
Ted Thomas is an active investor with over 20 years' experience. He specializes in advising, guiding and teaching people the steps to make money with Tax Lien Certificates and Tax Defaulted property. It's something he's taught thousands of men and women all around the world to do – from single moms to professional investors and entrepreneurs. He's here to tell us how to make easy, passive, scalable income using tax liens and tax deeds.
Quotes:
“If you want to learn something, you want to learn it from someone that's doing it. Don't use the television to be your apprentice, because those guys are trying to make a big show for television.” – Ted Thomas
“You need to build a reputation. There are many factors that contribute to a successful website. Yes, there are millions of them, but the real key is how many actually generate revenue.” - Ted Thomas
“Listen, cash is king—that’s what I emphasize. I don’t want people buying those fixer-upper houses; they’re a huge headache, a big one.” - Ted Thomas
Takeaways:
05:25 Tax lien certificates offer a safe, predictable investment with potential returns between 16-25% when property owners pay their overdue taxes.
08:42 Always research properties thoroughly before bidding, focusing on exit strategies and avoiding high-risk investments like fixer-uppers.
26:59 Start small with investments, learning from experienced professionals and gradually building your skills without falling for get-rich-quick schemes.
31:11 Online resources and technology now make real estate investing more accessible, allowing investors to research properties from their kitchen table.
32:33 Successful investing requires patience, process, and a willingness to learn from those actively doing the work in the field.
Resources
- Ted Thomas: America's Tax Lien Certificate & Tax Deed Authority (Official Site)
- Ted Thomas (Twitter)
- Ted Thomas (LinkedIn)
Podcast: Play in new window | Download (Duration: 34:39 — 79.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
594: Shiny Object Mastery: Discover Sustainable Motivation, Achieve High Productivity Excellence, and Conquer Your Inner Game with Productivity Expert Michael Montague
Michael Montague is the Amazon #1 best-selling author of the book Shiny Object Mastery: The Formula for Overcoming Distractions and Increasing Productivity. Michael’s mission is to help people transition from the confusion of the Information Age, into the clarity and aligned intention of the Age of Purpose.
Quotes:
“Evolution hasn't caught up to our modern day society yet, so our brains are not really designed to filter out the volume of information that we are bombarded with each day.” – Michael Montague
“Successful people understand that information must be implemented to have value, but most people are reduced to gathering more information rather than implementing the right information.” - Michael Montague
“When you wake up and you are living your purpose through your business, then that's going to give you the sustainable motivation and the enthusiasm to keep going.” - Michael Montague
Takeaways:
09:33 Keep your cell phone out of the bedroom to improve sleep and reduce morning distractions.
10:01 Develop a morning ritual that includes setting daily intentions, practicing gratitude, and forgiving yourself.
14:18 Focus on high-value activities during your most productive morning hours instead of checking emails.
17:22 Batch similar tasks together to minimize mental energy drain from constant task switching.
19:35 Align your business goals with your life purpose to create sustainable motivation and satisfaction.
Resources
- Shiny Object Mastery: The Formula for Overcoming Distractions and Increasing Productivity (Book)
- Michael Montague: The King of Productivity Excellence (Official Site)
- Michael Montague (Facebook)
Podcast: Play in new window | Download (Duration: 27:13 — 62.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
593: Rockstar Marketing: Make More Money, Think Outside the Box, Get Noticed and Succeed with Keynote Speaker Craig Duswalt
Craig Duswalt is a Keynote Speaker, Author, Podcaster, and the creator of RockStar Marketing.
Podcast: Play in new window | Download (Duration: 33:22 — 76.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
His background includes touring with Guns N' Roses, as Axl Rose's personal assistant, and Air Supply, as the band's personal assistant.
After touring, Craig opened his marketing firm, Green Room Design and Advertising, which was named the 2002 SCV Chamber of Commerce Small Business of the Year.
Craig then combined his backgrounds in both music and marketing, and is now a professional speaker, author and podcaster, promoting his RockStar Marketing Program all over the world. He is known in the industry for putting on high energy, 3-Day RockStar Marketing BootCamps every Spring and Fall in Los Angeles.
Craig is here today to share with us how to use outside the box marketing techniques to generate leads, attract clients and how to stand out from the competition — Like a RockStar.
Quotes:
“If you want to make more money, be a rock star in your business, stand out from the competition, establish yourself as an expert, and have people buy from you because of your excellence, then you must rise above the rest.” – Craig Duswalt
“We need to start thinking like five- and ten-year-olds again—letting go of the fear of judgment, putting our ideas out there, and trusting that what we create has value.” - Craig Duswalt
“The key is to create raving fans, just like rock stars do—by doing things differently and standing out.” - Craig Duswalt
Takeaways:
14:30 Creating unique marketing approaches, like selling a single album copy, can generate massive attention and buzz for your brand.
20:53 No one will market your personal brand for you, so you must put your own picture and face everywhere.
28:36 Negative feedback is inevitable, so develop thick skin and focus on the positive responses from your audience.
30:13 Having fun with your marketing and letting go of critics helps you connect with passionate, supportive fans.
31:54 Standing out from competition requires delivering unique value and making personal, extra touches.
Resources
- Craig Duswalt's RockStar Marketing Program (Official Site)
- Craig Duswalt (Twitter)
- RockStar Marketing Bootcamp (Live event in Los Angeles)
- RockStar Marketing Backstage (Membership site)
Podcast: Play in new window | Download (Duration: 33:22 — 76.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
592: Stay Focused on Gratitude, Shift Out of Negativity, Get Empowered and Transition to the Next Stage of Your Life with Love and Lifestyle Coach Terri Rose
Terri Rose is a Love & Lifestyle Coach and Motivational Speaker committed to serving those in major life transitions such as separation, divorce, single parenting, empty nesting and/or losing a job. Terri encompasses the qualities of Love and Service to others.
Podcast: Play in new window | Download (Duration: 38:08 — 87.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
After leaving her 13 year marriage, she has walked the emotionally challenging path of divorce. With a strong and passionate desire to serve and empower others, she brings unique insight and inspiration from her own life experiences.
Terri knows how transformative the aftermath of Divorce, loss, break ups and starting over can be. Emerging free and independent as a single mother of two, she recognized the potential to help hundreds of people transform their heartbreak and grief into clarity, vision, and self-love. Her wisdom, intuition and genuine love for others inspire one to shift out of limiting unconscious beliefs and step into personal strength and empowerment. With her coaching methods, you will move through the sea of emotions and awaken to deep abiding self-love and experience the inner joy that comes from truly loving yourself.
Through her own unique experience, Terri approaches everyone she meets with extraordinary compassion and brings deep listening and an open, welcoming heart to each client. Clients experience a deeper understanding of their emotions, compassion and self-love in even just one session, and over a series of sessions, they are able to stand in their own power, asking the universe fearlessly for the love and lives they truly desire, arms and heart open, ready to receive.
Quotes:
“When you stay focused on gratitude, it's more difficult to stay in anger, resentment, bitterness, hurt, pain, loss, and grief.” – Terri Rose
“Life constantly throws curveballs, and how you respond makes all the difference. Do you let the ball knock you down and stay down, or do you get up and run?” - Terri Rose
“Sometimes, the changes that come our way are meant to push us toward something positive. However, how we perceive them depends on our life experiences and mindset.” - Terri Rose
Takeaways:
08:14 Self-care is critical during life transitions, even if it's just 15 minutes a day of personal time.
11:58 Nature and sunlight can significantly improve emotional well-being during difficult personal changes.
14:43 Positive affirmations and sticky notes with encouraging messages can help rebuild self-worth after major life challenges.
23:20 People's negative actions often stem from their own pain, not from a desire to hurt you.
29:31 You have the power to choose how you respond to life's challenges and can decide whether to let them defeat or empower you.
Resources
- Roseville, California Meetup: Finding Your Empowered Self through the Divorce Process (Events)
- Blissify Your Life: Terri Rose, Love & Lifestyle Coach (Official Site)
- Email: love@blissifyyourlife.com
- Phone: 916-425-8383
Podcast: Play in new window | Download (Duration: 38:08 — 87.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
591: Run Your Business Like a Predictable, Repeatable, Dependable Money-Making Machine By Delegating with The Techie Mentor Susan Mershon
Susan Mershon, The Techie Mentor, teaches the strategies, skills & systems you need to design, build & grow a thriving Virtual Assistant business. She explains what you need to know to get over the hesitation of hiring a freelancer, and the many options available to you, for example, a website audit.
Quotes:
“For many of us, myself included, we pour so much time and energy into developing our business—through blood, sweat, and tears—that it almost feels like a family member. It's like a baby to us, which creates a trust issue when it comes to handing over control.” – Susan Mershon
“You have to understand that your time is more valuable sometimes than doing a lot of the admin or technology work yourself.” - Susan Mershon
“If you can find somebody that you can partner and trust with, you can fly because you have a peace of mind that you didn't have before.” - Susan Mershon
Takeaways:
01:57 Investing in expert help upfront can save months of trial and error and accelerate your business's financial success.
09:04 Your time is more valuable than struggling with technical tasks you don't enjoy or understand well.
14:13 Business systems are repeatable assets that, when set up correctly, can generate consistent income with minimal ongoing effort.
18:01 Start small with virtual assistants - a two-hour trial can help you build trust and understand their work style without massive commitment.
22:31 Outsourcing isn't about kicking back, but about freeing yourself to focus on business growth and what you're passionate about.
Resources
- The Techie Mentor (Official Site)
- The Techie Mentor (Freebies)
- Susan Mershon (Twitter)
Podcast: Play in new window | Download (Duration: 31:24 — 71.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
590: Family, Fitness, Finances and Friendships: The American Dream Realized Through Hard Work, Positive Beliefs, Sacrifices and Focus with Hayk Tadevosyan
Hayk Tadevosyan has an upcoming book called Mind Control: 14 Principles of Achieving The American Dream - Manual to why most successful people feel unfulfilled and what to do about it.
He's here to talk about his mindset, belief system including hard work and modeling, and compounding. He also shared the 4 pillars: Family, Fitness, Finances, and Friendships. He's all about dedication, simplicity, and course correction... and is here to explain what it takes to live a life of success and fulfillment.
Quotes:
“We don't attract what we want in life, we attract what we are.” – Hayk Tadevosyan
“Positivity takes practice, and a lot of it has to do with the information you're exposing yourself to.” - Hayk Tadevosyan
“To live in the future is to be in fear, and to live in the past is to live in regret. To be happy is to be in the moment.” - Hayk Tadevosyan
Takeaways:
04:40 Success isn't just about money, but about balancing family, fitness, finances, and friendships equally.
07:22 Temporary happiness from material things often leads to regret and emptiness.
12:57 Nothing substitutes good old-fashioned hard work and consistent effort.
19:12 We attract what we are, not what we want, so focus on personal growth and positive environment.
23:35 Be careful who you ask for advice, as not all mentors or supporters have your best interests in mind.
Resources
- Hayk Tadevosyan (Official Site)
- Hayk Tadevosyan (LinkedIn)
- Hayk (Facebook)
Podcast: Play in new window | Download (Duration: 30:47 — 70.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
