Robert Plank

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Let me tell you about the first product online that got me to pay higher than $100 for the very first time (this was years ago).

He called it a "Because I Can" sale.  Basically the guy put together a huge package with a bunch of his own products, including resale rights.

• This was long before that kind of thing was common!
• JV giveaways didn't exist yet...
• Pitch webinars didn't REALLY exist yet...

He set the start price at $37 and the end price at something like $297, and the sale only ran for about 3 days.  Every few seconds the price would jump up a fraction of a penny.  I waited until it was above $100 before I bought.

Back then I think my highest priced product was $197, and if I sold two copies of it in a week I would be jumping for joy. I might not have had a $1000 launch yet.  I was still full-time in college, rent was only $625 a month (a lot for me at the time).  I didn't have a full time job or any other source of income.

But... I Still Bought!

What got me to buy?  Scarcity!

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Guess what, I turn 25 years old today.

And the reason people give you birthday presents or even celebrate birthdays is for one reason.

If You Know That Reason...

... Then you can apply it to your e-mails, sales letters, products, everything, and it will increase response better than any 1-click upsell, forced continuity, free CD offer, 100% commission, or whatever goofy marketing fad is going around today.

The real reason you send people thank you cards, celebrate birthdays, buy one time offers... the reason it's 20 times easier to get a girlfriend when you're already dating some other chick is because of scarcity.

Scarcity is probably the ultimate reason you bought your house or car.  You had to make a bid now before someone else did.

Here's a Funny Story...

Lance and I recently ran a webinar course with 15 students who paid $497 each to get in.  Part of the weekly challenges were to run your own webinars.

These were small webinars we only promoted the afternoon before.  The average one had 17 attendees.

But the webinar with the biggest turnout (from Andy Erickson) had 62 people register and 35 people show up. Why?

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If you already sell products on the internet, and you experience some decent conversions, there are a few simple tactics you can apply to double or sometimes triple your sales.

In this business, increasing your conversion rate even from 1.0% to 1.1% can mean you can bid higher on keywords for more traffic, raise your prices for more profits, or outsource more product creation, article marketing, and video marketing. Anything you can apply that takes less an hour of work, one-time, that nets you can extra $1000 or $2000 per month, has to be worthwhile.

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Check this out... you can now paste your GoToWebinar invitation link into Action Comments!

Get Action Comments »

That means your blog commenters can tick one checkbox under your comment form and get subscribed to your webinar.

Awesome new feature!

I own almost everything you produce Robert. I love the ability to be able to automatically add people to my list.

J.R. Jackson, JRJackson.com

Super Robert,

That's pretty innovative man. You're a brilliant marketer.

Jason Parker, ProIMer.com

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Quick question:

Should I delete comments from people on this blog who post with names like "Affiliate Store" or "Forex Business Credit"... a handle instead of their real HUMAN name?

When you do that on my blog, I feel like I can't use your name when I reply to you... I feel like you're only here to get linkbacks to your site, and it messes with my search engine relevancy.

You market the most effectively when you can show you're a real person... that's why so many people put their picture on their sales letter, create video, use their real names on forums, post blog comments with gravatar images, and sell using webinars.

Should I delete those comments, yes or no?

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Check out this cool e-mail I received from Sherm Cohen, who was a student in Product University 1.0 and the storyboarder for Spongebob Squarepants...

Subject: Thanks for the info in the footer!

Hey Robert...I just bought your 100 Time saving tips...I just wanted you to know that I would not have bought if I hadn't read THIS in your footer info:

"The report you are about to download is completely and originally created by Robert Plank... It's not a PLR product or resale rights product. There's NOTHING remotely like it available anywhere else, online or offline"

I've gotten burned in the past on buying resell products from people I trust, so that info was very helpful.
Hope you're doing well...

--Sherm

Just having that little blurb at the bottom made who knows how many extra sales? I will tell you right now that there is a huge stigma with selling resale rights products.  I'm not ashamed to admit that a while ago, one guy from the Warrior Forum bought into a membership site of mine filled with nothing but Private Label Rights content and one guy hated it so much, he canceled within an hour and posted on a bunch of review sites (Traffic Bad Boys).

With another membership site (IM Productivity Secrets) Lance and I hosted a bunch of webinars and made the recordings available within the private blog.  In between webinar replays, we posted PLR content we had made into video... and one guy quit, telling us if we had only posted the webinar replays, he would have stayed!  But the extra PLR content we threw in there to help members pass the time drove people away. Read More »