Archive for August, 2017

378: Mobile App Marketing: Get More Downloads from App Store Optimization, Cold Emails to App Store Managers, and the Pay-to-Free Method with Steve Young

• August 17, 2017

Steve Young from AppMasters is an indie app creator and knows how difficult it is to "make it" in the app business. He has a podcast, blog and YouTube channel called AppMasters where he wants to bring you the most action-packed advice about product design, app marketing, business and app design.

Anyone can get anything built, but how do you know an idea is worth building? How do you design and launch it correctly? Steve covers all of this and more in this must-listen episode.

Resources

Podcast: Play in new window | Download (Duration: 27:51 — 25.5MB) | Embed

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377: Ditch the Blueprint, Follow Your Intuition, Do What You Love, Test Things Out, Put Yourself First, Live with Love and Find Personal Fulfillment As An Entrepreneur with Heather Criswell

• August 16, 2017

Heather Criswell is the founder of WiseInside, speaker, author, and host of WiseTalk Radio, a podcast sharing a revolutionary approach to heart-centered communication. She’s worked with over 30,000 children and their families, helping them see their power, own their greatness, and communicate from love. Heather stops by today to ask: what's the one thing you WANT to do today?

Far too many people are living lives they don't want to live, faking it till they make it, and are out of alignment. You know what you love to do, so you should rock the boat, test things out, and create enough "chances" so that your business begins to snowball into greater and greater successes.

Podcast: Play in new window | Download (Duration: 32:47 — 30.0MB) | Embed

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376: Mindset Success Secrets: Overcome Fear, Doubt and Procrastination By Simplifying and Taking Action with Bedros Keuilian

• August 15, 2017

Bedros Keuilian is a best-selling author, and the founder and CEO of the world’s fastest growing fitness franchise, Fit Body Boot Camp. He's also famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passions into multiple six figure businesses.

Podcast: Play in new window | Download (Duration: 23:46 — 21.8MB) | Embed

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In our episode, Bedros explains his early successes and failures. If you feel like you have more potential to live up to, if you're spinning your wheels, and if you need to get out of your own way, Bedros says that you need to keep things simple, go for the low hanging fruit, take one step at a time, and take ownership of your decisions.

Resources

Podcast: Play in new window | Download (Duration: 23:46 — 21.8MB) | Embed

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375: Send Daily Emails to Your Fan Base for More Money, Better Exposure, and Greater Trust By Helping Your Prospects Achieve and Relieve with Adam Houge

• August 14, 2017

Adam Houge returns to the show to explain how he sends daily emails in order to build passive income, run mini product launches and maintain top-of-mind status with his prospects and customers. It's all about combining information with entertainment, relieving their pain and helping them achieve their passion. Your goal

Resources

Podcast: Play in new window | Download (Duration: 32:56 — 30.2MB) | Embed

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374: Use Analogies in Your Storytelling and Marketing to Make a Lasting Impression, Become Well-Known and Get Raving Fans with Former Presidential Speechwriter John D. Pollack

• August 11, 2017

John Pollack, a former Presidential Speechwriter for Bill Clinton, helps people tap the full potential of language to articulate ideas, reveal truths, and persuade others to action. His books include The Pun Also Rises; Cork Boat; The World on a String; and most recently, Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.

Podcast: Play in new window | Download (Duration: 32:02 — 29.3MB) | Embed

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John stops by the show today to discuss the comparisons or parallels you should use in your marketing. For example, your business might explain itself as the Cadillac of Toasters, the Uber for X, or the Facebook of X. Steve Jobs has a story where he explains the "bicycle of the mind" and Ronald Reagan used great imagery in his "Morning in America" TV campaign.

https://www.youtube.com/watch?v=KmuP8gsgWb8

John also discusses the five elements of a great analogy: 1. familiarity, 2. highlight similarities and obscure differences, 3. a useful abstraction, such as cut-and-paste, 4. tell a coherent story, 5. deliver emotional resonance.

Resources

Podcast: Play in new window | Download (Duration: 32:02 — 29.3MB) | Embed

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373: Wall Monkeys: How to Turn Your Dreams into Reality, Beat the Competition, and Pivot with Jason Weisenthal

• August 10, 2017

Jason Weisenthal is the Founder of Wallmonkeys.com, and like so many entrepreneurs before him, Jason Weisenthal, 44, conceived of his latest business after searching high and low for a product that wasn't out there: custom wall decals made from photos of his kids playing sports - a personalized alternative to the cookie-cutter images of professional athletes that were already available.

Fast forward a few years, and here we are today. While still printing plenty of kids playing sports, Wallmonkeys also offers millions of images in their online catalog, giving them the World’s Largest Collection of Print on Demand Wall Graphics. From Picasso to Van Gogh, Alligators to Zebras, Wallmonkeys.com has it all.

WallMonkeys has a dedicated print facility in Gaithersburg, Maryland, complete with a small army of printers to get your images printed and shipped within 48 hours. Made in the USA, printed with pride, one at a time, just for YOU.

Wallmonkeys are available on Amazon, Walmart.com, Wallmonkeys.com, and a variety other online sales channels.

Podcast: Play in new window | Download (Duration: 22:29 — 20.6MB) | Embed

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372: People Shock: Increase Customer Satisfaction By Blending Automation and the Human Factor with Tema Frank

• August 9, 2017

Tema Frank is the author of PeopleShock: The Path To Profits When Customers Rule and hosts the Frank Reactions Podcast on Customer Experience. Her clients have included Fortune 500 companies, such as Bank of America and Expedia, as well as governments, small businesses and non-profits. A highly rated speaker and educator, Tema's talks have delighted audiences and event organizers in the US, Canada, France, South Africa and Mexico.

In our discussion, we talk with Tema about the improtance of talking to and listening to your customers, how Facebook, automation, and artificial intelligence have changed the game, and how you can succeed MORE as a small business compared to larger businesses.

Resources

Podcast: Play in new window | Download (Duration: 28:13 — 25.8MB) | Embed

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371: High Performance Habits: How to Be at Your Best, Always Be Creative, Deliberately Focus on Energy, and Level Up with Nina Amir

• August 8, 2017

Nina Amir is known as the Inspiration to Creation Coach. She helps a variety of people including, writers, dancers, conscious entrepreneurs, combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact their lives, teams, and the world.

Nina offers High Performance Coaching services to help her clients learn how to find more clarity, energy, courage, productivity, and influence in their personal and professional lives. This allows them to live and work fully and to achieve their potential. She has provided coaching and training services to authors and bloggers for more than two decades, minored in psychology, and is a certified rebirther. She is a seasoned international speaker, award-winning blogger and journalist, and Author Coach and Trainer. Additionally, she is a nine-time Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual, Creative Visualization for Writers, and Navigating the Narrow Bridge.

Resources

Podcast: Play in new window | Download (Duration: 29:48 — 27.3MB) | Embed

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370: Become an Expert Thought Leader: Sell Books in Bulk, Speak on Stage Consistently, and Effortlessly Fill Up Your High-End Coaching Program with Fran Harris

• August 7, 2017

Fran Harris is a business optimization and explosion expert who wants you to get to the low hanging fruit and make more money in less time in your solopreneur (or larger) business. That means getting in front of a larger crowd by seeing where you fit in. Instead of writing a book about any random subject, watch the media to find a repeat problem, and create a book that solves that problem.

Then, call organizations, appear on news outlets, and run Facebook ads to a specific audience who needs to solve that problem. For example, football coaches who are in need of team building experts. Get them on the phone for five minutes to arrange coaching or a speaking engagement where you sell books to their crowd. Listen in to discover the media shortcuts and more from Fran in today's episode.

Resources

Podcast: Play in new window | Download (Duration: 28:14 — 25.8MB) | Embed

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369: Mindset, Vision, Tools, Strategies, Personal Growth, High Achievement, Focus, Clarity, and Purpose with Chris Burns

• August 4, 2017

Chris Burns is the host of a weekly, 12-hour personal development livestream marathon show, and in the last 5 months, he has interviewed more than 85 inspirational role models and leaders from around the world who are spreading great ideas and making a difference. He's the Founder and Head Coach at Burn It Up Coaching and Chris LOVES to inspire and awaken the power within people to create their reality, by developing and implementing the right mindset, vision, tools and strategies, so every day can be their best day ever.

Chris has worked with clients ranging from solopreneurs to CEOs and has spoken at more than 90 live events on many stages across the United States, to rooms with 250 people at a time. He’s here today to energize, ignite and light a fire within your heart, mind and soul.

Resources

Podcast: Play in new window | Download (Duration: 29:11 — 26.7MB) | Embed

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