407: Generate Leads, Drive Sales, and Grow Your Social Outreach Using Interactive Quizzes with Josh Haynam

Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now.

We speak today about why you need quizzes to get traffic to your site, best practices, as well as do's and dont's for your own interactive quizzes. Josh's tool has 175 pre-existing templates to choose from, sorted by conversion rate, so you can begin engaging with your visitors in this new way, starting today.

Quotes:                                                                                                                                   

“Instead of asking people for their information so quickly, you guide them through a whole scripted conversation using the questions in the quiz, creating a back-and-forth interaction.” – Josh Haynam

“The thing that's annoying about marketing and advertising is when we keep getting messages sent to us that we're not interested in.” – Josh Haynam

“We process images much faster in our brains, so it's important to include visuals to help people avoid feeling overwhelmed.” – Josh Haynam

Takeaways:

02:46 Interactive quizzes are a powerful tool for generating leads and growing your business across multiple industries.

07:33 Seven-question quizzes with image-based answers can double your email opt-in rates compared to traditional lead magnets.

17:55 Successful quizzes focus on helping people learn something about themselves, not just collecting data for businesses.

20:49 Personalization through quiz results allows for more targeted and meaningful marketing follow-ups.

23:53 The key to a great quiz is starting with what your customers want to answer, not what you want to know about them.

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Filed in: Archive 2: 2017 • Interview • Podcast • Traffic • Website Creation