819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan
Mark Colgan is the co-founder of Speak On Podcast, entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies. With 13 years of experience in B2B sales, marketing, and recruitment, Mark has created the Cold Email Bootcamp course and the Sales Impact Academy course. Today, Mark discusses his focus on speaking on podcasts to help people get their message out there, as well as the challenges and benefits of leveraging this medium for business growth.
In this episode of Marketer of the Day, Mark shares insights into his Speak on Podcast service, detailing how his team helps clients secure high-quality podcast placements and navigate the complexities of preparation, follow-up, and audience targeting. The process includes onboarding, creating a personalized media kit landing page, conducting test interviews, providing presentation coaching, and managing ongoing follow-ups with podcast hosts. Clients typically participate in 24 targeted podcasts over a six-month campaign, resulting in evergreen exposure and measurable impact on business growth. Mark emphasizes tracking results, building relationships, and refining messaging while celebrating small wins, and invites listeners to schedule a strategy session at SpeakOnPodcast.com/strategy to plan their own podcast campaign.
Quotes
“What’s obvious to you is often amazing to others.”
“They don’t know what they don’t know. Even if you forget five things, the audience isn’t going to notice.”
“We give a shit. We care about the relevancy of the podcasts and the experience for both the host and our customers.”
“Podcasting is such an evergreen channel—people are discovering interviews months or even years later.”
Resources
Podcast: Play in new window | Download (Duration: 33:47 — 31.1MB) | Embed
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Filed in: Archive 4: 2020-2023 • Interview • Podcast
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